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The Winning Combo - Marketing & Sales Success

The Winning Combo - Marketing & Sales Success

By Keith Washo
Featuring co-hosts, Keith Washo from Research Triangle Park, and Vijay Damojipurapu from Silicon Valley! Both published authors and experience working with leading tech brands. In every episode, you enjoy great humor, stories, and lessons around marketing and sales success from startups to large enterprises. Our promise: you get great insights and knowledge to apply at work or business for better results and wins! Vijay believes that successful marketing & sales leaders operate as strong partners. Keith's take is sales & marketing sync up like two wings of a dove to fly high for success
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Episode 33: John Cline, Sales at Citrix, sharing practical advice from his early days as a Sales Dev Rep to a Sales Manager
Power Quote: “Success at anything will always come down to this: Focus & Effort , and we control both.” - Dwayne Johnson Personal Story and Lessons: John shares the story from early days in his career where he was thrust into the role of managing an entire AT&T store due to unforeseen circumstances. It was stressful and incredibly overwhelming. Takeaway - Never be afraid to jump into with both feet.  Take a step back, take control and just focus on the next step.  Closing Takeaway: Always have a plan to execute on. Plan your day, plan your week. Boil your plan to the steps you need to take and plan your day down to the hour. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
32:01
October 14, 2020
Episode 32: Dan Englander, founder of Sales Schema, shares lessons from running over 7,000 campaigns
Power Quote: "The future is already here – it's just not evenly distributed." - William Gibson Personal Story and Lessons: Business world is not completely rational. Dan shares a story of how one little change to the copy of an email campaign translated to a big jump in open and click and signup metrics. "We don't always know what is going to work and it's probably not the thing that we predict". Balance between customization and automation for campaigns. Closing Takeaway: The only thing you can actually control is your time and what you do, you can't control the outcome.  Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:48
October 2, 2020
Episode 31: Ben Huang, Head of Product Marketing at Vudu, on insights from scale-up and growth transformation situations in TV & Media
Power Quote: "What got you here isn't always what is going to get you there" Personal Story and Lessons: Selling the Vision vs selling the product. Ben realized his marketing team was good at creating pitch deck and other collateral to sell the vision but needed to ramp in how they enable sales to close deals. Sales enablement curve - I can explain your product >> I can sell with help >> I can sell by myself >> I can close on my own   Closing Takeaway: As a product marketer, you need to learn to speak the language of product and sales. You need to take on metrics that you can effect. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
30:30
September 16, 2020
Episode 30: Jim Roberts, an "entrepreneur connector", sharing the principles behind creating a vibrant community and ecosystem
Power Quote: "You are either part of the solution or are part of the problem" Personal Story and Lessons: Don't be afraid to be a contrarian. Listen to Jim's story of how he took a bold approach and came to be known as a connector and community builder for entrepreneurs. Jim practices the Gary Vee principle of "Jab, Jab, Jab,  Right Hook" - give value first before asking for a sale. Closing Takeaway:  "80% of wining is just showing up". If you are committed, your persistence will comes across and it's only a mater of time before others see what you have to offer.  Resources: https://91omg.biz/ Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:56
September 4, 2020
Episode 29: Jeffrey Tobin, entrepreneur and speaker, on planning your life backwards and getting things done
Power Quote: "Do not ask what do you want to do with your life, but ask rather what do you want to have done with your life" Personal Story and Lessons: Listen to Jeffrey's personal story and how he came up with the Stiletto Principle.  When we are trying to achieve our sales and marketing goals, focus is so critical rather than spread yourself too thin. Closing Takeaway:  "Just Do the Work!" You can read and learn all about marketing and sales BUT what you ought to be doing is get on the phone, send emails, experimenting a marketing campaign. It's ok to acknowledge and accept you don't want to do it but you just have to do it! Resources: www.jeffreytobin.com Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
33:41
August 25, 2020
Episode 28: Elliott Harris, founder and inventor, how he closed a $72M transaction in 45 seconds
Power Quote:  "If you fail to prepare, you just prepared to fail" Personal Story and Lessons: Elliott shares a story of how he did a $72M transaction in 45 seconds. The reason the deal was signed in 45 seconds is because of the trust the client had in Elliott. It was not a sales process but a relationship that was built that enabled Elliott to help his client buy something! Takeaway - Don't try to be a "salesman" be genuinely concerned about your client and their ask. Closing Takeaway:  Elliot's secret for how to be successful in selling something to someone - the BICEP system that he coined.  B - BUZZWORDS, your client keeps using  I - INTELLIGENCE, do your homework about the client C - COMMUNICATION, communicate in a way that your client likes to receive it E - EXECUTION, you better deliver, you better fulfill what your client is expecting from you P - PERSISTENCE, never ring the bell, be relentless, never give up Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
38:29
August 5, 2020
Episode 27: Sandeep Singh Kohli, VP, Marketing at Kong, on hosting global online events with 50% attendance rate
Power Quote:  "Good is the enemy of great." - Jim Collins Personal Story and Lessons: Sandeep and his team had to quickly pivot and host one of their flagship global events with attendees from more than 75 countries. Key learning - ensure same brand experience for your virtual audience, tools for analytics and security, virtual speaker room for good speaker experience. Empathize with your sales teams who are evolving how they build relationships with buyers and dealing with non-strong intent leads taking longer to close.   Closing Takeaway:   When one of your initiatives succeed, don't just celebrate the success. Peel the onion, dig deep down and get to the essence of the tactics and the context that led to the success. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
33:55
July 23, 2020
Episode 26: Joe Robert, Real Estate and Crypto Currency Investor, on early days of building a company and focusing on the bottom line
Power Quote: “It's not how much money you make, it's how much you keep" - Robert Kiyosaki Personal Story and Lessons: When you are starting a business, keep in mind that it's OK to pivot. Joe shares a story of founders pivoting from B2B SaaS to a platform for consumers around crypto trading analytics. Key takeaways- you always need to project you need more time, more money. It's going to be lot harder than you think to get this going and to onboard customers.    Closing Takeaway:   Trust your gut. Key to building relationships - put yourself out there, be kind and provide value to the people you meet. Those relationships are the foundation to build your future. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
26:21
July 9, 2020
Episode 25: Arnab Basu, VP of Business Operations at Pure Storage, on how he thinks and operates as a student of scale for a $1B+ business
Power Quote: “The One Thing" daily habit to filter out the noise and focus on what matters most Personal Story and Lessons: Arnab shares a story around change management while rolling out a major pricing structure for Pure Storage's product portfolio. The challenge was to ensure minimal impact to existing customers and get buy-in from their global channel partners and sales teams. Key lessons learned: Transparency and holding yourself to high standards   Closing Takeaway:   Understand the risk-reward equations during decision making. Risk-reward equation changes as your company grows and that's when speed and quality of your decisions matter. At the same time, your ability to listen and empathy matter.  Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
44:43
June 24, 2020
Episode 24: Joel Klettke, a leading copywriting expert, on how he helped his client realize an additional $165,000 in revenue with just 15 minutes of work
Power Quote: “Copy is not written. Copy is assembled.” – Eugene Schwartz Personal Story and Lessons: It's tempting to stop at a single data point instead dig, empathize and get to know the people behind the metrics. That's where the real insight lies! Joel goes behind the scenes of how he helped an online business in UK realize additional $165,000 in revenue with less than 15 minutes of copywriting work.  Closing Takeaway:  90% of copywriting has nothing to do with writing. It's about researching, listening, doing what it takes to empathize with your customer. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
34:43
June 10, 2020
Episode 23: Humility and authenticity translates to success with Perry Bashkoff, Head of Music at Instagram
Power Quote: "Everything Happens for a Reason" Personal Story and Lessons: Perry shares a story that happened very early in his music industry career and how it turned out to be a humbling experience. That incident left such a strong impression on Perry and he continues to do his own shipping at work , despite being in a senior exec role. Key lesson - " Pay attention to the details making sure the job you want to get done, gets done and in a way you want it to get done" .  Closing Takeaway:  Authenticity + Consistency. If you are not authentic consistently, you won't win in person life or work situations. Here's how you can create this habit - ask yourself "is this how I would interact/act/say it with my closest family members?"  After all, sincere intent behind business relationships is the key for marketing and sales success. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
36:59
May 27, 2020
Episode 22: Sean Patrick Tario, CEO of Open Spectrum, sharing why vision and values alignment is key for growing a business
Power Quote:  "When selling, if you want to want to get a response, be worthy of a response" Personal Story and Lessons:  Deep insight from Sean's experience of selling and building his company - only work with people and individuals that are aligned with your values and vision. Whenever Sean hired people or did business with customers who weren't aligned with his core values of authenticity and integrity, things fell apart down the line and fairly quickly too.  Closing Takeaway:  Daily journaling is a MUST - gratitude, self-reflection on how you could have acted or said differently to create a better version of yourself during  those moments. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
34:17
May 13, 2020
Episode 21: Will Barfield, CEO & Founder of Barfield Revenue Consulting, on how to survive an economic crisis and how to not hurt your brand
Power Quote:  "It doesn't matter if SDRs are under marketing or sales. We are all one team working in concert to generate revenue" Personal Story and Lessons:  During the current COVID-19 pandemic where many businesses have been hit hard, it's important to forgive yourself, be a hands-on operator no matter what your title is and invest in relations. Now more than ever, companies, leaders and its people shouldn't lose faith.  Closing Takeaway:  Do not say that you are going to do something and then fail to follow through. Meet fear with action. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
43:25
April 22, 2020
Episode 20: Gopi Rangan, Founder of Sure Ventures, sharing VC insights for early stage company founders, marketing and sales leaders
Power Quote:  "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." - Charles Darwin Personal Story and Lessons:  Too much expertise is the enemy of creativity. More knowledge does not always lead to better decisions. Gopi points out that founders of Uber, Google, PayPal, AirBnB were all industry outsiders who challenged traditional thinking in the industry. As a result, they created massive global impact products that generate billions of dollars in revenue.  Closing Takeaway:  Invest in your product during these slow market conditions so you can delight your customers. Ask early for a purchase decision if you are selling to enterprises.   Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
37:20
April 7, 2020
Episode 19: Ryan Kraudel, a senior marketing executive, on having the big picture and doing the small things right
Power Quote:  "Always pitch the bigger picture" - Marc Benioff Personal Story and Lessons:  Ryan shares a key lesson all marketing leaders need to do for their teams. While it sounds simple, not many leaders make it a priority to put this into practice. Listen to Ryan's story on his team's marketing goals, how they align with corporate objectives and how he prioritizes and says "No" to initiatives that aren't in line with this philosophy.  Closing Takeaway:  Always have laser focus on your sales and marketing pipeline. You do this effectively by understanding your buyer's journey. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:33
March 25, 2020
Episode 18: Karim Zuhri, Product Marketing Leader from Australia, on the need to revisit your ideal customer profile and customer touch points often
Power Quote:  "It is what you do in the dark that puts you in the light" Personal Story and Lessons:  As a fearless product marketing and growth leader, Karim pushes the boundaries by publishing the product roadmap. His team makes all efforts to complete the market feedback cycle - from taking customer feedback to baking it into the product to the next logical step of enabling sales and support teams and finally, telling customers about how their feedback was incorporated.  Closing Takeaway: Product, Marketing and Sales need to align on target customer profile and segments to drive successful business outcomes Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
30:55
March 9, 2020
Episode 17: Steve Hallowell, Sales Operations Leader, on how understanding new use cases led to higher pricing for the product line
Power Quote:  "Nobody cares how much you know, until they know how much you care" Personal Story and Lessons:  Steve shares two stories from his sales operations and marketing roles at Mulesoft and Responsys. If you want to improve your sales and marketing effectiveness, always evaluate if your customers will care about your new messaging.  Closing Takeaway:  Marketing and Sales need to frame conversations around a customer problem first, only then will the customer see a need for the solution. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:46
March 4, 2020
Episode 16: Tamara Grominsky, product marketing leader at Unbounce, on segmentation and improving free trial to paid conversions
Power Quote:  "You don't have to be great to start, but you have to start to be great." Personal Story and Lessons:  Listen to Tamara on how she created alignment across product, marketing, sales and customer success for the SMB customer segments. End result: dramatic improvement in free trial to paid conversions in 1 year. Closing Takeaway:   "Deeply understand your customer" tactics Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:04
February 12, 2020
Episode 15: Chris Damico, sales leader at Citrix, on how paying attention to basic human needs boosts sales productivity
Power Quote:  “Remember teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability” Personal Story and Lessons: “The most basic of all human needs is the need to heard and be understood” Chris' team went out for a celebratory dinner after they won a sales contest. Going above and beyond, Chris gave out hand-written notes to each sales person on his team that evening. Listen to Chris' story on why he wrote those letters and the effect it had on his team!  Closing Takeaway:   "Stop the silos of sales and marketing" Chris shares few tactics on what individuals and leaders within sales and marketing can do to create more collaboration and cross-functional engagement. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
28:37
January 22, 2020
Episode 14: John Rosar, CEO of RevGen, on traits of a top sales performer and sales leader
Power Quote:  “People need to be reminded more often than they need to be instructed” Personal Story and Lessons: "Don't expect to hit it out of the park 100% of the time RATHER expect to out hustle all the time!" Listen to John's story from early in his sales career. He struggled to get going even though it was just a mock sales call. But thanks to the above advice from his sales leader, John was able to  quickly rise as a top sales person through hard work and hustle. Closing Takeaway:   "Don't fake it till you make it" especially on a sales call. John shares this best practice and why sales people should not fake it with their prospects or customers. There is a level of trust you are building with each interaction and if you are faking it you are really putting yourself into a position of disadvantage.  Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:04
January 9, 2020
Episode 13: Year-end Recap and 2019 highlights
Marketing & Sales Joke: Selling a piece of land or a houseboat PLUS golfer and a hole in one Vijay and Keith's commentary for highlights from the 2019 guest episodes # 6 Mark Adams - "Be humble, be hungry and always be the hardest working person in the room" # 8 Raechel Lambert - "You must slow down now so you can go faster later" #9  Shawn Allen - "how well are our sales and marketing teams joined at the hip!" and servant leadership #10 Martin Aguinus - “Are you making this little kid proud?” and "Simple is often better" # 11 Anna Cockell - "Whatever anybody says or does, assume positive intent" # 12 Larry Long Jr - "Your network = your net worth" and “Teamwork makes the dreams work” Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
28:20
December 18, 2019
Episode 12: Larry Long Jr, a seasoned sales leader, on how "serving others" continues to benefit him
Power Quote:  “Whether you think you can, or you think you can't--you're right.”  Personal Story and Lessons: "1) Maximize your available resources  2) Little details matter  3) Never stop learning  4) your network = your net worth" Listen to Larry sharing these lessons and his transition from marketing to a sales career path. Larry attributes his "serving others" attitude to both his parents who worked at the Department of Veterans Affairs. Closing Takeaway:   "Teamwork makes the dream work "  Larry shares tactics of Account Based Marketing and Account Based Sales when the marketing and sales team worked as one. They saw phenomenal conversions for lead engagement and opportunity win metrics. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:58
December 3, 2019
Episode 11: Anna Cockell, Enablement at Envoy, on her transition from PR to the emerging role of "Enablement" and why she thrives
Power Quote:  "Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different." Personal Story and Lessons: "Over-communicating is OK. It doesn't hurt to tell people one more time!"  Anna shares her story of rolling out a pricing change, inadvertently not keeping sales leaders informed and the key lessons she learned. Closing Takeaway:   "Celebrate the wins" of a unified marketing and sales team BONUS TOPIC: Views on the emerging "Enablement" function in B2B technology companies and the three pillars: On-boarding, Ongoing Training and Process. Resources: RASCI Model for cross-functional success: RASCI is an abbreviation for: R = Responsible - owns the problem / project. A = to whom "R" is Accountable - who must sign off (Approve) on work before it is effective. S = can be Supportive. C = to be Consulted. I = to be Informed Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
29:45
November 20, 2019
Episode 10: Martin Aguinis, a marketing lead at Google, on lean product and stories behind one of the most loved developer tools worldwide
Power Quote:  "A big reason why many are struggling in business today is because they massively overvalue yesterday" Daily Ritual: "Am I making this little kid proud?"  Martin practices this daily ritual and an incredibly powerful exercise where he looks at a picture of himself as a 3-year old toddler and asks "am I making this little kid proud?" He has been practicing this ritual for the past 10 years and arguably, it's been a key factor behind his amazing marketing career success! Personal Story and Lessons: "Simple is often better"  Martin shares a product launch story and lessons learned during his time at university where he pioneered a ride-sharing app for fellow students. Closing Takeaway:  "Think about the 99%" You most likely won't reach 99% of your users in-person when you hold a physical event or a launch.  So think about how you would curate and recreate experiences for those folks. Resources: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results written by authors and real estate entrepreneurs, Gary W. Keller and Jay Papasan Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:12
November 6, 2019
Episode 9: Shaun Allen, an Insides Sales Leader at Citrix, on practicing servant leadership and influence to grow his team and build alignment with marketing
Power Quote:  "There are only two ways to influence human behavior: you can manipulate it or you can inspire it." Personal Story and Lessons: "Sometimes experiences can easily pull you away from your previously desired outcomes rather than towards them. Step back, get out of the weeds and see things all inclusively. That way you can make the most informed decisions" Shaun shares a story where he helped a young intern shift perspectives when the rep was having a bad day. That shift in thinking transformed the intern who turned out to be one of the top performing reps in the team. Closing Takeaway:  Constantly ask yourselves and your leaders "how well are our sales and marketing teams joined at the hip!" Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
34:24
October 23, 2019
Episode 8: Raechel Lambert, Ex-Intercom and now a Partner at Olivine, on making hard choices as a product marketer
Power Quote:  "Change Before You Have To"  Personal Story and Lessons: "You must slow down now so you can go faster later" Raechel shares a story from her days at Intercom.  Raechel  felt a misalignment festering as the team was getting closer to a launch. She took it upon herself to convince the VP of Product to delay the launch, which in the hindsight turned out to be the right decision! Closing Takeaway:  "Sales is an incredible resource for product marketers" You know very well that sales is an incredible partner for marketing (that's why we are grateful to have you as our podcast listener!). Listen to Raechel's top 3 reasons why and how she partners with sales.  Resources: The Essential Product Marketer’s Guide - Grow your B2B SaaS product with this self-guided course created by go-to-market leaders in tech. Learn more at olivinemarketing.com/course Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:01
October 10, 2019
Episode 7: Strawberries and cream OR worms? You will be surprised!
Marketing & Sales Joke:  A young insurance sales guy and a seasoned sales manager Power Quote:   A Dale Carnegie quote and what every marketer and seller should consciously practice daily. Answer to the question in the episode title!  Personal Story and Lessons:  How placing the baby products at the right retail and online channels resulted in multi-million dollar growth in about a year.  "Get the facts" Analyst Relations & Public Relations (AR/PR) campaign at Microsoft.  My co-host called it as a MBA crash course lesson after listening to the story!  Closing Takeaway:  A simple mind shift tactic you can use today to deliver an engaging speech to a large audience Brian Tracy quote for sellers Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:46
September 25, 2019
Episode 6: Mark Adams, Former President of Micron Technologies and COO of Lexar, on customer focus and when to push back
Power Quote:  "People buy from people"  In a world so focused on technology and inventions, how we transact online or in-person is always through some form of relationship with other people.  Mark Adams talked about two examples  - Amazon whose biggest strength is "study what other people want from their service"  - Domino's pizza slogan "your pizza is free if not delivered in 30 mins" demonstrating understanding of their consumers' unstated desire and emotions Personal Story and Lessons: "Relationships have to be balanced and good for both parties" As the President of Micron, Mark felt very compelled to take a hard stance with the world's largest consumer tech company. Listen to the story for what prompted Mark to take a HUGE decision even as he felt he was putting his career in jeopardy,  what his thought process was like and how the situation played out. You will hear Mark's advice on when it is time for you to stand up and push back on your customer. Closing Takeaway: Mark always tells himself - "Be humble, be hungry and always be the hardest working person in the room" Listen to Mark's actionable insights and what keeps him grounded even after building a very impressive career serving as a senior-level executive at several multi-billion dollar companies. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:24
September 6, 2019
Episode 5: Insights from a marketing failure and a sales failure
Humor story: "Be careful of stereotypes" Quotes: - Inspiration from NBA player, coach and owner - Pat Riley and self-help guru - Shiv Khera Real world stories: - weak "first-time customer presentation"  - "large sales deal" not closing  Key insights and takeaways : - How can you measure your career success besides $$$ metrics - 4 steps checklist to find out if your sales engagement will close Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:54
August 28, 2019
Episode 4: "Crossing the Chasm" principles to create evangelists within your sales team
A "spin" lesson from marketing to inspire sales Quotes:  - Inspiration from boxing legend Muhammed Ali  - The winning attitude for sales Real world stories: - Creating an innovative product's "sales enablement" program and parallels with "Crossing the Chasm" market adoption. - Value of relationships in launching a new product  Key insights and takeaways : - marketing career growth advice: "T-model" - become an expert in one area like content or SEO and a generalist in others like email marketing, paid, etc. - USP, USP, USP! Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
28:13
August 12, 2019
Episode 3: Create win-win-win for a new market launch AND the secret sauce to creating killer positioning and messaging
 “glass half-full” sales story Quotes: inspiration to overcome procrastination + develop empathy  Real world stories: - How a leading Asian Wi-Fi router manufacturer break into a highly competitive US market and win market share - How to get your marketing content foundation right to attract customers to your website and products.  Resources: positioning and messaging framework  https://medium.com/the-marketing-playbook/strategic-communication-how-to-develop-strategic-messaging-and-positioning-3cc59689ca28#.vrfiiag1o    Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:33
August 1, 2019
Episode 2: What does an amazing outcome look like once you have marketing and sales alignment?
Vijay and Keith share insights and personal experiences around challenges they faced and the actions they took to realize marketing and sales alignment.  Golfer joke -  selling the unloseable ball Quotes from Maya Angelou and Joe Chernov Real world stories - How a tightly run marketing and sales campaign revived a startup’s quarter over quarter growth trajectory - How a startup adapted and pivoted their Go To Market to partner with big brands that led to its acquisition by Qualcomm Key insights and takeaways - Marketing and sales alignment is not built overnight. But once you create that engine, your company can realize amazing results even in the tightest of situations or during a last minute quarter-end push. - Mind your P’s - “Be patient, be persistent, and most of all, be pleasant!”     Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
29:58
July 15, 2019
Episode 1: Winning Combo Podcast Intro
Welcome to The Winning Combo - Marketing and Sales Success Podcast with  Vijay Damojipurapu and Keith Washo. In our combined 35+ years experience doing marketing and sales in the tech industry, we made many mistakes and learned from the best.  Join us as we share actionable insights so you realize success faster as you create that elusive winning sales and marketing rhythm in your company. Quick fun laugh:  - Unbreakable comb - Sales contest Quotes: - Inspiration from KFC  - Popular management belief   Real world stories: - "My first pitch deck" rookie mistake as a product marketer - Pitching Creative prodikeys keyboard on QVC Key insights and takeaways: - It boils down to "Empathy": marketing's emapthy for sales; sales' emapthy for customers; company's empathy for its customers - Liking effect: if you want to influence someone, get them to like you   Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
25:10
June 28, 2019