The Winning Combo - Marketing & Sales Success

The Winning Combo - Marketing & Sales Success

By Vijay Damojipurapu Keith Washo
About
Featuring co-hosts, Keith Washo from Research Triangle Park, and Vijay Damojipurapu from Silicon Valley! Both published authors and experience working with leading tech brands.

In every episode, you enjoy great humor, stories, and lessons around marketing and sales success from startups to large enterprises.

Our promise: you get great insights and knowledge to apply at work or business for better results and wins!

Vijay believes that successful marketing & sales leaders operate as strong partners. Keith's take is sales & marketing sync up like two wings of a dove to fly high for success
More places to listen
Featuring co-hosts, Keith Washo from Research Triangle Park, and Vijay Damojipurapu from Silicon Valley! Both published authors and experience working with leading tech brands.

In every episode, you enjoy great humor, stories, and lessons around marketing and sales success from startups to large enterprises.

Our promise: you get great insights and knowledge to apply at work or business for better results and wins!

Vijay believes that successful marketing & sales leaders operate as strong partners. Keith's take is sales & marketing sync up like two wings of a dove to fly high for success

More places to listen

Episode 12: Larry Long Jr, a seasoned sales leader, on how "serving others" continues to benefit him
Power Quote:  “Whether you think you can, or you think you can't--you're right.”  Personal Story and Lessons: "1) Maximize your available resources  2) Little details matter  3) Never stop learning  4) your network = your net worth" Listen to Larry sharing these lessons and his transition from marketing to a sales career path. Larry attributes his "serving others" attitude to both his parents who worked at the Department of Veterans Affairs. Closing Takeaway:   "Teamwork makes the dream work "  Larry shares tactics of Account Based Marketing and Account Based Sales when the marketing and sales team worked as one. They saw phenomenal conversions for lead engagement and opportunity win metrics. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:58
December 3, 2019
Episode 11: Anna Cockell, Enablement at Envoy, on her transition from PR to the emerging role of "Enablement" and why she thrives
Power Quote:  "Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different." Personal Story and Lessons: "Over-communicating is OK. It doesn't hurt to tell people one more time!"  Anna shares her story of rolling out a pricing change, inadvertently not keeping sales leaders informed and the key lessons she learned. Closing Takeaway:   "Celebrate the wins" of a unified marketing and sales team BONUS TOPIC: Views on the emerging "Enablement" function in B2B technology companies and the three pillars: On-boarding, Ongoing Training and Process. Resources: RASCI Model for cross-functional success: RASCI is an abbreviation for: R = Responsible - owns the problem / project. A = to whom "R" is Accountable - who must sign off (Approve) on work before it is effective. S = can be Supportive. C = to be Consulted. I = to be Informed Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
29:45
November 20, 2019
Episode 10: Martin Aguinis, a marketing lead at Google, on lean product and stories behind one of the most loved developer tools worldwide
Power Quote:  "A big reason why many are struggling in business today is because they massively overvalue yesterday" Daily Ritual: "Am I making this little kid proud?"  Martin practices this daily ritual and an incredibly powerful exercise where he looks at a picture of himself as a 3-year old toddler and asks "am I making this little kid proud?" He has been practicing this ritual for the past 10 years and arguably, it's been a key factor behind his amazing marketing career success! Personal Story and Lessons: "Simple is often better"  Martin shares a product launch story and lessons learned during his time at university where he pioneered a ride-sharing app for fellow students. Closing Takeaway:  "Think about the 99%" You most likely won't reach 99% of your users in-person when you hold a physical event or a launch.  So think about how you would curate and recreate experiences for those folks. Resources: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results written by authors and real estate entrepreneurs, Gary W. Keller and Jay Papasan Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:12
November 6, 2019
Episode 9: Shaun Allen, an Insides Sales Leader at Citrix, on practicing servant leadership and influence to grow his team and build alignment with marketing
Power Quote:  "There are only two ways to influence human behavior: you can manipulate it or you can inspire it." Personal Story and Lessons: "Sometimes experiences can easily pull you away from your previously desired outcomes rather than towards them. Step back, get out of the weeds and see things all inclusively. That way you can make the most informed decisions" Shaun shares a story where he helped a young intern shift perspectives when the rep was having a bad day. That shift in thinking transformed the intern who turned out to be one of the top performing reps in the team. Closing Takeaway:  Constantly ask yourselves and your leaders "how well are our sales and marketing teams joined at the hip!" Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
34:24
October 23, 2019
Episode 8: Raechel Lambert, Ex-Intercom and now a Partner at Olivine, on making hard choices as a product marketer
Power Quote:  "Change Before You Have To"  Personal Story and Lessons: "You must slow down now so you can go faster later" Raechel shares a story from her days at Intercom.  Raechel  felt a misalignment festering as the team was getting closer to a launch. She took it upon herself to convince the VP of Product to delay the launch, which in the hindsight turned out to be the right decision! Closing Takeaway:  "Sales is an incredible resource for product marketers" You know very well that sales is an incredible partner for marketing (that's why we are grateful to have you as our podcast listener!). Listen to Raechel's top 3 reasons why and how she partners with sales.  Resources: The Essential Product Marketer’s Guide - Grow your B2B SaaS product with this self-guided course created by go-to-market leaders in tech. Learn more at olivinemarketing.com/course Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/The-Winning-Combo-105826354160436/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:01
October 10, 2019
Episode 7: Strawberries and cream OR worms? You will be surprised!
Marketing & Sales Joke:  A young insurance sales guy and a seasoned sales manager Power Quote:   A Dale Carnegie quote and what every marketer and seller should consciously practice daily. Answer to the question in the episode title!  Personal Story and Lessons:  How placing the baby products at the right retail and online channels resulted in multi-million dollar growth in about a year.  "Get the facts" Analyst Relations & Public Relations (AR/PR) campaign at Microsoft.  My co-host called it as a MBA crash course lesson after listening to the story!  Closing Takeaway:  A simple mind shift tactic you can use today to deliver an engaging speech to a large audience Brian Tracy quote for sellers Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
35:46
September 25, 2019
Episode 6: Mark Adams, Former President of Micron Technologies and COO of Lexar, on customer focus and when to push back
Power Quote:  "People buy from people"  In a world so focused on technology and inventions, how we transact online or in-person is always through some form of relationship with other people.  Mark Adams talked about two examples  - Amazon whose biggest strength is "study what other people want from their service"  - Domino's pizza slogan "your pizza is free if not delivered in 30 mins" demonstrating understanding of their consumers' unstated desire and emotions Personal Story and Lessons: "Relationships have to be balanced and good for both parties" As the President of Micron, Mark felt very compelled to take a hard stance with the world's largest consumer tech company. Listen to the story for what prompted Mark to take a HUGE decision even as he felt he was putting his career in jeopardy,  what his thought process was like and how the situation played out. You will hear Mark's advice on when it is time for you to stand up and push back on your customer. Closing Takeaway: Mark always tells himself - "Be humble, be hungry and always be the hardest working person in the room" Listen to Mark's actionable insights and what keeps him grounded even after building a very impressive career serving as a senior-level executive at several multi-billion dollar companies. Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:24
September 6, 2019
Episode 5: Insights from a marketing failure and a sales failure
Humor story: "Be careful of stereotypes" Quotes: - Inspiration from NBA player, coach and owner - Pat Riley and self-help guru - Shiv Khera Real world stories: - weak "first-time customer presentation"  - "large sales deal" not closing  Key insights and takeaways : - How can you measure your career success besides $$$ metrics - 4 steps checklist to find out if your sales engagement will close Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
27:54
August 28, 2019
Episode 4: "Crossing the Chasm" principles to create evangelists within your sales team
A "spin" lesson from marketing to inspire sales Quotes:  - Inspiration from boxing legend Muhammed Ali  - The winning attitude for sales Real world stories: - Creating an innovative product's "sales enablement" program and parallels with "Crossing the Chasm" market adoption. - Value of relationships in launching a new product  Key insights and takeaways : - marketing career growth advice: "T-model" - become an expert in one area like content or SEO and a generalist in others like email marketing, paid, etc. - USP, USP, USP! Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
28:13
August 12, 2019
Episode 3: Create win-win-win for a new market launch AND the secret sauce to creating killer positioning and messaging
 “glass half-full” sales story Quotes: inspiration to overcome procrastination + develop empathy  Real world stories: - How a leading Asian Wi-Fi router manufacturer break into a highly competitive US market and win market share - How to get your marketing content foundation right to attract customers to your website and products.  Resources: positioning and messaging framework  https://medium.com/the-marketing-playbook/strategic-communication-how-to-develop-strategic-messaging-and-positioning-3cc59689ca28#.vrfiiag1o    Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
31:33
August 1, 2019
Episode 2: What does an amazing outcome look like once you have marketing and sales alignment?
Vijay and Keith share insights and personal experiences around challenges they faced and the actions they took to realize marketing and sales alignment.  Golfer joke -  selling the unloseable ball Quotes from Maya Angelou and Joe Chernov Real world stories - How a tightly run marketing and sales campaign revived a startup’s quarter over quarter growth trajectory - How a startup adapted and pivoted their Go To Market to partner with big brands that led to its acquisition by Qualcomm Key insights and takeaways - Marketing and sales alignment is not built overnight. But once you create that engine, your company can realize amazing results even in the tightest of situations or during a last minute quarter-end push. - Mind your P’s - “Be patient, be persistent, and most of all, be pleasant!”     Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
29:58
July 15, 2019
Episode 1: Winning Combo Podcast Intro
Welcome to The Winning Combo - Marketing and Sales Success Podcast with  Vijay Damojipurapu and Keith Washo. In our combined 35+ years experience doing marketing and sales in the tech industry, we made many mistakes and learned from the best.  Join us as we share actionable insights so you realize success faster as you create that elusive winning sales and marketing rhythm in your company. Quick fun laugh:  - Unbreakable comb - Sales contest Quotes: - Inspiration from KFC  - Popular management belief   Real world stories: - "My first pitch deck" rookie mistake as a product marketer - Pitching Creative prodikeys keyboard on QVC Key insights and takeaways: - It boils down to "Empathy": marketing's emapthy for sales; sales' emapthy for customers; company's empathy for its customers - Liking effect: if you want to influence someone, get them to like you   Follow us on LinkedIn:  https://www.linkedin.com/company/winningcombo/ Follow us on Facebook:  https://www.facebook.com/groups/thewinningcombo/ Follow us on Twitter:  https://twitter.com/ComboPodcast
25:10
June 28, 2019
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