An episode of The Winning Combo - Sales & Marketing Success
By Vijay Damojipurapu Keith Washo
Featuring co-hosts both published authors and experience working with leading tech brands, Keith Washo from Research Triangle Park, and Vijay Damojipurapu from Silicon Valley!
In every episode, you can enjoy great humor, stories, and lessons around marketing and sales success from startups to large enterprises. The promise is to give you great insights and knowledge to apply to your life for better results and wins!
Vijay believes that successful marketing & sales leaders operate as strong partners. Keith believes sales & marketing must work like two wings of a dove to fly high to success!
Vijay and Keith share insights and personal experiences around challenges they faced and the actions they took to realize marketing and sales alignment.
Golfer joke - selling the unloseable ball
Quotes from Maya Angelou and Joe Chernov
Real world stories
- How a tightly run marketing and sales campaign revived a startup’s quarter over quarter growth trajectory
- How a startup adapted and pivoted their Go To Market to partner with big brands that led to its acquisition by Qualcomm
Key insights and takeaways
- Marketing and sales alignment is not built overnight. But once you create that engine, your company can realize amazing results even in the tightest of situations or during a last minute quarter-end push.
- Mind your P’s - “Be patient, be persistent, and most of all, be pleasant!”
Welcome to The Winning Combo - Marketing and Sales Success Podcast with Vijay Damojipurapu and Keith Washo.
In our combined 35+ years experience doing marketing and sales in the tech industry, we made many mistakes and learned from the best. Join us as we share actionable insights so you realize success faster as you create that elusive winning sales and marketing rhythm in your company.
Quick fun laugh:
- Unbreakable comb
- Sales contest
- Inspiration from KFC
- Popular management belief
Real world stories:
- "My first pitch deck" rookie mistake as a product marketer
- Pitching Creative prodikeys keyboard on QVC
Key insights and takeaways:
- It boils down to "Empathy": marketing's emapthy for sales; sales' emapthy for customers; company's empathy for its customers
- Liking effect: if you want to influence someone, get them to like you