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Wired2Change

Wired2Change

By Wired2Change
The goal for coaches Trinity French and Mike Manning is to help you grow your business to the level you want it so you can enjoy the life of the small business owner. Most of the small business owners we meet and work with need help with systems and processes, especially in sales and marketing. We help them create a more profitable and efficient yellow brick road on the way to their Oz.
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Season 2, Episode 34--Producer or Procrastinator
In Episode 34 of Season 2, Trinity and Mike talk about the reasons why people are procrastinators and why they are productive. Some of the reasons why we procrastinate it we feel we have to be perfect, we don't prioritize correctly and we get distracted. We are productive when we prioritize, set systems and tackle the hardest tasks first. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
41:36
February 23, 2021
Season 2, Episode 33--Is Your Client Onboarding Process Repeatable
In Episode 33 of Season 2, Trinity and Mike talk about why your client onboarding process needs to be a practiced process and repeatable. When you onboard a new client, do you set the tone for their expectations and do you establish a level of comfort for them by describing roles and responsibilities for both parties? THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
35:40
February 16, 2021
Season 2, Episode 32--Is Your Company Brand Clear
In Episode 32 of season 2, Trinity and Mike talk with Wendy Harrington of Beacon Creative Lab.  Wendy is a branding and copywriting expert. We talked extensively about your brand, how it is built and how you share it with your employees so they take it out into the market with them for a consistent message. When it comes to copywriting, it is important to decide what the takeaway is from each post, article or blog. LINKS AND RESOURCES FROM THE EPISODE wendysharrington@gmail.com https://beaconcreativelab.com/ THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
47:09
February 9, 2021
Season 2, Episode 31--Know Yourself To Organize Yourself
In Episode 31 of Season 2, Trinity and Mike talk with Elizabeth Stefani, a professional organizer.  We learn quickly how mike ha stuff written down everywhere and how organized Trinity is because of technology. Elizabeth discusses learning styles and how they correspond with organizing styles. She also talks about limiting our gathering points so we don't have information in too many places. LINKS AND RESOURCES FROM THE EPISODE www.elizabethstefani.ca MORE ABOUT GUEST My personal experience over the last 17 years of working in small businesses, a home office, and out-on-the-road, has given me an understanding of how challenging staying organized can be. As someone who was not naturally organized, I actively sought out knowledge in the field of organizing and productivity. I found how applying organizational systems could improve not only my productivity at work, but also my overall health and life balance. Elizabeth Stefani Professional Organizing was born through my desire to bring this same balance to my customers. Over and over again I saw how inefficiencies and disorganization present within the processes and environment of a workplace, caused people to lose focus, waste time, and ultimately miss out on opportunities that would fulfill their goals. As I developed my systems and saw my productivity and life improve, I started helping others too. I know that just trying to understand where to start can seem very overwhelming. I understand how frustrating it can be when deadlines are missed, files are lost, or goals are not met – especially when you seem to be working all the time. My gratification comes from helping clients overcome this anxiety, regain focus, and move forward with clarity and momentum. I am committed to engaging, inspiring and empowering others to become more productive and efficient. I care about your ongoing success, and provide the support needed to reach your goals. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
49:30
February 4, 2021
Season 2, Episode 30--By Reaching Out to a Recruiting Agency, You Get an Expert
In Episode 30 of Season 2, Trinity and Mike talk with Ilene Rein an executive recruiter with Marketing and Sales Resources.  Ilene also owns Pounding Pavement 101 for job seekers. Ilene talks about the marketing process that goes on within the hiring process. Candidates need a resume that shows results and what they have accomplished.  Pleas don't lie on your resume.  You will be found out. If you have been out of the work force because you were raising kids, caring for a sick loved one or your spouse gets transferred n a regular, please put that on the resume but also talk about what you did during that time. LINKS AND RESOURCES FROM THE EPISODE https://www.marketingsalesresources.com https://www.poundingpavement101.com MORE ABOUT GUEST Ilene Rein is a Professional Recruiter and Partner at Marketing & Sales Resources, an executive search firm focused on the engineering fields. Ilene developed her coaching program, Pounding Pavement 101, to exponentially increase a job seekers chances of getting noticed and hired rapidly! She shares the inside secrets from the view of the Recruiter and how to grab their attention and become the candidate of choice. Ilene provides seminars, online courses and private consulting to job seekers to develop resumes to generate calls, LinkedIn profiles to create your professional brand, interview preparation and job search strategies. Prior to Ilene's recruiting career, she was a Marketing and Creative Director (Purple Communications, Dolphin Technology, Varityper, PC Magazine) and Corporate Trainer (ExxonMobil, Avaya, Schering Plough). She has always been involved in the hiring and training process in the teams she led. An advocate for the community at large, Ilene is always involved in community events and charities. She is a Mentor for FIRST Robotics and continues to work with FIRST as a judge, volunteer coordinator, planning board member, volunteer, speaker and advisor. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
41:18
February 2, 2021
Season 1, Episode 13--How To Be a Good Networker
In Episode 13 of Season 1, Trinity and Mike talk about the do's and dont's if networking and why you should network.  THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
36:51
January 28, 2021
Season 2, Episode 29--Hacking Is Organized Crime
In Episode 29 of Season 2, James Evans of The American Frontier talks cyber security.  James says the two things anybody can do today is make your passwords harder to crack and backup your information off site. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
46:13
January 26, 2021
Season 2, Episode 28--Systems and Processes are the Secret Sauce
In Episode 28 of Season 2, Trinity and Mike share tips from their Mastermind Group on Systems and Processes that Trinity is moderating. We talk about the differences between systems and processes.  Systems help businesses run smoothly without supervision.  Systems are a set of protocols, people and strategies that work together to solve a problem or achieve a goal. Processes are a subset within a system and is a standardized way of doing something. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
35:59
January 21, 2021
Season 2, Episode 27--People Love Recurring Revenue
In Episode 27 of Season 2, Trinity and Mike talk with Neal Isaacs with VR Business Brokers or the Triangle. Neal is an expert on helping small business prepare their business to be sold at the highest price.   Neal' top 2 tips for selling our business are: 1) Get your systems and processes in place because they add value; 2) Owner dependent businesses can be difficult to sell. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change 
42:47
January 19, 2021
Season 2, Episode 26--Doing Less Steps to Get More Done
In Episode 26 of Season 2, Trinity and Mike talk to Heather Steinker, podcaster, mom of 3 and CEO and Founder of Chaos 'n Cookies.  Heather helps moms and mompreneurs be more efficient with everything on their plates. She tells us the ways she works with moms because kids thrive on routines, as do businesses. Heather also reminds us that kids don't come with a manual, but she can help you set up a manual for your business and home.  To help herself get more efficient, she learned to fold clothes in the pick up line a school.  THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
48:32
January 14, 2021
Season 2, Episode 25--Development Does Require Vulnerability
In Episode 25 of Season 2, Trinity and Mike start the New Year off talking with Dr. Ken Keis, owner of CRG about the value of assessments. CRG does assessments, training and coaching around the world and time and time again their clients see the value of what assessments provide for building and growing teams.  Dr. Ken talks about when you are hiring for a position at your company, the first thing you should look at is what does the position need.  Studies show that the wrong hire could cost a company .5 to 1.5 times the salary of that position if you have to go through the hiring process again,  Dr. Ken has a gift for our Wired2Change listeners at www.kenkeis.com/wired.  THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
45:20
January 12, 2021
Season 1, Episode 12 -- Co-Working Space
Trinity and Mike talk about the advantages of using co-working spaces, especially if you are just starting a business and want to save money. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/
36:48
January 7, 2021
Season 1, Episode 11--10 Tips for Home Business Success
Having a traditional job or a business with an office is different than building business from the house. This week, Trinity and Mike are sharing 10 tips you can use when working from home. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
40:15
January 5, 2021
Season 1, Episode 6--Branding vs. Marketing
In Episode 6 of Season 1, Trinity and Mike expand on "Ep. 5: Sales vs Marketing"  this week when they sit down to talk about the differences of Branding and Marketing. Mike and Trinity give examples of major businesses and how they brand and how they market. "Branding is who you are, marketing is what you do" THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
45:28
January 1, 2021
Season 1, Episode 5--Sales vs. Marketing
Trinity and Mike come to you today to discuss the differences between Sales and Marketing. Why are they listed together? What are their major differences? THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
40:20
December 31, 2020
Season 1, Episode 4--What is Your Target Audience
In Episode 4 of Season 1, Mike and Trinity are back to discuss how to decide what your target audience is and the best ways to find them. They give examples of major companies finding their target audience as well as give examples of how they found their target audiences within their businesses. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
42:02
December 26, 2020
Episode 3--The Whats
Going back to Season 1, Episode 3, Trinity and Mike begin their "What" series, starting today with: Goal Setting, determining what your business needs to get started vs what it needs to be successful early, and also what to do with referrals, both getting them and following up with them.  THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
35:40
December 22, 2020
Season 2, Episode 24--Everyone is in Sales
In Episode 24 of Season 2, Trinity and Mike talked with Mike Englert, owner of Sales Mechanic.  Mike trains large and medium sized companies and has adapted his sales strategy to solopreneurs and small business owners. HIGHLIGHTS FROM THE EPISODE *10. Regular (Weekly) Sales Meetings 9. Sales Training 8. Annual Performance Reviews 7. Customer Relationship Management (CRM) Tool 6. Sales Pipeline - Forecasting 5. Get help when needed 4. Clearly Defined Sales Metrics 3. Defined Sales Process 2. Reward your successes along the way 1. Have a Sales Plan MORE ABOUT GUEST Michael “Mike” Englert is the founder and President of Sales Mechanic LLC, where his mission is to help  businesses build or fix their sales structure to get revenue performance on track and reach new heights. Working with Mike is like taking your car to your trusted mechanic when you have a problem. Mike will  diagnose the challenges within your Sales organization, recommend the best course of action, AND fix  what is needed to get you back on the road and headed toward your destination. As part of your team,  he will develop and implement the sales strategy, process, and practice needed to achieve success. Sales  Mechanic is powered by Sales Xceleration, a national firm recognized by many as the leading provider of  Fractional Sales Executives. Before deciding to start Sales Mechanic, Mike spent the last 2 decades leading Sales teams across several  continents for major multi-national corporations. - At Lenovo, Mike led the SMB segment, where he built Inside Sales teams in North America,  Europe, and Asia, complimented by launching an online portal to grow sales 6X over a 2-year  period to over $250M. - At TE Connectivity, Mike led the start up of a new venture in Wireless Systems, where he  developed the sales team, process, and channel strategy to grow from $2M to $10M in 2 years.  - Also, at TE, he led the $1.2B Electrical Channel organization, where he developed and implemented the channel Sales and Marketing strategy that grew sales at 2.5X market.  - As a Sales Leader and Executive Leadership Team member at Raychem, he restructured the Sales  organization during the Great Recession to focus on key customers, enhance partnerships, and  grow market share, resulting in 15% increase in wins. Mike earned his Bachelor of Science in Mechanical Engineering at the University of Pittsburgh and MBA at  the University of Texas McCombs School of Business. He is also a graduate of the Leadership  Development Program at the Wharton School of Business. As a degreed engineer, as well as son and grandson of life-long mechanics / small business owners, Mike  is a troubleshooter and problem solver at heart. “I've taken this discipline into the business world over  the past 25+ years, to lead Sales, Marketing, and Operations teams for businesses of all sizes. This  experience has given me the skills and practice to diagnose a business challenge or opportunity and to  implement the right team, processes, and tools to deliver the best outcomes. I'm excited to bring this to  the Small and Mid-Size Business community and committed to helping CEOs and business owners  achieve new heights in their organizations and improve their lives.” CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
43:42
December 17, 2020
Season 2, Episode 23--How to Sleigh the New Year
In Episode 23 of Season 2, Trinity and Mike talk about using your time wisely during the Christmas and New Year break. 1) Double checking your goals for 2020 and 2021 2) How to maintain your numbers 3) Research networking events, both virtual and in person 4) Stacking your 1-2-1s 5) Self care 6) Holiday themed social media posts 7) Shine a spotlight on your employees 8) Review your P&L 9) Volunteer in the community THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:19
December 15, 2020
Season 2, Episode 22--Pale, Male and Stale
In Episode 22 of Season 2, Trinity and Mike talk to Pinky Ghadiali of netwomen.co about why she started the organization.  Thus the name of the show. Pinky works with women to help them overcome imposter syndrome, low confidence and not charging their worth.  She preaches to believe in yourself, follow your why and get a coach. LINKS AND RESOURCES FROM THE EPISODE www.bypinky.com @bypinkyg- FB, Instagram, twitter, linkedin www.netwomen.co @netwomen.co- FB, Instagram, twitter, linkedin MORE ABOUT GUEST Pinky is a women’s transformational life and business coach working with career driven women and entrepreneurs across the UK and globe. She is passionate about helping her clients become empowered to achieve personal and professional goals with purpose, drive and vision. Whether it’s asking for a promotion or chasing leads and closing business deals, believing in yourself is the first step towards creating a life you love. She will help you create your killer mindset that dismisses your inner critic and puts you on the right track for professional and personal success. She is a master practitioner in Neuro Linguistic Programming (NLP) trained with the co-founder Richard Bandler and qualified with Institute of Leadership and Management (ILM) in coaching and mentoring. She founded netwomen.co in 2015, Scotland’s only global online women’s network for ambitious professionals who feel alone, isolated or stuck in business or careers to help you promote yourselves, increase visibility, build relationships and generate leads and new professional and business opportunities. Our platform is for personal development and skill sharing, interviews, videos, mastermind groups and online networking. Join us and meet our incredible ladies. www.netwomen.co  THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
47:54
December 10, 2020
Season 2, Episode 21--You Have to Set Up the Follow Up
In Episode 121 of Season 2, Trinity and Mike talk about how you follow up after a networking event or a sales call.  You have to do some research so you know who you might meet.  Then when you meet them, here are a couple of tips for the follow up. 1) In the email header, remind them where you met. 2) Don't use I, me or mine in the email.  Make it about them. 3) Refer to a story you talked about.  Send them an article or a link to information about something you talked about with them.  It showed you listened. 4) If you send a handwritten note,  use blue ink. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
40:22
December 8, 2020
Season 2, Episode 20--Rocks and Issues
In Episode 20 of Season 2, Trinity and Mike talk about the Entrepreneur Operating System (EOS). Two of the categories they work with their clients on are Rocks and Issues.  Rocks are opportunities or priorities or goals that should take no more than 90 days to complete.  The Issues are potential hurdles that could hinder the success of that Rock. Rocks also give people in your company accountability.  On order to be successful, you need to identify the resources and skills needed to reach your goal. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
45:12
December 4, 2020
Season 2, Episode 19--Be First or Better
In Episode 19 of Season 2, Jennie Wright, a marketing strategist and list building expert talks about the value of a mailing list to not only stay in touch with your clients, but to also promote events. Jennie says that crappy headlines and not having a segmented list can lead to low open rates.  But if you do these two things correctly, it could lead to open rates of 30-40%. LINKS AND RESOURCES FROM THE EPISODE Website: www.jenniewright.com Instagram: https://www.instagram.com/jennielwright/ Facebook: https://www.facebook.com/jenniewrightjlw Twitter: @JennieVW LinkedIn: http://www.linkedin.com/in/jenniewrightjlw MORE ABOUT GUEST Jennie Wright is an Online Marketing Strategist, List Builder and Lead Generation Expert. She’s also the creator of List building 2.0, her own successful system of building your list through attraction and permission marketing. Leveraging over 15 years of marketing, communications and branding experience for her clients, Jennie firmly believes that if you live your life with passion and transparency, you will create life-long success. Having managed over 260 online list builds for her clients, Jennie is a passionate believer in organice, authentic list building techniques for her clients and mentors them through the process from start to finish. Jennie is dedicated to helping entrepreneurs around the world develop intelligent and authentic marketing, branding and list building strategies that drive results. Her knowledge and expertise have many people referring to her as one of the up-and-coming business coaches for entrepreneurs. An avid home cook, Jennie spends her downtime whipping up neat meals, or reading some trashy fiction for fun. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:53
December 1, 2020
Season 1, Episode 2--The Whys of Small Business
Mike and Trinity are back with Episode 2 of Season 1! Today they're talking about the "why’s" of being a small business owner. What should you know going into business for yourself? Trinity and Mike give examples of the "why’s" they are going through right now building this coaching business. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
34:46
November 27, 2020
Season 1, Episode 1--The Introduction to Wired2Change
We are going back to the beginning where Trinity and Mike introduced themselves.  Combined 50+ years of managing businesses, starting businesses and training sales forces for companies. This episode helps to explain who we are, our business backgrounds, and why we will be successful in helping you grow your business! THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
42:05
November 27, 2020
Season2, Episode 18--What Lifestyle Do You Want
In Episode 18 of Season 2, Trinity and Mike talk with Evans Putman, a coach and consultant who helps clients build businesses without complicated marketing systems. Evans is especially good at helping people grow podcasts.  He emphasizes the simplicity of growing any business, especially podcasts, without paid advertising. Evans' Tips to Podcasters 1) OPA-Tap into Other People's Audiences 2) Have a content marketing strategy and be proactive 3) Leverage guests and their audiences LINKS AND RESOURCES FROM THE EPISODE www.dreamclientsforlife.com/pat https://www.facebook.com/groups/MyPodcastCoach MORE ABOUT GUEST Evans is going into his 20th year in the online entrepreneurial space. Today, he is a coach and consultant who helps entrepreneurs with big, positive messages and missions build profitable, scalable businesses without complicated marketing systems or selling 1-to-1 services by using his Dream Client Podcast Funnel Formula. Evans is the creator of the Infinite Impact Method™ and 7-Figure Podcast Blueprint. He is the host of the Infinite Impact Radio podcast and his trainings have been licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:08
November 18, 2020
Season 2, Episode 17--What Is a Mastermind Group
In Episode 17 of Season 2, Trinity and Mike talk about what a mastermind group is and why you should join one.  In it's simplest form, it is a peer to peer meeting with a facilitator.   We are big fans of being in a group and facilitating a group.  Here is the link to our 3 upcoming mastermind groups. https://www.wired2change.com/events/ THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
43:41
November 17, 2020
Season 2, Episode 16--You Can't Edit a Blank Page
In Episode 16 of Season 2, Kim Day talks about why you should write a book to grow your business and your client base.  She tells us that the three biggest objections she hears from people are it takes a lot of time, it takes a lot of resources and it is expensive.  She says none of those three are true.  Most of us who want to write a book have the content. Her goal in writing her first book was to get clients, not make money.  In fact, she hass no idea how many books she has sold.  She gives them away. LINKS AND RESOURCES FROM THE EPISODE https://www.facebook.com/therealkimday https://www.linkedin.com/in/therealkimday/ MORE ABOUT GUEST Hello! My name is Kim and I'm the Award Winning Author of "Write and Grow Rich: How to Use a Book to Supersize Your Brand, Your Business, and Your Bank Account". For 13 years I was one of usually a dozen financial advisors at every networking event, struggling to compete for clients in an overcrowded and skeptical market. After publishing my award-winning book, the "Financial Fitness Playbook: The Ultimate Guide to Winning the Money Game", I was able to double my income in less than 12 months using the same strategies I now teach in my new book and my signature program. I am passionate about helping coaches, consultants, and service-based entrepreneurs overcome the daily struggle of finding their next client. If you are an entrepreneur looking to take your prospecting to the next level, I will show you how to elevate your brand, become the go-to authority in your market, and virtually eliminate your competition by using a book as your new business card on steroids. My book and program is a step-by-step guide to writing and publishing a book designed to attract your ideal client to your business like a magnet. 1. Take a minute to watch my video 2. Download my "10 Step Guide to Planning and Writing a Best-Selling, Business Building Book", and/or 3. Book an "Income EXPLOSION Strategy Session" where we will create a crystal clear vision for ultimate success, uncover hidden challenges that may be standing in your way. You will leave the session feeling renewed, re-energized and inspired to get business results faster and easier than ever before or you ever thought possible! If you are someone who is looking to grow your business this might be a great place for you to start! THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:23
November 12, 2020
Season 2, Episode 15--I Love Saving People Money
In Epsode 15 of Season 2, Kristi Farrell of Land and Sea Travel talks about how she has started a side hustle to take the place of her current full time job when she retires from that. It is always good to have a plan and Kristi is thankful for her full time job as the Grants and Development Coordinator for the animal shelter at the City of Burlington, North Carolina.  She tells us about the hardest thing about doing both jobs is separating the two and working the long hours which has led to her losing a lot on interest in cooking. LINKS AND RESOURCES FROM THE EPISODE kristi@mylandandseanc.com 336-684-0228 MORE ABOUT GUEST Kristi is a wife of 20 years and mother of two teenagers. She has worked 24 years in local government and currently serves as Grants and Development Coordinator for the Burlington Animal Shelter.  She also serves as a travel advisor, as an independent contractor with Land and Sea Travel. She plans to retire from the shelter in about 4 years where she then plans to serve full-time in the travel industry.  Her passions include connecting others, traveling and all things Disney! THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:55
November 10, 2020
Season 2, Episode 14--Start, Stop, Continue
In Episode 14 of Season 2, Trinity and Mike recap their Mastermind Group with a conversation on Start, Stop, Continue.  We have said many times that your business plan should be written in pencil because things change.  We ask you to look through your plans and your daily activities and decide what you are going to start doing, what you will stop doing and what you will continue doing. The most common thing people were going to stop doing was procrastinating,  Usually we procrastinate because we wait to be perfect to start or we are afraid of doing it.  We also talked about how you have to delegate to elevate. LINKS AND RESOURCES FROM THE EPISODE For more information on our Mastermind Groups, please go to www.wired2change.com THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
41:49
November 5, 2020
Season 2, Episode 13--Keeping Good Books is Not Sexy, but Crucial
In Episode 13 of Season 2, Courtney Barbee, COO of The Bookkeeper, LLC talks about why it is so important to keep clean books and it's not really that hard to do.  She also talks about when the company formed, a potential client called one day thinking they were a bookie and wanted them to come take care off someone. Courtney's Top 3 Tips on Keeping Good Books 1) You need to make it a priority. 2) Please separate your personal and business finances. 3) Invest in software to make it easier to track LINKS AND RESOURCES FROM THE EPISODE www.thebookkeepernc.com MORE ABOUT GUEST Courtney Barbee is a NC native with over 17 years of accounting experience and co-founder of The Bookkeeper, a Raleigh-based firm providing full-charge bookkeeping and fractional CFO services to clients in a wide variety of industries. As chief operating officer, she has lived her passion of helping business owners maintain and understand their financials. In addition to a love of accounting, Courtney loves her husband and two sons, volunteering, and reading. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
43:54
November 3, 2020
Season 2, Episode 12--Meet Michelle, A 12-year Overnight Sensation
In Episode 12 of Season 2, Michelle Abraham, owner of Vancouver-based Amplifyou, a company that produces, markets, promotes and publishes almost 150 podcasts tells us what it is like to start your own podcast and your own podcasting company. Michelle and her partner Evans Putnam met through a Facebook group and have never met in person.  Michelle stresses the fact that most people's podcast fizzles out because of a lack of commitment. Michelle's 3 tips on how best to start a podcast 1) Go on other podcasts to get your story out 2) Invest in a good microphone 3) Think about your commitment level, prepare to do something once a week LINKS AND RESOURCES FROM THE EPISODE JOIN FB Group: https://www.facebook.com/groups/MyPodcastCoach PODCAST: https://amplifyou.captivate.fm/ MORE ABOUT GUEST Michelle Abraham is an international speaker, Podcast Host and Podcast Producer and Author of the up coming book The Profitable Podcast. Michelle was just voted #16 of the top 50 Moms in Podcasting by Podcast Magazine and  Business from the heart awarded her Entrepreneur of the year. Michelle is the Founder of Amplifyou. Kevin Harrington, the original shark on the hit TV Show Shark tank says Amplifyou is North Americas Top Podcast Management Company. Michelle is the founder of Amplify where they specialize in Done For You Podcast Services for Entrepreneurs with a Big Vision & a Big Message who want to Make a Big Impact. At Amplifyou they Make, Market, Manage and Monetize Podcasts. Michelle and her team have launched and managed well over 137 podcasts in the last 18 months and manage over 55 shows weekly. Michelle is also the Cofounder of The Canadian Podcast Network and MyPodcastCoach.com Michelle has been mentoring and sharing her passion for podcasters since 2012! Something unique about Michelle is that she doesn’t just speak about a freedom lifestyle she lives off the grid on the a lake and drives her kids to the school bus by boat all while running a 100% online business. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
46:01
October 28, 2020
Season 2, Episode 11--Educate, Don't Sell
In Episode 11 of Season 2, Kim Niskey, the Business Development Director of the Garner (NC) Chamber of Commerce talks about how a local Chamber plays such a key role in the growth and success of small businesses.  Since 2015, Kim has been ranked in the top 10 in the country in bringing on new members to the Chambers she has worked for. Kim shares 3 tips on how to activate your Chamber membership. 1) Do something once a month, even if it is just having a 1-2-1 with another chamber member. 2) Pay attention to what the Chamber is involved with locally. 3) Know what is happening in the local market and who the leaders are. LINKS AND RESOURCES FROM THE EPISODE www.garnerchamber.com kniskey@garnerchamber.com Kim's cell phone number is 919-906-3030 THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
44:53
October 26, 2020
Season 2, Episode 10--I Wanted My Voice To Be Heard
In Episode 10 of Season 2, David Smith of Motorsports Analytics talks about starting his business from his college dorm room.  David carved a niche out in NASCAR when he started ranking drivers at local short tracks.  It took 2 years for him to get noticed, but now he not only has his own paid service and podcast (Positive Regression), but is a contributing writer for The Washington Post, Forbes, Sports Illustrated and The Athletic. LINKS AND RESOURCES FROM THE EPISODE www.motorsportsanalytics.com https://positiveregression.podbean.com/ MORE ABOUT GUEST David Smith is the owner of MotorsportsAnalytics.com, a hub offering NASCAR stats and analysis, and the co-host of Positive Regression: A Motorsports Analytics Podcast. Currently a contributor to Forbes SportsMoney, he's also provided written analysis for The Washington Post, NASCAR.com and The Athletic. He previously served 13 years as a NASCAR driver talent scout on behalf of sports agencies MMI, Spire and RSMG. Also included Vol. 1 of the Motorsports Analytics Prospect Bible, an 18-page eBook featuring artwork and analysis on five up-and-coming NASCAR drivers. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change 
42:00
October 22, 2020
Season 2, Episode 9--Do You Know Your Hourly Worth?
In Episode 9 of Season 2, Sherri Durbin, owner of Consider it Done!, tells Trinity and Mike that people can be more productive and profitable when they delegate.  She asks the question "Do You Know Your Hourly Worth?" Do you really need to sit at the vets office for 2 hours instead of working on your business? Sherri started this concierge/personal assistant company in Southern California in 2004, but move to North Carolina in 2018.  She decided to start the company up again because people needed help.  LINKS AND RESOURCES FROM THE EPISODE www.consideritdoneasap.com https://www.linkedin.com/in/sherridurbin/ THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
38:21
October 19, 2020
Season 2, Episode 8--How To Start Showing Up as Your Best Self
In Episode 8 of Season 2, Genie Goodwin, better known as My Relationship Genie, tells us why every problem in life is a relationship problem. She talks about previous clients who wanted her to come in and fire people, only to find out the problem sometimes is them.  In the 36th minute, she tells us about the differences between the male brain and the female brain and how she learned to speak "manglish."  You can also go to www.myrelationshipgenie.com/freebook and get a copy of her best selling book. Genie's 3 Tips to Building a Relationship with Your Staff 1) What do you want? 2) What do you want to be know for? 3) What outcomes do you want out of the relationship? LINKS AND RESOURCES FROM THE EPISODE www.myrelationshipgenie.com www.myrelationshipgenie.com/freebook MORE ABOUT GUEST Genie is a certified high performance coach and a best selling author THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/
42:47
October 15, 2020
Season 2, Episode 7--Hire for Values vs. Skills
In Episode 7 of Season 2, Nick Pione, owner of Trek CBD talks about the educational process they have with clients to explain the value of CBD.  He also talks about how and why he and his partners decided to open 3 stores in 2 states at the same time during COVID.  Nick and Trinity discuss the benefits of CBD oil on dogs for anxiety and joints. Nick says their focus is on customer service because most people come into the store either curious or confused. LINKS AND RESOURCES FROM THE EPISODE www.trekcbd.com https://www.linkedin.com/in/nicholas-pione/ MORE ABOUT GUEST Nick spent 20 years managing sales teams in the pharmaceutical field.  That experience, combined with Scott's retail experience and Jeff's background in finance, have positioned them to grow and succeed. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/
47:11
October 12, 2020
Season 2, Episode 6--Who Wouldn't Open a Letter Mailed to Them?
In Episode 6 of Season 2, Janice Porter, LinkedIn Trainer, Podcaster and Executive with SendOut Cards, tells us why building relationships is so important.  She shares her top 4 tips on how to build relationships. 1) Be curious enough to ask questions 2) When networking with someone, make it about them and ask how you can help them 3) Don't leave an event, until you have booked a meeting 4) If you are networking online, agree to take it off line and meet. LINKS AND RESOURCES FROM THE EPISODE www.janiceporter.com Relationships Rule podcast https://www.linkedin.com/in/janiceporter/ THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
43:44
October 8, 2020
Season 2, Episode 5--They Have Bots for Girls Too
In Episode 5 of Season 2, Haley Gray, owner of Leadership Girl and Fiercely Marketing and the architect of the powerful Women's Entrepreneur Network Facebook Group talks about how and why she became an entrepreneur, how we can leverage a Facebook group and what women should keep in mind when starting a business.  LINKS AND RESOURCES FROM THE EPISODE https://www.leadershipgirl.com/ https://fiercelymarketing.com/ https://www.facebook.com/groups/WomensEntrepreneurNetwork THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
46:03
October 5, 2020
Season 2, Episode 4--I Don't See That as a Limiting Factor
In Episode 4 of Season 2, Heather Widener, owner of Flower Creations Rolesville talks about overwhelming feeling she gets from helping people in the biggest events of their lives.  She also talks about now that she knows the business, she gets flowers from around the world and why she donates product to a local nursing home. LINKS AND RESOURCES FROM THE EPISODE www.flowercreationsrolesville.net Instagram--Flowercreationsnc Facebook--FlowerCreations MORE ABOUT GUEST Heather also works for a financial services company. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change QQcVECDPQDui1b3OgLM4
39:33
September 30, 2020
Season 2, Episode 3--The Flowers Mean More Than the Flowers
In Episode 3 of Season 2, Heather Widener of Flower Creations Rolesville talks about the pivots she has had to make during COVID, since most of her big events have been cancelled. She is open for curbside pickup and delivery only.  Some good news for her is that weddings are starting to open back up, little by little. LINKS AND RESOURCES FROM THE EPISODE www.flowercreationsrolesville.net Instagram--Flowercreationsnc Facebook--FlowerCreations MORE ABOUT GUEST Heather also works for a financial services company. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change  QQcVECDPQDui1b3OgLM4
32:44
September 29, 2020
Season 2, Episode 2--I Forgot to Put Sugar in the Cheesecake
In Episode 2 of Season 2, Mica Parekh of Mica's Sweets and Treats talks about the ups and downs of starting her business, especially during COVID.  She talked in depth about the mindset she had to have to get to this point and the role her husband, Tesh, plays in the business.  Mica also gives advice for female business owners starting a business today. LINKS AND RESOURCES FROM THE EPISODE https://www.micassweetsandtreats.com/ https://www.iwpphotography.com/ https://teshparekhart.com/ MORE ABOUT GUEST In addition to running her family businesses, Mica used to be a certified meeting planner.  She is also a mom and a member of BNI (Business Networking International) THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
45:35
September 23, 2020
Season 2, Episode 1--Working on Cookies, My Handwriting got Better
In Episode 1 of Season 2, Mica Parekh of Mica's Sweets and Treats talks about starting her business while managing her husband's businesses. Mica started making her sweets officially right before COVID 19 hit and told us that she was all in from day one. LINKS AND RESOURCES FROM THE EPISODE https://www.micassweetsandtreats.com/ https://www.iwpphotography.com/ https://teshparekhart.com/ MORE ABOUT GUEST In addition to running her family businesses, Mica used to be a certified meeting planner.  She is also a mom and a member of BNI (Business Networking International) THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
30:44
September 21, 2020
Episode 100--This is our 100th episode and we Welcome our Spouses!
In Episode 100, Trinity and Mike welcome their spouses, Scott and Becky, and talk about the life of a small business spouse.  We also share our favorite episodes and which spouse had to take the StrengthsFinder test and which spouse was supposed to be able to dance.
59:48
September 17, 2020
Episode 99--Peach, Blackberry or Cherry Cobbler?
In Episode 99, Michelle Owens of Grayter Business Solutions talks about why customer service is so important these days and how they train their employees to help their customers.  Michelle's love of making cobblers has helped her develop relationships. She also talks about what small business owners need during COVID and what got her started wearing hats since she is known as the hat lady.   LINKS AND RESOURCES FROM THE EPISODE https://www.grayterbusiness.com/ https://www.sixsistersstuff.com/ MORE ABOUT GUEST Michelle is a business development and account manager at Grayter Business Solutions.  Prior to that, she was a team leader and parent education consultant at Brain Balance Achievement Centers after spending 2 years as a realtor in Tallahassee, Florida. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan, got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with small business owners to put systems and processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
40:56
September 15, 2020
Episode 98--Yeah, I'm The Tax Man...In a Good Way!
In Episode 98, we continue our conversation with Chris Cherico of Guardian Tax Solutions. Chris talks about why it is a good idea to take a picture of receipts because they fade over time, the number one mistake small business owners make and why it is not a good idea to self prepare.  Chris does a diagnostic profile for his clients to understand their entire picture. TIPS ON DEALING WITH PPP 1) Talk to your bank about forgiveness 2) Make your tax pro aware of how much PPP money you received and how you spent it. THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE #Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019.  Mike is from Raleigh and is a very happy grandfather, husband and father of two sons. We work with small business owners to put #systems and #processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
39:50
September 10, 2020
Episode 97--Soft Skills and the IRS. Who knew?
In Episode 97, we talk with Chris Cherico, owner of Guardian Tax Solutions. We know him as the tax man, but he is much more than that.  he helps clients with tax preparation to stay out of the IRS doghouse.  As an enrolled agent, he can help people in all 50 states.  Here are 3 tips Chris has for new businesses. 1) Know your business entity, i.e. LLC, S Corp, etc. 2) Know what red flags come with deductions in your industry. 3) Having a good relationship with your tax preparer. Here are 2 red flags for the IRS when looking at your tax return 1) Under reporting your income 2) Over declaring deductions for your industry MORE ABOUT GUEST Chris Cherico www.guardiantaxsolutions.com THANKS FOR LISTENING Thank you so much for listening to our podcast. If you enjoyed this episode and think others can benefit from it, please share it with them. Do you have any feedback or questions about the episode? Please share with us at info@wired2change.com SUBSCRIBE TO THE PODCAST If you would like to get automatic updates of new Wired2Change episodes, you can subscribe to the ITunes, Stitcher or the podcast app on your mobile device. ABOUT WIRED2CHANGE #Wired2Change formed in early 2019 by two people who had nothing in common except the passion to help people. Trinity is from Michigan and got married in 2019. Mike is from Raleigh and is a very happy grandfather. We work with #smallbusinessowners to put #systems and #processes in place to help their business become more profitable so they can enjoy the life of a small business owner. CONTACT WIRED2CHANGE www.wired2change.com https://www.facebook.com/wired2change/ https://www.linkedin.com/company/wired-2-change
36:16
September 7, 2020
Episode 96--Do You Train Your Staff So You Can scale Your Business?
In Episode 96, we continue our conversation with 3rd generation auto repair owner Mike Allen of Carfix.  From day 1 he had wanted a second location and on this episode he is sharing his thoughts on how to go about getting a third location.
37:08
September 3, 2020
Episode 95--Do You Know Your Neighborhood?
In Episode 95, Trinity and Mike hear from Carfix owner Mike Allen, a 3rd generation auto mechanic owner.  He owns two locations and talks about the value of knowing the location you are looking to expand to.  You also need to know how to provide first class customer service.
36:01
August 31, 2020
Episode 94--Why You and Your Partner Should Take Personality Tests
In Episode 94, Trinity and Mike talk about Mike's results from the CliftonStrength Finder's Test.  Needless to say Trinity geeked out on it and Mike wasn't surprised with his results.  He knows he talks a lot and is bad with details.  Still, it was very entertaining.
42:04
August 26, 2020
Episode 93--Have You Set Your 4th Quarter Goals? We Just Did
In Episode 93, it was the time of the year for Trinity and Mike to talk about their 4th quarter goals.  So we did it like we would with a client.  If you wait until the end of September to look at  your 4th quarter goals, it would be too late.  Sometimes you have to change your goals because you have new information.
35:55
August 24, 2020
Episode 92--Communication is 7% verbal and 93% non-verbal
In Episode 92, Dr. Holly Sullenger, owner of Dr.HollySpeaks, and Trinity shared stories about how they got started.  They were both called bossy as little girls, but realize now that they were just leaders back then.  Dr. Holly talks about how you should wake up every morning thinking about a goal for yourself and who you are going to reach out just to check in with them and see how they are doing.  She also tells why she loves Hippocrates' 4 Personality Styles--choleric, melancholic, sanguine and phlegmatic.  And she also shared with us that communication is 7% verbal and 93% non-verbal.  Of the non-verbal, 55% is body language and 38% is tone of voice.
42:33
August 19, 2020
Episode 91--Are You Terrified of Speaking in Public
In Episode 91, Dr. Holly Sullenger (www.drhollysullenger.com), a corporate trainer and speaker, talks about how she overcame her fear of speaking public.  Speaking can be a big part of a small business owner's world, but it is not easy.  Dr. Holly said she did not get comfortable speaking in public until her father took her to his ToastMaster meeting one day,  Dr. Holly's Top 5 Tips for Being a Professional Speaker 1) Engage Your Audience 2) Visualize Your Speech Before You Go On Stage 3) Ask Yourself "What Is In It For The Audience" 4) Move Around on Stage to Keep Audience Engaged 5) Have Handouts or a Takeaway
37:01
August 17, 2020
Episode 90--How Badly Do I Want To Do This
In Episode 90, Trinity and Mike talk to David Riddell, owner of Big Frog Custom T-Shirts and More locations in Asheville, NC and Durham, NC about how to stay open during Covid.  David talks about the decisions he and his wife had to make about whether they try to stay open and if they did, which they did, what would that look like.
39:52
August 12, 2020
Episode 89--Giver's Gain is How You Win
In Episode 89, Trinity and Mike talk with David Riddell, owner of Big Frog T Shirts locations in Asheville, NC and Durham, NC.  David talks about how he got into the entrepreneurial world and how building community has been so important in growing both of his locations.  He also talks about how valuable networking is to meet people and learn and grow your sphere.
42:26
August 10, 2020
Episode 88--Do Something to Get the Ball Rolling
In Episode 88, Anders Varner, owner of Barbell Shrugged, and host of the Barbell Shrugged podcast, talks about just getting a routine started.  If you don't have weights, you can use a bag of sand or two bags or rice taped together. "Weights don't have to look like dumbbells or barbells, they can just be anything heavy-ish." Anders also talks about pivoting during Covid 19 and how his gyms went virtual with workouts to service their clients.
50:20
August 5, 2020
Episode 87--Are You Being Part of the Positivity
In Episode 87, Trinity talks with Anders Varner, owner of Barbell Shrugged and host of the Barbell Shrugged Podcast.  Trinity and Anders talked about what it is like as a small business owner in general, and especially during Covid 19.  As Anders was telling Trinity about starting his businesses, he talked about working on relationships and building teams.  If you don't create systems for success, it will be difficult to reach your goals. Anders said it was very important for his staff to teach, coach, inspire and have fun and if they do that they will create a successful experience for the staff and clients. "As a small business owner, you should show up every day and make a conscious effort to do your best."
45:19
August 3, 2020
Episode 86--Why You Should Start a Podcast
In Episode 86, Trinity and Mike talk with Drago Bratic, owner of Purple Comma Podcasting and the producer of our podcast about why you should start your own podcast.  It is easier than you think.  You could record yourself on zoom and call it a podcast.  You don't need to spend $1,000s of dollars in the beginning, or ever. Here are some reasons to start your own podcast. 1) Build authority in industry 2) Meet people and develop relationships 3) Talk about what you want to talk about with who you want to talk about 4) Create a library of content
40:36
July 29, 2020
Episode 85--Online Reputation Management
In Episode 85, Drago Bratic, owner of Oak City Technology, talks about the value of any kind of testimonial on your website.  Video testimonials are the best, but please he strongly recommends you get a written one for your website.  Customers can submit them on Google or send it to you to put on your website.  Google and future clients love testimonials!
46:43
July 28, 2020
Episode 84--My Business is an Extension of Me
In Episode 84, Trinity continues the conversation with Brian Smith, founder of IWatch Security.  As small business owners, they talk about what value do you bring to your clients, how you handle a negative review and why having a plan is so important.
41:59
July 23, 2020
Episode 83: People Need to Learn Sales and How to Communicate
In Episode 83, Brian Smith of IWatch Security talks about how learning sales, no matter what your job title is, can help you communicate with people better.  There is a big difference between the phrases "signing a contract" and "authorizing an agreement."  Brian also talks about bringing value to your company vs. demanding a salary and why if you are getting leads and not converting them, that is a you problem.
40:47
July 21, 2020
Episode 82--If You Focus on the People, The Rest Will Come
In Episode 82, Trinity and Mike continue their conversation with Sherri McManus of The Lou Everett Group.  Sherri talk about the 6 Things Leaders Should Do Every Day Learn; Experience; Apply; Develop; Evaluate; Repeat mPOWERment!™ Training is Sherri and Lou's new, go to training platform focusing on two tracks - Leadership and Personal Growth. You will have access to weekly LIVE trainings, bi-weekly LIVE round table discussions, and prerecorded training and content that is accessible 24x7. https://freeoffer.mpowerment.training/
49:43
July 16, 2020
Episode 81--Leadership is not Positional
In Episode 81, Sherri McManus of the Lou Everett Group talked with Trinity and Mike why leadership is not positional.  Good leaders are influencers if they want their people to develop and thrive. Sherri and her husband, Lou, do corporate training and she said the number one issue why they get hired to help is because of communication. She said leaders have to grow as well. mPOWERment!™ Training is Sherri and Lou's new, go to training platform focusing on two tracks - Leadership and Personal Growth. You will have access to weekly LIVE trainings, bi-weekly LIVE round table discussions, and prerecorded training and content that is accessible 24x7. https://freeoffer.mpowerment.training/
43:15
July 14, 2020
Episode 80--If You Aren't There to Help, Why Are You in Business?
In Episode 80, Sarah Clark Elliot, co-owner of Rockstar Connect, talks about customer service and why we should talk with our customers to see how we can help them.  In addition to being nice when solving a problem, she stresses that follow up is key to converting a potential client into a customer.  Sarah also tells us that putting systems into place is the only way to properly execute an event.
36:07
July 8, 2020
Episode 79--Why You Have To Meet New People
In Episode 79, Sarah Clark Elliot of RockStar Connect, talks about why you have to network.  She says that once all your friends and family use your product or service, you will have to meet new people and networking is the best way to go.  Sarah and her husband Steven David Elliot started RockStar Connect so the could promote local businesses as well as positive attitudes and events.
38:04
July 7, 2020
Episode 78--If You Don't Know Your Numbers, You Don't Know Your Business
We continue our conversations with Tiffani and Mark Roberts, owner of The Office Nerds.  They help companies mainly manage their back offices with accounting, Quickbooks, etc. Tiffani said they are like an umbrella policy with Mark's legal background and Tiffani's office manager experience,
38:12
July 2, 2020
Episode 77--Why You Want Them Looking Through Your Underwear Drawer
In Episode 77, we talk with Mark and Tiffani Roberts, owner of The Office Nerds.  Their job is to help small business owners with back of house taks like bookkeeping, virtual assistance, and Quickbooks among others.  Mark's best quote is "Small business owner are like firefighters, running from one problem to another with no theme or consistency."  Tiffani's best quote about business owners opening up their books to the is "You are opening up your underwear drawer, but there is no judgment."
38:25
June 30, 2020
Episode 76--What Happens to Your Business if You Die?
In Episode 76, Trinity and Mike talk with Christine Walorz, owner of Walorz Insurance, about protecting your business and family if something happens to you. You should look into a partner buy-sell agreement.  Also, did you know that you can take out a life insurance policy on your kids at the age of 14 days?
42:58
June 24, 2020
Episode 75--Life Insurance is Love Insurance
In Episode 75, Trinity and Mike talk with Christine Walorz, owner of Walorz Insurance.  Christine focuses on life insurance and tells why it is so important to have life insurance so you can protect your loved ones.  She tells about her journey from 18 years in the corporate world to working for herself and how emotional it is for her to get people insured.
36:48
June 23, 2020
Episode 74--Do You and Your Partner Get Along
In Episode 74, Trinity and Mike talk with Tom Adams of IWatch Security about business partnerships.  This is Tom's second business with a partner and he said he knew it would go well because he and his partner Brian had known each other for 10 years.  But they spent many hours talking about all the details of the partnership so there would be no surprises. 2 Things to know before going into partnership 1) Personally and Professionally you should get along. 2) Have the right vision from the beginning.
38:54
June 18, 2020
Episode 73--Why You Should Hire Attitude and Train Skill
In Episode 73, Trinity and Mike talk with Tom Adams of IWatch Security about customer service and training your employees to provide excellent customer service.  Tom tells how their staff put together their own employee handbook because they were the ones in the field and knew how to interact and take care of the customers. TWO THINGS ON PROVIDING EXCELLENT CUSTOMER SERVICE 1) Admit your mistakes and let the customer know you know how it feels as a person. 2) Deliver what you promise.
36:21
June 16, 2020
Episode 72--What Are You Grateful For Today?
In Episode 72--Trinity and Mike continue talking with Clint Webb from Coeco Office Systems about Clint's routine each day to strengthen mind and body.  After losing over 100 pounds and developing a healthier lifestyle, Clint now has a daily routine that includes exercise, meditation and writing in his gratitude journal.  He tells us the impact it has had on his life, both personally and professionally.
42:29
June 10, 2020
Episode 71--Don't Lead With Your Sales Pitch
In Episode 71, Trinity and Mike talk with Clint Webb of Coeco Office Systems by day, and classic connector by night.  Clint shares his tips on how to approach a networking event, what to call an accomplishment at a networking event and who to look to get connected in general.  He explains why "friend are way more important than making a sale. TWO TIPS WHEN NETWORKING 1) Always take a wing man to a networking event. 2) Pick one person you don't know at the event and walk right up to them and introduce yourself  No thinking.  Period.  Just go up to them.  
38:31
June 9, 2020
Episode 70--Have You Created an Avatar of Your Ideal Client?
In Episode 70, Trinity and Mike talk about how and why you should create an avatar of your ideal client. It helps to know who your ideal client is because then you know who to focus your resources on.  As Trinity says "Your avatar is the filter you are putting your marketing and advertising dollars through."   If you say you can sell to anyone, then you really sell to no one. We talk about the difference between demographics and psychographics and why you need to know the difference.
39:10
June 3, 2020
Episode 69--Do You Even Ask for the Referral?
In Episode 69, Trinity and Mike talk about working by referrals.  Trinity is a master at this and talks about the difference word of mouth and working by referral.  The difference is when you work by referral,  you and your staff actually ask for the referral. Trinity's four points about working by referral. 1) Take care of your clients.  The little things like small gifts and handwritten cards make a difference. 2) Your staff must understand what good client service is like and then ask for the referral. 3) You must have a consistent process to take care of your clients. 4) Your referral process must be solid.
39:50
June 2, 2020
Episode 68--Are You Clear and Kind with your Communication?
In Episode 68, Trinity and Mike continue their conversation with Sarah Madras, owner of Esteem Building Coaching.  Sarah works with business, couples and individuals on working together and growing. She tells her clients, "You don't have to agree, but you are on the same team."  As a boss, does your pride get in the way? Sarah explains what business partners should agree on before they go into business.
42:06
May 28, 2020
Episode 67--What is Your Language of Appreciation at Work
In Episode 67--Trinity and Mike talk with Sarah Madras, owner of Brave Builders Coaching.  Sarah works with businesses, couples and individuals to solve problems. She spoke about how bosses need to understand their employees language of appreciation at work.  She works with companies that struggle with the connection between management and staff and it often hinges on knowing what motivates each of us.  We all have a different currency, be it money, recognition, a pat on the back or something else. TALKED ABOUT ON THE SHOW Misperception of trust What it really means to an employee when the boss says "My door is always open..." How a boss's life could be easier by building trust with his/her staff
42:06
May 25, 2020
Episode 66--Do You Have a Client Avatar?
In Episode 66, Trinity and Mike continue their talk with Jenny Midgley, a storyteller, photographer and social media expert.  Jenny talks about working with clients to establish a client avatar to understand who you should be targeting. Jenny also reminds us not to use crappy pictures on your website and social media.  If you can't afford a photographer, use your cell phone. Jenny's best advice about why you should help people during Covid 19, "Giving grace and being generous will come back 10 fold."
43:38
May 21, 2020
Episode 65--Do You Know How to Write a Marketing Email?
In Episode 65, Trinity and Mike talk to Jenny Midgley (www.jennymidgley.com) about how to write a marketing email.  There are so many ways to not get people to open your email, but Jenny shares ways to make your emails effective.  Here are 5 tips to increase your open rates on emails. 1) Just start an email campaign 2) Be Consistent 3) Make it a Conversation 4) Provide Value 5) Don't Sell
22:10
May 19, 2020
Episode 64--Are You Reviewing all of Your Plans?
In Episode 64, Trinity and Mike talk about why you should be reviewing ll of your plans, especially during Covid 19?  Many things are changing as most of us work from home.  Some of these will get back to normal and some will look different after Covid 19.  Some of the plans you should bee reviewing include your P&L statement, your Business Plan, your Marketing Plan and your annual goals.
35:16
May 14, 2020
Episode 63--The Bounce Back Effect; How Do You Respond to Rejection
In Episode 63, Trinity and Mike talk about how we all deal with rejection.  We have all had to deal with at one time or another. it just makes us all normal.  We talk about how the successful people have the shortest amount of time between rejection and getting back on the horse. SHOW NOTES Using an activity based sales strategy is the way to go to find quick wins, such as devising a point system to track daily activities. Then you know if you won the day.  The more activity you have in your pipeline, the less it hurts if you have to deal with rejection. Forgive yourself.  Rejection happens to all of us.
29:57
May 12, 2020
Episode 62--Why You Should Network with a Purpose
In Episode 62, Trinity and Mike continue their conversation with Dyrke Maricle and J. Scott Rutter with Goosehead Insurance.  Today's episode focuses on networking with a purpose.  Many people think selling is just finding the customer, but the Goosehead Guys talk about why developing relationships will lead to more sales.  The best way to develop those relationships is usually through some form of networking. SHOW NOTES The Goosehead Guys share their thoughts and tips on why networking is an art form.  As they strengthen relationships with their key referral partners, they contact them twice a month to keep the lines of communication open. Dyrke says the goal of developing these relationships is to "be everything to them."  MENTIONED ON THE SHOW Business and Beers Rockstar Connect Oak City Technology Office Nerds Debra Mathias Neal Isaacs
36:27
May 7, 2020
Episode 61--Do You Play Well in the Sandbox with Others?
In Episode 61--Trinity and Mike talk with Dyrke Maricle and J. Scott Rutter of Goosehead Insurance.  Dyrke and Scott share their stories about how they got into business by themselves.  Trinity and Dyrke agree that they don't always play well with others in the sandbox. They enjoy running their own show and their track records back that up. SHOW NOTES: Dyrke gives credit to his mother-in-law for suggesting he go into the insurance business.  While Scott talks about his short time in the banking world, he said he was born to be an entrepreneur.  They both talk about what they have learned as business partners. MENTIONED IN THE SHOW: Gotthegoose.com Wulwyn Porte and Sarah Madras South State Bank House Party app Zoom State Farm
31:44
May 5, 2020
Episode 60--The Business Plan, Why Do You Need One?
In Episode 60, Trinity and Mike talk about the importance of a business plan. It is your lens to keep you from getting distracted by other shiny objects.  And the good news is, your business plan should change.   SHOW NOTES Whether you are open for business or not, you should have some traction with your business before you write your business plan.  You should talk about your core values and your target market among other things in your business plan.
37:43
April 30, 2020
Episode 59--Business Insurance; Ensure your Protection
In Episode 59--Trinity and Mike talk about why you need insurance and what kind of insurance you need. We talk about everything from General Liability to Worker's Comp to Cyber Security.  While you are protecting your business and it's assets, don't forget to protect your people with Key Person Insurance. MENTIONED IN THE SHOW General Liability Professional Insurance (Errors and Omissions) Worker's Comp Automobile Insurance for business purposes Umbrella Policies Gap Insurance Cyber Insurance Key Person Insurance
29:29
April 28, 2020
Episode 58--All Families are Different, but all Families are Built on Love
In Episode 58, Mike continues his conversation with Susie Silver of Susie Silver Art and her role within the business world and the LGBTQ community.  Through her With Pride Ally Consulting, Susie offers training and education to help you create an LGBTQ inclusive environment in your business. We talk about sexual and gender identity, sex assigned at birth, preferred pronouns and how important education is to becoming an active and inclusive ally in your business and community.  She will be hosting an hour-long workshop designed for both the experienced and novice LGBTQ ally on May 7 from 8:30-9:30pm. https://www.susiesilverart.com/ally-consulting My favorite interview of all the shows we have done. I learned so much and I appreciate Susie letting me ask any question I wanted to ask.
39:16
April 23, 2020
Episode 57--I Need Some Face to Face even if it is via a Computer Screen
On Episode 57, Trinity and Mike talk about how including virtual coaching, teaching and selling can help your business during Covid 19. There are many ways to incorporate this technology but please make sure it works.  It is getting hard for people because they have not been able to meet face to face with their regular customers, clients and friends. SHOW NOTES This is the time for people and businesses to move from selling to helping.  One of the ways to assist customers is probably going to involve technology. Whether it is online tutorials, gaming, school, or virtual reality to learn a skill, check out your technology before you go live so you know it works. MENTIONED ON THE SHOW Noom Alicia Jurado Zoom GoToMeeting House Party Oak City  Technology Duo NASCAR iRacing NBA H.O.R.S.E. Canva
28:36
April 21, 2020
Episode 56--What Other Services Can I Provide?
In Episode 56, Trinity and Mike talk about why businesses go under.  With a special application to the circumstances surrounding Covid19, one of the things we have to ask ourselves is what other services can we provide our customers.  SHOW NOTES: In the current small business climate, it is imperative that we stay creative with ways to keep our doors open. Whether it is coming up with new services to provide our clients or developing new partnerships, we also have to make sure we have enough money to stay open.  It is important to have a 6 month emergency fund.  It is also a good idea to keep our credit clean to develop a line of credit. 
30:09
April 15, 2020
Episode 55: I am Calling You for 3 Reasons...
In Episode 55, Trinity and Mike talk about how to build referrals while working from home during Coronavirus and the best way to contact a client to stimulate a conversation. SHOW NOTES Trinity has built her real estate business in a short period of time by referrals.  It is not easy to do, but if your plan is in place it can be done.  We talk about weekly phone calls to clients, building and maintaining a database and prospecting for new clients.  Trinity also gives her tips on how to engage a client on the phone and how to leave a voicemail that will guarantee a return call. MENTIONED IN THE SHOW House Party app Brian Buffini Bob Burg F.O.R.D. (Family, Occupation, Recreation, Dreams)
35:45
April 14, 2020
Episode 54--Keeping It Real with Debra Mathias
In Episode 54, Trinity and Mike interview our local LinkedIn Queen, Debra Mathias, on how she earned that title.  She takes us back to the 2008 crash of the economy that led her to get on LinkedIn and how she built her empire from that point in time. SHOW NOTES Debra talks about her roots in the Triangle and that she was the 3rd baby born in the Fuquay-Varina hospital.  She tells about how she came to be a respected corporate trainer and helped several companies grow their sales via LinkedIn.  She also says her biggest challenge is getting people to understand what LinkedIn is and how it can work.  If you know Debra a little, you should not be surprised she races cars in SCCA.   MENTIONED ON THE SHOW Drago Bratic, Oak City Technology SCCA (Sports Car Club of America) Connect To Clients Wake Tech The Ohio State University Duke University Breast Cancer survivor
29:31
April 9, 2020
Episode 53--That four letter word-BOSS!
In Episode 53, Dr. Dauv Evans talks about what it is like to be a boss.  He goes on to talk about having that boss mentality when you are the employee and why you should take ownership of a project or a situation.
41:14
April 7, 2020
Episode 52--You Have a Camera and a Face
In Episode 52, Drago Bratic of Oak City Technology shares some simple, cost effective and easy ways for people stuck at home to post about their business.  His description of how to make and post a video, "You have a camera and a face." SHOW NOTES With many people working from home in March and April, Drago, who also produces our podcast, gives us tips on what to do to drive traffic to our website.  His best tip is put a note at the top of your website saying you are still open for business.  He also breaks down the best ways to approach posting on LinkedIn, Facebook and Instagram.  We naturally had to talk about how positive podcasts can be for a business. MENTIONED ON THE SHOW Purple Comma Oak City Technology Aggregators and Local Directories Earfluence and Jason Gilliken Best Buy Four Square Circle Pages Chambers of Commerce
34:31
April 1, 2020
Episode 51--Don't Forget to Breathe
In Episode 51, Trinity and Mike talk to Dr. Dauv Evans of The Gallus Collective about having that Boss mentality.  His tells his kids, don't forget to breathe and inhale opportunities and exhale results. SHOW NOTES Dr. Dauv talks at length about finding his voice and how he got to the point of being a nationally known speaker, trainer and author.  Eventually he wants to do a documentary, but in the meantime he wrote 3 books.  He makes a point to tell people when in doubt start your own event.  He did that with the Gallus Event.  Not only has it lead to numerous paid engagements for him, but it allowed him to provide a stage for upcoming speakers. MENTIONED IN THE SHOW Oak City Technology Wine & Wisdom Wine Down Wednesday Kevin Snyder GoToMeeting Vicki Gregor Don't Forget to Breathe and 
35:36
March 31, 2020
Episode 50--The Top 3 Mistakes We Make on LinkedIn
In Episode 50, Trinity and Mike ask LinkedIn Queen Debra Mathias what are the top 3 mistakes we make on LinkedIn.  We don't spend enough  SHOW NOTES Debra Mathias of Connecttoclients.com shares the top 3 mistakes we make on LinkedIn.  We all get connection requests all the time, but do we handling them the right way.  We also don't describe ourselves correctly in our banner and headline.  One of the proactive things we should be doing to connect and engage with other members is to join groups.  MENTIONED IN THE SHOW GoToMeeting Zoom Google Hangouts Connecttoclients.com Grammerly Oak City Technology Scott Sams, Dynamic Print Solutions
30:16
March 25, 2020
Episode 49--Go for the Low Hanging Fruit
In Episode 50, Trinity and Mike talk with LinkedIn Queen Debra Mathias about going after the low hanging fruit on LinkedIn.  While many of us are working from home during these unusual times, Debra talks about how to engage with your first connections on LinkedIn to stay in touch with your top referral partners and clients as you keep your business moving forward. SHOW NOTES Debra talks about the first thing everyone should do, which is get on LinkedIn and go through your first connections and reach out to them.  There are probably many of them you have not talked in some time. Since many of us are working at home, you can set up a Zoom or GoToMeeting call and reconnect.  Debra also talked about doing virtual training and virtual classes.  Many people have some extra time at home and could be available to join one of your classes.  She also recommended posting three times per week on LinkedIn.  MENTIONED ON THE SHOW Connecttoclients.com Jeff Young, #TheLinkedInGuru GoToMeeting; LogMeIn Rachel Knopf, RiteRug Flooring Jenny Midgley, Girls Who Do Stuff podcast
33:15
March 23, 2020
Episode 48--Know Your Worth and Just Start Something
In Episode 48 of the Wired 2 Change podcast, Susie Silver of Susie Silver Art gives advice to budding artists about how to start and grow their business.  She also talks about her artistic styles and believe it or not, they don't involve brushes. SHOW NOTES Susie talks about how she lost herself as an artist and eventually found her way back.  Her styles are very different than others.  She does not use a brush.  She describes her work as contemporary and clean with no images. Her styles are Liquid Media, Resin and Spaces.  You can go to www.susiesilverart.com. Susie also offers tips about how artists can go about getting their work noticed and start their own business. 
34:52
March 18, 2020
Episode 47 -- French Fries and Crayons
In Episode 47 of the Wired 2 Change podcast, Mike talks with Susie Silver, owner of Susie Silver Art, about how she made her way from Pennsylvania to Raleigh, NC.  Susie also tells how she and her wife Ann created Locally Made Market, to showcase local artists. SHOW NOTES Susie Silver, by way of western Pennsylvania, western New York, Florence, Italy and Spruce Pine, NC, made her way to Raleigh, NC and is a Visual Arts teacher in Cary, NC.  Susie and her wife, Ann, have two kids.  Susie is always looking to give back to her community and she and Ann started Locally Made Market, where local artists can show their wares.  Even though her stops in Florence and spruce Pine, Susie talks about the impact both locations had on her growth as an artist.
30:58
March 16, 2020
Episode 46--Are you a Leader or a Boss?
In Episode 46, Trinity and Mike talk about the differences between a Leader and Boss. Do you lead by example?  Do you praise more than you criticize? Do you take the blame but share the credit?
35:12
March 11, 2020
Episode 45--Are you or would you be a good business partner?
In episode 45, Trinity and Mike talk about the qualities of a good business partner.  As a partner, are you a good communicator, do you share the goals and visions of your partner and are you an effective delegator?
32:12
March 9, 2020
Episode 44--Message Clarity
In Episode 44, Trinity and Mike continue their conversation with Scott Sams of Dynamic Signs about message clarity.  Scott talks about what your vehicle wrap should say, what goes into a company name, and how to get your company name to standout with all the noise today.
42:03
March 5, 2020
Episode 43--Failure is an Excellent Teacher
In Episode 43, Trinity and Mike talk to Scott Sams, owner of Dynamic Print Solutions about how his side hustle became a full time successful business.  Scott started Captured Memories out of his house while working full time.  He talks about the discussions and progressions of growing that into Dynamic Print Solutions today.  From working out of his garage, to his print shop today, Scott talks about what he learned along the way.
36:55
March 2, 2020
Episode 42--Don't Paint "Seagulls" In Your Prospect's Picture
In Episode 42 of our Wired 2 Change Podcast, Trinity and Mike talk about Sandler Rules 15-18. All the rules have to do with prospecting, which can be difficult for anyone. Rule #18 talks about how "seagulls" are aspects of our product or service for which the prospect has not yest expressed any need or interest. If you introduce seagulls too early, it may give them a chance to reject your offerings. Rule #15 explains how to give a presentation without giving a presentation. 
31:15
February 27, 2020
Episode 41--Just Set the Damn Appointment!
In Episode 41 of our Wired 2 Change podcast, Trinity and Mike talk about Sandler Rules #7-10.  All the rules have to do with prospecting, which can be difficult for anyone. Rule #8 talks about the importance of setting the appointment, which is where the sales comes into play.  Up until that point, you are identifying people who could be a prospect. 
38:51
February 25, 2020
Episode 40--Important and Urgent or Neither or Both
In Episode 40, Trinity and Mike talk about the Eisenhower Matrix.  You might know it better as Important and Urgent; Important but not Urgent; Urgent but not Important; or Not Important and Not Urgent.  This is a good exercise to use to track all of your duties, chores, projects. etc.  It will let you know where you might be wasting your time. We would like to give a shout out to our listeners in Leinster, Ireland.  Thank you for your support.
29:06
February 20, 2020
Episode 39--It's Not Time Management, It's You Management
In Episode 39, Trinity and Mike talk about some things to think about to make you more efficient with your time.  Whether you are a calendar person, you make a list of must do's or practice time blocking, you need to make sure you are as efficient as possible.  We also talk about the Pomodoro technique, what should not be on a calendar and the 80/20 rule. A special shout out to our listeners in Boardman, Oregon.  We thank you for your support as we passed 1,000 plays last week.
39:03
February 18, 2020
Episode 38--Is your social media goal to sell or educate?
On Episode 38, Trinity and Mike continue their conversation with Drago Bratic, owner of Oak City Technology, about your social media goal.  Drago, who is also the producer of our podcasts, says he over indexes in educational posts so people can make an informed decision. 
34:38
February 13, 2020
Episode 37--Clinically Unemployable
In episode 37--Trinity and Mike interview Drago Bratic, owner of Oak City Technology and the producer of our podcast.  Drago talks about the moment he realized that he was clinically unemployable.
32:42
February 11, 2020
Episode 36--How a solopreneur handles networking and social media to grow a business
Trinity and Mike continue their conversation with Nichole Crowe of The Home Inspector.  Nicole talks about how she and Charley handle networking and social media to grow their company.
30:31
February 6, 2020
Episode 35--To Have and To Hold So Let's Get it Sold!
Trinity and Mike talk with Nichole Crowe of The Home Inspector.  She talks about how she and husband Charlie started the company and what it is like to work together as husband and wife, while raising three kiddos at home.
37:40
February 4, 2020
Episode 34--Do we procrastinate out of fear or do we fear procrastination?
In episode 34-Trinity and Mike talk about how to overcome fear and procrastination.  One of Trinity's favorite books is Dan Sullivan's, "The Four C's Principals." Most people won't take action on a project or goal until they feel capable and confident about it.  But you can't be capable and confident until you have first made a commitment and then gone through a period of courage.
43:46
January 29, 2020
Episode 33--She is a Professional Failure, and she is OK with that
Trinity and Mike talk with Samantha Strazanac Staten with Strazanec Solutions LLC about failing sometimes as a small business owner.  It happens to all of us and you should not beat yourself up.  Just make sure you learn something and try again,
41:53
January 28, 2020
Episode 32--Let's talk convertibles!! Sales prospects, not cars.
Trinity and Mike talk about your conversion rate.  How many prospects and leads are you converting into clients.  If you don't know that, you might not know where to best spend your time.
40:04
January 23, 2020
Episode 31--Living the Pure Life with Alicia Jurado, Owner of Pura Vida Studio
Trinity and Mike talk about making it through the first year of small business ownership with Alicia Jurado, owner of Pura Vida Studio.  Listen to her talk about how her whitewater rafting trip to Costa Rica confirmed her decision to start her own business. 
38:25
January 21, 2020
Episode 30--It's a bird, it's a plane, it's a sales funnel...
Trinity and Mike talk about why you should have a sales funnel.  It provides you with plenty of information, including where your clients coming from and what your conversion rate is.  One of the ways to have a successful small business is to know your numbers.
35:42
January 16, 2020
Episode 29--The role of a spouse in a small business
Trinity and Mike talk about the role of a spouse in a small business.  We welcome our first guest, Trinity's husband Scott French.  Scott gives wonderful insight into how they communicate when they get home from work and when they network together.
42:10
January 14, 2020
Episode 28 -- Making the Right Decision
Trinity and Mike talk about how to make the right decisions in business when things are going well and when they are not going so well.
34:27
January 10, 2020
Episode 27--Feast or Famine
Trinity and Mike talk about why a business could be in a feast or a famine. Tracking your sales patterns and sales funnel are ways to help you understand how you got into either situation.
39:59
January 8, 2020
Episode 26 - S.M.A.R.T. Goals
Trinity and Mike talk about why you should set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Time-based) goals to grow your business.  We set a S.M.A.R.T. goal for making and posting our first 10-minute video. 
28:18
January 2, 2020
Episode 25 -- S.W.O.T (Strengths, Weaknesses, Opportunities and Threats)
Trinity and Mike talk about the importance of a S.W.O.T. plan for your business.  We do ours during the podcast so you can see what goes into this assessment.
42:16
December 31, 2019
Episode 24-- The Reticular Activating System
Trinity and I talk about the Reticular Activating System and how it factors into everyone's life.
30:42
December 19, 2019
Episode 23 -- Pattern Interrupt
Trinity and Mike talk about pattern interrupts and how they help you be memorable in marketing and sales.
31:30
December 17, 2019
Episode 22--What should go into a Marketing Plan?
Trinity and Mike talk about what should go into your marketing plan.  For example, have you identified your 4Ps--Product, Promotion, Price, and Place?  Did you establish your marketing strategy and your marketing plan?
34:41
December 12, 2019
Episode 21--The Different Types of Coaching
Trinity and Mike talk about the different types of coaching available to you to help you reach your goals.
38:24
December 11, 2019
Episode 20 -- Merry Marketing
Trinity and Mike share tips on how to grow your business during the holidays as well as strengthen your relationship with clients and partners.
33:54
December 5, 2019
Episode 19--The Ho Ho Hustle
Trinity and Mike talk why you should be stepping up your game during the holidays while your competition is taking some time off. 
34:36
December 3, 2019
Episode 18: How to Recover from a Burnout
Trinity and Mike talk about how small business owners can recover from a burnout. SHOW NOTES 10:22--You have to take care of yourself 13:41--You have to unplug at night to recharge your mind and body and spend time with your family 18:30--It is ok to ask for help and you should 21:05--In order to grow your business, you will have to learn to delegate 31:59--You should implement operating systems to run your business more efficiently COMPANIES MENTIONED Susie Silver Art Zest Cafe & Home Art
36:18
November 29, 2019
Episode 17: Signs you are Headed for a Burnout
Trinity and Mike talk about signs you are heading toward a burnout as a small business owner. SHOW NOTES 1:32--What is a burnout 4:53--The different kinds of exhaustion 7:30--The physical effects of stress 17:50--How you know your performance is dropping 21:51--You are always at work even when you aren't at work 24:07--You start treating your people poorly 30:05--You can't sleep enough or you sleep too much
37:07
November 26, 2019
Episode 16: Apps You Need to Run and Grow Your Business
Trinity and Mike talk about specific apps like QuickBooks, Zelle, Canva, Log Me in, Waze and more to help run your business. SHOW NOTES 1:53--Quickbooks 5:31--Slack and Google Hangouts 10:39--PayPal, Squre, Venmo, Zelle 16:33--Facebook, Instagram, LinkedIn and other social media platforms 21:51--Slydial 24:41--Genius Scan, DocuSign 29:37--LastPass,  32:43--Kahoot APPS MENTIONED Quickbooks Slack Google Hangouts My Minutes Alexa Yoshi PayPal Square Zelle Evernote Dropbox Podium Facebook ITunes Log Me In R.I.P.L. Canva Slydial Waze DocuSign Nord VPN LastPass Kahoot
34:38
November 21, 2019
Episode 15: Why You need Technology in Your Small Business
Trinity and Mike talk about the value of using technology in your business to be more efficient and profitable.
37:05
November 19, 2019
Episode 14: Things a Small Business Owner Should Think About
It is hard being a small business owner.  But it is worth it. We always need to be mindful of not only keeping the business healthy, but also keeping ourselves healthy so we can run and grow the business.
42:52
November 14, 2019
Episode 13: How to Be a Good Networker
Trinity and Mike talk about the do's and don'ts of networking and why you should network.
36:51
November 12, 2019
Episode 12: Co-working spaces
Trinity and Mike talk about the advantages of using co-working spaces, especially if you are just starting a business and want to save money.
36:48
November 7, 2019
Episode 11: 10 Tips For Home Business
Having a traditional job or a business with an office is different than building business from the house. This week, Mike and Trinity are giving 10 tips you can use when working from home. 
40:15
November 6, 2019
Episode 10: 10 Risks We Take as a Small Business Owner
WE'VE HIT DOUBLE DIGIT EPISODES! Mike and Trinity sit down to talk about the 10 risks small business owners take. Through Mike and Trinity's years of business experience they have compiled what they feel is the top 10 risks anyone takes entering small business ownership. Abandoning a paycheck, sacrificing personal capital, relying on cash flow are a few topics discussed in this episode.  "There's nothing wrong with having an idea, planning and waiting, 'not right now' is an okay answer. If the time isn't right then it isn't right." Find us at wired2change.com and Instagram - "Wired 2 Change" 
38:20
October 24, 2019
Episode 9: Questions to Ask as a Small Business Owner
Mike and Trinity sit down to talk about questions people should ask before stepping into the world of small business ownership. Who should you talk to before hand? Do you need a coach or mentor? How much should you have saved before going into business for yourself? Mike and Trinity believe that no one ever makes major life decisions alone and you should not treat starting your own business any differently.  "What are you willing to do to be great?"  Find Mike and Trinity online at wired2change.com and Facebook/Twitter/Instagram "Wired 2 Change"  don't forget to subscribe and leave a comment
42:28
October 22, 2019
Episode 8: Choosing A Business Partner
In today's episode you get to hear Trinity and Mike discuss how they thought through and planned their launch of Wired 2 Change. What were they looking for in a business partner? What did they find in each other? Here are some keys things to think about if you're looking for a business partner: --You have to like them and connect with them --You don't want a "yes man" --You have to be able to CLEARLY DEFINE the roles --Be able to have passionate business conversation and come to a decision at the table --What are yours and your partners debt tolerance? --Have either of you ever taken on a business loan? How did it go? Be sure to connect with Mike and Trinity on wired2change.com and Twitter/IG?Facebook - Wired 2 Change!
46:01
October 15, 2019
Episode 7: Cyber Security Protection
Trinity and Mike talk about why Cyber Security is so important for small businesses. They go over do's and don'ts for small businesses and give tips about how to protect your business through passwords, coding, and particular emails to stay away from. "You are not too small to be hit by cyber attackers." Please rate and review us and find out more information on wired2change.com. Follow us on social media at "Wired 2 Change"
36:08
October 10, 2019
Episode 6: Branding vs Marketing
Trinity and Mike expand on "Ep. 5: Sales vs Marketing"  this week when they sit down to talk about the differences of Branding and Marketing. Mike and Trinity give examples of major businesses and how they brand and how they market. "Branding is who you are, marketing is what you do" You can reach Mike and Trinity at info@wired2change.com as well as 'Wired 2 Change" on Twitter, IG, and Facebook.
45:28
October 8, 2019
Episode 5: Sales vs Marketing
Trinity and Mike come to you today to discuss the differences between Sales and Marketing. Why are they listed together? What are their major differences?  Don't forget to subscribe, rate and review! To learn more visit to wired2change.com and follow Mike and Trinity on Facebook, Twitter and Instagram "Wired 2 Change" For any inquiries pleas email info@wired2change.com
40:20
October 1, 2019
Episode 4: What is Your Target Audience
Mike and Trinity are back to discuss how to decide what your target audience is and the best ways to find them. They give examples of major companies finding their target audience as well as give examples of how they found their target audiences within their businesses.  Check out everything they have going on at wired2change.com. Find them on Facebook/Twitter/Instagram at Wired 2 Change.
42:02
September 24, 2019
Episode 3: The "Whats" of Small Business
Trinity and Mike begin their "What" series, starting today with: Goal Setting, determining what your business needs to get started vs what it needs to be successful early, and also what to do with referrals, both getting them and following up with them.  Mike and Trinity are excited to announce their October 16th Seminar from 8:30-12p in Raleigh, NC. You can find more information on wired2change.com. You can also contact them directly at info@wired2change.com and on Facebook, Twitter, and IG - Wired 2 Change. 
35:40
September 19, 2019
Episode 2: The "Whys" of Small Business
Mike and Trinity are back with Episode 2! Today they're talking about the "why’s" of being a small business owner. What you should know going into business for yourself? Trinity and Mike give examples of the "why’s" they are going through right now building this coaching business. Lookout for there first coaching event on October 16th, visit wired2change.com for more information Find us on Spotify, Google Podcasts and Breaker by searching "Wired 2 Change" Contact Trinity and Mike at info@wired2change.com or Wired 2 Change on Facebook, Twitter and Instagram!
34:46
September 17, 2019
Episode One: The Intro
Welcome to the launch of the Wired 2 Change Podcast, featuring Mike and Trinity. Combined 50+ years of managing businesses, starting businesses and training sales forces for companies. This episode helps to explain who we are, our business backgrounds, and why we will be successful in helping you grow your business! Follow us on Facebook, Twitter and Instagram @ Wired2Change
37:52
September 13, 2019