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Marketing Routines

Marketing Routines

By Jenna Potter
Talking about the daily habits and routines of successful marketers.

We're going granular with the day-to-day, week-by-week tasks that your favorite marketers are doing to make progress.

Learn about their favorite tools, software, books, and strategies that they recommend.
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9 - Marvin Sanginés, CMO at Insight Consulting
Marvin Sangines is the CMO and partner at Insight Consulting, where he helps entrepreneurs, founders, and CEOs build their personal brand on social media. Marvin took a gap year in 2018, left his hometown in Switzerland and traveled to the U S and Montreal to follow his entrepreneurial dream. Currently, he’s based in Berlin, where he works remotely half the time. I'm really excited to hear what Marvin does on a daily and weekly basis at Insight Consulting, and we'll also cover his favorite tools and resources and learn what he likes to do when he's not working.
July 30, 2021
8 - Eric Keating, VP of Marketing at Appcues
Eric Keating is the VP of Marketing of Appcues, which is a product adoption software that makes it really easy to create in-app experiences. They also have tools that help you manage in-app activity and events. We use it and absolutely love it at Wordable for our onboarding flow and our product. I'm excited to talk to Eric today about his marketing routines, because he's been a big part of Appcues’ success, including the launch of their Product-Led Growth collective. I’m personally a big fan of all the resources Appcues puts out about onboarding and user experience, and it's really helping us shape the experience we're giving at Wordable. So let's get right into this episode and get to know Eric, who's one of the leaders behind these amazing resources.
July 23, 2021
7 - Jay Desai, Founder of Swpely
Jay Desai is the Founder of Swpely, which is a tool that helps you save and share modern content (blogs, tweets, videos, posts) and have pretty much everything else stored into one organised place!  Jay also recently launched a second product called GrowthKit, where you can find tools and resources, which is perfect for startups, small businesses, and soloprenuers. On the side, he hosts his own podcast called the DTC pod, which I strongly recommend if you work in B2B marketing, or for an eCommerce store or DTC brand. Needless to say, I’m looking forward to hearing what Jay, the creator of Swpely, does on a daily basis, and some of his personal favourite tools he uses as a founder and a marketer.
July 16, 2021
6 - Tim Cameron-Kitchen, CEO at Exposure Ninja
Tim Cameron-Kitchen is the Founder and Head Ninja at the award winning digital marketing agency Exposure Ninja. He leads a team of over a 100 specialists from all around the world helping small to medium size businesses with their digital marketing. Tim is also the host of The Digital Marketing Podcast by Exposure Ninja and he’s the best selling author of four books, including How to get to the top of Google. In this episode, we’ll learn how Tim gets everything done on a daily and weekly basis, his habits and routines that help him stay productive as both a marketer and an agency owner, and his favourite tools, software and resources that help him keep moving forward. Take some notes because you might want to try out some of these habits and tools for yourself.
July 09, 2021
5 - Daniel Cmejla, Director of Partnerships, Social and Community at Chili Piper
Daniel Cmelja is the Director of Partnerships, Social and Community at Chili Piper, which is a one click meeting scheduler that's used by some big names around the world like Spotify, Shopify, Airbnb and Twilio among others.  Daniel's background isn't only in marketing and sales, as he's also managed the political persuasion program for Bernie Sanders and ran a super pack for Joe Biden. Chili Piper recently raised an incredible $33 million and is growing at a fast rate.   In this episode, Daniel talked about his daily habits and routines as a marketer, the tools he use on a daily basis and shared some general marketing advice on how to run a successful company. He also discussed social listening, decision fatigue, and how to turn off one's work brain. There was so much to take away from this episode, and you can see it all for yourself.
July 02, 2021
4 - Blake Emal, CMO at
Blake Emal is the CMO at, a tool that uses AI to write your marketing copy for you. He’s also building Float, which is a tool that helps you make online courses right from Notion.  Blake’s consistently putting out top quality content on Twitter, is the CMO of a very fast growing company, and he’s building his own project all at the same time. In this episode, we’ll dive deep into Blake’s morning routines, daily and weekly tasks, his set up for working, and how he unwinds on the evenings and weekends.
June 25, 2021
3 - Sam Shepler, CEO at Testimonial Hero
Sam Shepler is the CEO of Testimonial Hero, which is a B2B customer video and remote testimonial video company. We wanted to have Sam on Marketing Routines because he’s running the #1 Ranked B2B video company in the world. We want to know how he's reached that level of success and I think one of the best ways to do that is by finding out what he does daily and weekly to make progress. In this episode, we’re covering the day by day, week by week routines, and tasks and tools that Sam uses so you can get some takeaways and try some of these things out for yourself.
May 28, 2021
2 - John Bonini, Director of Marketing at Databox
John Bonini is the head of marketing at Databox, and he also runs an amazing Patreon community and Facebook community called Some Good Content.  John is leading a successful marketing team at Databox on top of smashing it at his side project Some Good Content, so we're wondering - how does he do it all? In this episode, we talk about the daily habits and routines that John does as a marketer to be where he is today, and we chat about his favorite tools, books and resources. 
May 05, 2021
1 - Andy Crestodina, Orbit Media Studios
Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning digital agency in Chicago. He’s a top-rated speaker at national conferences and a writer for the biggest blogs on the Internet. He’s been named in the Top 10 Online Marketing Experts by Forbes, Top 50 Marketing Influencers by Entrepreneur, along with many other accolades. He’s a mentor at 1871, the #1 incubator in the US, and a guest lecturer and instructor at universities like Northwestern and Loyola. And on top of all that, he’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. With all of those amazing achievements, it’s only natural as a marketer to wanna know... how does he do it all? And I think the best place to start is by talking about the daily habits and routines that Andy does as a marketer to get these results. We’re going granular with his day by day, week by week routines, and tasks and tools that he uses to give you ideas of different habit experiments you can try out for yourself.
April 26, 2021