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World-class Designer Podcast

World-class Designer Podcast

By Guidione Machava
This podcast is a series of interviews with world-class designers. I interview designers from world-leading tech companies such as IDEO, Dropbox, Airbnb, Google, Youtube and others.
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Ep.24 From Graphic Design to Product Management - Hannah Dreher
We speak with Hannah Dreher from the United States of America, a product manager and "bookaholic" in this episode. As a designer, Hannah started her career in graphics. She later decided to migrate to product manager out of a need to improve her skills, reinventing and positioning her career. Hannah dedicated much of her time to perfecting her contact with the area by taking several courses. Hannah finds herself constantly motivated by the brilliance of those she has the privilege to learn from and work alongside, whether they are members of the company or customers.
September 22, 2021
Ep.23 It's all about connecting the dots - Juliana Proserpio
Juliana is an entrepreneur and educator. She is the co-founder of ECHOS, an innovation lab, and its business units: School of Design Thinking – a school that puts innovation in practice, and Echos – Innovation Projects.  Over the last years, Juliana has worked to develop an innovation ecosystem in Brazil and Australia to foster the design of desirable futures. She works as a leader in projects in the areas of healthcare, construction, the internet of things, and beyond.  As an educator & speaker, Juliana creates awareness around the knowledge and depth of design as a way to accelerate innovation, having participated in events such as the Global Innovation Summit in San Jose - California, TEDxMaua in Sao Paulo, What Design Can Do, Sydney Design Festival, Pause Fest and the William Drenttel Award for Excellence in Design.
September 22, 2021
Ep.22 Follow and know the pioneers - Sarah El Khamsa
Sarah Belkhamsa is a lecturer at the Institute of Arts and Crafts of Kairouan in Tunisia and a project consultant in the field of culture and design. She holds a Ph.D. in Design from the University of Paris 1 and was a researcher in Semiotics of Arts and Design at the ACTE Institute (2007 to 2017) in France. Laboratory, where she developed modeling and theories framed in digital tools that can be used to audit Habits change ( Her topic is about relationships between design research, system thinking, and semiotics. She relies on this research and methodology to build and disseminate a new vision of design. Her projects have a strong social impact such as "School of designers " in 2017 and the "TOGA" Network of Education Through Art in 2019 copyrighted and implemented in Tunisia. She deploys her expertise in communication and design to NGOs specialized in education, culture, and innovation. Product Designer/Researcher/Coach and design activist. she continues her work on habit by experimenting with its model in various fields. For several years, his expertise has provided significant support to various Tunisian startups by integrating design thinking as an innovation process and by developing product/service adapted to the target customers. She is currently coach and Taskforce of the OSTX network (Open Startup Tunisia). Finally, she is a member of several scholarly and professional organizations in the field of design that defend the ethical, committed and developmental dimension of design in the sustainable economy of countries.
September 22, 2021
Ep.21 How to design better - Renato Paixão
Renato Paixão, a Rio de Janeiro-based visual designer, with a Bachelor's degree in Visual Communications from the University of Rio de Janeiro's School of Fine Arts (EBA/UFRJ). He helps companies to find innovative ways to engage with clients and expand their business through brand experience design, by creating user-focused solutions that bridge the user's brand experience and company business objectives. In 2014, he won first place in L'Oreal's Brandstorm competition and found his calling: to create experiences that build connections between people and brands. Throughout his career, he has had the chance to work with great brands and develop his knowledge working in multiple areas. "If you can design one thing, you can design everything." Massimo Vignelli
September 22, 2021
Ep.20 Designing for everyone - Jonah Goldsaito
From sketches to design sprints, prototypes to codebase commits - He takes pride and joy in exercising and growing my skills in each phase of product development. He has built tiny startups and has also worked in large corporations, like Google and Youtube, building out new, experimental arms of their businesses from tiny seeds. Both have involved growing and fostering healthy teams and making sure their members felt empowered to experiment, safe in asking difficult questions, and ready to support and celebrate one another.
September 22, 2021
Ep.19 Which risk do you want to take? - Patricia Machado
Patricia Machado, a UX researcher and human-centred design facilitator with over six years of international experience turning customer needs into products, content, and services for innovation projects. She is currently working at Ford Motor Company in the Information Technology group, answering challenging questions to shape the future of mobility and helping technology teams to engage with customers actively. She started her career designing content strategies and producing audiovisual and digital content to engage with customers.  Patricia arrived in User Experience Research, driven by an interest in better understanding people and how they interact with technology. She holds an MFA degree in Interaction Design (Human-Computer Interaction) from the College for Creative Studies based in Detroit, MI. As a researcher, she has focused on product experimentation and innovation. She is highly competent in qualitative research methodologies with a strong emphasis on participatory design techniques.
September 22, 2021
Ep.18 The content is the experience - Sabeeha Banubhai
Sabeeha is a software developer turned design entrepreneur. She has a passion for helping dreamers launch their businesses and has helped over 30 startups to get going. As an advocate by nature, she has an inborn sense of idealism and morality and sees helping others as her purpose in life. She founded Jack Studios as a side-hustle while completing her degree and is now running it as a successful product studio with her dream team. Her passion for startups has spilled over into her co-founding two digital products in the travel and African entrepreneurship space. When she is not sitting in meetings and writing proposals, you can find her doing yoga, baking banana bread, and painting large-scale abstract Arabic calligraphy.
September 22, 2021
Ep.17 Fail fast to learn faster - Thaisa Fernandes
Thaisa is a problem solver and a perfectionist in recovery, willing to stretch herself and risk making mistakes to achieve innovative solutions and validate my learnings. Her experience includes working with diverse product teams from UX design, through research, to development. Worked with well-known brands including Twitter, HP, MasterCard, Autodesk, WellsFargo, Ubisoft, TomTom, and Visa. Thaisa believes that information needs to be shared, this is at her core, and she also loves to connect with people. In her free time, she enjoys recording episodes for her podcast Latinx in Power and writes for the PM101 blog while she talks about the program and product manager role, frameworks, certifications, and books - lots of books. The PM101 blog reaches half-million people yearly!
September 22, 2021
Ep.16 What it takes to get hired abroad - Koji Pereira
Koji Pereira is a Senior Product Design Manager at Twitter. With over two decades of experience in the Design field, +5 managing teams. He leads a team-building experience for exploring and search at Twitter. He strives to build diverse teams and safe spaces, making sure everyone is included and all voices are heard. Over the years he helped to build many products from 0-1 elevating designers to the strategy sphere. Previously he was at Lyft, where he was a Head of Design for Lyft Business, leading a suite of products for organizations to get rides for their people. He launched Lyft Pass, a self-service product that allows companies to create ride programs. At Google, he led Design for Files by Google from 0 to 1/2 billion MAU and launched many products, including Camera Go, Android TV Data Saver, and Google Spaces. He also taught design around the world in schools like Harbour. Space in Spain and PUC Minas in Brazil and led a startup in Brazil. Koji also hosts Cells and Pixels Podcast with Product and Design leaders.
September 22, 2021
Ep.15 If you can create, you can design - Andrian Jankowiak
Adrian Jankowlak, a designer and creative director with a passion for connecting people, ideas, organizations, and technologies. He believes empathy, collaboration, and prototyping are key to solving problems on any scale. He has designed products, services, and creative campaigns across the world, with work spanning new technologies, toys, consumer electronics, furniture, sanitation, and more in fast-moving industries across a large number of brands. In 2015 he founded Nairobi Design Week to strengthen the Kenyan creative industry and give East Afrikan talent a platform to showcase their work locally and globally. Nairobi Design Week is an annual festival and all-year platform that brings Afrikan design to the world, with past projects including the Refugees Pavilion at the London Design Biennale and collaborations with several European academic institutions, as well as the British Council.
September 22, 2021
Ep.14 Don't Take Shortcuts - Alex Morin
Alexis is an innovator and inventor - taking projects from ideation through to digital proof of concept and final product. With a solid background in digital and industrial design and a strong complement of software skills, Alexis contributes by delivering products that reflect the rapidly changing digital landscape. Team player -- speaks the language of his interlocutor: business, development, server, UI; in up to 6 languages! Successfully delivered high-stakes software for 65M$ aircraft as well as 60,000 students edu-tech company and more. Specialities: design systems, interaction design, UX design, user research, user interviews, service design, Android, iPhone / iOS, web, mobile, data visualization, language learning, programming, hardware, abstraction, and vulgarization.
September 22, 2021
Ep.13 You need to take yourself on your hands - Indaiá Militão
Meet Indaia Militão da Silva, a Brazilian designer with more than 20 years of experience in the automotive, textile, aeronautic segments. She currently works as a design manager at Nubank, and she graduated in Industrial Design from FAAP and Publicity and Advertising. She already had the opportunity to work in more than 15 countries in the world, attending to customers, understanding their needs and business goals by translating them into products and services. She entered the design field intending to understand the world of electronic devices such as smartphones, but destiny directed her to a "wider world" (aeronautics and automobile industry). To enhance the adventure, she sought to meet other women who are references in the areas, so much so that she believes this is one of the best ways to achieve our goals in record time. In this episode, Indaia shares more than twenty years of experience going through several countries and big companies where she had the opportunity to learn numerous ways of solving problems. According to Indaia, this was only possible because she trusts in herself, listens to other people's opinions and feedback, and respect them.
September 22, 2021
Ep12. You aren't The Dreamer of the Dreams - An Interview with the Designer Thomas Link
Thomas is the co-founder and leader of the IxDA group in Zürich, where we organize UXCamp Switzerland since 2014. Since the beginning of his career in the mid-1990’s he is actively involved in teaching and rising future talent in digital media design. Beside his engagement in the design community, you can meet Thomas while working as a User Experience Designer at Namics - A Merkle Company. He helps clients in taking advantage of the opportunities of digitalization through strategy, design and sometimes a little bit of technology. He is passionate about Interaction Design and the interplay of man and technology, particularly fascinated by complex systems and wicked problems: “I want to create things that are understood - whether emotional or rational. If I succeed, I can have a positive and lasting impact on people's lives.”
June 14, 2020
Ep11. What Makes You Different Make you Better - An Interview with the Service & Experience Designer Maria Karnaukhova
Maria is a Service and Experience Designer and, quoting Mr Wolf from Pulp Fiction, she solves problems. Maria is a visual thinker - she thinks visually and designs thoughtfully. Being a blend of a typical nerd and a creative, she’s challenging stereotypes and making her own path.  Maria is a medium between research and visuals with a particular interest in projects that make real impact. Accordingly, she’s already had a chance to work on cases connected with social inequality, circular economy, feminism, activism and racism.
June 07, 2020
Ep10. First Things First: Get Solid Foundations - An Interview with the Designer & UX Researcher Bianca Lima
My guest for this episode is the Designer & UX Researcher Bianca Lima. Bianca is a System Analyst who turned Designer from São Paulo, Brazil. She worked in companies like Itaú Unibanco and PagSeguro PagBank as UX Designer and Researcher helping other designers with tools to support their work. 
May 31, 2020
Ep9. Shortcuts to Design Expertise - An Interview with the Interaction Designer & Educator Daniela Maldonado
My guest for this episode is the Interaction  Designer & Educator Daniela Maldonado.  Daniela is a User Experience Designer who shapes technology to create value-added solutions distinguished in the market for being effective, innovative and beneficial for the world. She has worked in different projects as a UX consultant for companies such as Yara, Los Andes University, and FIFCO Costa Rica. I also have experience as a Strategic Consultant working in projects for companies such as Roche, SURA Insurance, Familia, PepsiCo, and Kimberly-Clark. Currently, Daniela is an instructor in Design Thinking for Social Innovation, she teaches 3D Modeling for undergraduate students in the Design and Architecture School and works as a freelance UX Strategist.
May 24, 2020
Ep8. Team Work will Make You a Better Designer - An Interview with the UX & Product Designer Yohe Wang
My guest for this episode is the UX & Product Designer Yohe(Hanzheng) Wang. Yohe is a UX & Product Designer from China, currently living in New York, USA. He is pursuing his master degree in Interaction Design at the School of Visual Arts. Yohe is passionate about transforming emerging technology into a user-friendly experience and merging digital and physical experience. Augmented Reality Design and Consumer Product Design are his current interest.
May 17, 2020
Ep7. Your Stakeholders Are Your Users Too - An Interview with the Interaction Designer Viviane Tavares
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava, and I'm your host. My guest for this episode is the Interaction Designer Viviane Tavares. Viviane is a designer from Brazil, São Paulo. Vivi has a demonstrated history of working in the design industry, having worked in projects on education, health and mobility sectors. Vivi worked in companies like Record TV and Conta Azul, today she plays the role of Interaction Designer at Youse Seguros in Brazil. 
May 10, 2020
Ep6. A Cool UX Job Title Won't Save You - An Interview with the Interaction Designer Megha Damani
Megha Damani, an interaction designer at Design Group Italia, a multidisciplinary design studio in Milan. She's also worked for startups and fortune 500 companies like Salesforce and EMC2. Love being a part of design community, in Feb 2020, she was the volunteers' directors for IxDA's global conference - interaction20. She's also been a mentor of Service Design Jams 2019 and mentors students at her alumni college, Domus Academy.
May 03, 2020
Ep5. Don't Fall in Love with your First Ideia - An Interview with the Interaction Designer Abhinav Ramesh
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava, and I'm your host. My guest for the fourth episode of the first season of the podcast is the Interaction Designer Abhinav Ramesh. Abhinav is an Architect who turned an Interaction Designer. He's originally from India and currently living in Italy.  Abhinav is passionate about triggering memorable and joyful user experiences through different design mediums. He continually tries to learn from multidisciplinary fields of expertise since design needs to be seen in a holistic perspective of a broader ecosystem.
April 26, 2020
Ep4. Don't be a Copycat, Create - An Interview with the Service Designer María Isabel Chalco
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava, and I'm your host. My guest for the third episode of the first season of the podcast is the Service Designer María Isabel Chalco. María is a Designer with a background in Communication Sciences from Peru. She is currently doing her Masters in Service Design at Domus Academy in Milan, Italy. Maria is a lover of cooking, animals, and music. She looks to create different projects that have a purpose beyond the commercial side.  
April 19, 2020
Ep3. Designing your Pitch Experience - An Interview with the Interaction Designer Pradyumna Surampudi
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava, and I'm your host. My guest for the second episode of the first season is the Interaction Designer Pradyumna Surampudi. Pradyumna is an Interaction Designer from India, who believes in Interacting with more people to design better. Driven by his curiosity, this Engineer turned Designer is always looking to pick up more skills, and understanding design better by collaborating with people around him. With Prady, I had a wide range conversation with highlights about the creation of X-Lab with his colleagues at Domus Academy in Milan to designing in silos and how doing it it's bad for the designer
April 12, 2020
Ep2. Finding the Right Problem to Solve - An Interview with the designer and entrepreneur Mauro Banze
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava, and I'm your host. My guest for the first season is the Mozambican designer Mauro Banze.  Mauro is a Product Designer and Entrepreneur based in Helsinki. He is currently doing his master's degree in Human-Computer Interaction, at Aalto University in Finland and, KTH Royal Institute of Technology in, in Sweden. Mauro learns and writes about human nature at With Mauro, we talked about finding the right problem to solve and how to do it. And also how the future of design looks like and, how we, as designers can do to be part of it.
April 05, 2020
Ep1. Interview with Elaine Chu from Grab
In this podcast, I interview designers from the world-leading companies, who are using design to drive the change of the reality we are living today. Through the interviews, is my goal is to try to identify the paths to mastery, and to help you, to become a world-class designer. In this episode, I interview Elaine Chu. Elaine is a Senior Product Designer at Grab, the leading ride-hailing and mobile payments platform in Southeast Asia. Elaine is from Singapore, before starting her journey as Designer at Grab, she was part of the design team for Uber and other companies. I hope you enjoyed this interview as much as I did. Music:
October 01, 2019
Ep0. World-class designer - Intro
Hello and welcome for one more episode of interviews with world-class designers. My name is Guidione Machava and  I am your host. In this podcast, I interview designers from the world-leading companies, who are using design to drive the change of the reality we are living today. Through the interviews, is my goal is to try to identify the paths to mastery, and to help you, to become a world-class designer. “Questions to my younger self” Is the format I will be using in this podcast. I choose this format because I believe that it’s easier to advise my younger self than to someone else. So, to make the life of my interviewees easier, they would have to give recommendations and advice to their younger selves, on what it takes to become a world-class designer. And then you take the advice for your self. Easy, right?
September 15, 2019