Non-Profit Digital Success

Host David Pisarek welcomes Miranda McKie, a trailblazer in analytics and diversity, equity, and inclusion (DEI).

Miranda discusses the critical role of DEI in non-profit organizations, sharing her insights on how embracing these concepts can significantly enhance workplace culture and productivity.

With over a decade of experience, Chase Neely unveils the secrets to harnessing the power of digital marketing to bolster your non-profit's mission.

From mastering SEO to crafting compelling content and automating donor communications, this episode is packed with actionable strategies for elevating your online presence and engaging with your audience more effectively than ever before.

In this groundbreaking episode of the Non-Profit Digital Success Podcast, David Pisarek is joined by Jeff Sage, an account manager at Dropbox, to unravel the myriad ways non-profits can maximize Dropbox's potential.

Delve into a discussion filled with expert insights on optimizing collaboration, bolstering digital security, and streamlining operational efficiency tailored for non-profits.

Jeff shares a treasure trove of tips, tricks, and strategies that can transform how your organization operates in the digital space.

Whether you're a Dropbox novice or looking to deepen your utilization, this episode is packed with actionable advice to elevate your non-profit's impact.

Dive into the world of SEO for non-profits with Phillip Stemann on the Non-Profit Digital Success Podcast. Uncover effective strategies to boost your online visibility, utilize Google Analytics, and master content optimization.

Join us on Non-Profit Digital Success as we delve into the heart of Equity-Centered Design with Sheryl Cababa.

In this enlightening episode, Sheryl shares her insights on how non-profits can leverage design research to create more inclusive and impactful user experiences.

Whether you're a non-profit leader or a digital marketer, this conversation will equip you with the tools and strategies to make a difference through design.

Tune in to transform your approach and amplify your impact.

Step into the future of non-profit events with Elias Puurunen in "2024 Non-Profit Event Mastery!" Dive deep into the world of virtual and hybrid event planning as Elias shares expert strategies and insights to elevate your non-profit’s events.

Whether you want to enhance engagement, increase reach, or drive fundraising efforts, this episode is packed with actionable tips to help you navigate the evolving event landscape.

Tune in to transform your non-profit events and make a lasting impact.

Dive into the intricacies of email marketing for non-profits in this episode with David Pisarek and guest Patty Breech. Learn about creating captivating email campaigns that effectively engage donors and drive your mission forward.

Episode Highlights:

• Defining effective email journeys for non-profits
• Exploring the best platforms for email campaigns
• Strategies for engaging and retaining supporters
• Personalizing email content for impact
• Tips for optimizing email open rates and scheduling
• Crafting emails that stand out in busy inboxes

Join us for these insights and more as we explore how to revolutionize your non-profit's digital communication strategies.

Join host David as he engages with Teri Beckman in a compelling discussion about convincing your board to invest in your website.

Discover strategies to bridge the technology gap, enhance digital engagement, and align your online presence with your non-profit's mission.

This episode is a must-listen for non-profit leaders looking to harness the power of digital tools for organizational growth and success. Tune in to explore how to advocate for digital investment in your non-profit effectively.

Highlights:

1. Understanding Board's Digital Reluctance
2. Digital Assets vs. Traditional Print
3. The Power of Digital Strategies
4. Personalized Emails in Fundraising
5. Persuading Boards on Digital ROI

Join us as we explore the digital landscape with social media expert Sarah Suarez. With her vast experience in enhancing online presence for non-profits, Sarah delves into the critical role of social media in today's non-profit world.

🌐 What's Inside:

• Sarah Suarez sheds light on how non-profits can effectively leverage social media to connect with their audience, expand their reach, and engage supporters.
• Discover practical tips for managing social media efficiently, even with limited resources.
• Learn how to choose the most suitable platforms for your non-profit's unique audience and goals.
• Understand the significance of posting frequency and content strategy to keep your audience engaged.
• Sarah discusses the concept of social proof and digital communities, emphasizing the power of storytelling through social media.
• Gain insights into the role of social media advocates and the importance of setting realistic goals for your online presence.

🔗 Listen now and transform your non-profit's social media approach with expert advice from Sarah Suarez.

In this episode, join Samantha Lloyd, a seasoned marketing expert, as she shares her insights on crafting impactful content for non-profits on a tight budget. Samantha delves into practical strategies for maximizing limited resources, creating engaging narratives, and leveraging digital platforms to amplify your organization's voice. Whether you're a small non-profit or a growing entity, this episode offers a treasure trove of tips and tricks to enhance your content creation process without breaking the bank. Tune in to discover how to make every dollar count in your marketing efforts and effectively communicate your non-profit's mission and impact.

Highlights:

1. Maximizing Limited Resources
2. Engaging Storytelling Techniques
3. Digital Strategy on a Budget
4. Practical Tips and Tricks
5. Building a Strong Online Presence

Dive into the heart of non-profit creativity on today's episode of the Non-Profit Digital Success Podcast.

We're joined by Anthony A. Dicks, Jr., a luminary in leadership consulting from 180 Management Group, who shares his invaluable insights on steering creative teams toward excellence. In this engaging conversation, we tackle the nuances of managing and inspiring marketers and designers in a non-profit setting. Discover strategies to cultivate a culture of innovation, navigate the pressures of project deadlines, and enhance collaboration in a virtual landscape.

This episode is a treasure trove of wisdom for non-profit leaders aiming to amplify their impact and drive their missions forward.

Don't miss these transformative leadership lessons that could redefine how you manage your creative force.

Discover how Cody Hays revolutionized non-profit fundraising, raising over $9 million through innovative online marketing campaigns. Learn the secrets behind his content strategy, branding insights, and streamlined processes that have empowered over 30 organizations. Maximize your non-profit's potential – tune in now!

Highlights:

• Advice for Non-Profit Leaders

• Social Media Strategy
• Generations and Audiences
• Plain vs. Visual Emails
• Analytics

We're super excited this week to bring you an in-depth conversation with the man often referred to as the Content Superman - Atiba de Souza!

Dive into this powerful discussion as Atiba peels back the layers on Video SEO, reveals how nonprofits can make the most of TikTok, and offers crucial tips to naturally attract more eyes to your content. This episode is an absolute must-listen!

In this episode, we're diving into a critical topic that all non-profit leaders need to be aware of: the transition from Universal Analytics (UA3) to Google Analytics 4 (GA4). With the deadline for the shutdown of UA3 fast approaching on July 1st, 2023, non-profit organizations must take action to migrate their data to GA4 to avoid losing valuable insights.

In this episode, we'll discuss why this transition is crucial, the steps to migrate from UA3 to GA4, and how Wow Digital Inc can support non-profit organizations during this process. So, let's get started!

Some quick highlights:

• What's Google Analytics 4
• Why Non-Profit Leaders Should Care About the GA4 Transition
• Steps to Migrate from UA3 to GA4
• and more...

In today's episode, we have the pleasure of hosting Melissa Bennett, the CEO of ctrl-f, a digital marketing collective based in Hamilton, Ontario. With her extensive experience in the non-profit sector, Melissa shares her insights on navigating the unique challenges faced by non-profit organizations in the digital world.

In this episode, Melissa sheds light on the importance of embracing a non-profit business style, streamlining expenses, and crafting strategies to maximize fundraising results. Join us as we explore how non-profit organizations can thrive in the digital age with Melissa's invaluable guidance and experience. Get ready to be inspired and learn how to take your non-profit's digital success to new heights!

Quick Episode Highlights:

• Switching from the Scarcity Mindset
• How to get the right experts to your Non-Profit
• Investing in your Staff
• And more!

In today’s episode, we had the pleasure of speaking with Justin Levy, the Executive Director of Conscious Alliance.

Since taking on the role in 2012, Justin has been instrumental in expanding the organization’s distribution capabilities to bring food and resources to communities in need across the United States.

Under his leadership, Conscious Alliance has achieved remarkable growth and impact, including the acquisition of a national distribution centre in Broomfield, Colorado, in 2020. In this episode, Justin shares his insights on non-profit leadership, innovative distribution programs, and the challenges and opportunities of serving communities during a pandemic.

If you’re looking to learn from a seasoned leader in the non-profit sector, this episode is a must-listen.

Quick Episode Highlights:

• Involving visual artists and food brands
• Working with music artists and festivals
• Surviving and helping the staff during COVID
• and more!

In today's episode, we're excited to have Jason Thomson as our special guest!

For more than two decades and a thousand projects, speechwriter, storyteller, and pitch specialist Jason Thomson has been hired to passionately win over audiences and sell ideas through content, writing, and storytelling.

We're going to talk about the importance of having effective conversations and communicating clearly. Communication is the foundation of all relationships, whether personal or professional, and it's a critical skill for success in any field.

Jason will share his expertise on how to craft powerful messages that connect with your audience, as well as tips and strategies for delivering them in a clear, concise, and impactful way.

Quick Highlights:

• What are communicators doing wrong?
• What should non-profits do first when it comes to storytelling?
• How can someone change the mind of an audience?
• And more!

In today's episode, we're excited to have Cindy Wagman as our special guest! 

Cindy is the President and Founder of The Good Partnership, a consultancy that helps small nonprofits unlock their potential through effective fundraising strategies. 

During our conversation, we'll be delving into the importance of a nonprofit's mindset when it comes to fundraising. We'll explore how shifting to a growth mindset can positively impact an organization's ability to raise funds and achieve its goals.

Quick Highlights:

• The Brain Science behind Fundraising
• Why we don't feel comfortable asking for money
• Why your donors WANT to hear from you
• And more!

In today’s episode, we’re happy to have Jason Hopcus as our guest! 

Jason is a passionate advocate for mental health and is the President/CEO of NAMI (National Alliance on Mental Illness) of Arapahoe/Douglas Counties. 

He’s also the founder of the Connection Project, a for-profit company that seeks to create systems of people working to deepen their relationships with their work, their play, and the world. In this episode, we’ll be discussing the importance of niching your non-profit, and how it can help your organization achieve its mission more effectively.

Quick Highlights:

• Changing the Way People Understand Mental Health
• Measuring the Impact
• The importance of Niching
• And more!

In today’s episode, we are joined by a very special guest, Brendan Kumarasamy, who's the founder of MasterTalk!

Brendan is a communication coach who specializes in helping ambitious executives and entrepreneurs become the top 1% of communicators in their industry. He has made it his life's mission to provide free access to communication tools for everyone in the world through his popular YouTube channel, also called MasterTalk. 

With his expertise in communication and passion for teaching others, we are thrilled to have Brendan on our show to share his insights and tips for effective human communication in the non-profit space.

Quick Highlights:

• Biggest challenges & struggles with public speaking
• 3 communication tips: lists, questions & exercises
• How to better present online
• How to communicate if you're an introvert
• And more!

In today’s episode, we’re so happy to have Joanne Toller!

Joanne is with The Cause Specialists, and host of the Empowering Nonprofits podcast. Joanne has been a professional fundraiser and non-profit marketer for over 25 years, and she received her Certified Fund Raising Executive (CFRE) designation in 2010. 

She has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops and speaking engagements.

We brought her on the show to discuss the potential of the Metaverse for non-profits, as they can explore its vastness, use it to build loyalty and connection between generations, and even create a lasting impression in this new universe. 

Quick Highlights:

• What is the Metaverse
• Using the Metaverse for Fundraising & Marketing
• Ways of leveraging the Metaverse for non-profits
• The wealth transfer and the next generation of donors
• And more!

In today’s episode, we’re so happy to have Josh Bloomfield!

Josh is the visionary CEO and Founder of Givecloud, a company dedicated to revolutionizing the way non-profits raise funds. With a passion for using innovation to empower non-profits to make a real impact in the world, Josh is a leader in the field of fundraising technology and strategy.

We’ve bought him into the show to talk about the gaps that exist in fundraising, and how Josh is working to close them by developing cutting-edge online fundraising tools.

We’ll also explore how generational changes are impacting the way donors give and how Givecloud is helping non-profits stay ahead of the curve by creating personalized, donor-centric experiences. He will also share his insights on the shift from traditional transactional fundraising to donor-first experiences, and how this approach can help non-profits build stronger, more sustainable relationships with their supporters.

Quick Highlights

• What was the inspiration behind creating Givecloud?
• Trustraising, and how does that shift the perspective on fundraising?
• The generational gap in fundraising
• Influence vs affluence
• Monthly payments vs 1-time payment
• And more!

In today's episode, we're glad to have Daniel Alfon!

Daniel is a LinkedIn guru who helps organization leaders leverage their LinkedIn presence to get leads - and in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors.

We brought him on the show to discuss how to get the most out of LinkedIn and how to leverage your network relationships to benefit your non-profit organization

Some quick highlights:

• Treat your LinkedIn profile like a website, not a CV
• LinkedIn’s Creator Mode
• The art of leveraging your connections
• Upsides vs downsides of connecting with many people you don't really know
• 3 questions for NGO leaders/marketers to ask themselves to turn LinkedIn presence into a good marketing engine
• What is it that makes our profile headline so important?
• They accepted my invitation to connect, but nothing happened! Why's that?
• and more...

In today's episode, we're happy to have Amy Laski! She is a passionate and award-winning business leader who thrives on identifying and acting on the opportunities in every challenge

Armed with her business education and over 20 years of integrated communications experience as a client and a consultant, Amy flexed her entrepreneurial muscle by founding a virtual PR agency, Felicity.

The Felicity "Brains not Bricks™" model breaks the traditional agency mold, delivering a completely client-centric experience based on outputs (not billable hours).

We brought her on the show to thoroughly discuss why a nonprofit needs PR to reach out to a larger audience, build successful relationships and alliances with supporters, and promote the causes they care about.

Some quick highlights:

• What's really PR?
• Well-being Marketing
• Strategic partnerships and alliances
• PR & Custom content for nonprofits
• The three misconceptions about PR
• Influencers relationships
• What to look for when hiring PR
• and more…

In today's episode, we're happy to have Brandon Leibowitz! Since 2007, Brandon has been running and operating SEO Optimizers, a digital marketing company based in LA that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads.

We bought him to the show to talk about the importance of SEO for nonprofits, backlinks, analytics, optimizing your website for conversions, and more!

Quick highlights:

• Branded and non-branded searches
• Backlinks, the biggest factor in SEO
• Optimizing your website for conversions
• What you shouldn’t do
• And more!

In today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.

After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their voice, reach new supporters & drive true impact for their cause.

We brought Wendy on the show to talk about the Google and Bing Microsoft Ad grants, how you can apply for them, and how to get the most of them with your marketing campaign.

Quick highlights:

• Ad grants requirements for non-profit organizations
• How to use the advantages to drive donations
• Using the right keywords for the campaigns
• What you are not allowed to do with the ad grants
• Common mistakes that you can avoid
• Is it better to work in house or to work with an outsource agency?
• And more!

In today’s episode, we’re glad to have Dustin Riechmann! Dustin is a strategic marketing coach and founder of Simple Success Coaching. He helps mission-driven non-profit leaders increase fundraising, and massively grow their network using a Partnership Marketing System.

Dustin’s passion for ministry work made him switch from his previous job in engineering to marketing consulting, which success also lead him to start a protein snacks e-commerce at the same time. He has been visiting many podcasts as a guest over the years, sharing all the lessons he’s learned, and all the amazing strategies for building strong and long-lasting marketing relationships.

We brought him on the show to talk about business connections, leveraging your current network, getting the best out of your interactions, and much more.

Quick highlights:

• Partnership Marketing System
• Recognizing the influence an organization has
• Generate relationships and make it a system
• The three levels of effectiveness
• The importance of having a story
• Leveraging your relationships
• Quick wins to leverage LinkedIn
• And more!

In today’s episode, we’re happy to have Kelly Garcia!

She is the program manager & marketing director for NPO Centric, a national non-profit incubator. She helps non-profits get off the ground, go, and then grow through education and tools that facilitate capacity building and self-development. 

We brought her on the show to talk about this upcoming Giving Tuesday, how to prepare for it, take out the best of it and use it as your end-of-year giving program.

This year, Giving Tuesday falls on December 3rd. If you run a non-profit, there are some things you can do to prepare for this day and make the most of it.

Quick Highlights:

• Why should non-profits care about Giving Tuesday?
• First steps to prepare for Giving Tuesday
• Prepare the campaign in advance
• Make it about the donor and not your organization
• Cover these fronts for a successful Giving Tuesday
• The power of repetition
• Use Giving Tuesday as the catalyst for your end-of-year giving program
• Leverage the impact by inviting your donors
• Surpassing Giving Tuesday: How to keep your donors engaged

In today's episode, we're happy to have Jane Pfeiffer! She's the founder & president of Fieldtrip, a non-profit marketing agency. Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance.

Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But we know the truth of it, as she quotes Yoda— ”Do or do not. There is no try.” Jane does.

We brought her on the show to thoroughly discuss the mindset non-profits have when strategizing their marketing efforts.

Some quick highlights:

• The Non-profit Organization Mindset needs to change
• Measuring Efficacy
• Non-profit Marketing Mistakes
• Changing the Impact Point of View
• What should be the donor’s journey?
• Communication Journey
• and more...

In today's episode, we're glad to have Bryna Dilman on the show! She's the Director of Growth at Fundraising KIT. As an expert in data and analytics with an extensive background in the non-profit sector, Bryna bridges the gap between Fundraising KIT’s offerings, and the unique technology needs of non-profit organizations, ensuring seamless user experience and maximum ROI. 

We brought her on the show to talk about her experience delivering innovative strategies and helping non-profits deliver funding for their core mission. As well as asking her how non-profits can leverage the newest marketing tools to spread their message even further.

Some quick highlights:

• What new marketing opportunities have risen for non-profits
• Online presence of non-profits
• Best practices for non-profits for boosting donations
• About donation forms
• Importance of storytelling for non-profits
• Email campaigns for non-profits
• The impact of connecting with donors, turning them into ambassadors
• How technology has impacted non-profits
• and more...

In this episode, we're happy to have Ally Dodoo joining us! She's a Fundraising Campaign Manager with over 6 years of experience helping more than 30 organizations create a strategic plan for sustainability by leveraging their online presence. She coins herself a social change influencer.

During her time as a fundraising campaign manager, she has worked in partnership with the Dallas Cowboys Stadium, Create Her Foundation and Project Still I Rise to name a few. Her mission is to advocate for a brighter future for social change influencers, nonprofit has been an ugly word for so long its time for a makeover.

Some quick highlights:  

• What can organizations do to build trust with their audience? 
• Leveraging your online presence to increase fundraising
• Does having a social media presence increase donations?
• How small non-profits can stand out in social media
• Ally's favorite fundraising strategy
• and more!

In this episode, we're happy to have Jenni Hargrove! Jenni is a consultant helping non-profit leaders with their marketing and development strategy. She also hosts the Nonprofit Jenni Show, a podcast discussing marketing, management, and fundraising strategies in the nonprofit sector.

We brought her on the show to discuss how non-profits can leverage their mission and impact stories in their fundraising strategy to make a better connection with potential donors.

Some quick highlights:

• How can nonprofit leaders collect stories to use in fundraising campaigns?
• Leveraging the board of directors for fundraising
• Making stories a powerful tool for fundraising
• What makes a fundraising campaign successful
• The role social media plays in fundraising
• The value of corporate sponsors and partnerships
• And more...

In this episode, we're happy to have David Phu! David is the co-owner of Nonprofit Video Comms, where he teaches small non-profits to do their own video marketing to raise awareness, raise funds, and be helpful. We brought him on the show so we can discuss the power videos can have in a non-profit marketing strategy, and how non-profits can start leveraging them.

Some quick highlights:

• Why should non-profits use video
• What you need to start producing videos
• How to improve accessibility in videos
• Common mistakes people make when recording and publishing videos
• and more...

In this episode, we're happy to have Devin Miller! Devin loves startups, he runs his own patent and trademark law firm to help startups and small businesses. He has also worked with a number of non-profits over the past few years, so needless to say, Devin knows a thing or two about marketing and protecting and organization's brand.

Some quick highlights:

• How can people expand into new markets using guerilla marketing?
• Tips for telling your non-profit's story online
• What to consider when trying to protect your brand
• How can a non-profit compete with so many other non-profits in their space?
• and more...

In this episode, I'm happy to interview Abby Wood! Abby is a content strategist that's been helping companies connect with their audiences online for the last 10 years, founder of The Content Lab, Abby and her team have worked with over 300 organizations on their website content needs providing everything from website text to monthly blogs and email marketing.

Some quick highlights:

• How can people make the most out of their content online?
• Tips for repurposing blogs, news releases, and articles.
• When to schedule posts depending on which social media platform you are
• How long should an article be?
• What organizations can do to connect with potential donors and volunteers
• and more...

In this episode, we're happy to have Eric Ressler as a guest! He's the founder and creative director at Cosmic, which is a social impact creative agency. He's an expert in branding and has vast experience in the non-profit world. We'll be talking about the mindset non-profits need when thinking about branding and other aspects of their digital presence, and how beneficial this can be for them.