On the latest episode of “Wrong Story Short,” Braithwaite’s Jake Borer and Nicole Oronzio tackle Braithwaite’s specialty in client rebranding while examining the recent change from HBO Max to Max.

This episode discusses the ins-and-outs of the HBO Max rebrand, including why the rebrand is happening and the details of the change. It also dives into the importance of wide-spread company rebrands.

Rebranding can be a difficult feat, but Braithwaite Account Supervisor Jake Borer provides insights and industry knowledge on spotting when a rebrand is necessary and knowing how to successfully retell your brand’s story.

Braithwaite excels in various essential areas for rebranding, including public relations, crisis management, content marketing, internal communications, graphic design, and digital & social media marketing. These diverse specialties collaborate seamlessly to foster multiple teams of skilled professionals who are fully equipped to envision your company in new ways and creatively convey your brand’s reimagined story.

What’s in this episode:

1:30 – The HBO Max rebrand to Max

4:28 – Changing more than your company’s logo or name

6:36 – Braithwaite’s approach to each client’s individual rebranding project

8:08 – How Braithwaite addresses clients’ questions and concerns

8:58 – Knowing when a rebrand is the next step for your business

9:57 – Launching a successful, extensive, and personalized rebrand

For our listeners who want to learn more about Braithwaite’s rebranding strategy, visit our website at www.gobraithwaite.com. If you would like to learn more about case studies and Braithwaite’s specific communications approach, navigate to the Work tab. If you want to learn more about real-world marketing stories with practical business lessons, navigate to our Thinking tab or subscribe to our weekly newsletter, Long Story Short, at the bottom of our website.

The Wrong Way to Apologize in Crisis

Wrong Story ShortBy Braithwaite CommunicationsJul 13, 2018