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What The Fab Podcast

What The Fab Podcast

By Elise Armitage

The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk.

@wtfab / whatthefab.com
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Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves

What The Fab PodcastMay 24, 2023

00:00
01:03:20
Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves
May 24, 202301:03:20
The State of the Influencer Economy with Erica Gatlin

The State of the Influencer Economy with Erica Gatlin

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.

If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into: 

  • Secret things brands don’t want you to know

  • Trends that she sees happening in the influencer marketing industry that are cyclical

  • Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts

  • Our hypotheses of why we’re seeing the shifts that are currently happening 

I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways.

Quick links from the episode:

Connect with Erica on LinkedIn 

TC Management Co. 

SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here

AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up!

Nuuly: Get $10 off your first Nuuly rental here

May 10, 202346:34
From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear

From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear

68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!


Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.


In our conversation, we chat about:

  • How they identified and confirmed a need in the market (even though some told them their market would be too small)
  • What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
  • How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal


We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab and @shopcovry.


Quick Links from the Episode:

Shop Covry / @shopcovry


Amex Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up!

Flodesk: Try Flodesk for free

Nuuly: Get $10 off your first Nuuly rental here

May 03, 202345:32
My Journey with Therapy + Using Cognitive Behavioral Therapy to Deal with Worry
Apr 26, 202328:04
Mindset Shifts & Quantum Leaps: Achieving Sustainable Success with Holistic Business Coach Tiffany Napper

Mindset Shifts & Quantum Leaps: Achieving Sustainable Success with Holistic Business Coach Tiffany Napper

Apr 12, 202301:00:45
Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With
Apr 05, 202325:46
Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage

Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

64: I'm doing a solo episode today and chatting about an Upper Limit I've recently hit. The Upper Limit Problem was coined by psychologist Gay Hendricks, and it's the idea that subconscious self-sabotage happens when we get a taste of something great (like a promotion, financial success, being in a great relationship, a big launch, or any other measure of success). In this episode, I'm chatting about:

- How hitting 300,000 monthly pageviews on my site has triggered my Upper Limit and the negative thoughts I've been having from it

- The specific steps I'm taking to push the boundaries of this particular Upper Limit

- Journaling prompts that are helping me work through this

- How I'm reprogramming my mind to attract more success and what I want more of

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

The Big Leap

Episode #22: The Big Leap Summary—How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life

Episode #33: Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen

Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here

Mar 29, 202323:02
The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros

The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros

Mar 22, 202301:02:23
10 Email Hacks + Mental Shifts About Your Inbox That Will Change Your Life & Productivity

10 Email Hacks + Mental Shifts About Your Inbox That Will Change Your Life & Productivity

62: I'm doing a solo episode today and sharing 10 tips, hacks, and mental shifts I've made when it comes to how I manage email and my relationship with my inbox. I have FINALLY gotten to a good place with how I manage my inbox and the amount of time I spend on emails, and these hacks have helped me tremendously. They're strategies and shifts I've tried over the years that have all led me to being able to release the weight of emails and its pings and dings, while still effectively using it for my business (because let's be honest, I'm never going to be like Christopher Nolan who reportedly doesn't use email. Like, at all.). In this episode, I get into: 

- Two mindset shifts I've made when it comes to inbox management and email response time that completely changed how I manage my time 

- The email tool that I'm absolutely obsessed with that empowers me to screen people in or out of my inbox with one click, forever

- My favorite hacks that save me time like filters, specific settings, separate inboxes, and shortcuts

- Why you need to turn your email notifications off on your phone, now

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

Try Flodesk for 30 days free and get 50% off your first year

What The Fab Presets: Try one for free!

Hey

Mar 08, 202335:44
Turning Lemons into Lemonade: Erika Altes' Journey from Business/Friendship Breakup to Blogging Success

Turning Lemons into Lemonade: Erika Altes' Journey from Business/Friendship Breakup to Blogging Success

61: We're chatting with Erika Altes from @whiskeyandlace about her brand's origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it's not something that's openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares: 

- Whiskey and Lace's brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it

- How she turned the brand from something that wasn't profitable into Whiskey and Lace 2.0, and a thriving business

- How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)

- How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire

- What sets her apart from other influencers in the space

Snap a screenshot of the podcast and tag me @wtfab and Erika @whiskeyandlace sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode:

Connect with Erika: @whiskeyandlace / whiskeyandlaceblog.com

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

Nuuly: Get $10 off your first Nuuly rental here

Mar 04, 202301:14:15
Behind The Scenes of My $20k SEO Course Launch

Behind The Scenes of My $20k SEO Course Launch

60: Today I'm peeling back the curtain and taking you behind the scenes on something I spent a half a year working towards in 2022—the launch of my signature program, Six-Figure SEO! We get all into the details of preselling my course to beta students, how the live launch went, and what's next! We're chatting about:

- The concept of preselling a course before it's even created, and why this is such a strategic move

- How I marketed the webinar 

- Dealing with imposter syndrome while getting outside of my comfort zone and doing something completely different for my business (plus my biggest fear about the live webinar and how I circumvented it)

- Lessons learned from my first live launch

- All the moving pieces and platforms I use to make my evergreen funnel run

- What's next for scaling the course

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode: 

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

Ellen Yin's podcast interview

Ellen Yin's Paid to Create Challenge

Try Kajabi with a 14-day free trial

Successful Ads Club

Try Flodesk for 30 days free and get 50% off your first year

Feb 22, 202349:45
Top 10 Tools I Use to Run My Business as a Content Creator

Top 10 Tools I Use to Run My Business as a Content Creator

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

59: In today's episode, I'm breaking down my top 10 favorite tools and software I use to make What The Fab run! You know I'm all about efficiency so I'm also digging into automation and time-saving hacks that these tools help me with. Here's a list of tools and links, but be sure to listen to the episode for the scoop on how I use them to work smarter, not harder!

1. Hey

2. Slack

3. Asana

4. Zapier

5. Dropbox

6. Google Workspace

7. Canva

8. Adobe Lightroom / Photoshop (Try one of my What The Fab Lightroom Presets for free!)

9. Flodesk - Get a one-month free trial + 50% off your first year here

10. Quickbooks Self-Employed

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Feb 15, 202348:42
A Look Into My Website Redesign + How I Surpassed 200K Monthly Pageviews

A Look Into My Website Redesign + How I Surpassed 200K Monthly Pageviews

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

58: In today's episode, I'm sharing an inside scoop into the how, technical aspects, and why of my recent website redesign. Plus, celebrating a big milestone: surpassing 200,000 monthly pageviews on my site! We're chatting about: 

- Why I decided to move my website over to a framework called Trellis, created by Mediavine

- Results from the redesign, including passing Google's Core Web Vitals, pagespeed, and the million dollar question: did it increase my RPMs on Mediavine, making me more money like I'd hoped? 

- How you can use SEO to drive hundreds of thousands of targeted people to your website every single month

Links mentioned in today's episode:

Try one of my What The Fab Lightroom Presets for free!

Check out Chloe Digital

Feb 01, 202341:31
Set Your 2023 up for Massive Success: Join the Foundations Email Challenge

Set Your 2023 up for Massive Success: Join the Foundations Email Challenge

57: You're invited to my Foundations Email Challenge! To help you kick 2023 off right and make this your most successful year yet, I’m sending out seven emails over the course of a week, each one focused on a different theme with helpful tips and actionable steps. I know it’s going to be really impactful, and I’d love to have you join!

In this episode, we're covering a preview of the seven different challenges that will be dropped in your inbox, with a deep dive into my Visioning + Goal Setting Workbook that you'll receive on day one. It's an incredibly powerful tool that I’ve used over the last five years to set myself up to do things like leave Google, run my blog full-time, buy a house, and more!

The email challenge officially kicks off on January 29th (because if you’re anything like me, you might have had a slower start to the year than coming out guns blazing on Jan 1st), but you can join any time and you’ll start at the beginning. Even if you’re just coming across this challenge after our official start date, you can still join and you’ll automatically start the series from day 1!

Set your 2023 up for success and sign up for the email challenge here, or head to whatthefab.com/success.

Jan 25, 202337:09
2022 Income Report: Why I’m Ok With Making $113K Less in Brand Campaigns This Year & How I’m Building/Growing Entirely New Revenue Streams

2022 Income Report: Why I’m Ok With Making $113K Less in Brand Campaigns This Year & How I’m Building/Growing Entirely New Revenue Streams

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#56: I'm back with my annual income report, this time sharing all the numbers of my business' finances from 2022. This past year, many influencers saw a sharp decline in sponsored brand campaigns. And while my business did bring in less revenue than in 2021, I'm ok with it! 2022 was a year of building for me, and even though my brand campaign revenue decreased by $113k (!!) I was able to grow other revenue streams and build one entirely new one in 2022 to help restore some balance to my business' finances.

Curious how a content creator can make multiple six figures? Listen in, as I get into: 

- An in-depth breakdown of my business' profit, different revenue streams, and expenses

- Reflections and lessons learned from last year

- Revenue goals for 2023, which streams I'm planning on scaling, and how

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Jan 18, 202339:31
Let's Get Intentional - Join Me & My Biz Besties to Kick Your 2023 Off Right!

Let's Get Intentional - Join Me & My Biz Besties to Kick Your 2023 Off Right!

#55: Happy New Year! The What The Fab Podcast is back and we're kicking off Jan with an invite to a very special virtual event I'm hosting with my business besties—Let's Get Intentional: Money, Mindset, & Marketing. This virtual workshop is going to be jam-packed with sessions that will help you set the foundations to make 2023 your most successful year yet. And even if you're catching this episode after the live event, you can still grab the replay and watch it on your own time! 

In this episode, you'll hear from all my amazing friends (who have all helped me uplevel different parts of my life and biz) and get some insights into each of the sessions they'll be leading.

After this interactive workshop, you'll leave with: 

- A personal 2023 Mantra that your unconscious mind will LOVE to soak in daily

- A Visioning Workbook with your goals clearly identified + a plan to accomplish them!

- Clarity on your offerings, pricing & value

- An understanding of your business' revenue numbers for continuous growth

- A social media plan uniquely crafted for you

We're keeping the price point super affordable at $23 (for 2023!) and you can sign up here!

Quick Links: 

Let's Get Intentional: Money, Mindset, & Marketing (The live workshop has already passed but you can still watch the replay and do this workshop on your own time!)

Jan 04, 202340:42
How to Succeed on Your Own Personal Growth Journey: Three Essential Components and Where to Find True Magic

How to Succeed on Your Own Personal Growth Journey: Three Essential Components and Where to Find True Magic

Oct 19, 202243:03
Why You Should Try Deleting Instagram From Your Phone for a Few Days—It Just Might Change Your Life

Why You Should Try Deleting Instagram From Your Phone for a Few Days—It Just Might Change Your Life

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#53: In this episode, I share the importance of deleting your Instagram app every once in a while, ultimately to gain more clarity in your personal and professional life! Trust me, the results will be enlightening. I’ve done this a couple of times now for a few days at a time and it felt so freeing. I found that I was way more productive—I didn’t have the app’s notifications distracting me and pulling me away from my work, and I wasn't wasting time comparing myself to others online. This is your sign to try deleting IG from your phone, even if it's just for a day or two as an experiment. Here are some of the things that I get into: 

- Balancing what brings me joy and what brings me revenue for my business—and why Instagram is just not it.

- How I wasn’t comparing myself and my business to others—I was just blogging away, creating quality content for my site (that I know is going to rank on Google and bring my revenue because of my SEO strategies), and was focused on myself and my biz, which felt so much healthier.

- An audio clip from Six-Figure SEO student Sarah where she talks about how she was so depressed by her reach on Instagram that it was actually affecting her mental health and making it hard for her to enjoy an epic Mediterranean cruise travel partnership she was on—and how she decided to focus less on IG and more on her website for her mental health.

- How Instagram users who engage in digital status seeking (looking for popularity online) and social comparison have been linked to increases in depressive symptoms, social anxiety, and body image concerns, as well as decreases in self-esteem.

With this all being said, listen to the episode, give it a try, and let me know how it goes. I promise it’ll be refreshing af!

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Links mentioned in today's episode:

Join my FREE SEO Webinar

http://whatthefab.com/nuuly

Sep 21, 202231:14
How to Prepare for a Recession: 10 Things Content Creators + Online Biz Owners Can Do Right Now

How to Prepare for a Recession: 10 Things Content Creators + Online Biz Owners Can Do Right Now

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#52: In this episode, I share the top 10 things I'm doing, and that other influencers, content creators, and small biz owners can consider doing to prepare for a recession. This episode is not meant to be fear-based but instead is meant to share ideas on how we can all prepare for what is likely our first recession as Millennial entrepreneurs, so that we can survive and then thrive afterward. If you're a business owner or a content creator who earns their money through affiliate links, sponsorships, etc. and you're worried about how a recession might affect your income, then this is the episode for you! I get into:

- The importance of diversifying your revenue streams and my current strategies for this + projects I'm currently working on with an eye for the longterm

- How I'm optimizing my money and re-evaluating personal budgets and business expenses

- Staying invested and potentially setting aside money to invest in ETF's 

- Remaining grounded and reminding yourself that everything is cyclical, and how we can find opportunity in a season like this

- Making sure your business' financials are working for you (maxing out your Roth IRA, filing taxes as an S-Corp if you're making over ~$80k, etc.)

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Links mentioned in today's episode:

Try one of my What The Fab Lightroom Presets for free!

Episode 51: Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process

Episode 49: 10 Things I’ve Learned From 10 Years of Blogging

Aug 31, 202251:08
Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process

Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process

#51: We're chatting all about burnout with Ginger Jones, a speech-language pathologist and the Founder and CEO of Jones Therapy Services, a pediatric therapy clinic with 10 locations in Tennessee, that she sold in January of 2022.

After running her business for 12 years and employing hundreds of people, Ginger has some unique observations and perspectives on burnout. She shares some key learnings and realizations (like the fact that her employees who were the most "burned out" were not the ones who were the most productive), what works for her, and tangible tips for dealing with burnout. In this episode, we get into: 

- Guilt and shame around admitting burnout, especially if you're in a highly coveted position or run your own business

- How burnout is actually a mismanagement of your resources

- Concrete things you can do to help manage burnout

- Thinking about self-care through a different lens like discipline and organization (not just massages and face masks)

- How to create your own "user manual" to make business and life decisions easier, plus identifying what you're tolerating in your life and what you want to change 

- The ups and downs of selling her business, and trusting the process

Snap a screenshot of the podcast and tag me @wtfab and Ginger @gingerjones sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Connect with Ginger: 

gingerjones.com

@gingerjones

Quick links: 

$10 off Nuuly

$90 off your first four Sunbasket deliveries

Aug 17, 202201:06:29
Q2 2022 Income Report: How I Kept My Revenue Stable While Launching a New Product and Making Less From Brand Campaigns, Plus Thoughts on How Content Creators Will Be Impacted by a Recession

Q2 2022 Income Report: How I Kept My Revenue Stable While Launching a New Product and Making Less From Brand Campaigns, Plus Thoughts on How Content Creators Will Be Impacted by a Recession

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#50: I'm continuing with my quarterly income reports and sharing all my business' financial numbers for Q2, 2022! These income report episodes are done in an effort to increase financial transparency in the creator industry, and to spark $$$ conversations among women. Because, as Gloria Steinem said in a quote that I absolutely LOVE, "One of the ways that women are kept poor is to tell them that money and power are unfeminine." Let's break that conditioning and grow our wealth. In this episode, we get into: 

- Total revenue my business brought in during the months of April - June, plus analysis and breakdown of my different revenue streams

- Expenses and profitability, because context and transparency are key!

- How I was able to keep my revenue stable (even though I made less than HALF in brand campaigns as I did in Q2 2021)

- My thoughts on how a potential recession could impact content creators

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

whatthefab.com/webinar

Q1 2022 Income Report Episode

2021 Income Report Episode

50% off Flodesk for life

Aug 03, 202234:33
10 Things I’ve Learned From 10 Years of Blogging

10 Things I’ve Learned From 10 Years of Blogging

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#49: In this episode, I’m sharing my top 10 lessons learned after a decade of blogging. I can’t believe it’s already been 10 years since I started What The Fab. Things have changed so much since then, both within the influencer industry ("influencer" wasn't even a term when I first started blogging!) and with my own personal brand, business, and revenue streams. I’m extremely grateful for all the lessons I’ve learned and grown from, which is why I want to share them all with you. I get into:

- Why you should invest in yourself

- How to value your time (and an actual equation you can use to help you make decisions around outsourcing)

- The importance of surrounding yourself with empowering women

- Why you should be diversifying your revenue streams 

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Jul 13, 202250:50
Spilling all the Juicy Secrets When it Comes to Digital Behaviors and Content Strategies with Jamila Ali from Chloe Digital

Spilling all the Juicy Secrets When it Comes to Digital Behaviors and Content Strategies with Jamila Ali from Chloe Digital

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#48: Join me for a conversation with Jamila Ali, Creator Growth Manager at Chloe Digital (and my consultant!). Chloe Digital provides digital strategy and consulting for content creators, and I’ve been a member for the past few years. Jamila and the whole CD crew are such experts when it comes to creating effective content, understanding digital behaviors, and growing/scaling your online business. We get into:

- The 3 biggest mistakes influencers are making with their businesses and strategy

- How a smaller creator can be making as much money as someone with half a million followers

- How to prioritize your time and what you should be focusing on

- Advice on how to share content while also talking about important issues

- Instagram predictions and how we can be strategic to algorithm-proof our business

Snap a screenshot of the podcast and tag me @wtfab, @jemmabouttown, and @chloedigital sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Jamila Ali Links:

@jemmabouttown (Jamila Ali)

@chloedigital

Sign up for Grow Mode with chloedigital.com here!

Jul 06, 202201:23:16
AAPI History Month Conversation with Asian-American Creators and Quotient
May 26, 202251:59
How We Can Uplift and Empower Other Women to Unlock Their Fullest Potential, with Author Jane Finette
May 12, 202201:03:55
Cliffnotes: Stillness Is the Key - How to Make Stillness a Part of Your Practice & Use This Secret Weapon to Find Clarity & Happiness
Apr 28, 202201:07:11
Let’s Talk About Burn Out and Getting Out of A Funk

Let’s Talk About Burn Out and Getting Out of A Funk

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#44: In this episode, we’re talking about burnout. I was shocked when 100% of people who responded to my Story poll said they were also feeling burnt out. It seems like we’re all kind of feeling this way and while I'm not an expert, I'm chatting about my reflections and what helped me break up the monotony and get out of a funk I was recently in. I get into:

- How I'm injecting more play/joy into my life

- The importance of breaking up your routine and get out of doing the same thing every day

- Thinking about what to delegate to give you time back

- Doing a digital detox and starting new hobbies to bring you joy

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Apr 21, 202237:42
Sharing All My Media Kit Secrets to Land That Dream Partnership and Increase Your Credibility

Sharing All My Media Kit Secrets to Land That Dream Partnership and Increase Your Credibility

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#43: This episode is a little more niche to all my bloggers and content creators out there, and I'm answering a question I've seen popping up in my DMs quite a bit lately: wtf are we supposed to include in our media kits?? I'm sharing all my best practices that have landed me sponsored campaigns—as large as $40k. I get into:

- An in-depth overview of exactly what's in my media kit

- The two things most influencers don't include in their media kits that will help you stand out

- Why I recommend you DON'T include your rates in your media kit (hint: it's Negotiation 101)

- How I switched things up from the traditional PDF to a more dynamic page on my website

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Apr 13, 202235:07
Q1 2022 Income Report: Breakdown of My Revenue, Comparing Last Year's Profits, & How I'm Diversifying

Q1 2022 Income Report: Breakdown of My Revenue, Comparing Last Year's Profits, & How I'm Diversifying

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#42: I’m back with another income report, focusing on Q1 of this year. In this episode, I share how much my business brought in during the months of January - March, as well as new business expenses and lessons learned. I get into:

- A full breakdown of my total Q1 revenue, expenses, and net profit

- How I'm diversifying my income and the revenue stream that I was excited to see tripled compared to last year

- Why I think this Q1 was a bit slower than typical first quarters

- Why you might expect a lower revenue and profit number when you’re growing new revenue streams in your business, and how it's not reasonable to expect constant year-over-year growth

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Apr 06, 202244:04
How Ellen Yin Went From “Cubicle to CEO” & Took Her Business to 7 Figures, Paving the Way for More Financial Transparency for Women

How Ellen Yin Went From “Cubicle to CEO” & Took Her Business to 7 Figures, Paving the Way for More Financial Transparency for Women

#41: Join me for a conversation with Ellen Yin, founder of Cubicle to CEO. Ellen has an incredible company and runs her business like a well-oiled machine, all at the ripe young age of 27. I've learned so much from her and she's inspired me to make tangible changes within my business that have helped me *secure the bag*. If you’re looking to take your business to the next level and make more money, you’re going to love this convo! We get into:

- What makes Ellen’s approach to social media marketing different

- The importance of financial transparency, especially among women of color in business

- How selling to a smaller audience can actually be an advantage for entrepreneurs 

- Why a business might choose a season of lower profit to actually grow

- Moving targets/definitions of "success," imposter syndrome, and how it can weigh on you even more as your business grows

- How Ellen's Paid to Create Challenge helped me pre-sell my SEO course

Snap a screenshot of the podcast and tag me @wtfab and @missellenyin sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Cubicle to Ceo Links:

Cubicle to CEO

@missellenyin

Sign up for the next Paid to Create Challenge here!

Mar 30, 202201:03:59
My 7 Best Tips for Hiring: Efficiency Tips, Finding the Right Talent, Weeding People out (Before You Even Spend Time Looking at Their Resume), and More

My 7 Best Tips for Hiring: Efficiency Tips, Finding the Right Talent, Weeding People out (Before You Even Spend Time Looking at Their Resume), and More

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#40: Join me in this episode where I share all my lessons learned and best tips on hiring. These tips can be applied whether you’re running a small business, or you're a content creator, or you're working at a large company looking to hire for your team. I get into:

- Successful tips and tricks to make your job post stand out and attract the right people

- Red flags during the process to look out for to avoid wasting time on an unqualified candidate

- How to weed out people who aren't the right fit, before you even look at their resume

- Trusting your gut and learning from mistakes

- Why you should hire slow and fire fast

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Mar 23, 202251:46
How Annette & Sarah From "Thanks for Visiting" Kill It in the Short-term Rental Space & As Entrepreneurs

How Annette & Sarah From "Thanks for Visiting" Kill It in the Short-term Rental Space & As Entrepreneurs

#39: Join me for a conversation with Annette and Sarah, founders of Thanks for Visiting. Whether you’ve been thinking about starting a short-term rental business or are just in the mood to get inspired by a couple of bad-ass female founders, you're going to love this conversation! Sarah and Annette are such a savvy duo and in our convo we get into:

- The most common mistakes people make when jumping into the short-term rental business

- The #1 most important financial number for people to know when they start a short-term rental 

- Creating a brand and having standards

- How Annette and Sarah's business has evolved over the years

- Biggest mistakes and lessons learned

- Aesthetic and budget-friendly ideas to update your home

Snap a screenshot of the podcast and tag me @wtfab and @thanksforvisiting_ sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Thanks for Visiting Links: 

Mar 16, 202201:09:51
Q&A With My Husband Omied: How We Keep Things Spicy, Managing Money Together, and Spilling Our Pet Peeves
Mar 09, 202201:21:47
To Have Babies, or Not To Have Babies? That is the Question. A Convo between Three Girlfriends

To Have Babies, or Not To Have Babies? That is the Question. A Convo between Three Girlfriends

#37: Join me for a conversation with two of my blogger besties (Kara from @thewhimsysoul and Kelsey from @blondesandbagels), as we chat candidly about our three different current headspaces when it comes to having babies. From TTC (trying to conceive) to team #nobabies, we get into several different perspectives. Be a fly on the wall for this convo where we get into: 

- Societal pressures and our biggest pet peeves when it comes to this topic.

- Our biggest fears when it comes to starting a family.

- Asking for help, mom-shaming, and the fact that things will never be "equal" when it comes to male/female childcare responsibilities.

- Kelsey's sex drive going into overdrive after coming off birth control (you're going to LOL).

Our chat is raw and unfiltered, and I think if you're in any of these three camps (trying to conceive, undecided, or a clear hard pass on babies), you're going to relate to a lot of the topics here!

Kara's website

Kelsey's website

Mar 03, 202201:02:53
12 Tips for Beating Imposter Syndrome: My Tried and True Practices

12 Tips for Beating Imposter Syndrome: My Tried and True Practices

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#36: In this episode, I'm chatting about a topic I've been receiving a lot of questions on: imposter syndrome. Does it come up for me? (yes) And how do I deal with it? Trust me, it's something we've all faced and will continue to deal with because it's part of being human. But it can be a huge roadblock when we're trying to stretch ourselves and grow out of our comfort zones. I’m giving you the tools to tackle it head-on. I get into:

- Why imposter syndrome happens 

- The realization that unlocked everything for me

- My best tips and tricks that help me to overcome imposter syndrome

- A couple of practices that are admittedly weird but WORK to beat imposter syndrome

- How you can implement these practices yourself

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Feb 23, 202244:55
Listen in on My Psychic Reading

Listen in on My Psychic Reading

#35: I did a psychic reading for a brand campaign and received a lot of questions about how it went and what we chatted about, so I'm sharing the whole conversation today on the podcast! Whether you "believe" in psychics or not (I'm not sure if I do), if you're anything like me, you can't help but be curious. Join me in my psychic reading as we talk about career goals and future opportunities, family planning, and trusting my intuition.

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews, as we're putting new episodes out weekly! Lastly, please rate and review to support this podcast!

Feb 17, 202233:43
2021 Income Report: Spilling the Tea on My Total Revenue, Expenses, and Lessons Learned

2021 Income Report: Spilling the Tea on My Total Revenue, Expenses, and Lessons Learned

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#34: Curious about how much money a blogger can make? It's all here. In this episode, I'm spilling the tea on my 2021 income report and sharing hard numbers on What The Fab's revenue, expenses, and some lessons learned. I get into:

- Why I'm so passionate about encouraging women to be transparent about money

- How much revenue my business brought in in 2021 and the details about my various income streams

- Sharing my business expenses and net profit

- Hiring lessons from last year as I grew my team

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Feb 09, 202252:04
Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen

Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#33: In this episode, I’m joined by my friend Renee Bowen where we chat about how she started her photography business and became an NLP certified life coach. We dive deep into what Neuro-Linguistic Programming is and its relationship with hypnosis to help reframe our mindset. We get into:

- Understanding what NLP is and the science behind it

- Limiting beliefs and how to deal with imposter syndrome

- The benefits of hypnosis (and debunking hypnosis myths), plus the benefits of Binaural Beats

- Moon cycles and energy work

Snap a screenshot of the podcast and tag me @wtfab and @reneebowen sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Jan 28, 202253:19
How to Organize and Declutter Your Space for Mental Clarity With Christina Giaquinto
Jan 21, 202258:16
How to Get Yourself out of a Cortisol Spike by Practicing Gratitude
Jan 13, 202220:43
2022 Goal Setting + Visioning: How You Can Identify What Truly Matters, Set Goals, and Actually Meet Them
Jan 03, 202231:53
Travel Day From Hell: How We Almost Got Stuck in the Czech Republic
Dec 15, 202141:11
Trauma Therapy, Healing from an Eating Disorder, and Fat Fetishization with Casey from Streets Beats Eats
Nov 18, 202101:05:34
Being a Travel Blogger in the Age of COVID: Sharing Challenges, Wins, and Being an Expat in Lebanon With Malikah Kelly
Nov 04, 202139:02
Everything You Ever Wanted to Know about CBD, with Equilibria's CEO, Coco Meers & Dosage Specialist, Maia Reed
Sep 16, 202159:56
How to Kill it at New York Fashion Week as a Blogger, with Greta Hollar
Sep 09, 202141:27
I Had an Online Stalker: How Lauryn Hock and I Were Stalked for Years by the Same Man
Sep 06, 202154:38
How I Was Able to Work Full Time at Google and Run my Blog as My Side Hustle: Tips & Tricks + Mindset Shifts

How I Was Able to Work Full Time at Google and Run my Blog as My Side Hustle: Tips & Tricks + Mindset Shifts

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).


#23: In this episode, I'm doing a deep dive into one of my most frequently asked questions when I used to work at Google—How did I manage to build my brand and blog as a side hustle, while also working a corporate 9-5 job? It took a lot of long nights, mindset shifts, and prioritizing my time. In this episode, we're talking about all things:

- How to start your side hustle and take it to the next level

- Mindset shifts you need to make in order to successfully launch and build a side hustle

- Time management and prioritization

- Optimizing your physical and mental wellness so you can fire on all cylinders

- Getting help to free up some time to focus on your side hustle

Show notes: whatthefab.com/sidehustle

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Jul 02, 202133:27
Cliffnotes: The Big Leap - How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life
Jun 16, 202146:12
How to See Giving and Receiving Feedback as a Gift
May 27, 202146:19