WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own microgym. However, opening a business and staying in business are two completely different things.
Not a big fan of the term consultant, mentor, business coach, etc.
I resonate better with "problem solver".
And while I do this for a living, there are several other ways you can help solve your business problems without hiring a coach.
Regardless of how you choose to get help, take a listen and let me tell you about my problem solvers and how they've helped me create the businesses I have now.
I don't like the term marketing or advertising. I prefer Story Telling. I believe with the social media platforms we have access to today, it is a true representation with how we turn prospects into customers and customers into raving fans.
If you haven't ready StoryBrand by Donald Miller, I highly recommend it. This podcast was inspired by his book. Hope you find it helpful.
"It's the magician, not the wand."
This is a phrase I've used all throughout my coaching career and it rings true especially for business owners. It's not your equipment, location, marketing tactic, fancy this or that....it's you. You are the difference maker, you are rainmaker. Start betting on yourself vs. the auxiliary items that you may be associating with success.
Knowing the mindset of your prospect when you are engaging with them for the first time is a must. If you can't get understand thought process of someone looking to buy from you, then I highly doubt you'll be able to solve their problem and sell them your services.
Not really. I obviously don’t want you to stop doing the things you love. However, I do want you to realize that your job as a business owner is to replace yourself. Even within the roles that you absolutely love, it may be critical for you to find a replacement.
Alex Hormozi, owner of Gym Launch - a company known for their 6 week challenges & client acquisition services. Highly discussed and debated with affiliate owners as everyone is digging for leads in a world of FB marketing ,Click Funnels and landing pages.
I drop in to as many gyms as I can when I travel. Not cause I really care about improving my fitness, but because I like seeing how we are all doing our thing. Here are some of the things I’ve seen in my visits that I hope none of you guys are guilty of...and if so, no worries - good news is you have the power to change it.
So an Instagram video that Blue Ridge CF posted got some serious blowback within the past 12 hours and thought I’d comment on it. Here’s the link if you’re unaware http://wlos.com/news/local/gym-owner-apologizes-after-controversial-instagram-video
How are you communicating with your prospects before meeting them face-to-face? Most of us are using some combination (hopefully) Of email, text message and video message, phone call, Facebook, etc. Here’s the rundown as to how I recommend you conduct these touchpoints with your prospect before ever meeting them in person.
Developing your coaches is quite broad topic but I try to break down my favorite practices in creating a team of coaches that truly represent your brand and that you’re proud to leave your clients in their hands.
“If it’s not broke, don’t fix it..” Is a saying I use quite often, but I don’t necessarily agree with it. There are aspects of your business right now that are currently working, they are allowing you to survive… But they are not allowing you to thrive. They may not necessarily be broken, but that doesn’t mean they cannot be improved.
Do you have a “less expensive” program that you use to draw in membership? While these LBO offers can drive high traffic, make sure you don’t act disappointed when they don’t convert to your higher priced membership.
Instead of venturing through the CrossFit Affiliate Owners Facebook groups, asking the same exact question that’s been asked a hundred times, answered the same way by the same 30 individuals - why don’t you try something new? Like this - get out of your fucking gym and see what else the microgym world has to offer. You’d be surprised what you can learn from others.
When I hear the following from the gym owner, “there’s no way anyone will pay that in my market”. “These people can’t afford that high of a price point”. I collectively lose my shit and rightfully so. Give this a listen and tell me if you truly think it’s the prospect that doesn’t value your service or is it you?
There’s a lot of basic math that gets missed by gym owners when opening their business. They base their membership and service prices and what the rest of the market is doing and sometimes their past experiences as a client. When really the math is much easier than that. I’m gonna walk you through how to take the square footage of your building and reverse engineer your pricing structure.
A great conversation with CrossFit Merle Hay, as we discuss
⁃how to handle those times of the year where you KNOW you’ve got large expenses due (affiliate fees, taxes, insurance, etc)
⁃utilizing Quickbooks Online as a huge bookkeeping hack for small biz owners
⁃creating a higher barrier to entry by requiring Personal Training before entry to group class
With Black Friday steadily upon us, gym owners are going to be tempted to make equipment purchases that are relatively awesome deals. And for those of you in a profitable situation - go for it. For those of you not in a great profit scenario...then I advise against the attractive expense that is increased equipment inventory. The other item to take into consideration when purchasing equipment is operational capacity which I hit on here as well.
In part two of the series we’re gonna talk about how to set up your consultation for the ultimate success in selling the prospect of personal training. The key here is making sure that you make the prospect aware of the final that requires personal training before group class. This is an easy explanation when the common association with CrossFit in the market is injury.
Selling PT @ Point of Sale (POS). When evaluating a gyms financial health, one of the metrics I look at is what is their POS cash vs POS EFT ( electronic funds transfer). This tells me if the gym is only selling a monthly membership or if they are also selling PT on the front end. This 4 part series will cover 1. WHY YOU NEED TO SELL PT AT POS. 2. HOW TO CONDUCT A CONSULTATION 3. HOW TO CREATE A GREAT FIRST WORKOUT (THAT SELLS THE PT FOR YOU!). 4. HOW TO CLOSE AND HANDLE OBJECTIONS
Running gimmicky 6 week challenges is the latest marketing effort that we see domination the microgym space. While none of this is new to other businesses, it definitely has been showing the light to many gym owners who may not have the business acumen in comparison to their coaching skills. So here are my thoughts on these different companies and what I think we can all learn from them.