Skip to main content
WTF Gym Talk

WTF Gym Talk

By Stuart Brauer

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.

If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
PodBean Logo
RadioPublic Logo
Spotify Logo
TuneIn Logo
Currently playing episode

Build Something Bigger Than You

WTF Gym TalkSep 24, 2018

00:00
10:59
The 50/30/20 Rule For Creating Compensation Plans

The 50/30/20 Rule For Creating Compensation Plans

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts.

Mar 27, 202407:10
Is Your Gym Ready To Franchise? A Convo w/ Rick Del Sontro

Is Your Gym Ready To Franchise? A Convo w/ Rick Del Sontro

Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model.


The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic.


Rick and I sit down and discuss everything franchise related, his background, what Z-Growth looks for in a franchise and how a corporately owned gym can start thinking about preparing themselves for franchising.

—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.




Mar 22, 202401:04:36
Garage Gym Into Commercial Space? Are You REALLY Sure?!?

Garage Gym Into Commercial Space? Are You REALLY Sure?!?

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.



Mar 20, 202426:20
Fixed vs. Dynamic Aspects of Your Financial Model

Fixed vs. Dynamic Aspects of Your Financial Model

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.



Mar 18, 202422:11
Understanding Debt Service Coverage Ratio

Understanding Debt Service Coverage Ratio

If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio. In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠



Mar 15, 202415:18
My DISC Assessment Unveiled w/ Adam Ludlow

My DISC Assessment Unveiled w/ Adam Ludlow

Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results.


The DISC Assessment allows you to understand why people behave, communicate and react in the way they do.


Adam had me go through the DISC, and he analyzes my results in real time with me on this episode.


Reach out to Adam to schedule your DISC here.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

—------------------------------------------------------------------------------------------------------------- 



Mar 13, 202401:07:42
Compounding Brand Awareness

Compounding Brand Awareness

Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing).


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Mar 11, 202413:06
The Way It Is vs. The Way You Want It To Be

The Way It Is vs. The Way You Want It To Be

You can lead a horse to water, but you can't make that fuckface drink it.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Mar 06, 202412:02
Selling Your Gym + Going Into Commercial Real Estate w/ Andrew Frezza

Selling Your Gym + Going Into Commercial Real Estate w/ Andrew Frezza

Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…


Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.


MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠



Mar 04, 202457:07
A Discussion w/ Sen. Manager of CrossFit Affiliate Operations, Jenn Green

A Discussion w/ Sen. Manager of CrossFit Affiliate Operations, Jenn Green

Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while.


IG: @green_jenn

---------------------------------------------------------------------

The only two group fitness franchises I would invest in…


Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.


MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠



Feb 28, 202401:02:32
Core24 Is Making Open Gym Cool Again w/ Kory Keefer

Core24 Is Making Open Gym Cool Again w/ Kory Keefer

Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created the concept that is likely the "coolest" gym you've ever been to.



Feb 26, 202401:32:26
Knowns vs. Unknowns | A Framework For Decision Making

Knowns vs. Unknowns | A Framework For Decision Making

How do you evaluate choices when making a decision? I've got some thoughts on the topic.

—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
⁠www.microgymuniversity.com⁠
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠
Feb 23, 202414:09
Change Your Prospective Customers' (and Your) Perception

Change Your Prospective Customers' (and Your) Perception

If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen.


—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Feb 21, 202419:32
Document Your Employee Infractions

Document Your Employee Infractions

If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere.

—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Feb 19, 202415:23
Your Good Idea Is Likely Not A Good Idea

Your Good Idea Is Likely Not A Good Idea

Want to know if your "good idea" is truly a good idea? Listen up.




The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------



Feb 16, 202419:20
Lessons In Business From Lululemon Founder, Chip Wilson

Lessons In Business From Lululemon Founder, Chip Wilson

Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business:


You can't be for everybody or every body.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------



Feb 14, 202414:40
Growing The Industrious Franchise w/ Stephen Hitt
Feb 12, 202451:48
Private Equity Invests In Carbon Performance

Private Equity Invests In Carbon Performance

Brent Laffey has had quite a run of success in the fitness industry within the supplement game. However, he still had an itch to scratch by creating an open gym model that rivaled the larger health clubs - but with a more modern, lifting/bodybuilding edge to it.


Enter Carbon Performance, in Nashville, TN. A 30,000 SF facility that was piloted in a smaller space that originally housed a CrossFit gym.


Shortly after piloting his gym, Brent partnered with private equity firm Maxim Partners to push their growth forward as they embark on several other locations in the Nashville market.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Feb 09, 202454:20
Insurance Companies Like AGuard Know The Fitness Industry w/ Vaughn Vernon

Insurance Companies Like AGuard Know The Fitness Industry w/ Vaughn Vernon

Vaughn Vernon is the founder of AGuard, the only insurance company I used as a gym owner and the only one I refer my clients to. And while we talked shop on insurance, Vaughn and I had a broader industry conversation.


AGuard sees what happens to the industry at large - gym closures, sales, building purchases, gym mergers, etc because all of these events require an update in insurance. The wealth of knowledge this guy has is incredible.


If you'd like to learn more about what AGuard can do for your business, click here and I'll put you in contact with Vaughn personally.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Feb 07, 202450:43
You Need A Priority, Not Priorities.

You Need A Priority, Not Priorities.

This framework has enabled me to double down on whatever aspect of my business I've applied it to. Hopefully, it does the same for you.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Feb 05, 202417:06
The Godfather of Branding: Patrick Hanlon

The Godfather of Branding: Patrick Hanlon

I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand.


To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career.


Make sure to visit primalbranding.co and grab a copy of Primal Branding.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Feb 02, 202401:09:56
From CrossFit Coach to Member Management Software w/ Mateo Lopez

From CrossFit Coach to Member Management Software w/ Mateo Lopez

Mateo Lopez is the co-host of Gym World World Wide and co-founder of Kilo (alongside John Franklin in both of those ventures). In this conversation we discussed his untraditional path from being a Philosophy major at Columbia University to working as a CrossFit coach and now the emergence of his current project - Kilo.


https://usekilo.com/


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Jan 31, 202453:58
Group of Gym Owners Trying To Buy CrossFit Inc. ???

Group of Gym Owners Trying To Buy CrossFit Inc. ???

I had an interesting conversation with Frank Foehrenbach, the owner of First City CrossFit in Monterey, CA.


He is also the organizer for the ⁠CF Affiliate Collective ⁠, an effort to bring together other CrossFit owners and attempt to purchase the company back from the private equity firm that acquired the brand back in 2020.


His mission caught my attention and I asked him to come on the podcast to learn more about the movement they are hoping to spark.


While Frank and I certainly disagree on many things and I think the odds are slightly stacked against them (read: no fucking way), this is one that I'd be just fine finding out I was wrong.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Jan 29, 202401:19:56
Fuck Your Passion

Fuck Your Passion

Passion gets you started. Passion makes work feel like not work. But passion is fleeting. Don't confuse passion for the magic elixir that's going to catapult your success.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Jan 26, 202416:43
When Trainers Who Rent Space, Lose That Space w/ Justin McClintock

When Trainers Who Rent Space, Lose That Space w/ Justin McClintock

Justin McClintock has been on the podcast before sharing how he went from being a group class coach, to creating an arragenment with the gym owner to sell private coaching, his way, and simply paying a kickback fee - ultimatley eclipsing the revenue that any other trainer in the building was making.


Now he's back to share the second part of that story when the gym he rented space from shutdown suddenly and Justin had to pivot quickly to keep his business afloat.


https://www.feelstrong.me/


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Jan 24, 202443:31
How To Know Exactly Who Your Customer Is

How To Know Exactly Who Your Customer Is

The Gym Real Estate Company can take a CSV file of your current customers, over any period, and create a full report as to who your customer is → demographically and their consumer buying behavior.


This is a must not only for anyone who is looking to open up a new location but any gym owner who wants to more effectively market to their audience.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------



Jan 22, 202424:03
Landlords Are Looking At Your Numbers

Landlords Are Looking At Your Numbers

You better have your financials in order if you're looking to lease a new space.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Jan 22, 202411:15
Firing Staff Made Easy

Firing Staff Made Easy

Firing staff is a necessary part of being an owner, but here's how to make it easier on both parties.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—-------------------------------------------------------------------------------------------------------------


Jan 19, 202418:05
Be A Dreamer Who Knows How To Math

Be A Dreamer Who Knows How To Math

It's OK to be a dreamer I encourage it. Just make sure you understand that at a certain point, you need to be able to apply math to your dream for it to become a business.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Jan 17, 202414:49
A Business Lesson From Stanley (Yes, the giant cups you see everywhere)

A Business Lesson From Stanley (Yes, the giant cups you see everywhere)

Be more like Stanley when it comes to analyzing the business decision to create a new product/service or target a new audience segment.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Jan 15, 202410:12
Have You Earned The Right To Take It Easy Yet?

Have You Earned The Right To Take It Easy Yet?

Just because you've been in business for what seems like a long time, doesn't mean you've earned the right to relax or take it easy. In fact, many owners have been doing this since day one - which is why they stuck in the position they are today.

Jan 12, 202412:54
The Worst Microgym Job Posting Ever?

The Worst Microgym Job Posting Ever?

If you want to hire quality talent for your microgym, don't create job postings like this.


Full video breakdown can be found here:

Jan 10, 202401:06:43
Stop Talking AT Your Employees

Stop Talking AT Your Employees

If you want to grow a team with a higher business iQ, make sure to avoid this major pitfall.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠


Jan 08, 202414:36
RGA → Revenue Generating Activities

RGA → Revenue Generating Activities

Start your day by prioritizing RGA.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠


Jan 05, 202416:31
The Worst Behavior You Tolerate = Your Culture

The Worst Behavior You Tolerate = Your Culture

Don't sit on the sidelines and let shitty behavior destroy the culture of your business.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠


Jan 03, 202419:12
2023 MADabolic Franchise Conference Keynote

2023 MADabolic Franchise Conference Keynote

This is my keynote from the 2023 MADabolic Franchise Conference. I was asked to utilize Patrick Hanlon's "Primal Code" and speak to the franchisees as to how to harness their primal code to stay unapologetically, consistent with the brand.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Jan 01, 202422:25
Jammin' With Joe | Brand, Biz and Audience

Jammin' With Joe | Brand, Biz and Audience

After a long hiatus, I finally got Joe Tebaldi back on the podcast to talk shop - specifically his unique way of breaking down the relationship between your brand, your business, and the various audience types you need to be successful. Enjoy.
Dec 31, 202301:15:58
Plan For 2024 So Your Not Always Reacting

Plan For 2024 So Your Not Always Reacting

If you fail to plan, then you should likely plan to fail.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠


Dec 29, 202327:06
Want To Replicate Your Business? Some Food For Thought

Want To Replicate Your Business? Some Food For Thought

If you're looking to grow your brand by replicating the business model in some B2B format (license or franchise), this episode is for you.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 27, 202324:03
2022 MADabolic Franchise Conference Keynote

2022 MADabolic Franchise Conference Keynote

This is the keynote I gave at the 2022 MADabolic Franchise Conference that focused on marketing, organic social media, getting your trainers involved in posting to increase brand awareness, and guerilla marketing.


The full video version can be found here.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 22, 202335:43
Shoot The Shit | Mark Fisher Fitness

Shoot The Shit | Mark Fisher Fitness

Mark Fisher started Mark Fisher Fitness in 2011 while he was residing in NYC pursuing his career in theater. A self-educated fitness nerd, he combined his parallel studies in psychology, adult learning, and behavior change and started helping his theater ecosystem of colleagues with their fitness and nutrition. Long story short, Mark built a brand in NYC that is likely one of the most eclectic, inclusive, and unique microgyms I've seen. Also, generating $4MM in annual revenue isn't shabby either. Ladies and Gentlemen, Mark Fisher.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 18, 202302:35:26
Creating Unlimited Video Content Every Month w/ Justin Tan
Dec 15, 202301:00:23
Jason Khalipa Going All In On TRAIN HARD

Jason Khalipa Going All In On TRAIN HARD

Jason Khalipa hops on the podcast to discuss his new business venture, TRAIN HARD - an online fitness programming service for men who want to "PROTECT AND PROVIDE FOR MYSELF, MY FAMILY, AND MY COMMUNITY – ALL WHILE NEVER GETTING TO ZERO IN THESE AREAS."


Check it out at www.th.fit


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 13, 202358:22
Selling Your Gym + Monetizing Your Personal Brand w/ Forrest Jung

Selling Your Gym + Monetizing Your Personal Brand w/ Forrest Jung

Forrest Jung has been on the podcast twice before and it's been awesome to see him evolve his personal brand that was "accidentally" spun up during COVID. This time he's on the podcast sharing how he sold his gym, and continues to monetize his online content and his future real estate plans.


Check out my man @iknowforrest on all social media platforms.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 11, 202301:12:08
How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

This article was published in Bloomberg Businessweek on Thursday, December 7th, 2023, and written by Natalie Wong. I'm simply reading it to you and providing my perspective.


Read the full article here.



—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 08, 202301:14:02
Your Feelings Are Valid, But Don't Expect Anyone To Do Anything About It w/ Jason Fernandez

Your Feelings Are Valid, But Don't Expect Anyone To Do Anything About It w/ Jason Fernandez

In what I promise will be the last podcast regarding the CrossFit affiliate license fee increase, I asked two of my colleagues who are extremely close to the issue at hand to come to share their perspectives - Best Hour Of Their Day's Jason Fernandez and Jason Ackerman.


But, Ackerman had to try out for the original villain in the new Wild Wild West movie, so he couldn't make it. Thank God Fern can hold a conversation.


https://www.besthouroftheirday.com/


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 



Dec 07, 202301:09:40
Is This The Ideal Building To Buy For Your Gym?

Is This The Ideal Building To Buy For Your Gym?

An extension of the WTF Weekly newsletter that we published a week ago. If you haven't read that, I recommend you start here:

https://wtfgymtalk.substack.com/



—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 06, 202320:16
More Perspective On CrossFit's Effort To Increase Value + Cost w/ Andrew Charlesworth

More Perspective On CrossFit's Effort To Increase Value + Cost w/ Andrew Charlesworth

Andrew Charlesworth, the Midwest CrossFit Affiliate Rep and owner of CrossFit Tuebor is back on the show to provide some additional insight as to how CrossFit is planning on adding more value to justify their recent license fee increase.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 05, 202301:08:27
The Branding Questions To Ask Yourself If You Don't Truly Know Your Brand

The Branding Questions To Ask Yourself If You Don't Truly Know Your Brand

Another awesome episode of Branding w/ Boris, the founder of Metcon Creative - the only brand design firm for the fitness industry that I recommend to gym owners.


He has just launched his self-guided Clear Brand Workshop so that gym owners can walk themselves through the process of truly understanding their brand in a way they easily communicate on their website, social media or even in everyday conversation.


Learn more about it here.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan, and empower them to execute the strategy.

Stop wishing your business problems are going to go away magically.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

—------------------------------------------------------------------------------------------------------------- 


Dec 04, 202301:04:44
CrossFit Increases License Fee - It's About Time!

CrossFit Increases License Fee - It's About Time!

This is the audio from a live podcast I recorded last night with a few special guests.


—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠


Dec 01, 202301:09:10