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yaylive, the loyalty podcast for DTC brands

yaylive, the loyalty podcast for DTC brands

By yayloh

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.
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Beyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make Websites

yaylive, the loyalty podcast for DTC brandsOct 10, 2023

00:00
40:51
Beyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make Websites
Oct 10, 202340:51
The superpower of subculture brands to take the world by storm, with Moon-Suck from Panagora
Jun 21, 202338:27
How to hit €1M revenue in your first year with a team of two, with Kousha and Ben, founders of Ninepine
Jun 15, 202338:58
From Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at Woolman
May 30, 202337:01
Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat
May 16, 202322:19
Cracking the sustainability paradox: when producing less means growing more with Johan Munck, CEO of Polarn O. Pyret
May 03, 202323:33
Human touch or chatbot automation, an e-commerce dilemma, with Henrik Fabrin, CEO of Certainly
Apr 18, 202328:16
How to champion commerce everywhere, with Susanne Holmsäter, Nordics Country Lead at Shopify
Mar 21, 202320:15
How to leverage user-generated content to build a community and drive sales, with Victor Emilson, CEO of ROIROI
Mar 07, 202322:53
All you need to know to nail your global expansion, with Martin Jensen, CEO of Centra
Feb 21, 202336:30
How to Harness the Superpower of a Strong Brand, with Jonas Skommevik CEO of Grandpa
Feb 08, 202329:16
New season, new theme: Let’s talk sustainable growth

New season, new theme: Let’s talk sustainable growth

It's been a year since we last recorded season 1, and the environment in ecommerce and the world, in general, has changed significantly. 

In 2022 the economy faced many challenges that affected e-commerce in particular. The main issue is inflation, which increases prices for goods and services, making people rethink spending on non-essential products. The current economic environment has presented many challenges for ecommerce businesses, making it more important than ever to have a robust strategy for acquiring new customers and a solid plan for customer retention.

Throughout the season, we will explore various acquisition channels, including social media, B2B, and email marketing, and discuss sustainable growth strategies such as retaining existing customers, diversifying revenue streams, and building strong brand loyalty. We've got an incredible lineup of e-commerce specialists, industry leaders like Shopify and Centra and successful brand founders and CEOs from all over the world.


Welcome to season 2 of yaylive, the loyalty podcast for DTC brands!

Feb 06, 202302:45
How to win the race in ecommerce: profitability vs. exponential growth, with Cian Wright from Juni
Sep 21, 202243:22
It’s all about delivering a WOW customer service, with Emilie and Joakim from wowservice
Jul 19, 202218:28
A discussion about caps, inclusivity and brand responsibility, with Asim from Stiksen
May 24, 202237:31
Drive loyalty by investing in post-purchase experience, with Paloma Truong from Miinto
Apr 28, 202226:29
How to foster customer loyalty with email marketing, with Céline Dibert from Klaviyo
Apr 12, 202228:23
The power of co-creation to launch and grow a brand, with John-Ruben Holtback from UNNA
Mar 29, 202235:59
How to increase loyalty with great Customer Support, with Louis from Gorgias
Mar 14, 202216:39
How to leverage Social Media to increase retention, with Jemina Pomoell from Astrid Wild
Mar 02, 202227:07
Why & how the right payment solution is a backbone for growth, with Benjamin Lang from Mollie

Why & how the right payment solution is a backbone for growth, with Benjamin Lang from Mollie

This episode welcomes Benjamin, Country Manager France, at Mollie, a checkout solution that helps companies scale through effortless payment methods. With Benjamin, we will talk about how the industry is evolving, new trends and we’ll also use his expertise in payments to help you understand how to set up a good foundation for scalability and also very concretely what to focus on when choosing a payment solution provider.


00:00 -1:42 — Introduction of the podcast and the episode’s guest, Benjamin

1:43 - 2:39 — eCommerce is shifting from customer acquisition to customer loyalty. How and why do you think that is

2:40 - 4:20 — Upcoming game-changing trends in the eCommerce landscape in the next few years to enhance the customer experience.

4:21 - 6:56 —  Strong focus points to launch and build a brand

7:57 - 10:14 — Examples of brands that are doing an excellent job with customer retention: Ysé Paris and Sezane

10:15 - 13:04 — Introduction to the payment ecosystem and categorisation of the platforms/tools on the market, national and international players.

13:05 - 15:20 — Europe is a borderless and diverse country, where each country has a primary national payment method but is also quite used to using more international options. How to tackle this aspect as a brand.

15:21 -15:45 — Consider your expansion when choosing your Payment Service Provider (PSP).

15:46 - 18:00 — Services and added value that PSP bring to brands (on top of payment)

18:01 - 20:10 — New trends in the payment landscape like Klarna, communication payments (WhatsApp payment), wallet payments and how they enhance your customer support team.

21:05 - 23:33 — Comparing the different payment solutions on the market and assessing both features and price.

23:35 — Episode conclusion


Check out yayloh, return management software: www.yayloh.com

Check out Mollie: www.mollie.com/uk

Follow yayloh on social media:

Listen to the podcast on YouTube

Feb 08, 202225:09
How to Build a Successful Brand, with Sebastian Öhrn from Myrqvist

How to Build a Successful Brand, with Sebastian Öhrn from Myrqvist

This episode welcomes Sebastian Öhrn, founder of Myrqvist, a handcrafted shoe brand ready to disrupt the traditional business model by selling direct to consumer. We're going to look back at the start of Myrqvist, what has been key to the brand success and more particularly what have been the main drivers to Myrqvist customer's loyalty and how to apply them to your brand.

Jan 25, 202225:08
Welcome to yaylive

Welcome to yaylive

Are you an eCommerce merchant? Do you dream of launching your own brand one day? Or are you just really into ecommerce and want to be all ears about the latest ecommerce trends? Well, you’re in the right place! Hello everyone, we're really excited to welcome you to yaylive, the loyalty podcast for DTC brands.

Jan 20, 202203:45