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The YogaBiz Podcast

The YogaBiz Podcast

By Meg Sangimino

Where do I begin building my yoga business? How do market myself? What do I offer to my students?

Join Meg Sangimino as she dives into building a sustainable, profitable online yoga business! Featuring bite-sized, actionable lessons in community growth, social media engagement, booking private clients, and selling yoga programs.

Let's connect: www.megsangimino.com
Facebook Group: www.facebook.com/groups/YogaBusinessStrategy
Instagram: www.instagram.com/@meg_sangimino
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Currently playing episode

#117: Mindset Episode: How to Work Through Feelings of “I Don’t Want To Bother Anyone by Marketing”

The YogaBiz PodcastAug 06, 2022

00:00
13:06
How To Be A Size-Inclusive Yoga Teacher with Christy Calahan
Jun 22, 202337:05
#186: Being a Prenatal Yoga Teacher & Supporting Pregnant Bodies with Deb Flashenberg
May 31, 202333:46
#185: 5 Things to Tackle During Slow Season (Aka Summer)
May 27, 202310:33
#184: How to Plan & Lead Your Own Local Yoga Classes
May 23, 202315:09
#183: Diet Culture, Studio Dynamics, & Non-Competes with Grace Izzo
May 17, 202338:30
#182: How to Stand Out as a Yoga Teacher with Sheri and Lori

#182: How to Stand Out as a Yoga Teacher with Sheri and Lori

Sheri Fisher received her M.A. in Transpersonal (Spiritual) Psychology from Atlantic University and her B.S. in Business from Colorado State University. She completed her 200-hour yoga teacher training in 2010 and has been practicing, teaching and studying yoga since. Sheri is registered with Yoga Alliance as an E-RYT® 200, RYT® 500 and a YACEP (Yoga Alliance Continuing Education Provider). Sheri’s book, Standing Room Only: How to Be THAT Yoga Teacher, helps new yoga teachers bridge the gap between their 200-hour YTT and teaching exceptional classes. Fisher is an experienced presenter of many yoga and life coaching workshops and specializes in teaching The Five Pillars of Powerful Teaching to yoga teachers and fitness instructors.

Lori Holden, M.A., has been practicing yoga since 2007 and is a connoisseur of truly inspiring yoga teachers.

Lori heeds its principles in parenting her two young adults (one with special needs), a lifelong journey that requires balance, flexibility, strength, and stability. Lori is also the author of the highly-acclaimed book, The Open-Hearted Way to Open Adoption, on required reading lists at adoption agencies around the country. Her new book Adoption Unfiltered, which grew out of a video series, will be published later this year.

As the writer behind the award-winning LavenderLuz.com and the podcast behind Adoption: The Long View, Lori has been a brand ambassador for prAna and other organizations. Lori has written for a wide variety of publications like Parenting magazine, Kaiser Permanente, and the Huffington Post. She’s a sought-after speaker, workshop presenter, and radio/podcast contributor. She and her husband live in Denver with their bichon-poodle. Everyone in Lori's life is delighted that Lori is devoted to her yoga practice.


Meg's website: www.megsangimino.com

May 03, 202359:03
#181: Making Yoga Accessible for Every Body with Jivana Heyman

#181: Making Yoga Accessible for Every Body with Jivana Heyman

CONTENT WARNING: Diet culture, mental health, death

In this interview, I brought on Jivana Heyman, C-IAYT, E-RYT500 to talk about his incredible work in the yoga industry. In this episode, we discuss the origins of The Accessible Yoga Association and Accessible Yoga School and unpack ways that yoga teachers can create change in an industry that has strayed so far away from the roots of yoga. Jivana's bio & links:

Jivana Heyman, C-IAYT, E-RYT500, is the founder and director of the Accessible Yoga Association, an international non-profit organization dedicated to increasing access to the yoga teachings. He’s the author of Accessible Yoga: Poses and Practices for Every Body and Yoga Revolution: Building a Practice of Courage & Compassion (Shambhala Publications).

Jivana has specialized in teaching yoga to people with disabilities with an emphasis on community building and social engagement. Out of this work, the nonprofit Accessible Yoga Association was created to support education, training, and advocacy with the mission of shifting the public perception of yoga. Accessible Yoga offers Conferences, Community Forums, a Podcast, and a popular Ambassador program.

Jivana coined the phrase, “Accessible Yoga,” over ten years ago, and it has now become the standard appellation for a large cross-section of the immense yoga world. He brought the Accessible Yoga community together for the first time in 2015 for the Accessible Yoga Conference, which has gone on to become a focal point for this movement.

Jivana is also the creator of the Accessible Yoga Training and the co-founder of the online Accessible Yoga School with Amber Karnes, which is a platform for continued education for yoga teachers in the field of equity and accessibility. They also created the Accessible Yoga Podcast in 2020.

Over the past 25 years, Jivana has led countless yoga teacher training programs around the world, and dedicates his time to supporting yoga teachers who are working to serve communities that are under-represented in traditional yoga spaces.

Apr 10, 202349:59
#180: The Ups and Downs of Teaching Yoga with Josh Cooper
Mar 29, 202344:59
#179: The Importance of Language & Communication in Yoga with Dr. Sandi

#179: The Importance of Language & Communication in Yoga with Dr. Sandi

Meg's website: www.megsangimino.com


Dr. Sandi's info: Website

Dr. Sandi is a professor, counselor, yoga & meditation teacher, and owner of Oceanic Yoga & Wellness. I find that living an ocean-inspired life is what allows me to continue to cultivate wellness in my own life and I strive to bring that to others. There is truly nothing like the sanctuary that the beach holds. Specializing in Yin & Restorative yoga, she strives to focus on the more therapeutic forms of yoga that many people truly need. One of her career highlights is getting to participate in yoga teaching vacations #TeachOnTheBeach, marrying her love for teaching yoga and traveling to tropical destinations. 

Mar 25, 202349:14
Instagram Reels Challenge Day 5
Mar 17, 202306:13
Instagram Reels Challenge Day 4
Mar 16, 202305:49
Instagram Reels Challenge Day 3

Instagram Reels Challenge Day 3

It's Day 3 of our 5 Reels in 5 Days challenge!
Today's prompt: "6 things you may not know about me" with a visual of you in your home or in your yoga practice. This will help build some friendship and trust with your audience (and attract some people who may have similar qualities to you)
Here's an example from my personal IG.
Not sure where to start? I have short video tutorial on how to create a reel from scratch. Watch it here.
I just revamped my 5-part Instagram Reels mini-coursefor yoga teachers to help you step up your reels game to start skyrocketing your reach on Instagram.
Mar 15, 202306:10
Instagram Reels Challenge Day 2
Mar 14, 202305:25
Instagram Reels Challenge Day 1
Mar 13, 202307:45
#173: How Adopting a Dog is A Lot Like Teaching Yoga with Dylan Neal
Mar 08, 202340:33
#172: Social Media Marketing: Demystifying Instagram, FB, and More
Mar 04, 202312:23
#171: Marketing 101: Clarity on Social Media, Email, and How to Leverage Both
Mar 01, 202312:12
#170: How to Find Clarity When You Get In Your Head About Teaching
Feb 25, 202317:53
#169: Running an Online Business & Being a New Mom with Amanda Kingsmith Part 2

#169: Running an Online Business & Being a New Mom with Amanda Kingsmith Part 2

Amanda Kingsmith is a 500-hour RYT, a yoga business coach, the host and founder of Mastering the Business of Yoga (M.B.Om), and a world traveler. She blends her background in business with her love of yoga and is passionate about helping yoga teachers create careers that they are passionate about and that are sustainable. Amanda is also the co-host of The World Wanderers, a podcast on travel and travel as a lifestyle. When she’s not practicing or teaching yoga, you can find Amanda traveling the world with her husband and daughter, hiking mountains, or curling up with a cup of tea and a good book. You can learn more about Amanda at www.mbomyoga.com. Meg's links: Check out my free resources on content planning, expense tracking, and more here. Browse my recommended platforms here. Content Planning & Strategy Training (with a bonus planning template) Tip the host here.
Feb 23, 202324:25
#168: Running an Online Business & Being a New Mom with Amanda Kingsmith Part 1

#168: Running an Online Business & Being a New Mom with Amanda Kingsmith Part 1

Amanda Kingsmith is a 500-hour RYT, a yoga business coach, the host and founder of Mastering the Business of Yoga (M.B.Om), and a world traveler. She blends her background in business with her love of yoga and is passionate about helping yoga teachers create careers that they are passionate about and that are sustainable. Amanda is also the co-host of The World Wanderers, a podcast on travel and travel as a lifestyle. When she’s not practicing or teaching yoga, you can find Amanda traveling the world with her husband and daughter, hiking mountains, or curling up with a cup of tea and a good book. You can learn more about Amanda at www.mbomyoga.com. Meg's links: Check out my free resources on content planning, expense tracking, and more here. Browse my recommended platforms here. Content Planning & Strategy Training (with a bonus planning template) Tip the host here.
Feb 22, 202322:39
#167: Profitable Workshops Part 2 - How to Market Your Workshop
Feb 18, 202309:53
#166: Profitable Workshops Part 1 - How to Create One
Feb 15, 202313:05
#165: How to Manage Your Time to Build Your Business Faster
Feb 08, 202309:55
#164: Yoga Law Basics with Cory Sterling
Feb 06, 202340:36
#163: 5 Steps For Designing Your First Yoga Retreat
Jan 28, 202313:12
#162: The Magic of Planning & Hosting Your Own Yoga Retreat with Kim Leibowitz

#162: The Magic of Planning & Hosting Your Own Yoga Retreat with Kim Leibowitz

You've been wanting to plan and host your own yoga retreat but where do you start? How do you plan it and make it magical? Today, I'm bringing on Kim Leibowitz, E-RYT-500, C-IAYT, YACEP to talk about the do's and don'ts she's learned from hosting yoga retreats for 11+ years.

To join our Plan & Host Your First Yoga Retreat, register here: https://www.megsangimino.com/yoga-retreat-workshop

Kim Leibowitz, E-RYT-500, C-IAYT, YACEP

Kim is a yoga instructor and yoga therapist offering private consultations and individual and group online coaching through The b.Restored Wellness Toolbox. Kim first came to the mat in 2001 after years of trying many unsuccessful remedies to ease chronic pain and fatigue. Now she is committed to helping others live their healthiest lives through wellness coaching and restorative retreats. Since 2000, Kim has also owned and managed MarketWorks VA, LLC, a marketing and advertising agency.

Find Kim online:

https://www.facebook.com/groups/thewellnesstoolbox1

https://www.b-restored.com

Jan 25, 202331:34
#161: 3 Ways to Make Money as a Brand New Yoga Teacher
Jan 21, 202308:49
#160: 2022 in Review: Moving Away from Social Media
Jan 18, 202312:26
#159: Why We Revamped YBA and How EVOLVE is Even Better
Jan 13, 202320:58
#158: 2022 in Review: Taking Initiative on My Own Projects
Jan 11, 202312:33
#157: 2022 in Review: What Worked and What Worked-ish
Jan 09, 202315:16
#156: Answering Your Biggest Social Media Questions
Jan 03, 202311:11
#155: 3 Important Steps for Planning Out Your 2023 Business Plan
Dec 28, 202210:45
#154: 12 Questions to Get Clear On Your Goals in 2023
Dec 19, 202212:50
#153: Powerful & Purposeful Content with Janice Liou
Dec 17, 202245:04
#152: Recommitting to Your Personal Practice

#152: Recommitting to Your Personal Practice

Helpful Meditations:


Other helpful links:

Snag my free Content Planning & Strategy Training (with a bonus planning template) here.

Let's connect on Instagram @meg_sangimino

Join my Free FB Group here: https://www.facebook.com/groups/yogabusinessstrategy

Try my favorite email service platform for free: www.megsangimino.com/convertkit

Mindful Business Expense Tracking Spreadsheet: free download

Dec 14, 202244:45
#151: Making our Marketing Un-Sleazy with Deanna Seymour
Dec 10, 202244:23
#150: Why I'm Retiring My Most Profitable Program

#150: Why I'm Retiring My Most Profitable Program

Learning when to let go, when to pivot, and putting your energy and alignment before profit always.


Details on EVOLVE: https://www.megsangimino.com/support/evolve

Snag my free Content Planning & Strategy Training (with a bonus planning template) here.

Let's connect on Instagram @meg_sangimino

Join my Free FB Group here > https://www.facebook.com/groups/yogabusinessstrategy

Try my favorite email service platform for free > www.megsangimino.com/convertkit

Mindful Business Expense Tracking Spreadsheet > free download

Dec 07, 202211:44
#149: 3 Business Model Examples for Yoga Teachers

#149: 3 Business Model Examples for Yoga Teachers

Snag my free Content Planning & Strategy Training (with a bonus planning template) here. Let's connect on Instagram @meg_sangimino Join my Free FB Group here >> https://www.facebook.com/groups/yogabusinessstrategy Try my favorite email service platform for free > www.megsangimino.com/convertkit Mindful Business Expense Tracking Spreadsheet > free download
Dec 03, 202211:07
#148: Pros and Cons of Selling Pre-Recorded Yoga

#148: Pros and Cons of Selling Pre-Recorded Yoga

Snag my free Content Planning & Strategy Training (with a bonus planning template) here. Let's connect on Instagram @meg_sangimino Join my Free FB Group here >> https://www.facebook.com/groups/yogabusinessstrategy Try my favorite email service platform for free > www.megsangimino.com/convertkit Mindful Business Expense Tracking Spreadsheet > free download
Dec 03, 202209:33
#147: 3 Yoga Series Ideas to Launch This New Year
Nov 22, 202207:48
#146: 4 Ways the Yoga Industry Has Changed (and How to Adjust)
Nov 19, 202213:50
#145: How to Prepare Your Business for the Holiday Season
Nov 16, 202209:22
#144: Growing an Email List of Students From Scratch
Nov 07, 202210:07
#143: Lesson's Learned from the Recent Instagram Outage
Nov 01, 202211:33
#142: Staying Consistent When You Lack Motivation
Oct 26, 202212:27
#141: How to Ensure Your Yoga Offer Delivers the Most Value
Oct 22, 202209:03
The Power of Collaboration with Sheri Fisher, John Cottrell, and Allison Rissel

The Power of Collaboration with Sheri Fisher, John Cottrell, and Allison Rissel

Download my Content Planning & Strategy Training here: https://learn.megsangimino.com/courses/content-planning-strategy


Sheri Fisher: Website: RootToRiseYogis.com

Social Media Handles: @RootToRiseYogis (FB, IG, Twitter)

Get 25% off her book here using the promo code URSPECIAL2US


John Cottrell: Website: www.mbodyyogaslc.com

Social Media Handles: Facebook: @johncottrell | Instagram: @mbodyclothing |

Twitter: @mbodyclothing


Allison Rissel: Website: www.yogateacherconf.com

Social Media Handles: Instagram: @yogateacherconf | Instagram: @allisonrissel

Oct 19, 202242:35
#139: Reduce, Reuse, Recycle: Content Edition
Oct 15, 202207:51
#138: How to Build an Online Community of Students From Scratch
Oct 12, 202210:10