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Young & Cerebral

Young & Cerebral

By Young & Cerebral

Young & Cerebral is a clan of curious and imaginative storytellers based in the Lagos metropolis with a focus on Media, Business Strategy and Growth. Young and Cerebral Podcast is a library of our Radio program. If you missed the On-Air radio version, don’t worry, a recap of the program via podcast below. To listen, click the play button on the respective media to listen.
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Real Estate: A Low Hanging Fruit Ft. Oloruntoba Olubukola Motunrayo

Young & Cerebral

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BREAST CANCER AWARENESS
BREAST CANCER AWARENESS
October is a significant month to create awareness about breast cancer which is becoming increasingly rampant in our country. There are methods of detecting early breast cancer and lifestyles that can be adopted to reduce the risk of having breast cancer. Breast Cancer Awareness Month was created in 1985 to promote screening and prevention of the disease, which affects one in eight women in the United States every year and 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs — conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers — aimed at supporting people diagnosed with breast cancer, educating people about breast cancer risk factors stressing the importance of regular screening, fundraising for breast cancer research. In our little contribution, through our radio programme, Young & Cerebral joined in creating more awareness about breast cancer Our Host on Signals Adewunmi Oshodi – Tapa had a conversation on breast cancer with Dr. Laguda Olorunfemi Idris on Lagos Talks 91.3 FM Some of the shocking revelations made by Dr. Laguda were that men could also have breast cancer though rare but is more dangerous than in women; women as young as 21 are now being diagnosed with cancer; living healthy is not a guarantee against bread cancer. He gave medical advice that can reduce the risk of cancer to the barest minimum while also analyzing some myths about breast cancer Listen to the full episode here…
01:00:00
November 04, 2022
EMPOWERING PEOPLE WITH DISABILITIES
EMPOWERING PEOPLE WITH DISABILITIES
Disabilities do not limit individuals' gifts or talents, it only requires special effort to enable them to achieve their dreams. People with disabilities are often victims of stigmatization and segregation, which limits their potential to participate in social activities, proactive steps have been taken to create awareness and foster love among people living with disabilities in society. On this episode of Signals, our host Adewunmi Oshodi – Tapa engaged our guest, Treasures Uchegbu in a conversation about Empowering People with disabilities (PWDs). Treasure got into PWD empowerment when she encountered a young deaf HIV patent and she couldn’t communicate with the patient. She has since created several platforms of inclusiveness and accessibility for PWD. She is currently championing the adoption of sign languages in every gathering. Treasures maintained that the society needs to see beyond medical and charity whenever they encounter a PWD but Create inclusiveness. They are not to be pitied but the be carried along. Our churches and our mosques are even culpable, that is why Treasures cautioned religious organizations against the thought of miracles whenever they see a PWD but create an atmosphere where they can enjoy the same benefits as others. She said it is important to ask a PWD what s/he wants before rendering assistance. She advised any PWD or their caregivers to reach out for therapy and there are lots of options in Nigeria. She added that PWDs have access to the same life as others and she has been ensuring every policy creates inclusion for PWDS. She explained that there is yet to be a universally accepted sign language but the American sign language is used in Nigeria and can be learned by anyone. Listen to all that she said including comments from callers.
01:00:00
October 27, 2022
NIGERIA AT 62, THE EXPECTATIONS OF NIGERIANS
NIGERIA AT 62, THE EXPECTATIONS OF NIGERIANS
October 1st, 2022 was another day to celebrate Nigeria, it’s the 62nd Independence anniversary. Nigeria is a promising nation with a lot of potential and talent. Electing the right leaders who are compassionate about its citizens may restore the glory Nigeria has always been known for. On this edition of signals with Oshodi on Lagos Talk, we took a journey on how far we have come, where we are, and where we ought to be. Nigerians called in on the programme to share their thoughts about this nation, listen here…
01:00:00
October 26, 2022
Exploring Business Options With Tech Ft. Tumi Adeyemi
Exploring Business Options With Tech Ft. Tumi Adeyemi
Signals Lagos which was hosted by Oshodi Tapa began by asking the Guest Tumi Adeyemi why he never let an opportunity slip by, Tumi’s responded by giving a clear understanding of where he was coming from, indicating that if you come from a place of lack or survival, everything would present itself as an opportunity for you. The host further pressed harder by stating some individuals rarely see opportunity, and when they get this opportunity, they let it slip by. Tumi as a matter of fact asserted that grabbing opportunities is a matter of the mind and preparedness. He goes further to say the opportunity you are mindful of is what becomes your chance. Besides being addressed as a business development strategist, the Guest also described himself as an Entrepreneur, who focuses on strategies that enable him to cut across several sectors in the principles that govern business. He goes further to address himself as a fortunate jack of all trades. Oshodi further enquired about what process means to a strategist. Tumi in simple terms gives an example of what a process is, which means setting a goal and combining all factors of productivity to achieve that goal. He likened this example to jollof rice and how jollof rice is cooked. The host also asked the Guest about Zeno, the technology used in powering the Lagosride, Tumi gave a definite response relating the major traffic on the roads to the number of private cars on the road, and this is a result of the unreliable transport system. In conclusion, Tumi was quizzed on how enabling the Nigerian environment is for business by Oshodi, he claimed that the business environment is not really enabling, however, if efforts are made by each and every individual, we will experience change. His idea behind Zeno technology struck him the first time he visited Lagos and had to pay an exorbitant amount of money for a cab fare, he realized that Lagos would become a hub for his business ideas.
01:00:00
September 05, 2022
Winning Elections vs Gaining The People’s Trust Ft. Gbadebo Rhodes-Vivour
Winning Elections vs Gaining The People’s Trust Ft. Gbadebo Rhodes-Vivour
Gbadebo Rhodes-Vivour, a governorship candidate of Lagos, representing the Labour Party was quizzed by our Host, Oshodi-Tapa. The show kicked off with Gbadebo being interested in knowing why it’s winning elections versus the people’s trust because in an election you need the people’s vote, he further stated that a politician must have the trust of the people already, or have an antecedent that can be used to measure one’s capability. He mentions gaining the people’s trust is about sharing the vision you have for the people and the consistency in the message you are passing. He relates this with the “Obidient” phenomenon which is taking over Nigeria. Mr. Rhodes explained that running for senate in a systematic senatorial district doesn’t prepare you well enough to become a governor, albeit, he insisted that running for senate for Lagos-West which comprises ten local governments is bigger than some states in Nigeria, population-wise. He understood the issues people genuinely deal with in his senatorial district, the absence of some infrastructures, and he was exposed and human interaction to what the people of Lagos need. When asked about the power bloc by the host, he insisted that the election had nothing to do with the power bloc, Mr. Rhodes further ascertains the fact that if they had good dividends of governance, there would be no need to rig elections, and they also take advantage of voter apathy. Mr. Rhodes gave a valid point about the caliber of politicians who are out campaigning are not competent enough, and the competent politicians are not making their voices heard enough, also stating that the leaders are a reflection of the people that take politics seriously. Mr. Rhodes made it clear that the new wave of competent politicians such AS himself are redefining voter dynamics and demography. When asked by Oshodi-Tapa if the people understand and want good governance, Mr. Rhodes gave a response that was very insightful, he said the people want good governance, but they have not been inspired enough to be bothered to get their permanent voters cards, but all of that has changed. He claims the people who have dignity in labour are the custodians of democracy because they do not vote with their stomachs, they vote with their minds and an idea of what the future should be. He enlightens his listeners with the fact that any political office holder who gets into power through vote buying and electoral fraud has no interest in serving the people, rather he will think of himself as an emperor who cannot serve the people.
01:00:00
August 27, 2022
2023 Elections: Fake News & Fact Checking Ft. Lanre Olagunju
2023 Elections: Fake News & Fact Checking Ft. Lanre Olagunju
Our Guest Lanre Olagunju was quizzed by our Host Oshodi-Tapa about the agenda going on by members of different political groups to de-market their opposition candidates, and also about the 2023 general election is a battle between the young vs the old. Lanre likens the situation to a popular musician’s masterpiece, Asa’s fire on the mountain. He says he hopes the fire can be put out and further states that there is no need for a battle, the only requirement is synergy between the old and young. Subsequently, Oshodi-Tapa asked Lanre when Nigerians will be united for a cause as against vested interest. Lanre on the other hand had to admit that was a big question, he stated that from the history of Nigeria, we’ve always seen ourselves as a divided people. He states that politically and ethnically, we are the most divided people. He further went ahead to say when people go to the market, the prices remain the same for all ethnic backgrounds. Without a doubt, Lanre vividly explained his thoughts on fake news. He goes on to tell to enlighten his listeners that many people think fake news just started, he also lists the type of fake news, which are: · Misinformation, · Disinformation, & · Malinformation. In addition to this, he explains that misinformation is a piece of information that has no intention to mislead you. Disinformation is a deliberate decision on falsehood. While Malinformation is saying libelous things against people or organizations. The Host also inquires about the motivation behind people creating false stories, which also leads to what fact-checking is about. Lanre goes ahead to tell the audience that the motivation behind sharing disinformation could be related to political reasons and economic reasons among others. Mr. Lanre highlights his discovery on the popular social media app, Facebook, making his claim that many Facebook accounts have been built around fake news to gather more followership and engagements, the owners of these accounts then sell these accounts during the election period to different political parties which they use to share political content. Sometimes, people create fake news and spread this news to become famous. In conclusion, Oshodi asked the Guest how people can fact-check the promises politicians are going to make in the forthcoming election. Lanre on the other hand stated that Nigerians must hold public office holders accountable, he reiterates that the days whereby being unable to ask the elderly ones to be accountable are gone, and right now information can not be dumped on Nigerians anymore because people are asking questions.
01:00:00
August 22, 2022
Real Estate: A Low Hanging Fruit Ft. Oloruntoba Olubukola Motunrayo
Real Estate: A Low Hanging Fruit Ft. Oloruntoba Olubukola Motunrayo
Signals Guest, Oloruntoba Olubukola Motunrayo started off by saying Real Estate is a low-hanging fruit everyone can pluck, when asked why by the show’s Host, Oshodi-Tapa, she gives the reasons why which are: · You can come into the space as an investor, · You can also come in as a marketer. Oshodi asked Oloruntoba an important question that is on the lips of many Nigerians concerning being able to afford a plot of land. Oloruntoba replied by giving an insightful answer, she said if an individual cannot buy the land out rightly, such a person can do land banking, which is also called buyback, and if an individual has about five hundred thousand or below, an individual can invest in land banking which brings returns, in some months, he or she will be able to purchase a plot of land. If an individual doesn’t have that amount of money, the individual can join the network marketing team to achieve the desired result. She further tells us at least one hundred and twenty plots of land make up an estate. Our network marketing team is in a pool whereby we interact with a large number of people. One also has to be consistent and ready to put in the work. She also states that consistency is better than tenacity. Oshodi asked our Guest about the current rate of inflation and how buyers are going to cope with the ever-increasing rate of properties. Our Guest also highlighted the fact that Real Estate is the surest way to wealth and as an individual, you will need to own a home and always live in a home. These factors will make the land business continue to be important forever. Real Estate investors are futuristic thinkers, and this is why they buy plots of land close to a developing area, and in about ten to fifteen years, that environment would have opened up to development. She advises people that if they cannot afford to buy landed properties in Lagos, they can explore other parts of the country. Oloruntoba gives a historic account of what the Catholic Mission did, stating that they used to build churches in the middle of the bushes and that attracted people to move into that area and settle down. Oshodi-Tapa further asked about the type of documentation required when buying land and Oloruntoba gave a simple reply by saying any document that doesn’t have an excision is not valid. Excision means that The Government has excised a portion of land stating that it is free and not needed by The Government. Furthermore, there are certain individuals who are referred to as “Omo Oni le”, these set of people usually collect money from individuals after purchasing a portion of land, and the question of how to handle them was asked by the Host. The Guest stated that they also have to meet with developers and you as a network marketer also have to settle them so they do not disturb clients. Lastly, Nigerians in the diaspora make up about ninety percent of our customers, she likens this to the African mentality of always having properties back in Nigeria. She also states that people should always make sure they do not turn their assets into liabilities, which deals with high demand in the market and space management.
01:00:00
August 15, 2022
Signals Convo with Itunu & Tobore
Signals Convo with Itunu & Tobore
The hosts Tobore and Itunu were interested in knowing how business owners in Nigeria thrived despite the current challenges they face in the country. The hosts mentioned a number of factors that made the ease of doing business quite uneasy, and sometimes stalls business operations for business owners. The fluctuations with foreign currencies, poor power supply, bad roads, and extortion transporters of goods face in the city and on the highway, to mention a few. Some callers called in to express their opinions about how they’ve been coping, and the challenges they face. A caller by the name of Ranking from Apapa was unhappy about why educated people argue about why the cost of goods in the market, he says this is because of the cost of fuel in the economy, and these items do not go down, he says he expects a different argument from people in the corporate sector who are more educated and exposed. Another caller whose name is Tade from Ajah explains how his laptop had developed a fault, which made him enquire about the price of a new one in 2022 which was about half a million, he states that this same laptop now goes for about a million. Ekene from Lekki who was a first-time caller on any radio show said the problem is the government and its lack of regulation on the prices of goods. He goes on to say the government is less concerned about the welfare of the people, Ekene also expressed his displeasure about how expensive it is to clear his car which is a 2009 sedan from the port after spending a lot to purchase and ship it into the country. Dominic from Ikorodu who is into the bread business also lamented about the high cost of goods. He went on to say that they hardly make a profit because of the way things are. Finally, Ekanem from Lekki complained about the high cost of living citing an example of when he started working in 2015 and earned fifty thousand naira, compared to 2022 when he earns one hundred naira and there was more value for the fifty thousand naira back in 2015 than there is for a hundred thousand naira in 2022. These were some of the experiences of some Nigerians who were either doing business or affected by the policies the government had put in place. This also encompassed the cost of living for citizens and asking the government to intervene.
01:00:00
August 08, 2022
INSECURITY – HOW SAFE ARE WE? FT. OSHODI
INSECURITY – HOW SAFE ARE WE? FT. OSHODI
There have been concerns about the state of Nigeria for a long time, but now it is getting closer to home. During the week some presidential guards were attacked and killed in the Nation’s capital. Killings, kidnappings, loss of property, and fear of the unknown have even compounded the economic hardship. These terrorists are growing bolder to have carried out attacks on presidential guards in the Capital, that is how worst it can get; now what should be the concern of the masses? When does this end? Is the President not also tired? We are a few months to the election and people are still worried, are we sure we are not sitting on a keg of gunpowder? Our hosts Adewunmi Oshodi-Tapa turned the mic to the audience to air their views on the security status of their families, environment, and the country at large The first caller was Ladi from Festac who said the government allowed this insecurity to degenerate, he said what could have been stopped in its early phase has now become massive insecurity. The right thing according to him is not being done because of greed by those in power. He called out on politicians to know that their office is determined by the existence of a people to govern. Another caller Taoreed from Lekki insisted that the president was intentional about not acting, even after his envoy, the Presidential guard was attacked, nobody has been sacked. Eloka from Surulere listed the characteristics of a failed state to be when a part of a nation’s territory is being occupied by foreign threats and when the constitution of a nation is partially or wholly suspended among others. He said these qualities are evident in Nigeria. Oluwaseun from Ogba, having responsible citizens would ensure a safe country. He said the present day’s focus and quest to make money not minding the source has increased security threats around and many values have been lost compared to the previous generation. He urged governments to put structures in place to ensure that people are responsible on their own so that it can spread to society. Remi from Ikorodu said many individuals who are not even so wealthy have security personnel attached to them, not because of robbery but to protect themselves from other security threats like kidnapping. He berated tagging the criminals as bandits in place of the name terrorists. He went on to refer to a memo from ECOWAS warning their staff about some insecure locations in Nigeria, this is to emphasize the height of insecurity in the country. He said Nigeria isn’t prepared for what is coming. Also, Joshua from Ikorodu says the government has gagged the media, and people now find it hard to tell and admit the truth, people will rather protect one man at the expense of the country. Everyone is encouraged to treat people well - guards, community members, and security agencies even if they are annoying, let’s try to be kind to them. Some of these security threats come from among us… Listen to people’s opinions and recommendations here…
01:00:00
August 01, 2022
UNDERSTANDING DIGITAL MARKETING FT. TEMITAYO OYINYEMI
UNDERSTANDING DIGITAL MARKETING FT. TEMITAYO OYINYEMI
Nigerians are known to delve into trendy occurrences. There is a thirst for knowledge in the Nigerian community, which has depicted the en masse participation of Nigerians in tech, forex, NFT, and other opportunities. Tech has been dubbed the new gold, hence the massive inflow of youths into this sector which solidifies its position as one of Africa’s fastest-growing tech industries. Tech is very diverse and it keeps growing. Digital Marketing has become a prominent factor in creating employment and sustainability in the Nation today. Adewunmi Oshodi – Tapa hosted Temitayo Oyinyemi the founder of Prime click marketing and they talked about “Understanding Digital Marketing” on Lagos Talks 91.3FM. Oyinyemi is a firm believer in harnessing the immense potential of the internet in the growth of the African economy. He believes digital marketing will be a key driver in small and medium-scale businesses having worked with different sectors. In layman’s terms, digital marketing is the same as the traditional marketing except that it is done on digital platforms, the same thing you do in traditional marketing is the same on digital except that you can reach a lot more people and a lot more people can reach you. Having practiced for eight years, he said Digital marketing is broad and there are lots of things involved because of the digital involved in it. The core parts are digital advertising, social media content which is what most Nigerians focus on. There is also content marketing as well as email marketing as well. Digital marketing is not going to take over entirely because it depends on your strategy, product and market. At the end of the day, you will discover that the digital marketing audience is majorly Lagos, Abuja…if you want to reach people in the North and the East, especially if it is FMCG (fast-moving consumer goods), you still have to use your radio, TV, you won’t go far relying only on digital. If you are doing Lagos, Abuja, Port Harcourt and some parts of Kaduna, you can still go digital. From experience, anything digital In Nigeria, you’ll discover that 80% of the audience is in Lagos. If your project is not Lagos market-driven, then digital marketing may be limited for you. Oyinyemi derives joy in getting more clients, the fact that we can help them go from point A to point B, they can hire more staff, they can get more revenue and their business can grow to build the economy. He also derives joy in helping people grow.
59:60
July 25, 2022
Growing and Managing Talents Ft Ifeoma Martins
Growing and Managing Talents Ft Ifeoma Martins
Providing options for learning and opportunities for upskilling and reskilling are ways an individual’s talents can be grown. Growing and managing talents require leadership development exercises and performance coaching.  The need to always learn continuously is also a major factor in growing and managing talents. Ifeoma Martins was hosted by Adewunmi Oshodi - Tapa as she discussed "Growing & Managing Talents" on lagostalks91.3  Talent according to her refers to the people you have in your organization, everybody who contributes to an organization They can be classified into blossoming talent, talents that need to be developed, or plug-and-play talents. People who are the most important resources in an organization are referred to as the talents and they determine the success or otherwise of the organization. Management of talent is not really taken as serious as it should in Africa because of the availability of many talents. Talent development comes from a lot of trainings, a lot of mentorships, encouragement, discipline, adjustment to time, their space to bring them to a point where they can deliver, it is critical to manage from the bottom to the top. Proper management of talents cut across board to earn you good returns on investment. It is the responsibility of the CEO to grow and manage talents. CEO is not like a self-imposed title, it is a work-imposed title, The CEO is like an executor who makes sure that the strategy of the business is implemented on a day to day or quarterly basis. Assessing how a business has performed daily or quarterly is dependent on the efficiency of the CEO.  On talent discovery for an individual, Ifeoma said one needs to admit being a talent and then place yourself in a position of bidding for what you want. Talent discovery entails Personal development and it is not about certificates but knowledge gotten and how you are able to put that to work when given the opportunity. Explore opportunities to enhance what you have just learned and keep growing. She said so much more and you can access all that she talked about here… #youngcerebral #signalslagos #learning #opportunities #upskill #reskill #talents #growth #talentmanagement #coaching #Development
01:00:00
July 18, 2022
HOW OFTEN DO YOU THINK ABOUT MONEY? FT Tobore & Itunu
HOW OFTEN DO YOU THINK ABOUT MONEY? FT Tobore & Itunu
Money is purchasing power, it could be a store of value, a unit of account or a medium of exchange. Whatever you call it will eventually be an end to human needs. Money is not based on gender, it doesn’t matter if you are a man or woman, everyone thinks about money, but unfortunately, we don’t get to reason or ask why we actually think about money. How often people spend and think about money was Tobore and Itunu’s discussion on Dreamcity Unilag 103.1 FM. Tunde called in from Ikeja just before the conversation started and he said that he thinks about money every day. He said Everything we do is to make money, if we are not making money, we won’t keep doing what we do. Money has been described as a motivating factor that makes people deliver their best to organizations and businesses. People won’t stop at making sure they have enough money. Economic hardship has also triggered the desire for money, so, everyone goes out to ensure they have money for food and other things.  Lack of money could make one moody or even fall into depression, nothing will make sense to them, everyone around will see it so obvious that something is not right with them but some manage it, they play along, and you won’t even know that something is wrong.  You shouldn’t let the lack of money take you to the line of depression, if you’ve made money before, know that there are chances of making money again, you don’t have to be depressed about it.  It is usually a difficult task making ends meet, it won’t be easy, the state of the economy among other things but it can actually be better, when you engage yourself in things, look for solutions and think it through.  It might but that’s the reality in Nigeria right now, there are lots of things not being factored in that make them think about money. People need money for so many things, it is this same money that doesn’t make people look after their health, it’s not until you break down, there are lots of health issues that we don’t care about because of money. Yet, we come across health challenges that were never budgeted for, the thoughts about money still comes. We think about money every day because needs arise on a daily basis. The thoughts of financial implications have discouraged guys from getting married, they don’t want to get committed, some of them already have a certain amount they want to make before thinking about marriage.  Michael who called in from Oshogbo exaggerated that he thinks about money 27 hours in a day. He is married, so, he advised those who are afraid of marriage to live by what is in their pocket, they don’t have to build a house, buy cars, have money or be very comfortable before they marry, but should be able to afford basic things like food, house rent, the fundamental things December is the season when people travel a lot, buy new things, do housewarmings and think about where they started and what they have achieved. There may be some circumstances that prevent you from achieving your goals but you shouldn’t let that stop you, you shouldn’t give up but you have to re-strategize.
59:10
July 14, 2022
Signals Convo with Oshodi
Signals Convo with Oshodi
The rains are back in Lagos with resultant traffic on the roads. The drainage system in some parts of Lagos is poor causing flooding. Fuel scarcity is hitting hard with unending queues at filling stations while fuel prices keep going high. Elections are eight months to go and everything seems not to be working in this oil-producing nation.  There are blame games here and there; Our host, Adewunmi Oshodi on our Radio Programme – Signals Lagos talk 91.3 received audiences’ views on the environment and fuel scarcity. All callers agreed that the citizens were responsible for the present predicaments having voted for the present government in two elections Peter who called while stuck in Ajah traffic was of the opinion that Nigerians would have been doing fine if the subsidy on fuel had been removed by the previous government and the situation will not be this bad. To Peter Okon, the situation of the country has never gotten this bad, he added that those who supported the government into power, openly regret their decisions. Bassey who called in from Lekki blamed the traffic in Lagos on ‘31 states relying on the Lagos port’. He linked the fuel scarcity and hike in fuel prices to the lack of a working refinery in the country. While listing the increasing prices of bills and commodities, he expressed ‘hope in the liberation of this nation and Nigeria will rise again to become that megacity in Africa.’ Maleek said despite the illegal increase in fuel price, some filling stations still won’t sell in full measures, he blamed this cheating on the inefficiency of those who have been saddled with the responsibility of monitoring. He encouraged Nigerians on the ‘need to start holding our councilor, chairman, honorable, senator and governor accountable; they will seat up. When we hold the leg, no part of the body will be able to move.’ Chinedu from Oworo said the government embarking on several projects simultaneously and abandoning the same should be blamed for the heavy traffic. He described as a lie the claim that the Russia -Ukraine war caused the hike in price and scarcity of fuel. Rebel Jay said things will be better when ‘we have visionary and dedicated leaders of masses who are ready to revolutionize the system’. He called on Nigerians to be actively involved in the political process from the grassroots level to the top. Sylvester urged Nigerians to tighten their belts and exercise patience to make the right decisions in the next elections. Hear their views and add yours here… #signals #YoungCerebral #Fuelscarcity #economy #traffic #environment #leadership #election #2023 #radioshow
01:00:00
July 11, 2022
Product, Design & Technology Ft Matthew Mayaki
Product, Design & Technology Ft Matthew Mayaki
Mathew Mayaki, our Guest on Signals Lagos dissected the tech world in the simplest way possible. When asked about product, design, and technology, he stated the easiest way to explain them is problem-solving. He further explains the easiest analogy is similar to building a house, likening the different functions of the architects, builders, and the person who evaluates it. Also, design is typically about understanding users, because nobody wants to solve a problem no one needs. Product engineering means putting all the factors together to solve a problem. Mathew further explains the difference between UI and UX, UI stands for User Interface which is the navigation around the website. On the other hand, UX which means User Experience talks about the flow and sequence of the website or app, and how responsive it may be. Product design is a very long journey and it starts with having a passion for it. A lot of people who fail in this journey do not have a passion for product design, many individuals go into product design simply to make money. Basically, a passion for product design has to be curiosity, asking the right questions about how things are done, this will enable one to forge ahead in the tech space. Likening this process to someone who wants to become a race car driver and hasn’t learned how to drive the manual transmission. The fundamentals required to excel in the tech space are to take the basic rules of programming, algorithms, and data structure. Before this, depending on the program, you have to learn the variables and the functions. As an upcoming tech person, Mathew learned Python before learning java, he confesses to Java being difficult because rules have to be followed religiously, adding that if you can learn java, you can learn any other thing in the tech world. Mayaki advises firms in Nigeria not to think of themselves as local champions because Nigeria is a small country compared to others, your software engineer can be with your organization today and be in Germany tomorrow, also the organizations should train their staff as well as they can. He states that Nigerians are in search of greener pastures outside the country, and if there’s a healthy workspace, competitive salary, and the loyalty of the individual to the organization. Transitioning from a conventional job to the tech space will be easy because there are various departments where the required skillsets are still required, although there may be a need to take some courses. I feel we have to conclude this with advice from Mathew Mayaki who stipulates that going into tech is not the easiest path, but it is a rewarding one if you put in the work. He also advises students who are affected by ASUU to take a course and learn about coding and product design.
01:00:00
July 04, 2022
PERSONAL AND BRAND MARKETING FT. IRENE AGUH
PERSONAL AND BRAND MARKETING FT. IRENE AGUH
People often think marketing has to do with moving out on the streets looking for whom to buy their products. There is more to Marketing than we know of. Irene Aguh, the Global head of Marketing at Fuzu was with Tobore and Itunu on Dreamcity Unilag FM to discuss personal and brand marketing. Irene said she discovered that Marketing is now being recognized as a field on its own, different from the idea she had while in school just like everyone else. Marketing has evolved from people walking down the streets into a job where you find brilliant ways to do things, you don’t have to stand from your chair or your house, you just have to keep thinking about the people you want to reach and those you will use to reach them, then tell them what to do. She said a lot of people run from marketing as a job because they don’t have an understanding of what it entails. For marketing, you shouldn’t just be sent out to the street to make money, you need to be strategic. Marketing should contribute to the money being made by the company but watch out for the trap between sales and marketing. Marketing through support sales, may not guarantee sales, it all depends on what you are trying to do. Ideal Marketing should go through the stages of awareness acquisition, conversion, retention, and referral. Using herself as an example, Irene who is a graduate of the English Language explained that it is possible that one doesn’t get the choice, of course, to study at school or don’t get to work with the certificate obtained from the school, just like her. she once headed the branch brand management of a company and now into marketing, she said the English language was probably the only thing connecting her certificate to her current job. she disagrees that youths in Nigeria are not employable but said many youths don’t have the chance. Companies need to start lowering the expectation of work experience from fresh graduates because some didn’t get the course they wanted but settled for what was offered to them and are probably not interested in the field till they see the opportunity. When employers demand skills, there are specific things they are looking for and not just general ones. Professional courses can help but beyond professional courses, you can volunteer. You also have to grow on your own without necessarily spending money, and focus on what you really need. Not having the required skills does not affect the chances of getting employed. Present yourself in a great way, and keep talking to people, it’s another way to learn. if you can’t get a job experience, you learn from people or learn online. There are certain things that will make an individual outstanding as a personal brand. One is dressing; people don’t understand that it makes a lot of difference. You should also watch the way you talk; you have to build a presence that attracts people. Another thing is to talk consistently about what you do. It is up to every one of us to help each other, go beyond what school has taught us, share knowledge, and exchange ideas. To be relevant in the corporate world today, you have to keep updating your skills because you are there to learn. You have to keep learning to stay relevant. On Private organizations and civil service, she said the time of benefitting from civil service might have passed because the civil service though hires a lot of people, and limits the chances of growth. The private sector, on the other hand, has a lot of growth opportunities and you can also make a lot of money, so, it is left to the individual to make the choice.
57:15
July 01, 2022
Capacity Development FT Ibitayo Ogunbanwo
Capacity Development FT Ibitayo Ogunbanwo
The intricacies of Capacity Building in its simplest term are growing the skills and the abilities you have. Capacity and capability are used interchangeably but are not totally the same. Capacity is basically what is contained in you or what you can contain and capability is your ability to do things. Ibitayo Ogunbanwo, ACIPM, AITD, the head of development at Kennedia Consulting Ltd gave insights on Capacity Building as our guest on SIGNALS on Lagos Talks 91.3 FM. He said capacity development is beyond just training but a continuous endeavor. He identified practicing what has been learned as a key index to measuring capacity development. He advised students who are currently at home due to the Academic Staff Union of Universities (ASUU) strike to see themselves as an entity, put in a little investment, and what is the investment? Time management, self-development. There are lots of things to learn online. Free courses on YouTube, Coursera, Udemy, and the like. There are practically a lot of things to do and learn. He spoke on the need for companies to tweak their policies so as to accommodate Gen Z, who he described as smart, sort-fused, and a must-have in the workplace. Ibitayo Ogunbanwo, ACIPM, AITD, an ardent believer in teamwork said more success will be recorded if all team members are working on the same goal. With good coercion, each team member lets go of their pride and ego and aim at the goal to win. The learning development expert shared with us the five stages of learning which are: 1.    Unconscious Incompetence 2.    Conscious incompetence 3.    Conscious competence 4.    Unconscious competence 5.    Mastery. This and many more were shared on the radio programme (a production of Young & Cerebral) as hosted by Adewunmi Oshodi - Tapa Watch the full video on our YouTube channel https://bit.ly/3zrhVaY
01:00:00
June 27, 2022
1% TAX FOR NYSC CORPERS ON CORPORATE COMPANIES
1% TAX FOR NYSC CORPERS ON CORPORATE COMPANIES
The Director General of the Youth Service, General Muhammadu Fada announced that the NYSC trust fund which has just been passed into law by the national assembly and awaiting Presidential approval will be of benefit to skilled Corps members. If assented, it would mean 1% levy tax for NYSC Corpers imposed on corporate companies in the country. The 9th national assembly has on various occasions moved for the imposition different taxes on corporate companies, some of which were passed while others are still on the floor of the house. Imposing of a new levy tax will be a burden on organizations and it will scare away foreign investors from coming into the country because the companies are paying a lot of taxes and now the national assembly is adding to it. This is heavy on these companies especially when you look at the cost of running an organization, paying staff, cost of production, and running diesel.  One can only wonder if they sought advice from experts in the field before thinking of imposing a tax on corporate companies. They may mean well for corps members but do corporate organizations have to bear the brunt with taxation? A presidential aspirant said there is a need to first create an enabling environment to make sure the people have a means of generating income for themselves then you can tax them.  This is the 6th trust fund tax that the government will be imposing on corporate companies with no major credible support the government given to SMEs, or how SMEs have hugely benefitted from policies that the government has introduced, this would have reflected on the internally generated revenue. There is a gap between the government and the people. The government needs to see what people are going through every day to survive in this country. They make rules without knowing the reality and impact of those rules on the citizens. An expert on the Taiwo Oyedele said if you continue taxing organizations like this then very soon businesses will be out of existence. I said earlier that at the end of the day this will fall back on the end users. The government claimed to have started an enabling environment for corps members with vocational programmes running for Corps members to learn certain skills because the token after their youth service will only be given to skilled Corps members. Will the fund be enough to set up their businesses? How much will be given to corps members after their Youth Service year or how the cumulative 1% tax will the distributed hasn’t been in the discussion yet. This is necessary to align with the transparent agenda of the government. These and many more made up Tobore and Itunu’s discussion on Dreamcity about the intricacies and implications of this NYSC levy.
58:10
June 24, 2022
Creatives Ft Chris Ogunlowo
Creatives Ft Chris Ogunlowo
Our Guest Chris Ogunlowo expressed his views on creatives in the political space claiming these creatives can develop the right message, with the right tone which would suit the medium in which the message will be conveyed to the audience. He describes the free will of any creative to work with any political candidate as reasonable because of the democratic system of government that Nigeria practices. He further explained culture strategy doesn’t consume everything at once, he opines that there has to be a strategy in everything so that it doesn’t become one-sided, also the context may differ, which may require me to lean to a different angle. His view on cultural diplomacy is a way to use culture to bridge gaps between people and cultures generally. His encounter on this path made him understand political discussions or having ambassadors are not totally relevant, he realized we could deepen our culture in a way that allows us to understand people who are different from us, and we can move humanity forward. He defines cultural diplomacy as a way of using culture as a vehicle to bridge gaps and allow understanding of individuals at a general level. When asked about the challenges creatives face, sometimes being careful about sensitive topics, Mr. Ogunlowo had this to say: “the creative space has always been tedious because there are people who create from nothing and there is a level of subjectivity to what is being created or sponsored”. He also says people have to be careful about the content they put out there in order to prevent political, religious, and cultural instability. He further states that Nigeria is in its political season and creatives should take advantage of this period rather than try to pass a message, either commercial or not. He adds that being respectful of the content you put out goes a long way in order not to compromise your work. He is fascinated by the creativity in Nigeria, content creators derive joy from what they do, their messages, dictions, and how people circulate their works all over the internet, from music to storytelling, to food content creators, they portray their messages in a very compelling way. Furthermore, he was asked about why clients find it hard to accept new ideas, Chris stipulated that you have to train yourself well enough and put yourself in the position of the client to understand how subjective they are. His remark is not to try to change the client or correct them, and creatives do not like being subjected and unable to express their crafts.
59:60
June 20, 2022
A Ride with the Blackrider Ft Toyin Adebola
A Ride with the Blackrider Ft Toyin Adebola
Toyin Adebola, also known as the Black Rider popular for his motorbike adventures and his motivational thoughts was a guest on Dream City. He spoke with Tobore and Itunu about growing up, his work and music career, politics and the Nigerian environment. He is engaged in the shipping side of the petroleum industry while doing music riding bikes and adventure as aside. Proud to be an Ijebu man, he has a deep passion for Nigeria and believes it is priceless to me as a Nigerian. Adebola was exposed to responsibilities early in life as he had to look out for three younger siblings while he was barely 10 years old, a reason why he is always looking out for people till today. He took after his mom who had no social life but listening to songs from Luther Vandros, Jackson five and Michael Jackson and occasionally, Kolington Ayinla were his escape from boredom. One of his hit songs ‘something big’ reflecting the Nigerian situation was a message to give hope and encourage us to do what is right, that people should not allow the Nigerian situation to change them, but for everyone to find strength in spite of the challenges and survive. Fascinated about the creativity of Nigerian musicians, he picks inspiration and hope from the amazing sounds, the tunes and the meaningful lyrics. He would love to feature any of Fireboy, Joeboy, Burnaboy, Davido, Tekno, but according to him, he cannot afford them. He however challenged them to use their advantage to share positivity. His idea behind Blackrider is to change the misconception about Nigeria all over the world, he wants to engage more talks about a good Nigeria, a positive Nigeria where things are working. He is on a quest for one good narrative that Nigeria can look up to irrespective of religion or faith. On 2023 election, he said Nigerians have to be strategic in thinking, put emotions, religion and tribalism aside. His definition of the 21st Century leader is that with vision, you must have historical understanding of the story of mankind, the historical understanding of the journey of your people and where you want them to be. The Nigerian Challenge is a combination of bad leaders or the reality gap. He opines that there is not bad leader but there are people who have failed at governing. ‘We need leaders, we don’t have leaders, we have people who govern our affairs but they are not doing that it in a responsible way’, Adebola concluded.
43:29
June 17, 2022
Dreamcity Convo with Tobore & Itunu
Dreamcity Convo with Tobore & Itunu
Security Concerns and measures were the main focus, as the security of the Nation continued to face crises by marauding killers who attacked a Church in Owo, Ondo State. Suspected to be armed militia, worshippers who were in Church on a Sunday Morning soon met their end, weeks after passengers were killed and kidnapped in the Abuja – Kaduna train. Dreamcity hosts, Tobore and Itunu described the incident as unfortunate and urged the security forces to be proactive in carrying out their duty, and hoped there is no deeper plot than the coordinated attacks on citizens of Nigeria. Some safety tips were listed by the hosts, some of which were: i. Always let people know where you are going and where you are. A lot of people have mysteriously gotten missing, and it was difficult or impossible to find them. ii. Limiting night movements, these are times when security measures must be taken seriously, this reduces the chances of being either attacked or ambushed by criminals. iii. People have also been advised to confirm interview addresses before going for interviews, if the interview location is difficult to locate or in an isolated area, go with someone you trust, or do not go at all. iv. The need to change your locks when you move into a new apartment. So that nobody has access to your property. These were some of the security tips discussed by the hosts to ensure that citizens are vigilant and stay safe.
57:35
June 10, 2022
Sugar Tax Conversation Ft Oyeyemi Oke
Sugar Tax Conversation Ft Oyeyemi Oke
A tax is a compulsory charge or levy imposed on a taxpayer, which could be an individual or legal entity by government organizations. Sugar tax on the other hand is manufacturers having to pay a levy on every liter of carbonated sweetened beverages. This is to discourage the high consumption of these beverages.
01:00:00
June 04, 2022
Transportation Situation in Lagos (Okada Ban) Ft Tobore & Itunu
Transportation Situation in Lagos (Okada Ban) Ft Tobore & Itunu
On the 18TH of May, 2022, the Lagos State Governor, Babajide Sanwo-Olu announced the total ban on the operation of commercial motorcycles/ bikes popularly known as Okada in six Local governments and nine local council areas in the state. The ban covers Eti Osa, Ikeja, Surulere, Lagos Island, Lagos Mainland, and Apapa, it also includes the city’s trunk roads and flyover bridges. The enforcement of the ban wasn’t effective till Wednesday, June 1, 2022, two weeks after the announcement. Previous administrations in the state had on several occasions announced the ban on motorcycles only for the riders to return to the Lagos roads. Notable reasons for the recent ban were the disregard for the law by the riders which resulted in the killing and setting ablaze of David Imoh in Lekki Phase 1 and also killed Superintendent of Police, CSP, Kazeem Abonde, in Ajao Estate on September 24, 2021, during an enforcement activity. Okada riders were also accused of riding against traffic. Tobore and Itunu were on Unilag FM for Dreamcity to discuss the impacts of the Okada ban on riders, passengers, the government, and even the environment. During the show, they raised concern about the ban affecting members of the society who had been rendered jobless as Okada riding was a means of their livelihood and their families. The government has failed to provide succor. Riders and passengers both bear the brunt of the ban because the Okada business has over time thrived because of the poverty level, bad roads, and the need to beat traffic in the reality of daily traffic. From observations, the roads have been quite free and secured since the enforcement began, however, there were reports that the security agencies are acting overzealously by extending enforcement to areas not mentioned by the government and extorting in the process. While there is still a need for more security in the state and the country at large, residents were urged to ensure their safety, and avoid taking Okada for transport as riders and passengers will be prosecuted.
56:00
June 02, 2022
Menstrual Hygiene Ft Oluwasegun Adeniyi
Menstrual Hygiene Ft Oluwasegun Adeniyi
On this edition of Dreamcity with Tobore and Itunu, the project director of Team Coby who had been involved in advocacy for girl child menstrual equality shared insights on menstrual hygiene. One of the challenges in low-income areas is the knowledge gap is very obvious, so one of the things you will want to do is to bridge the knowledge gap. It could be through direct advocacy, social or behavioral change communication so that at the end of the day you can get across to the community you really want to get across to and you will see the impact effectively. Adeniyi has been involved with girls in communities and even schools in low-income communities enlightening them about menstrual hygiene and education using social and behavioral change communication. There are several sustainable menstrual materials (reusable menstrual kits) that can be used by any woman globally. There is the menstrual cups, tappoons, and reusable sanitary pads. Every woman will have to decide the one they want. Every female decided which best suits these options which has no negative impact on the environment.  Both the reusable and the disposable are used the same way, the benefit is for the environment in terms of reducing pollution, disposable pads contain chemicals and toxins that will contaminate our water. A lot of people don’t have access to portable water, they drink directly from streams. Another benefit is the economic friendliness. The woman can save as much as 70% of the cost expended on disposable menstrual kits if she adopts the reusable ones. There is also the security aspect, there had been reports of people scavenging for used pads or ladies being kidnapped and forced to remove their pads which ended up becoming materials for rituals.  There is a barrier that comes with having a man talk about menstruation, knowledge gap is the major cause of girls being victims because fathers and mothers are not engaging their children. The angle where the father will take it from is quite different from the angle of the mother but both males and females can enlighten them to bring awareness about this menstrual hygiene. Male students shame female students because of their menstrual stains. Menstrual hygiene, period poverty education, and awareness should not just be restricted to girls. If we run the advocacy across the board, this challenge will reduce rapidly.  There is this cultural barrier where while trying to engage the girls, they will lock up if a boy is present but when you separate them, they open up, so we sensitize them differently. For the boys, we let them know of the peculiarities of the growth compared to ladies and then how they can help their sisters, to have understanding, and show care and support. For the girls, we teach them how to take care of themselves to avoid shame. Ideally, you should change every five hours but with this economy, people do 10 hours, that’s the poverty level.
01:00:59
May 27, 2022
Understanding Marketing Ft Oluwafemi Adeniba
Understanding Marketing Ft Oluwafemi Adeniba
🎖Oluwafemi Adeniba works with multi-functional teams to understand pain points and then proffer sustainable solutions that address the pain points by taking briefs and passing them through tried and tested dynamic frameworks till he gets an optimal output that addresses the issues raised in the briefs. Signal's host, Adewunmi Oshodi - Tapa asked our Guest why he had decided to talk about understanding marketing, and the art and science of marketing, which opened up a plethora of information for us. Oluwafemi Adeniba put us through a series of very educative and informative discernment about marketing which he expressed to his audience, as a process of determining what individuals need, the art is the process of marketing and the science of marketing is studying consumer behavior patterns. He enlightened his listeners about the aspects of marketing, where the focus was on correcting direct marketing which is often misconstrued by the public as simply “marketers”, he further explained that direct marketers are the intermediary between sales and marketing. Apart from this, Oluwafemi projected the need for every company to try to sell their products, but not leaving out the part that marketing is a process of identifying needs, and how best to meet up with the needs of the consumers. A lot of companies want results without the process which is going to create a mismatch between the organization and its consumers. Oshodi also asked how people who sell Akara at their junctions about being able to identify their market, despite not attending a business school, the host was keen to know why people with the right resources haven’t gotten it right? The individuals who fry beanballs AKA Akara at the front of many streets also go through the process of marketing and decide what the consumers want, they discover the gap between the product and consumers which enables them to take key decisions as professionals. She asked the Guest to explain some mistakes made by advertisers in his article “Billboards are not”, and also what inspired him to write the article “Billboards are not” an article by Adeniba was triggered by a billboard he came across, in which he highlighted the need for advertisers to do better by knowing the prospective customers, making the product known, and how they can reach the marketers. He made a claim about how billboards ought to be, not to contain more than 3 items so as not to distract individuals and passersby. In addition to the information Oluwafemi Adeniba had disseminated to his audience, he advised individuals to launch products fast, fail fast, move on, get feedback and relaunch again till it is perfect. Did you miss the live show? Watch the full video on our YouTube channel https://bit.ly/3MLQpJb
01:00:00
May 21, 2022
Entertainment Business: Image vs. Reality Ft Sam Onyemelukwe
Entertainment Business: Image vs. Reality Ft Sam Onyemelukwe
Sam Onyemelukwe, Managing Director, Trace Anglophone West Africa opened up Pandora’s box about the “Entertainment Business: Image vs Reality. Sam emphasized that digital innovation has brought change to the entertainment industry with the click of a button.  Streaming will take on radio in a way yet radio offers something different.  There is a need to look successful in the entertainment business, it’s an image vs reality concept, you have to look at the part, and have the necessary packaging to attract prospective clients, sponsors, and fans. People often associate with success and you must look successful, especially in Nigeria. Streaming has also created wealth distribution for content creators who are not popular in their city or country but are popular in other parts of the world with the help of social media and digital platforms like Youtube, they earn a decent amount of money from the comfort of their homes unlike many years ago where you may need your music or video on broadcast platforms.  Record labels sign artists for various reasons, some for-session recording, some as instrumentalists, and others may fit the roles for live performances.
01:00:00
May 14, 2022
Creativity for Business Growth Ft Emmanuel Macaulay Afemikhe
Creativity for Business Growth Ft Emmanuel Macaulay Afemikhe
Emmanuel Macaulay Afemikhe, Our Guest on Saturday’s Signals Radio show on Lagos Talks 91.3FM opines that Creative People run out of juice – he describes creativity as the ability to create innovative ideas to foster individual growth and generate income. Businesses need to be creative in order to thrive and solve problems. Our creatives need to be allowed some opportunity to enable them to recharge and rejuvenate whenever there is a creative block, it may be taking a break or taking some time off from work. He harnesses creativity for business growth in his field as a Voice Over Actor and Convener of the VoiceOver conference through his eloquence and voice dexterity. His passion for voice-over is top-notch as he doesn’t hide his emotion about getting the job done perfectly. One of the tools to possess is the confidence in one’s voice which enables one to deliver the message seamlessly along with conviction and clarity.
01:00:00
May 07, 2022
Presidential Ambition or Fixing Education? with Oshodi
Presidential Ambition or Fixing Education? with Oshodi
ASUU embarked on a month warning strike on the 14thof February 2022 which has now been for a period of 75 days and counting. We always say students should make use of the strike periods to learn a skill or go into a business whenever there’s a strike, but when you think about it, why must there always be an unnecessary halt in the educational system every few months? Why should the Nigerian society tackle students who are on strike for being idle when education is a fundamental human right and should not be treated without regard. The strikes also give room for vices to grow such as prostitution and fraud amongst others.
01:00:00
April 30, 2022
Bringing Change to the Slum Ft Adepoju Adeola Deborah
Bringing Change to the Slum Ft Adepoju Adeola Deborah
Do you know that there are over 300,000 children in Makoko who do not have access to formal education? 😥😢😧😧 On Signals, @pricelessdeola made us realize we can all make the world a better place by making our own little sacrifices and efforts.Do you know that there are over 300,000 children in Makoko who do not have access to formal education? 😥😢😧😧 On Signals, @pricelessdeola made us realize we can all make the world a better place by making our own little sacrifices and efforts.
59:60
April 23, 2022
2023 Election & PVC Challenges with Oshodi
2023 Election & PVC Challenges with Oshodi
The 2023 general election is around the corner and we’ve been seeing several candidates declare their interest to run for the presidency. The Independent National Electoral Commission (INEC) this week reported that 45% of the registered voters were invalid across Nigeria.
01:00:00
April 16, 2022
National Identity Number Palava with Oshodi
National Identity Number Palava with Oshodi
We are aware of the problems some of us went through this week, we couldn’t make phone calls which would have resulted in losing some opportunities and business deals, even some people who were traveling during the week may have been stranded along their way, how has your experience with the whole NIN palava been so far? Have you been able to get your NiN? How did you cope without being able to make phone calls?
01:00:00
April 09, 2022
Increasing Revenue through PR Ft Blessing (Chidinma) Emmanuel-Macaulay
Increasing Revenue through PR Ft Blessing (Chidinma) Emmanuel-Macaulay
Knowing the need of your target audience is the most important thing about selling to a client Appealing to the need of your customer and getting them # to convince themselves that you are the best person to meet their needs is one of the greatest skills. Retaining Clients and more are what we discussed on our Radio Show Signals on @lagostalks913 with Blessing (Chidinma) Emmanuel-Macaulay
01:00:00
April 02, 2022
Evolving Trends in Healthcare Ft Dr. Omolola Salako
Evolving Trends in Healthcare Ft Dr. Omolola Salako
The diagnosis and treatment of cancer have always been a sensitive and emotional process. It takes its toll not only on the patients but even families and loved ones. Earlier today on signals Dr Omolola Salako-The People's Oncologist takes us through her personal and medical experience on this disease that can come in different and various forms
01:00:00
March 26, 2022
Tech Tools for Frowing SME's Ft Damola Ogunbambo & Oderinde Oluwashina
Tech Tools for Frowing SME's Ft Damola Ogunbambo & Oderinde Oluwashina
Technology is very important to the growth of any economy and various tech tools have played a very big role in the success of businesses, especially SMEs These tools have aided in bringing the product closer to the buyers and even created more opportunities Our discussions with these two technopreneurs gave us more insight on how to use these tools to the advantage of our various business Did you miss our discussions Damola Ogunbambo and Odedrinde Oluwashina on #signals
01:00:00
March 19, 2022
Thriving in the Nigerian Economy Ft Bekeme Masade-Olowola
Thriving in the Nigerian Economy Ft Bekeme Masade-Olowola
The Nigerian economy has faced several challenges that have made businesses experience difficulties and sometimes fold up. We discussed how to navigate these obstacles and also how to make the most of them. We also discussed how Nigerians still keep their businesses alive despite the harsh conditions. 
01:00:00
March 12, 2022
Understanding HR Management Ft Chidinma Maduka
Understanding HR Management Ft Chidinma Maduka
Let's demystify Human Resource Management and what we should know.  Are there unspoken rules when it comes to managing the relationship between Staff and Management? Should companies go easy on staff this period as regards fuel scarcity? What can the Human Resource Management team do to ensure that staff are not under pressure by getting to work late and not being severely punished?
01:00:00
March 05, 2022
Journalism As We See it with Ozioma Onyeme Ebirim
Journalism As We See it with Ozioma Onyeme Ebirim
What exactly is Journalism? What are the parameters for judging a good piece of journalism.
40:22
July 30, 2021
Idea Series- Meet An Extraordinary Artist
Idea Series- Meet An Extraordinary Artist
Find out what it takes to create beautiful art.
58:57
July 30, 2021
The Business Of Voice Over Artistry
The Business Of Voice Over Artistry
Want to know how to put that great voice of yours to good use; Listen!
55:35
July 30, 2021
Making Career Changes
Making Career Changes
Making career choices is one of the most difficult things to do as it set's your professional life in motion.
01:00:45
July 29, 2021
Making Impactful Changes In Our Community
Making Impactful Changes In Our Community
This audio discusses ways we can make impactful changes in our community.
53:56
July 29, 2021
Conversation with Oshodi: What Age is Mature Enough to Get into University
Conversation with Oshodi: What Age is Mature Enough to Get into University
What age should be considered mature enough to get into University? Should a child stay at home a while to learn a skill before going into the university?
30:46
May 28, 2021
The Art of Scriptwriting & Storytelling
The Art of Scriptwriting & Storytelling
Many people overlook storytelling in scriptwriting. As a script writer, it is the story in your script that really gets you noticed because they work hand in hand. Stories create deeper understanding about the things we experience daily.
42:07
May 28, 2021
Conversation with Oshodi: Cost of Doing Business
Conversation with Oshodi: Cost of Doing Business
With the current inflation in the country, what is the cost of doing business right now, how have you been coping? Did you have to increase the prices of your goods or services
38:15
May 28, 2021
Transparency & The Rule of Law
Transparency & The Rule of Law
Enhancing citizens participation and improving security governance in Nigeria is an important part of the Rule of Law
35:51
May 28, 2021
Conversation with Oshodi: Selling on Credit
Conversation with Oshodi: Selling on Credit
Do you sell to people on credit? How do you get them to pay back? What implications does it have on your business
31:37
May 28, 2021
Pros &Cons of Startups
Pros &Cons of Startups
On this episode we discussed the pros and cons of startup and how to tackle them
36:25
May 28, 2021
Conversation with Oshodi: Leaving Nigeria
Conversation with Oshodi: Leaving Nigeria
Is leaving Nigeria the Nigerian dream? Did you leave and come back? Why do you want to leave, why did you come back?
37:57
May 28, 2021
Valuable Knowledge about Business
Valuable Knowledge about Business
Running a business takes more than manpower. Without proper knowledge of the business, such business is as good as doomed.
40:44
May 28, 2021
Society’s Contribution to Mental Health
Society’s Contribution to Mental Health
Mental health is a really delicate topic among individuals. In this episode, we looked at the impact and contribution of the society on our mental health
42:00
May 28, 2021
Creating Content that Sells
Creating Content that Sells
Are you a business owner having difficulty creating contents that will entice your target audience? Then this episode is for you!
43:06
May 28, 2021
Tricks to Communicating Better
Tricks to Communicating Better
Communication is Key to a lot of things and also a very important skill needed in everyones life. Do you possess the skill? How well do you make use of it?
40:25
May 28, 2021
Revamping Nigeria’s Transport System
Revamping Nigeria’s Transport System
We can all agree that the transport system in Nigeria needs to be revamped. But how is this possible without it affecting the citizens life and their means of commuting.
41:27
May 28, 2021
Marketing Strategies for The New Year
Marketing Strategies for The New Year
Our Guest is a marketing Guru and has come to talk to us about marketing strategies we need to integrate into our businesses in the new year.
38:35
May 28, 2021
Conversation with Oshodi: Opinions on COVID-19
Conversation with Oshodi: Opinions on COVID-19
What are your thoughts on the COVID-19, what rumors have you heard? Do you believe it’s real or not? Do you know anyone who had it?
34:02
May 28, 2021
Having a Wining Career (part 2)
Having a Wining Career (part 2)
With the economy gradually opening up, it is only right we know how to position ourselves to be employable and also to know what to do to have a winning career.
39:29
May 28, 2021
Having a Winning Career
Having a Winning Career
With the economy gradually opening up, it is only right we know how to position ourselves to be employable and to also know what to do to have a winning career
39:17
May 28, 2021
Engineering Degree & It’s Relevance Today
Engineering Degree & It’s Relevance Today
Many high school students wonder whether they should study engineering at undergraduate level, constantly weighing the pros and cons of studying engineering
37:23
May 27, 2021
Guiding Principles for Writers
Guiding Principles for Writers
As a writer, it is important you follow principles that can get you noticed. Writing includes all knowledge and abilities related to expressing one’s ideas
30:04
May 27, 2021
Succeeding in A Highly Competitive Market
Succeeding in A Highly Competitive Market
As business owners, how do you succeed in a highly competitive market? Do you have market implementation strategies to help you brand stand out? How do you also reinforce value through branding?
38:07
May 27, 2021
Land & Properties: The New Money Spinner
Land & Properties: The New Money Spinner
Real estate business is one of the most lucrative businesses in Nigeria and any other place in the world. The business is a money spinner to the highest level, and due to the fact that shelter remains one of the three basic needs of man, the real estate sector will always be a goldmine.
38:03
May 27, 2021
Improving Graduate Employability in Nigeria
Improving Graduate Employability in Nigeria
With the current percentage of unemployed graduates in the country, how can employability be improved
37:04
May 27, 2021
Crafting Your Business Brand Story
Crafting Your Business Brand Story
Have you ever thought of becoming a digital storyteller? Are you a content creator or videographer? Would you like to know more about digital storytelling?
35:15
May 27, 2021
Valentine’s Special: Love & Gist
Valentine’s Special: Love & Gist
Happy Valentine’s Day
26:58
May 27, 2021
Understanding Food Science & Business
Understanding Food Science & Business
Our guest is a certified food safety expert and the founder/ceo of terslyfoods, and we discussed what it takes to start and what license or permit you need to obtain before you venture into it.
35:35
May 27, 2021
Avoidable Mistakes while Job Hunting
Avoidable Mistakes while Job Hunting
On this episode we talked about Avoidable Mistakes while job hunting
34:17
May 27, 2021
Improving Transportation Digitally
Improving Transportation Digitally
What if you don’t have to queue at the bus stop to get a bus to work? What if you don’t have to be scared about entering a one chance bus?
34:46
May 27, 2021
Going Places with Edez
Going Places with Edez
We are speaking to edez about this art, how he started and how it’s going.
18:45
May 27, 2021
Drafting Your 2021 Goals
Drafting Your 2021 Goals
Happy New Year Fam!!! Did you make any plans for the new year or the uncertainties of the times discouraged you?
32:47
May 27, 2021
Defeating Self Doubt
Defeating Self Doubt
Do you think self doubt is a medical condition? Is there anything one can do to prevent it? Does it have a cure?
35:50
May 27, 2021
Making Payment Method Easy & Secured
Making Payment Method Easy & Secured
Almost everyone in Nigeria operates “cashless policy”, yet they still experience challenges when it comes to making payments. How can payment methods be made easy and secured.
36:31
May 25, 2021
Food As A Uniting Force
Food As A Uniting Force
In this episode, New-Orleans writer, Activist - Artist and celebrity chef Tunde Wey will talk to is about Food as a Uniting Force
32:42
May 25, 2021
Conversation with Oshodi - Christmas 2020 vs 2021
Conversation with Oshodi - Christmas 2020 vs 2021
How did you spend your Christmas in 2021 was it better than the previous year? Did you spend it alone or with loved ones
38:15
May 25, 2021
Experience of Employees Working from Home
Experience of Employees Working from Home
How has it been working from home? Has it reduced work efficiency? Is it of more advantage to you or not?
36:38
May 25, 2021
Innovative Solutions for Business
Innovative Solutions for Business
As a Business owner, it is expected to face challenges in your business. The question is how do you solve these challenges? How do you develop solutions for these problems
42:49
May 25, 2021
Having Multiple Streams of Income
Having Multiple Streams of Income
As an Individual, it is important it is important to have multiple streams of income. Why
40:39
May 25, 2021
Conversation with Oshodi: ASUU STRIKE
Conversation with Oshodi: ASUU STRIKE
What is happening in our Educational system.
01:13:60
May 25, 2021
Music As A Reflection Of Society
Music As A Reflection Of Society
Can Music be seen as a tool to describe what is happening in the society? Is Music recognized as a medium that can be used for change?
40:27
May 25, 2021
Going Place
Going Place
Yungjaay is here to talk about his Music and career
18:17
May 25, 2021
What Makes a Good Sales Person
What Makes a Good Sales Person
What makes a good sales person? What are the qualities that a good sales person must have? Can everybody be a salesman or can it be learnt?
34:52
May 25, 2021
Telling Our Stories Through Tourism
Telling Our Stories Through Tourism
Have you ever wondered how the tourism sector in Nigeria is fairing? Do you even know if the sector still exists?
02:53:54
May 25, 2021
Real Estate Opportunities for Young People