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Your Basket Is Empty

By Tim Richardson
In this podcast series, Tim Richardson (Commercial Director at Shopify Plus agency, We Make Websites) sits down for an insightful and not-so-serious chat with smart people doing cool stuff. So if you’re into brands, technology, design, e-commerce and people, then tune in.
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S4 2021 Episode 4: Kelsey Moreira, Founder & Fearless Leader of Doughp
I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. We discuss how getting sober led to the creation of Doughp, where we are in terms of de-stigmatising addiction recovery, why not starting a canned mocktail company was a good idea, how the pandemic brought about a successful pivot, the advantages of having real SMS conversations with your customers and what it's like to be a Shark Tank contestant.
49:29
November 30, 2021
S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective
I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.
49:23
November 16, 2021
S4 2021 Episode 2: Hannah Samano, Founder & CEO of Unfabled
I chat with Hannah Samano, Founder & CEO of Unfabled. We discuss why it's important to re-write the period care story, the evolution of personalisation to meet the demands of consumer lifestyles, whether community building is part of the new D2C playbook, why being impact-led helps with customer advocacy and our favourite Tony's Chocolonely flavours.
45:31
November 9, 2021
S4 2021 Episode 1: Aman Advani, co-founder & CEO of Ministry of Supply
I chat with Aman Advani, co-founder & CEO of Ministry of Supply. We discuss why it's important to know the industry you're disrupting, the art of balancing form and function, how they created the workliesure category nine years before it existed and why giving your personal phone number to customers is a great idea
40:37
November 4, 2021
S3 2021 Episode 5: Matt Bland, co-founder of Ragged Edge
I chat with Matt Bland, co-founder of Ragged Edge. We discuss how a childhood dream led to the creation of Ragged Edge, moving from agency adolescence to agency adulthood, the advantages of finding a niche, the keys to a successful business partner relationship and how they solved their own brand problem.
47:23
September 21, 2021
S3 2021 Episode 4: Liz Whitney, founder of Cove
I chat with Liz Whitney, agency world master and founder of Cove. We reflect on the challenges modern agencies face, why coaching helps you become a better consultant, the importance of enjoying the journey, creating employee personas to help navigate the new hybrid working environment and what the ideal agency model looks like.
41:49
September 15, 2021
S3 2021 Episode 3: Hannah Russell, co founder of Mags Creative.
I chat with Hannah Russell, co founder of Mags Creative. We discuss how a curated marketplace led to the creation of Mags, creating audio that reaches millions of listeners, not believing the highlights reel, the diversity challenge in the podcast space, predictions from 2019, enjoying the early 2020 Clubhouse moment and a new idea to help DIY podcasters level up.
49:02
August 25, 2021
S3 2021 Episode 2: Peter Kang - co founder of Barrel.
On this episode, I chat with Peter Kang - co founder of Barrel. We discuss the challenges of side projects, being deliberate, transitioning life stages at the same time as your co-founder, investing in your clients, creating team experience frameworks, documenting your own agency journey and why John Starks is the greatest NBA player of all time.
50:42
August 18, 2021
S3 2021 Episode 1: CJ Daniel-Nield, co founder of Planes Studio
I chat with CJ Daniel-Nield, co-founder of Planes Studio. We discuss how a New Zealander ends up founding a product agency in London, building a reputation when you don't have a portfolio, the realities of no new business, defaulting to openness and why clients may not need agencies in the long run.
47:33
August 11, 2021
S2 2021 Episode 7: Glen Burrows, co founder and CMO at The Ethical Butcher
I chat with Glen Burrows, co-founder and CMO at The Ethical Buther. We discuss how a vegetarian of 25 years came to co found a butcher, the relevance of modern food labelling, challenging veganism, the benefits of pre agriculture and how a thought-provoking Facebook post turned into an accidental viral hashtag movement.
48:40
July 6, 2021
S2 2021 Episode 6: Fionn Hart, UK Country Manager at Flipdish
On this episode, I chat with Fionn Hart - UK Country Manager at Flipdish. A Dublin-based digital food-ordering platform. We discuss the challenges of remote hiring, taking on the big food delivery apps, the power of customer advocacy, their recent €40m investment round, predictions for DTC food in 2021 and getting comfortable with worst-case scenarios.
49:16
July 1, 2021
S2 2021 Episode 5: Emilie Vanpoperinghe, co founder & CEO at Oddbox
I chat with Emilie Vanpoperinghe, co founder & CEO at Oddbox. We discuss the complexities of a food-based subscription model, balancing purpose and profitability, the advantages of being a B-corp, maintaining work-life balance when your co-founder is your life partner and why we should all be eating more wonky fruit and veg.
47:01
June 23, 2021
S2 2021 Episode 4: Amanda Hesser, co-founder & CEO at Food 52
I chat with Amanda Hesser - co-founder & CEO at Food 52. We discuss the early days of Food 52, the success of bootstrapping, pioneering the content and commerce curve, the power of community, the recent acquisition of Dansk and why failure was never an option.
49:01
June 16, 2021
S2 2021 Episode 3: Ian Baron, Chief Papa at Mamamade
I chat with Ian Baron - Chief Papa at Mamamade. We touch on the advantages of building a brand with your life partner, organically growing a community to 30,000 members, the art of asking the right questions, experiential supermarkets and the ideal vegan feast.
44:31
June 8, 2021
S2 2021 Episode 2: Gini Newton co-founder of Karma Cans & Karma Kitchen
I chat with Gini Newton - co founder of Karma Cans and Karma Kitchen. We touch on how Karma Cans led to the creation of Karma Kitchen, the advantages of running a business with your sister, building communities and how a trip to Norfolk to buy a kitchen for £600 ended up being a very wise decision.
48:12
June 2, 2021
S2 2021 Episode 1: Claire Warner, co-founder of Aecorn Drinks
I kick off the season by chatting to Claire Warner, co-founder of Aecorn Drinks. We discuss her transition from big corporate to start up, the concept of unlearning, Aecorn's unique product development process and whether isolation has actually made us more open to new things?!
49:22
May 26, 2021
S1 2021 Episode 6: Eva Pascoe, Director of Ecommerce at The Retail Practice
I chat with Eva Pascoe - a technology and eCommerce trailblazer, speaker, writer, co-founder of the world's first internet cafe and Director of Ecommerce at The Retail Practice. We discuss how the tragedy at Chernobyl led to her journey in technology, the shift from omnichannel to pure-play DTC, working smarter not harder and why 2020 was more challenging than the dot com crash.
43:52
March 17, 2021
S1 2021 Episode 5: Keir Whitaker, Business Consultant & Coach
I chat with Keir Whitaker - a digital pioneer, co-founder of Default (a Shopify app company) and a freelance marketing and business consultant for Shopify Partners. We touch on his 20+ years of digital experience, reimagining events in a post-COVID world, states of flow, t-shaped skill sets and nerding out on Bowie. The article that touches on individual contributors Keir mentions is this one:  https://staff.design/
48:22
March 10, 2021
S1 2021 Episode 4: Shimona Mehta, Managing Director EMEA at Shopify
I chat with Shimona Mehta, Managing Director EMEA at Shopify. We look at predictions for 2021, whether DTC is being replaced by DTE (direct to everywhere), how brands are scaling responsibly and the word on every iOS users' lips - Clubhouse.
49:20
March 2, 2021
S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'
I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.
41:14
February 23, 2021
S1 2021 Episode 2 - Sam Jones, co-founder & CEO of OOOOO
I chat to Sam Jones, Co-founder and CEO of OOOOO, a new live commerce app connecting consumers with real people, real products and real opinions. We touch on Sam's unique journey, the reincarnation of live shopping, building a global team and selling Manchester United merch when you're a Liverpool fan.
45:43
February 16, 2021
S1 2021 Episode 1: Connie Nam, founder and CEO of Astrid & Miyu
I chat to Connie Nam, founder and CEO of Astrid & Miyu - a London based jewellery brand who placed ninth in the 2020 fast Track 100 list. We touch on the origins of the company, organic evolution, building communities, reimagining experiential retail and some tattoo talk. 
49:08
February 9, 2021
Agency Side Series: Piers Thorogood & Alex O'Byrne, co-founders of We Make Websites
On the sixth and final episode of the Agency Side Series, I sit down with Piers Thorogood and Alex O’Byrne, co-founders of We Make Websites. We touch on how they met and started the agency, what’s changed in over 10 years of working together, the keys to a successful business relationship and how a £5 Gumtree ad changed the course of their lives.
47:18
November 17, 2020
Agency Side Series: Adam Clarke, General Manager EMEA at Reload Digital
On the fifth episode of the Agency Side Series, I sit down with Adam Clarke, General Manager EMEA at Reload Digital. We touch on what it means to be a truly global agency, keeping a cool head during periods of great change (e.g. a global pandemic), the pros and cons of staying niche and how not pursuing a PhD in history and politics led him down a digital path.
42:51
November 10, 2020
Agency Side Series: Kelly Brown, COO & CFO of The Working Party
On the fourth episode of the Agency Side Series, I sit down with Kelly Brown, COO and CFO of The Working Party. We touch on managing a business when your business partner is also your life partner, the eComm and Shopify scene down under, the fluidity of culture and what she’d be doing if she wasn’t running an agency.
42:26
November 4, 2020
Agency Side Series: Paul Rogers, Co-founder & Managing Director of Vervaunt
On the third episode of the Agency Side Series, I sit down with Paul Rogers, co-founder and Managing Director of Vervaunt. We touch on starting a business with his best friend, staying niche at scale, Shopify versus Magento and how doing spin classes with clients has given Vervaunt a competitive edge.
43:31
October 27, 2020
Agency Side Series: Leja Kress, CEO & Founding Partner of Sweden Unlimited
On the second episode of the Agency Side Series, I sit down with Leja Kress, CEO and Founding Partner of Sweden Unlimited. This is a pretty special episode as Leja and I share a passion for 80s new wave and post punk music. So it was a unique opportunity to sit down with her and learn how the band she formed with her husband and twin sister led to the creation of the agency, what they’ve learnt in 20 years of operation, how to maintain relevance, building culture and who would be in her ideal line up for a show at CBGBs, circa 1985.
52:44
October 20, 2020
Agency Side Series: Kelly Vaughn, Founder & CEO of The Taproom
On the first episode of the Agency Side Series, I sit down with Kelly Vaughn - Founder & CEO of The Tap Room. We touch on her unconventional background, building culture whilst not creating an echo chamber, the concept of an ideal client and advice she’d give to somebody embarking on their own agency journey.
42:54
October 13, 2020
Episode 18: Chris Nawrocki, co-founder of Heur
On this episode, I sit down with Chris Nawrocki, co founder of Heur - an eCommerce growth and strategy consultancy. We touch on an array of subjects from Tik Tok to VC funding to sustainability to the existential crisis traditional agency models are facing, and everything in between.
40:22
October 4, 2020
Episode 17: Rob Bridgman, founder and CEO of Snug
On this episode, I sit down with Rob Bridgeman, founder and CEO of Snug - the sofa in a box company. We touch on his personal experience of moving house which lead to Snug, how they’ve bucked the trend of VC funding and creating not just a product but a category.
40:58
August 29, 2020
Episode 16: Raphael Babalola, co-founder of Temple
On this episode, I sit down with Raph Babalola - co founder of Temple, a new natural skincare and wellness brand for men of colour. We touch on his journey, building communities, starting a business in the middle of a pandemic, how he manages to juggle everything and advice for anyone embarking on a similar path.
50:42
August 16, 2020
Episode 15: Katherine Heath, Head of Social at Hug London
On this episode, I sit down with Katherine Heath - Head of Social at Hug London and an advocate for ethical and sustainable business. We touch on her journey, an ethical directory she co-founded, some recent headlines and tips to live a more conscious existence.
35:36
August 9, 2020
Episode 14: Matt Gillet, Chief Commercial Officer at Slerp
On this episode, I sit down with Matt Gillet, Chief Commercial Officer at Slerp. We touch on his Journey, the concept of change, whether food and hospitality has been disrupted forever and what he misses most about Australia.
40:43
July 5, 2020
Episode 13: Hannah Spicer, E-commerce and Digital Marketing Consultant
On this episode, I sit down with E-commerce and Digital Marketing Consultant, Hannah Spicer. We touch on her journey, building a personal brand, the pros and cons of consulting, and - as you guessed it - the world right now.
39:18
June 21, 2020
Episode 12: Nicola Becerra, Head of eCommerce and Digital at Lightbox Jewelry
On this episode, I sit down with Nicola Becerra (Head of eCommerce and Digital at Lightbox Jewelry) and we touch on differences between London and LA, the state of D2C and her go-to food spot for when the lock down ends.
40:45
May 12, 2020
Episode 11: James Symes, co-founder of The Bike Club
On this episode, I sit down with James Symes (co-founder of The Bike Club) and we touch on The Bike Club journey, starting a business with his life-partner, how he's handling COVID and the best piece of advice anyone has ever given him. 
40:25
April 26, 2020
Episode 10: Shauna Moran, founder of Operate Remote
On this episode, I sit down with Shauna Moran (founder of Operate Remote) and we touch on her journey, leadership, working from home culture and whether WFH will be the new norm post coronavirus.
42:32
March 31, 2020
Episode 9: International Women's Day with Faye Oakenfull & Hannah Samano
For this International Women's Day episode, I sit down with Faye Oakenfull (Growth Manager at We Make Websites) and Hannah Samano (We Make Websites interim Head of Projects) and we touch on their experiences in a male-dominated industry, creating open conversations, who their sheros are and what the world would be like if women redesigned the system.
42:49
March 8, 2020
Episode 8: Lucy Hirom, Marketing & Digital Consultant
On this episode, I sit down with Lucy Hirom (Marketing & Digital Consultant) and we chat about her time at Ralph Lauren, the perks of business travel, building teams at Selfridges and the state of digital eComm right now.
38:50
February 25, 2020
Episode 7: Max Whicher, co-founder at Spin Brands
On this episode, I sit down with Max Whicher (co-founder of Spin Brands) and we talk about cutting through the digital noise if you're a D2C brand, scaling the agency model and which famous people he'd prefer to be stuck in an elevator with.
40:15
February 9, 2020
Episode 6: Faye Oakenfull, Marketing & Partnerships Manager at We Make Websites
In this episode of Your Basket Is Empty, I sit down with my friend and colleague Faye Oakenfull (Marketing & Partnerships Manager at We Make Websites). We touch on her jewellery startup, gender balance in the eComm space and how she maintains perspective. 
39:18
February 2, 2020
Episode 5: Hannah Samano, Head of Product at Kasha
In the fifth episode of Your Basket Is Empty, I sit down with my friend Hannah Samano (Head of Product at Kasha). We touch on her time at Unilever, scaling a women's health brand in Africa and her alter-tech-ego, @Tech_Han.
37:49
December 23, 2019
Episode 4: Luke Hodgson, co-founder of High Cohesion
In the fourth episode of Your Basket Is Empty, I sit down with my friend Luke Hodgson (co-founder of High Cohesion). We touch on his mission to help developers of all abilities work more creatively with data, building CSR into the DNA of a start-up and the time he added 'sock model' to his CV. 
37:28
December 9, 2019
Episode 3: Ilana Lever, co-founder of Motley
In the third episode of Your Basket Is Empty, I sit down with Ilana Lever (co-founder of Motley). We touch on the UK's DTC funding scene, meeting her business partner in a tutorial about witchcraft and a mutual fondness of Melvyn Bragg. 
34:57
November 19, 2019
Episode 2: Diana Pearl, Journalist at Adweek
In the second episode of Your Basket Is Empty, I sit down with Diana Pearl, journalist at Adweek. We touch on the rise and fall of Victoria's Secret, the state of the UK's online retail sector and the origins of the saying 'it's all gone Pete Tong'. Enjoy.
39:45
October 23, 2019
Episode 1: Priya Downes, co-founder of Nudea
In the first episode of Your Basket Is Empty, I sit down with Priya Downes (co-founder of Nudea) to talk obsession, work-life balance, bra fitting and where Nudea will be this time next year. Enjoy!
45:06
October 1, 2019
Podcast Series Trailer
This is a trailer podcast to explain who I am and what the Your Basket Is Empty podcast is all about.
04:51
August 11, 2019