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Your Basket Is Empty

Your Basket Is Empty

By Tim Richardson

Your Basket Is Empty is a Digital Commerce Consultancy. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.
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Ep 53: Lottie Unwin, Founder of The Copy Club

Your Basket Is EmptySep 12, 2022

00:00
43:18
Ep 112: Will Ai be the future of all personalisation? With Rachel Tonner, VP of Marketing at Klevu
Mar 27, 202430:11
Ep 111: Will Headless agencies be relevant in 10 years? With Alessandro Desantis, Chief Strategy Officer, Nebulab
Mar 20, 202431:08
Ep 110: Are design-led brands the best use case for Headless? With Anton Johansson, CEO at Grebban
Mar 13, 202430:59
Ep 109: Is Headless a sensible architecture for a modern mid market brand? With Rachael Jones, Head of Strategy at Studio Rotate.
Mar 06, 202435:55
Ep 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at Commercetools & MACH Alliance Co-founder
Feb 28, 202431:05
Ep 107: Changing the British perception of speciality coffee with Emma Mckeever, Marketing Director at Origin Coffee
Feb 21, 202429:26
Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor
Feb 14, 202436:09
Ep 105: The brave new world of growth with Richard Chapple, co founder of The Growth Foundation
Feb 07, 202431:39
Ep 104: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
Nov 29, 202335:02
Ep 103: Owning and buying D2C businesses with Ben Cogan, co-founder of Agora and Hubble Contacts
Nov 22, 202333:53
Ep 102: Tapping into the power of personalised community data with Alex Beyer and Kristin Cardwell, co founders of Sourcerie; the world's first community-driven decision making platform
Nov 15, 202338:13
Ep 101: How to connect brands with the top 1% of global creative agencies with co founders of AUFI, Toby Wilkinson & Nick Bell
Nov 08, 202338:18
Ep 100: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
Nov 01, 202333:37
Ep 99: Building a marketing automation platform with Rytis Lauris, Co-founder and CEO at Omnisend
Oct 25, 202331:34
Ep 98: The Customer vs The Consumer with Orla Weir, Head of eCommerce at Denzels
Oct 18, 202330:24
Bonus: Balancing Content & Commerce with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)

Bonus: Balancing Content & Commerce with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)

On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites) It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.


Oct 17, 202350:53
Ep 97: Balancing online and offline communities with Isabelle Gormezano Marks, Marketing Director at East London Liquor Company
Oct 11, 202333:29
Ep 96: The eCommerce Platform Arms Race with Rick Watson, eCommerce Strategy Consultant
Oct 04, 202342:22
Ep 95: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
Sep 27, 202331:53
Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata
Sep 20, 202328:29
Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabs

Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabs

We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet.
………….

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Enjoy ✌️
Sep 13, 202332:11
Ep 92: Ben Read, founder of Redeployable, on building a purpose-driven platform
Sep 06, 202333:08
Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm
Aug 30, 202330:17
Ep 90: Toby Hoppy, co founder at All Things Butter on disrupting dairy
Aug 23, 202330:40
Ep 89: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
Aug 16, 202334:43
Ep 88: Andrzej Dąbrowski, co founder & CEO of Shopstory
Aug 09, 202332:46
Ep 87: Craig Somerville, Managing Director at The Reload Group on selling an agency
Aug 02, 202342:06
Ep 86: William Lynch and Tim discuss last week’s most interesting eComm and beyond news
Jun 28, 202342:57
Ep 85: Oisin O'Connor, CEO/Co-Founder at Recharge on the state of play and future of subscription
Jun 21, 202334:21
Ep 84: Will Nitze, Founder/CEO at IQBAR on CPG and personal brand growth
Jun 15, 202343:54
Ep 83: Martijn Wijsmuller and Paul Veen, co-founders at Ask Phill
Jun 07, 202334:35
Ep 82: Mac King, Managing Director at Half Helix
May 31, 202334:20
Ep 81: William Lynch, Marketing & Partnerships for Noticed, Founder & Editor of Ecommer News
May 24, 202341:01
Ep 80: Tash Courtenay-Smith, founder at Bolt Digital - CEO Bolt Digital & D2C Live. Founder Biz Kids. Investor, board advisor, author & broadcaster
May 17, 202337:24
Ep 79: William Hedley co founder of Loah
May 10, 202338:39
Ep 78: Joseph Brown, Operations Director at Kubix Media
May 03, 202336:10
Ep 77: Alex O’Byrne, co-founder at We Make Websites
Apr 26, 202335:55
Ep 76: Namrata Nayyar-Kamdar, Founder at Plenaire
Apr 19, 202337:57
Ep 75: Oliver Rhodes, eCommerce Tech Consultant
Apr 13, 202340:03
Ep 74: Mike Gammell, co-founder at Days

Ep 74: Mike Gammell, co-founder at Days

We discuss how a last flight out of London at the start of the COVID lockdown kick-started the brand, the advantages of crowd-sourced product development, why embracing a COVID-enforced D2C strategy was so powerful, the process of moving from D2C only to a multi-channel player, using D2C data to inform your retail strategy, why not spending any money on acquisition until the eComm basics were in play was a smart move, why sticking to 0% alcohol, whilst difficult, has been a key ingredient for success and their five year mission to build the world's next great beer business.


Apr 11, 202336:49
Ep 73: Georgia Barkell , Chief Operating Officer at Sprint Ventures
Apr 04, 202336:07
Ep 72: Tom Rees, founder of Wiro Agency
Mar 22, 202336:08
Ep 71: Tom & Tom, co-founders of Superco
Mar 15, 202333:33
Ep 70: Piers Thorogood, co-founder at We Make Websites
Mar 08, 202341:25
Ep 69: Gavin Ballard, founder of Disco Labs and Submarine
Mar 01, 202337:57
Ep 68: Lauren Kleinman, founder of Dreamday and co-founder of The Quality Edit
Feb 22, 202336:07
Ep 67: Harry Willis, Director of Partnerships and Business Development at Relo

Ep 67: Harry Willis, Director of Partnerships and Business Development at Relo

I sit down with Harry Willis, Director of Partnerships and Business Development at Relo. We go deep on the recent Blueprint and Klaviyo deal, the power of a consultative product approach, James White’s infamous and trad marked follow the energy principle, the importance of giving in a partner relationship, why the time to value in a partnership requires patience, the pros and cons of being a remote partner manager and his take on personal branding and the power of repurposing content  

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Feb 15, 202332:37
Ep 66: Dan Partridge, CEO at Swanky

Ep 66: Dan Partridge, CEO at Swanky

I sit down with Dan Partridge, CEO at Swanky. We go deep on transitioning from an entrepreneurial corporate lawyer to the agency world, Shopify’s Commerce Components rollout and it’s impact on the wider market (especially on Commerce Tools), what it’s like working with £100 GMV brands, being cautiously optimistic about the eComm landscape in 2023, the advantages of being vertically agnostic and focussing on subscription brands, the process of coming into a new company and industry as a CEO and the pros and cons of being a lawyer in an agency  

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Feb 08, 202343:07
Ep 65: Oliver Duffy-Lee, Founder of Authority Agency

Ep 65: Oliver Duffy-Lee, Founder of Authority Agency

I sit down with Oliver Duffy-Lee, Founder of Authority Agency and we discuss why building authority is key to any services business, how to pivot away from referrals as your key lead generation source, the incredible power of positioning, why being a thinker is better than being a doer, how to produce consistently good content, why differentiation is the biggest challenge for agencies in 2023, AI’s influence on the agency landscape and why Notion is the GOAT when it comes to agency ops.  

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#agency #podcast

Jan 31, 202336:37
Ep 64: The team at Rotate° agency

Ep 64: The team at Rotate° agency

I sit down with Jim, Chris and Andy from Rotate° agency. We explore the origins of the agency, why the tech stack is secondary to solving client business problems, the evolution and future of headless and composable commerce, working with brands like Seedlip and Chilly’s at the early stages of their growth, why being a fractional digital team is a great way to work with clients, the advantages of hiring senior talent and building a high-performing teams and their go-to agency internal tech stack, which includes: Notion, ASANA, Linear, Slack, Figma / Figjam.  

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Link in the comments to listen 🤙  

#directtoconsumer #podcast

Jan 19, 202339:10