Your Digital Marketing Journey - Pallavi Tyagi
By Pallavi Tyagi
Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business.
Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful.
Intro music: Guitar Strut by Lorenzo's Music
Outro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops
Your Digital Marketing Journey - Pallavi TyagiMay 05, 2020
100th episode - Reflecting on our marketing journey
Welcome to a special episode as we celebrate our 100th milestone! We reflect on our mission to provide bootstrapped founders with actionable marketing strategies. From exploring diverse channels to unveiling budget-friendly tactics, we've empowered businesses to build long-term marketing plans. This episode is a celebration of our journey, with insights into our future plans. Get ready for more dynamic strategies, emerging trends, and invaluable insights to drive your bootstrapped business forward. This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. You can also book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
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S9 Ep8 - Difference between having a personal brand versus being a social media influencer
Personal brands are about creating meaningful relationships with your audience, while being an influencer means building relationships to drive sales. You can be both a social media influencer and have your own personal brand at the same time.
This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. You can also book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S9 Ep7 - FAQs about personal branding
Still have questions about personal branding? I answer some of the most common ones in this episode.
This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S9 Ep6- The best way to create content for your personal brand
Personal branding requires understanding your business, work style, and personal life to construct an engaging online image.
Design content pillars and topics that reflect your expertise, and establish a posting strategy aligning with your audience and chosen platform.
- Pre-schedule posts via a monthly calendar, considering the platform's algorithm.
- Create posts merging industry-related data with your unique traits for an authentic brand persona.
- Regularly review and adjust your content strategy to incorporate personal and professional developments.
The process may involve trial and error, but persistence leads to a refined personal brand.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S9 Ep 5- Know why I advocate Personal Branding for everyone!
Know how I started personal branding, what I focused on, and what results I saw from it.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
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S9 Ep4 - Personal branding journey of a B2C and a B2B entrepreneur
How can personal branding help you? In this episode I use two examples – one from a B2C founder and another from a B2B founder. I’ll share how personal branding helps them grow their business.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
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S9 Ep3- What Personal Branding story should you convey to the public?
Stay tuned for more exciting episodes on personal branding and how it can benefit you and your business.
A personal brand story is a narrative of who you are and what you do, communicating your unique qualities and experiences and how they fit into the world around us. Crafting a compelling personal brand story requires asking yourself specific questions about what makes you different, how your challenges have shaped you, and how your story will benefit your target audience.
To create an engaging and memorable story, be authentic, use language that resonates with your audience, use a storytelling framework, and use visual elements. Consistency is key to delivering a clear, easy-to-understand brand message across all marketing channels. The ultimate goal of a personal brand story is to build goodwill among potential customers.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S9 Ep2- Why Is Personal Branding important?
In this new episode, we talk about the importance of personal branding. How Personal branding helps you stand out from your competitors, build credibility with potential clients, and connect with customers emotionally, which can lead to increased sales and revenue.
It's important to remember that personal branding is about the experience you create, not just the product you sell. By showing who YOU are as an entrepreneur, personal branding can be the key to getting ahead in the market.
Stay tuned for more exciting episodes on personal branding and how it can benefit you and your business.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S9 Ep1- Don't underestimate the power of Personal Branding!
Establishing a personal brand is crucial for entrepreneurs, especially those starting out, as it helps differentiate themselves from their competitors and position themselves as industry authorities.
Personal branding involves creating a unique identity that helps market your business and sell products. It's important to note that personal branding differs from business branding, as it is about the image you create for yourself, while business branding is about the image created by a logo, slogan, etc.
Creating a strong web presence and identity that is consistent across all social media channels is crucial, as well as having a digital marketing plan to reach the target audience. Starting defining your values is the best way to build a personal brand that reflects your beliefs and is the foundation for all marketing efforts.
A strong personal brand will allow you to stand out from your competitors, earn the trust and respect of your clients, and turn them into loyal followers over time.
Stay ahead of the game and build your personal brand with confidence! Don't miss out on our upcoming episodes on Personal Branding.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 10- How to Consistently Monetise Your LinkedIn?
Take a closer look at an effective LinkedIn content strategy and personal branding tips that help LinkedIn influencers make money.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 9- Best Practices for Startups on LinkedIn in 2023
Listen to find out the best practices for LinkedIn posts, what posts work best on LinkedIn, and how to maximise LinkedIn post reach.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 8- Personal branding on LinkedIn: 10 Mistakes to Avoid
Learn the top 10 mistakes to avoid when creating a LinkedIn profile for personal branding. Contact 26TechServices for more details.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 7- How to Write The Best LinkedIn Summary to Attract New Leads?
Learn how to write the best Linkedin Summary and build a personal brand.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep6- A Beginner’s Guide to LinkedIn Marketing in 2023
Learn what LinkedIn branding strategy is and why personal branding is necessary to boost your business in the digital age of 2023.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 5- What is a social media strategy? Why do you need one?
Know more about a social media strategy and why you need one to succeed with your business in the digital age of the 21st century.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 4- How marketing has evolved over the years?
The holistic marketing model has undergone a major transformation model. Let us study how marketing is changing.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep 3- Marketing Strategy: Definition, Importance, Types, Examples + Tips
Learn how to increase leads and convert them through an effective marketing strategy.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
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S8 Ep2- Why Do You Need A Festive Whatsapp Marketing Strategy?
During the festive season, small business owners need to work on their WhatsApp marketing for promotion and sales.
Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video!
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S8 Ep1- 7 Ways to Boost Your ROI With Festive Marketing
Learn about the most efficient methods to build an attractive digital presence for your brand for festive marketing.
Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video!
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep7 - Unboxing Entrepreneurship- What NOT to compromise on when starting a new business
We welcome our seventh guest, Chandni Dassani, to the ‘Unboxing Entrepreneurship.’
We talked about what NOT to compromise on when starting a new business.
Chandni is an Entrepreneur, Community Builder, Mentor, and Blogger.
An optimist and avid reader, she loves food and design and strives to learn daily.
Website: www.thepackingcompany.in
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep6: Unboxing Entrepreneurship: How she become a co-founder
We welcome our sixth guest, Priyanka Changia, to the ‘Unboxing Entrepreneurship.’
We talked about how she decided to become a co-founder!
Priyanka is the Co-Founder of HEN - Her Entrepreneurial Network. She is passionate about building a community of women entrepreneurs who Inspire, Inform and Support each other to scale up and grow their businesses and lead balanced lives.
Prior to HEN, she worked actively in her family business of sanitary ware manufacturing. She played a key role in streamlining the supply chain, optimising sourcing, and automating various business and quality control processes.
She has 13 years of corporate experience in the field of analytics and supply chain management.
Website: www.henindia.com
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep5 - Unboxing Entrepreneurship: Bootstrapping management of funds
We welcome our fifth guest, Swati Singhania, to the ‘Unboxing Entrepreneurship.’
We talked about what entrepreneurs can do to manage their finances.
Swati is an Insolvency Professional, Financial Analyst, Entrepreneur, Trainer, Speaker, and Mentor.
She wears many professional hats with an aim to help other entrepreneurs and Start-Up founders, as well as individuals who want to aim high and grow successfully. She likes to share her knowledge and experience on her YouTube channel.
You can check out her YouTube page here: https://www.youtube.com/c/SwatiSinghaniaFinance/
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep4 - Unboxing Entrepreneurship- Building a personal brand as an entrepreneur
We welcome our fourth guest, Neha Mathur, to the fourth episode of ‘Unboxing Entrepreneurship.’ We talked about how to build a personal brand as an entrepreneur.
Neha Mathur is the first entrepreneur from a family of lawyers and salaried professionals. She started her entrepreneurial journey as a product photographer, switched gears, followed her passion, and founded The Missing Piece Image Consultancy. As an Image Consultant, she helps people discover their Personal Brand by being the best version of their own true authentic selves.
Neha has a keen sense of style and is a trained Kathak Dancer and a Product Photographer. She is very passionate about fitness and is an avid crossfitter. In Feb 2020, she completed the Oxfam Trailwalker, a 100Kms walk, with her chapter members and ticked one big item off her bucket list. Her ability to connect with people across all age groups means she is a natural networker who allows people their space.
She has been with BNI for almost 5 years now. In the short time she has been with BNI, she has taken on the role of a Director Consultant and supports and conducts specific training in the region.
FB: https://www.facebook.com/themissingpieceimageconsultancy
IG: themissingpiece_ic
LinkedIn: https://www.linkedin.com/in/nehacmathur/
Website: www.themissingpiece.co.in
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep3- Unboxing Entrepreneurship- Monetising your business
We welcome our guest, Ruche Mittal, to the this episode of ‘Unboxing Entrepreneurship.’
We talked about how she monetised her business!
Ruche is a Graphic Designer in the heart of an Entrepreneur and a community builder.
She has run a creative design unit for 10+ years now, and during that journey, she realized that entrepreneurship can be a lonely journey many times. In her hunger to learn and improve herself as a business person, she felt a need to share her learnings and experiences and learn from others; hence this motivated her to start HEN India.
She believes it is important to have awareness before wisdom - and this is the focus on HEN.
HEN - Her Entrepreneurial Network is a community for women in business to inspire, inform and support each other to build successful businesses and balanced lives.
Website: https://henindia.com
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep2- Unboxing Entrepreneurship- Growing through influencer marketing
We welcome our second guest, Diksha Jain, to the second episode of ‘Unboxing Entrepreneurship.’
We talked about how she uses influencer marketing and Instagram to increase her credibility!
Diksha is a Book Lover, Chai Addict, and a mother to two babies - Maanit & ALT Retail.
Website: www.altretail.in
Instagram: www.instagram.com/altretail
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7 Ep1- Unboxing Entrepreneurship: Growing through partnerships
With our very first guest, Dr. Sonali Dasgupta, we literally ‘unbox’ our first episode of ‘Unboxing Entrepreneurship’.
We talked about how she has used partnerships with other businesses to grow her business!
Dr. Sonali Dasgupta is the founder of STEMonsters - a learning ecosystem for children. She is a research scientist by profession, an entrepreneur by choice, an educator by passion, and a learner by compulsion.
Book a free 30-minute 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S7: Introduction to Unboxing Entrepreneurship
Presenting a new season!
"Unboxing Entrepreneurship" series is for all you budding entrepreneurs and business owners!
I will be joined by many entrepreneurs from different fields, sharing their expertise.
Launching from next week!
Stay tuned.
S6 Ep 9- Setting goals as a Small Business - The Why and How!
You may have started your business because you're passionate about something, but that vision can quickly turn into a nightmare if you're not careful and don’t have any direction to follow.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep 8- Factors to Consider while Switching Marketing from Offline to Online
Switching marketing from offline to online? There are many factors to consider but it gets easier if you know your audience inside-out.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTubechannel for knowledgeable videos.
S6 Ep 7- How to Approach Marketing for a Niche Audience?
The trait of a successful business serving a niche audience is being a specialist that caters to a specific group of people.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTubechannel for knowledgeable videos.
S6 Ep 6- What are the different stages of customer awareness for a Business?
Customer awareness is a crucial concept for any business. Let’s look at the different stages of customer awareness you need to know.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep 5- How to Market your product or service when your Buyers are not the Users?
When the buyers and users are not the same, the key is to find a strategy to keep a balance between both parties and keep them aligned!
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep 4- 5 Reasons Why Seeking Customer Feedback is Important for a Small Business
Let’s dive deep into what happens when you start validating the viability of your product or service through customer feedback.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep3 - Why WhatsApp Marketing is a boon for Small Businesses?
A quick and handy communication tool is a must to have for communication & transactions with your audience.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep2- What is a USP and why every Entrepreneur MUST have one?
If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the reason why an Entrepreneur must have a USP.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S6 Ep1- Entrepreneurial Marketing – Everything you need to know!
If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the reason why an Entrepreneur must have a USP.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep10 - Marketing mistake 9: Not investing in marketing partnerships
Marketing partnerships with other businesses for is an easy way to increase your reach.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep9 - Marketing mistake 8: Not saying what customers want to hear
Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep8 - Marketing mistake 7: Not having a 360 degree approach to digital marketing
Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep7 - Marketing mistake 6: Not knowing the important digital marketing KPIs
For marketing to be successful, you have to focus on the correct digital marketing KPIs.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep6 - Marketing mistake 5: Not being consistent
"Marketing is a marathon, not a sprint"
Understand that marketing takes time to show results, so be consistent.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
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S5 Ep5 - Marketing mistake 4: Not having a customer persona
If you're selling to everyone, then you're selling to no one! In this episode I talk about the importance of customer personas for your business.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep4 - Marketing mistake 3: Are you getting enough marketing conversions for your budget?
How do you know if your marketing campaign performed well? Here's how to determine the conversion rate of every marketing channel.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep3 - Marketing mistake 2: Not having a marketing budget for a small business
Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
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S5 Ep2 - Marketing mistake 1: Difference between sales and marketing
In this season, we are talking about the common marketing mistakes that entrepreneurs make.
The first one I'm going to discuss is a fairly typical one, especially for product-based businesses. And they make the mistake of focusing just on sales rather than marketing. Before we go into why this mistake is so crucial and how to fix it, let's grasp the difference between sales and marketing.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
S5 Ep1 - My journey | How to market your business as a first-time entrepreneur
Welcome to the fifth season of my podcast!
This season, I’m going to talk about my personal story as an entrepreneur and then a marketer. I’ll be sharing the learning from my entrepreneurship journey in the hope that it helps you understand how to market your business.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Friday Funda 6 - Whose job is it to market the company?
Do you believe that marketing is just the marketing team's job?
Actually, marketing is more than a new ad campaign, an email series, or a promotion. Simply put, it is talking about your business to as many people as you can. So, from the last employee to the business owners, marketing must be a part of everyone's job description.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Friday funda 5 - Help your customers to help your business
This may sound counter-intuitive, but you'll be surprised how effective it is!
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Friday Funda 4 - Understanding your buyer's journey
What is a buyer journey and why do you need it?
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Friday Funda 3 - How to pitch to a buyer?
Welcome back to another edition of the 'Friday Funda' marketing instructional series.
If you keep talking about 'what you do,' the conversation will become tedious. This is what your buyer is least interested in. So, let's get started and learn how to make the conversation interesting for your buyer.
Book a free 30-mins 1:1 consultation with me or check out my free marketing resources.
This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.
Liked what you heard? Subscribe to it to never miss an episode!
Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.