Zero Calorie Marketing
By Zero Calorie Marketing
Zero Calorie MarketingFeb 12, 2020
Intro to: Feeling Fine-Nina Nguyen
Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in!
In this episode packed full of stories, you will hear all about the joys and sorrows of working for both big and small companies such as McDonald's, Barclays and many more. The many hurdles she has had to overcome and adapt thought her career.
You will hear all about Nina’s beliefs that people purchase into brands rather than individual things.
The significance of displaying a brand's beliefs and mission, how to do this effectively.
The efforts she has taken to ensure she is able to continue, continuous learning and recommends books that shaped her perspective, including "The Joy of Work," "Women Who Think Too Much," and "Happy."
Be sure to tune in and find out more!
Click the link and listen to the full episode! 👇
Episode on YouTube
Apple Podcast
Spotify Spotify
Link to EVERYTHING
Intro to: Leading the way-Natasha Lytton
In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from!
You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also learn what it takes to be a successful marketing manager, why staying up to date on the latest trends is vital, how to use data to make decisions, unleash creativity, and cultivate patience!
Natasha discusses how to stand out, become a thought leader, network, and give back to the community. As well as her take on “why storytelling is vital” in marketing, now more so than ever.
No spoilers, but you won't want to miss out on some of the highlights and her ingenious Bow-Tie Campaign that went viral!
Links to the episode below:
Episode on YouTube
Apple Podcast
Spotify Spotify
Link to EVERYTHING
Intro to: Your Data Power Unleashed-Krisztina Gyüre
Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results.
Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web development to curating case studies and fostering partnerships.
Unlike a lot of our previous guests, Krisztina's journey into marketing is far from conventional. Her academic focus was psychology, and her initial career experiences led her to work as a therapist with autistic children.
However, her professional journey eventually steered her toward a career in marketing, thanks to her profound interest in understanding human behaviour and psychology.
We could write more but don’t want to give everything away and risk the chance for you to miss out on the wonderful stories, advice and many many learnings to be gained from this episode.
Links below!
Episode on YouTube
Apple Podcast
Link to EVERYTHING
Intro to: Leader of the pack-Fiona Stevens
In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing!
In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates.
You will also learn about, how making educated decisions simply requires asking better questions!
Fiona's position at LoyaltyLion entails assisting e-commerce firms in utilising loyalty programmes for growth. With data becoming more scarce due to privacy concerns, marketers must design engaging messages to effectively engage customers. Marketing creativity is an ongoing struggle, especially when juggling a rising to-do list.
Not much more to say except listen in and hear from one of the marketers who is approaching marketing from a very innovative perspective.
Listen now!
Episode on YouTube
Apple Podcast
Link to EVERYTHING
Intro to: Business of Beauty-Kristen Parker
Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast.
Working in social media is not for the faint of heart. Kristen discusses the difficulties she has had in keeping up with the industry's quick pace. You will learn how to stay loyal to your principles, accept different points of view, control your tone, and be selective in your communications.
Kristen also discussed how she gauges audience sentiment through social listening, focus groups, and polls. Create a social media crisis plan to respond to unfavourable feedback effectively.
You will also learn about how she deals with Trolls! Yes some marketing managers have to deal with them on a daily basis.
Be sure to listen in to find out more and get an insiders view on what it’s like to be on the other side of a social platform that has millions of followers!
Links below to listen!
Episode on YouTube
Apple Podcast
Link to EVERYTHING
Intro to: Connect 4-Christina Pashialis
In this episode you will hear from Christina Pashialis, the visionary behind Content UK.
You will get an insight into Christina's entrepreneurial journey during the pandemic and her strategic approach to risk management. You will get tailored advice for marketing managers including leveraging your expertise, finding your niche, and crafting a personal brand.
The significance of having clear goals, taking breaks, and getting help. How to take a well-prepared jump, why having a supporting group is important for inspiration, and anecdotes that show that perseverance pays off even in the face of failures.
Click the link and join the fun! 👇
Episode on YouTube
Apple Podcast
Intro to: Action Man-Mark Johnstone
Prepare to get a REAL insight into the world of world-class content production with Mark Johnstone of Content Hubble.
Mark covers his journey from Distilled's VP of Creative to becoming a “content guru” (our words) in this episode.
Despite the chaos of 2020, he launched Content Hubble and today works with some of the world's largest and some well known brands. Where his valuable insights/consulting is in high demand.
Is Mark Johnstone the real deal, from his 4 million LinkedIn views on a viral lecture to his passion-driven approach? We believe so!
He also offers guidance on how to strike a balance between inventiveness and audience expectations and so much more gold dust.
What exactly is Mark's secret sauce?
Find out more by clicking on the links below!
Episode on YouTube
Apple Podcast
Link to EVERYTHING
Intro to: The B2B Marketer-Tom Hunt
Tom Hunt is a seasoned professional known for selling businesses, appearing on national television, going viral, presenting podcasts, and innovating. As Tom shares his thoughts on vision, action, and connection power, you will learn the critical distinction between knowing the way and actually walking it.
We’re not going to give much away but if we were to summarise this podcast into a couple of sentences it would be this: Tom's advice for B2B marketers is simple yet profound: focus on nurturing relationships. Building connections with potential customers and partners is the cornerstone of B2B marketing success.
You will also learn about how marketing managers must balance work and personal life in order to increase productivity and innovation. Setting limits, including breaks, delegating duties, saying a big FAT NO when necessary.
Hear more on the links below!
Episode on YouTube
Apple Podcast
Link to EVERYTHING
Intro to: Unleashing the power-Darian Sims
In this podcast we interview Darian Sims, the Marketing Director of Freespee.
Hear Darian talk about the importance of authenticity, inventiveness, and responsible data usage in marketing.
The impact his Degree in Astrophysics, had on his creative thinking and marketing style. How this lead him to introduce a bit of good old science into the world of marketing. How he finds ways to adapt to difficult circumstances and foster genuine emotional connections to resonate with his customers.
In the podcast you will hear him discuss a super Interesting take on how he lets his team experiment, focus on the human, and be imaginative. And so much more!
Click the link to tune in 👇
Episode on YouTube
Apple Podcast
Intro to: Think outside of the box, always!-Jake Medina & Daniel Najafi
Double trouble, in this podcast you are in for a treat. You get not one but TWO top class marketing pros for the price of one!
Jake Medina & Daniel Najafi. In this episode, they share their journeys, tips, and insights, offering a fresh perspective on modern marketing.
Behind the scenes: we gathered these two gents serendipitously as it was the only time they were both available to record with us. We couldn't have wished for a more energetic couple.
Jake Medina is an accomplished freelance marketing consultant with a decade of expertise in the FMCG and food and beverage industries.
Then there's Daniel Najafi, a 22-year-old marketing agency owner who is passionate about inspiring others to achieve their goals. We hope that after listening to the podcast, you will agree that their various origins and unique routes in the marketing field make for an interesting conversation.
In the fast-paced world of digital marketing, their stories emphasise the significance of passion, agility, and the capacity to juggle various duties.
Listen now! 👇
Episode on YouTube
Apple Podcast: https://podcasts.apple.com/gb/podcast/007-think-outside-of-the-box-always-with-jake/id1498805737?i=1000471660924
Spotify: https://open.spotify.com/episode/7BMdF66FxuHqCkAky1N9et?si=6L901e1FQl2BWHRGGRFEVw
Link to EVERYTHING
Intro to: Do something you enjoy!-Omar Juman
In this podcast interview, Omar Juman, CEO of Blue Drop Studio, shared so many words of wisdom with is for fellow marketing managers: "Just do it." being one of them.. I’m sure I’ve heard that one before somewhere…
Omar started his own marketing agency from scratch and has grown it into a successful business. He's also worked with some of the world's leading brands, including Apple and Google.
He mentions: “If you were to take one thing away from this podcast let it be: get out there and meet people attend industry events and look for people who are aligned with your values. There is no one-size-fits-all approach to marketing. The most important thing is to find what works for your business and your customers."
Listen below👇
Episode on YouTube
Link to EVERYTHING
Intro to: People don't think in channels-Suzanna Chaplin
Suzie Chaplin is ESB Connect's energetic Managing Director.
How she started from studying law to the exciting world of digital marketing we will never know? Oh wait we do, and we do go into some detail about that. But you’ll have to listen to the full podcast episode to get the goss on that. Goes to show there are no linear paths into the world of marketing. I digress.
Hear all about Suzie’s love to pranks as well as some serious real world marketing advice including; the need of individuality, connection development, and goal setting in marketing success.
Her experiences serves as a reminder that spontaneity, adventure, and originality can be valuable advantages in business. Don't forget to have some fun along the road too! She quips.
Listen in links below! 👇
Episode on YouTube
Link to EVERYTHING
Intro to: Knowing what you don't know-Niamh Cassidy
Niamh Cassidy, the Head of Content at Fidel, pioneers in tech-driven financial services for businesses.
Join us as she shares her remarkable journey from working in TV to SaaS marketing, her unique approach to content, and how she leverages it to build strong customer relationships.
Niamh Cassidy, the wizard behind the curtain, has some valuable tricks up her sleeve for those transitioning to the SaaS tech marketing world.
She emphasizes the importance of transferable skills, networking like a pro, and becoming a tech industry insider. And don't forget to embrace experimentation and creativity, just like her iconic taxidermied mouse! 🐭
Let the content adventure begin with a single click!
Episode on YouTube
Apple Podcast
Link to everything: https://linktr.ee/zerocaloriemarketing
Intro to: Less is more!-Sarah Lloyd-Perry
Meet Sarah Lloyd Perry, the exceptional CMO of Avora, a leading SaaS company, with over two decades of marketing expertise. She's held senior positions at tech giants like Netapp, Nortel, EMC and is now ready to share her invaluable marketing learnings with you.
In this episode, Sarah delves into challenges faced by women in male-dominated industries, offering sage advice on assertiveness, support, self-compassion, spontaneity. She also highlights the importance of focusing on a few key things, saying no, taking breaks, and self-care.
Stand up for what's right and stay true to your values, just as Sarah Perry does.
Listen on the links below:
Episode on YouTube
Apple Podcast
Link to everything: https://linktr.ee/zerocaloriemarketing
Intro to: Learn to fail-Alain Portman
In this episode Alan Portman explores three types of marketing failures: preventable, process complexity, and circumstances beyond control. The key to success lies in learning, adapting, and coming back stronger.
Alan offers practical advice for marketing managers, addressing challenges such as data privacy regulations and shifting consumer preferences. The focus is on quality, partnerships, and purpose.
Discover the art of personalizing the customer experience through data, automation, and genuine relationships.
We particularly love his unique take on the film Money Ball: “A fundamental lesson from "Money Ball" is the power of saying no. By utilizing data to pinpoint the best opportunities, businesses can save time and resources by avoiding less promising projects.”
Click the link find out more, way more 👇
Episode on YouTube
Linktree: https://linktr.ee/zerocaloriemarketing
Intro to: Think progress-Emmanuel Aremu
In this episode Emmanuel, the Growth Manager at OP Labs reveals some cutting edge marketing tips and tricks. His expertise centres on data, storytelling, experimentation, and tracking results.
Hear Emmanuel stress the significance of data in making informed marketing decisions. The key to analysing metrics in the right way as, he gauges campaign performance, identifies areas for improvement, and measures ROI.
He highlights using stories across his marketing content, effectively connecting with his audience. We loved hearing about his journey of how he got started in the world of marketing.
To succeed as a marketer, Emmanuel emphasizes staying updated on industry trends, embracing creativity and innovation, being data-driven, and practicing patience and persistence. He serves as an exemplary marketer who continually learns and grows.
Episode Webpage: https://www.zerocaloriemarketing.com/blog/think-progress-emmanuel-aremu
Follow his advice to enhance your marketing listen to the full episode below:
YouTube: https://www.youtube.com/watch?v=lN1HsPJqpiU
Apple Podcast: https://podcasts.apple.com/gb/podcast/001-think-progress-not-perfection-with-emmanuel-aremu/id1498805737?i=1000465399933
Spotify: https://open.spotify.com/episode/6j3OqwdbtwAjMn6IFXDWOX?si=JSZHbxgDSW-zPmg8RtMkHg&nd=1&dlsi=997d3cd77a2a498e
Link to everything: https://linktr.ee/zerocaloriemarketing
Wanna get your company in front of a 100,000 marketing folks?
At Zero Calorie Marketing: We believe everyone deserves access to top-tier marketing advice, no matter their budget or experience level. Our mission is to empower marketing folks everywhere to excel in their roles and conquer any challenges they encounter in their professional journeys. So we have made it our goal to reach 100,000 marketing managers for 2024. If you are looking to: Reach a highly engaged, global audience of marketing professionals. Be on the radar of decision-makers with an average marketing budget of 500K to 10M USD. Position your company alongside high-quality, up-to-date marketing advice, insights, and interviews with industry experts from companies such as Space NK, eToro, LinkedIn, Pipedrive, Tide Bank and so many more! And Work with a platform that highlights underrepresented perspectives and diverse voices. For more information visit us here: www.zerocaloriemarketing.com All the links: https://linktr.ee/zerocaloriemarketing Sponsorship Page here: https://www.zerocaloriemarketing.com/sponsor-us
Zero Calorie Marketing Intro
Intro to Zero Calorie Marketing! For more information visit us here: www.zerocaloriemarketing.com All the links: https://linktr.ee/zerocaloriemarketing Subtitle: My name is Suds and I’m the Co-Host and Founder of Zero Calorie Marketing. We believe everyone deserves access to top-tier marketing advice, no matter their budget or experience level. Our mission is to empower marketing folks everywhere to excel in their roles and conquer any challenges they encounter in their professional journeys. So we have made it our goal to reach 100,000 marketing managers for 2024. Over the last decade I've worked with marketing teams for companies such as Disney, Eurovision, Colgate, Tide Bank, Space NK, and many others. What I discovered was marketing teams often grapple with major issues: such as keeping up with the latest trends, finding helpful tips and tricks to ace their jobs. But the real challenge? Figuring out where to go for reliable unbiased help. That's why I started Zero Calorie Marketing. It's a platform where marketing teams can share, learn, and be inspired by fellow professionals. We offer high-quality, up-to-date marketing advice, insights, and interviews with industry experts from companies such as eToro, LinkedIn, Pipedrive, Seedcamp, and so many more! Our content is tailored to specific marketing problems, and it's all free. We really hope you have fun learn something new, and find the content here super helpful – just as much as we've enjoyed bringing it all together for you.
S3.005. "Feeling Fine" with Nina Nguyen
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Rounding up this season of ZCM is Nina Nguyen, senior marketing manager for Finecast. Finecast is a leading addressable TV company which enables advertisers to personalise TV ads across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver relevant ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.
About us:
Nina can be found here: https://www.linkedin.com/in/nina-nguyen-291850101/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
S3.004. "Leading the way" with Natasha Lytton
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Joining us for episode 4 is Natasha Lytton who is currently part of the Seedcamp leaderhip team. Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology.
The Seedcamp Nation includes over 440 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicorns Revolut, Hopin, Sorare, Pleo, wefox, Grover and viz.ai along with fast-growing businesses such as Ezra, THIS and Synthesia.
Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.
About us:
Natasha can be found here: https://www.linkedin.com/in/natasha-lytton/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
S3.003. "Marketing for a minute" with Mollie Woolnough-Rai
Welcome to Zero Calorie Marketing season 3!
Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
This episode we are joined by hosts Suds' good friend Mollie Woolnough-Rai. Mollie is currently the senior marketing manager for Penny Black who connect brands and their customers at the moment of unboxing to create the personalised experiences that every customer wants. Via their revolutionary new marketing channel, digital meets analogue to make memorable moments that build loyalty.
About us:
Mollie can be found here: https://www.linkedin.com/in/molliewoolnoughrai-seniormarketingmanager/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
S3.002. "Your Data Power Unleashed" with Krisztina Gyüre
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers.
We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Joining us for episode 2 is Hungarian power house Krisztina Gyüre, marketing manager at Datatonic and also more notably Google Cloud's Partner of the Year for MLA! Datatonic are a team of data experts who enable businesses to accelerate impact through cloud data engineering, advanced analytics and AI.
About us:
Krisztina can be found here: https://www.linkedin.com/in/krisztinagyure/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
S3.001. "Leader of the pack" with Fiona Stevens
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers.
We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as well as tips and tricks listeners may be able to take away.
Kicking things off we have guest Fiona Stevens, a B2B Marketing for almost fifteen years, building on and offline expertise across UK, European, APAC and US markets. From start-up to established business she has had experience working in and managing both in-house and agency teams.
About us:
Fiona can be found here: https://www.linkedin.com/in/fionastevens1/
Suds, founder of Interesting Content can be found here: http://interestingcontent.com
S2.006. "Business of Beauty" with Kristen Parker
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Kristen is a social media professional with a passion for beauty who moved from Australia to the UK 11 years ago to pursue her career in the beauty industry.
- Kristen creates, plans and executes the global social media strategy for Space NK across all platforms ensuring campaigns increase engagement, audience, revenue and traffic.
- She knowledge and experience with Facebook, Twitter, Instagram and YouTube. Excellent attention to detail, time management and organisational skills. Proven track record of exceeding performance expectations, remaining results focused, and adhering to timescales.
About us:
- Kristen can be found here: https://www.linkedin.com/in/kristen-fitzgerald-61061662/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/About us:
S2.005. "Connect 4" with Christina Pashialis
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Christina Pashialis is the founder of ContentUK; the UK's community for content marketers.
- With 6+ years of content management experience at tech startups across companies like Soldo, Hubbub Fundraising, Grizzle and Geckoboard, she's keen to support others carving content marketing careers
About us:
- Christina can be found here: https://www.linkedin.com/in/christina-pashialis-1329b156/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
S2.004. "Action Man" with Mark Johnstone
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Mark Johnstone is creative director, consultant and the founder of Content Hubble. He helps marketing teams in agencies and brands come up with better content ideas.
- The campaigns Mark's been responsible for have gained over 38,000 links, 2.8 million social shares and 44 million visits.
- He is now obsessed with breaking the creative process down into actionable steps for others to follow. He does this through training workshops, consulting and on his new blog and podcast (which will be launched in January 2021).
- To hear about it first, you can sign up at Content hubble. You'll also get a free ebook about 31 content campaigns that have earned 11,882 links. You can grab it at contenthubble.com.
About us:
- Mark can be found here: https://www.linkedin.com/in/markjohnstone1/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
S2.003. "The B2B Marketer" with Tom Hunt
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Tom Hunt starts and grows B2B businesses.
- Before that he studied Chemistry at Imperial College London and followed the herd to a management consulting job in the City Of London.
- He got bored, built a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world and sold 90% of it.
- Tom now began and grew the world's most profitable podcasts for B2B businesses: Fame
- Built the podcast host for high growth businesses: bCast
About us:
- Tom can be found here: https://www.linkedin.com/in/tomhuntio/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
S2.002. "Unleashing the power" with Darian Sims
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Darian Sims is the marketing Director at Freespee he works around unleashing the power of conversations and driving digital prospects to convert faster
- He does this by working with some of the most passionate revenue leaders in an amazing software company obsessed with accelerating their customers sales.
- Darian shapes winning conversations between brands and consumers within the broader digital experience. They lose the gap between online browsing experiences and offline phone conversations between real people.
- His experience comes from years of collaboration with some of the most well known brands on the planet. His platform has evolved to solve real digital transformation problems; spanning markets, technologies and changes in buying habits for over 10 years.
About us:
- Darian can be found here: https://www.linkedin.com/in/dariansims/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
S2.001. "Double Trouble" with Amanda & Callum
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
- Amanda Baker is the co-founder of Make Us Care — a strategic creative partner for businesses doing good in the world.
- She works closely with founders, leaders and marketing teams to build brands people care about. Her magic sauce is a communications framework she created called the 5 Stories.
- Callum Murphy is the co-founder and managing director of Make Us Care, a creative partner for startups and scaleups.
- Joining his first agency at 20, he became fascinated with the way businesses can change lives and perspectives. He became obsessed with my clients’ success and being a key player in the end result.
About us:
- Callum can be found here: https://www.linkedin.com/in/callummurphy/
- Amanda can be found here: https://www.linkedin.com/in/amandabuildsbrands/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
S2.000. Welcome to Season 2!
We are back! After our successful first season Zero Calorie Marketing is once again back bringing you right back into the action. Once again we bring you no fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
Joining us for season 2 as co-host is; Niki Igbaroola
- Niki is a multi medium story teller who has worked within the tech, fashion and publishing industries connecting brands with their customers using authentic, creative narrative.
- She is a voracious reader and has seen her conversations about books reach international audiences.
- She believes in the power of community in shaping a brand's journey, citing Kia Collective as one of her biggest inspirations when it comes to Marketing strategies.
Be sure to tune into the next episode to listen to Amanda & Callum discuss their experience being co-founders for their company Make Us Care.
About us:
Suds is the founder of Interesting Content: http://interestingcontent.com
Co-host Niki is a talent and audience development manager at Cassava Republic Press and Marketing: https://cassavarepublic.biz/
007. "Think outside of the box, always!" With Jake Medina & Daniel Najafi
Welcome to Episode 007!
Although the 2 guests on this episode had just met at the studio for the first time, they not only complemented each other's viewpoints they also had something interesting to say from different perspectives. We were glad both Jake & Daniel got on so well and made for a great episode. Enjoy!
Last episode for series 1
Below are just a few of our highlights (you will hear about):
- The power of stories
- Importance of keeping a to do list! and top tips on how to manage your own list!
- The surprising way you can educate yourself by adopting on the philosophy of "Learning by doing"
- Surround yourself with good people and everything else will follow
- Our guests views on the direction digital marketing is heading towards..
- The importance of having a solid purpose as a brand!
- The difference between working on your business vs in your business
- The first question you should ask your client before starting
- Being selective and turning work away the importance of
About us:
- Jake can be found here: https://www.linkedin.com/in/jakemedina1/
- Daniel can be found here: https://www.linkedin.com/in/danielnajafi/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
006. "Do something you enjoy!" with Omar Juman
"Do something you enjoy!"
Welcome to Episode 006!
We had so much fun recording this with Omar Juman Co-founder of Blue Drop Studio. We hope you will enjoy listening to it, as much as we did recording it!
Below are just a few of our highlights:
- We discuss impostor syndrome how everyone has it and ways to overcome it
- Omar speaks about how learning and continually educating himself has helped him both personally and professionally!
- Why having a support structure/ someone to speak to is vital
- The importance of having a mentor
- How to build good relationships with your clients and maintaining your integrity
- How word of mouth is indispensable for any growing business
- If you are starting out why you shouldn't offer to do everything and anything but specialise instead!
About us:
- Omar can be found here: https://www.linkedin.com/in/omarkjuman/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
005. "People don't think in channels" With Suzanna Chaplin
Welcome to the 5th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!
- In this episode; hear from CEO and founder of esbconnect: Suzanna Chaplin.
- Suzanna is quite unique; in being possibly the only certified spin instructor, who happens to also run a very successful tech company, who in another universe could have also been a criminal lawyer. I doubt anyone else has or can corner this niche.
- Although she trained to be a lawyer, you will learn how she fell into and loved the marketing world. Legal worlds loss is our gain. Yes!
- The very surprising lesson she learnt from spending a weekend at a Tony Robbins seminar
- This was the first episode we recorded and if you listen closely we have a very special but mostly silent guest in the studio; Dexter the dachshund!
About us:
- Suzanna can be found here: https://www.linkedin.com/in/suzannachaplin/
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co host and Marketing associate at Interesting Content
004. "Knowing what you don't know" with Niamh Cassidy
Welcome to the 4th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)! In this episode, you'll hear from the Head of Content at Fidel: Niamh Cassidy.
You'll find out how she got into the world of marketing. The everyday challenges she faces and how she copes with it all.
The basic outline of her yet to be written first book, and her surprising hobby. And exactly how many eggs you can fit into your mouth? (don't say this podcast isn't super informative!)
Highlights: Sometimes not knowing what you don't know is a blessing in disguise.
The frustrations and ultimately freedoms of working in a startup, where you have a blank canvas to paint the future.
How to place weight on opinions when multiple departments are involved.
The difficulties in creating a content calendar.
Tips on getting internal teams bought into content.
Often the best strategy is a priori and corrigible
About us:
Niamh can be found here: https://www.linkedin.com/in/niamhcassidy1/
Suds is the founder of Interesting Content: http://interestingcontent.com
Sabrina is co-host and Marketing associate at Interesting Content
003. "Less is more!" with Sarah Lloyd Parry
Welcome to the 3rd episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!
- In this episode, you'll hear from the CMO of Avora: Sarah Lloyd Parry.
- This episode has so many gems after gems and mic drop after mic drop moments, it was a real struggle for us to choose a snippet sentence. That would sum up the conversation we had.
- We were left truly inspired long after recording this.
Below are just a few of our highlights:
- You'll hear the importance of investing in people and how Sarah approaches her team; "Amazing to see how much people can do, when you believe in them!", why "sometimes you just have to learn the hard way!"
- The key to creating a customer persona isn't just about understanding but "caring about your customer" too.
- Sarah has a real love for learning, growing and "finding things out!", and her view that "Technology can enable you but it's what you do with it!" which is more important.
- We also touch on how "Digital marketing has to be careful!" and the importance of long term thinking.
- "Less is more!"
About us:
Sarah can be found here: https://www.linkedin.com/in/sahlp/
Suds is the founder of Interesting Content: http://interestingcontent.com
Sabrina is co host and Marketing associate at Interesting Content
002. "Learn to fail" with Alain Portmann
001. "Think progress, not perfection" with Emmanuel Aremu
Welcome to the inaugural episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!
- In our very first episode, we talk to Growth Director, Angel Investor, and all-round good guy: Emmanuel Aremu!
- We learn about how he approaches marketing, things he has learnt, the people he has met, and how they have influenced him. You will also get top tips on growth hacking, learning about marketing, and where he met his mentor (the answer may not be where you'd expect).
- We hope you will have as much fun listening, as we did recording this episode.
Be sure to subscribe and tune in for episode 002!
About us:
- Suds is the founder of Interesting Content: http://interestingcontent.com
- Sabs is co-host and Marketing associate at Interesting Content
- Emmanuel can be reached on LinkedIn https://www.linkedin.com/in/emmanuelaremu/
- Emmanuel's Venture Firm CGV: ( They Invest in underrepresented founders looking to change the world.) https://cgventures.co/