We have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description.
Today, we’re going to elaborate on another crucial mistake →
Not Running Advertising Campaigns Because Your Budget Is Small
The key to successful advertising isn’t only increasing your daily budget but also making sure to set up your campaigns properly.
It includes creating a strong strategy, following the best practices, targeting keywords with a high search volume, keeping a close eye on your competitors, constantly testing new ads and ideas, and knowing your industry advertising averages to have realistic expectations.
If you spend a fortune without getting results, maybe you should restructure your campaigns, stop focusing on low-performing keywords, change your bidding strategy, create better ads, and review your target audiences.
These are the questions you need to ask yourself:
☑️ How many site visitors do you have from Google, Facebook, or LinkedIn Ads? (If you’re getting more conversions from Facebook and only a few from other platforms, you should focus on Facebook since it’s already working for you.)
☑️ Are you remarketing to previous website visitors and clients? (If you don’t encourage your past website visitors to complete their purchase, then who will? Your advertising strategy should always include a remarketing campaign.)
☑️ What is the Click-Through Rate of your ads? (The average click-through rate on Google Ads is 2%, but if you polish and experiment with your ad copy you might get 15% and increase the chance of getting a conversion.)
☑️ How often do you create new ads? (Advertising is all about testing. It means that you need to review your campaigns and try something new at least once per week to find out what works best for your business.)
☑️ What is your advertising ROI and cost per lead? (In short, do you lose or gain money from your advertising efforts? Of course, you’d want to stick to the latter. Average advertising ROI is 300%, but with the right advertising tactics you can get it up to 1000% and more.)
☑️ Are you taking advantage of advanced and new ad formats? (If you don’t use dynamic and responsive search ads yet, it’s time to restructure your ad campaign as they have proven to drive more clicks and increase the conversion rate.)
☑️ How much money do you invest compared to your competitors? (The more money you spend on advertising, the more exposure your ads get. If your daily ad budget is $30 while your competitor is spending $150 on the same keywords, you can easily guess whose ads will get more clicks and possibly bring more purchases or leads.)
☑️ Are you spending money the right way after all or could you improve your advertising campaigns for more sales, more leads, and a higher return on ad spend?
In our next video tomorrow, we’re going to talk about the fourth most common marketing mistake you might be making.
Stay tuned and if you’re curious, go ahead and download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!
Here's your 5 marketing mistakes template👇
http://zima.media/5-marketing-mistakes
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