#ZNlive - Communicators talking to communicators

On our recent #ZNLive, we hosted József Máté, Head of Communications EMEA at Corteva Agriscience. József shared his perspective on digital communication.

During the live, the conversation touched on two main topics: the post-COVID Era and the role of AI.

In the post-COVID era, there is a renewed recognition of the importance of personal interactions alongside digital tools, emphasizing the need for balance.

József highlighted AI's effectiveness in media relations but cautioned about its limitations, lacking the intuitive insights of humans in communication processes.

On this episode of #ZNLive, we were with Communications Director at Habitat for Humanity International Kasia Jasik-Cainzos, who navigates the high stakes of European Elections, power of proactive engagement, and the importance of clear messaging. With over 10 years of experience, she shares how her organization braved COVID-19 with innovative adaptability and communication.

Discover the fascinating world of animal communication and the power of social media in our recent #ZNLive episode. Join hosts Philip Weiss and Liora Kern as they engage in an insightful conversation with Clare Carlisle, a Communications Director at AnimalhealthEurope. As an advocate for animal health and welfare, Clare shares her expertise in navigating the complexities of livestock farming practices and sheds light on the undeniable allure of cat videos and other heartwarming animal stories. From heart-melting adoption journeys to the vital role of pets in mental health, this episode offers a rich tapestry of insights and stories. Gain valuable communication strategies, including the effective use of Twitter, Instagram, and LinkedIn, and learn how to become a thought leader in your field.

In a recent episode of ZN Live, Doron Themans, a Conversational AI strategist and entrepreneur, highlighted the significance of chatbots as digital co-workers. The discussion emphasized the need for integrating chatbots into organizational processes, while still acknowledging the importance of human support for more complex issues. Doron stressed the importance of building chatbots that truly understand users and shared recommendations for fostering effective AI conversations. Overall, the episode explored the potential of chatbots in enhancing user experience and streamline tasks.

In a recent episode of #ZNLive, hosts Liora Kern and Philip Weiss welcomed Wouter Lox, Secretary General at AIJN European Fruit Juice Association and a seasoned public affairs professional. The discussion revolved around the importance of professional associations in fostering a growth mindset and facilitating knowledge exchange. They emphasized the significance of transparency, continuous learning, and effective communication in the domain of public affairs. Wouter also shared his commitment to sustainability and provided advice for young professionals entering the field, highlighting strong communication skills, the ability to simplify complex ideas, and unwavering passion as keys to success.

In a recent episode of #ZNLive, we had the pleasure of hosting Mike Sax, the founder of ACT | The App Association, entrepreneur, and founder of Wellbeyond. Our host, Liora Kern, had the pleasure of welcoming Mike, an altogether well-rounded individual, perhaps because Wellbeyond focuses on meditation for kids.

The conversation centered around the challenges Mike faced as a young software entrepreneur in Europe, the role of AI systems, and the latest digital trends. Overall, Liora and Mike shared their tips with our young communicators.

In a recent episode of #ZNLive, we had the pleasure of hosting Sebastián Rodríguez, a dedicated European campaign professional who has made a name for himself as a strategic communicator and advocate for the European project.

The conversation centered around the impact of COVID-19 on Communication and the last trends. Sebastián explained us the idea beyond his project "campaignplaybook.eu", an innovative playbook that provides organizations with tools, resources, and strategies to run effective campaigns.

Overall, Liora our host and Sebastián gave their tips to our young communicators.

In a recent episode of #ZNLive, we had the pleasure of hosting David Coleman, Vice President of Public Affairs Europe at Mars. The conversation centered around the impact of COVID-19 on public affairs and the role of transparency. David emphasized the importance of publicly defensible communication with stakeholders, while acknowledging the rise of online meetings due to the pandemic. The discussion also touched on the increasing influence of AI in the industry and the need for professionals to effectively leverage it. David offered valuable advice to young professionals, emphasizing the value of continuous learning and simplifying complex topics. Overall, transparency emerged as a key theme throughout the conversation.

In this insightful episode of #ZNLive, we were privileged to have Connor Allen, Manager of European Government Affairs at Honda Motor Europe Ltd., as our guest. Our engaging conversation took us through the labyrinth of digital communication's profound influence on the political landscape in the EU, and the measures the EU has taken to underpin democracy through communication.

As we cast our gaze forward to Europe in 2024, we focused on the crucial role of digital communication and the challenges it presents. We also contemplated the pervasive impact of disinformation and 'fake news' on EU communication strategies, deliberating on potential solutions to mitigate this issue. Plus, we critically examined the highs and lows of EU digital campaigns, offering valuable insights into their effectiveness.

Tune in for a comprehensive understanding of politics, communication, and the evolving digital world.

In this enlightening episode, we're joined by Dr. Barbara Rath, a seasoned medical professional with over 30 years of global healthcare experience. As co-founder of the Vaccine Safety Institute and founder of Seki, Dr. Rath shares her deep insights on public health, vaccine safety, and medical education. The conversation delves into her role in combatting medical misinformation, the influence of social media on vaccination, and the critical role healthcare professionals play in vaccine communication. Dr. Rath also shares her future vision for the Vaccine Safety Institute and offers invaluable advice for aspiring communicators. She recommends resources related to communication and democracy for our audience. Don't miss this episode if you're interested in healthcare, public health policy, and impactful medical communication.

In this captivating episode of #ZNLive, we had the privilege of hosting Tomi Huhtanen, the Executive Director at the Wilfried Martens Centre for European Studies, who shares his insights and expertise in the realm of political communication and public policy. With over 20 years of experience and a strong background in EU public affairs, Tomi delves into the importance of credibility and effective communication in today's complex world.

The episode explores the increasing role of media, communication, social media and visual imagery in shaping public policy discussions. Tomi underscores the need for young communicators entering the political arena to understand their audience, grasp the content and context of the discussion, trust their intuition, adapt to changes, and embrace risks even when the outcome is uncertain. Additionally, Tomi Huhtanen shared with us tips for young communicators that can navigate the complex world of politics and enhance their ability to convey authentic and impactful messages.

On this episode of #ZNLive, we were honored to have a conversation with Maria Linkova-Nijs, an accomplished figure in the world of public affairs and communication. Currently serving as the Communications Director of the European Chemical Industry Council (Cefic) – the largest trade association in Brussels, Maria carries a rich background in broadcast journalism, European studies, and strategic public affairs. Known for her uncanny ability to simplify complex policy matters into compelling narratives, Maria is a force to reckon with in the world of communication.

Maria shares her insights on a variety of topics, including AI's impact on the communication landscape, strategies to combat fake news, and the importance of effective internal communication. She also explores the delicate balance between brand image and individual freedom in organisational communication. Lastly, Maria provides valuable tips for young communicators and recommends resources for further learning. Dive in for an in-depth look into strategic communication and public affairs.

On this episode of #ZNLive, we had the privilege of hosting Dr.Naveen Thacker, a distinguished figure in the field of pediatrics. As the former National President of the Indian Academy of Pediatrics and the current President of the International Pediatric Association (IPA), he has expertise in research, health communication, healthcare, vaccines, health informatics, and medical research.

The conversation raised important questions about IPA and how to combat misinformation, the impact of social media on vaccination and the role of HCPs and Doctors in communicating on vaccines. Additionally, Dr.Naveen Thacker shared with us tips for young communicators and he recommended the IPA Online Course.

On this episode of #ZNLive, we had the privilege of hosting Gary Finnegan, an experienced journalist and editor. Finnegan, Editor of Vaccines Today, brought his extensive expertise in health journalism and editing to the table. We explored Finnegan's work on online vaccine communication and his experiences with AI models like ChatGPT 4, Bing, and Bard. The conversation raised important questions about the trustworthiness of these models, particularly based on Finnegan's firsthand experience in creating a vaccine communication chatbot that highlighted potential limitations.

On this episode of #ZNLive, we were with Benita Lipps who is a highly experienced association manager, non-profit, and brand strategy expert, brings over 10 years of experience in professional non-profit management and empowering people and organisations to reach their full potential. As a partner and sponsor of @Women Who Advance Associations, as well as the Senior Non-profit Leader and Head of DGA Europe Association Practice, she has worked with diverse European associations, projects, teams, and organisations in various sectors, promoting a more innovative and collaborative society through knowledge sharing and networking. In this episode we dive into the celebration of female talent in the international association sector. We discuss the status quo of International Women's Day, the crucial role of diversity and inclusion in associations, redefining value propositions post-COVID, the latest communication trends for non-profits, and the link between personal and organisational communication. Join us as we highlight the achievements and challenges of remarkable women in this dynamic industry.

On this episode of #ZNLive, we were with Gareth Harding (@garethharding) who is the owner of Clear Europe and Director of Missouri School of Journalism's Brussels Programme. During our discussion, we explored the communication in the bubble and the hideousness of jargon. Additionally, Gareth shared with us tips on crafting a good quote, including using vivid language, voicing strong opinions, and avoiding jargon and acronyms.

On this episode of #ZNLive, we were with David Hart (@D_A_Hart) who is Corporate Affairs and Business Leader ans has more than 20 years in senior communications role. In this episode, we dived into the latest trends in communication and digital, exploring how they're transforming the way we connect with each other and the world around us. Our guest shared his own experience in communication. Additionally, we explored the link between personal and organizational communication, examining how the two intersect and influence each other.

On this episode of #ZNLive, we were with Principal of Irimi company Angus Thomson (@ThomsonAngus) who is supporting the development and implementation of social and behaviour change policies and programs for public health. During our discussion, we explored the significance of misinformation in the healthcare industry and its potential consequences. Additionally, we delved into the ways in which healthcare professionals could enhance their communication strategies to combat the spread of misinformation.

On this episode of #ZNLive, we were with The Risk-Monger David Zaruk (@zaruk). We discussed communication on environmental-health risks, AI tools like ChatGPT, how AI will affect our way of communication and the compatibility of science communication.

On this episode of #ZNLive, we were with the Principal Adviser on Justice Policy, EU Commission Paul Nemitz (@PaulNemitz).  We discussed Mastodon and Twitter in 2023, how the crisis at Twitter has caused an increase in Mastodon users, and the importance of having a communication environment with framework rules. And through his personal experience, Paul explained the pros and cons of both platforms and how you can use them together for safe and quality conversations.

On this episode of #ZNLive, we were with the Regional Communications Director, EEMEA, at MSD Muchena Zigomo (@muchenaz). We discussed healthcare communication, the latest trends, equity and equality in healthcare, community building, gender bias, and how to overcome its challenges.

On this episode of #ZNLive, we were with a DNA Researcher & Software Developer Bert Hubert (@bert_hu_bert). He shared his thoughts on making technology and biology more palatable to the public, and the latest technological and communication trends.

On this episode of #ZNLive, we were with the Managing Director of the Public Affairs Council Joao Sousa (@joppsousa). We discussed the key takeaways from the European Digital Advocacy Summit, and the latest public affairs trends and Joao shared his top tips for people starting in communication. 

On this episode of #ZNLive, we were with the DG Climate Action Policy Officer and Instagram influencer Sevim Aktas (@SevimAktasEU). We discussed how Sevim started her Instagram journey, the latest in the EU climate advocacy, and youth involvement in sustainability.

On this episode of #ZNLive our ZN Founder & CEO Philip (@pweiss), VR specialist & COO Jesus (@jesusazogue) discussed what trends to watch in 2023.

On this episode of #ZNLive, we were with the communications adviser & event moderator, and the founder of REDCOMMS Florence Ranson (@RansonF). We discussed how the shift to hybrid/remote working had affected communication.

On this episode of #ZNLive, we were with The president & Co-Founder of ASSOCIATIONWORLD Kai Troll (@kaitroll). We discussed his takeaways from the Brussels International Association Forum #BIAFORUM and opportunities for #ASSOCIATIONWORLD.

On this episode of #ZNLive, we were with the famous Dutch TV doctor and vaccination specialist Ted van Essen (@DrTedvanEssen ). We discussed several topics related to vaccine communication.

On this episode of #ZNLive, we were with the Senior Press Officer at Van Gogh Museum Gideon Querido van Frank. We discussed interesting and viral projects and questioned the high demand for beards that have led to an entire Instagram and website project dedicated to it.

We celebrated the 300th episode of #ZNLive with Theresa Fallon (@TheresaAFallon), a Brussels-based analyst, writer, commentator on global energy and geopolitics, and the Director of the Centre for Russia, Europe, and Asia Studies (CREAS). Together with Kirill Mikhaltsov, We discussed Ukraine's dire situation and the countries involved, as well as how the media has helped bring the crisis to light amid fragmented narratives about what's been going on.

On this episode of #ZNLive, we were with the Managing Partner of Dober Partners Mark Dober. We discussed the selection process of partners in the #BestinBrussels guide, the challenges facing communication in Brussels, and current trends in recruitment.

On this episode of #ZNLive, we were with the Senior Advisor & Coach in Sustainability Development Kaj Embren (@KajEmbren). We discussed the effects of social media on the different dimensions of sustainable development.

On this episode of #ZNLive, we were with the European Media Director at Human Rights Watch Andrew Stroehlein (@astroehlein). We discussed social media and human rights, Elon Musk's Twitter takeover, and why newsletters are still a thing.

On this episode of #ZNLive, we were with the Director of the UK Trade Policy Project David Henig (@DavidHenigUK). We discussed the state of affairs in the UK, the impact of social media on geopolitics, and policymaking.

On this episode of #ZNLive, we had a chat with ZN VR Expert & COO Jesus Azogue (@jesusazogue) & ZN Microsoft Business Solution Architect Kirill Mikhaltsov. We discussed with Kirill what he was able to do with our #EUinfluencer fundraiser back in Ukraine. Jesus told us about his latest visit to the EU Space Week & we talked about how to use VR for your advocacy projects.

On this episode of #ZNLive, we were with the founder of Trains for Europe Jon Worth (@jonworth). We discussed the #CrossBorderRail project and why he took 150 trains across 28 European countries.

On this episode of #ZNLive, we were with the Policy & Content Strategist at ZN Dorian Kronenwerth (@DKronenwerth). We discussed new ways to look at communication in a traditional environment like Brussels.

On this episode of #ZNLive, we were with the founder of Simply-Communicate Marc Wright (@Simply_Marc). We discussed communication inside large organizations, digital workplace adoption, and employee engagement.

On this episode of #ZNLive, we were with climate and social justice activist Chloé Mikolajczak ( @ChloeMkljczk). We discussed the @FossilFreeEU campaign and how to empower young people to become agents of change in their community.

On this episode of #ZNLive, we were with entrepreneur and award-winning author Sahar Hashemi (@SaharHashemiOBE). We discussed the entrepreneurial mindset in a large organisation and the @BuyWomenBuilt campaign.

On this episode of #ZNLive, we were with award-winning author Karmen Špiljak (@karm3ns33ta). We discussed living in Brazil and coming back to Europe, writing and creative processes and what it means to both be an artist and entrepreneuse.

On this episode of #ZNLive, we were with event experts Philip Griffin (@philipjgriffin) and Katinka Estrade (@M_Katinka). We discussed what to expect during our much anticipated #EUinfluencer event as well as the latest trends and tools in virtual and hybrid events!

On this episode of #ZNLive, we were with @ChangingTerms Founder Mike Klein (@mklein818). We discussed how to be a ‘super connector’ and much more!

On this episode of #ZNLive, we were with EP Spokeperson’s Unit Press Officer Ana Alegre (@ana_alegrecosta). We discussed remote working in the European Parliament, Ukraine President Volodymyr Zelensky’s adept use of social media, #RightToDisconnect, and much more!

What is the metaverse? Why did Facebook change the name of its mother company to Meta? Is VR the future of social media? All these questions and many more along with the answers in this new episode of the Hyperthinking Podcast, hosted by Philip Weiss and joined by ZN's own VR expert and digital artist Jesús Azogue.