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Amazon Seller Insights

Amazon Seller Insights

By ZonGuru
Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world.

Jon and his guests have the insight and experience you need to crush the competition and rise to that coveted seven-figure seller status, whether you’re a newbie looking to dip your toes in the vast Amazon waters or a grizzled veteran looking for an edge.

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Find and Test your Ideal Customer Avatar - John Li

Amazon Seller Insights

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Selling Your Brand for a Huge Return - Ken Kubec
Is it time to sell your business? If you want the biggest return possible, Ken Kubec’s your man. As the VP of Thrasio, Ken oversees the acquisition of successful Amazon brands. He knows all the angles and is here to tell you how to transform your business into a brand that investors will pay top dollar for. Join them now to start your journey towards a big payday! Time code: 01:00 - An intro to Ken.03:55 - Overall picture of what Thrasio does. 12:00 - The top 5 things Thrasio looks for in a product. 16:00 - Jon’s advice for turning your business into a brand. 21:10 - How Thrasio determines a business’ value. 27:20 - The acquisition process. 33:10 - What it takes to sell on Amazon. 37:00 - Thrasio success stories. 40:45 - Investing in your brand.
46:05
January 13, 2021
Setting Yourself Up For A Big Payday - Jon Elder
When Jon Elder got into FBA, he had $5,000. Now, he’s a 7-figure seller with multiple brands to his name. It’s safe to say he’s mastered the Private Label long-game. Join him and Jon as they chat about how to set up your FBA business for a huge return, insider details on the brokerage process, how to attract deep-pocketed investors to your brand, and more! What You’ll Learn: 00:00 - Why you need to think in terms of selling your FBA business. 02:40 - How Elder got into Amazon selling. 09:05 - How much capital Elder started with, and what he did with it. 14:25 - Elder’s tips for properly setting up your business right from day one. 17:10 - Why having multiple brands attracts buyers. 18:10 - Elder’s description of the brokerage process. 23:30 - What parts of his contract would Elder change? 25:00 - Creating SOPs and training documentation for future buyers. 28:45 - Elder’s top tips for starting out on Amazon. 33:55 - One of the most things that impacted Elder’s return multiple. 36:35 - Elder’s last thoughts. Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else! Spotify → https://spoti.fi/3fzI0r5 Apple Podcasts → https://apple.co/3gRyt0B
42:07
January 5, 2021
Ranking up Organically With PPC - Aaron Cordovez
It’s time to face the truth: if you want to get to page 1 and stay there, you need to think beyond traditional marketing strategies; giveaways and rebates don’t cut it anymore. That’s why we got Aaron Cordovez, 7-figure entrepreneur and creator of the PPC automation platform Seller Samurai, here in the hot seat! Listen now to learn how to run PPC campaigns that drive sales and save money, how to price your product for the most conversions possible, and more! What You’ll Learn: 00:00 - Why ads are important for ranking up and staying there. 09:15 - Using PPC to successfully launch a new product. 11:35 - What Product Targeting ads are and how they help. 13:50 - Pricing your product during the “honeymoon period.” 21:10 - Aaron’s biggest piece of advice for spending your ad budget. 23:15 - How Samurai Seller helps your PPC campaigns. Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else!  Spotify → https://spoti.fi/3fzI0r5 Apple Podcasts → https://apple.co/3gRyt0B
27:40
December 15, 2020
Making Your Customers Care - Amy Wees
Product differentiation is one part art, one part science. Amy Wees knows both in and out. Since 2007, she’s successfully founded three separate brands thanks to her obsessive market research and innovative R&D strategies. She recently sat down to talk about effective product differentiation techniques, where to find inspiration, and how to use customer input to guide your research. Join her now! What You’ll Learn: 00:00 - Listen to Wees’ unique, inspiring story. 09:00 - Wees’ roadmap for developing Amazon products that sell. 15:20 - How to keep your business’ positive momentum going. 21:40 - Amy’s overall expert advice on product development. 23:50 - How Amy and Jon deal with the fear of failure. 28:20 - What to think about when developing a product. 46:30 - Amy’s one big tip for sellers, and one big thing to avoid. After listening, subscribe and like to Amazon Seller Insights to always stay up to date with the latest trends in the eCommerce world! → https://spoti.fi/3fzI0r5
58:37
December 9, 2020
Jumping Through the Trademark Hoops - Anita Mar
Is it time for you to get the trademark ball rolling? In this episode, we’re talking with Anita Mar, founder of Trademark Angel, to discuss why protecting your products with a trademark is so important. Listen now to hear Anita and Jon untangle the intricate trademarking process, the differences between US and international trademarks, and a few Amazon programs you may not have heard of that can help protect your intellectual property! What You’ll Learn: 0:00 - An intro to Anita and the services Trademark Angel offers. 2:25 - The key benefits to trademarking your Amazon products. 4:30 - Are you trademarking the product or the brand name of it? 5:30 - Why you should register for Amazon’s Transparency program. 6:25 - Do you have to get a separate trademark when selling in other countries? 8:45 - Whether you should apply for a trademark before or after listing on Amazon. 13:00 - How to utilize Amazo’s Pending Trademark Request pilot program. 14:20 - The benefits of having your product brand registered with Amazon. 16:05 - The timeline and costs for applying for a US trademark. 18:15 - Anita’s top tips for Amazon sellers looking to trademark a product. Never miss out on hot insider tips to help scale your FBA business fast. Subscribe to our podcast here! → https://spoti.fi/3fzI0r5
23:09
December 1, 2020
Why Expanding Into Shopify Matters - David Zaleski
Any serious seller will tell you: Amazon shouldn’t be your only source of income. If you want to make real money, you need to expand to other channels. David Zaleski knows all about this. He’s been building and selling brands on Shopify since he was 14! Join him and Jon as they discuss why you need to think about Shopify, the intricacies of their unique paid media model, how Zaleski’s “micro-influencer” marketing strategy builds buzz without breaking your ad budget, and more! Once you’re done, give Amazon Seller Insights a like and subscribe so you never miss another episode! → https://spoti.fi/3fzI0r5 What You’ll Learn: 02:00 - David’s inspiring story. 08:50 - When, how, and why Zaleski expanded into Shopify. 14:50 - A breakdown of Shopify’s paid media model. 18:15 - The differences between Amazon and Shopify. 26:40 - Using a “micro-influencer” strategy to naturally expand your brand. 29:30 - How to find the right micro-influencers. 35:00 - David’s process for finding a product. 36:45 - Strategies for launching on Amazon. 38:30 - Sales predictions on Amazon vs Shopify. 40:40 - FBA vs. FBM. 42:00 - David’s top 5 tips for selling on Shopify. 48:00 - Jon and David’s tips for new entrepreneurs.
55:55
November 24, 2020
Find and Test your Ideal Customer Avatar - John Li
In order to sell like the pros, you need to know who your target audience is before writing a single word of copy. How old are they? What’s their ideal price range? Do they gravitate towards flashy packaging? John Li knows how to answer those questions, fast. His software platform, PickFu, makes gathering the audience data you need to succeed a cinch. Listen now to learn how you can quickly find your ideal demographic! After giving it a listen, like and subscribe to Amazon Seller Insights for all the juicy tips you need to stay ahead of the FBA game! → https://spoti.fi/3fzI0r5  What You’ll Learn: 00:00 - A brief summary of how PickFu helps you gather marketing data 03:25 - Using PickFu to accelerate your product selection phase 05:30 - Letting the data choose your product packaging 08:40 - Identifying selling points that customers relate to the most 10:45 - Finding your target audience 14:20 - Insider tips for getting the most out of PickFu 18:00 - How PickFu gathers their audience data
20:42
November 17, 2020
Scaling Your Traffic for a Big Payday - Chloe Thomas
How do you bring in the traffic you need to build your brand into an asset you can sell for a huge profit? Chloe Thomas, the host of the eCommerce Master Plan podcast, is here to answer that! Since 2003, she’s helped FBA businesses generate new customers with innovative, cost-effective marketing plans. Tune in and learn how you can craft ad campaigns that save money, increase conversions, and expand your brand! Once you’re done, like and subscribe to Amazon Seller Insights so you’re always one step ahead of the competition! → https://spoti.fi/3fzI0r5 What You’ll Learn:  02:50 - Chloe’s eCommerce background.  06:00 - How to evaluate if your advertising strategy’s working. 09:45 - Why Return on Ad Spend is more useful than CPA. 12:00 - Determining where your “breaking point” should be.  17:00 - Overhead costs you need to factor in.  20:10 - Adapting your marketing strategy to changing consumer habits. 22:20 - The role Amazon plays in establishing a brand. 30:15 - When to begin branching out your brand beyond Amazon. 33:50 - Key tips for making your business a sellable asset.  38:00 - Chloe’s top tips for turning your business into a brand.  41:55 - Common mistakes sellers make.  49:30 - Chloe’s Christmas 2020 eCommerce trend predictions.
59:21
November 10, 2020
Warming Up Your Outside Traffic | Ian Smith
Scaling up your FBA business for a huge payday means one thing: generating leads. If you want a beefy contact list investors with deep pockets will pay top-dollar for, you need outside traffic. Ian Smith from Evolve Media, a firm specializing in helping FBA businesses generate warm traffic outside of Amazon, is here to help.  Their conversation covers effective Facebook marketing strategies, turning cold traffic into warm traffic, and how to build up massive, profitable customer email lists. Click play now, and like/subscribe to Amazon Seller Insights to never miss a new episode! → https://spoti.fi/3fzI0r5  What you’ll learn: 02:00 - Ian’s strategy for driving outside traffic to new Amazon listings.  07:00 - How to target warmer traffic to your FBA storefront. 11:15 - Using actual data and/or look-alike data in Facebook ad campaigns. 13:00 - How Amazon interprets data from outside Smart URLs. 14:55 - Tips for warming up cold traffic. 19:00 - Ideas for building up a customer email list. 20:25 - Ian’s ideal flow for capturing customer info.  22:40 - Why generating an email list is critical to your FBA business.
27:20
November 3, 2020
Mastering PPC Campaigns | Michael Eriksson Facchin
Knowing how to structure, manage, and optimize PPC campaigns is your key to Amazon success. Luckily, Michael Eriksson Facchin’s here to help launch your listing to page 1! As the founder of AdBadger, Facchin’s helped FBA businesses of all sizes get the most bang out of their advertising buck with expertly crafted campaigns filled with conversion-grabbing keywords. Join him and Jon as they discuss the basic structure of a winning PPC campaign, the best way to spend your ad budget, and more! Once you’re done, like and subscribe so you never miss out on expert advice to scale your FBA business! → https://spoti.fi/3fzI0r5 What You’ll Learn: 00:00 - Why mastering your PPC campaign is so important. 06:30 - Michael’s background, and how AdBadger came to be. 10:10 - Basic fundamentals of structuring a winning PPC campaign. 16:20 - How to use manual campaigns to find powerful keywords. 20:30 - What to do with keywords that aren’t getting results. 25:30 - Effectively budgeting your PPC campaign. 32:00 - Should already successful businesses bother running ad campaigns? 35:30 - Michael’s tips for continually optimizing your campaigns. 41:00 - Some last key pieces of advice.
45:39
October 27, 2020
Optimizing Your Way to the Top | Emma Schermer Tamir
Crafting a perfectly optimized Amazon listing is one part art and one part science. Emma Schermer Tamir has both sides down pat! As the CEO of Marketingbyemma.com, she helps independent Amazon FBA businesses write advertising copy that connects and converts. Join her and Jon as they breakdown live Amazon listings to show you why developing a deep understanding of your ideal customer is the key to big-time sales!  Are you looking for more in-depth discussions with 7-figure sellers, industry thought leaders, and successful entrepreneurs? Link and subscribe to Amazon Seller Insights now! →  https://spoti.fi/3fNZDU3 Main Takeaways: 00:00 - Why writing a copy that emotionally connects is so important. 04:00 - Emma’s listing optimization fundamentals. 13:00 - Making sure customers can skim your listing. 16:12 - A comparison of 2 separate products’ listings. 22:00 - Turning a specific niche into a 6-figure product. 27:30 - How a small brand managed to become #1 in its product category. 37:25 - Tips for developing a deeper understanding of your ideal customer. 45:10 - Writing engaging, effective advertising copy. 48:55 - An example of an FBA listing Emma helped launch.
56:39
October 20, 2020
Mastering Product Manufacturing | Zack Leonard
Do you want to sell innovative products that establish you as a trustworthy brand? Then you need to listen to what Zack Leonard, founder of Gembah, has to say. He and his elite team of engineers guide Amazon sellers through the complex world of research/manufacturing to ensure they end up with perfectly designed items that sell. Click play now to hear how he validates ideas, produces them in the most cost-effective way possible, and more! Once you’re done, like, and subscribe to Amazon Seller Insights to give your business the edge it needs to dominate! → https://spoti.fi/3fzI0r5 What You’ll Learn: 00:00 - A brief history of Gembah. 11:00 - Zack’s process for validating potential product ideas. 16:30 - Insider tips for effective product differentiation. 23:00 - What to do if you operate with a low budget. 30:00 - How to find reliable, trustworthy manufacturers. 35:40 - What is Zack’s biggest piece of advice for brand new sellers? 37:00 - Zack’s advice for advanced sellers.
42:41
October 13, 2020
Acing Your Product Launch | Regina Peterburgsky
If anyone knows how to launch a product, it’s Regina Peterburgsky. She’s one of the first sellers to dominate the Australian marketplace with innovative strategies that fully leverage Amazon’s A10 algorithm. Want to know her secret to success? Click play now to listen along as she and ZonGuru CEO Jon Tilley discuss her proven methods for getting a new product to page 1 and keeping it there! Also, like and subscribe to the podcast so you never miss an episode! → https://spoti.fi/3fzI0r5  Timecode: 00:00 - Who is Regina Peterburgsky? 03:10 - Regina’s product launch strategy 07:50 - The “x-factor” that will help you rank you up 09:35 - Ensuring your keywords get traffic 13:20 - Organic ranking factors you shouldn’t ignore 14:35 - Should you use super URLs or direct links? 17:00 - Are messenger bots an effective way of gathering emails?  19:30 - Tried and true methods to bring outside traffic
24:30
October 6, 2020
Preparing Your Business For A Big Exit | Nate Ginsburg
Amazon Seller Insights, Episode #011: Are you thinking it’s time to get into the FBA game, and want to make sure you set yourself up for a big payday? Then say hello to Nate Ginsburg! As the founder of SellerPlex, a firm specializing in helping eCommerce businesses prepare for their grand exit and a grander paycheck!   Click play now to listen to Jon and Nate’s chat about how COVID-19 has changed the marketplace, why this is a great time to jump into the FBA game, and what it takes to succeed in a continually evolving marketplace! Listen now and subscribe! → https://spoti.fi/3fzI0r5 Timestamps 00:00 - Intro to Nate Ginsburg, founder of SellerPlex. 05:25 - How has COVID affected how people do business on Amazon? 12:45 - What are the current opportunities for people who are thinking about starting an Amazon FBA business? 16:00 - What are the key things you need to focus on to get an 8x return when selling your business? 24:30 - What are the 3 P’s, and how do they help you grow your business? 27:45 - The importance of having a vision: what specific items should you focus on to succeed? How do you grow your business know-how? 33:45 - How has ZonGuru been able to stand out in a crowded marketplace? What vision for success did they adopt? 38:40 - What kind of metrics should sellers look at, and which tools will help them save time?? 42:30 - What are the most common mistakes by newer sellers? 45:45 - What are Nate and Jon’s tips and “life hacks” for up and coming Amazon entrepreneurs?
53:34
September 30, 2020
Building an eCommerce Brand | Ezra Firestone
Amazon Seller Insights, Episode #010: What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!  We will cover why this is the PERFECT time to get into Amazon selling and why the goal of every e-commerce business should be to build a brand they can sell. Ezra Firestone is a multi-million dollar seller with over 15 years of e-commerce experience, including building up and eventually selling his own online beauty product brand, Boom. He also runs the Smart Marketer blog, an online school teaching the fundamentals of the e-commerce business. Read the blog here: https://bit.ly/3clw1gG Listen now and subscribe! → https://spoti.fi/3fzI0r5
44:27
September 23, 2020
Taking Your Product to Global Marketplaces | Jana Krekic
Amazon Seller Insights, Episode #009: In this episode of Amazon Seller Insights, Jon speaks to Jana Krekic, founder of YLT Translations. She has had over four years of experience helping various 7-figure Amazon sellers connect with global marketplaces.   Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for eight years, where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 42 people, but also wholly understands E-commerce and Amazon sellers.   “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.” Listen now and subscribe! → https://spoti.fi/3fzI0r5
45:27
September 11, 2020
Prepping Your PPC Campaigns for the Q4 Rush | Howard Lee
Amazon Seller Insights, Episode #008: If there’s one thing that Amazon’s made abundantly clear, it’s this: PPC isn’t going anywhere. It’s hard to keep up with all the new bells and whistles Amazon adds to PPC all the time, including features such as auto-targeting, product targeting, placement multipliers, and more. That’s why we invited Coral8 founder and PPC expert, Howard Lee, back onto the show to discuss what changes you should take notice of, and how to best prepare your marketing strategy to meet the Q4 rush! Listen along as they discuss the ins and outs of critical new features, answer audience questions, and perform a live demonstration of how to find conversion-gathering long-tail keywords using Keywords on Fire! Listen now and subscribe! → https://spoti.fi/3fzI0r5 Timecode: 0:00 - Intro and opening discussion about what the most important changes to PPC are 6:45 - How big brand names have impacted PPC 10:20 - How to prepare your campaigns for Q4 sales 16:00 - Presentation about different kinds of PPC campaigns and how to best optimize them 20:25 - Product targeting and sponsored brand PPC campaigns tips, tricks, and best practices 27:30 - New features in sponsored ads (brand modifier) 29:10 - PPC basics you need to get right 31:30 - Live demonstration of Keywords on Fire, and how it helps find long-tail keywords to put in PPC campaigns 40:10 - A discussion of the halo effect and how it helps keyword strategy 43:50 - Audience Q&A Howard Lee: When it comes to PPC, Howard Lee’s your go-to guy. With six years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.
1:01:49
August 23, 2020
eCommerce Trends With Marketplace Valet | Will and Laura Land
Amazon Seller Insights, Episode #016: Putting up page 1 numbers in today’s eCommerce marketplace is a lot tougher than it used to be. There are millions of listings out there, all competing for conversions. And with big brands with even bigger advertising budgets buying their way to the top of page 1, it might seem it’s impossible to start from scratch. Will and Laura Land are here to tell you why it’s not as tough as it looks, as long as you know the right angles! They’ve grown from selling cell phone accessories out of their house in 2002 to making $55 million in sales and founded Marketplace Valet, your one-stop-shop for all things eCommerce logistics. Hear what they have to say about how the marketplace has changed during their tenure, along with an audience Q&A! Listen now and subscribe to us for future episodes! → https://spoti.fi/3fzI0r5 Timecode: 0:00 - An introduction to Will and Laura’s extensive eCommerce background, discussion successes and failures along the way 9:10 - Will and Laura discuss the adjustments they had to make as their business scaled 16:30 - Some of the most significant changes Will and Laura saw on the marketplace in 2019, including a shifting focus towards 3rd party vendors and reseller partnerships and why they matter 20:00 - How sellers without big brand advertising budgets can still find success 26:20 - A discussion on whether or not it’s worth advertising outside of Amazon 28:20 - Changes Chinese manufacturing has done to the Amazon marketplace 34:50 - Personal tips from Will and Laura about how to persevere through tough times 37:50 - Audience Q&A Will and Laura Land: Will and Laura Land have been in the eCommerce game for a long time. Starting in 2002, they began selling cell phone accessories on eBay. Once sales began shooting through the roof, they quickly ran out of space to store inventory in their house. That’s when they decided that, hey, maybe it’s time to scale! $55 million in sales later, Will and Laura founded Marketplace Valet, their eCommerce firm specializing in inventory, warehouse, and logistics management.
58:07
August 21, 2020
Crafting Viral Videos That Grab Conversions | Jonathan Reyes
Amazon Seller Insights, Episode #016: Grabbing a potential customer’s attention is a lot harder now than it was back in the good ol’ days. Thanks to social media, we’re constantly bombarded with a non-stop avalanche of information. If you want sales, you gotta hook a customer in seconds. It just so happens, we know a guy who can help out. Jonathan Reyes, the founder of EcomVids, a firm specializing in helping 7- and 8-figure sellers craft viral videos that get conversions with over 1 billion views to its name, recently sat down for a chat. Tune in for an in-depth discussion surrounding Jonathan’s process for turning ideas into videos that get results! By the end of this talk, you’ll have the formula for viral video success right at your fingertips. Click play to listen now and subscribe to our page for more chats! ->  https://spoti.fi/3fzI0r5 Timecode: 0:00 - Jon introduces Jonathan and discusses his background 7:50 - Jonathan discusses his high-level through the process for creating videos 11:15 - Jonathan talks about the importance of understanding your audience, and how to get information that develops that understanding 14:15 - Jonathan goes over what video requirements for EBC, what makes a video convert 19:00 - Jonathan begins his presentation, beginning with the “4 truths of social media” 24:15 - Jonathan talks about the structure of a viral video 28:00 - Jonathan shows his exact formula for creating viral videos 42:45 - Jonathan analyzes an actual viral video and EBC video examples 49:30 - Audience Q&A Jonathan Reyes Beginning in 2013, Jonathan Reyes got into the FBA game and quickly discovered that the best best way to grab attention is with viral video content. And we’re not just talking about cute puppy videos here. We’re talking about obsessively crafted pieces of creative video content designed to hook customers in seconds. After honing his process down to a science, he founded EcomVids with one purpose: helping FBA sellers of all levels generate viral video content that gets results. It’s safe to say Jonathan’s a pro; EcomVids has produced over 3,000 pieces of video content that have garnered over a billion views in total. Follow us! Instagram: http://www.instagram.com/zonguru/ Facebook: http://www.facebook.com/groups/sellerinsights/ LinkedIn: http://www.linkedin.com/company/zonguru/ YouTube: http://www.youtube.com/zonguru/
1:04:42
August 18, 2020
Advanced Product Research Techniques | Brandon Young
Amazon Seller Insights, Episode #005: Is your product research hitting a slump? You’re not alone. With so much competition nowadays, it’s hard to find a product niche that gets the conversions you deserve. That’s why Jon sat down to talk with Brandon Young, founder of Seller Systems. As an 8 figure seller with 9 private labels to his name, it’s safe to say Brandon knows a thing or two about finding products that get results. Join them as they discuss proven product research techniques and demonstrate their process using live Amazon listings! Ready to dominate the FBA game with expert advice from serious Amazon sellers? Be sure to hit that subscribe button on Spotify! → https://spoti.fi/3fzI0r5 Spots to Jump in: 1:00 - Jon introduces Brandon and discusses his extensive private label experience. 7:10 - Brandon explains how he manages a large team responsible for overseeing a wide range of products. 15:20 - Brandon describes his daily business life in China, including how he chooses products from the Canton Fair, one of the largest trade fairs in the world. 17:40 - A deep dive into Brandon’s method for evaluating the risk vs. reward potential of new products. 23:50 - Brandon performs a live demonstration of his product research process using live Amazon sales data. 36:50 - Jon and Brandon answer audience questions, and discuss how private label selling has changed their lives. Follow us! Instagram: http://www.instagram.com/zonguru Facebook: http://www.facebook.com/groups/sellerinsights/ LinkedIn: http://www.linkedin.com/company/zonguru/ YouTube: http://www.youtube.com/zonguru Brandon Young Brandon Young’s been in the private label game for a while. Starting in 2015, he quickly built himself up from arbitrage seller to 8-figure eCommerce thought-leader with 9 private label brands under his belt. He’s the founder of Seller Systems, a full-fledged master course in everything private label. When he talks about winning private label strategies, you probably want to listen.
57:31
August 12, 2020
Amazon PPC: How to Successfully Launch & Optimize your Campaign | Howard Lee
Amazon Seller Insights, Episode #004: Looking to expand your FBA brand with an effective advertising strategy that grabs eyeballs and pulls in conversions? Then you’re in luck, because Jon recently sat down with 7-figure seller Howard Lee, PPC expert and Principal at Amazon marketing agency Coral8, for an in-depth breakdown of all things PPC! Tune in for a discussion on the strengths and weaknesses of different types of PPC campaigns, how to make Amazon’s A10 algorithm work for you, customer Q&A’s, analyses of actual successful PPC campaigns, and more! Howard Lee: When it comes to PPC, Howard Lee’s your go-to guy. With 6 years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns. Ready to dominate the FBA game with expert advice from serious Amazon sellers? Subscribe to the Amazon Seller Insights podcast on Spotify → https://spoti.fi/3fzI0r5
1:17:36
August 6, 2020
Turning your Amazon Product into a Lead Magnet that Converts | Raj Jana
Amazon Seller Insights, Episode #003: Grab a warm cup of coffee and a notepad as the Seller Insights crew talks with Raj Jana, branding expert who is also a very successful Amazon seller. Jon will pick Raj’s brain to get you the absolute best practices for branding and marketing the products that get you the most conversions! About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
1:09:56
March 6, 2020
Efficient Product Management for International Markets | Anthony Bui-Tran
Amazon Seller Insights, Episode #002: This week, Jon and the Seller Insights crew chat with Anthony Bui Train, an expert million-dollar Amazon seller at the age of 24. Anthony’s unprecedented success comes from his unique insight and hacks surrounding efficient Product Management for International Markets and Amazon’s FBA service. Tune in to hear his advice to young entrepreneurs and more! About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
21:51
February 25, 2020
Product Selection Tips from a 7-Figure Amazon Seller | Eric Dahl
Amazon Seller Insights, Episode #001: Hi there! Welcome to Episode 1! The Seller Insights crew is thrilled to have seven-figure seller and entrepreneur Eric Dahl on our first episode to find out what it takes to CRUSH it on Amazon. Join host Jon Tilley as he chats with Eric about the best selling strategies and product selection insights that led them to become leading figures in the independent e-commerce seller industry. About the Host: After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel. To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses. Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.
09:09
February 12, 2020