Talk'n Shopify with Zyber - eCommerce

In this episode, we tackle the challenges of scaling ecommerce operations with insights from Tim Regan and Timothy Dick, leading the charge for Peoplevox in ANZ. Dive into discussions about common pitfalls faced by up-and-coming brands, signs to scale up with a Warehouse Management System, and innovative strategies for warehouse optimization.

Join us on Talk'n Shop as we welcome Aaron Roper from Rebuy. Delve into the power of personalizing upsells and cross-sells to boost your Shopify store's sales and customer lifetime value. Discover the versatility of Rebuy's tools, from AI-assisted product recommendations to streamlined checkouts, along with strategic insights from their success team.

Learn about the 'Smart Cart' feature, incentivizing customers with free shipping and gifts. We wrap with a nod to our partnership with Rebuy and the silver linings of remote work culture. An enlightening listen for any e-commerce entrepreneur!

Zyber's Talk'n Shopify: Dive into our riveting discussion on Klaviyo's game-changing impact on businesses! Featuring insights from David (Zyber), Kat (Klaviyo), and Josh (Good George), we explored real-world success stories, marketing strategies, and the transformative power of Klaviyo. Whether you're deep in the marketing realm or just kickstarting your business, this session is packed with invaluable tips and inspiration. Don't miss out on these insights that powered businesses to new heights! 🔥🚀

📩 Klaviyo - Dive deeper into the world of email marketing with Klaviyo. Explore their solutions and witness the change they bring to businesses around the globe. Check them out here:

In this episode, our hosts David and Waldo go behind the scenes of ecommerce with the dynamic Lindsay Kalinsky from A Okendo. They reveal top-secret product releases, illuminate the art of customer retention through personalized experiences, and showcase the seismic power of word-of-mouth marketing.

Boost your business with insights on Google Seller Ratings and Google Shopping integration, while exploring the rewarding world of customer referrals. Buckle up for a riveting ride full of ecommerce strategies, unforgettable anecdotes, and a thrilling vision of the future. Don't miss out on this invaluable knowledge explosion, subscribe now! 🔥

Dive into the thrill of Shopify's latest updates with Leo and Waldo in this exhilarating episode! They get you up to speed on the game-changing AI features - Sidekick and Magic, that supercharge store management and customer interaction.

Get a sneak peek into the one-page checkout, the user-friendly Shop app, and the smart order routing that's set to revolutionize e-commerce. They also talk about the fascinating Shopify Bundles and the drop-shipping feature, Collected, that's making waves in the US market.

Learn how Shopify is giving power back to merchants and why it's the "Amazon killer" you need to watch out for! Tune in for an engaging deep-dive into the world of e-commerce innovation.

Strap in for a whirlwind tour of e-commerce's future in Episode 4 of Talk'n Shopify! John Mellows from The Kai Box joins us for a deep dive into subscriptions, AI magic, and tech tips.

Discover how email marketing is turbocharging growth and how the unique shopping habits at Countdown can inspire us all. Leo emphasizes the underutilized potential of AI and provides must-know tips for your workflow. Still unsure about AI?

By the end, we're sure you'll be a convert! Don't get left behind in the digital dust. Tune in now for an exhilarating ride!

For more information about Zyber Digital

Talk'n Shopify' brings you an action-packed podcast episode with Leo and Waldo. Discover the hottest eCommerce trends that'll transform your online store into a powerhouse. Watch out for Waldo's epic rants about eCommerce website blunders that'll make you laugh and learn!

For more information about Zyber Digital

This episode unveils the power of delivery speed, free shipping, and automation in transforming user experience. Partner Manager Hakan Steel shares game-changing insights on over-communicating shipping updates to keep customers engaged. Prepare to be captivated as we redefine customer satisfaction and revolutionize your e-commerce strategies. Get ready to unleash the full potential of user experience!

For more information about Zyber Digital

Guess who's back? Talkn' Shop returns with a vengeance, bringing you hilarious stories, mind-blowing insights, and top-notch guests. Join us as we spill the tea on our hiatus adventures, including that unforgettable encounter with Leo at a Z petrol station. Plus, get the scoop on the latest online sales trends in Q1 2023. Smart minds tune in, and this episode is your ticket to digital optimization.

For more information about Zyber Digital

Responding to reviews is your opportunity to shine in front of current and future customers. 4.3 is stated as the optimal rating for customer reviews, so how can merchants manage negative reviews?

Listen to this episode as David shares some nuggets of gold around responding to reviews:

• The do’s and don’ts for responding to reviews.
• Turning negative reviews into opportunities.
• The real benefits for merchants who respond to every review.

For more information on Okendo

Let’s chat about how wishlists can enhance shoppers’ online experiences! A wishlist is an eCommerce function, allowing customers to create personalised collections of products they want to buy and save for later.

In this episode David shares:

• How can brands use this data beyond the wishlist function?
• What should you expect when adding a wishlist to your eCommerce store?
• His favourite wishlist apps.

For more information about Wishlist Plus:

Data analysis is crucial for eCommerce merchants, but it can be overwhelming at times! We’ve moved from limited data available, to multiple platforms, making it time-consuming and tricky to know what to focus on.

In this episode, David shares insight on:

• How to get started with efficient data analysis?
• Recommended technology to bring information into one platform.
• What data is important to look at?

For more information on Glew

In this week’s episode of A Shot of Caffeine, we discuss the powerful A/B feature of Klaviyo which eliminates the guesswork from each campaign. A/B testing is an experiment, showing users different variations at random. But how can eCommerce merchants really leverage this tool?

Listen to this episode to discover:

• How can eCommerce brands use A/B testing to drive growth?
• What to consider when implementing A/B testing?
• Do’s and don’ts for A/B testing.
• The full stack of benefits, from reduced risk, increased conversions and more.

For more information about Zyber's Klaviyo packages:

Are you looking to get started with subscriptions? By 2025 subscriptions are estimated to be a $500billion market. 60% of subscriptions have been in place for more than one year.

Listen to this episode of practical tips as we discuss:

• What kind of merchants are best suited to offering subscriptions?
• What are the true benefits for merchants?
• Tactics to make subscriptions more attractive to customers.

Episode of Talk’n Shopify: Understanding the power of subscriptions with Recharge

Get higher conversions and more real estate with Google Shopping. Google Shopping allows users to search for products across eCommerce websites and compare prices between different merchants. In addition, Google Shopping ads convert 30% higher than text based ads.

In this episode we discuss the importance of being listed as a merchant:

• How can it make your customers’ experiences better?
• What is the true benefit for merchants?
• How can merchants manage Google Shopping?
• Tactics for getting ahead.

What makes your brand tick? How can you portray this message to your customers? In this short episode we chat about the importance of a crafted welcome flow when it comes to your online store. This is a critical moment in the customer lifecycle, and one of the most opened email flows. A welcome flow is an eCommerce brand's chance to greet their customers and convey their brand, like a retail store would when customers enter their store.

Listen to this short episode of practical tips as David discusses:

• Strategy for approaching your welcome flow.
• What to include in your welcome flow.
• How to make your flow unique.

From the show: 

More information about Klaviyo, the data-driven platform for email and SMS marketing:

Are you looking to engage your customers without a points system? In this short episode of A Shot of Caffeine, we discuss strategies that brands can use to build points-free loyalty, create memorable experiences and retain customers.

Listen to this episode as we explore:

• Insight into points-free loyalty strategies.
• How can you drive loyalty and rapport with customers without a points system
• Advice for brands define and segment their VIP customers.

For more information about Zyber Digital

Let’s discuss how you can leverage a quiz across your eCommerce store. Quizzes enable merchants to enhance customer experiences on-site. Additionally, they also help brands build customer relationships by understanding their customers’ zero-party data.

Listen to this episode of A Shot of Caffeine as we discuss:

• How can quizzes benefit both customers and merchants?
• Who should be using a quiz?
• How can quizzes drive conversions?

Find a quiz app for you:

Octane AI:

Personalisation is super powerful across your customer reviews. In this episode we discuss how brands can use zero-party data and attributes to enhance their reviews and UGC.

91% of consumers are more likely to shop with brands that provide product recommendations that are personal to them.* Listen to this short episode of practical tips as David discusses:

• What are attributes, and how can brands leverage these?
• How can attributes drive personalisation and customer experience?
• What are the true benefits for merchants using attributes?

Find a reviews app for you:

Okendo

Providing customer care is crucial for eCommerce merchants striving for growth. However, this doesn’t have to come at the expense of time and costs to your business. Hear from our Growth Strategist about how an omnichannel communication strategy can enhance your eCommerce business.

Listen to this episode of A Shot of Caffeine as David shares:

• What does it mean to use omnichannel communication in your customer service strategy?
• What are the benefits for merchants using an omnichannel solution?
• How to implement a unified customer service strategy.

For more information about Gorgias, a powerful unified helpdesk:

We’re back with a Shot of Caffeine to share practical tips about the most important flow you can set up in Klaviyo: the abandoned cart flow. Abandoned shopping carts account for US $18 billion in lost revenue annually. The global average: 69.75 % of carts will never make it through the check out process.*

Listen to this short episode of practical tips as David discusses:

• How can you use the abandoned cart flow to drive revenue?
• Why is it one of the highest converting flows in Klaviyo?
• What to include in your abandoned cart flow?
• Split-testing and optimisation of emails.

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

In this succinct episode of practical tips, we discuss the importance of integrating reviews into your eCommerce store. 99% of customers read reviews before making a purchase, and if you have reviews on your site, users feel 71% more comfortable purchasing a product.*

Listen to this short episode of practical tips as David discusses:

• How you can leverage reviews to increase conversions.
• The role of reviews in a buyer’s journey.
• How to generate a lot of customer reviews.
• Powerful reviews apps for every merchant.

Find a reviews app for you:

Okendo

In our first episode of a Shot of Caffeine, David shares practical tips on how to ensure you have a highly engaged customer base in Klaviyo. Unengaged subscribers cost merchants time and money.

Listen to this short episode of practical tips as David discusses:

• The benefits of removing unengaged subscribers.
• A 3-step strategy to identifying unengaged subscribers.
• Tactics to suppress customers.

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

It’s our Season 4 finale!

How do you prepare for SMS marketing? How does it compliment email marketing? How do you engage with the right customers at the right time?

In this two part episode, Waldo and David are joined by Robert Gibson, Lead Partnerships APAC at Klaviyo and Alexander Babich, Founder of Kulani Kinis. Klaviyo is a unified customer platform that enables brands to turn customer transactions into long-term relationships at scale.

Alex and his wife started Kulani Kinis as a passion project. 8 years later they reported $21m of revenue in one financial year. The brand is a long-term user of Klaviyo, and joins 10,000+ other brands using Klaviyo’s SMS features to engage with their customers.

Listen to this episode as we discuss Klaviyo’s new features, and how you can leverage 2-way SMS marketing to take your customer experience to the next level.

If you haven’t already, check out part 1 as we look at how Klaviyo can assist with growing your database, providing better experiences across the customer lifecycles, and turning transactions into long-term customers.

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

Unleash growth and get a 90x ROI with Klaviyo’s email marketing.

In this two part episode, Waldo and David were joined by Robert Gibson, Lead Partnerships APAC at Klaviyo and Alexander Babich, Founder of Kulani Kinis.

Marketers need to get smart about how they interact with their customers and use their data to create enhanced experiences. Klaviyo is a unified customer platform that enables this, empowering brands to turn customer transactions into long-term relationships at scale.

Alex and his wife started Kulani Kinis as a passion project, and 8 years later they reported $21m of revenue in one financial year. The brand is a long-term user of Klaviyo, testing its limits, and as a result they see 30-40% of their business coming through Klaviyo.

Watch or listen to part 1 as Robert and Alex deep dive into how Klaviyo can assist with growing your database, providing better experiences across your customer lifecycles and turn transactions into long-term customers.

Part 2 will be released next week as the team discuss how SMS can compliment your email marketing, and how to prepare for it.

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

Take your Shopify store to the next level with 100+ new product updates! Shopify has launched Shopify Editions: connect to consumer (Summer ‘22) which includes exciting features as the platform grows from strength to strength.

With B2B on Shopify, Shopify Audiences, Functions, Hydrogen and more, the latest update gives merchants a competitive edge and provides better user experiences for them and their customers with more personalisation, customisation and streamlined integrations.

Listen to this episode as Leo and Waldo discuss the key game changers from this update.

For more information about Shopify Editions Summer ‘22:

NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.

By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.

From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.

Thanks to our sponsors, Recharge and Klaviyo!

For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

With the increase of inflation around the world, combined with a staff shortage, many businesses are looking to tighten their belt when it comes to utilising their tech stack. Gorgias is a powerful tool, with a lot of functionality, so this week we discuss how merchants can use it to improve their customers’ experience while automating workload and reducing business overheads.

Gorgias is a unified help desk, enabling merchants to manage all of their customer communications in one place, including email, live chat, social channels, and reviews. We were joined by Joel Tregoning, Partnership Manager at Gorgias, who has been in the eCommerce space for the past six years to discuss how brands can leverage Gorgias to increase personalisation, integrate with marketing channels and provide another sales channel.

Listen to this episode to see how this powerful app can increase automation, reduce overheads, and grow revenue!

Are your eCommerce store and retail POS running synchronised? Are your business processes costing you time and money? How do you find the ideal tech stack to reach you business goals?

We were joined by Jeffrey Atizado, CEO at SMB Consultants. Zyber has a long-standing relationship with SMB Consultants, the original cloud integrator. SMB Consultants have been a platform agnostic business offering advice and implementing better processes for retail, wholesale and manufacturing businesses for over 10 years by working in between merchants and bookkeepers.

If your bookkeeper is managing different systems and stock through your eCommerce website, retail store, and buy now pay later payments, it can cost businesses time and money. Listen to this week’s episode as we discuss with Jeffrey how a cloud integrator will save time through automation, increase sales and future proof your retail business.

Thanks to our sponsors, Recharge and Klaviyo!

For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

Merchants are faced with the ongoing challenges of both how to acquire customers, and secondly, how to retain them. Powering over 15,000 brands, Recharge offers subscription services for eCommerce merchants to help them turn one-time transactions into customer relationships.

We loved chatting to our Recharge Partnership Manager, Callie Calimlim who has a wealth of knowledge in sales and eCommerce, about how subscriptions help merchants succeed online and therefore, can change their whole business model.

Listen to this episode to see how subscriptions can increase LTV and AOV, boost customer loyalty and provide brands with customer and revenue insight.

Thanks to our sponsors, Recharge and Klaviyo!

For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

Do you keep hearing the buzz words Shopify ‘Flow’ and ‘Scripts’ and want to know more?

In this episode our Shopify experts Leo and Waldo answer it all: What they are? Who are they for? How can you leverage these to enhance your eCommerce store?

Listen to this episode to see how these features can improve your business from customer experience, risk management, discounts and more!

For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

Growing at scale while meeting consumer needs is a juggling act, but Fish City Hamilton is staying ahead of the curve when it comes to building a brand through their eCommerce and marketing strategy.

This week we were lucky to be joined in-person in our studio by the Fish City Hamilton team. Marketing & eCommerce Manager Josh Tweedie, and General Manager Max Christensen share their brand journey from how Fish City Hamilton has evolved from an established family business in 1992 to a growing company with three eCommerce brands.

In this episode, Max and Josh share insight into their recent cross-migration to Shopify Plus 2.0, challenges they face as a fast-growing business, and their advice for merchants.

For more information about Fish City Hamilton

Looking to upgrade to Shopify Plus? Or are you deciding whether to cross-migrate to Shopify or Shopify Plus? This episode is for you!

One of Shopify Plus’ biggest competitors is Shopify itself, and in this episode Leo and Waldo compare the key differences between the two.

Considering Markets, Scripts, Launchpads, Flows and more, this quick-fire episode highlights what to consider when choosing the right platform for your store. 

From your eCommerce goals to annual revenue, listen in to see how these platforms stack up.

Thanks to our sponsors, ReCharge and Klaviyo:

For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

Every merchant hates a chargeback. Fraud rates across Shopify stores are increasing by 20% YOY. So why is fraud protection often an afterthought when it comes to managing your eCommerce store?

John Gregoriadis and Jordan Lewis, founders of Spotrisk, a new NZ-based fraud protection platform here to help give you peace of mind for your Shopify store join us this week. With a background in the technology and retail scenes, Jordan and John saw issues with in-store shoplifting and knew it was still going to pose a risk for online merchants.

Nearly 21% of Shopify stores pose a risk to their customers, and it is estimated there is $20 billion at risk in 2022. Listen to this episode to learn about who is at most risk, how you can identify fraudsters and ultimately, how to keep your Shopify store secure.

Thanks to our sponsors, ReCharge and Klaviyo:

For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:

Long term strategy = long term growth. Where do you want to be tomorrow?

Already on Shopify but looking to scale your omnichannel strategy? This episode is for you. Meet David Visser, Key Account Manager for the Growth Strategy team here at Zyber. This episode focuses on thought leadership; what do merchants need to include long after their eCommerce website is live, and when should you consider creating a long-term agency partnership?

From reviews, segmentation, and developing email marketing, David shares insider tips for merchants who are looking to take it up a notch.

Ultimately, bigger conversion rates mean bigger ROI for your business! 

Thanks to ReCharge and Gorgias for being such great sponsors.

For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings.

Let’s talk Instagram marketing strategies. With 500+ million active users per day and forecasts that there will be 1.1 billion users in 2022, it’s a missed opportunity if you’re not acing the Gram. More larger brands are aggressively taking that space, so how can you pivot your strategy to stand out in front of your target audience?

This week we were joined by Viv and Tash, the founders of Instagram specialist company, Ace the Gram. Ace the Gram started 7 years ago, so they’ve been in the industry for years.

In this episode, Tash and Viv share their insight on the evolution from hashtags to reels, how to organically push content forward, excelling with influencer marketing and more!

Thanks to Gorgias for being such a great sponsor.

Your videos should be shoppable, and you are losing sales if your videos are only for watching. With so many shoppers leaving a web-page to do their own research, why has it taken so long for videos to become added onto websites and product pages? We were lucky to be joined by another international guest, Claudiu Cioba, CEO and founder of VideoWise who is on a mission to solve this problem.

A number of brands are already using videos as part of their marketing strategies. However, these videos are for watching, whereas for eCommerce your videos need to convert sales. Listen to this episode as we discuss how shoppable videos enable eCommerce merchants to change videos from consumption to conversions.

It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.

Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.

Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.

Say goodbye to third and say hello to first party data.

Tools from the episode

How would you like your Shopify store reviewed by our Shopify experts? We wanted to get the Shopify NZ community involved, so that's exactly what we did on this week’s episode.

Leo and Waldo review some merchant websites at face value, and they don't hold back!

Attention to detail, and a constant strive for improvement are in our nature, so our eCommerce experts provide feedback to enhance the user experience on these websites.

From subscriptions, to upsell/cross-sell, gamification, and abandoned cart flows, check out this episode for some recommendations you can adopt to your own eCommerce store. To gain the most value, we recommend watching this episode on Youtube so you can follow along.