Talk'n Shopify with Zyber - eCommerce
By Zyber Digital
Talk'n Shopify with Zyber - eCommerce Aug 31, 2021
Revolutionising E-Commerce: Subscribable Bundles & Customer Loyalty with Recharge
Join Felipe Zapata, Product Owner at Recharge, in a riveting discussion on the transformative power of subscribable bundles in e-commerce. Uncover how bundling subscribers show a remarkable 33% increase in product exploration willingness and enjoy a staggering 2x higher lifetime value. From strategic insights to customer experience enhancement and future trends, discover the secrets to success in this rapidly evolving landscape. Plus, gain exclusive tips on incentivising customer loyalty and optimizing LTV with innovative flows. Don't miss out on this game-changing conversation!
https://rechargepayments.com/
Streamlining Success: How Descartes Transforms Ecommerce Operations
In this episode, we tackle the challenges of scaling ecommerce operations with insights from Tim Regan and Timothy Dick, leading the charge for Peoplevox in ANZ. Dive into discussions about common pitfalls faced by up-and-coming brands, signs to scale up with a Warehouse Management System, and innovative strategies for warehouse optimization.
Ready to revolutionize your ecommerce operations? Click here to explore the efficiency solutions with Descartes and elevate your business game today!
https://www.descartes.com/home
B2B Ecommerce Unraveled: SparkLayer's Seamless Approach to Wholesale and Beyond
Ever wondered how to streamline your ecommerce operations, especially when diving into the world of B2B? Alex Weston from SparkLayer, sheds light on the intriguing universe of B2B ecommerce. 🌐 Within this episode, Alex walks us through the genesis of SparkLayer and its mission to harmonize B2B functionalities without sidelining the B2C shopping experience.
Discover emerging trends in B2B ecommerce, the importance of versatile payment options, and the ins and outs of integrating back-office systems seamlessly. Plus, gain insights on the emotional rollercoaster of embarking on the B2B journey and how platforms like SparkLayer are making the process smoother than ever. If you're on the fence about diving into wholesale or enhancing your existing B2B operations, let Alex's expertise guide you. Dive in and revolutionize your B2B game! 🚀🛍️
Breaking Records: Leo's Black Friday Cyber Monday Playbook Revealed!
Dive into a bonus episode of Talk'n Shop as Leo, the CEO of Zyber, takes the mic to spill the secrets of Black Friday Cyber Monday success! 🛍️ Get ready for a masterclass in breaking historical records as Leo shares exclusive tips, innovative strategies, and insider insights that can elevate your BFCM game. Whether you're a seasoned pro or just starting, this episode is your golden ticket to making this shopping season legendary. Tune in now and supercharge your holiday sales! 🔥
To listen to the full live event with Stanely Henrey from The ATTN Seeker and Geoff Luyk from Starshipit click here:
The Business of Well-being: Insights from Lisa Ngoy of She's Back NZ
Join us for a conversation with Lisa Ngoy, the heart behind She's Back NZ. In this episode, we delve into Lisa's fresh approach to self-care through subscription boxes tailored for periods. We explore how she emphasizes the importance of streamlining business processes, the way she's nurtured genuine brand trust through feedback, and her journey in cultivating a tight-knit community of subscribers. As Lisa shares her candid experiences in entrepreneurship, it's a reminder of the subtle art of fostering connections in the business world and the thoughtful essence of self-care with She's Back NZ.
www.shesback.co.nz
Mastering Customer Retention: The Alamour and Tapcart Tale
E-commerce mavens, gear up for a compelling dive into the world of customer retention! Sam from Tapcart and Alex from Alamour the Label team up to share insights from both tech and merchant perspectives.
🛍️ Ever wondered how mobile apps can transform your e-commerce retention game? Or how to craft an authentic post-purchase experience that keeps customers coming back?
From Alamour’s luxury gowns to the innovative tech powering Tapcart, we traverse a range of topics - loyalty programs, personalization, the power of data, and so much more.
If boosting customer retention, maximizing app engagement, and crafting seamless shopping experiences are on your radar, this episode is your map. Tune in and stay ahead in the e-commerce game! 🔍🚀
Optimizing Search for Improved Customer Acquisition: A Deep Dive with Alex from Klevu
Dive into the world of e-commerce with Alex, the Director of Sales - APAC at Klevu! 🛍️ Ever wondered how optimizing your online store's search function can skyrocket sales? Or how a simple search bar can become your website's best salesperson? Join us as we chat about the power of personalization, integrating with tools like Klaviyo, the role of AI, and balancing customer data with privacy. Plus, grab a sneak peek into what's next for Klevu and how they're innovating with chatbots and more. Whether you're an e-commerce newbie or a seasoned pro, there's a gem in here for you. Tune in and elevate your online retail game! 🔍🚀
Frances Cook's Deep Dive: Dissecting Recessions & Driving Entrepreneurial Success
Dive into the latest episode of Zyber Talk'n Shop! Frances Cook, the brilliant Investment Editor from Business Desk, is in the spotlight, sharing her deep insights on recessions, unemployment, and smart moves for entrepreneurs. Ever tried deciphering the complex world of economic downturns? Frances makes it relatable and, dare we say, fascinating.
If you're an entrepreneur or just curious about navigating financial turbulence, this chat offers invaluable tips. Listen in as Frances turns heavyweight economic topics into understandable and actionable advice. Essential listening for anyone keen on business insights in these unpredictable times. 📊🌪🎤
Overcoming Growing Pains: How the Attention Seeker goes viral everytime
Join us as we embark on a fascinating journey with Stanley Henry, the owner of the Attention Seeker agency. Stanley's story is one of resilience and innovation, as he transitioned from being a General Manager at a hotel to running a thriving agency.
In this episode, he shares the gripping narrative of facing financial challenges during the COVID-19 pandemic and how he turned adversity into opportunity. Learn the secrets behind his agency's rapid rise, including the impressive feat of gaining 100,000 TikTok followers in under 24 hours.
Discover the unique concept of performance-based pay that motivates his team and the pivotal role of personal branding in his marketing strategy. Stanley also reveals how he convinced brands like One NZ to adopt unconventional content strategies, such as reading hate comments.
As a bonus, get a sneak peek into what the future holds for The Attention Seeker as it expands its presence in the bustling city of New York. Don't miss this captivating conversation with Stanley Henry, a true maverick in the world of branding and marketing.
Unleashing the Power of Rewind: Shielding Customer Acquisition from Digital Disasters
Digital slip-ups can lead even the most successful e-commerce stores from thriving to diving in a heartbeat. 😱 Ever feared hitting 'delete' on that crucial email list right before Black Friday? Or, imagine a third-party app going rogue and messing up your store listings! This episode dives deep into these nightmares and offers a safety net: Rewind.
Discover why even the pros on Shopify need it, learn how it extends beyond just Shopify, and hear stories of real-time rescues from digital disasters. From safeguarding sales to ensuring smooth email campaigns, we've got your e-commerce concerns covered. Don’t let a minor misstep turn into a major setback. Tune in and protect your store's future! 🔒🚀
Personalisation - "Shop Like A VIP: How Personalisation Can Help Your Ecommerce Site Stand Out in a Sea of Competition
Join us on Talk'n Shop as we welcome Aaron Roper from Rebuy. Delve into the power of personalizing upsells and cross-sells to boost your Shopify store's sales and customer lifetime value. Discover the versatility of Rebuy's tools, from AI-assisted product recommendations to streamlined checkouts, along with strategic insights from their success team.
Learn about the 'Smart Cart' feature, incentivizing customers with free shipping and gifts. We wrap with a nod to our partnership with Rebuy and the silver linings of remote work culture. An enlightening listen for any e-commerce entrepreneur!
https://rebuyengine.com/?ref=7
Mastering Email with Klaviyo: Strategies & Successes with Shopify Merchant Good George
Zyber's Talk'n Shopify: Dive into our riveting discussion on Klaviyo's game-changing impact on businesses! Featuring insights from David (Zyber), Kat (Klaviyo), and Josh (Good George), we explored real-world success stories, marketing strategies, and the transformative power of Klaviyo. Whether you're deep in the marketing realm or just kickstarting your business, this session is packed with invaluable tips and inspiration. Don't miss out on these insights that powered businesses to new heights! 🔥🚀
📩 Klaviyo - Dive deeper into the world of email marketing with Klaviyo. Explore their solutions and witness the change they bring to businesses around the globe. Check them out here:
https://www.klaviyo.com/partners/signup?utm_source=0010V00002Q1zU6QAJ&utm_medium=partner
🍻 Good George - Looking for quality brews and more? Don't miss out on what Good George has to offer. Visit them at:
Powering Up E-commerce with Interactive Shoppable Videos by VideoWise
Brace yourself for another intriguing episode of Talk'n Shop as we delve into the thrilling world of interactive, shoppable videos. This riveting conversation navigates the transformative power of shoppable videos, their influence on user experience, and how they boost sales. With expert insights into video analytics, we demystify how understanding user behavior can lead to tailored experiences and increased engagement. Explore the seamless integration of popular social media platforms like TikTok, Instagram, and YouTube with your business to supercharge user engagement and conversions. Packed with real-world examples of successful shoppable video strategies and tips on leveraging data-driven insights, this episode is a must-listen for anyone eager to get ahead in the dynamic world of e-commerce.
Episode: Integrating Online & In-Store Experiences with Shopify
Jump into this electrifying episode of Talk'n Shop with Leo, Zyber, and Shopify's Elias Savvakis. Uncover secrets behind Apple's winning retail strategy and learn about the power of Shopify's Point of Sale (POS) system. Discover how merging online and in-store experiences can boost your business and how Shopify is leading this retail revolution. From seamless transactions to groundbreaking marketing tactics, this episode is a deep-dive into the future of omnichannel retail.
UX & Reviews: Leveraging Reviews and Testimonials for Higher Sales - Okendo
In this episode, our hosts David and Waldo go behind the scenes of ecommerce with the dynamic Lindsay Kalinsky from A Okendo. They reveal top-secret product releases, illuminate the art of customer retention through personalized experiences, and showcase the seismic power of word-of-mouth marketing.
Boost your business with insights on Google Seller Ratings and Google Shopping integration, while exploring the rewarding world of customer referrals. Buckle up for a riveting ride full of ecommerce strategies, unforgettable anecdotes, and a thrilling vision of the future. Don't miss out on this invaluable knowledge explosion, subscribe now! 🔥
For more information about Zyber Digital
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP -
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Shopify Summer 23' Edition - Unhinged
Dive into the thrill of Shopify's latest updates with Leo and Waldo in this exhilarating episode! They get you up to speed on the game-changing AI features - Sidekick and Magic, that supercharge store management and customer interaction.
Get a sneak peek into the one-page checkout, the user-friendly Shop app, and the smart order routing that's set to revolutionize e-commerce. They also talk about the fascinating Shopify Bundles and the drop-shipping feature, Collected, that's making waves in the US market.
Learn how Shopify is giving power back to merchants and why it's the "Amazon killer" you need to watch out for! Tune in for an engaging deep-dive into the world of e-commerce innovation.
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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AI & E-commerce: How The Kai Box Utilizes AI on Shopify
Strap in for a whirlwind tour of e-commerce's future in Episode 4 of Talk'n Shopify! John Mellows from The Kai Box joins us for a deep dive into subscriptions, AI magic, and tech tips.
Discover how email marketing is turbocharging growth and how the unique shopping habits at Countdown can inspire us all. Leo emphasizes the underutilized potential of AI and provides must-know tips for your workflow. Still unsure about AI?
By the end, we're sure you'll be a convert! Don't get left behind in the digital dust. Tune in now for an exhilarating ride!
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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Innovate or die. Hot seat with Leo & Waldo
Talk'n Shopify' brings you an action-packed podcast episode with Leo and Waldo. Discover the hottest eCommerce trends that'll transform your online store into a powerhouse. Watch out for Waldo's epic rants about eCommerce website blunders that'll make you laugh and learn!
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
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Delivery speed vs free shipping: The impact this has on user experience
This episode unveils the power of delivery speed, free shipping, and automation in transforming user experience. Partner Manager Hakan Steel shares game-changing insights on over-communicating shipping updates to keep customers engaged. Prepare to be captivated as we redefine customer satisfaction and revolutionize your e-commerce strategies. Get ready to unleash the full potential of user experience!
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
The Resurrection Edition - We're Back, Bitches!
Guess who's back? Talkn' Shop returns with a vengeance, bringing you hilarious stories, mind-blowing insights, and top-notch guests. Join us as we spill the tea on our hiatus adventures, including that unforgettable encounter with Leo at a Z petrol station. Plus, get the scoop on the latest online sales trends in Q1 2023. Smart minds tune in, and this episode is your ticket to digital optimization.
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
How to respond to reviews?
Responding to reviews is your opportunity to shine in front of current and future customers. 4.3 is stated as the optimal rating for customer reviews, so how can merchants manage negative reviews?
Listen to this episode as David shares some nuggets of gold around responding to reviews:
- The do’s and don’ts for responding to reviews.
- Turning negative reviews into opportunities.
- The real benefits for merchants who respond to every review.
For more information on Okendo
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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Enhance CX with wishlists.
Let’s chat about how wishlists can enhance shoppers’ online experiences! A wishlist is an eCommerce function, allowing customers to create personalised collections of products they want to buy and save for later.
In this episode David shares:
- How can brands use this data beyond the wishlist function?
- What should you expect when adding a wishlist to your eCommerce store?
- His favourite wishlist apps.
For more information about Wishlist Plus:
For more information about Zyber Digital
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Avoid feeling overwhelmed with data analysis.
Data analysis is crucial for eCommerce merchants, but it can be overwhelming at times! We’ve moved from limited data available, to multiple platforms, making it time-consuming and tricky to know what to focus on.
In this episode, David shares insight on:
- How to get started with efficient data analysis?
- Recommended technology to bring information into one platform.
- What data is important to look at?
For more information on Glew
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Grow your CRO with A/B testing.
In this week’s episode of A Shot of Caffeine, we discuss the powerful A/B feature of Klaviyo which eliminates the guesswork from each campaign. A/B testing is an experiment, showing users different variations at random. But how can eCommerce merchants really leverage this tool?
Listen to this episode to discover:
- How can eCommerce brands use A/B testing to drive growth?
- What to consider when implementing A/B testing?
- Do’s and don’ts for A/B testing.
- The full stack of benefits, from reduced risk, increased conversions and more.
For more information about Zyber's Klaviyo packages:
https://www.zyber.co.nz/services/email-sms-marketing/
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Getting started with subscriptions.
Are you looking to get started with subscriptions? By 2025 subscriptions are estimated to be a $500billion market. 60% of subscriptions have been in place for more than one year.
Listen to this episode of practical tips as we discuss:
- What kind of merchants are best suited to offering subscriptions?
- What are the true benefits for merchants?
- Tactics to make subscriptions more attractive to customers.
Episode of Talk’n Shopify: Understanding the power of subscriptions with Recharge
https://spotifyanchor-web.app.link/e/5BhZRJDBIsb
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
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Google Shopping.
Get higher conversions and more real estate with Google Shopping. Google Shopping allows users to search for products across eCommerce websites and compare prices between different merchants. In addition, Google Shopping ads convert 30% higher than text based ads.
In this episode we discuss the importance of being listed as a merchant:
- How can it make your customers’ experiences better?
- What is the true benefit for merchants?
- How can merchants manage Google Shopping?
- Tactics for getting ahead.
Google Shopping: https://shopping.google.com/?nord=1
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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The importance of a welcome flow.
What makes your brand tick? How can you portray this message to your customers? In this short episode we chat about the importance of a crafted welcome flow when it comes to your online store. This is a critical moment in the customer lifecycle, and one of the most opened email flows. A welcome flow is an eCommerce brand's chance to greet their customers and convey their brand, like a retail store would when customers enter their store.
Listen to this short episode of practical tips as David discusses:
- Strategy for approaching your welcome flow.
- What to include in your welcome flow.
- How to make your flow unique.
From the show:
More information about Klaviyo, the data-driven platform for email and SMS marketing:
TED Talk by Simon Sinek: How great leaders inspire action:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
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Building points-free loyalty.
Are you looking to engage your customers without a points system? In this short episode of A Shot of Caffeine, we discuss strategies that brands can use to build points-free loyalty, create memorable experiences and retain customers.
Listen to this episode as we explore:
- Insight into points-free loyalty strategies.
- How can you drive loyalty and rapport with customers without a points system
- Advice for brands define and segment their VIP customers.
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
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Why should you use a quiz?
Let’s discuss how you can leverage a quiz across your eCommerce store. Quizzes enable merchants to enhance customer experiences on-site. Additionally, they also help brands build customer relationships by understanding their customers’ zero-party data.
Listen to this episode of A Shot of Caffeine as we discuss:
- How can quizzes benefit both customers and merchants?
- Who should be using a quiz?
- How can quizzes drive conversions?
Find a quiz app for you:
Octane AI:
Revenue Hunt:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
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Using attributes in reviews.
Personalisation is super powerful across your customer reviews. In this episode we discuss how brands can use zero-party data and attributes to enhance their reviews and UGC.
91% of consumers are more likely to shop with brands that provide product recommendations that are personal to them.* Listen to this short episode of practical tips as David discusses:
- What are attributes, and how can brands leverage these?
- How can attributes drive personalisation and customer experience?
- What are the true benefits for merchants using attributes?
Find a reviews app for you:
Okendo
Smile
Yotpo
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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*Source: Okendo
Omnichannel customer service.
Providing customer care is crucial for eCommerce merchants striving for growth. However, this doesn’t have to come at the expense of time and costs to your business. Hear from our Growth Strategist about how an omnichannel communication strategy can enhance your eCommerce business.
Listen to this episode of A Shot of Caffeine as David shares:
- What does it mean to use omnichannel communication in your customer service strategy?
- What are the benefits for merchants using an omnichannel solution?
- How to implement a unified customer service strategy.
For more information about Gorgias, a powerful unified helpdesk:
Listen to our full episode with Joel Tregoning from Gorgias about increasing automation and growing your business with Gorgias:
https://spotifyanchor-web.app.link/e/6hwH86QBosb
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Abandoned cart flow.
We’re back with a Shot of Caffeine to share practical tips about the most important flow you can set up in Klaviyo: the abandoned cart flow. Abandoned shopping carts account for US $18 billion in lost revenue annually. The global average: 69.75 % of carts will never make it through the check out process.*
Listen to this short episode of practical tips as David discusses:
- How can you use the abandoned cart flow to drive revenue?
- Why is it one of the highest converting flows in Klaviyo?
- What to include in your abandoned cart flow?
- Split-testing and optimisation of emails.
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
Talk’n Shopify episode with Klaviyo x Kulani Kinis podcast episode:
Part 1: https://spotifyanchor-web.app.link/e/assoivv7isb
Part 2: https://spotifyanchor-web.app.link/e/assoivv7isb
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
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Shopify NZ - https://www.facebook.com/groups/shopifynz/
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*Source: The Future of Customer Engagement and Experience
Reviews: what, why, how?
In this succinct episode of practical tips, we discuss the importance of integrating reviews into your eCommerce store. 99% of customers read reviews before making a purchase, and if you have reviews on your site, users feel 71% more comfortable purchasing a product.*
Listen to this short episode of practical tips as David discusses:
- How you can leverage reviews to increase conversions.
- The role of reviews in a buyer’s journey.
- How to generate a lot of customer reviews.
- Powerful reviews apps for every merchant.
Find a reviews app for you:
Okendo
Smile
Yotpo
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
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*Source: Okendo
Dealing with unengaged subscribers.
In our first episode of a Shot of Caffeine, David shares practical tips on how to ensure you have a highly engaged customer base in Klaviyo. Unengaged subscribers cost merchants time and money.
Listen to this short episode of practical tips as David discusses:
- The benefits of removing unengaged subscribers.
- A 3-step strategy to identifying unengaged subscribers.
- Tactics to suppress customers.
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Grow a brand with lifecycle marketing - Part 2
It’s our Season 4 finale!
How do you prepare for SMS marketing? How does it compliment email marketing? How do you engage with the right customers at the right time?
In this two part episode, Waldo and David are joined by Robert Gibson, Lead Partnerships APAC at Klaviyo and Alexander Babich, Founder of Kulani Kinis. Klaviyo is a unified customer platform that enables brands to turn customer transactions into long-term relationships at scale.
Alex and his wife started Kulani Kinis as a passion project. 8 years later they reported $21m of revenue in one financial year. The brand is a long-term user of Klaviyo, and joins 10,000+ other brands using Klaviyo’s SMS features to engage with their customers.
Listen to this episode as we discuss Klaviyo’s new features, and how you can leverage 2-way SMS marketing to take your customer experience to the next level.
If you haven’t already, check out part 1 as we look at how Klaviyo can assist with growing your database, providing better experiences across the customer lifecycles, and turning transactions into long-term customers.
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Kulani Kinis website: https://www.kulanikinis.com/
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Grow a brand with lifecycle marketing - Part 1
Unleash growth and get a 90x ROI with Klaviyo’s email marketing.
In this two part episode, Waldo and David were joined by Robert Gibson, Lead Partnerships APAC at Klaviyo and Alexander Babich, Founder of Kulani Kinis.
Marketers need to get smart about how they interact with their customers and use their data to create enhanced experiences. Klaviyo is a unified customer platform that enables this, empowering brands to turn customer transactions into long-term relationships at scale.
Alex and his wife started Kulani Kinis as a passion project, and 8 years later they reported $21m of revenue in one financial year. The brand is a long-term user of Klaviyo, testing its limits, and as a result they see 30-40% of their business coming through Klaviyo.
Watch or listen to part 1 as Robert and Alex deep dive into how Klaviyo can assist with growing your database, providing better experiences across your customer lifecycles and turn transactions into long-term customers.
Part 2 will be released next week as the team discuss how SMS can compliment your email marketing, and how to prepare for it.
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Kulani Kinis website: https://www.kulanikinis.com/
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Shopify Editions: connect to consumer (Summer ‘22)
Take your Shopify store to the next level with 100+ new product updates! Shopify has launched Shopify Editions: connect to consumer (Summer ‘22) which includes exciting features as the platform grows from strength to strength.
With B2B on Shopify, Shopify Audiences, Functions, Hydrogen and more, the latest update gives merchants a competitive edge and provides better user experiences for them and their customers with more personalisation, customisation and streamlined integrations.
Listen to this episode as Leo and Waldo discuss the key game changers from this update.
For more information about Shopify Editions Summer ‘22:
Merchant information: https://www.shopify.com/editions/summer2022#audiences
Developer information: https://www.shopify.com/editions/summer2022/dev#pixels
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
How can brands incorporate NFTs?
NFTs and eCommerce - are they the future of selling online? It has been 18 months since we first mentioned NFTs on our podcast. It has been interesting seeing this topic evolve and all the action around it. $44.2 billion of cryptocurrency sent to smart contracts associated with NFT marketplaces, up from just $106 million in 2020, according to a report by Chainalysis.
By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and entertainment, according to Gartner Inc. As brands, it’s our job to follow people’s interests and create experiences they can extract value from. When it comes to the metaverse, it’s about showing people why these experiences are meaningful and why they would want to join.
From memberships, to loyalty and smart contracts, there are a number of ways brands can create value and connect with their customers through NFTs. Listen to this week’s episode as Leo and Waldo discuss where this value lies, the opportunities for brands using NFTs, and how other brands are using them.
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Increase automation and grow with a unified helpdesk
With the increase of inflation around the world, combined with a staff shortage, many businesses are looking to tighten their belt when it comes to utilising their tech stack. Gorgias is a powerful tool, with a lot of functionality, so this week we discuss how merchants can use it to improve their customers’ experience while automating workload and reducing business overheads.
Gorgias is a unified help desk, enabling merchants to manage all of their customer communications in one place, including email, live chat, social channels, and reviews. We were joined by Joel Tregoning, Partnership Manager at Gorgias, who has been in the eCommerce space for the past six years to discuss how brands can leverage Gorgias to increase personalisation, integrate with marketing channels and provide another sales channel.
Listen to this episode to see how this powerful app can increase automation, reduce overheads, and grow revenue!
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Do you have the right integrations in place?
Are your eCommerce store and retail POS running synchronised? Are your business processes costing you time and money? How do you find the ideal tech stack to reach you business goals?
We were joined by Jeffrey Atizado, CEO at SMB Consultants. Zyber has a long-standing relationship with SMB Consultants, the original cloud integrator. SMB Consultants have been a platform agnostic business offering advice and implementing better processes for retail, wholesale and manufacturing businesses for over 10 years by working in between merchants and bookkeepers.
If your bookkeeper is managing different systems and stock through your eCommerce website, retail store, and buy now pay later payments, it can cost businesses time and money. Listen to this week’s episode as we discuss with Jeffrey how a cloud integrator will save time through automation, increase sales and future proof your retail business.
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Learn more about SMB Consultants or book a free discovery call - https://www.smbconsultants.com.au/
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Understanding the power of subscriptions with Recharge
Merchants are faced with the ongoing challenges of both how to acquire customers, and secondly, how to retain them. Powering over 15,000 brands, Recharge offers subscription services for eCommerce merchants to help them turn one-time transactions into customer relationships.
We loved chatting to our Recharge Partnership Manager, Callie Calimlim who has a wealth of knowledge in sales and eCommerce, about how subscriptions help merchants succeed online and therefore, can change their whole business model.
Listen to this episode to see how subscriptions can increase LTV and AOV, boost customer loyalty and provide brands with customer and revenue insight.
Thanks to our sponsors, Recharge and Klaviyo!
For more information about Recharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Follow us on Instagram - zyberhq
Unpicking Shopify Scripts & Flows
Do you keep hearing the buzz words Shopify ‘Flow’ and ‘Scripts’ and want to know more?
In this episode our Shopify experts Leo and Waldo answer it all: What they are? Who are they for? How can you leverage these to enhance your eCommerce store?
Listen to this episode to see how these features can improve your business from customer experience, risk management, discounts and more!
For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information:
Shopify Flow: https://bit.ly/3N2Ytpg
Shopify Scripts: https://bit.ly/3abxPMs
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Scaling eCommerce with Shopify Plus - Fish City Hamilton
Growing at scale while meeting consumer needs is a juggling act, but Fish City Hamilton is staying ahead of the curve when it comes to building a brand through their eCommerce and marketing strategy.
This week we were lucky to be joined in-person in our studio by the Fish City Hamilton team. Marketing & eCommerce Manager Josh Tweedie, and General Manager Max Christensen share their brand journey from how Fish City Hamilton has evolved from an established family business in 1992 to a growing company with three eCommerce brands.
In this episode, Max and Josh share insight into their recent cross-migration to Shopify Plus 2.0, challenges they face as a fast-growing business, and their advice for merchants.
For more information about Fish City Hamilton
Fish City Hamilton: https://www.fishcityhamilton.co.nz/
FC Boats: https://fcboats.co.nz/
Hunting and Outdoors: https://huntingandoutdoors.co.nz/
Thanks to our sponsors, ReCharge and Klaviyo:
For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Shopify v Shopify Plus
Looking to upgrade to Shopify Plus? Or are you deciding whether to cross-migrate to Shopify or Shopify Plus? This episode is for you!
One of Shopify Plus’ biggest competitors is Shopify itself, and in this episode Leo and Waldo compare the key differences between the two.
Considering Markets, Scripts, Launchpads, Flows and more, this quick-fire episode highlights what to consider when choosing the right platform for your store.
From your eCommerce goals to annual revenue, listen in to see how these platforms stack up.
Thanks to our sponsors, ReCharge and Klaviyo:
For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Prevent chargebacks, increase revenue with Spotrisk
Every merchant hates a chargeback. Fraud rates across Shopify stores are increasing by 20% YOY. So why is fraud protection often an afterthought when it comes to managing your eCommerce store?
John Gregoriadis and Jordan Lewis, founders of Spotrisk, a new NZ-based fraud protection platform here to help give you peace of mind for your Shopify store join us this week. With a background in the technology and retail scenes, Jordan and John saw issues with in-store shoplifting and knew it was still going to pose a risk for online merchants.
Nearly 21% of Shopify stores pose a risk to their customers, and it is estimated there is $20 billion at risk in 2022. Listen to this episode to learn about who is at most risk, how you can identify fraudsters and ultimately, how to keep your Shopify store secure.
Thanks to our sponsors, ReCharge and Klaviyo:
For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings:
For more information about Klaviyo, the data-driven platform for email and SMS marketing:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
For more information about Spotrisk
Website - https://bit.ly/3NNQYmP
Shopify App listing - https://apps.shopify.com/spotrisk
Facebook - https://www.facebook.com/Spotrisk
Spotrisk explainer video - https://youtu.be/SQHbRQdPl8s
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
eCommerce Growth Strategy
Long term strategy = long term growth. Where do you want to be tomorrow?
Already on Shopify but looking to scale your omnichannel strategy? This episode is for you. Meet David Visser, Key Account Manager for the Growth Strategy team here at Zyber. This episode focuses on thought leadership; what do merchants need to include long after their eCommerce website is live, and when should you consider creating a long-term agency partnership?
From reviews, segmentation, and developing email marketing, David shares insider tips for merchants who are looking to take it up a notch.
Ultimately, bigger conversion rates mean bigger ROI for your business!
Thanks to ReCharge and Gorgias for being such great sponsors.
For more information about ReCharge, the leading subscription management solution helping ecommerce merchants of all sizes launch and scale their subscription offerings.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Growth Strategy - https://www.zyber.co.nz/services/growth-strategy/
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Social media strategy - Acing Instagram & TikTok
Let’s talk Instagram marketing strategies. With 500+ million active users per day and forecasts that there will be 1.1 billion users in 2022, it’s a missed opportunity if you’re not acing the Gram. More larger brands are aggressively taking that space, so how can you pivot your strategy to stand out in front of your target audience?
This week we were joined by Viv and Tash, the founders of Instagram specialist company, Ace the Gram. Ace the Gram started 7 years ago, so they’ve been in the industry for years.
In this episode, Tash and Viv share their insight on the evolution from hashtags to reels, how to organically push content forward, excelling with influencer marketing and more!
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Ace the Gram
Website - https://www.acethegram.com/
Ace the Gram podcast - https://podcasts.apple.com/nz/podcast/ace-the-gram/id1351123456
Instagram - @acethegrampodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Shoppable videos to increase conversions, with VideoWise
Your videos should be shoppable, and you are losing sales if your videos are only for watching. With so many shoppers leaving a web-page to do their own research, why has it taken so long for videos to become added onto websites and product pages? We were lucky to be joined by another international guest, Claudiu Cioba, CEO and founder of VideoWise who is on a mission to solve this problem.
A number of brands are already using videos as part of their marketing strategies. However, these videos are for watching, whereas for eCommerce your videos need to convert sales. Listen to this episode as we discuss how shoppable videos enable eCommerce merchants to change videos from consumption to conversions.
Find out more about VideoWise - https://bit.ly/3jBucRf
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Adapting to the death of third-party cookies
It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.
Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.
Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.
Say goodbye to third and say hello to first party data.
Tools from the episode
Octane AI: https://octaneai.grsm.io/fa74btb7t9ok
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner
Bonjoro: https://bit.ly/37zGE12
JustUno: https://bit.ly/3rhIMS9
Revenue Hunt: https://bit.ly/3usBLA8
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Website reviews, no holding back
How would you like your Shopify store reviewed by our Shopify experts? We wanted to get the Shopify NZ community involved, so that's exactly what we did on this week’s episode.
Leo and Waldo review some merchant websites at face value, and they don't hold back!
Attention to detail, and a constant strive for improvement are in our nature, so our eCommerce experts provide feedback to enhance the user experience on these websites.
From subscriptions, to upsell/cross-sell, gamification, and abandoned cart flows, check out this episode for some recommendations you can adopt to your own eCommerce store. To gain the most value, we recommend watching this episode on Youtube so you can follow along.
Youtube: https://youtu.be/GllinxgIv7w
Thanks to Gorgias for being such a great sponsor.
For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast
For more information about Zyber Digital
Visit our website - https://www.zyber.co.nz
Follow us on Facebook - https://www.facebook.com/zyberwebdesign/
Join our exclusive Facebook insider groups
Shopify NZ - https://www.facebook.com/groups/shopifynz/
Shopify VIP - https://www.facebook.com/groups/shopifyvip
Follow us on Instagram - zyberhq
We'd also love to give a big shout out to the merchant sites analysed on this episode. Well done on getting to where your stores are today, and thank you for being bold so others can learn!
Chaos & Harmony: https://chaosandharmonyshoes.com/
Valka Yoga: https://valkayoga.co.nz/
Quantum Coffee: https://quantumcoffee.co.nz/
Love That Leaf: https://www.lovethatleaf.co.nz/
Genius Pet Food: www.geniuspetfood.co.nz
The Fish Room: www.thefishroom.co.nz
Please note: These websites were reviewed at face value in order to provide aesthetic recommendations, and to enhance the user experience on these websites. Normally when our eCommerce experts complete a website review, they have full access to any data, as well as any tools involved. We also didn’t purchase anyone’s amazing products so we may not have seen any post-purchase flows, e.g. post-purchase emails, discounts etc.