Colours of Social Media

Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views?

We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story.

This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do.

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Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.

In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.

Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.

Listen to this episode for insightful tips to get your advertising strategy humming!

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.

In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.

Links mentioned in this Episode

Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing.

In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with.

This is Part One of a two-part episode. In the next take, Enoch will go deeper into getting it right when you decide to include Paid marketing in your mix.

Every year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024.

Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative, and even more.

Kadi talks about Media strategy and how AI and Machine Learning will shape Media buying in 2024.

Title: SEO Unraveled: Stephen Aidoo Interview Podcast Title: Colours of Social Media Podcast Episode Number: Season 2, Episode 25 Release Date: September 7, 2023 Duration: 1hr Host: Enoch "RobotBoy" Appiah Jr Guest: Stephen Aidoo

Description:

In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with our special guest, Stephen Aidoo, a renowned SEO expert and industry thought leader. Stephen shares his invaluable insights, strategies, and tips on unravelling the mysteries of SEO and boosting your online visibility.

Key Topics Discussed:

• Stephen's journey into the world of SEO
• The importance of SEO in today's digital landscape
• Common misconceptions about SEO
• Effective SEO strategies and best practices
• The role of content in SEO
• SEO tools and resources you should be using
• Navigating algorithm updates and staying ahead in SEO

• Future trends in SEO

Tune in to this insightful conversation to better understand SEO and how it can transform your digital presence. Whether you're a seasoned SEO professional or just getting started, this episode is packed with actionable advice to elevate your SEO game.

Links and Resources Mentioned:

This episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques.

It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of staying adaptive in the dynamic realm of online advertising.

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In this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth. Join Enoch as he dives deep into the world of online reputation management. You'll gain a comprehensive understanding of what it means to actively shape public perception and effectively handle feedback on the internet. Throughout the episode, you'll learn practical strategies and actionable tips to manage your small business's online reputation with confidence. Stay tuned for the ultimate takeaway—consistency and adaptability. The digital landscape is constantly evolving, and Enoch emphasizes the importance of staying proactive and adjusting your reputation management strategies to stay relevant and competitive. Whether you're a small business owner or an aspiring entrepreneur, this episode is a must-listen for anyone seeking to thrive in the digital age. Harness the power of online reputation management to build credibility, trust, and brand loyalty for your small business. Don't miss this opportunity to elevate your digital marketing game. Tune in to Colours of Social Media Podcast and unlock the secrets of mastering online reputation management for your small business. Episode Length: Approx. 7 minutes Important Markers

What is Online Reputation Management - 0:57.423

Strategy #1: Monitor Your Online Presence - 2:12.289

Strategy #2: Encourage and Respond to Customer Reviews - 2:40.524

Strategy #3: Provide Consistent and Quality Service - 3:23.802

Strategy #4: Handle Negative Feedback with Care - 3:53.738

Strategy #5: Constantly Monitor your Online Reputation - 5:03.137

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In this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well as the skills and qualifications needed to land a job as a Google Ads specialist. Whether you're a beginner looking to get started in this field or an experienced marketer looking to take your skills to the next level, this episode is for you. Tune in to learn how you can become a Google Ads specialist and take your career to new heights.

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How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media. 

My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights. 

After you listen to this episode you are sure to know what you learn

1. How to tell stories that will bring in sales on Social Media

2. About the benefit of telling Stories on Social Media and

3. The need to keep on telling stories on Social Media

Connect with Nana Yaw Nhira Butah

Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights. 

After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits. 

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Hi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – content that lasts online only for 24 hours before disappearing.

After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral content ideas for your social media pages.

Important Markers

1:00 - 2:44 : What's an Ephemeral Content

2:50  - 3:28 : Features of a Good Ephemeral Post

3:28 - 6:17 : Content Ideas for Ephemeral Post

6:21 -  6:44 : Conclusion

6:48 - 7:32 : Subscribe to Colours of Social Media

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Today’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook.

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How To Grow As A Social Media Manager

So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning.

Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset.

So how can you grow as a social media manager? To answer this question, I have a set of guiding rules that I’ve been following and today, I’ll be sharing 5 of these rules with you.

Notable Markers

• 00:00 - 00:44, Introduction
• 01:45 - 3:15: Rule #1, Network with other Social Media Managers
• 3:15 - 4:27: Rule #2, Take an Active Part in Happenings
• 4:27 - 5:27: Rule #3, Find Brands you Love and Follow Them
• 5:28 - 7:07: Rule #4, Take Advantage of Free Online Classes
• 7:22 - 8:51: Rule #5, Take Time to Build a Stronger Communication Skills

Important Links mentioned in today's episode

How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng. 

Important Markers

00:00 - Does Instagram Control Reach?

01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri

03:39 - What you need to know about Reels in 2021

05:14 - How to Easily get verified on Instagram in 2021

08:19 - How Instagram is fighting Fake Followers in 2021

Important links

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses the Ads and talks about myths in creating Ads on Social Media, most especially on Facebook. 

About P. K. Woode

The last series in the Email Marketing Series highlights the importance of Lead Magnets. 

In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing. 

How do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page.

This episode forms part of a 3 part series on Email Marketing.

About DigiClan Africa

DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.

Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos. 

About DigiClan Africa

DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.

Who is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business. 

In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect market research. 

Your SEO hire is never complete if you fail to ask him/her these questions. This week's episode is about getting the best SEO Expert to handle your Search engine Optimization. 

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After my last episode on SEO, Episode 2, season 2, I got a lot of questions on the subject of SEO, Including a fan email. In this episode, I'll the essence of SEO to a Business's website and how you can start off SEO for your business. 

SEO Resources

Today’s episode will answer the question that most people ask when they decide to optimize their website for search engines. Today I’m going to tell you the first 5 parts or features of a website that I tackle when I decide to include SEO in my marketing activities. These 5 are the first ones I tackle, others such as user engagement, structured data, backlink profile, and all the other factors you may know of may come in later. But these 5 that I’m going to talk about are the first 5 I attend to.

Tools Mentioned in this Episode

Welcome to another episode. This is the Colours of Social Media Podcast where I talk about Digital Marketing based on my years of experience. This is Enoch Speaking.

Today’s episode will sway a bit off what you’re familiar with. In today’s episode, I’ll talk about another aspect of digital marketing and that is Search Engine Optimization, SEO for short. What is SEO? What factors determine if your site will be in Google Top list of search results? and is SEO important in 2020? All these questions and more will be answered by the time this episode ends, so stick around.

If this is your first time listening to this podcast, consider subscribing and inviting folks in your network to listen to this podcast. That’s one of the surest things you can do to support me – well, apart from listening of course.

Connect with me

Quick question about Social Media Image Sizes. Have you ever wondered why your photos look pixilated on Facebook or even on Instagram? Do you know the right size for pictures for your pins on Pinterest? In this episode, I answer all you burning questions when it comes to Images for Social Media.

This is Part 2 of a 2-part series on Social Media Image Sizes. 

Important Links

Welcome to Colours of Social Media - the podcast that's solely dedicated to Social Media Marketing and Digital marketing in general. 

In today's episode, Enoch Appiah talks about Socia Media Images size for 2020. This is part 1 of a two-part series on Social Media images. 

Notable mentions in this episode

So that’s it! That’s my top 3 reasons why you should get into email marketing. 

Here’s the list

1. Email marketing is cheap as compared to other marketing activities – even online

2. Just like any other digital marketing channel, you can measure email marketing

3. There’s a high success rate when it comes to email marketing.

Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified. 

Among the reasons are:

It's totally Free to be certified

It increases your street cred in the Digital marketing industry

You become a go-to person when it comes to Google Ads-related issue

We continue our four part series on Google Ads Certificate. A Documentary on events which took place when Google Nigeria organized the first ever Google Ads Cert-a-thon in Accra.   Click here to listen to Part 1.

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In this episode (documentary style) I talked about the events that took place when I took part in the first ever Google Cert a Thon organized in Ghana. 

This is Part 1 of series of episodes which will be aired in the coming weeks - all about Google Ads and how to be certified. 

Episode supporters

Revealed! In this episode, I answered a lot of question I've been asked countless times. As you dig deeper into this episode, you'll find the need to be always on your phone as a Business owner or as the Social Media Manager for an organization.