What If I Told You...? Event Psychology Podcast
By Victoria Matey
What If I Told You...? Event Psychology PodcastSep 16, 2022
What if I told you...that you can apply scarcity without spending extra money on marketing just by changing the words you use? Ep.25 with Mindy Weinstein
"Last chance to register!"
How often have you seen a call like this asking you to register for an event? Dozens and dozens.
This is one of the most common marketing techniques based on scarcity - a psychological phenomenon that impacts our decisions a lot.
Yet - here's the twist - because it's so popular, many marketers think they know everything about it. Scarcity is powerful, but like so many things in science, you've got to get the details right to leverage its full potential.
If you're curious about scarcity, you're in luck, because on this episode I'm talking with Mindy Weinstein, PhD, Founder of the marketing firm Market MindShift and author of "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions" book.
We discuss what scarcity really is; four types of scarcity (and which one is the best for event marketing); how the effectiveness of your scarcity-based messaging depends on knowing your audience well, and Mindy shares some great examples from her experience at events as well as ideas to boost your scarcity game.
Resources:
LinkedIn: https://www.linkedin.com/in/mindydweinstein/
The Power of Scarcity book: https://www.amazon.com/Power-Scarcity-Leveraging-Influence-Decisions/dp/1264278233/ Psychology Today: https://www.psychologytoday.com/us
Influence by Dr Cialdini: https://www.harpercollins.com/products/influence-robert-b-cialdini?variant=41036600639522
Event Psychology Lab online course: https://eventpsychology.thinkific.com
Resources and community: https://eventpsychology.gumroad.com/
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch WIITY episodes on YouTube
What if I told you... that taking care of your mental health can actually make you more productive? Ep.24 with Anne-Laure Le Cunff
Is it possible to be highly productive in the long term without burning out? Sounds like a dream, but my guest Anne-Laure Le Cunff, neuroscientist and founder of Ness Labs, says that taking care of your mental health can actually make you more productive.
In this episode, we talked about the concept of mindful productivity and strategies to be more productive without being constantly busy. We also touched upon the roots of the illusion of productivity, meaningful and truly restorative breaks, the myth of the 10,000-hour rule, and so much more!
Resources:
LinkedIn: https://www.linkedin.com/in/alecunff/
Ness Labs: https://nesslabs.com/
FeelGood Productivity, a book by Dr Ali Abdaal: https://www.feelgoodproductivity.com/
Nervous System Mastery training: https://nsmastery.com/
Event Psychology Lab online course: https://eventpsychology.thinkific.com
Resources and community: https://eventpsychology.gumroad.com/
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch WIITY episodes on YouTube
What if I told you... that you could use light, sound, and scent to promote brain health and boost cognitive function at events? Ep.23 with Ari Peralta
In this episode, I dive into the world of senses and talk with Ari Peralta, a Sensory Design and Neuroscientist and Director at Arigami, Award-winning research consultancy at the forefront of neuroscience, sensory design and wellbeing. Ari is one of the world’s leading voices in neuroscience and the senses. The “40 under 40” Harvard alumnus makes a positive impact through interdisciplinary projects that focus on using the senses and technology to support people’s mental health.
We explored some fascinating topics, such as the multisensory approach to event design and sensory wellness. Tune in to learn about the human brain being not only multisensory but also cross-sensory (and how leveraging cross-sensory connections can elevate the event experience); how biophilic design is not only about what you see; how sensory design can promote well-being and cognitive function in attendees, and many more golden nuggets!
Connect with Ari:
- LinkedIn: https://www.linkedin.com/in/ari-peralta-34114a149/
- Arigami: https://www.arigami.co.uk/
Resources mentioned on the episode:
- Your Brain on Art, book by Susan Magsamen and Ivy Ross: https://www.yourbrainonart.com/your-brain-on-art-book
- Sensehacking, book by Charles Spence: https://www.penguin.co.uk/books/308513/sensehacking-by-spence-charles/9780241361153
- Event Psychology Lab online course: https://eventpsychology.thinkific.com
- Resources and community: https://eventpsychology.gumroad.com/
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch WIITY episodes on YouTube
What if I told you... that empathy is scalable and emotions can be represented effectively from a text? Ep.22 with Dan Alferov
Can we measure emotions? There are fierce debates on this question, with many different approaches taken by researchers and practitioners. Emotions are complex and difficult to analyze using traditional methods, yet they hold immense power in governing our decisions and shaping our experiences.
In this interview, I explore the world of emotional analytics of text data. My guest is Dan Alferov, the Director of Empathy Analytics at Heartbeat AI, and we touch upon many things - from the role of emotions and empathy in business to the challenges that come with measuring emotions through text, to the ways eventprofs can use emotional analytics.
Connect with Dan:
LinkedIn: https://www.linkedin.com/in/dan-alferov-27022813a/ HeartbeatAI: https://heartbeatai.com/
Resources and to join the Event Psychology Club: https://eventpsychology.gumroad.com/
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you...that events can be sustainable starting tomorrow if we are smart about human behavior? Ep.21 with Milena Nikolova
Every event planner is thinking about sustainability these days. But how do you balance sustainability, cost-effectiveness, and attendee satisfaction? How do you ensure sustainable behavior change at events? What can destinations and events do to promote more sustainable travel and event practices? How can event and tourism industry benefit from behavioral science knowledge?
I talk about it with Milena Nikolova, Chief Behaviour Officer and Co-founder at BehaviorSMART and a leading expert in human behaviour and travel & leisure. Milena uses knowledge about how people think, decide and act to power improvements in market success and sustainability performance in the travel and events sector. She and her team at BehaviorSMART support enterprises and destination authorities in achieving goals by understanding and applying smart behaviour changes.
This is a must-listen episode for any event planner or destination management professional looking for smart, truly efficient ways to improve sustainability.
Connect with Milena:
- LinkedIn: https://www.linkedin.com/in/milena1827/
- BehaviorSmart on LinkedIn: https://www.linkedin.com/company/behaviorsmart/
Resources:
- Website: https://behavior-smart.com/knowledge-corner/
- Behavior Smart Community for Tourism: https://behavioursmart-tourism.com/
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
- Victoria Matey on LinkedIn
- Victoria Matey on Twitter
- Watch this episode on YouTube
What if I told you...that one tiny customer click was worth millions of dollars to two of the smartest business people of this century? Ep.20 with Roger Dooley
Is your event experience high-friction or low friction?
This is the key topic of my conversation with Roger Dooley, an author and international keynote speaker.
Roger's books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
We talk about Amazon's one click ordering patent, event registration forms and surveys, attendees' and sponsors' decision-making, Neuromarketing 2.0, and how tech like smart wearables and AI can help us better evaluate event design. Connect with Roger:
- LinkedIn: https://www.linkedin.com/in/dooley/
- Twitter : @rogerdooley
- Website: https://www.rogerdooley.com/
Resources:
- Friction book by Roger Dooley
- Brainfluence book by Roger Dooley
- Brainfluence podcast: https://www.rogerdooley.com/category/podcast/
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you... that we're overlooking one of the most basic ways to make things better? Ep.19 with Leidy Klotz
"More = better" is a common, almost automatic mode we get into when looking to change things. More features for the platform, more projects to engage, more attendees to get. It's just the way we are, human nature. But more is not necessarily the best answer for innovation or positive change. The truth is, we can usually improve more if we get rid of something.
In this episode, I talk with Leidy Klotz who studies the science of design, which, he reminds us, is something we all do every day. His research has appeared in both Nature and Science and his debut popular science book, Subtract, is among the most influential published in 2021 and is already on all-time reading lists for both design and behavioral science. A professor at the University of Virginia, Leidy is a frequent guest on interview programs including Hidden Brain, Freakonomics, NPR, and for The Atlantic. His writing has appeared in outlets such as The Washington Post, Fast Company, Harvard Business Review, and Scientific American. He is a sought-after speaker, having given more than 100 invited talks at leading universities, think-tanks, and companies.
We discuss the concept of subtraction and how it applies to events, and Leidy gives a lot of examples from his experience as a speaker, attendee, and organizer. We also talk about Leidy's upcoming book about our relationship with the physical space and how environment shapes our behavior and thinking. Take a listen and be sure to follow Leidy to keep up with all the exciting research findings he shares.
Connect with Leidy:
- LinkedIn: https://www.linkedin.com/in/leidy-klotz-a00b01150/
- Twitter and Instagram: @Leidyklotz
- Website: https://www.leidyklotz.com/
Resources:
- Subtract: Why Getting to Less Can Mean Thinking More
- Research and other articles by Leidy Klotz
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you... that you matter more than you realize? Ep.18 with Vanessa Bohns
Everybody wants to have influence, in business or in life. Too often we think it's the big bosses who everybody listens to in meetings, or the influencers who get hundreds of likes on LinkedIn are the ones who have it. Turns out, science has a message for us all: your influence is greater than you imagine. And when we apply these findings to the context of events, it opens up some serious possibilities.
In this episode I chat with Dr. Vanessa Bohns, a social psychologist and professor of organizational behavior at Cornell University. We talk about how to tap into your own personal influence, experiments on shared experiences, what it means for event networking, and burnout. Connect with Vanessa:
LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710/
Twitter and Instagram: @profbohns
Website: www.vanessabohns.com
Resources:
- You Have More Influence Than You Think
- Invisibility Cloak Illusion, Scientific American blog
- Shared Experiences are Amplified [research paper]
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
- Victoria Matey on LinkedIn
- Victoria Matey on Twitter
- Watch this episode on YouTube
What if I told you...that you can create an event where people could spur almost a biological memory of it months or years down the road? Ep.17 with Jeanette Andrews
This is a magical episode, quite literally! I talk with Jeanette Andrews, one of the most innovative illusionists in the world who focuses on the development of interactive magic and sensory illusions via performance, sculpture, installation and audio. Her research-based process centers around phenomenological philosophy, contemporary cognitive science and physics. We discussed creating robust experiences, role of senses and sensory illusions, and psychology of surprise. And on top of all that, you’re in for a treat because Jeanette shows some magic, too - just for the event psychology podcast crowd. It was a real treat and totally fitting for the holiday season. Connect with Jeanette:
Instagram: @JeanetteAndrewsMagic
Website: JeanetteAndrews.com
Resources:
- Designing with Smell, a book by Victoria Henshaw et al.
- Diana Deutsch, Ph.D.: Musical Illusions and Phantom Words
- Thomas Griffiths, Revealing ontological commitments by magic
- Sleep No More performance
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you...that you have choices? Ep.16 with Hayley Lewis (part 2)
My second interview with Dr. Hayley Lewis, an award-winning psychologist with over 20 years of experience in organizational and business psychology. This time we talk about mental health, burnout and its root causes; what can boost a person's confidence and well-being, especially for women. We also cover high performing teams and how psychological safety and trust are key to any organization's success. Connect with Hayley:
LinkedIn: https://www.linkedin.com/in/hajlewis/
Twitter: @Haypsych
Website: https://halopsychology.com/
Resources:
PERMA Model sketchnote
Mind - mental health charity
Mindset Matters book by Gemma Leigh Roberts
Resilience book by Jane Clarke and John Nickolson
Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you.. that we have to design events where we challenge people's thinking with other perspectives? Ep.15 with Lorraine D'Arcy
In conversation with Dr Lorraine D’Arcy, a Sustainability Action Research and Innovation Lead with Technological University Dublin and a conference Lead for Walk21 Ireland 2022 – the International Conference on Walking and Liveable Communities hosted by TU Dublin in September 2022. We discuss how space impacts people's behavior and well-being, the importance of quality virtual space, accessibility, and takeaways from Walk21 Ireland conference. Tune in and challenge your thinking with other perspectives! Connect with Lorraine:
LinkedIn: https://www.linkedin.com/in/lorraine-d-arcy-61449917/
Twitter: @LorraineFitzsim
Resources:
Conference: Walk21 Ireland 2022 / @walk21Ireland
Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you... that when you're bored, you're actually stressed? Ep.14 with Sam Tatam
This episode features Sam Tatam, Global Principal and Head of Behavioural Science at Ogilvy Consulting, author of 'Evolutionary Ideas'. A must-listen! We talk about the science of experiences, innovation as an evolutionary phenomenon, the role of tech, emotional metrics, clock time vs brain time, memory, and of course Nudgestock. Connect with Sam:
LinkedIn: https://www.linkedin.com/in/sam-tatam-psychologist/
Twitter: @s_tatam
Resources:
Evolutionary Ideas: audio / paper
Sam Tatam – Evolutionary Ideas | Nudgestock 2021
The riddle of experience vs. memory | TED2010
Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you... that anything is possible? Ep.13 with Louise Ward
I'm talking with Louise Ward, Head of Community at 42Courses and co-host of Behavioral Science club. It was a cordial, deep, and uplifting conversation about the past, present, and future of events, networking, community building, and of course behavioral science books.
Connect with Louise:
LinkedIn: https://www.linkedin.com/in/louiseward2022/
42Courses website: https://www.42courses.com/
Behavioral Science Club on LinkedIn: https://www.linkedin.com/groups/13871707/
Resources:
Alchemy by Rory Sutherland
WIITY episode with Bri Williams
Hooked by Nir Eyal
Thinking, Fast and Slow by Daniel Kahneman
Tiny Habits by BJ Fogg
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you... that the smallest choices will make the biggest change? Ep.12 with Timothy Caballero
In conversation with Timothy Caballero, Business Manager for IFCA International who actively uses choice architecture in his work and writes about behavioral design in his spare time. In this episode we cover A LOT: from choice architecture in events to gamification to designing with intention and emotions in mind.
As someone who has created events himself, Timothy provides a lot of practical examples and thought-provoking ideas that every event professional should check out.
Connect with Timothy:
LinkedIn: https://www.linkedin.com/in/timothy-caballero
Resources:
The Elements of Choice by Eric Johnson
What Your Customer Wants and Can’t Tell You by Melina Palmer
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Selected episodes on YouTube
What if I told you... that we haven't really changed how we meet in a century? Ep.11 with Vanessa Moss
In this episode, I talk with Dr. Vanessa Moss, a radio astronomer based at CSIRO, working at the boundaries between astronomy, telescope operations and data science. Vanessa is a strong advocate of a digital-first approach and for the process of optimising all interactions by maximising accessibility, inclusivity and sustainability. She is a co-deputy chair of the EMCR Forum under the Australian Academy of Science, which represents and supports early career researchers across Australia. Also, she is one of the organisers of The Future of Meetings (TFOM) Symposium as well as TFOM legacy project. We talk about a thorny path of online events, status quo, hybrid event design, and applying scientific thinking to event planning.
Connect with Vanessa:
LinkedIn: https://www.linkedin.com/in/vanessa-a-moss/
Twitter: @cosmicpudding
Resources:
- TFOM twitter: https://twitter.com/futuremeetings
- TFOM website: https://tfom.org/
- TFOM promo video:https://youtu.be/TqCdsgTD1RA
- S4PG series running Aug-Nov 2022: https://s4pg.tfom.org/
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you... that you can increase event attendance through your website through neuromarketing? Ep.10 with Louisa Dunbar
Tune in to my conversation with Louisa Dunbar, an expert in Neuro Web Design and SEO and owner of OrangeGrove, a consumer neuroscience UX research and consultancy lab. We discuss a fascinating topic: web design and SEO backed by science and psychology. Or, as Louisa put it so eloquently, brainy websites! About Louisa:
Louisa started off her working life as a standard web designer around 20 years ago. Over that time she has embraced the world of UX (user experience) and been immersed in anything and everything that can improve the success of a website. Behavioural science and applied psychology along with neuromarketing, piqued her interest a few years ago, due to the insights it can reveal, and she has since made that a focus in her agency for bringing about digital transformation within web and marketing teams.
Connect with Louisa:
LinkedIn: https://www.linkedin.com/in/louisadunbar/
Website: https://www.orangegrovedesigns.co.uk/
Books Louisa recommends:
Influence by Robert Cialdini
Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you...that people are human beings and not targets, or metrics, or numbers? Ep.9 with Diana Lucaci
In this episode, I talk to Diana Lucaci, the co-founder of True Impact, which offers concept testing and conversion rate optimization to brands and agencies. We discuss neuromarketing, how neuroscience research findings can be used by anyone designing events, what key elements of trust are, and how science-based solutions is what you need to 'Be seen. Be relevant. Be contacted'.
Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianalucaci/
Website: www.trueimpact.ca
Resources we mentioned:
Influence by Robert Cialdini
Brainfluence by Roger Dooley
Smart Persuasion: How Elite Marketers Influence Consumers (and Persuade Them to Take Action) by Philippe Aimé and Jochen Grünbeck
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you...that stress is a made-up concept? Ep.8 with Hayley Lewis
In conversation with Dr Hayley Lewis, business psychologist and Founder and director at Halo Psychology. We discuss why businesses need psychology, how to present complex information in a compelling way, creating an inclusive team environment, remote work, and psychological frameworks that can help leaders and employees improve their performance and wellbeing.
Dr Hayley Lewis is an award-winning psychologist with more than 20 years’ experience in the field of organisational and business psychology. Her specific area of expertise is leadership and management behaviour and how this can affect culture and performance and she spends most of her time supporting organisations of all sizes on these issues. Hayley’s academic research is in entrepreneurship and the psychology of success for women in business, and she helps women wanting to make the move from corporate employee to self-employed business owner. Hayley regularly shares practical evidence-based tools and tips via social media and in 2021, Hayley was identified as one of the most influential thinkers in HR, by HR Magazine. Connect with Hayley:
- LinkedIn: https://www.linkedin.com/in/hajlewis/
- Twitter: @Haypsych
- Website: https://halopsychology.com/
Resources we mentioned:
- Hayley's sketchnote of Kolb's learning cycle
- Hayley's sketchnote of PERMA model
- Robert Sutton, book Good Boss, Bad Boss
- Caroline's Webb, book How to have a good day
- Brene Brown, Dare to Lead hub
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Event Psychology Lab online course: eventpsychology.thinkific.com
- Victoria Matey on LinkedIn
- Victoria Matey on Twitter
- Watch podcast episodes on YouTube
What if I told you... that engagement is the chocolate, but ROI is the broccoli? Ep.7 with Jeff Campbell
In this episode, I'm talking with Jeff Campbell, CEO/Founder of Incentli. Jeff spent 18 years as a high school physics teacher which got him interested in e-learning engagement tools and strategies. His work has since branched out to the event space, where he uses gamification and motivational design strategies to help event stakeholders get more value from their experiences. We discussed a lo of interesting topics: engagement, content consumption, motivational design, gamification, stakeholders ROI, and even reward fatigue!
Connect with Jeff:
- LinkedIn: https://www.linkedin.com/in/jeff-campbell-59339a117/
- Twitter: @incentli
Resources we mention:
- Yu-kai Chou: Gamification & Behavioral Design
- SuperBetter by Dr. Jane McGonigal
- The Event Gamification Booster by Incentli
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
Watch this episode on YouTube
What if I told you… that you can BS your way to a conference? Ep.6 with Gonzalo Lopez
My conversation with Gonzalo Lopez, a Senior Consultant at BVA Nudge Consulting UK and organiser of The Association for Business Psychology Annual Conference. We discuss how Gonzalo and his team used behavior-based methods when planning the online conference back in 2020 to solve such challenges as driving attendance, pricing, online fatigue, timing, and others. We also talk about an experimental approach to event design and some key principles to follow in influence people’s behaviors.
A native of Chile, Gonzalo's background is in Psychology. He started his career as a Business Psychologist in the Chilean Banking industry, specialising in several senior talent management programs, including Mentoring, Talent Review boards, succession plans, etc. He also led company-wide processes such as Performance Management, Organisational Climate surveys redesigns, and HR software development. In 2017 he completed an MSc on I/O psychology at UCL, specialising in deliberate and indirect self-persuasion techniques. This topic led him to work with Richard Chataway on Communication Science Group as a behavioural consultant and join The Association for Business Psychology as a volunteer member in charge of its Annual Conference. Currently, he works as a Senior Consultant at BVA Nudge Consulting UK, delivering applied behavioural science on multiple industries, including financial institutions and customer service. His main interests reside in applying evidence-based behavioural science solutions.
Connect with Gonzalo:
LinkedIn: www.linkedin.com/in/gonzalo-lopez-castellaro
Website: https://www.bvanudgeconsulting.com/and https://theabp.org.uk/
Resources we mention:
ABP annual conference - event psychology case study
Using anchoring to increase (online) event ticket sales
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you… that there is no single source of truth? Ep.5 with Daria Tikhonova
In conversation with Daria Tikhonova, Human Experience (HX) researcher, Founder and Principal Consultant at Deep Thoughts, a Flinders academic in humanities and social sciences with a PhD in Tourism, and a manager of a Flinders University project, funded by the Department of Innovation and Skills, that aims to elevate the role of creative arts in care settings. Daria's other research interests include transformative experiences, risk perceptions, cultural tourism, tourist behaviours, and cultural diversity.
We talk about human experience research, how to understand what your audience really wants, the best ways to collect feedback, and the concept of social listening in the events context.
Connect with Daria:
LinkedIn: https://www.linkedin.com/in/dtikhonova/
Website: deep-thoughts.com.au
Resources we mention:
Adam Ferrier, Stop Listening to the Customer: Try Hearing Your Brand Instead
Bri Williams, Behavioural Economics for Business
Daniel Stillman, Good talk: how to Design Conversations that Matter
Rory Sutherland, Alchemy
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
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What if I told you… that if you change behavior, you can change your world? Ep.4 with Bri Williams
In this episode I'm talking with Bri Williams, one of Australia's leading authorities on behavioural influence.
A CPA with a degree in Applied Psychology, Bri founded People Patterns in 2011, a specialist consultancy that helps businesses get staff, customers and stakeholders to take action. Prior to this she worked in finance, HR and product management for some of Australia's leading brands. A regular contributor to Smartcompany and MarketingMag, Bri has written five books including "Behavioural Economics for Business" and "The How of Habits" and appears regularly as a presenter, panellist and media commentator.
Connect with Bri:
LinkedIn: https://www.linkedin.com/in/bri-williams-peoplepatterns/
Twitter: @peoplepatterns
Resources we mention:
- Adam Ferrier's book 'Stop Listening to the Customer: Try Hearing Your Brand Instead'
- Bri Williams' video about behavioral economics and market research
- Victoria Matey's blog 'Using anchoring to increase (online) event ticket sales'
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
Victoria Matey on Twitter
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What if I told you...that there are neuroscientists in just about every company that sells products that you buy every day?
In this episode I'm talking with Michelle Murphy Niedziela (PhD), a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.
Connect with Michelle:
LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/
HCD Research Inc website: https://www.hcdi.net/ Twitter: @hcdneuroscience
HCD Research Inc Youtube/ MindSet vidcast: https://www.youtube.com/channel/UCNfV0n0xzuYlm6nCoey8x0Q
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you...that we found the holy grail of delegate experience? Ep.2 with Eric Antonisse
My conversation with Eric Antonisse, the founder and CEO of Micemedia, a consultancy firm that works with International Associations and Corporates, to provide A-Z management of their events. We talk about emotions, senses, Neuroshaping model, and how simple tools can make a big difference.
With over 3 decades in the MICE industry in which Eric contributed and managed large-scale congresses of up to 32.000 delegates, he built expert knowledge in production, audio, video, IT & multimedia services as well as large scale event management. Eric founded Micemedia in 2013, a consulting company based on a disrupting business model that ensures the best and uncompromised service to its clients and their attendees. With teams based in the Netherlands and France, Micemedia works worldwide providing Technical Production, Sponsor & Exhibition Management and Program Management for large scale congresses being either online and on-site or both.
Connect with Eric:
Linkedin: https://www.linkedin.com/in/ericantonisse/ and https://www.linkedin.com/company/micemedia-bv
Website: https://www.micemedia.nl/
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
Victoria Matey on LinkedIn
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What if I told you...that you can max out an experience even before your event starts? Ep.1 with Kamila Zahradnickova
My conversation with Kamila Zahradnickova, a behavioural designer, focuses on event branding, enhancing learning experiences, and using audio and video materials to make your events more memorable.
Kamila Zahradnickova applies behaviour science to marketing and business. She solves customer-related questions by leveraging research on perception, motivation, and decision making. Favourite tools? Gamification, nudge, and identity framework. Kamila thrives in a fast-paced environment and is fond of social impact projects. These days, she mainly builds communication strategies and conducts user research for startups.
Connect with Kamila:
- Linkedin: https://www.linkedin.com/in/kamila-zahradnickova/
- Website: www.kamila-portfolio.com
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