21 For 21 - 21 Lessons about Sport and the Media in the 21st Century
By 21 For 21
21 For 21 - 21 Lessons about Sport and the Media in the 21st CenturyDec 27, 2021
BONUS Episode: What advice does Jamie have for language and journalism students?
Late last year, Jamie gave a talk to language, translation and journalism students. How can the #21for21 lessons we have been talking about help practically?
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #18: Cricket, Football, Kabaddi? How sports in India engage fans in the social media age!
Mithil Jaysen is living his dream! After travelling halfway around the world to study in Newcastle - the "Geordie Nation" - Mithil returned home to work for JSW Group, the conglomerate who own Cricket's Delhi Capitals, Football's Bengaluru FC and the Pro Kabaddi League team Haryana Steelers! What does his job involve, and what is the future for the sports marketing industry in India?
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #17: Buy your gran a VR headset + make pro gamers media-savvy: Lowell explains the metaverse!
Esports and Metaverse consultant Lowell Stevens shares some fascinating tales from his time working in the industry.
Beginning his life in Asia teaching English, he quickly found himself working in the esports sector and coached esports players on how to handle themselves in the media.
He quickly became an expert in the gaming world and has since moved into setting up his own consultancy firm on the growth industry that is the metaverse! What actually is it and why should it be of interest to you (and your grandma!)
Follow Lowell - https://www.linkedin.com/in/sakebomb
https://www.foxandfarthing.com/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #16: From a hometown Games to working in Sports Marketing - Megan's Olympic Journey!
Ahead of the upcoming 2022 Winter Olympic Games, IRIS Sales Manager Megan Tandy joins the pod to chat about her experiences as a 3-time Olympian!
From the highs of an Olympics in her home of British Columbia, to the challenges of being a self-funded athlete training abroad, Megan shares her inspirational story - and gets us all in the mood for Beijing! Follow IRIS - https://www.linkedin.com/company/iris-sport/
www.iris.sport
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #15: Tips, tricks and tales from working in Sports Marketing!
The 21 For 21 Podcast returns, with Stuart being this week's guest! He tells Jamie about his recent networking trip amongst top cycling teams in Spain - how did he get there (professionally - physically he took a plane) and what skills are needed? Featuring Carlton Town FC, the Rugby World Cup and a story Stuart has been keeping from Jamie throughout the podcasts so far!
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
BONUS Lesson: MotoGP NFTs sold out instantly! Why were they sold - and why were they so popular!?
In our 3rd Bonus Lesson on NFTs and all things crypto, Fran Wyld from MotoGP tells Jamie about the success of her company's NFT range. Why did MotoGP decide to get involved in the first place, and then why did they all sell out so quickly?
Listen to the full episode here: https://anchor.fm/21-for-21/episodes/Lesson-5-NFTs-and-Fan-Tokens---why-should-I-get-involved--PART-2---feat--MotoGP-e18gi8l
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
BONUS Lesson: Does a sports commentator spend their time watching sports documentaries?
Sky Golf commentator Richard Kaufman joined us back in episode 3. Hear the full interview with Richard as he tells Jamie what he really thinks about the recent spate of fly-on-the-wall sporting documentaries, why they are popular (with fans and the networks that produce them) and if he actually watches them himself!
Listen to the full episode here:
https://anchor.fm/21-for-21/episodes/Lesson-3-How-can-MotoGP--the-PGA-Tour-and-Ryan-Reynolds-replicate-the-success-of-Drive-to-Survive-e17s8vk
Follow Richard: @KaufmanRichard
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
BONUS Lesson: What is NiceHash? What is crypto mining, and how does it work in sport?
Joe Downie from NiceHash joins the podcast to explain exactly what crypto mining is, and how this links to Fan Tokens - popular amongst many of Europe's top football clubs!
Check out the full special episode on NFTs and Crypto here: https://youtu.be/0fnCoNSNYSs
Follow NiceHash: https://twitter.com/NiceHashMining
www.nicehash.com
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
BONUS Lesson: What is FANZONE? How can NFTs be accessible for everyday fans!
Philipp Harrold from FANZONE joins the podcast in this exclusive full-length interview. He tells us how you can get started with your first NFT wallet and trading pack - even if (like him) you have no idea about blockchain and crypto!
Listen to the full NFT special episode here: https://youtu.be/0fnCoNSNYSs
Follow FanZone: https://twitter.com/fanzone_io
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #14: Fan Media Part 2: How a love for your club, and telling stories, can lead to a career!
Working in Sport Media can lead to an irregular working schedule - which is why Jamie is missing this week! Stuart uses the time to speak with fellow die-hard Nottingham Forest fan Max Hayes, who is right at the beginning of his career in the industry. Max tells us how his career has gone from interviewing fans after Forest games as a kid, to interviewing Steve Bruce, schmoozing with Colin Murray, recording TV shows for CBBC and more!
Follow Max: https://twitter.com/MaxdHayes
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
BONUS Lesson: Jamie works in the media, Stuart in marketing - the legendary Chris Hull does both!
We go all the way back to Lesson 3 to bring you the full interview with Chris Hull. The vastly experienced Chris gives Jamie some fascinating insight into his career in the business - as well as giving his take on why sport docuseries such as Sunderland Til I Die and Drive to Survive are so popular!
Check out the full episode featuring Chris and Richard Kaufmann here - https://youtu.be/7GtzhD-Odww
Follow Chris: @mrchrishull
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
Lesson #13: Interviewing Anderson Silva and getting tours of UFC gyms – all from Zoom! Tom Ward tells us how!
Journalist Tom Ward graduated from university without a plan. After bouncing through a few jobs that didn't suit him, he decided to follow his passion for Boxing and MMA and get a job in a sport that he loves!
Now a Senior Writer for GiveMeSport, Tom shares some superb insights on how he got the job, the challenges of the pandemic, his brilliant networking skills and what he feels is necessary to work in combat sport journalism. The episode features plenty of name drops from the biggest names across Boxing and MMA.
Follow Tom: https://www.givemesport.com/thomas-ward
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #12: So you want to work in Sport Media? (part 3) - how to score with your language skills!
Translator and interpreter Ronan Malt has turned his passion for football and talent for languages into a career! He might be most recognisable for having worked in press conferences for West Bromwich Albion during Pepe Mel's time in charge, but he works for a wide variety of clients. He joins this week to tell all about his career, and the different skills required for working for both traditional clubs and news outlets, as well as how the job is changing in the 21st century!
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #11: The potential of Fan Media? How YOU can go from tweeting to working for YOUR club!
Journalist Omar Hawwash became known amongst fans of FC Barcelona on Twitter as a trusted source of information, news and updates - right from the heart of Camp Nou!
Using his experience, he has turned this into one of the leading independent fan websites for the club - and has even been officially hired by the club for their Twitch streams!
Omar joined Jamie and Stuart to discuss how he has turned his passion into a career!
Follow Omar: https://twitter.com/OmarHawwashBG
Follow Blaugranagram: https://twitter.com/Blaugranagram
Read Blaugranagram: https://www.blaugranagram.com/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #10: Who watched the Olympics - and how? The importance of this data for sports organisations
As the 21 Podcast challenge reaches double figures, IRIS Sport's CEO and co-founder Peter Weber joins to talk about the new report discussing the findings of who was watching the Tokyo Olympics, and how. How has this changed since Rio 2016, and what further changes do we anticipate for Paris 2024?
Connect with Peter - https://www.linkedin.com/in/peter-weber-a621882/
Follow IRIS - https://www.linkedin.com/company/iris-sport/
www.iris.sport
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #9: How the Class of 92 are using uni to drive Fan Engagement - and why your club should too!
Dr. Alex Fenton from Salford University joins to chat about his research in the fields of Digital, Business and Sport - what are the benefits of sports clubs benefitting from these huge pools of knowledge and talent?
http://alexfenton.co.uk/
http://fanfit.co.uk/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #8: So you want to work in Sport Media? (part 2) - even if you have no experience in sport!
Joining the pod this week is Tom Carter, who has worked in Social Media at some of Europe's top clubs. He gives Jamie and Stuart some great insights into his unusual route into the industry, as well as explaining how these clubs use localisation to appeal to their fans in different markets.
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #7: The "curse" of episode seven, and tips on how YOU can create a great podcast!
Jamie and Stuart have reached the milestone of seven podcast episodes - the number at which most new shows enter "podfade" and remain dormant. How can they avoid this? Matt Dunn from MotoGP joins to share his tips on how to create, promote and most importantly enjoy making podcasts!
Follow Matt Dunn: https://twitter.com/_MattDunn
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #6: So you want to work in Sport Media? (part 1)
Enjoying the podcast so far? Want to know more about your hosts and their work? In the first of our "So you want to work in Sport Media" series, Jamie opens up about some of his experiences in the industry and gives some insights into how it's changed and developed in the last 10 years - as well as advice on how you can get involved too!
Lesson #5: NFTs and Fan Tokens - why should I get involved? PART 2 - feat. MotoGP
Our experts Joe Downie and Philipp Harrold continue their fascinating lesson on blockchain technology, with Fran Wyld from MotoGP also joining Jamie and Stuart to explain, from the perspective of a Rights Holder, how embracing the technology early has benefitted her sport.
Follow NiceHash: https://twitter.com/NiceHashMining
https://www.nicehash.com
Follow FanZone: https://twitter.com/fanzone_io
https://www.fanzone.io/
Follow Fran Wyld: https://twitter.com/fran_corchamps
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #4: NFTs and Fan Tokens - what are they and why should sports fans care? PART 1
Lionel Messi was paid partially in PSG Fan Tokens in his recent transfer - but what does that actually mean, and how can the everyday fan get involved? Jamie and Stuart enlist the help of experts Joe Downie and Philipp Harrold for the first part of this special episode looking at how crypto currencies and NFTs on the blockchain work, and how they are finding themselves increasingly embedded in sport.
Follow NiceHash: https://twitter.com/NiceHashMining
www.nicehash.com
Follow FanZone: https://twitter.com/fanzone_io
https://www.fanzone.io/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
Lesson #3: How can MotoGP, the PGA Tour and Ryan Reynolds replicate the success of Drive to Survive?
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
BONUS Lesson: Amy von Arend on the current state of Women's Football
Amy is a football commentator and Sports TV Producer. She spoke on Episode 2 about the importance of Women's Football finding new audiences thanks to streaming platforms such as Twitch, TikTok and YouTube.
Hear the full interview, where she also talks about the differences between Women's Football in England and Spain, and what players really mean when they say that they want the same conditions as the men.
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
Lesson #2: Why Burnley Women are better on TikTok & how to watch the UEFA Champions League for free!
In this second episode of 21 For 21, Jamie and Stuart talk about how Women's Football is reaching new audiences thanks to streaming platforms and bold deals, and they're joined by Women's Football commentator Amy von Arend who explains just what it means for the sport
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
Lesson #1: Why did Piqué broadcast the Messi PSG transfer on Twitch?
In this first episode of 21 For 21, Jamie and Stuart talk about how Ibai Llanos (who? Listen to find out...) and Gerard Piqué (you definitely know him, right?) are taking on traditional broadcast media with Twitch, and what this means for Sports journalists and TV producers.
Follow Stuart: @Stuart_Levy
Follow Jamie: @JamieTheColes
Email the show: 21for21sportmedia@gmail.com
