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21 Handshake Marketing Podcast

21 Handshake Marketing Podcast

By Sarah Hayes
Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.
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Ep 49: 10 Google Analytic Metrics Your B2B Should Be Analyzing

21 Handshake Marketing Podcast

EP 87: Top 10 FAQ's About Content Generation
Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. But what content should you create? We break it down into the top 10 FAQ's we get about content on the podcast today! 1) What are the different types of content? 2) What does it mean to be a content creator? 3) What is content creation on social media? 4) How do you create content? 5) What is content in writing? 6) Why is content optimization important? 7) How do you deliver content effectively? 8) What makes content interesting? 9) What does content curation mean? 10) Is content important for SEO? Content generation is very important in your digital marketing strategy - but it comes down to creating the right content for the right audience… who will encounter it at the right time! Show notes: Watch:
April 23, 2020
Ep 86: Do Your Social Accounts Tell a Consistent Story?
When we work with our clients and dive deep into their social accounts - the first thing I love to talk about first is social media goals. I think a lot of businesses jump onto social media - but then they have no clue why they are there except for the reason that someone told them they should be! So they post and don’t see any traction, get frustrated and then just stop. Social media can be very effective when you have the right goals in place! Listen to our episode to determine what your goals should be for: -Listening -Influencing -Selling Download a free PDF about social media goals in the show notes! Show notes: : ‎ Watch video:
April 23, 2020
Ep 85: Why We Recommend that You Go Audit Your Website Now
In this episode we talk about why you should do a website audit then go over some specific steps on how to do that! We love to tell our clients, a website is not a one and done type of deal- you should always be working to improve it with fresh content, test your user experience and of course improve SEO. There are 3 main benefits of a website audit:  ✔️Website performance optimization  ✔️Search engine optimization  ✔️Conversion optimization Get your free website audit checklist in the show notes: Watch the video:
April 22, 2020
Ep 84: FAQ's about a Digital Marketing Process
In the episode we go over top questions we receive about our digital marketing process! Those questions include: ✔️How Long Does it Take? ✔️What If My Budget is Small? ✔️I Don't Have a Marketing Team, Does this Still Work? And more! Listen as we dive into our process and answer your questions! Watch the Video:   Read the Show Notes: ‎
April 22, 2020
Ep 83: A Simple Yet Effective Brand Assets Audit
Today we’re talking about brand assets – and how to align all the assets your business has! This is a particularly important step for growing businesses to take, and also one of the most satisfying. Far too many businesses think that their marketing is just hit or miss, or that that they need to keep coming up with new ideas. Auditing your brand assets is all about gathering all your content and seeing just what it can become! For companies that already have a marketing system in place, auditing plays another very important role: It helps businesses take a look at all their different content and make sure it’s all consistent – matching tone, product info, promises made, even colors and visuals. This keeps all marketing content on the same page, and shows exactly where the brand is at. It’s especially vital for companies that may have changed content strategies or logos a few times in the past but haven’t really thought about it. Find all show notes: Watch:
February 25, 2020
Ep 82: Branding is the Reason they say YES
Your brand is more than your logo! It absolutely is your logo, the colors you use, and your tagline, but it’s also a lot more than that. Essentially, your brand is everything that people know about you when you open communication with them. In our podcast, we’re walking through a little brand workshop using 21 Handshake as an example, so you can really get an idea of what that means. We will go over these exercises: ✔️Describe your brand in one sentence! ✔️How do you think your brand makes people feel? ✔️What value does your brand promise people? ✔️What peers does your brand have? ✔️Ultimately, what are you proud of?  Watch the show! Show notes:
February 17, 2020
Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas
This week, we’re going to discuss an extremely important step in understand your audience and turning that into actionable information for your marketing planning – buyer personas! We’ve talked about buyer personas a couple times before, but we want to do a deeper dive in this episode and really discuss how they’re put together. Too many businesses skip creating buyer personas when they are a key part of putting together a strategy, so let’s look at what’s involved. This episode dives deep into ideal buyer vs. buyer persona and explains the difference between the two. We go over the specific questions you need to ask to discover your ideal buyer and then the specific questions to ask to discover your buyer persona (s)! Watch the episode: Show Notes:
February 10, 2020
Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants
This episode dives into step 1 of our digital marketing blueprint and talks about lean market research. Lean market research uses primary data to determine what problems your product/service could solve for people. During lean market research, you talk with customers directly to gain valuable feedback, a higher value is placed on quality conversations vs. cursory surveys, there is a continuously collecting of insights and intelligence, as opposed to conducting infrequent, “big bang” research studies and at its core the market research becomes the “voice of the customer” and uses insights to transform the business, as opposed to conducting research in a vacuum. Watch episode on YouTube: Read:
January 27, 2020
Ep 79: 6 Ways a Marketing Coach Leads to Quantifiable Business Growth
Our team is talking about why we started an official 'coaching' part of 21 Handshake! In this episode you will discover what a marketing coach does and how a marketing coach can help you stay accountable and create a strategic laser focus for your business. A coach can help you focus on high impact strategies that maximize marketing dollars while at the same time driving clients to your door or website. We are offering marketing coach as a beta program currently, if your business would benefit from this unique to you strategy apply at the link below. Watch this episode! Read the Show Notes:
January 20, 2020
Ep 78: 5 Marketing Trends for Success in 2020
Welcome back to season 3 of the podcast! We are kicking off the season with a trends report. We are huge fans of trend reports and we think it is super important for you to know what trends the experts are predicting! On season 3, we are focused on coaching your business to have a successful year and we believe good coaches always take notice of what new tactics/trends are taking place in the marketplace so they can adjust their strategy accordingly. We break up our trends into 5 areas of focus including: content, social, seo, website and video...and we might have a surprise 6th trend - because any good coach knows the 6th man is key for boosting the spirit of the team. This is an episode you will want to listen to for success in 2020. Read the show notes:
January 13, 2020
EP 77: If You Have a Website, You Need SEO
In this episode we drill down into SEO basics and tactics that you can apply to starting thinking about how your business can dominate search engine rankings. From building a SEO friendly site to link building, this episode covers a lot of great information for businesses wanting to gain search authority for their industry. 
December 16, 2019
Ep 76: How to Track and Refine Your Data to Mean Something to Your Business
In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts. 
December 9, 2019
Ep 75: Moving from Absent to Engaged with Your Online Business Presence
In this episode we talk about step 7 of our digital marketing 9 step solution! Step 7 is all about digital dialogue and you can take your business from absent to engaged online. We cover what platforms you should be social listening on, why active listening is important and some pointers on how to engage online. This is a great episode to help you plan your digital dialogue presence next year. 
December 2, 2019
Ep. 74: Why Your Content Needs to go From Passive to Proactive with Online Ads
Online ads, digital ads, PPC, Facebook ads - multiple names for taking your content from passive to proactive! Aleks, Ashley and Sarah talk about why your content needs to go on the offense and how digital ad spend in your marketing budget can help you reach your target market. 
November 25, 2019
Ep 73: Why Yes, Good Content is Key, Glad You Asked!
Content is still the most effective way from taking your brand from voiceless to vocal. Sarah, Aleks and Ashley discuss the 14 top content marketing pieces and how useful each one will be for any business marketing strategy in 2020. If your business does content, or is increasing content in the next year, this is a must listen episode. 
November 18, 2019
Ep 72: Why Your Business Needs to Be Consistent on Social Media
Our team discusses why your business needs a consistent social media presence. From correct logo sizes to colors and tone of 'voice' a social media strategy that focuses on brand consistency increases trust and authority. We also discuss 8 actionable tips on how to be and stay consistent! 
November 11, 2019
Ep 71: 7 Reasons to Update Your Website Now
In this episode we talk about the 3rd piece in the foundation layer of our 9 step marketing solution! Your website hub is important as it is your real estate online and serves the purpose of connecting with visitors who are intentionally looking for your product and / or service and how that can meet their needs. In this episode we talk about how the website builds on your market research and brand story, what the difference between a website refresh and redesign is and then 7 reasons why you need to update your website now. 
November 4, 2019
Ep 70: Brand Story: If You Aren't Telling Your Story, Who Is?
This is a fun episode that dives deep into our 2nd 'box' of our signature solution digital marketing process! We talk about brand story and frequently asked questions our team receives regarding the 'why' a brand story and then all the 'what's' of a brand story. A great episode that goes over a foundational step to any marketing plan! 
October 28, 2019
Ep 69: Digital Marketing Solution Step 1: What Does Market Research Even Mean?
In this episode, our team goes over the 1st foundation step in our digital marketing solution! Market research sets the foundation by defining your target audience, competitors and diving deep into how to use this data to clarify your marketing messaging.
October 21, 2019
Ep 68: Why our Best Clients Use This 9 Step Digital Marketing System
In this episode, our team discusses the 9 step digital marketing solution that our clients use to find success online! This proven system when followed effectively generates leads with a purpose and can led your business to market authority. This is episode is a 'must' to listen to if your team  has a current piece-meal marketing strategy. This episode will show you there is a better cohesive way to find digital marketing succes. 
October 14, 2019
Ep 67: [Instasize] Growing Your Social Media Presence with Visual Content
In this episode, our team talks with guest Brooke and Natasha from Instasize! Instasize is an app available on IOS and Android that comes with special filters and editing tools that can really make your Instagram stand out from others in the crowded feed. Instasize also has a newer app called MADE specifically for Instagram Stories. If your business wants to 'up' your IG game as 2019 comes to a close and / or increase your instagram engagement for 2020, this is an episode you don't want to miss! 
October 7, 2019
Ep 66: 10 Questions for the 21 Handshake Team
In this fun episode, Sarah interviews Ashley and Justice so you can get to know them better! Learn more about what they do at 21 Handshake, what their favorite food is and what superpower they wish they had! This is a great episode to get to know us better. 
September 30, 2019
Ep 65: Justice Postman Explains Types of Logo Design
Is your brand or business refreshing your logo? Or perhaps you are just embarking on your new business journey and need a new logo - well this episode is for you! We talk about in this episode all types of logo designs; but don't worry we don't over complicate it. Listen in as Justice, our own graphic designer at 21 Handshake breaks down logo type designs into examples and see what resonates with you - or better yet what will resonate with your prospects! 
September 23, 2019
Ep 64: [Guest Interview with Email Oversight] Are You Making These Email Campaign Mistakes?
We talk with Bryan at Email Oversight on all things email - including email campaign mistakes brands and businesses make that could be crucial to their email deliverability and open rate. If email is central to your marketing strategy (and it should be), this episode is for you! 
September 16, 2019
Ep 63: Does a Higher Position in Search Engine Results Mean Better Click Through Rate?
In this episode we talk all about organic CTR! If you have ever wondered how you can improve your SERP and CTR this episode is full of tips with the latest research on what is working in the world of SEO. Our team discusses the latest research from Brian Dean at Backlinko whose team analyzed 5 million Google results to find what is working now when it comes to CTR from search results. Insightful episode that will leave you excited to work on gaining better traction. 
September 9, 2019
Ep 62: B2B and B2C Customer Journey - They Are More Similar than You Think
In this episode, Sarah, Aleks and Ashley dive into a new 2019 report by Forrester Consulting titled B2B And B2C Companies Face Similar Hurdles With Complex Buyer Journeys. This report is full of great insights on the current state of your buyers and how they are making purchasing decisions. Surprising results from the study include that the time from first interaction to purchase has decreased for all buyers and that more and more buyers whether B2B or B2C are wanting to remain anonymous when interacting with brands. This episode is packed with insightful data on how you can connect with your customers and prospects better as well as how you can leverage cross channel marketing to track customers in their buying journey. 
September 2, 2019
Ep 61: Lisa from Alexander Lumber on Managing Locational Experience One Store at a Time
In this episode we are joined by Lisa Roberts, marketing director at Alexander Lumber to talk about managing multi-location marketing! We deep dive into the challenges of multi-store marketing, how to keep brand unity alive when it comes to multiple stores and keep positive customer experience high from store to store. We also learn why she created a 'marketing menu' for their 13 locations and how that menu is used to cater to each store's unique marketing needs. This is a great episode with some wonderful marketing insights on how to take a 'brand' and disseminate it down to local marketing. 
August 26, 2019
Ep 60: Is Your Digital Content Falling Flat: How AI Could Change That
Is your content converting into leads? Today on the podcast we are joined by Paul at Atomic Reach to learn about how their software is using artificial intelligence to write content that connects with a business or brand target audience. Using data and trends that are specific to your ideal buyer, their software is able to tweak headlines, subject lines, email copy, call to actions, product descriptions and more to craft content that leads to higher conversions. We loved hearing about the exciting - yet practical - uses of big data and how it can be effective for businesses to connect with their audience better! 
August 19, 2019
Ep 59: 5 KPI's for Social Media in 2019
How do you measure success on social media? In this episode Sarah, Ashley and Aleks dive into what are key performance indicators for social media and what really matters! Track these metrics to determine ROI for your business when it comes to social media posting. 
August 12, 2019
Ep 58: How to Improve Your Customer Review Strategy and Increase Leads
Ashley and Sarah talk with Ryan and Steven from Podium about how to centralize touchpoints! If you have ever wanted more local reviews or a better way to capture your target audience phone number - then this is a super cool platform you want to check out! Check out this episode to discover how businesses are using reviews to capture better local SEO as well how you could be getting those reviews - simply by texting your customers as they are leaving the business! This is a really slick platform that we see being beneficial for all businesses - no matter the size or audience. 
August 5, 2019
Ep 57: Dr. Gabe Ellis - Real Life Marketing Stories from a Small Business Owner and Entrepreneur
Dr. Gabe Ellis joins our show today to discuss real life marketing tactics that he uses as a small business owner. He provides great insights into what it looks like to market not only to a consumer but to another business. Listen to discover why intent, authenticity and authority go a long way into both attracting and retaining new clients. 
July 29, 2019
Ep 56: Did You Know This Was the Best Time to Post on Social Media?
Are you posting at the right time on social media to maximize engagement? That is the topic our team dives into today as we share the latest posting times from a new report from Sprout Social. What we find out may surprise you and will definitely help you craft a best posting time strategy. 
July 22, 2019
Ep 55: The Value of User Experience on Your Website with TBX Agency
In this episode, Bruce, Operations Director from TBX Agency joins us to talk about the Value of User Experience on Your Website! Bruce has some great insights on why you should lead with content first when designing a new website, what user flow is on a site and what their system is to help businesses discover how best to give users maximum value when landing on their site. Whether you are struggling to get your website visitors to convert or are in the process of designing a new site, this episode is a must listen!
July 15, 2019
Ep 54: How Google My Business Helps You Connect with Your Customers
What is Google My Business? In this episode we tackle that question and how your business can use Google My Business to further local SEO results. From what it is and why your brand needs to be on it to new updates to the Google My Business platform - learn all about how you can further your brand's local story through the Google My Business platform.
July 8, 2019
Ep 53: Web Development FAQs [Guest interview - Gino Whitaker from Pixeler Interactive Group]
Have you ever wondered why you need a website developer? Or what a website developer even does? (beyond just creating your website...) Join Aleks, Ashley and Sarah as they discuss frequently asked questions web dev questions with Gino Whitaker from Pixeler Interactive Group. We go over questions related to website design, SEO and why our team loves the functionality Wordpress sites offer for businesses of all sizes. 
July 1, 2019
Ep 52: What You Need to Know from Mary Meeker's 2019 Internet Trends Report
Who is Mary Meeker? And what does she know about the Internet? Well ALOT! Listen as Sarah, Aleks and Isaac discuss the 2019 Internet Trends Report by Mary Meeker. There are some surprising trends - such as how mobile devices have for the first time surpassed TV for time spent among US consumers! And some not so surprising - new privacy laws will affect internet advertising. This is a 'report' you won't want to miss! 
June 24, 2019
Ep 51: Why SEO is a Long Term Strategy with Justin at Yeah! Local
Justin Herring joins our podcast to talk about why SEO is a long term strategy. Justin is an SEO expertise and owner of Yeah! Local an SEO agency located in Atlanta. Listen as we discuss why organic SEO is a long term strategy, if PPC ads help rank you faster and how your local Google listing and reviews can impact search engine ranking. This is an insightful episode you won't want to miss! 
June 17, 2019
Ep 50: What does a digital marketing agency do?
Welcome to Season 2! In this episode, our newest 21 Handshake team member, Justice, interviews Sarah, Aleks and Sarah on what a digital marketing agency actually does! If you have ever wondered how our team spends their day doing social, video and SEO this episode is for you. 
June 10, 2019
Ep 49: 10 Google Analytic Metrics Your B2B Should Be Analyzing
Do you get confused when wrapping your mind around what website metrics you should be tracking? In this episode, we give you the top 10 metrics every business should be analyzing in their Google Analytics. We also provide context on why these metrics are important and some tips on how to use them to improve your digital marketing efforts. 
June 3, 2019
Ep 48: Are Keywords an Important Part of SEO in 2019?
In this episode, we talk all about keywords! Are they still an important part of SEO when writing content on your website? We dive into latest trends, why user intent is important and how AI affects search results. If you write content for your website or blog, this is a must listen. 
May 27, 2019
Ep 47: How Social Media Marketers Can Reach Their Fullest Potential
Sarah, Aleks and Ashley discuss the new 2019 Sprout Social Index on the podcast and the insights that marketers can glean from the latest report. Key findings include marketers struggle to create social strategies, Facebook continues to dominate and social listening is on the rise as brands begin to use social as a way to engage their audience! Visit the website for complete show notes and a link to the Sprout Social Index. 
May 20, 2019
Ep 46: How a Key Opinion Leader Helps You Reach Your Niche B2B Audience
What is a KOL? And how are key opinion leaders different from influencers? Dive into this topic with Sarah, Aleks and Ashley and discover the tips on how a KOL can further your B2B brand and create awareness with your niche target audience. 
May 13, 2019
Ep 45: Why You Need a Chat Box on Your B2B Website ASAP
The 5 reasons you need to convince your B2B boss that your company needs a chat box ASAP! Listen as Sarah, Ashley and Alexs not only give you the reasons but back up the reasons with quality data and research points. A chat box could be just what your business needs to capture your next big lead! 
May 6, 2019
Ep 44: Top 10 Habits of Successful Digital Marketers
A great episode that not only covers what your laptop holding habit might say about your personality but what Sarah and Ashley consider the top 10 habits of a successful digital marketer. A must listen if you wonder what our team does on the daily to ensure success! 
April 29, 2019
Ep 43: Groups are the Future of Social Media
Join us as we talk about how groups are dominating social media! We discuss why Groups have become a huge focus for social media giant Facebook and how your brand can capitalize on creating a group and use it to create engagement with your audience! 
April 22, 2019
Ep 42: Marketing in Small Bites
This week we are talking about the marketing movement of ‘small bites’ - this is different than LONG FORM content which we have also talked about and is usually tied into SEO. What is this movement?  It's the movement to keep our content brief and easily consumable. Its main premise is that "Marketing works when it’s short, brief and to the point.” (Chris Brogan) Listen as we discuss the data behind this trend and how as marketers you can create marketing in small bites!
April 16, 2019
Ep 41: 10 Top Social Media Questions from Quora
Quora is a great forum of frequently asked questions! Today Ashley and Sarah tackle 10 top social media questions that quora users have posted and answer them! From the creepiest social media trend to our best social media marketing tip, this is a fun episode that will answer social media questions you have always wanted to ask and hear answered! 
April 4, 2019
Ep 40: FAQ about Hashtags on Instagram, LinkedIn and YouTube
Sarah, Ashley and Aleks dive into all things hashtags on this episode! Specifically, questions we get asked weekly about hashtag use on Instagram, LinkedIn and YouTube. Listen to this episode if you would like to know the answers to frequently asked questions such as how many hashtags to use? How to post hashtags and how to know what hashtags to use. 
March 18, 2019
Ep 39: 10 Things We Learned Last Week About Digital Marketing that You Need to Know
In this episode, Ashley and Sarah talk about 5 things they each learned about digital marketing over the past week. This episode is full of great tips and tools that they have each seen work for increasing your digital marketing output. From growing your hashtag outreach to an easy to use design platform (really) these tips will streamline your marketing efforts!
March 18, 2019
Ep 38: How to Create a Marketing Funnel for Your Ideal Buyer
The Marketing Funnel isn't dead and we show you how to engage your ideal buyer during each stage from awareness to consideration to conversion and brand loyalty. Use the tips from this episode to create engaging content that communicates your value prop to your ideal buyer! 
March 4, 2019
Ep 37: Why a Localized Brand Demand Strategy Works
Live from the International Builders Show! While in Vegas, Sarah, Aleks and Ashley took a few moments to reflect on trends at the show and then deep dive on why our team attended the show. Hint...its all about the Localized Brand Demand! Learn what our Brand demand strategy is and why this method works to localize your market strategy by connecting with the talkers of your brand! 
February 25, 2019
Ep 36: Sell More to Your Ideal Buyers By Creating Buyer Persona (s)
In a follow up to our last episode on discovering your ideal buyer, in this episode Aleks, Sarah and Ashley dive into buyer personas. Buyer personas take your ideal buyer (large picture) and drill it down into characteristics of that buyer - their personal, professional information, challenges and goals and what objectives they may have during the buying process. Knowing your buyer persona's characteristics can help further and streamline your marketing message. 
February 11, 2019
Ep 35: 6 Questions that Help You Discover Your Ideal Buyer
Join the 21 Handshake team as they discuss finding your ideal buyer! We walk through a fictional client and help them discover their ideal buyer by answering 6 crucial questions.  Adopting an ideal buyer strategy helps build a predictable and highly scalable sales pipeline. It also prevents you and your sales team from wasting precious cycles on the wrong buyers.  Use these questions to find your ideal buyer! 
February 5, 2019
Ep 34: Top Content Marketing Trends for 2019
In the last of our trends episodes, we deep dive into content marketing trends for 2019. From long form content, to employee activation to AI - Aleks, Ashley and Sarah discuss content trends to keep an eye on and or implement into your marketing this year. Content is the glue that holds your marketing message together, this is an episode not to miss. 
January 8, 2019
Episode 33: 5 Items You Must do For Social Media Success Next Year
Lets talk about the essential items your business must do on social this year to be successful! From storifying social to video to 1:1 social experiences, these are the trends your business needs to adopt in 2019 to be on social media successfully.
December 13, 2018
Episode 32: 10 Best SEO Trends for 2019
On this episode, Sarah, Ashley and Aleks talk about not only ‘what’s hot’ in SEO for 2019 but also what is practical and what will really impact you as a digital marketers. From mobile indexing to Amazon search, we have you covered when it comes to maximizing search capabilities.
December 13, 2018
Ep 31: 5 Digital Marketing Trends to Know and Embrace in 2019
What are the top digital marketing trends you need to implement into your 2019 marketing plan? Sarah & Ashely have you covered! We discuss the importance of voice search, chatbots, snack ads, micro moments and live video. This is an episode you don't want to miss if you need big picture direction for your marketing plan as we head into the new year.
December 4, 2018
Ep. 30: 5 Digital Marketing Mistakes You are Probably Making
You know what you should do for your marketing in 2019...but do you know what you want to avoid? Listen in as Sarah, Aleks and Ashley discuss 5 top digital marketing mistakes that you will not want to make in 2019! We also discuss solutions and tips on how to be sure your team does not commit these mistakes. Make sure your 2019 marketing goals are on tracking by listening to this episode.
November 19, 2018
Ep 29: 3 Questions to Lead Your Content Marketing Strategy Next Year
With Q4 well underway on our calendars, planning for 2019 is in full swing! Whether your content is video or social media, blogging or snail mail, email or direct messaging, content is a vital part of any good marketing funnel. Did you know that only 37% of B2B businesses have a documented content strategy? Without a documented strategy, it can be hard to cohesively plan how to target your audience and lead them down the sales funnel to purchase. Content is the foundation that the rest of your marketing is built upon. Listen as Sarah, Aleks and Ashley, tell you 3 questions that you must include for a successful content strategy! Use this to guide your planning for 2019.
November 14, 2018
Ep 28: 5 Steps to Successful Blog Promotion
In this episode, we share our best tips for successful blog promotion based upon our experience with both our own 21 Handshake blog and our client's blogs. We deep dive into why it is important to have a blog on your website, the importance of keeping it updated and then 5 best tips on how to promote your blog after you publish it! If your goal is to attract more readers and views on your business blog, you don't want to miss this episode!
October 29, 2018
Ep 27: Why Discovering Your Strength's Isn't Just for Those Millennials
On this episode we guest interview, Millennial Guru, Paige Cornetet. Paige is a Gallup Strength Finders Expert and we talk exactly what that means and what her company does! If you wonder how you discover your strengths to become a better employee, leader or team, this episode is full of insights that you need to listen to. We also talk about the recent 21 Handshake workshop that Paige conducted for our own team and the outcome that took place because of that workshop. Strengths aren't just for millennials, learn why!
October 22, 2018
Ep 26: 3 Tips That Leads Sales to Use the Marketing Content You Create
It can be very frustrating for a business when your sales and marketing team are misaligned. In fact, according to LinkedIn 60% of businesses they surveyed said when these two teams are not in alignment it leads to a decrease in business. So how do you get these two teams on the 'same page' and lead them to coexist in harmony? The bottom line is to improve communication. Listen in as Sarah, Ashely and Aleks discuss this and more on today's episode.
October 15, 2018
Ep 25: 50% of Americans Say #ChatterMatters When Making Purchases
What is #ChatterMatters? This is latest hashtag being used to talk about why word of mouth marketing is still important - in fact so important that “50% of Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases.” (Convince and Convert). How can you get your customers talking more about you though? We share 5 triggers that will help you be rememberable and leave your customers 'chattering'.
October 8, 2018
Episode 24: What do your customers starve for?
Hey well do you know your customers? In this episode, Sarah, Aleks and Isaac discuss why knowing what your customers starve for can be an effective way to connect and retain customers. They also talk about how you obtain this information, where to document it and then how to execute upon that knowledge. Knowing what keeps your customers going on the daily, can be an effective and empathetic way to provide exceptional customer experience!
September 24, 2018
Episode 23: The Challenge National Brands Face in Local Markets
Guest interview with Jamie Schafer from New England Building Supply on how national brands reach local markets in the building materials industry. We talk about the supply chain, how co-op funds work and the ROI on creating brand demand in your local market. Join us for tips on solutions we found that work well to create brand demand in a local market.
September 18, 2018
Ep 22: IGTV: Do you really need it? This will help you decide!
Join Sarah, Ashley and Aleks as they discuss IGTV. Is it worth your businesses time to be creating video content for IGTV? Listen as we discuss what IGTV is, who is using IGTV and tips on types of content to upload to IGTV. An educational episode that you don't want to miss!
September 11, 2018
Ep 21: A Game of 5 Questions for 21 Handshake Marketing Team
Play along on our game of 5 questions to each podcast team member! We ask each other our favorite social media app to post on, what the last piece of content we read was and what we do on non work time! This is one episode you don't want to miss!
September 4, 2018
Ep 20: Why Mobile Wins When It Comes to Your Marketing
Even though 'mobilegeddon' happened in 2015, it wasn't until March of 2018 that Google started 'mobile-first' indexing. Aleks and Sarah dive into the importance of being mobile first and how mobile search has changed from utilitarian search to personalized search. We also provide a few tips on how marketers and businesses can connect with customers with more conversational touch points.
August 27, 2018
Ep 19: Two Reasons Facebook Updated the Template for Brand Pages
In late August, Facebook will official change the brand page template standard to services. What does this change mean for your Facebook business page? Listen as Sarah, Aleks and Ashley discuss two reasons on why Facebook is making the page change and what changes are coming to your page.
August 20, 2018
Ep 18: 10 FAQ's about Working with a Graphic Designer
This week Sarah, Aleks and Ashley pick the brain of 21 Handshake Graphic Designer Elise on questions she is frequently asked. From "Why can't you just whip up this design?" to "How long will this take?" Elise's insight will help you prepare for working with a graphic designer on your next creative project.
August 13, 2018
Ep. 17: Live Streaming Trends: Is Facebook Live Alive?
In episode 17, Sarah, Aleks and Ashley discuss Facebook live. Are people still creating Facebook live videos? What is the future of live video on Facebook? We talk about this and more while at the same time doing our own Facebook live experiment!
August 6, 2018
Ep 16: Top 15 Instagram Questions Answered
Is Instagram a good opportunity for your business? Can you just have an Instagram account and not a website anymore? We answer this and more on this episode of the podcast.
August 6, 2018
Ep 15: Is Social Media Engagement an Outdated Metric?
On our latest episode, Sarah, Aleks and Ashley discuss the often talked about social media engagement as a metric to measure your social media efforts. But are we measuring this correctly? Should we even be concerned about it in our fast paced world of social media? We discuss how brands are tackling this issue and some that have even gone a little over the top in trying to engage their customers.
July 24, 2018
Ep 14: Does your Marketing Content Have Context?
In this episode, Sarah, Aleks and Ashley discuss the importance of marketing context. Our talk focuses on this phrase "If content is king, then context is queen". What does this mean though? In a world of sound bites and attention grabbing headlines, marketers have a duty to ethically present all information in the correct context for their content to be heard correctly. Listen in as we discuss!
July 24, 2018
Ep 13: Why You Need to Be In Charge of Our Own Personal Branding
In this episode, Sarah interviews 21 Handshake agency owner Isaac Oswalt on personal branding. Listen as we discuss why personal branding is important and how to get started on building your personal brand.
July 12, 2018
Ep 12: A New Definition for Branding
From a logo to colors, when you think of branding this is what traditionally comes to mind. On this episode of the podcast Aleks, Sarah and Ashley talk about a another definition of branding and how brand resides in the minds of people you are communicating to.
June 25, 2018
Ep 11: YouTube SEO Tactics that Increase Video Ranking
In this episode, Aleks, Ashley and Sarah discuss how YouTube is not just a social media platform but a robust search engine. We discuss the history of YouTube and specific tactics that businesses can utilize to increase their video ranking on YouTube.
June 18, 2018
Ep: 10: Why Instagram Revealing it's Algorithm is a Huge Deal
In this episode we discuss what a social media algorithm is and how your business can use Instagram revealing its algorithm to propel your posts further in the newsfeed. From the actual news to Instagram myths, this is an episode full of insight and tips.
June 13, 2018
Ep 9: 3 Ways to Increase Likes for a Facebook Business Page
Do business page Facebook likes still matter? We think they do as they provide social proof for others that visit your page. Ashley and Sarah discuss Facebook algorithm, the 3 top ways that a brand can get 'likes' on their Facebook page and how to engage with your followers after you get the 'like'.
June 4, 2018
Ep 8: How to Gain B2B Exposure with Facebook Ads
Are Facebook ads something a B2B should invest in? In this episode, we discuss how Facebook ads are a massive growth opportunity for businesses and how it can lead to additional exposure for your brand.
May 29, 2018
Ep 7: Is Twitter a Good Time Investment for B2B in 2018?
In this episode, Aleks, Ashley and Sarah discuss social media giant Twitter and how relevant it is to for a B2B business to spend time creating and managing an account in 2018 on Twitter. Twitter has recently been making some changes to be on the forefront of Live Streaming, actually posted profit at the end 2017 and is making changes to make the platform a more friendly place to hang out on (i.e. cut down on internet trolls). Does this mean it is making a social media comeback this year?
May 21, 2018
Ep 6: How B2B Can Use Instagram for Engagement
In our latest episode we discuss how a B2B can utilize Instagram to connect with audiences. We not only share tips but also break it down to the basics of why a business should be on Instagram and how to set up a business Instagram account.
May 16, 2018
Ep. 5: In the Right Place at the Right Time Content Can Still Be King
Sarah and Ashley tackle the large question if content is still king for marketers. We dive deep into the history of content on the internet and how it has changed. With an oversaturated blog 'marketplace' is their still a place for brands to be found? Our conclusion may surprise you!
May 16, 2018
Ep. 4: Why You Only Need Your Smartphone to Get Started with Social Media Video Creation
Special guest, Troy, 21 Handshake Graphic Design and Video Producer, joins Aleks and Sarah to discuss why video on social media is so popular, how video is being used and both Aleks and Troy share some easy, actionable tips for getting started with video for social media using only your smartphone.
May 3, 2018
Episode 3: How LinkedIn Can Be an Effective Sales Tool
This episode, Ashley and Sarah talk with 21 Handshake agency owner and LinkedIn guru on how business teams can utilize LinkedIn - beyond just searching for a new job or 'creeping' on sales prospects. Listen as we give practical tips on how your sales team should be using this underutilized social media platform and why business owners might want to consider putting their team their our LinkedIn Accelerator training program! Optimize your profile for increased searchability and likeablility in the the realm of LinkedIn.
April 25, 2018
Episode 2: Is Workplace Culture Just a Millennial Term?
As 21 Handshake embarks on the search for hiring a new intern, we take time to reflect on the 21 Handshake workplace culture. We discuss what organization culture means, why it is important for a business team and why Strengthfinders is an insightful tool to use to understand how your team functions and works together. We also share our top strengths and how they contribute to 21 Handshake!
April 25, 2018
Episode 1: Is the Demise of Facebook on the Horizon?
The inaugural episode of the 21 Handshake marketing podcast! In this podcast we talk about recent social media headline news - the Facebook / Cambridge Analytica scandal, Mark Zuckerburg's appearance in Congress, what changes will happen moving forward in regards to data privacy and our thoughts on why this might just be another form of the antiquated practice of list selling.
April 25, 2018