99 Problems But Gen Z Ain't One

This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfaction and can cost more than petty change. The relationship between brand and customer can be sabotaged when purchasing bots if you aren't aware of the dangers. In this podcast you will learn the dangers, how to spot them and why to never invite a bot farm to your social accounts.

In this podcast the team discusses how content found on LinkedIn has evolved to exploit the platform's engagement algorithms to benefit personal agendas rather than providing meaningful content to the community. A critical analysis of the platform's actors and their intent are explored furthered by its impact on its audience. Join our discuss as we dive into the salesman's and marketer's playground.

In our latest podcast we discuss the affects of the COVID-19 pandemic on the typical agency business model and the likelihood that adjustments will become the new normal. While identifying the challenges that typical marketing agencies have encountered, the team provide their perspective of the new working model. Listen now to discover if gen z believe virtual agencies are a sustainable business model or just a pipedream for the antisocial!

The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and honour a set of values in order to develop their relationship with their audience. In times that call for public and corporate awareness around important issues, an audience is able to assess their brands by how they react (or don't). In today's podcast we explore the signs of a 'skin-deep' attempt of CSR and how a company can better support their community.

In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business. With over 1 billion downloads across both Apple and Android devices, Tiktok is trending as one of the most rapidly growing and most talked about apps on the market drawing attention predomiantly from Gen Z. The large and active userbase has made the short form video app an attractive platofrm for B2C brands marketing strategy - but how does this translate to B2B? Find out in our podcast as we discuss whether B2B brands should consider creating an account.

This week the team explores marketing automation and how to implement the practice within your own business to enable a shortened sales funnel and develop your user experience. Beyond the intimidating jargon, the concept is broken down and benefits explained by our team, sharing their unique perspective from a generation z standpoint! 

99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB.

Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of these communities are passionate about their interests and wish to share their opinions and pain points with other members, often in an attempt to troubleshoot issues they have and ultimately improve their experience. Stood on a gold mine of information, marketers are able to deep dive into social listening practices when conducting research. 

Join the 99pgenz team today to discover the perspective generation z have on the use of tribes and communities within B2B marketing.

Blogs are one of the oldest forms of content found on the internet, but how do they stand against the test of time? As technology advances so do our behaviours. The content we now consume is more direct, varied and attention seeking due to the shrinking attention span of the modern user. Join the team as they explore the current role and attitudes towards written content on the internet amongst others in the 'Content-Sphere'.

Nothing is worse than receiving a plain text email promoting the 'latest and greatest' from someone on your marketing list. This podcast will guide you towards the best practice techniques for email marketing and design to help you unlock your emails full potential. Topics including scheduling, personalisation and design - join the team as they breakdown the wonders of email marketing.

In this episode of the podcast the team look into the topic of podcasts and how they have become the newest way for businesses and brands to deliver content to their audiences. Replacing blogs and video, podcast offer an alternative way of accessing industry relevant information straight from the source. 

This episode of the 99pgenz podcast the team discuss the issue of low office morale, talking about personal experiences, challenges and solutions within the workplace from a young perspective. 

Have you ever wished your website ranked higher in a Google search? This episode the team cover the topic of Search Engine Optimisation (SEO) and why companies should be practicing. From explaining the basics such as conducting research into keywords and keyword mapping to explaining the potential benefits of SEO over paid campaigns.

This week the team discuss the growing trend of gamification within the marketing landscape. Capitalising on popular aspects of gaming, marketers are looking to produce higher engagement rates with users by incorporating reward systems into familiar methods. Listen to the podcast to discover what Generation Z think about this growing trend!

It was only a matter of time before the podcast covered the infamous political event, Brexit! Join the discussion held between our generation z team and learn about the perspectives shared around the break from Europe and wider political attitudes. 

With much debate existing around this topic our team revisit one of our most popular episodes. Revisiting ideas we explored previously to investigate whether removing digital aspects from our lives is a practical solution or just another passing trend. Join Conor, Lydia and Sam as they continue to explore the benefits and hindrances of a digital detox.

From razors to clothes and childrens' toys, products marketed to women are on average more expensive than their more masculine counterparts. This phenomenon, nicknamed ‘the pink tax’, has gained more and more attention in recent years as younger generations begin to question both why these disparities exist and what role traditional marketing truisms have played in their development. In this week’s podcast, the team takes on the pink tax – discussing it’s causes and effects, and challenging the idea that products should be more expensive when marketed ‘for her’.

Join the team as they discuss the impact of both a good and bad user experience as customers explore your companies website. Learn the difference between creating brand loyalty and losing potential prospect. 

Beginning in July 2019, Instagram has been trailing the removal of the ‘like’ function from their platform, with the stated goal of diminishing the ‘pressure’ of posting and reducing the ‘competitive’ aspect of Instagram to help improve user mental health. Does this change merely represent a positive step forward in platforms taking responsibility for their users’ mental wellbeing, or could it be the start of a potentially industry-defining shift? In this week’s episode of 99PGenZ, the team discuss their views on the change and its implications for not only for companies using Instagram, but for marketing on social media as a whole.

The rise of the social media influencer has made us all familiar with the concept of ‘personal brands’, but more recently the idea has also been adopted by prominent figures in the world of B2B marketing. When done well these accounts create a relatable, human face for companies that can help clients familiarise themselves with potential marketing partners, but profiles can equally become off-putting if they become too ego-driven. This week the team discuss ‘icon marketing’: the do’s, don’ts and how you can begin to build a strong personal brand.

While marketing your company may be a serious business, having an overly corporate presence on social media can seriously harm your chances of standing out amongst the mountains of content your target audiences are exposed to each day. This week Conor and Sam discuss ways businesses can make their social media content fun, engaging and memorable, while still staying true to their core brand values.

You've got mail! Whether you love them or loathe them, emails are an inescapable part of working in most businesses, even with the rise of newer, more informal ways to communicate. On this week’s episode, the Gen Z team discuss the importance of a well-chosen subject header, when and when not to use emojis and how the make the most of your ‘electronic mail’.

How are you celebrating International Happiness Week? Join the 99PGenZ team, joined by special guests, Matt Smith and Chris Grimes of BDB as they discuss happiness in the day-to-day workplace, what aspects of their jobs bring them the most joy, and the importance of maintaining a healthy work/life balance. Find out more in the latest podcast, available now.

Why have a ‘one size fits all’ marketing campaign when you can have something custom-built for your business’ specific needs? This is the core principal behind the concept of Account Based Marketing or ABM- a marketing strategy which takes a personalised, strategic approach for each target company to deliver higher quality leads, more often. This week, the team discuss the rise of ABM in the B2B world, its pros, cons and tips for implementing a campaign that’s tailor-made for success.

This week the team address how businesses behave on social media, exploring the relevant platforms, their audiences and what content to produce. Learn to identify common mistakes and how to correct them to enhance your social media presence.

In-house? Specialist agency? Freelancers? In today’s busy and diverse B2B landscape, there are a variety of paths companies can use to reach their marketing goals - but how do you choose the right set-up for your campaign? This week, the 99pGenZ team discuss marketing sourcing: the pros, cons and compromises associated with each method and how to make them work for your business.

In today's podcast, the 99PGenZ team take a look at event marketing, and the role it plays in B2B business. What are the pros and cons of this channel, should your business attend or exhibit, and what are the best events to attend in the B2B calendar? We also talk to BDB Account Executive Camille, who attended Vitafoods Europe in May, to get her insight into what to expect from an exhibition, and why exactly they're so valued by B2B marketers worldwide. 

From clearly defined deliverables to personalised care packages: building strong relationships with clients is a vital part of any marketing agency’s business. This week the Gen Z team discuss relationship marketing, its importance for attracting and retaining clients and how best to form connections with clients- both as customers and as colleagues. 

As one of the quickest and most effective ways to connect with a target audience, social ads are frequently used by B2B marketers to help drive product demand. Join the 99PGenZ team as they talk to Lydia Ward, BDB's Digital Marketing Executive, about the pros and cons of each social platform and ad type, how to optimise your ads, and how - if you're new to B2B social advertising - to get started.

On The Internet, Nobody Knows You're A Chatbot - Join the 99PGenZ team as they discuss the ins and outs of conversational marketing, recently popularised by a surge of interest in live chat and chatbots. How exactly does this type of marketing work, and how can it be best utilised for B2B businesses? What is the relationship between these tools and the rise of Big Data? Discover the answers in the latest podcast, available now.

Video has emerged as the medium of choice for B2B content marketers, as they integrate video into lead generation campaigns and seek to creatively engage their target audiences. Join the 99PGenZ team as they talk to Sam Wood, BDB’s in-house videographer, to discover more about video: from the practicalities of hiring video creators to the B2B businesses creating the best video content out there. 

Terms & Conditions Apply - How safe are your servers? With cybercrime, data leaks and internet-based identity fraud on the rise, it is imperative that businesses take data security seriously. This week the team discuss GDPR, high profile data breaches and ask, should we actually read the T&Cs?

How long, on average, does an app last? It’s common knowledge that the average lifecycle of an app is short and that the success rate is significantly low, but why is this? On our latest podcast, the team explores the different stages of the typical app lifecycle, how to make an app that your target market loves, and how apps can be utilised in the B2B landscape with maximum effectiveness.

Are ‘micro-influencers’ the future of social media marketing? No longer are marketing teams defining the value of influencers by their likes and follower numbers – instead, they’re focusing on engagement rates. In our latest podcast, the team discusses whether influencers with a smaller, more niche following could be the way forward, as target audiences become more attuned to promotions and sponsored posts.

Everybody loves a good story, and narratives are at the core of everything we do as marketeers. The concept of storytelling as a method of conveying a company’s ‘how’, ‘what’, ‘when’, ‘where’ and, most importantly, ‘why’, has been used in the B2C market for decades, and now more than ever B2B marketers are harnessing the power of stories in their campaigns. In this latest podcast, the team explore the importance of storytelling in B2B marketing and how narratives can help brands capture and captivate attention in the busy digital age. 

As 'millennial burnout' becomes more frequent within the workplace, could the answer be a 'growth mindset'? Recent studies have found that it could be the key to a more progressive workforce. In our latest podcast, the team explore the steps needed to gain a new perspective, and discuss the potential benefits within the world of work.

Vertical video has seen massive growth in the past year with social media encouraging the user to take to the screen and share more of their experiences. Businesses haven't missed this phenomenon either, jumping on the trend to better engage with their audiences. In this podcast the team discuss Instagram TV and how its being used within the digital world. 

The world we live in is constantly being shaped by the advance of technology and how we use it, but how B2B markets reacting to these changes? In this podcast the team discuss the 'sci-fi' topic of artificial technology assistants and voice technology within the world of business.

As the second largest search engine in the world, YouTube offers enormous potential for connecting with customers on a human level. So, why are B2B businesses hesitant to use it? Listen to us discuss the importance of YouTube and how companies can incorporate it into their marketing strategy. 

With mental health becoming a more discussed topic within the workplace,  its time to explore the causes and techniques to help recognise and manage mental health. In this episode we aim to contribute towards #MentalHealthWeek by sharing our own experiences and top tips for coping with mental health as Gen Z within industry.

Massage Chairs, Slides & Ball Pits - Office culture is evolving, and more businesses are looking for ways to appeal to young talent. But what should a modern office look like? In this episode, we discuss the methods that companies are using to attract Gen Z and whether they are successful or not. 

Climate change and pollution are damaging the environment on a global scale. Generation Z has the power to make a positive difference. In this episode, BDB discuss the techniques that can be used to create a sustainable future. 

Day jobs aren’t the only way to make money. People are running side hustles and turning their skills into an extra source of income. In this episode, we cover different types of side hustles and what it feels like to change jobs. 

We’re taught that to be successful we have to go to university and get good grades. That’s not the only road to success. Tune in to hear our thoughts on apprenticeships and other alternate routes to landing a job. 

What’s the longest amount of time you’ve spent offline? Staying connected 24/7 is stressful and everyone can do with a breather. In this episode, we talk about the mental and emotional benefits of digital detoxing.