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1000 Experiments Club

1000 Experiments Club

By AB Tasty

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, VP of Marketing at AB Tasty. Join Marylin and the Marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

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Currently playing episode

A Conversation with Jeremy Epperson of ConversionAdvocates

1000 Experiments Club • By AB Tasty • May 17

00:00

49:34

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A Conversation with André Morys of konversionsKRAFT

AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a thriving business in today’s market is a fearless attitude toward innovation and experimentation.

43:15

June 22, 2022

A Conversation with Jeremy Epperson of ConversionAdvocates

AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy believes agility is key in experimentation and that it can even trump exorbitant budgets, thus allowing smaller companies to take market share from giants.

49:35

May 17, 2022

A Conversation with Lukas Vermeer of Vista

AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer recommends starting small and (keeping it) simple.

56:33

December 07, 2021

A Conversation with Jonny Longden of Journey Further

AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.

47:00

July 19, 2021

A Conversation with Chad Sanderson of Convoy

AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentations (based on company size and growth ambitions) and why experimentation should be considered a discipline.

47:57

July 02, 2021

A Conversation with Ronny Kohavi (ex-Airbnb, Microsoft and Amazon)

AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: Most ideas will fail (and why that's a good thing).

01:09:23

June 21, 2021