Generation Z, or in other words, Gen Z.

The generation that follows the ambitious, driven millennials.

The generation that was born holding a smartphone and hasn’t put it down since.

The generation that has a voice to criticise but no other power.

The generation that has lived in the world long enough to see dramatic changes to climate, leadership and most importantly advertising.

But our time is coming to take over. And when we do, the world will be a very different place.

I’m going to tell you how Gen Z will change the advertising industry.

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