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Adspend

Adspend

By Triple Whale

Welcome to Adspend, presented by Triple Whale! Hosted by Ash Melwani and Rabah Rahil, we dive into ecommerce marketing strategies and tactics for you to apply in your own business (and we also like to have fun 😉).
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EP 32 - What’s Working Right NOW In Media Buying

AdspendNov 21, 2022

00:00
54:30
EP 32 - What’s Working Right NOW In Media Buying

EP 32 - What’s Working Right NOW In Media Buying

Going into BFCM… what’s working right now in media buying?

Rok Hladnik is a legendary media buyer and he brought the 🔥 today, covering topics like:

  • Strategies and current trends that are working well for ecom brands to make more $$$
  • Differences in strategy for European and other international brands

…and more!

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Follow Rok Hladnik on Twitter - https://twitter.com/rokhladnik

See you next Monday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Nov 21, 202254:30
EP 31 - The EASIEST Way To Retain Customers

EP 31 - The EASIEST Way To Retain Customers

Today we’re talking all things retention — so you can increase that LTV of yours.

Alex McEachern runs marketing over at Repeat and he brought the 🔥 today, covering topics like:

  • How to combat increasing CAC and other ecommerce headwinds
  • The WILDEST email subject he’s ever seen

…and more!

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Follow Alex McEachern on Twitter - https://twitter.com/alexmcea

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com


Nov 08, 202259:31
EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)

EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)

Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We’ll also shed some light onto how retail impacts your other marketing channels.

Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail.

Great, great stuff.

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Follow Andy on Twitter - https://twitter.com/AndyTheGiant

See you next Monday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Oct 31, 202249:20
EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)

EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)

Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes.

The TLDR: don't sleep on audio.

Get your notebook out!

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Jeromy on Twitter - https://twitter.com/JeromySonne

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Oct 18, 202201:01:43
EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More

EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More

Today we're talking with Nigel Thomas and Josh Graham.

We cover:

- Creative production and testing at scale

- What you need to know about Facebook's Advantage+

- Finding the right agency for your ecommerce brand (and common mistakes to avoid)

Get your notebook out!

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Nigel on LinkedIn

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Oct 10, 202201:10:17
EP 27 - Getting Your Brand Into Retail 101

EP 27 - Getting Your Brand Into Retail 101

Today we're talking all things retail with Elijah Scheider.

In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail?

It can be overwhelming, so we did a whole episode on it to make things clear.

Get your notebook out!

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Elijah on Twitter - https://twitter.com/elijah_modifly

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Oct 03, 202253:14
EP 26 - Is 'CRO' Actually HURTING Your Brand?

EP 26 - Is 'CRO' Actually HURTING Your Brand?

CRO seems to be the 'new thing' if you look around ecom twitter, but...

Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good.

We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad.

Super tactical. Get your notebooks out!

BTW - more big news coming out of the Triple Whale camp this week... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Shane on Twitter - https://twitter.com/shanerostad

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Sep 26, 202201:13:30
EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)

EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)

This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce.

They also break down exactly how to audit your brand's marketing, post purchase surveys, and more.

Seriously, take notes.

BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned 👀

Also...

Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Joel on Twitter - https://twitter.com/joelpadronn

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Sep 19, 202254:28
EP 024 - Your Profitable TikTok Ads Playbook (feat. Olly Hudson)
Sep 12, 202255:22
EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE

EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE

Today Rabah and Ash sit down with John Coyle to break down what's working in the world of media buying. John founded and exited a 7 figure agency, and is now the Head of Performance over at Structured Agency. If you're running ads for an ecommerce brand... get your notebook out!

Oh. And before we forget...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow John on Twitter - https://twitter.com/johnjhcoyle

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Sep 06, 202201:10:49
EP 22 - What's Working Right NOW In Media Buying?
Aug 22, 202258:49
EP 21 - How To Manufacture Word-Of-Mouth Marketing & Get More Referral Revenue

EP 21 - How To Manufacture Word-Of-Mouth Marketing & Get More Referral Revenue

Word of mouth. Everyone wants it. Few know how to get it going.

Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$

Per usual, super tactical. Get your notebooks out :)

Oh. And before we forget...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Maddy on Twitter - https://twitter.com/MaddySukoru

Follow Paul on Twitter - https://twitter.com/pburke24

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Aug 15, 202201:01:19
EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)

EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)

The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :)


Oh. And before we forget...


Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.


Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Barry on Twitter - https://twitter.com/binghott

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil


See you next Monday at 9AM EST 👋

Aug 08, 202201:01:53
EP 19 - DTC During A Recession (What's Working), Managing Your Ad Creative, and More
Aug 01, 202248:23
EP 18 - How To Launch & Scale Your DTC Influencer Program The RIGHT Way

EP 18 - How To Launch & Scale Your DTC Influencer Program The RIGHT Way

Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that.

So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen.

Get your notebook out!

Now if you liked this...

Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Sign up for Triple Whale - https://triplewhale.com

Follow Josh on Twitter - https://twitter.com/JoshJDurham

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Jul 25, 202255:43
EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck
Jul 11, 202254:02
EP 16 - Nick Shackelford On How He Built The BEST Live Event In Ecommerce
Jul 05, 202244:49
EP 15 - Split Testing Secrets From $300MM In Sales
Jun 27, 202201:17:36
EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)

EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)

Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot.

And rightfully so.

Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment.

Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful.

Truly a fantastic episode.

If you liked this...

Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Chase on Twitter - https://twitter.com/crmohseni

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Sign up for Triple Whale - https://triplewhale.com

See you next Monday at 9AM EST 👋

Jun 20, 202238:07
EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]
Jun 13, 202201:02:57
EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More

EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More

Today, we welcome an ecommerce powerhouse to the show: Jordan Menard. Jordan is the founder of Motif Digital, where he helps top brands acquire customers.

On this ep. we're diving into scaling high spending accounts (the rules change at high budgets!), how to increase your AOV, and more.

Fantastic episode.

If you liked this...

Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here.

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Jordan on Twitter - https://twitter.com/jordanrmenard

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Sign up for Triple Whale - https://triplewhale.com

See you next Monday at 9AM EST 👋

Jun 06, 202253:44
EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More
May 31, 202251:21
EP 10 - Unique Strategies to Scale TikTok Ads (What's Working Now)
May 09, 202244:46
EP 09 - The Truth About MER (Is It Useful?)
Apr 25, 202253:55
EP 08 - The Proven CRO Playbook with Shaun Brandt
Apr 19, 202256:04
EP 07 - Customer LTV Too Low? Here's How To Increase It
Apr 11, 202254:37
EP 06 - How To Optimize Your Ads Post iOS 14
Apr 05, 202253:30
EP 05 - How To Scale TikTok Ads Profitably in 2022
Mar 24, 202201:00:32
EP 04 - The TRUTH About What's Working In Media Buying Right Now
Mar 14, 202201:05:05
EP 03 - How Zach Stuck Built A New DTC Brand From $0-100K in 30 Days
Feb 28, 202259:18
EP 02 - Which Attribution Window is BEST?? (Debate)
Feb 21, 202201:01:09
EP 01 - The Biggest Secret in Media Buying, How Ash Launched Obvi, and More
Feb 14, 202201:19:44