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Musings Of A Direct Marketing Enthusiast

Musings Of A Direct Marketing Enthusiast

By Ayo Akinola

This podcasts covers lessons learnt and experiences of Ayo Akinola from the direct marketing, advertising, sales and business growth world.
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My No. 1 Time Saving Tip

Musings Of A Direct Marketing EnthusiastJun 16, 2020

00:00
04:13
You STILL May Be Losing 80% Of Buyers

You STILL May Be Losing 80% Of Buyers

Hello, in a previous episode I spoke about how you may be losing up to 80% of your buyers if you aren’t Retargeting. In this episode I explain Tracking and how it affects your results. If you get this stage wrong then even if you are Retargeting, you wouldn’t get your best results.
Jul 07, 202011:44
[Important] Marketing “Food For Thought” #4 - Never Rely On Only One Advertising Platform

[Important] Marketing “Food For Thought” #4 - Never Rely On Only One Advertising Platform

Hi Everyone. In this episode I explain why you should never rely on just one advertisement platform when designing your customer acquisition strategy. Hope you find it insightful.
Jun 20, 202003:32
Marketing “Food For Thought” #3 - Budgets are for companies that run unprofitable advertisements

Marketing “Food For Thought” #3 - Budgets are for companies that run unprofitable advertisements

Hi Everyone. This episode may offend some people, but it needs to be pondered. Hope you find value in it.
Jun 19, 202004:22
Marketing “Food For Thought” #2 - Marketing is an investment and not a business cost

Marketing “Food For Thought” #2 - Marketing is an investment and not a business cost

Hi Everyone. In this episode I explain why marketing should be thought of as an investment and not a business cost. Hope you enjoy it.
Jun 19, 202002:32
Marketing “Food For Thought” #1 - Marketing is the oxygen of any business.

Marketing “Food For Thought” #1 - Marketing is the oxygen of any business.

Hi Everyone. Today I’m going to have a Marketing “Food For Thought” series. They are statements worth serious consideration. Hope you enjoy it.
Jun 19, 202003:14
You May Be Losing 80% Of Buyers If You Don’t Do This...

You May Be Losing 80% Of Buyers If You Don’t Do This...

Hi Everyone. Here I talk about a simply strategy you need to have in place to covert more prospects to customers.
Jun 19, 202004:40
Your Campaign Will Fail. Here’s What To Expect.

Your Campaign Will Fail. Here’s What To Expect.

Hello Everyone. Today I talk about the right expectations to have when you start running marketing campaigns. This should save you some grief and help you understand the process to success.
Jun 19, 202009:03
How To Spy On Your Competitors. Knowledge is Power!

How To Spy On Your Competitors. Knowledge is Power!

Hi Everyone. Today’s episode covers how to do competitors research and why its important before launching any marketing campaign.
Jun 18, 202009:14
Our Process For Getting Customers

Our Process For Getting Customers

In this episode. I briefly explain the process we follow to get customers in a consistent basis for our clients. Hope you find it useful.
Jun 18, 202007:55
Is Your Selling Environment Wrong?

Is Your Selling Environment Wrong?

Hello Everyone. Today I talk briefly about your selling environment and what you should expect.
Jun 18, 202005:19
My No. 1 Time Saving Tip

My No. 1 Time Saving Tip

Hi Everyone. Here’s a short tip on how you can make more time for yourself. Hope you enjoy it.
Jun 16, 202004:13
Stop Lowering Your Prices. Do This Instead

Stop Lowering Your Prices. Do This Instead

Hi Everyone. In today’s episode I talk about the tendencies to lower prices just to get more customers. There is a better way to get customers and I shed more light to it. Hope you find this information useful.
Jun 16, 202009:12
No One Wants Your Product? Here is what you can try doing

No One Wants Your Product? Here is what you can try doing

Hello. I was motivated to talk about this after I’d gone through some strategy calls over the past couple of days. Here is my humble opinion on what to do if no one wants your product. Hope you enjoy it.
Jun 16, 202007:44
$130,000 WASTED!!! Don’t make this mistake...

$130,000 WASTED!!! Don’t make this mistake...

Hi Everyone. In this episode I rant a bit about how business owners waste money on marketing and how you can avoid this trap.
Jun 16, 202008:28
How Losing My Leg Gave Me Freedom

How Losing My Leg Gave Me Freedom

Hello Everyone. Thanks for tuning in. In this episode I share who I am and how I came to be a Marketing Strategist and Media Buyer. Somewhere in the episode, I also shared where you can go to find a step-by-step process for getting endless streams of customers to your business.
Jun 16, 202017:38
Introduction

Introduction

Hey Everyone. Thanks for coming here. This is a brief introduction of what this podcast would be like. Hope you stick around and listen to many more episodes. Take care
Jun 16, 202010:08