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Influencer Fundraising

Influencer Fundraising

By Alyssa Sweetman
Twitch Influencers have amassed over $210 million raised for charity since 2011. That number does not include Instagram, YouTube, TikTok, Mixer, or Facebook. This podcast explores why influencer fundraising works one question at a time.
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Currently playing episode

Introducing Influencer Fundraising the Podcast

Influencer Fundraising

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Ep 7. Are animal based NPOs sleeping through the age of the influencer?
Alyssa is joined by animal lover and Twitch Partner Katyrose9 to discuss how animal nonprofits with physical locations can work with influencers to increase their social presence and raise much needed funds.
19:42
January 5, 2021
Ep. 6 How Twitch influencers come together to do good & how you can work with them.
Alyssa is joined Libby Kamen aka Askesienne to talk about her journey getting on Twitch, fundraising for charity, and managing a team of influencers. Libby Kamen is a community management and marketing specialist in the gaming & livestreaming space. As the Chief Marketing Officer of Radiance Media, she seeks to create meaningful and authentic influencer relationships that help create connections in the digital era. In addition to her own broadcasts, she also manages Team Kitty - a stream team aimed at women's empowerment in gaming.
44:22
December 28, 2020
Ep. 5 Would you shave your head for $100k? Meet the woman who did.
Alyssa is joined by popular Twitch Partner Bloodyfaster aka Eleni to talk about her journey on Twitch and fundraising for charity. As of October 2020, she has raised over $300,000 for charity. And most recently shaved her head for charity. Enjoy this delightful conversation and all of the rabbit holes they dive into. 
1:02:36
October 6, 2020
PANEL: Meaningful Charitable Integrations
Join moderator Zorine Te and panelists Alyssa Sweetman, Lindsay Moreau, Zach Wigal, and streamer HiveQueen for a discussion on meaningful charitable integrations. Hear from those on the forefront of innovation about the fund-raising platforms, streamers, and non-profit organizations who are working together to serve those in need through charitable programs. Learn about how organizations are pivoting during these challenging times, what streamers and brands can do to ensure donation funds are going to the right places, and how the gaming audience is responding.  This panel was live August 11, 2020 at the Esports Business Summit.  
1:00:33
August 27, 2020
Ep 4. What are overlays and alerts?
Overlays and alerts are some of the most effective tools a streamer has in their interactive toolbox. In this episode, we dive into what they are and how they are used with expert Josh Belkin who designed some of original overlays on Twitch. Josh has been in the gaming and streaming industry for nearly 10 years and is currently lead on overlay and alert design for custom solutions at Tiltify.
43:49
August 25, 2020
PANEL: Charity Professionals Panel with the Tiltify Team
Originally recorded on March 27, 2020 at the start of Covid-19 shelter in place before this podcast was started. Join Alyssa Sweetman as she moderators a panel with Tiltify Charity Success Managers Daniel "iKasperr" Bong, Ashley "Ashleeeeen" Mandel and Brian Montgomery. Listen in as we discuss some frequently asked questions charities have getting into this space. As a note, Daniel and Brian are no longer at Tiltify. 
1:02:22
August 13, 2020
PANEL: Charity Streamer Panel: Engaging with People of Color
Originally recorded on April 2, 2020 at the start of Covid-19 shelter in place before this podcast was started. Join Alyssa Sweetman as she moderators a panel with Twitch streamers TkBreezy, PleasantlyTwstd, DMPeyer and special guest from LATINX in Gaming, Cristina. This panel dives into what their experiences have been like working with organizations as people of color.
46:16
August 13, 2020
PANEL: Charity Influencer Panel: Rewarding & staying engaged with influencers after they fundraise
Originally recorded on March 27, 2020 at the start of Covid-19 shelter in place before this podcast was started. Please excuse the tech issues. Join Alyssa Sweetman as she moderators a panel with Twitch streamers GamrEnchantment, PleasantlyTwstd and DMPeyer. The streamers discuss what goes into their preparation for when they do a charity stream and what things they like to see out of charities.
37:00
August 13, 2020
PANEL: Things Charities Should Know Working With Influencers pt. 2
Originally recorded on March 25, 2020 at the start of Covid-19 shelter in place before this podcast was started. Join Alyssa Sweetman as she moderators a panel with Twitch streamers GamrEnchantment, PleasantlyTwstd and DMPeyer. The streamers discuss what goes into their preparation for when they do a charity stream and what things they like to see out of charities.
1:02:17
August 13, 2020
PANEL: Things Charities Should Know Working With Influencers
Originally recorded on March 17, 2020 at the start of Covid-19 shelter in place before this podcast was started. Join Alyssa Sweetman as she moderators a panel with Twitch streamers TheOnlyRyann, PleasantlyTwstd and DMPeyer. The streamers discuss what goes into their preparation for when they do a charity stream and what things they like to see out of charities
54:26
August 13, 2020
Ep. 3 What is Tiltify?
The first step to innovating your fundraising is getting on board with fundraising platforms that are innovating how fundraisers and donors interact. One such platform is Tiltify. Tiltify is the fundraising platform for the digital generation, providing live, interactive telethon-style technology that engages donors to invest in the cause. This week we are joined by founder and ceo of Tiltify, Michael Wasserman, who discusses with us just how he innovated fundraising.
45:41
August 11, 2020
Ep. 2 Are all streamers gamers?
One of the largest misconceptions nonprofits have when starting to work with streamers is that they are all gamers. This tends to lead to a very specific marketing strategy and the start of "othering" gamers and streamers. In this episode we are joined by Ichibadass long time content creator on YouTube and Twitch to discuss streamers and gamers. 
42:26
July 28, 2020
Ep. 1 - What is an Influencer?
This week we dive into the topic of influencers. What they are and how gaming (and technology) helped to shape things. I'm joined by James aka Jimothy who handles EMEA Partnerships for PUBG.  If you'd like to be a guest on the show or have an idea for an episode head to influencerfundraising.com for more information.
36:55
July 14, 2020
Introducing Influencer Fundraising the Podcast
Over $210 million has been raised on Twitch since 2011 and that's just Twitch. That doesn't include YouTube, Facebook, Instagram, Mixer, or now TikTok. Infleuncers are leveraging their communities and fans to raise money for a great cause. This podcast aims to help nonprofits understand influencer fundraising. Each episode we'll explore one question with a guest from the industry. If you'd like to be a guest or send in a question to be answered on the podcast reach out on my website.  Starting off there will be two episodes a month and you can listen to Influencer Fundraising the podcast on Spotify or where ever you enjoy listening to  podcasts.
00:48
May 30, 2020