Point of View (POV) Business Podcast by Andrew Tran

#LeadGeneration #LinkedInMarketing #Sales

Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers.

He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy.

Chapters

• 0:00 - Intro
• 1:41 - Bob Low comes in
• 3:00 - Bob’s suggestion if you’re in KL
• 11:32 - B2B selling on LinkedIn, trends that’s happening
• 15:51 - Defining your niche and building your audience accordingly
• 21:15 - Common lead generation tactics B2B salespeople use on LinkedIn
• 27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement
• 32:00 - Content types on LinkedIn that creates the most impact
• 38:50 - Creating content on LinkedIn is like creating your own personal channel
• 42:10 - Advice for salespeople using LinkedIn as their social selling tool
• 44:00 - Using polls on LinkedIn

Links to reach out to Bob Low:

• LinkedIn: https://www.linkedin.com/in/bobthinks/

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#LinkedIn #Marketing #ContentMarketing

David Wong is the Co-founder of JD Leads, a LinkedIn marketing and sales enablement agency. Our conversation takes us through the anatomy of dominating LinkedIn in 2022!

Check out the chapters

• 0:00 - Intro
• 3:31 - David's recommendation in Vancouver for 48 hours!
• 5:49 - David's entrepreneurial journey (7-figure income)
• 15:24 - LinkedIn B2B marketing over the last 6 months
• 18:52 - LinkedIn 'Polls' useful or overused?
• 20:27 - LinkedIn hashtags how much is too much?
• 22:40 - LinkedIn tactic for B2B marketers and sales pros
• 25:00 - Personalize your messages on LinkedIn
• 28:21 - 2022 digital selling has changed
• 31:55 - 2022 LinkedIn engagement metrics
• 37:00 - Content tactics most impactful on LinkedIn in 2022
• 38:33 - Should I post photos or videos on LinkedIn in 2022?
• 39:22 - Should I put external links on my LinkedIn posts in 2022?
• 40:54 - Carousels still relevant as a content tactic for LinkedIn?
• 42:56 - Best LinkedIn content for particular industry
• 46:32 - Advice to consultants using LinkedIn as their primary channel for social selling

Links to reach out to David Wong:

#leadgen #marketing #strategy

My next guest is Vinnie Romano. Vinnie is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands Samsung, Microsoft and Canon, in the industry's most iconic creative agencies across both B2C and B2B sectors.

Chapters

• 0:00 -  Intro
• 2:00 - Vinnie Romano’s career to date
• 5:24 - Universal pain point that most marketers fail to address
• 8:00 - How do get your clients to see their pain points as marketers
• 14:15 - Engaging a new client for the first time talking strategy
• 21:42 - B2B vs B2C content marketing
• 24:42 - Common mistake in lead generation pages
• 31:15 - What layout structure helps convert the best on landing pages
• 41:00 - Key advice to c-suite or even a founders to improve their lead gen in order to sell their product / service

Links to reach out to Vinnie Romano: (Vinnie can you add your additional social profiles)

#marketing #landingpage #leadgen

Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100!

Chapters

• 0:00 - Intro
• 2:05 - Who is Ian Fernando
• 3:05 - Where will Ian travel in Southeast Asia?
• 5:45 - Main lesson in building a 6-7 online figure business
• 8:20 - Why businesses seek out marketing professional experts
• 10:44 - The common mistakes marketers make in their lead gen page?
• 12:48 - Tools to use to help measure success on your lead generation page
• 14:26 - The anatomy of a landing page, the strategy
• 16:15 - How to create a lead gen page for SEMs
• 24:05 - 2022 ad spend media buy predictions
• 29:33 - Email marketing effectiveness in 2022 test test test
• 33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at?

Links to reach out to Ian Fernando:

• LinkedIn: https://www.linkedin.com/in/ifernando/
• Website: https://www.ianfernando.com/
• Instagram: https://www.instagram.com/ianternet/
• Facebook: https://www.facebook.com/IANternetMedia/
• YouTube: https://www.youtube.com/user/iantrepreneur

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#Travel #Tourism #SouthEastAsia  

Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.   

Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 9 years. She also co-hosts a podcast, The South East Asia Travel Show.  Our conversation takes us into the world of travel and tourism into 2022  

From predictions coming into the first half of the new year  But also exploring the domestic tourism industry across SEA and talking about the importance of China in the region as a tourism inbound source.  

Super relevant for companies in the travel tourism industry, but also other verticals that target the SEA market for their product and services, some of the things that we talk about will spark some questions internally for you to think about with your team, your group.  

So strap yourselves in, grab a cup of coffee, pen and pad and listen to Hannah and I talk about SEA travel and tourism   

Chapters

• 0:00 - Intro
• 3:52 - 3 best places to visit in Kuala Lumpur
• 6:18 - Tourism in Southeast Asia
• 6:43 - How important is the domestic tourism industry going to be for Southeast Asia nations in 2022?
• 8:59 - Will the FIT (Freedom Independent Traveler) market still be relevant?
• 10:50 - The government’s role to help operators reinvent the traveler’s experience beyond accommodation
• 16:21 - What do you think tourism bodies and operators will have to do to accommodate the China inbound market?
• 22:30 - First half of 2022 travel industry predictions?
• 22:42 - Where can you connect with Hannah Pearson

Links to reach out to Hannah on:  

• LinkedIn: https://www.linkedin.com/in/hannahfpearson/ 
• Podcast: https://www.theseasiatravelshow.com/ 
• Website: https://www.pearanderson.com

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#sales #trends #SEA #Marketing

Top 5 Southeast Asia B2B marketing and sales trends in 2022. Time to dust off the crystal ball and begin to look into the future and what 2022 will look like for organizations and teams in sales and marketing.

The following are five predictions sales and marketing organizations will expect to see in the B2B space moving into 2022. Check out the bonus one at the end!

#sales #training #coach

The process of becoming a good or high performing salesperson comes down to the habits you display from handling rejections, challenges to creating that presence pre-call / pre-meeting and building trust and credibility with each step of the way.

With my latest interview for the Point of View Business Show, I sat down with B2B sales trainer, coach, Forbes Business Council member Marcus Chan to talk about sales and in particular around the common mistakes reps make and how to overcome them.

Check out the chapters:

• 0:00 - Introduction
• 0:59 - Who is Marcus Chan?
• 1:28 - The common mistake that reps make when they get their sales rejection?
• 3:20 - Not asking enough questions leads to losing the sale
• 4:54 - Asking better sales question in the discovery phase
• 5:35 - What is the best sales methodology to adopt?
• 7:07 - Does charisma play a key role in the close?
• 7:53 - Why some of the best salespeople are introverts
• 8:51 - How has COVID or the ‘new norm’ changed the way sales reps act in terms of generating leads and closing them?
• 10:44 - Why you need a social presence as a modern sales person
• 14:11 - Marcus talks about his early sales days
• 16:39 - Having mentors and teachers in your sales journey
• 20:02 - Why having mentors is so important in any profession
• 21:11 - What advice would you give a fellow Chief Sales Officer on inspiring / motivating their sales reps to exceed their quota?

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!   

The mini-course will include: 

• 📽 - 3 key video lessons to help kick start your campaign planning 
• 💡 - Advice from experts in the industry 
• 📚 - Mini-course material to help you stay on track!   

#Sales #Sinagpore #Training

With the year coming to a close and sales professionals everywhere around the world looking to finish off the quarter strong and look into 2022, I had the pleasure of interviewing sales professional and trainer Christina Tan with over 20 years of experience and currently based in Singapore.

With this episode I wanted to ask Christina some of the burning questions that sales professionals have no matter how experience they encounter and some of the steps to overcome rejection or sales loss.

Chapters of the episode:

• 0:00 - Introduction
• 2:35 - What’s the number 1 common mistake sales reps make that loses their deal?
• 3:38 - Why some salespeople lose the sales by going straight into products and features
• 7:25 - Christina’s 4S sales methodology to success
• 12:52 - Why personal branding is so important in mastering your sales presence to close effectively
• 15:39 - How has COVID changed the way sales reps act in terms of generating leads and closing them?
• 17:37 - Effective sales requires a union between sales and marketing
• 19:39 - What advice would you give a fellow Chief Sales Officer on helping them reframe a problem that they are facing?

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#marketing #branding #legalindustry

My next guest is Michael Bromley, CEO and founder of Beyond Billables, a creative marketing boutique agency specializing in the B2B professional services space. As a former lawyer and now marketing strategist Michael has a great understanding of the space which enables him to help his clients increase their exposure whilst tackling some of the biggest challenges their clients face in the legal industry.

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

AJ Kulatunga is a professional Keynote Speaker and Business Strategist working for brands like Microsoft, HP, Nutanix, ACS, LAW, and Thales to delivering inspiring presentations that adapt challenges into opportunities, facilitate innovation sessions and as a coach to help leaders hone in their entrepreneurial mindset to improve business results.   

Chapters

• 0:00 - Introduction
• 1:05 - What's new with AJ Kulatunga
• 2:12 - Who is AJ Kulatunga?
• 2:44 - How AJ met Guy Kawasaki
• 4:54 - The topic - Transformation & Innovation
• 5:18 - One of the big things that enabled brands to shift and transform during COVID?
• 9:10 - The importance of people internally in your business to transform
• 11:00 - What are some of questions you need to ask if a business is looking to 'transform' their operations
• 16:27 - AJ's COVID daily video message - Bernad Salt AM
• 20:29 - What did Bernard Salt say to AJ to resonated with him
• 25:57 - The subtle differences on audience engagement and approach between online versus offline events/workshop
• 29:33 - Dealing with organizations in the fear of change management
• 32:05 - The heart centred innovation methodology adoption 
• 46:52 - The challenge for SMEs but the importance of one thing

Reach out to AJ through:

#VoiceTraining #CEO #Communication

My next guest is Sally Prosser, she is a voice & public speaking coach with an extensive career in media training and developing her students to command their voice and deliver impactful and engaging presentations.

Chapters of the episode:

• 0:00 - Introduction
• 2:39 - What does Sally Prosser do?
• 5:18 - How and Why did you get into coaching?
• 8:27 - What creates a world-class communication presenter?
• 9:21 - A quick 2 minute exercise to help you present with confidence - Body and mind synchronize
• 13:05 - Using your voice as a ‘wardrobe’ - Different scenarios / different voices 
• 16:24 -  How Sally works with CEOs and C-suite executives to develop their breakthrough effective communication
• 21:26 - Advice to a c-suite to improve their boardroom or media delivery, what would be the number one thing you would suggest? 

Reach out to Sally through:

#salestraining #sales #business

When we talk about effective sales training with a depth of knowledge and experience that’s globally recognised, Simon Hares comes to mind! With Simon, we had a long chat on the effectiveness of sales training which is even more important given the current global situation we are all under and the importance of maximising your chances to close as leads come into your pipeline. 

Simon has over 20 years of experience in the world of sales alongside running a successful sales training group, SerialTrainer7 as well as speaking and appearing on numerous podcasts and shows around the world. 

Chapters of the episode:

• 0:00 - Intro
• 0:54 - Who is Simon Hares?
• 8:47 - Common misconception that sales reps feel when they get a sales rejection?
• 13:42 - What’s the common mistake sales reps make that result in losing their deal?
• 17:15 - 3 things that salespeople need to listen out to in a prospects rejection - Denial, Defend and Deflect
• 20:07 - Sales books and resources to help your sales game
• 23:11 - The prerequisite / must read book for a new salesperson
• 42:52 - How has COVID changed the way we sell? - Critical Business Value
• 45:36 - Difference between B2B and B2C sales during COVID?
• 47:31 - Advice to a c-suite on overcome a sales problem 

#digitaltransformation #consulting #asia

My next guest is Francis Goh, he is the founder and CEO of Hehsed, which is a consulting group based in Singapore with a focus on digital transformation including Innovation strategies through design-thinking & agile scrum practice. 

He has over 20 years of international experience working in industries like technology and the energy space across Asia, Europe and the United States holding key senior regional roles for companies like ExxonMobil, Hewlett-Packard, Fujitsu, SAP, Microsoft and more. 

Our conversation focuses on his consulting practice, specifically around digital transformation and how he works with his clients on developing innovative strategies through various frameworks and techniques. 

Chapters

• 0:00 - Interview
• 4:34 - Questions to ask your stakeholder in Digital Transformation?
• 7:31 -  What does digital transformation mean in 2021 for Asian-based organizations?
• 10:19 - The adoption of digital transformation needs to be adopted by the entire business
• 12:04- eCommerce adoption of digital will propel transformation in the region
• 16:17 - Infrastructure of the hospitality industry to digitally transform due to COVID
• 18:05 - Why is design thinking methodology so important in developing innovative solutions?
• 20:16 - How do you implement design thinking with your clients?
• 22:01 - How long does a design thinking workshop last?
• 24:03 - How do you maintain focus from participants during an online workshop?
• 26:08 - What advice would you give a fellow CMO on reframing a marketing or sales problem they are facing?

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#branding #marketing #anitasiek

My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.

Chapters of the podcast

• 0:00 - Introduction
• 5:55 - Biggest mistake businesses make in their marketing approach
• 7:25 - The biggest mistake small businesses make in their marketing activities
• 8:06 - Resources to help strategist ideate
• 9:43 - Deep understanding of your customer
• 10:42 - Understanding your audience
• 11:31 - Stay up to date with published studies
• 12:23 - Using storytelling to help relate your product or service to your audience
• 17:50 - Wider brand communication still has  purpose
• 20:23 - How did you initially get your beta students for your course?
• 24:42 - Which channel was most effective in gaining your core students for your course?
• 27:24 - Losing that human connection - Don’t chase money!
• 27:37 - The marketing funnel - put your customer in the middle
• 31:04 - How long did it take to build your course?
• 36:00 - The advantages in creating a beta program
• 38:06 - Using education marketplaces to sell your course
• 39:54 - What would you go back and do differently
• 43:24 - Structuring your products to fit the different price points
• 45:25 - Advice to c-suite or strategist on reframing a problem they are facing

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

My next guest is author, sales professional and trainer, Allan Langer. He transforms sales teams & individual reps into high-performing, top producers, with first, understanding the customer journey & process, and then coming up with a stress-free, human-centered CUSTOMIZED sales process that leaves the customer feeling great.

Our chat focused on sales enablement and helping sales professionals on driving higher results by closing better through the way they converse with their prospects.

SEO or Search Engine Optimization has never been more important now than it has ever been. New algorithm changes and consumer trends have meant that optimizing your website to rank on intended searches for Google, Bing, Baidu and other search engines is really important towards serving your customer’s needs and capturing lost opportunities.

My latest guest is Clarice Lin, she is a marketing strategist focusing on working with her clients to rank on the first page of Google and/or YouTube.

Our conversation opens up on what marketing campaign resonates with her and why, whilst we also talk about what are the common challenges brands face, large or small when it comes to committing to their marketing activity.

Chapters in the interview

• 3:05 - Introduction
• 3:33 - Marketing campaign that’s most memorable in recent times
• 4:46 - Duracell Bunny campaign
• 5:23 - Common challenges businesses face when it comes to marketing activity
• 8:12 - Typical SEO consultation process (Needs analysis)
• 10:19 - Tools and tips to analyze their rank and identify opportunities for search
• 12:00 - Specific tools for SEO
• 13:18 - Why keyword stuffing is bad for your website in the long run
• 18:33 - Advice for businesses where time and money is poor, but recognize marketing activity is really important

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

#influencers #socialmedia #marketing

Just a quick video on why it’s a bad idea to use an influencer or Key Opinion Leader (KOL), but also when you should consider using an influencer or KOL as part of your marketing mix to promote your product, service or business. 

This post mostly talks through the lens of a small to medium business, however the principals still remain the same even if you’re a large enterprise organization.

In general, influencers and KOLs are great because they give you an ability to tap into a highly engaged sub-community on social media which can help towards reaching your campaign objectives.  

For this video, I’m going to break it down between a few things:

• When to use and not use an influencer or KOL
• Vanity metrics
• The longevity of a post on social media (stories)

About Andrew Tran Digital

Michael Kawula has been an entrepreneur for 20+ years starting several different 7-Figure businesses including a local cleaning company, online office supply store that was ranked the 144th fastest growing business in the U.S., to a SaaS tool for Social Media.

Currently, Michael is the Chief Evangelist for SalesRocket, a B2B Outreach Tool and teaching struggling businesses the Koalafied Business Path, a method for building a Koalaty Business you love.

Modern leadership for Southeast Asia requires a balance between Asia’s unique cultural emphasis on hierarchy positioning and incorporating international best practices.

As leaders, and more importantly modern day leaders, it’s important to understand that the role of a leader has changed from it’s once top down domineering approach to a more inspirational and approachable point of view.

For CMOs (Chief Marketing Officers) or CEOs, the role of leadership has become more of a narrative to understand and become more customer centric in their approach to developing prospects to consumers.

In this latest podcast, I interview entrepreneur, speaker, coach and author Michael Kawula on leadership, but also taking a look at sales and the way lead generation programs have adapted to this new age digital environment.

Key chapters to watch

• 0:00 - Introduction
• 5:32 - Common mistakes in marketing lead generation strategy
• 7:42 - Understand who your customers are
• 9:55 - Lead generation over the last 5 years
• 13:50 - Why your marketing strategy should focus on nurturing your prospects
• 15:55 - Has your lead generation processes changed in the last 5 years?
• 20:09 - CMO C-Suit advice on solving their biggest business challenges

Check out Michael's links below

My next guest is Fred Schebesta, co-founder of finder.com. Fred is the epitome of entrepreneurialism. An obsession for hyper success, Fred is passionate about disruptive innovation and inspires the startup community through sharing his achievements and learnings as a business coach, international speaker, media commentator and author. 

In 2018, Fred leads the group’s latest project, the Finder App, which is an Australian-first innovation that combines personal finance management with comparison, rolling out to the US and UK this year. 

Fred’s latest venture, Schebesta Ventures, is about fulfilling his purpose of challenging and inspiring people to reach unimaginable success. Fred launched an online course teaching his system of developing business ideas, and a new book out soon!

Key chapters on building success, fin-tech, the latest Go Bear acquisition and more.  

• 0:00 - Intro
• 3:20 - What would you do if you weren’t at Finder.com?
• 5:55 - What enables Fred Schebesta to keep innovating forward after 15 years at Finder.com?
• 7:11 - Companies that Fred admires and why
• 7:53 - What does an investor look for in a company or its people?
• 10:21 - When it comes to blockchain technology what do you see that others don't?
• 12:55 - What did Finder.com see in Go Bear that resulted in its acquisition?
• 14:08 - What does South-East Asia hold in the next 3-5 years?
• 15:46 - Advice for a fellow tech CEO on investing into a new product territory for the organization

Check out Fred's links below

Roger Gehrmann is a creative leader with 18 years experience spanning the various worlds of Advertising, Product Design and B2B & B2C Marketing & Strategy.

He currently is the Executive Creative Director at SiriusXM/Pandora, the largest audio entertainment company in North America.

Roger is the co-founder of Studio Resonate, the audio-first creative consultancy that brings brands to life through audio.

Key chapters:

• 0:00 - Intro
• 2:28 - Favourite artist and why?
• 4:11 - What makes a brand iconic?
• 5:47 - Do iconic brands have a consistent narrative?
• 7:39 - Sonic branding example with Mastercard
• 8:48 - What is audio branding?
• 9:09 - How Mastercard created their audio (sonic) branding
• 11:03 - Intel’s audio branding explained
• 13:14 - McDonald’s ‘I’m lovin it’ sonic branding
• 15:15 - How long has audio branding been used for?
• 16:44 - Why audio branding is important for brands today?
• 19:48 - Can small brands use audio branding?
• 22:39 - How small brands can create their audio branding
• 25:53 - What is brand safety?
• 30:46 - Applying AI to brand safety in advertising
• 38:36 - Advice for creatives in problem solving

Links to reach out to Roger Gehrmann:

My next guest is Luciana Cani, she is a creative with over 23 years of experience in four different continents. Currently she is the Executive Creative Director at Saatchi & Saatchi Tokyo.

And before moving to Japan, Luciana has worked at Leo Burnett, both in Chicago and Lisbon and at some of the biggest agencies in her native São Paulo.

During her career she was awarded “Best Creative Director” by the Creative Club of Portugal on three different occasions. And was also featured as one of the top 18 Executive Creative Directors in the U.S. by Adweek 100 Creative list in 2017.

As a side project, Luciana wrote and illustrated a children’s book that is now part of the Portuguese National Reading Plan.

Chapters of the interview

• 0:00 - Intro
• 5:21 - What makes a brand iconic?
• 8:07 - How Nike has evolved their branding over time
• 9:03 - Brands become iconic over time by adding depth and character in their brand
• 9:36 - Favourite brand Luciana had worked for in the past? (Travel)
• 11:44 - What brands in Tourism and Travel should be focussing on? (Marketing / Communication)
• 16:33 - Leadership in Asia
• 17:11 - What leadership tactics have worked communicating across cultures around the world?
• 21:40 - Leadership difference between the East and West
• 25:57 - Advice for creative directors articulating / identifying the actual creative problem to solve

My next guest is Kevin Mulrane, he is a seasoned sales professional, Coach, Mentor, and Co-Host on his podcast, the Addicted to Growth Show. 

He has over 12 years in the sales and development game, and is currently the Vice President, Head of US Sales for Proquo AI which is a brand management platform that helps challenger brands get bigger, faster.  

As an example, Proquo AI allows brands to see the impact of their marketing campaigns in real time, which is something that has not been done before.  

Besides that, he's also a Pizza and Wine Enthusiast.

My interview with Kevin was quick and straight to the point. I asked him the common mistakes that marketers make when they create their lead gen systems, the changes he’s seen on growth hacking over the last few years and advice for CEO’s and business owners on reframing a marketing/sales problem that they are facing.

So, without further adieu, please welcome Kevin Mulrane.

Chapters of the interview:

• 0:00 - Introduction
• 3:40 - Kevin’s Pizza etiquette
• 5:23 - Common mistakes sales and marketing make when they are strategizing on lead gen programs
• 8:11 - How has growth hack lead generation changed over the last 5 years
• 10:43 - Creating lead generation programs  for complex deals / product
• 15:07 - Advice to CMOs or C-suites on reframing a marketing/sales problem that they are facing

Links to reach out to Kevin Mulrane:

This episode talks about leadership and marketing with Lessonly Chief Marketing Officer, Kyle Lacy.

Kyle is well respected marketing leader having published three books, talking at various marketing summits on a range of topics including: content marketing, collaborative consumption, consumer behavior, email marketing and more.

Here are the key chapters of our podcast

• 0:00 - Intro
• 3:05 - Lessonly during COVID-19 situation regarding the remote training industry
• 4:30 - The fundamentals in becoming world-class in marketing
• 4:55 - Why being irrational is a good thing as a marketer
• 5:20 - Displaying empathy as a marketer
• 5:48 - Storytelling
• 7:00 - The process of becoming world-class as a marketer
• 8:53 - B2B and B2C convergence in marketing - Product led growth
• 11:19 - Post-COVID era sales-led approach will dominate?
• 13:24 - How CMOs handle stressful situations
• 15:50 - Advice to other CMOs on reframing marketing and sales problem
• 17:45 - Marketing has to be fun 

Links to reach out to Kyle Lacy: Kyle to place any relevant links below

How do you develop leadership excellence and instill confidence in your team during this time of change from COVID or geo-political shifts?

My latest Point of View show interviews Ralph Anania, an executive and business coach and a successful entrepreneur who's built 31 companies over a 35 year period, and has generated over $2BN in sales. 

Our chat introduces how he began his journey as an executive coach and from there we began to talk about specific areas in leadership and resilience.

Key chapters in the interview:

• 0:00 - Introduction
• 2:55 - How did Ralph get into executive coaching in the first place
• 5:55 - Why having a business coach is important for stability and growth
• 7:01 - What makes a good leader?
• 7:41 - The difference between a leader vs a manager?
• 8:21 - Coaching leaders out of being a manager
• 10:07 - Has COVID-19 has it changed the way leadership is conducted?
• 11:16 - What leaders should be doing in COVID-19
• 12:20 - How businesses can prepare for a crisis situation
• 14:17 - Preparing your mental state for a crisis
• 15:35 - Getting your business ready to pivot in COVID-19
• 23:39 - Advice for leaders to build resilience in their teams
• 25:27 - Investing in your team for success

Links to reach out to Ralph Anania:

The entrepreneurial journey is long and winding, there's many learnings to be made, how do you develop leadership that will inspire and motivate your team to keep going forward? I interviewed Khushboo Nangalia, a budding marketer, entrepreneur, award-winning marketer and founder of BEYOND99 and LinkedIn influencer,

Our chat talked about her agency and how she got started, digital marketing and what makes a good modern digital marker, but I wanted to really dive into leadership and get perspective on the characteristics of a good leader, what her style and advice to others around leadership for a small to medium sized agency.

Chapters of the interview:

• 0:00 - Introduction
• 2:45 - Starting her entrepreneurial journey in Malaysia
• 7:20 - What does leadership mean to you?
• 11:55 - Following and creating mentors
• 12:13 - Developing your leadership style - servitude
• 14:38 - Key learnings through leadership journey
• 21:55 - Advice to leaders about building leadership resilience

Links to reach out to Khushboo Nangalia:

My next guest is Dr Brian Harman. He is an executive coach and leadership professor based in Los Angeles, California, USA.

He teaches around the world at top universities and his work on trust in the field of leadership psychology has been featured by Forbes and in peer-reviewed academic journals.

When he is not teaching, he is with his team at Business Management Hallmark. You can also see his incredible collaboration through his LinkedIn profile.

My chat with Dr Brian centred around the theme of Trust in the workplace and how to thinking about this for your organization.

So, without further adieu, please welcome Dr Brian Harman.

Chapters of the interview:

0:00 - Introduction

3:50 - What is trust?

4:46 - Why is building trust so important for organizations?

9:12 - How do you start the conversation of trust in an organization?

11:11 - The types of executive coaching

13:43 - Advice to leaders trying to implement a culture of trust

Links to reach out to Dr Brian Harman

Angeline Yee, is an organisational coach with over 18 years of experience helping organisation leaders, teams and individuals overcome mental, emotional & having a sustainable positive change from negative behavioural issues. 

She’s active on LinkedIn and has spoken about her work on various public platforms. And fun fact, she is a certified clinical hypnotherapist!

During the interview Angeline mentioned various statistics which really shines a light around the importance of organisational, executive and individual coaching to improve business operations and ultimately serving the customer better. 

Chapters of the episode

• 0:00 - Introduction
• 3:44 - Why leadership training is so important right now?
• 8:48 - What creates challenger leaders?
• 13:52 - Challenges organisations face in adopting this approach?
• 18:00 - The process to enable executives to be more effective as leaders
• 26:25 - Advice for leaders in effective communication

Jess is a B2B LinkedIn leads specialist, entrepreneur, business coach with years of experience working both in agency and client side organizations. 

Living in Bali but growing up in Brisbane before taking her talents to Sydney, Jess is now honing her skills to help various startups, entrepreneurs, coaches and direct sellers improve their presence and reach. 

Our conversation followed our theme over the last few episodes on business sales and with Jess and her business focussing on LinkedIn lead generation, I was curious to find out more around her knowledge and also getting some tips to improve your B2B sales via LinkedIn marketing.

In this episode you will learn:  

• 0:00 - Intro to Jess and her career 
• 09:45 - The selling style of using LinkedIn 
• 13:40 - Why It’s important to create various strategies based on your audience persona (or archetypes) 
• 14:28 - How LinkedIn has changed the way we use it for marketing  
• 17:32 - How to optimize your LinkedIn marketing for COVID19 
• 19:25 - The tips and tricks to level-up and improve your game via LinkedIn 
• 23:21 - How long should your LinkedIn video be? 
• 24:41 - Advice to LinkedIn selling 101

So, without further adieu, please welcome Jess Hartono.

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

How communication is so important when it comes to improving your sales and closing your deals. 

My next guest is Ravi Rajani. He’s a coach who’s developed his sales skills from the trading floor of Citibank in London, through to building a robust and effective sales team for Europe’s number 1 travel tech firm, Fly Now Pay Later.

After years of acting in theatre, appearing on live TV & radio, and delivering presentations in the world of investment banking and startups, Ravi focuses on helping business leaders become confident speakers so they can deliver impactful presentations that sell.

We talked about

• Authenticity as a communicator to help you build rapport with your audience
• His methodology around effective communication and sales and,
• 3 practical tips that will help you pitch from the boardroom doors to the salesroom floor. 

So, without further adieu, please welcome Ravi Rajani.

Chapter links for this interview: 

• 0:00 - Introduction 
• 4:43 - How did Ravi Rajani get started 
• 5:35 - How Ravi got into sales leadership - The importance of delivery (communication) 
• 7:11 - Creating world class communication impact for your presentation 
• 8:55 - Process for effective communication 
• 14:02 - What is your sales style? How to be effective in sales 
• 19:00 - How has your sales style changed through time? 
• 24:20 - 2 tips to sell your product/service/idea in a powerful way

My next guest is David Masover, he’s a 30-year veteran of B2B sales, has written several books and eBooks mostly around sales process and management effectiveness, hosts a podcast called Driving B2B Sales Revenue and works as an independent sales coach and consultant.

David posts a ton of great content on LinkedIn so it’s easy to find him there or you can learn more and connect with him at his web site, www.davidmasover.com.

Key points of the interview: 

• 0:00 - Introduction, David's background, LinkedIn focus for his business 
• 5:14 - What is David's B2B selling style? - Solving problems 
• 9:57 - What makes David's B2B selling style effective 
• 16:16 - Advice for CEOs/Executive Management: How to sell your idea to senior board level

Links to reach out to David Masover:

Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.

Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 8 years. She also co-hosts a podcast, The South East Asia Travel Show.

This episode we explore some of the insights and trends that’s coming out of South East Asia as a result from the COVID-19 situation. I ask Hannah about what will happen to FTE (Freedom Independent Travellers) and MICE (Meetings, incentives, conferencing, exhibitions) sectors, and finally, I ask Hannah a burning question regarding advice for tourism boards, hospitality and tourism operators trying to adapt their communication and marketing approach for COVID-19 as some countries are preparing to open up to inbound tourism.

Check out what we spoke about: 

• 4:43 - Current travel insights in South East Asia 
• 6:42 - International travel predictions in South East Asia over the next 6-12 months 
• 9:44 - Travel predictions on the FIT (Freedom Independent Traveler) domestic market 
• 10:54 - Travel predictions on the MICE market 12:06 - Thoughts on international travel prices for consumers 
• 13:29 - Marketing communication tactics for travel industry in COVID-19 era world 
• 15:28 - How can smaller travel companies communicate in COVID-19 era world 
• 23:24 - Advice for hotel groups, tourism boards or companies on next steps to drive inbound travel back

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

#changemanagement #culture #covid19

My next guest is Friska Wirya. She is an experienced change management expert and principal at Fresh By Friska based in Sydney, Australia.

Her extensive career has enabled her to work with a number of top class organizations in mining, engineering and technology and navigate transformation and change within their business.

In our interview we discuss:

0:00 - Intro

1:56 - What is organizational change

3:50 - Common myths and misconceptions that organisations have regarding organizational change

6:28 - The importance of strong leadership in implementing organization change management

10:10 - Advice for CEOs/C-suites/Decision Makers on changement management

So, without further adieu, please welcome Friska Wirya.

Links to reach out to Friska Wirya

My next guest is Chris Catchpole, a creative wizard, a teacher, a leader and currently Executive Creative Director for DDB and Tribal Worldwide.

He’s from the UK, but has been living in Asia for over 10 years from Singapore, China and now Vietnam.

His extensive agency experience has enabled him to work with a number of high profile brands including Google, Unilever, BMW, Visa, Intercontinental Hotels and more.

We touched on his career, what were the pivotal moments in Ad industry in Vietnam and also getting some advice on unlocking creativity in people

Our conversation talks about his career, why he’s in Vietnam, his thoughts around the creative space in Asia and what creates repeat business in the cut throat side of Agency-life.

Additional Links

My next guest is Winnie Lam she is a seasoned executive having worked across multiple industries through various leadership roles and across five countries. She is currently the COO for Colliers International, Vietnam and the General Secretary of the Board for the Hong Kong Business Association Vietnam.

We touched on her career, and got right into speaking about communication, leadership and development and how that’s different between East and West.

We also talked about insights into emerging markets and how leadership differs between different nations in Asia.

And finally, we spoke about resilience and what actionable steps she takes to developing resilience and coaching people to overcome and solve their challenges ahead of them .

So, without further adieu, please welcome Winnie Lam.

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

• 📽 - 3 key video lessons to help kick start your campaign planning
• 💡 - Advice from experts in the industry
• 📚 - Mini-course material to help you stay on track!

My next guest is Steve McGinnes, author, strategy consultant, commentator, speaker and currently running his consultancy, Hummingbird Group from Singapore.

He’s been featured on BBC World News as their regional Asia expert, recently released his book, Surfing The Asian Wave, and has worked across some of the biggest brand names including Diageo, Unilever, Nestle and more.

We talk about Asia, the convergence of East and West, Succeeding in Asia, the future around digital marketing in the east and more.

Without further adieu, please welcome Steve McGinnes.

Additional Links

So today I wanted to do a different episode, and focus on a particular industry and just highlight a few guests with their wise words.

The industry is a tough one, and timely given the second wave pandemic is sweeping places like Australia and more recently Vietnam.

The industry I’m talking about is the travel, tourism and hospitality industry.

So in this episode, I’ll share a number of clips from past episodes that I think will help. Would love to get your thoughts if you agree.

It’s a short episode, I hope it adds value whether you’re working in the industry or in the service industry.

Guest featured include:

My next guest is Thomas Elliott, a visual content expert, an artist, filmmaker, creative director, and influencer with over 96,000 followers on LinkedIn!

He’s from Melbourne, Australia, but over the last few years he’s been working out of Hong Kong and is currently the Creative Director of APV, video production and creative agency with clients including JP Morgan, KPMG, Disney, Red Bull, Shangri-La Hotels, HSBC, Alibaba, Cathay Pacific and many more

As a creative expert and visual storyteller, we dived into content marketing and personal branding and how he got to 96,000 followers and tips he shared around growing your branding through visual content.

We also discussed:

• The overt shift for brands to adapt their content and production in the midst of this COVID-era OR suffer the consequences
• The challenge to change and tell a story that resonates with your audience
• Cultural challenges in content marketing
  

And more.

Links

My next guest is Heidi Dening, she’s a speaker, author and educator from Sydney, Australia.

She’s had over 21 yrs experience, empowering thousands of individuals, teams & organisations to improve their workplace resilience, leadership resilience & professional resilience.

Our conversation takes us into her career in education and development, what makes people resilient and why it’s so important to build resilience.

We also explore how to develop resilience and adopt behaviours that will create change both from a professional point of view, and a personal point of view.

More information about Heidi

My next guest is Vince Vu, an entrepreneur, advisor, investor and partner for various startups in the Vietnam ecosystem.

He’s currently the co-founder of Bizzi Vietnam, an accounting automation tool using robotic process automation (RPA) as it aims to simplify and digitize the financial operations of companies.

We talked about his career, how it led to Bizzi Vietnam and the Vietnam startup community. AND TIPS for talent acquisition in VN.

Details:

#startups #interview #success #sydney #australia #business

My next interview guest is Jonathan Chak. He’s a talented entrepreneur with an amazing story that will inspire you to tap into your entrepreneurial spirit. 

We had a great chat around his career, what led him with this work with the New South Wales State Government as the pioneering force in their government’s initiative to kickstart the startup ecosystem in the state and, ultimately what led to his current venture as a mentor and consultant for various entrepreneurial programs for Sydney’s two elite universities. 

We shot this interview during the midst of lockdown in Sydney, so there will be references there. 

Find Jonathan Chak on the following: