As a business owner Dan Seider has an interest in meeting other smart business owners and fascinating entrepreneurs in the Sierra. When he started to reach out to these people, and started talking to them, he realized others needed to hear their stories too. These were experts in their respective fields, smart and intelligent, not to mention, many had discovered unique ways to impact the lives of their customers, clients, and patients. So he asked, “Why not share these stories? Why not interview these people? Create a Podcast? Why not create a site where they could be posted and listened to.