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Fashion Hub Singapore

Fashion Hub Singapore

By A Podcast for Fashion Entrepreneurs by Anisa Johnny

A one-stop shop for fashion entrepreneurs to find practical & actionable steps to start, or grow a fashion business. With over 15 years in the fashion industry my passion is to see fashion and lifestyle businesses who want to create social impact thrive. Find out more about working with me at www.anisajohnny.com
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Currently playing episode

Successful Influencer Marketing - An Interview With Siim Sainas

Fashion Hub SingaporeMay 20, 2022

00:00
56:32
The Iconic 90s & French Fashion With Creative Director Christelle Nouviaire-Domec

The Iconic 90s & French Fashion With Creative Director Christelle Nouviaire-Domec

Listen to my latest conversation with Christelle Nouviaire-Domec Creative Director and Associate Lecturer in Sociology & Fashion. We explore fashion's obsession with the late 20th Century and whether the 90s was the most iconic moment in fashion. Christelle also shares insights into what it takes to enter the French fashion market. Having studied Fashion Design in Paris during the 90s, Christelle honed her skills at Lanvin, designing for Christophe Lemaire and Claude Montana, specializing in designing couture and luxury accessories. Her extensive career in fashion includes roles at Vogue Italia, collaborating with luminaries like editors Franca Sozzani, Anna Della Russo, Carine Roitfeld, and photographers such as Paolo Roversi and Peter Lindburgh. Her transition to Asia involved leading buying teams at Lane Crawford and serving as Creative Director of the Singapore heritage department store Tangs. This episode is a valuable resource for entrepreneurs seeking business expansion, as well as students, fashion enthusiasts, and entrepreneurs eager to glean insights from the past to shape a brighter future. Find out more about Christelle @agent_double_france www.linkedin.com/in/christelle-nouviaire


Nov 14, 202332:23
 Inside the Alluring World of Models: Natalie Hand, Creative Director of Viva London, Takes You Behind The Scenes

Inside the Alluring World of Models: Natalie Hand, Creative Director of Viva London, Takes You Behind The Scenes

What do Kaia Gerber and Charlotte Rampling have in common? Find out by listening to this exclusive podcast! Designed for students and those contemplating a career change, this podcast delves into the world of model agency representation.

Join us as Natalie Hand, the Creative Director of London's renowned boutique model agency, Viva London, shares her insights and experiences. With an impressive roster of models such as Kaia Gerber, Liya Kebede, Emily Ratajkowski, Natalia Vodianova, and notable figures like Charlotte Rampling, Juliette Binoche, and designer Ines de la Fressange, Viva London leads the way.

Discover Natalie's remarkable journey from an Assistant Booker to spearheading the London chapter of Viva. Follow her path, starting in acting, living in Paris, and collaborating with esteemed photographers, stylists, fashion magazines, and creative directors from luxury fashion houses worldwide.

Tune in to gain invaluable insights into the inner workings of model agencies. If your company is considering partnering with a model agency, don't miss this episode, where Natalie reveals the pitfalls to avoid. Get ready to delve into the fascinating realm of model representation


May 28, 202324:03
Using Design To Create A Sucessful Brand Identity

Using Design To Create A Sucessful Brand Identity

Fashion Entrepreneurs get excited about creating logos and so they should. But the logo should be the last thing you do not the first. Jana Dambekalne is a Visual Communication Senior Lecturer and ex Art Director with a wealth of experience. 

Listen to our chat about how logos are defunct unless they are memorable and how to ensure your brand identity is doing its job. This is a great place to start if you are thinking of starting a fashion brand or re-branding.

Fashion Hub Singapore is a podcast for fashion brands looking to create social impact. 

To find out more about what I do go to https://www.anisajohnny.com/ or follow me on Instagram @anisajohnny

Follow Jana's adventures in design at @bedesigneducated

Feb 16, 202337:13
Successful Influencer Marketing - An Interview With Siim Sainas

Successful Influencer Marketing - An Interview With Siim Sainas

Siim Sainas is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands; 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA. 

His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and WPP agency teams. Siim is also a member of ESOMAR. And if that is not enough he started a blog, Brand Hero, with a learning component to pass on his knowledge and save you time and money. 

If you want to learn more about Influencer Marketing head over to brandhero.co. And if you want to know more about me, I am currently a Senior Lecturer in Fashion Marketing & Management at Raffles College of Higher Education in Singapore. I love helping fashion and lifestyle brands who want to use fashion to impact society. You can find out more at www.anisajohnny.com 

Subscribe, like and follow my content and please let any friends know that may benefit. 

May 20, 202256:32
7 Questions A Fashion Entrepreneur Should Ask Themselves

7 Questions A Fashion Entrepreneur Should Ask Themselves

Are you toying with the idea of starting a fashion brand but not sure it its a good idea? Entrepreneurship is rewarding, exciting and can be just the new challenge you need. On the flip side it's a journey that is uncertain and can take over your life. Listen to my podcast which outlines 7 critical questions every entrepreneur should ask before starting out. Even if you have already started a business and maybe faced some roadblocks, you may find out why you are facing those hurdles and what you can do to overcome them. 

Find out more creating a fashion or lifestyle brand at www.anisajohnny.com

Don't forget to like and subscribe and suggest to a friend. Thank you for listening!

Dec 01, 202112:17
Creating Ads The Smart Way - An Interview with Graham Kelly
Dec 01, 202129:03
4 Steps To Creating A Fashion Brand

4 Steps To Creating A Fashion Brand

People don’t buy products, they buy brands. Save yourself time and money by taking the time to understand the subtle but powerful difference between branding and marketing.

Get tips on the 4 steps to create a successful brand that resonates with customers and impacts your bottom line. 

A useful podcast if you are setting up a fashion or lifestyle business or if you are looking to improve your existing business. 

For those confused about creating a logo and brand identity find out the key steps to developing a memorable and likeable brand before you brief a graphic designer. It will save you time and money. Find out more www.anisajohnny.com

Jul 31, 202117:55
3 Steps To Getting Your 'Big Idea'

3 Steps To Getting Your 'Big Idea'

Toying with the idea of starting a fashion business but don't know where to start? Here are 3 easy steps to coming up with your big idea.

To find out more visit www.anisajohnny.com

Apr 03, 202114:46
Fashion Hub Trailer

Fashion Hub Trailer

Fashion Hub Singapore is a podcast outlining actionable steps for fashion entrepreneurs
Sep 12, 202000:60