Mastering Video Content Marketing

A lot of clients and creators just don't know where to start their story when it comes to creating compelling and engaging videos that actually attract, engage, delight and drive audiences to action. 

In today's episode of mastering video marketing from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to give you another one of his story tips...  Today's tip is to start boldly!

Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content.  

In a similar vein when many clients brief APV on a new project they will often send video samples from competitors they would like to emulate or improve upon.  

In today's episode from APV on mastering video marketing, Creative Director Thomas J Elliott is going to be talking about how in both of these situations it is a great idea to widen the scope of your influences and look outside of your particular vertical or field for inspiration.

When choosing the right partner (be they an agency, production company or freelancer) determining what is the right price for the services and solutions can be difficult for many clients to measure.  

In today's episode Harry Pang from APV is going to talk through the elements you should consider when considering the price of a video creator and their services and solutions.

Choosing your aspect ratio is a key element in determining your film’s composition and mood.   

Can you compose and light wider shots?   

Do you want to focus the audience’s attention on certain details?   

Do you want to immerse them in the film’s lavish or fantastical environments? Or do you want to confine their field of view to avoid emptier, flatter settings?  

In this episode we will answer many of your questions about Aspect Ratio and how to choose the right one.

In this latest episode of mastering video marketing for APV, Creative Director - Thomas J Elliott is going to be talking about video mistakes and how you as a brand, business, organisation or institution can learn from them.  

Mistakes are an essential part of getting better at video just as they are an essential part of getting better at life.  Mistakes provide massive learnings for improvement.

Following on from Harry Pang's last episode on determining your budget for your video content, Thomas J Elliott's episode today for APV's mastering video marketing series is all about understanding Idea vs Budget and what comes first.  

Many clients want to set a budget first, but today I'm going to put forward the notion that actually having the idea first always makes better sense in the long run.

Whether you are thinking about how much to spend at the supermarket on groceries or how much you need to spend on video content marketing there is one crucial factor that shouldn't be overlooked...  

Determining your budget.  

In this episode of Mastering Video Marketing, Harry Pang - Head of New Business and Content Development at APV is going to give you some simple, direct and actionable advice on how to best determine your budget for video.

When briefing in a new video the first question you should always ask is who is your audience?  

Sadly a lot of people will answer this question with: “This video should appeal to everyone”.  

But the fact of the matter is even the broadest of content has an initial target audience who need to identify with it first in order to share it to a broader audience and build the bridge of accessibility.  

In this episode from APV of mastering video marketing - Daniel Clarke, Executive producer of APV Clubhouse will give you some useful and valuable tools on understanding just who your audience is.

In today's episode Harry Pang - Head of Content and New Business Development is going to share with you a free tip on how beneficial it can be to give away useful information to your audience for free using video (how meta is that?).

In this episode of mastering video marketing video from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to be talking about something that should be logical but always seems to be forgotten when creating visual content (video and animation).  

Many creators, brands, businesses, organisations and institutions spend a great amount of time developing the story and the outline and in particular the audio part of the story (be it voice over or dialogue) but it is essential to remember that video is a visual medium...  

So today's episode is all about thinking about the visuals first!

In today's episode from APV on mastering video marketing, Thomas J Elliott - 艾湯姆 is going to be talking about how Video Content Marketing is a long term commitment and those who truly want to master video have to be prepared to be in it for the long haul!

You can probably imagine how thoroughly irritating it would be if someone followed you around all day and just spoke out loud every action you performed during the day...  

"You are now opening the door to your car"... etc... etc...  

This is how your audience feels when there is too much voice over or the voice over serves no other purpose than just to say what is happening on screen.  

In today's episode from APV, Harry Pang will share some more reasons why too much voice over is never a great idea.

When creating a piece of effective video content many people struggle with just how to start.  

In today's episode from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to help you with one easy solution - start by answering "Why?".

Marketing your organisation can at times feel like a full contact sport.   

You find yourself and your brand trading blows with your competition every day for market share and top talents!   

Your reputation and visibility among potential clients is important for attracting new businesses and revenue opportunities.  

A great way to build and differentiate that brand is through the use of video and visual content.  

In today's episode from APV on mastering video marketing, Creative Director Thomas J Elliott is going to talk you through the importance of adding video to your employer branding toolkit.

The internal approval process for any video project can be challenging for even the most experienced marketing and communications experts.  

Fear of what others may think of the creative and potentially challenging work you have created (either with your agency or production partner or perhaps even with your internal video team) can often cause doubts that can sidetrack or outright destroy a project before it has even had a chance to be seen by its intended audience.  

In today's episode of mastering video marketing from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to give you some advice on trusting your instinct and respecting that your boss probably trusts it too.

Today's episode from APV (as part of our mastering video marketing series) features creative director Thomas J Elliott and is all about the difference between having an idea and executing it well through visual storytelling.

In today's episode from APV of mastering video marketing, APV Clubhouse Executive Producer - Daniel Clarke is going to share with you what a teleprompter is and why, when and how you should use one when creating effective video content.

If you want to learn the key to make a really great product video, then don't start settling in to the midweek slump just yet & instead take a moment to listen to today's episode of Mastering Video Marketing from APV.  

Head of Content and New Business Harry Pang is going to share a fantastic tip from his series on top ten most common fails made in videos - too many product features not enough benefits for the audience.

In todays episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to share with you some thoughts and practical tips on how you can better leverage talent you have speaking at events and conferences to make relevant video content that you can share with your audience all year round!  Its a simple extension of our brandcasting model that enables events organisers and brands, businesses, organisations and institutions who hold and run events to generate a much higher ROI from the speakers, panelists and guests.

In today's episode from at APV of Mastering Video Marketing, Daniel Clarke - Executive Producer at APV Clubhouse is going to share one of the lessons we have already learned in preventing internal roadblocks to creating daily video content: You can't be too preoccupied with perfection!  In fact if you spend too long listening to those who say you can't... You won't ever get there at all.

What is the first thing that happens when your favourite Netflix or HBO show is released?  

You either make an appointment with your TV, iPad or Phone to sit down and binge watch that show till it is done... Or you set out a schedule (a time and place to watch each episode) till you are done.  

While you may not currently think of your commercial and brand content the same way there is a way you can educate your audience into seeing the value in your content and setting an appointment to view it.  In today's episode from APV on mastering video content Creative Director Thomas J Elliott - 艾湯姆 is going to talk about just that.

In today's episode from APV (as part of our mastering video marketing series), Head of Content and New Business Development Harry Pang is going to share some valuable insights into the often overlooked but always super valuable and evergreen video storytelling format - The Testimonial Video.

Today's episode on mastering video marketing is from Daniel Clarke, Executive Producer at APV Clubhouse.  

Its a quick distribution tip on how adding video to your email signature can be the secret sauce you need for some zesty views and measurable action on your video of the week, month or quarter.

In today's episode of mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recently about how your video doesn't need a story...  Sound too meta for your morning?  Don't worry it isn't, but it probably will make you think on a much deeper level about what a story actually is and what a story isn't and most importantly how stories are an essential construct in retaining valuable information gleaned from visual storytelling.

So in today's episdoe from APV,  we are kicking off a series of tips that highlight ten common reasons why your videos (whether they be user/self-generated or more polished internal and external video communications that are either live action or animation) failed.   

Most of these mistakes can be easily avoided…   Like really easily…   Anyway, in today's episode is common fail number one: Too Damn Long, Not Enough Value!

In today's episode Head of Content and Business Development Harry Pang is going to share some thoughts that many clients have on choosing a prospective partner to create their visual content.  

When going to an agency or production company website many potential clients can be dazzled by the work, the high end brands and the choice of content that the agency or production company chooses to show as the best representation of what they do.  

They may feel that the agency or production partner is too premium for their internal communications video...  But this can more often than not just be a bias based on an assumption... And we all know about assumptions...  So prepare to have your assumptions upended in this episode.

In today's episode, Creative Director Thomas J Elliott is going to share 5 quick tips from David Mamet, playwright, author, screenwriter and film director about visual storytelling and how to understand your audience and design content that attracts, engages and delights them time and time again.

In today's latest episode of mastering video marketing from the team at APV, Daniel Clarke - Executive Producer at Clubhouse is going to answer a question many brands, businesses, organisations and institutions have about video content marketing - "How Do You Use Story in Corporate Videos?".

A question the team APV (and we are sure many other agencies and production companies) are always asked when quoting on acting talent for a video project is “Why is talent so expensive?”  

In today’s episode, Head Of Content and New Business development Harry Pang gets to the bottom of this question by addressing many of the key factors and considerations as well as addressing if talent is the right option for your video.

Many videos you watch feel too long...  

They feel too long because they are too long...  

They are unfocused and their objective and clarity get lost on the audience.  

In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to talk to you about being tougher on yourself in the edit suite to get the results you need once your content is released.

Many people are still having the conversation that you "need" video...  

Like us you've probably had or heard this conversation well over a million times by now...  

Isn't it time we shifted the conversation from "you need video" to "what can you and your brand do with video"?  

Everyone has video.  It's on your phone... Your laptop... Your tablet... Your stills camera... In your office... Your home... Your everywhere...  

Video has never been so accessible...  So why aren't you doing something interesting with it?  

In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to motivate you to do exactly that.

In today's episode on mastering video content marketing from the team at APV, Daniel Clarke - Executive Producer of APV Clubhouse breaks down 360 Video, what it is, what it is good for and how your brand, business, institution or organisation can use it as an immersive and experiential video storytelling tool.

A challenge for many multinational and international brands, businesses, organisations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their brand while also finding a way to speak directly and appropriately to the local audience.  

In today's episode from APV, Harry Pang - Head of New Business and Content development shares his insights on how APV solves this challenge on a daily basis and how you can better adapt international stories for a local market.

In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to talk to you about intention and obstacle in drama and how it can help you develop more engaging and entertaining videos.  

If you understand what your audience wants (their Intention) and their problems and how you solve them (Their Obstacle) you can build a story that resonates with them and engages them to take action.

How often have you used or heard the words "This doesn't need to be fancy" when briefing in a new project?  

In todays episode from the team APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to breakdown this sentence in a little more detail and provide an insight that proves while things need not be fancy... They do still need to be good.

Brands, businesses, organisations and institutions are always looking for better ways to connect and create content with KOL's and Influencers who resonate with their audience.  

In today's episode from APV, Creative Director - Thomas J Elliott is going to share with you the five things a KOL or Influencer must have in order to have real influence.

A question often asked from global organisations to local organisations of all sizes and scales is:  How Often Should I Be Doing Video?  

While many organisations create content regularly, many still only do this tactically - the publish because their competitors publish, the publish because they feel they need to or they read they had to...  The question of how often should I be doing video should be more strategic than tactical and once you think of the question in those terms it tends to answer itself much faster.  In today's episode from APV, our Head of Content and Business Development Harry Pang gives his tips, thoughts and advice on this question.

We all know its super important to plan our content.  

When it comes to producing a piece of Visual Content (video or animation) and you want that video to captivate, educate, entertain or inspire… The last-minute rush rarely produces the quality desired…   

So how to solve this?  

Planning…  

In todays episode from APV, Creative Director - Thomas J Elliott is going to share with you why you should have a content calendar for your visual content and some of the basic essentials you can populate it with straight away.

Making a video can at times seem costly.  

People often look at their budget and think to themselves:   "Well if that is the cost of a single video campaign... How will I ever get a whole strategy off the ground?"  

In today's episode from the team at APV, Daniel Clarke - Executive Producer of our in-house technology and video incubator Clubhouse will let you in on the secret sauce that is going to make building your video assets and your video strategy a whole lot easier!

When it comes to creating video and animation, many potential clients (and even some long standing clients) will often tell us that they struggle with or don't know how to visualise a story.  

In today's episode from APV, our creative director Thomas, is going to share with you a different way to look at this challenge and hopefully open you up to the idea that: despite what you may think you actually do know how to visualise story...  And not only that...  You do it in just about every conversation you have...