Skip to main content
Live with AFI

Live with AFI

By Aromatic Fragrances Intl

Live with AFI is a podcast where we, as a fragrance company, discuss anything and everything that even remotely has to do with the fragrance industry.
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Live with AFI | ep. 17 - How to Target the Correct Audience

Live with AFI Dec 03, 2019

00:00
06:39
Live with AFI I ep.34 - Live interview on camera!

Live with AFI I ep.34 - Live interview on camera!

AFI just did an interview on camera!! Josh sits down with the newest interviewee, Farhan, and they talk about his job specifications and what he should expect out of this job opportunity.  So watch this video to see if Farhan will mess up this very interesting job interview, or will he get the job? P.S. He didn't know the interview would be on camera!

 Enjoy.

Jul 14, 202011:46
Live with AFI I ep.33 - Raw Material Supply During Covid - 19

Live with AFI I ep.33 - Raw Material Supply During Covid - 19

In this episode of Live with AFI, Josh sits down with one of his sons to talk about the supply chain and how it is being affected. Josh goes into detail about how Covid has impacted the supply and demand resource chain within the industry. 

Enjoy.

Jul 09, 202012:01
Live with AFI I ep.32 - Trends Within the Fragrance Industry

Live with AFI I ep.32 - Trends Within the Fragrance Industry

In this episode of Live with AFI, Josh sits down with one of his sons within the company to talk about trends he has been noticing. Since the condition of Covid-19 has not changed much, he's noticed that it's shifting customers to purchase seasonal fragrances a lot sooner then he would of expected.

Jun 30, 202013:25
Live with AFI | ep. 29 - AFI Talks About Covid-19

Live with AFI | ep. 29 - AFI Talks About Covid-19

In this podcast Hanz talks to AFI's COO, Josh Thompson, and they talk about Covid-19. They react to how it affected the company and their everyday lifestyle. Also some common facts that people should hear out loud if they already haven't. Enjoy. Live With AFI

May 05, 202018:56
Live with AFI | ep. 28 - Why is customer service so important?

Live with AFI | ep. 28 - Why is customer service so important?

In this episode of AFI Jami sits down with Josh talking about what she does and how crucial it is to the company. Jami's the person that you talk to on the phone and she will do everything she can to make sure the customer is happy.   Enjoy.  Live With AFI

Feb 18, 202032:16
Live with AFI | ep. 26 - Welcome Shianna To The Family!!!!

Live with AFI | ep. 26 - Welcome Shianna To The Family!!!!

In this episode of Live With AFI josh sits down with his newest employee.... Shianna! He introduces Shianna and explains what it is she will be doing at AFI. She was hired to show you guys at home how to make a home made, DIY, project all on your own! So lets finally welcome Shianna to the AFI work family.  Enjoy.  Live With AFI

Feb 13, 202007:10
Live with AFI | ep. 25 - The Lab Is Finally Caught Up!!!

Live with AFI | ep. 25 - The Lab Is Finally Caught Up!!!

In this episode of Live With AFI,  Josh sits down with Justin and Marcela talking about what his team and him did to get caught up on the workload. But the big question at the end of the podcast is, how stressful a day in the life of Justin Thompson actually is?   

Enjoy.

Feb 05, 202023:01
Live with AFI | ep. 24 - AFI is expanding! We're buying new equipment!

Live with AFI | ep. 24 - AFI is expanding! We're buying new equipment!

In this episode of Live with AFI, Josh sits down with Ansel and Adam talking about what equipment they need to help media succeed. Listen to this podcast and see how new equipment will help them flourish and be the best they can.   Enjoy.  Live With AFI

Jan 28, 202017:31
Live with AFI | ep. 23 - Recession Proof

Live with AFI | ep. 23 - Recession Proof

On this episode of Live With AFI, Josh sits down with Adam and Hanz talking about how the fragrance industry is so called, "Recession Proof". Listen into this podcast and hear the talking points about how if a recession was to occur, AFI would not really be affected.   Enjoy.  Live With AFI

Jan 21, 202019:48
Live with AFI | ep. 22 - 2020 Vision

Live with AFI | ep. 22 - 2020 Vision

As the new year dawns, we look forward to an exciting 2020. The company has set some amazing goals for this year. In this podcast, Josh is joined by the media department, as they preview what's in store for 2020. Stay tuned folks! This year is about to be a great one!  Enjoy.  Live With AFI

Jan 17, 202028:13
Live with AFI | ep. 21 - 2019 Recap

Live with AFI | ep. 21 - 2019 Recap

2019 was a very successful year for AFI! In this podcast, Josh is joined by the media team as they ponder upon the year and how it went for the company. We experienced an unprecedented year in terms of growth of business. They also talk about the performance of various departments, and reflect upon what was a very crucial year for the best department of the company: Media 😂 ( we are as unbiased as Michael Scott's world's best boss title  xD )

Jan 08, 202016:58
Live with AFI | ep. 20 - Media Keeps Growing

Live with AFI | ep. 20 - Media Keeps Growing

What happens when your company experiences an exponential growth? You bring in two new employees, so let's welcome Ansyl and Katlyn to the media team.  In this episode, they talk about the process it took for them to come into the media team and talk about the expectations they might encounter on this new adventure at AFI.

Dec 31, 201952:43
Live with AFI | ep. 19 - Growing Your Company Too Fast

Live with AFI | ep. 19 - Growing Your Company Too Fast

Every business wants to grow rapidly. But did you guys know you can actually grow yourself out of business?!  In this episode, Josh and German talk about exponential growth, and how significant decisions are during a rapid growth period.  They also discuss AFI's recent surge in business, and how we are handling it.  

 Live with AFI - ep 19! 

Enjoy!

Dec 17, 201911:17
Live with AFI | ep. 18 - Unrealistic Expectation from a Boss/Company

Live with AFI | ep. 18 - Unrealistic Expectation from a Boss/Company

Have you ever faced unrealistic expectations from your bosses?  You just can’t understand how they expect you to complete your task??  Well, we have too!  So in this episode, German and Lukas sit down and talk about unreal expectations they have been given by Josh or by AFI.  And guess who joins them?? Josh himself!
!!  They talk about it through the lenses of both the employees and bosses.  This should be interesting   Hope you enjoy!

Dec 10, 201911:29
Live with AFI | ep. 17 - How to Target the Correct Audience

Live with AFI | ep. 17 - How to Target the Correct Audience

In today's segment of LIVE with AFI, we have a conversation about targeting the correct audience. German walks us through the process it took AFI to really come in terms with who their audiences were and the trials & errors we went through during the process. Josh and German also discuss the strategies to determine who your target audience is. 

Enjoy!

Dec 03, 201906:39
Live with AFI | ep. 15 - Expectations Of A Manager

Live with AFI | ep. 15 - Expectations Of A Manager

JUSTIN'S FIRST OFFICIAL MANAGER MEETING! 

 In this podcast Josh sits down with the newest manager of Afi, Justin Thompson, along side with him is Robert and German.   We figured what better way to do Justin's first manager meeting than to do it in front of a camera. As German and Robert sit down with Justin they let him know some of the insights of being a manger and stuff to look forward to in the near future.

Nov 19, 201910:15
Live with AFI | Ep. 14 - Transitioning Into A Manager

Live with AFI | Ep. 14 - Transitioning Into A Manager

THERE'S A NEW MANAGER IN TOWN !!!!  Congratulations Justin on your new promotion! in this episode of Live with AFI, Josh & Justin sit down and talk about what will it take to transition from an associate to a well-respected leader.  They discuss the hardships and scarifies that have to be made to manage a successful team and department.   Enjoy.

Nov 12, 201921:12
Live with AFI | ep. 13 - Our Family is growing again! Hey, Zac Hylton

Live with AFI | ep. 13 - Our Family is growing again! Hey, Zac Hylton

OUR FAMILY IS GROWING AGAIN!  In this podcast, we sit down with Josh and introduce an additional member to our family tree. Welcome in, Zac Hylton!    As we welcome in Zac, He walks us down through his journey leading up to employment here at AFI and His perception of what he thought the fragrance industry would be vs the reality of it. He also updates us on his onboarding process and how he is enjoying it thus far! The big question we ask today is will you zac be a LIFER?

Nov 06, 201913:25
Live with AFI | ep. 12 - How to get the most bang for your buck? Cheap Marketing!

Live with AFI | ep. 12 - How to get the most bang for your buck? Cheap Marketing!

Why is marketing important when starting a business? Marketing is an ongoing strategy that partakes a crucial role that allows businesses to maintain long-lasting and ever-present relationships with their audience.  When we think of marketing, we automatically think: $$$$$$$ Well, it doesn't always have to cost you an arm & a leg.   In this podcast, Josh sits down with German & they discuss some of the do's & don'ts to marketing. They will walk you down memory lane & reminisce on how bad their first attempts at "marketing" were. German also goes into detail how much money AFI really spends on marketing & how they stray away from certain things that most companies always try their luck with.   Enjoy.

Oct 30, 201926:17
LIVE with AFI | ep. 11 - How Important is it having a Company Logo?

LIVE with AFI | ep. 11 - How Important is it having a Company Logo?

When starting a business, a lot of us underestimate the importance of making a logo. A logo is an integral part of your marketing and brand image. If you plan on implementing social media into your business, a good logo can make or break your brand.  In this podcast, Josh and German talk about the legendary (Wink wink) AFI logo;  how it came about; and how they have had to evolve it.

Oct 23, 201915:23
LIVE with AFI | ep. 10 - What Does it feel like being an International Traveller?

LIVE with AFI | ep. 10 - What Does it feel like being an International Traveller?

In this podcast, Josh is joined by Hoss and Hanz, and they discuss travel!  Did you know that in between them, they have traveled Central Europe, Britain, New Zeland, Middle East, Turkey, Pakistan, and the US? Hoss provides his perspective of his tours as an American, while Hanz describes how it was to come to the US as a foreigner.   Tune in to listen to their interesting experiences!

Oct 16, 201927:43
LIVE with AFI | ep. 9 - What to Expect from a Good Evaluation

LIVE with AFI | ep. 9 - What to Expect from a Good Evaluation

In this episode of Live with AFI, Josh is joined by Lukas & Justin.   They have a sit-down & Josh talks to them about work evaluations. They discuss expectations for a good evaluation, & how to stand out in the crowd.  They also go over what not to do before being evaluated, and how evaluations can take a turn for the worse.

Oct 11, 201920:01
LIVE with AFI | ep. 8 - Who creates Fragrances? Where do those people come from?

LIVE with AFI | ep. 8 - Who creates Fragrances? Where do those people come from?

In this episode of Live with AFI, Josh is joined by our very own perfumers: Ron & Shimiel. Ron & Shimiel take us to the beginning, to where it all started. How they ended up in the fragrance industry & what it takes to be a perfumer!

Oct 02, 201922:16
LIVE with AFI | ep. 7 - What is credit? How do I use it? How do I fix it?

LIVE with AFI | ep. 7 - What is credit? How do I use it? How do I fix it?

In this episode of Live with AFI, Josh & German are joined by Justin, one of Josh's actual family members, his son.  Josh walks German & Justin through the credit process. From the Do's & Don'ts all the way to how to get yourself out of credit debt if you do end up accumulating debt. This video talks about it all.

Sep 25, 201932:44
LIVE with AFI | ep. 6 - Some Jobs Really do Require a College Degree

LIVE with AFI | ep. 6 - Some Jobs Really do Require a College Degree

In this episode of Live with AFI, Josh & German are joined by Hanzala, another one of AFI newest family member. They talk about what it's like to be new to the fragrance industry & what to expect. Since Hanz is currently in college getting his Engineering Degree & his Pre-Med degree the topic of discussion quickly turns from Hanz being new to the fragrance industry to how a college degree actually does matter in some industries.

Sep 19, 201937:52
LIVE with AFI | ep. 5 - Is Your Nose Important for the Fragrance Industry?

LIVE with AFI | ep. 5 - Is Your Nose Important for the Fragrance Industry?

In this episode of Live with AFI, Josh & German are joined by Lukas, one of AFI newest family member. Vice President Josh Thompson breaks it down & takes us to school for Fragrance Industry 101.  He basically breaks down the fragrance industry from beginners points of view.  He also answers the million-dollar question: Is Your Nose Important for the Fragrance Industry?  Live with AFI ep. 5

Sep 12, 201929:02
LIVE with AFI | ep. 4 - Starting a Business

LIVE with AFI | ep. 4 - Starting a Business

In this episode of Live with AFI, Josh & German are joined by Adam & talk what it takes to start up a business. From the ups & downs to almost throwing in the towel to making it work and watching a business thrive! Join us as we take you through starting a business.

Sep 03, 201931:05
LIVE with AFI | ep. 3 - Tough Decisions As A Manager | ep.3

LIVE with AFI | ep. 3 - Tough Decisions As A Manager | ep.3

In this episode of Live with AFI, Josh & German talk about what has been going on in certain departments at the company & how important it is to have a good manager manage a department. Also the tough decisions you face being the face of a department

Aug 30, 201942:32
Live with AFI | ep. 2 - Hiring The Right Employees For Your Business

Live with AFI | ep. 2 - Hiring The Right Employees For Your Business

Josh & German at back at it! Last week we mentioned that we would be uploading a podcast every Tuesday, so here we are. Live with AFI ep 2!  HIRING THE RIGHT PEOPLE FOR YOUR BUSINESS

Aug 30, 201926:47
Live with AFI ep.1 - Introduction

Live with AFI ep.1 - Introduction

Josh & German are back at it again, except this time they actually recorded their conversation. 

 Live with AFI will be a weekly podcast where we take you behind the industry & talk about everything & anything.

Aug 30, 201908:06