The CPG Academy

Today we cover a high level lesson on leadership. Taking ownership, understanding mistakes happen, and how to manage your employees.

Not our typical podcast... today is 14 years since my dad passed away. I wanted to share some thoughts and tactical tips on how to handle grief and loss, but also how I view life that gives me a beautiful and positive view!

Today we discuss what SEO is, how to setup your website for success, and tips and tricks on how to improve your SEO at low or no cost!

Today we talk about where and how to register your domains, and which online platforms/softwares to use to build your website!

Today we talk about how to properly vet people coming into your business. Whether employees or contractors to ensure they’re both competent and morally sound.

Today we talk about your CPG businesses cash flow! Understand 1. Cash in the bank 2. Cash Inflows and 3. Cash Outflows

The last and final podcast on this series! For now... we talk about having together your due diligence paperwork, how to not come off as desperate, and pointers for video calls.

Final part of our fundraising in CPG series. Today we discuss investment decks!

This we discuss the tactical steps on how to raise money in the CPG industry

Hey guys! Today we discuss how to fundraiser in CPG. This is a more general overview and I share our fundraising journey. Next week we will five more into the tactical aspects of it.

One of the most important lessons to learn in business. Giving you some food for thought on your risk/benefit analysis. Maximize your potential return while minimizing the risk.

Today we discuss a weekly call you should be implementig immediately to help increase productivity and communication with your business. Weekly 1:1 calls with each employee. We discuss the exact agenda to use and how to do it.

What’s up guys! Today we’re talking about the tactical Monday team call and Friday team building call we do each week to build a tighter and more successful team.

Today we talk over softwares! Email, data, cloud storage, CRM, and email marketing. This has taken me many failed attempts to find the right one. Enjoy!

Today we talk about 6 key points on how to build a brand! This may be obvious to some of you but certainly wasn’t obvious to me. A brand provides certainty to your customers and B2B clients.

Today’s we talk on 6 tactical ways to keep a cool head and remain calm and composed during these crazy times.

Today we talk about tactical steps on how to post jobs, screen applicants, interview, and hire!

Super tactical episode today! Not much fun to listen to if you aren’t in the industry. If you are, it’s a ton of fun! All the numbers, facts, and figures needed to calculate your margin and profit for a CPG product.

It’s easy to panic when there’s uncertainty. Not my typical podcast where we’re not super tactical. Keep your cool, mitigate the downside, understand the downside isn’t as bad as it seems, and carry on!

Today is a follow up from episode 014. Filled with tactical tips and tricks on how to do trade shows on a budget!

Today we’re not talking mistakes. This episode is chock full of tactical steps on how to travel on a budget!

In this episode we talk contracts. These mistakes have been super costly to me. Learn from my mistakes and grow your company bigger, faster, and less painfully.

What’s up guys! Today I finish up episode 3 of a 3 part series I’ve done on my 31 largest mistakes in business so far! Please learn from me and not repeat the same ones twice.

Today we go over mistakes 11-20 of the 31 mistakes I’ve made and listed out. I hope you can learn from this and not repeat them!! Save your money for new mistakes. Don’t make same ones I’ve made.

Today we talk about a concept that may be new to you, bandwidth. Mentally, we all only have a certain bandwidth we can endure daily. When it’s depleted for the day, our day is over. Make sure you’re doing the things 1. You enjoy and 2. You’re good at and hiring the rest. Trying to save a few bucks by doing too much yourself is more costly in the long run than you realize.

What’s up guys! The other day I sat down and wrote out all the big mistakes I’ve made in business so far. I started off this episode with the intention to get through all 31 written but ended up doing 10 in about 25 minutes! The rest will be coming in future episodes. Thanks for listening!

Today we talk about another huge mistake I made early on in business, having too big of an ego and not hiring brokers! We talk about 5 reasons why the right broker is great for your business, how to help find the right broker, what a master broker is, commissions and terms, and I further break down at the end of the podcast different types of brokers. Thank you for listening!

What’s up guys! Today we’re going to talk about the single handedly most important lesson I’ve learned in life so far. A tactical, step by step process on how to identify, solve, and fix problems. This is highly applicable whether you’re a business owner or just a person living life.

Today’s episode is much darker and sad than most. Nevertheless, it’s an incredibly important topic to discuss and something I wish we more freely talked about. It’s okay to not be okay. Business is incredibly stressful and sometimes we all break. Please reach out to me, a friend, or family if you need help and are having a hard time.

Today’s episode I had planned to talk about keeping things simple. This morphed into a simplified business plan. Take lots of notes, listen to this again and again. As I share what’s taken me 4 years and a few hundred thousand dollars to learn. Enjoy!

We discuss the importance of core values in business. How to determine what your companies should be, we discuss ours, as well as practical tips to make them more than just a poster on the wall.

Today we talk numbers! Something that took me far to long to learn. We discuss what margin, markup, and food costs mean and the calculations to find them! We also discuss what your customers typically want to see and the margin you should be hitting on your products.

Today we give you all the channels you can sell your product in for CPG! Before you can develop your products and sell, you need to know who your potential customer is.

In this episode our host, Austin Groesser gives a brief background about himself and his CPG business, Big Dipper Dough! He also shared his intentions for this podcast. Thanks for listening!