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Authentic Influence

Authentic Influence

By Anfernee Chansamooth
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.

This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being.

This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.
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Marketing that works: Grow your audience and revenue with Youtube feat. Eric Rhoten
So how exactly do you use Youtube to grow your audience and business revenue? In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business. Resources mentioned: Eric's website: https://www.makeawoodsign.com/ Eric's free course: https://ericrhoten.podia.com/  Eric's case study on Brand Factory Inc: https://brandfactoryinc.com/2021/04/13/daves-signs-case-study/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message   jOx7hK5L5iKyUgpDITJT
17:03
April 16, 2021
How do you market and sell your services as a Projector? (Human Design)
Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them? Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business. But you don't like the idea of having to sit around and "wait for the invitation". So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas. Resources mentioned: Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html The Truth About Projector Recognition and Invitations https://www.humandesignforsuccess.com/projector-path-recognition-and-invitations/ The Wait for an Invitation Survival Guide for Projectors https://thewildpixel.com/wait-for-an-invitation-projector/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
26:39
April 15, 2021
Is creating a brand strategy crucial to properly marketing your business?
Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?” Today's question comes from Genene Wilson of finesseyourmoney.world.  In today's episode, I share my thoughts on: Personal branding  Creating a personal brand strategy, and  When it makes sense to do a brand photoshoot.  Resources mentioned: Genene's website https://finesseyourmoney.world/ https://www.thinkific.com/blog/personal-branding-guide/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
10:53
April 13, 2021
Conversion.AI Review – Save Time Writing Content with AI Copywriting Software
Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy? Do you think that it would be more efficient to have software do the work for you? If so then conversion.ai might be worth checking out! In this episode, I share my experience with the software: Who is this copywriting software ideal for? What can you use it for? What can’t the tool do (yet)? How to access the free trial and bonus 10K credits. Basic Plan vs Ultimate Pro Plan Resources mentioned: https://www.simplecreativemarketing.com/AIpro - Get a free 5-day trial of Conversion.ai or join the Ultimate Pro plan waitlist (with bonus 10k credits) https://www.simplecreativemarketing.com/aidemo - Watch a live demo of me using Conversion.ai to write an article from scratch Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
17:09
April 12, 2021
What makes great content that people are actually going to read and share?
What makes great content that people are actually going to read and share? As Tim Soulo of Ahrefs.com says in his Business of Blogging Course "The quality of your content predetermines the very success of your blog". In this episode, we explore the 3 key ingredients for creating great content and provide practical tips and examples of each. Quality  Uniqueness Authority Resources mentioned: https://explorewhatworks.com/only-3-marketing-questions/ https://www.theverge.com/2012/5/10/2984893/scamworld-get-rich-quick-schemes-mutate-into-an-online-monster Ahrefs Business for Blogging course https://youtu.be/y5kQXogrLN0 Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
20:22
April 11, 2021
Marketing that works: Giving away valuable free content with James Michael
How much content should you be giving away for free? Should you be giving away the farm? In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent.  We discuss: How much content should you be giving away for free How James Michael was able to grow his new business without a single outbound sales call James Michael's experience with giving away valuable content on Linkedin What valuable free content looks like How to make sure you're not giving away too much for free Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message ... Meet our guest - James Michael https://justifiedtalent.com/ https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/ Resources mentioned The Free Line: Does Giving Away Valuable Content for Free Hurt Your Business? by Shane Melaugh https://activegrowth.com/free-vs-paid-content/
15:22
April 10, 2021
How do I sell my high ticket coaching program to my free community?
In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach Natasa Denman to share what's worked for her high-ticket programs. I also offer some of my own insights. Enjoy!  00:48 Lina asks a question about high-ticket coaching offers 01:17 Factors that increase the likelihood of people buying your offer 04:40 Questions to consider when selling a high-ticket coaching program 08:03 What worked for a successful book publishing coach to sell her $20K program  14:05 A proven strategy for selling high-ticket coaching and final thoughts  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message ... Meet our guests: - Learn more about Lina Mbirkou: http://www.leadinglikeaqueen.com/ - Connect with Natasa Denman: https://writeabook.com.au/ - Natasa's FB group: https://www.facebook.com/groups/UltimateBusinessSupport
22:56
April 8, 2021
Testimonials vs case studies - which is better for business?
Testimonials vs case studies - which is better for business? Find out in this episode. Read the article (and grab our free case study guide): https://www.simplecreativemarketing.com/blog/case-studies/ Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
06:50
April 7, 2021
What is authentic marketing? five characteristics of authenticity in marketing
What is authentic marketing? five characteristics of authenticity in marketing. Join the community: https://www.simplecreativemarketing.com/community/  Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
12:09
April 6, 2021
Authentic marketing - Ask Me Anything!
Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
04:39
April 5, 2021
Lessons from building and marketing a purpose driven business with Sandra D'Souza
Want some ideas to help you build and market your purpose-driven business? In this episode we chat with Sandra D'Souza, Founder and CEO of Elect about: [02:02] How Sandra identified her purpose [04:50] What's the difference between a "social enterprise" and "purpose-driven business"? [08:46] How Sandra decided on the business model for her purpose-driven business [18:03] Lessons from failure [20:58] How Sandra spread the word about her purpose-driven business and the surprising impact of COVID-19 [25:57] How Sandra leveraged LinkedIn to grow Ellect Resources mentioned - Ellect https://ellect.biz/ - Wealth dynamics test http://simplecreativemarketing.com/wd - The Purpose test http://purposetest.geniusu.com/ - Sandra on Linkedin https://www.linkedin.com/in/sandradsouzaaust/ About Sandra D'Souza Sandra D'Souza has been advocating for women’s rights ever since she was a teenager. She is the recipient of the Edna Ryan Award for Mentoring (for the advancement of women) in 2008 and was shortlisted for NSW Women Awards in 2018. In 2002 she became part of the executive team with BPW (an NGO called Business and Professional Women) starting out in Vice-President roles in BPW Sydney to State President for BPW NSW in 2006 to 2009 to Executive Director on BPW International between 2012 to 2014. During that time, Sandra was one of Australian Leaders in Commonwealth Business Council. Unfortunately, Sandra was diagnosed with Breast Cancer in early 2015 but that didn’t stop her to continue to manage as CEO for Curate Bee Digital which was acquired in 2018 and published a Best Seller, “Social Media for Baby Boomers – How to Translate Your Decades of Knowledge and Experience Into Social Influence” On International Women’s Day 2018, Sandra launched Ellect to address the gender gap in business with its global procurement marketplace and certification program. As a strong advocate for gender balance in business and aware of the barriers women and men encounter in establishing a gender balance, this unique digital marketplace and certification program offers businesses to shown as working towards gender balance. Ellect is aligned with United Nations Global Goal no. 5 – Gender Equality to be a purpose-driven business where part of the proceeds fund known gender equality projects. #authenticinfluence #socialenterprise #purpose
38:06
December 30, 2020
How to Systemize Your Business for Freedom and Profit With David Jenyns
Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business? Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology - Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems. David is on a mission is to free business owner worldwide from the day-to-day operations of running their business. In this episode, David shares with us: [02:04] Common challenges business owners have with systemization [05:12] How your ego can get in the way of being able to systemize effectively [07:49] The true cost of not systemizing your business [11:03] What are business systems? [15:29] Why the owner is the worst person to systemise the business. [17:18] How to determine what to systemize first (and why you need less systems than you think) [22:47] The 3 steps to creating effective systems – and how your team fits into the process Resources: - Free system for systems template: https://www.simplecreativemarketing.com/david - Systemology book: https://www.systemology.com/book/ - Google suite vs systemhub: https://www.systemhub.com/ (scroll to bottom of page) #contentmarketing #systems #smallbusiness #repurposeio
33:17
December 6, 2020
Let It Go - What, When & How to Outsource (Delegate) for Business Growth with Cheryl Leong
When does it make sense to outsource and what tasks can you actually delegate? Find out in this session with outsourcing specialist Cheryl Leong. In this episode: 02:52 Why "outsourcing" is the buzz word for business these days. 07:05 Top 3 concerns about outsourcing and how Growth Hub addresses them 21:47 How do we determine what to outsource or delegate? 31:55 What Growth Hub does differently to other VA agencies to help small businesses grow 36:00 The challenge of trying to find a VA for yourself, and why using an agency is a better option 38:00 What tasks can you outsource to a VA? Resources - Connect with Cheryl and PM her to get a copy of her 50 Tasks To Freedom Guide https://www.facebook.com/thegrowthhubglobal About Cheryl Leong Having a young family, businesses and property projects, life can get full and as an entrepreneur, Cheryl has always sought ways to get more done in less time, for herself and others. She discovered the life-changing impact a virtual assistant gave to her and her business when she embarked on her first online business 8 years ago. Since then, she has created an outsourcing agency, The Growth Hub, that helps business owners find their ideal virtual assistant (or team of virtual assistants) to help them scale, grow and enjoy the freedom that they choose. Her vision is to aid people and businesses in exponential growth so that they in turn able to make a positive difference in the world. #contentmarketing #outsourcing #authenticinfluence
48:35
December 4, 2020
Want marketing support? Introducing Accelerator marketing membership
I'm excited to announce my new Accelerator content marketing membership. Here's a breakdown of how it works, who it's for, and a special invitation (and price) for Founding Members who join before Dec 11. www.simplecreativemarketing.com/content
10:52
December 4, 2020
5 great ways to share your customer success stories
5 great ways to share your customer success stories
07:40
November 20, 2020
How to Launch a Successful Online Product With Steph Smith
In this session, learn: [02:40] How Steph first launched her book [04:01] Using social proof and affiliates to sell your online product [08:39] How building in the open creates trust and buyers [14:30] Can you still start a blog in 2020 and be successful? [16:06] How do you stand out in a competitive market? [27:50] How to use social channels effectively (and where most people get it wrong) [35:28] free vs paid content and lessons from publishing Trends newsletter [39:30] why all content should start with SEO research About Steph Smith Steph's personal blog reached 400k+ pageviews and thousands of subscribers in its first year. She's led a 30-person publications team and operated 6 technical blogs, which reached 600k+ email subscribers and millions of monthly readers. She currently works for the Hustle, one of the world's largest email newsletters. She's helped them create and scale their premium publication, Trends, to thousands of subscribers and millions in ARR. This year she's also sold 1783 copies of ebook "Standing Out in 2020: Doing Content Right" Resources mentioned: - Purchase the book: http://www.simplecreativemarketing.com/dcr - 5 free exercises from Doing Content Right: http://simplecreativemarketing.com/steph - Connect with Steph Smith on twitter @stephsmithio - Steph's blog: https://stephsmith.io/ - Trends newsletter: https://trends.co/ - The Hustle newsletter: https://thehustle.co/ - Derek Sivers idea vs execution https://sive.rs/multiply #contentmarketing #contentstrategy #authenticinfluence
51:01
November 19, 2020
10 Ways to Make Your Website More User Friendly with Colleen Keith
10 Ways to Make Your Website More User Friendly with Colleen Keith
41:49
November 13, 2020
A framework for writing compelling customer success stories (business case studies)
Not all case studies are created equal. So how do you craft a compelling customer success story? Find out in this episode.  [00:25] What makes a compelling customer success story  [01:38] An example of a compelling case study  [07:40] The 7 P's framework for crafting compelling case studies  Read the Bento case study: https://beanninjas.com/blog/bento/  Why Case Studies Are Better Than Testimonials: https://www.simplecreativemarketing.com/blog/case-studies/  #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #repurposeio
22:35
November 11, 2020
Why use case study marketing to promote your services
Why use case study marketing to promote your services?  00:40 The frustrating content treadmill  04:23 What is case study marketing  07:36 Why use case study marketing  Grab my free case study guide at http://simplecreativemarketing.com/caseStudyGuide  Join my group for B2B marketing https://www.simplecreativemarketing.com/community/  Listen to my interview on Teach Traffic podcast https://bit.ly/36k2RvV  #contentmarketing #casestudymarketing #contentstrategy
10:58
November 9, 2020
Why B2B and professional services business fail at content marketing
So why do B2B & professional services businesses fail at content marketing? In this episode, you’ll learn: [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing [13:35] 3 Tips for Effectively Marketing B2B & Professional Services Businesses
21:44
November 5, 2020
Youtube content blueprint with Rob Balasabas
Want to learn how to grow your audience on Youtube? In this video, Rob Balasabas – Partnership Growth Manager at TubeBuddy – shares his Youtube content blueprint. 01:24 Why is youtube and video marketing important right now? 06:55 What are the essentials before you build a youtube channel? 10:16 How to develop the confidence to put out videos 13:00 How often should you be uploading to youtube? 16:22 How to monetize on youtube 21:22 Demo: how to do use TubeBuddy to plan and optimize your youtube videos Get a free Tubebuddy account –> https://www.tubebuddy.com/scm Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message   Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with Simple Creative Marketing: Subscribe on Youtube: https://bit.ly/30iJlNY Follow Us on Facebook: https://www.facebook.com/anfconsulting
26:23
November 4, 2020
Why is content marketing important?
In this episode, I share 5 reasons why content marketing is important for growing your small business. Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with Simple Creative Marketing: Subscribe on Youtube: https://bit.ly/30iJlNY Follow Us on Facebook: https://www.facebook.com/anfconsulting
19:17
November 4, 2020
What is case study marketing? (and what is content marketing?)
In this episode, I give you a behind-the-scenes look at some cool projects I'm currently working on, and ways you can participate. [00:36] 30 days of podcasts on content marketing & case study marketing [05:25] What is content marketing? [07:07] What is case study marketing? [09:11] Help me make the podcast happen! (Help me help you) [11:37] Upcoming workshops Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message   Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with Simple Creative Marketing: Subscribe on Youtube: https://bit.ly/30iJlNY Follow Us on Facebook: https://www.facebook.com/anfconsulting
18:43
November 1, 2020
3 Mistakes Struggling Coaches and Course Creators Make Getting Clients with Samantha Riley
Resource Links: Free live training: How To Transform Your Knowledge Into A Profitable Online Business And Do Work That Matters (http://www.simplecreativemarketing.com/samriley) Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) SCM Resources (https://www.simplecreativemarketing.com/startup-resources/) Free guide to creating compelling case studies that convert (https://www.simplecreativemarketing.com/casestudyguide/) In this episode, learn how to create a profitable & sustainable coaching business by avoiding the 3 Mistakes Struggling Coaches and Course Creators Make Getting Clients.   About our guest   Samantha Riley is an authority positioning strategist and host of the Thought Leaders Business Lab podcast.  She has built multiple businesses over the past 27 years and grew her first 7-figure business before she was 30.   Samantha now teaches her clients how to become the standout expert in their niche, while doing work that matters. If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!    Connect with Simple Creative Marketing:   Subscribe on Youtube: https://bit.ly/30iJlNY   Follow Us on Facebook: https://www.facebook.com/anfconsulting
36:27
September 29, 2020
What's the role of community in business & tech during times of global change?
On my recent interview on the It Will Come show, George Siosi Samuels and I discussed:    The difference between networks and communities   What can business owners do today from a community perspective to prepare for an upcoming recession/depression   Differences between Eastern and Western philosophies and approaches to community, and the shift that's happening right now   The relationship between community and tech  and more.     Enjoy the chat.     What are YOU doing right now to strengthen your own community?   Want some tools and training to become an authentic leader, and to grow your business and influence online? Head to http://authenticinfluence.co/gift.  Original recording at https://youtu.be/0e2ByY3HwxY  #communities #communitymanager #communitybuilding #covid19 #smallbusiness
54:40
April 10, 2020
Startups, female angel investors, and why digital nomads need community with Stella Bella
Caught up with my cousin Stella Bella, Director at SoGal Foundation in Sydney recently. And we talked Startups, female angel investors, why digital nomads need community, and more. Connect with Stella at http://iamsogal.com and http://www.instagram.com/stella_wellness. Grab your free ticket for the Remote Business Summit at http://www.remoteBusinessSummit.com
10:47
September 30, 2019
How do I find a remote job?
Wondering how to find and land a remote job? Here is my 5-step process for landing #remotework
23:50
September 15, 2019
Will AI replace copywriters?
You can either begin preparing for change or fall victim to it. Which do you choose?
05:17
September 7, 2019
How to find retainer clients for your freelance business
Want to find bigger clients who can afford to pay you ongoing retainer rates? Listen to this.
11:20
July 22, 2019
Presence, pain and growth
What's the relationship between presence, purpose and pain? Here are some thoughts.
15:20
June 15, 2019
What level are you communicating at?
What level are you communicating at? How is it different to the level that you're operating at? Identifying the difference will mean the difference between marketing that hits the mark, and marketing that fails.
06:28
April 28, 2019
How structure enables creativity
Want to be more creative? Try some structure on for size!
06:51
April 25, 2019
Are you setting yourself up for success or failure?
Imagine what appears to be a great opportunity comes your way. You get to work with a client or company that you've always admired, and you'd jump at the chance to get that gig... but then when you hear about what's actually being offered you have cause for concern. Maybe it's not such a great opportunity after all. How do you decide if it's a go or no go? Here's my experience with such a situation.
03:53
April 25, 2019
Self awareness is the key to selling
Want to sell more? Then understanding what makes people buy from you is key.
07:50
April 23, 2019
How do I get people onto my FB Lives & Sell Programs?
Struggling to get engagement & sales through FB Lives? Here are some tips.
07:48
April 8, 2019
AI-10 How often should you be releasing a new blog post?
Ok so how often do you release a new blog post? Do you post weekly, monthly, etc.? Also, how do you make sure you're not bombarding your readers or subscribers? Listen in to hear my thoughts on this.
10:53
January 12, 2019
AI-09 3 Tips For Leveraging FB Groups To Grow Your Business in 2019
Want to use FB groups to grow your community and business in 2019? Check out these 3 tips.
08:08
January 4, 2019
AI-08 5 Questions for your Best Year Ever
The quality of your life will depend upon the quality of the questions you ask yourself. So over the past few years I’ve curated and collected some the best questions that I ask myself and my clients, to get into a state of reflection, learning and growth.  Here are AI-08 5 Questions for your Best Year Ever. For more refer to https://www.anferneec.com/15questions
09:25
December 16, 2018
AI-07 Respect Greatness
Are you respecting greatness?
03:40
December 12, 2018
AI-06 How to attract the right clients for your business
7 steps to attract the right clients for your business. Access resources mentioned at www.authenticinfluence.co/006
05:37
May 9, 2018
AI-05 The Metric That Matters
To work less and make more, all you need to do is focus on improving one metric : Effective Hourly Rate. This concept comes from "Work Less, Make More " by James Schramko.
05:08
February 25, 2018
AI-04 Celebrity Marketing
AI-04 How to get your product in front of a celebrity
03:38
February 16, 2018
AI-01 5 Key Challenges To Marketing
5 Key Challenges to Making Marketing Work Whilst Maintaining Profitability
04:54
February 15, 2018
AI-03 5-min Authentic Leader Meditation
5 min Authentic Leadership Meditation
04:41
February 14, 2018
AI-02 How to Create An Epic Lead Magnet
How to Create An Epic Lead Magnet your prospects actually want
04:30
February 14, 2018