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Authentic Influence

Authentic Influence

By Anfernee Chansamooth
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies.

This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being.

This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.
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086: Lessons from becoming a Virtual Assistant ft. Janine Cabato
You've probably heard of virtual assistants, but what's it actually like to work as one?    Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato.   Janine shares her journey of leaving her job in hospitality and becoming a successful virtual assistant.  Topics discussed: Introducing Janine Cabato What Janine was doing in her past career/life What led her to transition to her current career/life What did she find most challenging about the transition What Janine loves most about her current work What other benefits have she gained since changing careers/lifestyle What's been her top 3 lessons so far since the transition What advice she might offer to someone thinking about doing the type of work she does What's one thing she wish she'd known before her transition What's one thing that she does for mental health and wellbeing Janine's top 3 highlights working with SCM Final thoughts or words of inspiration Resources:   The Growth Hub Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
14:09
July 07, 2022
085: How to create some fast-cash wins with your business with Jennie Wright & Alyson Lex
Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in their business? 22:00 ​Do you need a super huge, complicated funnel in order to be successful? 28:00 ​The difference between a launch and a sales funnel 34:00 Why some business owners struggle to generate leads from their email list ​37:00 How to nurture your list the RIGHT way to lead them to a sale 43:00 Lessons from publishing over 150 podcast episodes 44:40 What Jennie & Alyson do for mental health About Jennie Wright and Alyson Lex: Jennie & Alyson are two industry experts and best friends who have joined forces to be the change they want to see in the marketing world. Resources: System To Thrive podcast Jennie Wright on LinkedIn Alyson Lex on Linkedin Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
51:32
June 30, 2022
084 - Content strategy for a healthcare consulting business ft. Elle Kersey (Live Coaching)
In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?".    Resources:  5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party  Write content faster and easier. Grab your free 10,000 word trial of Jasper  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
34:10
June 23, 2022
083 - What's the value of blogging & why invest in outsourcing content creation?
What's the value of blogging and why would a business want to invest in having content created for their blog?  This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business.     Resources:  Register for our next Podcast Party  Write content faster and easier. Grab your free 10,000 word trial of Jasper  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
31:47
June 16, 2022
082 - 3 Ways to Get More Leads as a Property Buyers Agent (Live Coaching Call)
You're a property buyers agent, and you want more leads. But where do you start?      It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results.      In this podcast, we'll share three tips for generating more leads as a property buyers agent. We'll talk about how to use Facebook, LinkedIn, and podcasts effectively to reach potential clients.     This is a recording of a live coaching call with Sanders Muleya, Managing Director and Founder of MSISA Property and Consulting Agents. Sanders helps Australian medical professionals like nurses to build wealth through property. What we discussed: [00:00] Introducing Sanders Muleya [05:30] How a book launch has helped Sanders to achieve a special goal [09:17] Current marketing challenges and goals [12:30] How to find & connect with leads on Linkedin [24:43] Using an email welcome series to turn leads to clients [25:10] Tips for repurposing existing content for your welcome series [29:18] How to find guest podcast opportunities [41:16] How to leverage a book to generate leads Resources: MSISA Property and Consulting Agents  10X Property System ebook  Sanders Muleya LinkedIn  Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
01:02:49
June 09, 2022
081 - Failure is the key to success
Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings.    Resources: Dr. John Demartini's Value Determination Process - it's a free 13-Step Quiz to uncover your highest Priorities. Understanding North and South nodes in Astrology Get your free Human Design chart Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
13:52
June 02, 2022
080: Crafting a compelling landing page for your offer (B2B Podcast Party)
Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page?  In this episode, we'll show you how.  This episode was recorded live as part of our monthly B2B Podcast Party.  Topics discussed:  [00:00] B2B Podcast Party welcome  [05:54] 5 Essential Elements of a High-Converting Landing Page  [21:45] High-converting landing page design  [24:18] When to use multiple CTAs on landing pages  [26:00] How healthcare companies can share social proof  [40:30] B2B Speed networking: 60-second pitches  [52:14] How to identify referral partners for your business  Resources:  – Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster  – 5 reasons why using a content strategy will make your marketing more effective – The 5 Essential Elements of a Winning Landing Page – Join our next podcast party – Apply for a free 30-min content coaching session on the podcast  Guests: Ericka Bates Elle Kersey Stevie V Brown Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:05:45
May 28, 2022
079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing
Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest – How did John get into building funnels for online course businesses? Topics discussed: 00:00  Meet John Ainsworth 08:10  Where course creators fail with marketing 11:45   3 areas where course creators are losing money 12:17  2 ways to Increase revenue per sale 18:13  The power of upsells & the ideal discount range 22:54  How to make more sales through your email list 24:33  How do you create a good email promotion? 25:12  6-part email sequence to increase sales 31:54  3 easy ways to increase email subscribers from existing traffic 41:39  What’s the best tech stack for selling online courses? 45:00  How Data Driven Marketing uses case studies to sell 51:16  John Ainsworth’s recommended resources for marketers 53:30  John Ainsworth’s mental health practice About John Ainsworth: John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average. With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation. Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue. He’s a guest lecturer at Greenwich Business school and has been featured on Forbes. Resources: Data Driven Marketing website Get a free personalised report to increase your course sales How To Double Your Online Business Revenue In 3 Months Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson Perfect Webinar by Russell Brunson Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:01:13
May 13, 2022
078: How to segment your email audience for more engagement and sales with ConvertKit
Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email database 07:59 3 Types of Segmentation 11:49 2 Ways to Segment Your Email List 18:40 ConvertKit demo: Live walk-through of how to segment your email audience 38:12 How to send an email to a specific segment in ConvertKit 41:35 ConvertKit pricing options Resources: Get started for free with ConvertKit Mailchimp vs Convertkit – Which email marketing software is better? Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
24:36
May 05, 2022
077: Creating High-Converting Lead Magnets for B2B (Podcast Party)
Want tips to create a high-converting lead magnet to attract B2B customers?  Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.    This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.    Topics discussed: [00:00] B2B Podcast Party Welcome &   [04:55] Creating High-Converting Lead Magnets for B2B  [05:12] Why lead magnets fail to convert  [09:57] High-converting Lead Magnet Checklist  [14:23] A not-so-great B2B Lead Magnet example  [17:07] 3 Examples of Great B2B Lead Magnets  [28:47] B2B Lead magnets Q&A  [34:30]  Speed networking 90-second pitches  [49:07] Content marketing Q&A   Resources:  Register for our next Podcast Party Write content faster and easier. Grab your free 10,000 word trial of Jasper  Free 7-Min Training: How to use case studies to market your business (+ PDF workbook)  How to Create a Case Study That Converts: The Ultimate Guide for Businesses Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
58:47
May 02, 2022
076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show
Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course promotion 09:20 Should you sell courses on Udemy? 12:43 Questions to consider before you launch a course 13:48 The #1 reason why people won’t buy your course 17:00 How to appear as an authority in your industry and sell more courses 21:00 What should you do if you’re not a super entertaining person? 24:00 The key to making webinars work for selling courses in 2022 27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula 28:55 Typical webinar attendance rates 31:17 Why the $7 trip wire strategy didn’t work for most people 35:00 Winning Strategy – Sell from results 35:25 A proven path for service providers to make money 39:40 Common gaps in online course sales funnels 42:40 Why done-with-you cohort-based programs are becoming popular 49:30 The biggest mistake with lead magnets 56:16 Tom’s recommended tool for selling your first online course 1:00:00 One thing Tom does for mental health About Tom Libelt: Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” Resources: Tom’s website Tom’s free resources designed to help you take your course marketing to the next level Tom Libelt’s DCBKK Bangkok 2019 talk on How to Increase Online Course Conversions Russell Brunson’s perfect webinar script Grant Cardone on The undercover Billionaire David Perell’s writing course Peter Shankman
01:07:49
April 21, 2022
075: How to sell a premium mastermind group (Live coaching with Ericka Bates of Talk Virtual)
Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose. In this coaching session, Anfernee Chansamooth helps Ericka clarify her sales approach and offers suggestions to improve her sales. Topics discussed: 00:00 Meet Ericka Bates 03:30 Ericka’s 90-day business goals 17:01 Clarifying Ericka’s current challenge 17:20 Identifying the ideal client 23:52 Clarifying the core product 43:40 Role play – sales conversation & tips for improving sales Resources mentioned: - Ericka Bates website - Ericka’s Virtual Summiteers mastermind - Your value is not your time – how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting  - Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. - Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:21:32
April 14, 2022
074: How to create content that brings traffic with Surfer SEO Content Editor
Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics Covered: [00:00] Welcome [01:40] Features of Surfer SEO Content Editor [06:15] Getting started with a relevant keyword for your article [07:45] Using Keywords Everywhere to identify keyword search volume [09:23] Using Surfer SEO Content Editor to write your article [10:47] Understanding search intent [11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience [31:36] Sharing your Surfer SEO content editor with team members and clients [32:35] Using Surfer SEO content editor with Google docs Resources: Try Surfer SEO for 7 days Keywords Everywhere chrome plugin Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles How to create articles that rank on Google using Surfer SEO + Jasper AI Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
18:32
April 07, 2022
073: 5 Ways to Save Time Producing Content (Live B2B Podcast Party)
Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Sign up for our next monthly B2B Podcast Party at www.simplecreativemarketing.com/podcastparty Topics discussed: [00:00] B2B Podcast Party Welcome & [05:40] 5 Ways to Save Time Producing Content [10:47] 3 types of content every business should focus on [32:14] How much content should you put in your newsletter? [36:50] How often should you send newsletters to your list? [42:28] Speed networking 90-second pitches [1:01:21] Content marketing Q&A Resources: Register for our next Podcast Party Free Case study guide Done-for-you case study service  Take smarter notes and transcribe your voice with Otter Pro Lite (1-month free)  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:18:35
April 04, 2022
072: Authentic Influence Live: Mic Takeover with Samantha Riley from Influence By Design podcast
In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto, Canada 08:26 Partnership lessons from a failed FB Ads agency business 16:16 How to find your mojo after you’ve lost it 17:11 An important lesson about getting what you want from Anf’s mentor 18:42 Two lessons from working in a call centre that apply to business 22:49 Why authentic marketing is so important 29:20 Benefits of niching down a product or service 36:25 Anf’s 3 favourite travel destinations and why Resources: Samantha Riley’s website Influence By Design podcast Long Term Success In Business (Mic Takeover with Anfernee Chansamooth)  Sam Riley’s “Coaches, Course Creators & Speakers: Community & Collaboration” FB group Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
46:60
April 01, 2022
071: How to grow a SaaS startup from 0 to profitable on a shoestring budget ft. Vedran Rasic of LeadDelta
Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got acquired 11:23 Tips for selling a SaaS business 14:05 How to determine a selling price for your SaaS company 17:00 How to launch a SaaS product in a month 20:15 Finding a SaaS product to buy 21:10 Are you a producer or a seller? 23:10 How Ved grew Lead Delta from 0 to profitable 26:00 How to get user feedback for your SaaS product 27:20 The importance of good copy for attracting the right customers 28:00 How to get early funding by launching on Appsumo 34:47 How to sell more with integrity 38:30 How to go from launch to growing 39:20 Why customer success is more important than sales 43:06 Lessons from launching on Product Hunt 54:00 Can you get your Linkedin banned using Lead Delta? 55:00 How does Lead Delta work with your existing CRM tool? 59:48 Why LeadDelta ships product features weekly 01:01:00 Lead Delta’s current team structure 01:04:00 Ved’s tip for hiring interns 1:05:47 Recommended resources for entrepreneurs 1:10:45 One thing that Ved does for mental health About Vedran Rasic: Vedran is an entrepreneur experienced in delivering successful product GTM strategies, achieving targets & building high-performance teams. His core competencies come to light where customer, product, and growth strategies intersect. Resources: Leaddelta website Ved’s Product Hunt Masterclass training (use discount code VEDANF) Vedran Rasic’s LinkedIn Viral loops  Y-Combinator entrepreneurship lessons  Good To Great by Jim Collins Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:19:15
March 17, 2022
070: Marketing without Money ft. Therese Tarlinton, Author of SWAP! Marketing without Money
Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following Six steps you can implement to become a sought-after brand others want to work with. Topics discussed: 00:00 Meet Therese Tarlinton 04:36 How Therese got her first brand partnership 14:20 Why Therese sold her first business 17:50 Lessons from selling a business 25:00 3 different types of marketing partnerships 28:44 Examples of partnerships for services businesses 33:20 The 5 most important partnership assets in your business 36:22 Partnerships vs influencer marketing – what’s the difference? 40:08 How do you measure the ROI of partnerships? 51:20 6 steps to becoming a sought-after brand others want to work with 56:20 One resource Therese recommends for being great at partnerships 59:20 One thing Therese does for mental health About Therese Tarlinton: Therese is passionate about marketing partnerships and is the author of SWAP! Marketing without Money. She created a start up that grew to a business in five countries manufacturing for Jeep, Sesame Street and United Colors of Benetton using this strategy. After selling her company, she now works with the big brands creating campaigns that collaborate with other businesses, with a focus on delighting their mutual customers. She has helped charities raise funds, a SAAS get seed funding, been an ambassador for LG Electronics and now works with CSR creating partnerships with interior designers, tradies and even The Block. Resources: Therese’s book “SWAP! Marketing without Money” Free course – “103 assets in your business you can leverage to collaborate with other brands” Key Person of Influence Accelerator Interview with Glen Carlson of Dent Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:10:01
March 10, 2022
069: How to use case studies to prove your brand's value. (B2B power hour guest interview with Nicholas Thickett)
Want a powerful way to prove your brand's value?  On this episode, we share a recent interview that I did as a guest of #b2bpowerhour.  Host Nicholas Thickett and I dive into the value of case studies for B2B sales.  Topics covered:  - Are case studies still relevant in our digital world?  - Where can we use case studies?  - How to create a compelling case study that delivers results?  - and more!  Resources: - Register for our upcoming B2B Content Marketing Q&A + Speed Dating #podcastparty  - Subscribe to B2B Power hour podcast - Connect with Nicholas 
01:02:46
March 03, 2022
068: How to grow your business using referrals ft. Raul Galera of ReferralCandy
Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About Referral Candy 07:07 The importance of partnerships for growing Referral Candy 07:41 How referral marketing has evolved over the past decade 12:39 The difference between word of mouth and referral marketing 15:30 Why referral programs fail 19:44 The best incentives for referral programs 21:00 How exactly should you structure the incentives 24:30 The right time to start a referral program 28:00 4 steps for setting up a referral program 31:50 Using partnerships & influencer marketing to launch and promote referral programs 34:40 How to measure the ROI of your referral program 38:20 Why & How Referral Candy uses case studies 43:35 Referral Candy’s content marketing strategy 46:33 The importance of community for brand building 47:30 Referral Candy’s 10K Small Business Growth Grant 53:37 Three online eCommerce communities that Raul recommends 56:45 One thing that Raul does for mental health About Raul Galera: Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Resources Mentioned: ReferralCandy’s website Referral Candy’s 10K Small Business Growth Grant (apply before March 1, 2022) Thinking About Starting a Referral Program? Start Here ReferralCandy’s case studies DTC Fam community for e-Commerce Partner League website Shopify Partners Slack The Bonfire of the Vanities by Tom Wolfe Dark Matter: A Novel by Blake Crouch Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:03:41
February 24, 2022
067: Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles
Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 On-page optimization checklist 15:28 Intro to Surfer SEO & features Resources mentioned: Sign up for a 7-day trial of Surfer SEO SEO Optimization Guide: SEO Marketing for Beginners How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage The Six Steps to Effective Email Marketing Automation SCM Content Writing Service Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
20:06
February 22, 2022
066: Breaking down a million-dollar funnel for coaches and consultants ft. Taki Moore of Million Dollar Coach
Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a single word Topics discussed: 00:00 Meet Taki Moore 03:15 Lessons from pivoting to virtual events 06:00 How to keep people engaged on a webinar 08:00 How to build a million dollar funnel 11:17 How much can you sell via messenger chat? 12:15 Taki’s content plan for attracting leads 21:46 How to get started without overwhelm 28:12 Why Taki Moore loves using case studies 30:00 Taki’s system for collecting case studies 35:00 How Taki uses case studies for marketing 45:31 Taki’s recommended resources for marketers 47:00 How Taki wrote his book without writing a single word 50:29 Taki’s big impact goal 53:20 Two things Taki does for mental health About Taki Moore: Taki specialises in quick, effective marketing techniques that get fast and highly profitable results for coaches. He’s on a mission to eliminate cold-calling, ambulance chasing and high-pressure selling from the coaching industry … and replace it with education-based marketing. Taki helps coaches who want more appointments, more clients and more bums on seats. He works with business and executive coaches who understand that “Million Dollar Coach” is a viable option and not a pipe dream. Resources Mentioned: https://milliondollarcoach.com/ https://takisbook.com/ Taki’s Facebook group Dan Kennedy (Taki’s mentor) Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
57:58
February 10, 2022
065: Online course design tips for authors, influencers, and subject matter experts ft. Matthew Mason of Superb Learning
How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket program? What is a cohort-based course? What is the first thing that is needed to leverage your expertise with online courses? Topics discussed: 00:00 Meet Matthew Mason 03:00 What is driving the explosion in online courses in the last 5 years? 05:52 The biggest issue with online courses being created today 09:15 Common challenges experts have with creating online courses 11:44 How soon should you involve your audience in your course creation? 13:30 What is an Edupreneur? 14:45 6 keys to turn your knowledge into a signature solution 23:50 What is best: a high-ticket or low-ticket program? 30:40 What is a cohort-based course? 36:00 The #1 reason why people don’t complete courses 37:00 What’s the 1st thing that is needed to leverage your expertise with online courses? 40:50 Example of someone who created a course that nobody could afford 44:00 Matt’s Signature Solution Accelerator 49:00 Matt’s recommended resources for building great online courses 50:20 One thing Matt does for mental health About Matthew Mason: Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences. His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business. Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF). Resources Mentioned: Free assessment – What’s your Edupreneur Score? Blue Ocean Mini course Matt’s Course Academy Matt’s Signature Solution Accelerator Online Course Igniter Podcast Design for How People Learn (Voices That Matter) by Julie Dirksen Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
55:47
February 03, 2022
064: How to build a B2B sales pipeline using LinkedIn ft. Nicholas Thickett
Do you want to learn how to build a B2B sales pipeline using LinkedIn? Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss: – Why LinkedIn is Nicholas’ primary sales platform for 2022. – What account strategies are winning in our digital world? – How can customer / market knowledge make or break your strategy? Topics discussed: 00:00 Meet Nicholas Thickett 06:32 Why is LinkedIn your primary platform for 2022? How to set up your profile for sales 20:00 How to decide and better understand who you’re actually selling to 24:32 How to use Linkedin to build your sales pipeline in 2 parts 24:50 Account lists vs Lead lists in Sales Navigator 30:25 Building a sales pipeline in Linkedin Pt1 – morning routine 32:35 What to say when sending a Linkedin connect request 33:19 Building a sales pipeline in Linkedin Pt2 – end of day routine 38:40 What type of content is working best on Linkedin right now? 43:00 What metrics should sales managers be tracking? 47:00 Someone’s accepted your connect request, what’s next? 52:40 How can customer / market knowledge make or break your strategy? 55:50 Nicholas’ recommend resource for improving sales 57:00 One thing that Nicholas does for mental health About Nicholas Thickett: At 17, Nicholas Thickett’s dreams of a law degree were accidentally transformed into a career in professional sales. He advanced quickly in professional services, financial services and corporate finance until his ‘hustle’ earned him a 30 day all inclusive hospital visit that flipped his world upside down. He realized the way he was taught to sell didn’t align with how people wanted to buy which forced excessively long hours and wasted effort. He began studying social psychology, neuroscience and behavioral economics to evolve how we sell. Now, Nick’s the Marketing Manager at KO Advantage and the host of the B2B Power Hour podcast. He says the future of sales is here, for those that are ready! Resources Mentioned: B2B Power Hour website How to Properly Cold Prospect on LinkedIn Nicholas Thickett’s LinkedIn profile The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal How to use Case Studies to prove your brand’s value (Anfernee Chansamooth’s interview on B2B Power Hour podcast with Nicholas) Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:03:25
January 27, 2022
063: How to send cold emails to land partnerships and collaborations ft. Laura Lopuch of Laura Lopuch Global
Want to learn how to send cold emails to land partnerships and collaborations? Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss: – What’s the #1 question your cold email must answer for your reader to reply “yes”? – What is a cold email, what are the types of cold emails, and how do you use them to grow your business? – How can you use case studies in cold emails? Topics discussed: 00:00 Meet Laura Lopuch 07:04 The biggest mistake that people make with cold emails 10:08 The #1 question your cold email must answer for your reader to reply “yes” 11:00 The 6 types of cold emails 15:38 How to stand out when pitching an expert 19:26 How Laura got her guest post featured on copy hackers (that went viral). 22:38 Cold email research tip #1 26:36 Cold email research tip #2 28:50 What should the subject line of your cold email be? 32:16 How can you use case studies in cold sales emails 39:16 Live breakdown of a cold sales email pitch (& how to improve it) 50:08 Two traits that great marketers have 51:50 Laura’s recommended resource for developing customer empathy 53:27 Two things Laura does for mental health About Laura Lopuch: Laura Lopuch is a cold email and pitch expert who helps freelancers, consultants, and entrepreneurs make more sales naturally with emails. Four months after launching her business, she grew it by 1400%, using only cold emails. Laura’s success continued when one of her cold emails brought in a $20,000 client. She has since helped her students get their next big $10k or $25k client with cold pitch emails, using her powerful ‘The Relevancy Method.’ Laura wrote a viral article on cold emails for Copyhackers and has been featured on highly ranked industry blogs and podcasts. Her words have appeared on CrazyEgg, Kissmetrics, Predictable Revenue, and Unbounce. She has also spoken at conferences like MicroConf and Shine Bootcamp. Resources Mentioned: How Laura used cold emails to 14x her freelance copywriting business Two cold email templates with two real life examples for your audience Toolkit with cold sales email templates and roadmap to get started sending effective cold emails Laura’s breakdown of actual cold email pitch and how to do it better (39:16 on the video) The Holistic Psychologist IG Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:04:39
January 20, 2022
062: How to build trust and credibility when selling online products ft. Adrian Neumeyer of Tacticalprojectmanager.com
Do you want to learn how to build trust and credibility when selling online products? Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss: – How to understand the mindset and pain points of your audience – How to create amazing content that gets people excited and generates lots of traffic – How to market your business in an authentic way Topics discussed: 00:00 Meet Adrian Neumeyer 08:57 The importance of audience research 12:40 How to create content that gets found 16:30 Identifying which keywords are bringing in actual buyers 24:47 How “hands-on” Adrian is with his business 4 years since starting 27:43 Expenses Adrian incurs to keep his business running 30:07 How to market your business in an authentic way 37:22 Dealing with imposter syndrome 40:23 How Adrian Neumeyer goes about launching digital products 43:00 What a typical work days looks like for Adrian Neumeyer 44:38 What Adrian would do in the first 30 days if he had to start over 48:48 How long it took Adrian to make a healthy profit margin 51:50 2 resources that Adrian recommends for building an online business 52:23 2 things Adrian does for mental health 55:22 Adrian’s #1 lesson for starting an online business About Adrian Neumeyer: Adrian Neumeyer is the founder and CEO of Tactical Project Manager. He has been working as an IT Project Manager for the past ten years. Today, his focus is to help people improve their project management and leadership skills. Resources mentioned: Adrian’s website How to write a good thank-you email at the end of your project Ramit Sethi’s Earnable (formerly Zero to launch) The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
58:35
December 15, 2021
061: How to grow your podcast audience & launch a book ft. Nick Loper of Side Hustle Nation
Do you want to learn how to How to grow your podcast audience & launch a book? Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss: – Podcast growth: climbing the listener pyramid – SEO: creating content that ranks – Facebook as a discovery channel: Nick’s new favorite tool for list growth Topics discussed: 00:00 Introducing Nick Loper 04:46 How Nick built Side Hustle Nation podcast 08:43 Podcast growth: climbing the listener pyramid. How do you get more listeners for your podcast? 09:07 STEP 1: How to attract strangers to your podcast 15:42 STEP 2: Moving listeners to subscribers 18:40 Tips for doing show notes more efficiently 23:00 STEP 3: Listener pyramid level 4 – How to move subscribers to fans 24:28 Facebook as a discovery channel – why launch a FB group 26:53 A system for introducing fb group members to your content 31:00 How can you optimize your group for list growth 33:00 What’s working for building engagement in a FB group 35:10 Tips for managing a large FB group 38:55 Why Nick launched $1K, 100 ways book 40:00 Tips for successfully launching your book 53:30 How to find the right side hustle for you 54:50 One thing that Nick does for mental health About Nick Loper: Nick Loper is an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Resources mentioned: 100+ Best Side Hustle Ideas to Make $500+ in Your Spare Time  Nick’s book $1K 100 ways Group leads - Convert new Facebook Group Members into Leads & Paying Customers Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:00:15
December 09, 2021
060: How to build a successful remote company ft. Liam Martin of Running Remote
Do you want to learn how to build a successful remote company? Listen to this interview with Liam Martin of Running Remote, where we’ll discuss: – How did Running Remote build a remote first company with team members in 43 different countries? – What are the top three things people can do to become successful running a remote company? – What are the drawbacks of remote work? Topics discussed: 00:00 Meet Liam Martin 03:45 Switching into father hood and the impact of having a young daughter 08:00 Why nannies are not the best replacement for good parenting 09:20 Liam’s key philosophy or mindset that drives how you approach marketing and sales 12:09 How Running Remote conference got started 14:00 How to validate an event business 20:14 How Liam built a remote first company with team members in 43 different countries 20:50 Why the great resignation is happening 23:52 why you need to get good at working asynchronously 24:30 The challenge with traditional work 25:47 Silent meetings and why they’re better than typical meetings 27:00 The biggest mistake many companies made when they went remote during the pandemic 28:20 A better decision than going hybrid 29:58 Pay rates vs cost of living 33:00 The centers of power and why people are leaving them 35:40 Lessons learned shifting from a physical to a fully remote conference during the pandemic 37:14 Virtual event burnout 39:00 The key to making asynchronous work effective 43:10 Empowering decision making and productivity via ego-lessness 48:56 Why Running Remote uses testimonials and case studies for marketing 53:43 Machine learning attribution 55:55 Recommended resources to learn marketing 57:00 One thing Liam does for mental health About Liam Martin: Liam is a serial entrepreneur who co-founded Time Doctor and Staff.com. He is also a co-organizer of the world’s largest remote work conference — Running Remote. Resources Mentioned: https://runningremote.com/ Critical thinking: 12 Questions Before You Launch a Startup Task manager software Zero to One by Peter Thiel  Eric Ries books Neil Patel’s website From impossible to possible Machine learning attribution tools Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:01:30
December 09, 2021
059: Why word of mouth and referrals will never go out of style ft. Greg Gunther of Your Business Momentum
Do you want to learn why word of mouth and referrals will never go out of style? Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss: – Why the tagline for Your Business Momentum says Results, Not Recommendations – How to ask for a referral and how to do it correctly and without making the client feel uncomfortable – What are the trigger moments you can create for your clients that they’ll tell their friends about? Topics discussed: 00:00 Introducing Greg Gunther 05:00 The story behind “Results, Not Recommendations” 07:00 Why business owners find it challenging focusing on the right actions that produce results 09:45 Identifying what’s important for business owners 10:50 How do you ask for a referral without making the client feel uncomfortable 12:50 Why a lot of people don’t refer 14:23 Tips for systemizing referral requests – nurture program 16:36 Knowing when in the relationship to ask for referrals 19:30 Why NPS is a good customer success tool 21:00 Why and how Your Business Momentum uses case studies for marketing 27:00 Why word of mouth is more important now in today’s environment 29:00 Ways to thank referrers 33:00 One trend that Greg is paying attention to right now 38:00 Resources Greg recommends for leadership and business 41:55 Things that Greg does for mental health About Greg Gunther: Greg is a business coach and his experience as a business owner puts him in the position to be able to help small and medium business owners gain back time, freedom, and achieve real results. Greg works with business owners to help make them redundant and build businesses that investors are willing to pay top dollar for. Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist. Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results. Resources mentioned: Your Business Momentum website Book: Systemology by David Jenyns Book: Leadership and Self Deception by the – Arbinger Group Book: Leaders Made Here: Building a Leadership Culture Book: The 7 Habits of Highly Effective People by Stephen Covey  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
46:50
December 09, 2021
058: Money, mindset, and marketing with Stevie V Brown of The Change Starter
What’s the relationship between money, mindset, and marketing? Watch this interview with Stevie of The Change Starter, where we’ll discuss: – Ditching hourly rates / shifting to value – Differences in genders in money mindset – Packaging value – making sure clients know what they’re getting beyond the obvious – Backing yourself and realising just how much value and impact you bring to your clients – Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’ Topics discussed: 00:00 Intro to Stevie V Brown 03:25 Marketing starts with mindset 06:41 The first time Stevie noticed confidence was the issue 12:57 How to establish credibility when selling services 24:00 How to create effective buyer personas/customer avatars 27:00 Buying cycles & how marketing actually works 30:00 Why you should hire a professional to do your marketing strategy 35:13 The impossible cycle of random marketing 39:00 The secret to successful fb ads campaigns 44:20 The key to creating content that works 45:00 The C.A.R.E formula for effective marketing 47:00 How to prepare a great brief for a writer 52:00 Why case studies are important for small business 58:30 Recommended resource for improving with marketing 60:00 One thing that Stevie does for mental health About Stevie V Brown: Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter. Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner. Resources mentioned The Change Starter website Stevie V Brown’s LinkedIn How Much Are You Worth? Helene Psarakis Success Story How To Write A Marketing Strategy: A Framework Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:07:01
December 03, 2021
057: Your value is not your time - how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting
Do you want to learn how to charge more as a consultant? Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss: – Why did you start helping other consultants? – What is the most common mistake you see new consultants make when they first start? – How to bring in a steady, reliable pipeline of work. Topics discussed: 00:00 Introducing Deb Zahn 02:40 Why Deb started helping other consultants 06:15 The most common mistake new consultants make when they first start 09:27 Why your value is far more than your time 10:06 How to charge more as a consultant 12:00 How to determine market rates 15:05 How to test your pricing 17:30 Consulting for a firm? You should price as they do 18:50 Underpricing is often not about the price 21:00 Tips for handling sales objections 28:20 Why you shouldn’t state a price on the discovery call 31:00 Negotiate, don’t discount 32:00 How to bring in a steady, reliable pipeline of consulting work 39:00 How to keep a healthy and helpful mindset for your business 47:23 How Deb uses case studies to sell her coaching programs 51:03 One thing that Deb does for her mental health About Deb Zahn: Deb Zahn is the CEO of the Craft of Consulting, through which she helps new and aspiring consultants start, build, and grow their consulting businesses and create the lives they dream of in less time. She is also the host of the Craft of Consulting podcast, where she and other successful consultants share their strategies and insights for building their consulting businesses and delighting their clients. Resources mentioned: Top 5 Things You Must Do to Get Consulting Clients Get More Consulting Business Faster Craft of Consulting website Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
55:29
December 02, 2021
056: How to Make your Sales More Predictable with a CRM ft. Jeroen Corthout of Salesflare
Do you want to learn how to make your sales more predictable with a CRM? Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss: – How to compete with giants as a small business – Why you should organize your team around habits, not goals – How to do content marketing that doesn’t suck and generates leads – How to simplify and gamify your product’s onboarding Topics discussed: 00:00 Introducing Jeroen Corthout 05:00 Why Jeroen and his co-founder decided to build a CRM software 07:20 How to compete with giants as a small business 11:00 Why small business owners and founders should choose an easy to Use CRM 14:00 Tips for Mapping and creating your sales process 18:20 Tips for navigating longer sales cycles and non-linear sales 20:00 How to make your sales more predictable with a CRM 25:00 What’s a sales quota? And how should you use them effectively? 27:00 Why you should organize your team around habits, not goals 31:23 How to do content marketing that doesn’t suck and generates leads 37:05 How Salesflare decides what to write content about 39:00 Key skills and traits of effective salespeople 42:20 What Jeroen would do in the first 30 days of launching a new product 44:20 Jeroen’s recommended resource for understanding buyers better 48:20 Two things Jeroen does for mental health About Jeroen Corthout: Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It’s now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features. Resources mentioned: Salesflare CRM Sales Process: A 5 Step Process You Won’t Hate Sales Quotas: How to Make your Sales More Predictable How to Overcome Sales Objections Why You Want an Easy to Use CRM for Your Small Business Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Kindle Edition by Bob Moesta Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
53:56
December 02, 2021
055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage
Do you want to learn how to do keyword research to create content that will grow your website traffic? Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn: – How to come up with content ideas for high-ranking articles on Google (that will bring you traffic) – Live demo of how to use Ahrefs for keyword research Topics discussed: 00:00  Introducing Gert Mellak 2:00  Is high volume, low competition still the best approach? 04:00  Buyer intent vs research 05:20  A better approach to keyword strategy 07:58 Creating content with intent in mind 10:36  How to use Ahrefs for keyword research 18:00  How to determine search intent for a specific keyword 34:14  How long should your content be? 43:00  What is a content cluster 46:32  Tools for creating SEO-optimized content About Gert Mellak: Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines. Resources Mentioned: How To Create Content That Ranks Page 1 In Google with Gert Mellak Gert’s website Gert Mellak’s book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges” SEO Leverage podcast Ahrefs Ahrefs YouTube channel Surfer SEO inLinkz Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
55:38
November 25, 2021
054: Why Customer-centric marketing is no longer an option ft. Natalie Gullatt of Hubspot
Do you want to learn why customer-centric marketing is no longer an option? Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss: – Customer marketing strategy with Hubspot’s leading customers – Developing case studies and distribution Topics discussed: 00:00 Introducing Natalie Gullatt @ Hubspot 04:07 What is customer marketing? 06:39 Traditional marketing vs customer marketing 08:54 What is inbound marketing? 11:00 Why and how Hubspot uses case studies 18:28 Why it’s important to do an audit of your products & services 22:10 Hubspot’s process for identifying which clients to profile 25:50 How to do customer marketing if you’re a small business 27:00 How Hubspot promotes their case studies 33:51 How to find and hire a great marketer 36:00 Natalie’s #1 tip for landing a role at Hubspot 38:00 Natalie’s #1 resource for learning customer marketing 41:00 Natalie’s tips for growing your network 45:18 One project that Natalie’s proud of 48:27 The best way to win with customer advocacy 50:27 One thing Natalie does for mental health About Natalie Gullatt: Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing. She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills. Resources Mentioned: Hubspot case studies Hubspot Academy Courses & Certifications Get new skills for a digital world DemandBase Product Marketing Alliance LinkedIn Connect with me:  Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
55:58
November 25, 2021
053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company
Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Justin Wise 02:00 How Justin got into marketing 03:59 How Justin met Mike 07:42 Why do small business owners struggle with marketing? 08:44 Why tried and true best practices is the fastest path to being ignored 14:27 Why word of mouth is not a reliable lead source 19:39 Case studies of people who have gotten wins from following the Get Different system 21:59 The DAD framework and the 3 components of any effective marketing campaign 25:53 An example of how Justin’s agency did something different to stand out from their competitors 30:06 How coaches and consultants can offer something more compelling than free discovery calls 36:27 Why case studies are powerful for marketing, and why you need to keep producing them 38:00 Why case studies don’t need to be about ridiculous results 41:40 Justin’s system for collecting case studies 44:30 One resource Justin recommends for all marketers 45:53 One thing that Justin does for mental health About Justin Wise: Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation. He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children. Resources Mentioned: Download the free Get Different Kit Read the book Testimonial website 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast #marketing
51:43
November 18, 2021
052: How to win high-value clients using Linkedin ft. Adam Franklin of Bluewire Media
Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Franklin got into marketing 03:18 What’s working today that was working in 2005? 05:20 Why is generosity a good strategy? 07:30 The shift from protected IP to shareable information 10:11 What makes effective lead magnets (aka. Flagship content)? 15:00 Why is now the time to invest in Linkedin for marketing? 18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales 20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin 23:25 Example conversation starters – What to say when you connect with someone on Linkedin 28:31 Why Adam doesn’t ask for an email address when delivering the flagship content 33:40 When is a good time to make the ask? 35:31 How to move to the sales conversation 40:37 Tips for outreach and connecting with ideal buyers 41:50 A 2-step strategy to stay top of mind with your connections 46:00 Tips for managing messages in the Linkedin inbox 51:24 How to use case studies in your content to pre-sell 54:49 Adam’s recommended resource for all marketers 56:46 One project Adam is super excited about right now 57:75 2 Things Adam does for mental health About Adam Franklin: Adam is the co-author of Web Marketing That Works. He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins. Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing. Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide. Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.” Resources mentioned: Adam’s Gift: Free Linkedin Guides (no opt-in required) Bluewire Media’s website If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
01:03:05
November 17, 2021
051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent
Do you want to learn how to leverage scorecard marketing for generating leads and sales? In this interview with Glen Carlson of Dent, we discuss: 00:00 Introducing Glen Carlson 01:35 Why Glen and Daniel Priestley started Key Person of Influence 02:00 Why focus on building influence? 06:29 Launching Dent during the GFC 07:53 What makes a business recession-proof? 11:27 You’re standing on a mountain of value that you don’t recognize 15:56 What is a scorecard? 25:36 How many questions should your scorecard have? 27:59 Success stories of Scoreapp clients using scorecards 31:40 The psychology behind scorecards and why they work better as a lead magnet 36:18 The power of case studies and why Dent invests in them 40:20 The secret to building your profile is through your client successes 43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics 45:20 Glen’s tip for producing effective case studies that help sell 47:28 Glen’s recommended resource for improving your marketing 50:00 One thing that Glen does for mental health About Glen Carlson Glen Carlson is an award winning entrepreneur and co-founder of Dent. Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors. Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’. Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love. Resources Mentioned Scoreapp Dent website Get the Key Person of Influence book (free copy)  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
57:54
November 15, 2021
050: How to Free the Owner from their Business ft. David Jenyns of SYSTEMology
Do you want to learn how to free yourself from your business? Listen to this interview with David Jenyns of SYSTEMology, where we discuss: 00:00 David Jenyns’ experience with freeing himself from his business 05:07 Going from a service business to software business 08:44 The 4 stages of all businesses 14:00 finding hard to let go and guilt as the owner, and how to overcome that 16:23 the SYSTEMology 7 stages for systemizing a business 21:16 How Dave launched the SYSTEMology program with a workshop 25:00 Tips for launching a successful online course 29:35 Challenges with software companies 30:37 Dave’s philosophy on marketing 33:50 SYSTEMology’s Content strategy 38:30 How to stand out in your marketing 48:00 How do you measure the effectiveness of case studies 50:25 Dave’s recommended resource for learning marketing 52:43 What Dave does for mental health About David Jenyns In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Resources Mentioned SYSTEMology website SystemHUB website Case study for Nick Ruddle (a SYSTEMology client) Check out David’s books on Amazon Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
56:06
November 12, 2021
049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro
Do you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with one of SparkToro’s customers Timestamps 00:00 How Amanda got into marketing and joined Sparktoro 17:25 Sparktoro’s content strategy 25:13 marketing metrics tracked by Sparktoro 27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails 34:06 subject line 37:00 What is audience research and how is it different from market research? 40:02 use cases vs case studies 40:49 case study of a Sparktoro client 48:40 using spark toro for audience research 54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma 57:38 lessons from marketing at Fitbit 60:00 Resources Amanda recommends for marketers About Amanda Natividad Amanda Natividad is Marketing Architect for audience research startup, SparkToro. She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Resources Mentioned: SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter Jeremy Moser’s copywriting course – https://www.copycourse.io/ Demand Curve’s teardowns – https://www.demandcurve.com/teardowns Amanda’s personal site and newsletter – https://www.amandanat.com/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast
01:07:21
November 10, 2021
048: Creating content clusters to grow your traffic ft. Daniel Danes-Hutt of Convert.com
Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips? In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic. Topics Discussed: 00:00 How Daniel Daines-Hutt got started with content marketing 07:30 Is Tiktok good for B2B marketing? 12:17 What is branding? And how does it relate to audience? 14:36 How to know your audience better 17:23 How to get started with CR 23:24 What should you name the menu items on your website? 28:47 What are content clusters and how can they help you grow traffic 34:57 How to start a content cluster 41:10 The power of pre-frame sequences in content marketing 47:15 How Convert.com uses case studies to attract more customers 47:40 What should a case study include? 48:70 The power of combining case studies with how-to guides 53:40 Ideal case study structure 60:53 Ways to distribute your content About Daniel Daniel Daines-Hutt: Daniel is the Content Master at Convert.com His goal is to take complex CRO topics and break them down so you not only understand them, but take action on them and see more lift from your business. A psychology and behaviour nerd, Daniel has a background in content marketing and direct response advertising which is surprisingly similar to CRO. Understand the audience, get them to take a positive action, measure the results, do more of the same etc. He’s had articles in the top 10 of all time on Inbound, and the top articles for 2 years on Growthhackers, with content shared or referenced by the CEO’s or heads of marketing from major companies. Resources mentioned: Scientific Advertising by Claude C. Hopkins Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing by Daniel Daines-Hutt Daniel’s case study: “I Was A Podcast Guest On 60+ Shows In 90 Days: Here’s How You Can Do The Same, For Free“ Converts case study page  https://www.convert.com/case-studies/ Jon Morrow’s article (on narrative and emotion and how it helps) An article on testing landing pages that would be relevant for people wanting to a/b test and improve their case studies https://www.convert.com/blog/a-b-testing/ab-testing-marketing/ A free 15 day trial of Convert software if you want to use it to test any pages https://www.convert.com/free-trial/ An example of Convert’s content cluster articles https://www.convert.com/blog/a-b-testing/ab-testing-guide/ Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
01:10:34
November 04, 2021
047: Marketing that works: Grow your audience and revenue with Youtube feat. Eric Rhoten
So how exactly do you use Youtube to grow your audience and business revenue? In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business. Resources mentioned: Eric's website: https://www.makeawoodsign.com/ Eric's free course: https://ericrhoten.podia.com/  Eric's case study on Brand Factory Inc: https://brandfactoryinc.com/2021/04/13/daves-signs-case-study/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
17:03
April 16, 2021
046 - How do you market and sell your services as a Projector? (Human Design)
Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them? Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business. But you don't like the idea of having to sit around and "wait for the invitation". So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas. Resources mentioned: Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html The Truth About Projector Recognition and Invitations https://www.humandesignforsuccess.com/projector-path-recognition-and-invitations/ The Wait for an Invitation Survival Guide for Projectors https://thewildpixel.com/wait-for-an-invitation-projector/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
26:39
April 15, 2021
045 - Is creating a brand strategy crucial to properly marketing your business?
Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?” Today's question comes from Genene Wilson of finesseyourmoney.world.  In today's episode, I share my thoughts on: Personal branding  Creating a personal brand strategy, and  When it makes sense to do a brand photoshoot.  Resources mentioned: Genene's website https://finesseyourmoney.world/ https://www.thinkific.com/blog/personal-branding-guide/ Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
10:53
April 13, 2021
044 - Conversion.AI Review – Save Time Writing Content with AI Copywriting Software
Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy? Do you think that it would be more efficient to have software do the work for you? If so then conversion.ai might be worth checking out! In this episode, I share my experience with the software: Who is this copywriting software ideal for? What can you use it for? What can’t the tool do (yet)? How to access the free trial and bonus 10K credits. Basic Plan vs Ultimate Pro Plan Resources mentioned: Get a free trial of Jarvis AI https://www.simplecreativemarketing.com/jarvis-resources/ - Watch my demo videos on how to use Jarvis (formerly Conversion.ai) Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
17:09
April 12, 2021
043 - What makes great content that people are actually going to read and share?
What makes great content that people are actually going to read and share? As Tim Soulo of Ahrefs.com says in his Business of Blogging Course "The quality of your content predetermines the very success of your blog". In this episode, we explore the 3 key ingredients for creating great content and provide practical tips and examples of each. Quality  Uniqueness Authority Resources mentioned: https://explorewhatworks.com/only-3-marketing-questions/ https://www.theverge.com/2012/5/10/2984893/scamworld-get-rich-quick-schemes-mutate-into-an-online-monster Ahrefs Business for Blogging course https://youtu.be/y5kQXogrLN0 Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
20:22
April 11, 2021
042 - Marketing that works: Giving away valuable free content with James Michael
How much content should you be giving away for free? Should you be giving away the farm? In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent.  We discuss: How much content should you be giving away for free How James Michael was able to grow his new business without a single outbound sales call James Michael's experience with giving away valuable content on Linkedin What valuable free content looks like How to make sure you're not giving away too much for free Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message ... Meet our guest - James Michael https://justifiedtalent.com/ https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/ Resources mentioned The Free Line: Does Giving Away Valuable Content for Free Hurt Your Business? by Shane Melaugh https://activegrowth.com/free-vs-paid-content/
15:22
April 10, 2021
041 - How do I sell my high ticket coaching program to my free community?
In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach Natasa Denman to share what's worked for her high-ticket programs. I also offer some of my own insights. Enjoy!  00:48 Lina asks a question about high-ticket coaching offers 01:17 Factors that increase the likelihood of people buying your offer 04:40 Questions to consider when selling a high-ticket coaching program 08:03 What worked for a successful book publishing coach to sell her $20K program  14:05 A proven strategy for selling high-ticket coaching and final thoughts  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message ... Meet our guests: - Learn more about Lina Mbirkou: http://www.leadinglikeaqueen.com/ - Connect with Natasa Denman: https://writeabook.com.au/ - Natasa's FB group: https://www.facebook.com/groups/UltimateBusinessSupport Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
22:56
April 08, 2021
040 - Testimonials vs case studies - which is better for business?
Testimonials vs case studies - which is better for business? Find out in this episode. Read the article (and grab our free case study guide): https://www.simplecreativemarketing.com/blog/case-studies/ Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
06:50
April 07, 2021
039 - What is authentic marketing? five characteristics of authenticity in marketing
What is authentic marketing? five characteristics of authenticity in marketing. Join the community: https://www.simplecreativemarketing.com/community/  Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
12:09
April 06, 2021
038 - Authentic marketing - Ask Me Anything!
Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
04:39
April 05, 2021
037 - Lessons from building and marketing a purpose driven business with Sandra D'Souza
Want some ideas to help you build and market your purpose-driven business? In this episode we chat with Sandra D’Souza, Founder and CEO of Elect about: 02:02 How Sandra identified her purpose 04:50 What’s the difference between a “social enterprise” and “purpose-driven business”? 08:46 How Sandra decided on the business model for her purpose-driven business 18:03 Lessons from failure 20:58 How Sandra spread the word about her purpose-driven business and the surprising impact of COVID-19 25:57 How Sandra leveraged LinkedIn to grow Ellect About Sandra D’Souza Sandra has been advocating for women’s rights ever since she was a teenager. She is the recipient of the Edna Ryan Award for Mentoring (for the advancement of women) in 2008 and was shortlisted for NSW Women Awards in 2018. In 2002 she became part of the executive team with BPW (an NGO called Business and Professional Women) starting out in Vice-President roles in BPW Sydney to State President for BPW NSW in 2006 to 2009 to Executive Director on BPW International between 2012 to 2014. During that time, Sandra was one of Australian Leaders in Commonwealth Business Council. Unfortunately, Sandra was diagnosed with Breast Cancer in early 2015 but that didn’t stop her to continue to manage as CEO for Curate Bee Digital which was acquired in 2018 and published a Best Seller, “Social Media for Baby Boomers – How to Translate Your Decades of Knowledge and Experience Into Social Influence” On International Women’s Day 2018, Sandra launched Ellect to address the gender gap in business with its global procurement marketplace and certification program. As a strong advocate for gender balance in business and aware of the barriers women and men encounter in establishing a gender balance, this unique digital marketplace and certification program offers businesses to shown as working towards gender balance. Ellect is aligned with United Nations Global Goal no. 5 – Gender Equality to be a purpose-driven business where part of the proceeds funds known gender equality projects. Resources mentioned Ellect Wealth dynamics test The Purpose test Sandra on Linkedin Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #socialenterprise #purpose
38:06
December 30, 2020
036: How to Systemize Your Business for Freedom and Profit With David Jenyns
Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business? Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems. In this episode, David Jenyns shares with us: 02:04 Common challenges business owners have with systemization 05:12 How your ego can get in the way of being able to systemize effectively 07:49 The true cost of not systemizing your business 11:03 What are business systems? 15:29 Why the owner is the worst person to systemise the business. 17:18 How to determine what to systemize first (and why you need less systems than you think) 22:47 The 3 steps to creating effective systems – and how your team fits into the process About David Jenyns David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services. In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified. Resources: – Free system for systems template: https://www.simplecreativemarketing.com/david – Systemology book: https://www.systemology.com/book/ – Google suite vs systemhub: https://www.systemhub.com/ (scroll to bottom of page) – Systemology toolkit – The Critical Client Flow™ (CCF), Systems Assign Sheet (SAS), KPI calculator Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast
33:17
December 06, 2020
035 - Let It Go - What, When & How to Outsource (Delegate) for Business Growth with Cheryl Leong
Wondering how to outsource effectively, or considering when does it make sense to outsource and what tasks can you actually delegate? Find out in this session with outsourcing specialist Cheryl Leong. In this episode: 02:52 Why “outsourcing” is the buzz word for business these days. 07:05 Top 3 concerns about outsourcing and how Growth Hub addresses them 21:47 How do we determine what to outsource or delegate? 31:55 What Growth Hub does differently to other VA agencies to help small businesses grow 36:00 The challenge of trying to find a VA for yourself, and why using an agency is a better option 38:00 What tasks can you outsource to a VA? About Cheryl Leong Having a young family, businesses and property projects, life can get full and as an entrepreneur, Cheryl has always sought ways to get more done in less time, for herself and others. She discovered the life-changing impact a virtual assistant gave to her and her business when she embarked on her first online business 8 years ago. Since then, she has created an outsourcing agency, The Growth Hub, that helps business owners find their ideal virtual assistant (or team of virtual assistants) to help them scale, grow and enjoy the freedom that they choose. Her vision is to aid people and businesses in exponential growth so that they in turn able to make a positive difference in the world. Resources Connect with Cheryl and PM her to get a copy of her 50 Tasks To Freedom Guide Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast
48:35
December 04, 2020
034 - Want marketing support? Introducing Accelerator marketing membership
I'm excited to announce my new Accelerator content marketing membership. Here's a breakdown of how it works, who it's for, and a special invitation (and price) for Founding Members who join before Dec 11. www.simplecreativemarketing.com/content
10:52
December 04, 2020
033 - 5 great ways to share your customer success stories
5 great ways to share your customer success stories. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast
07:40
November 20, 2020
032 - How to Launch a Successful Online Product With Steph Smith
Want to package your knowledge and experience into an online product that you can sell? Meet Steph Smith. You have experience. You’ve got skills. You’ve got knowledge that is valuable to others. All you need is an understanding of how to productize that knowledge and sell it online. Now here’s the great news – you don’t need to wait 13 years to do it (like I did…). ​Today’s your day to learn how to make it happen from someone who’s actually done it. In this episode, learn: How to launch a successful blog in 2020 How to create great content that fuels business growth Lessons from selling 1783 copies of Steph’s ebook “Standing Out in 2020: Doing Content Right” About Steph Smith Steph’s personal blog reached 400k+ pageviews and thousands of subscribers in its first year. She’s led a 30-person publications team and operated 6 technical blogs, which reached 600k+ email subscribers and millions of monthly readers. She currently works for the Hustle, one of the world’s largest email newsletters. She’s helped them create and scale their premium publication, Trends, to thousands of subscribers and millions in ARR. This year she’s also sold 1783 copies of ebook “Standing Out in 2020: Doing Content Right” Resources mentioned: Purchase Steph’s book “Standing Out in 2020: Doing Content Right” 5 free exercises from Doing Content Right Connect with Steph Smith on twitter Steph’s blog: https://stephsmith.io/ Trends newsletter: https://trends.co/ The Hustle newsletter: https://thehustle.co/ Derek Sivers idea vs execution https://sive.rs/multiply If you liked this, you may like this: How To Create Content That Ranks Page 1 In Google with Gert Mellak Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast
51:01
November 19, 2020
031 - 10 Ways to Make Your Website More User Friendly with Colleen Keith
Wanting visitors to your site to appreciate your content enough to stick around, absorb, and convert? In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website. We cover: 02:17 Why it’s important to pay attention to your website design 07:23 When does it make sense to do a rebrand? 08:51 Why small businesses need a brand style guide 13:27 10 ways to make your site user-friendly and keep people around longer 34:59 How Colleen has been able to grow her business WITHOUT a social media presence About our guest expert Colleen Keith is a freelance graphic and web designer who helps entrepreneurs and growing companies make a positive and powerful impact. She offers small business strategy and recommendations along with her design services in an effort to help her clients make the world a better place. Resources mentioned: 10 Tips for a User-Friendly Website Check out Colleen’s free resources anferneec.com – the site that Colleen has created for me Hub Australia coworking community Being Boss online community Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast
41:49
November 13, 2020
030 - A framework for writing compelling customer success stories (business case studies)
Not all case studies are created equal. So how do you craft a compelling customer success story? Find out in this episode.  [00:25] What makes a compelling customer success story  [01:38] An example of a compelling case study  [07:40] The 7 P's framework for crafting compelling case studies  Resources: Read the Bento case study: https://beanninjas.com/blog/bento/  Why Case Studies Are Better Than Testimonials: https://www.simplecreativemarketing.com/blog/case-studies/  Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
22:35
November 11, 2020
029 - Why use case study marketing to promote your services
Why use case study marketing to promote your services?  00:40 The frustrating content treadmill  04:23 What is case study marketing  07:36 Why use case study marketing  Resources: Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide  Listen to my interview on Teach Traffic podcast   Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide  - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
10:58
November 09, 2020
028 - Why B2B and professional services business fail at content marketing
So why do B2B & professional services businesses fail at content marketing?  In this episode, you’ll learn:  [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing  [13:35] 3 Tips for Effectively Marketing B2B & Professional Services Businesses Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
21:44
November 05, 2020
027 - Youtube content blueprint with Rob Balasabas
Want to learn how to grow your audience on Youtube? In this video, Rob Balasabas – Partnership Growth Manager at TubeBuddy – shares his Youtube content blueprint. 01:24 Why is youtube and video marketing important right now? 06:55 What are the essentials before you build a youtube channel? 10:16 How to develop the confidence to put out videos 13:00 How often should you be uploading to youtube? 16:22 How to monetize on youtube 21:22 Demo: how to do use TubeBuddy to plan and optimize your youtube videos Get a free Tubebuddy account –> https://www.tubebuddy.com/scm Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message   Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with Simple Creative Marketing: Subscribe on Youtube: https://bit.ly/30iJlNY Follow Us on Facebook: https://www.facebook.com/anfconsulting
26:23
November 04, 2020
026 - Why is content marketing important?
In this episode, I share 5 reasons why content marketing is important for growing your small business. Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/message Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with Simple Creative Marketing: Subscribe on Youtube: https://bit.ly/30iJlNY Follow Us on Facebook: https://www.facebook.com/anfconsulting
19:17
November 04, 2020
025 - What is case study marketing? (and what is content marketing?)
In this episode, I give you a behind-the-scenes look at some cool projects I'm currently working on, and ways you can participate. [00:36] 30 days of podcasts on content marketing & case study marketing [05:25] What is content marketing? [07:07] What is case study marketing? [09:11] Help me make the podcast happen! (Help me help you) [11:37] Upcoming workshops Resource Links: Free FB Community (http://simplecreativemarketing.com/community ) Support the podcast - make a donation (http://authenticinfluence.co/) Simple Creative Marketing Website (https://www.simplecreativemarketing.com/) Connect with me: - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
18:43
November 01, 2020
024 - How to grow your podcast downloads using the FISH strategy with Charley Vahler
Wondering how to grow your podcast downloads each month? In this episode, podcasting expert Charley Valher shares a podcast growth strategy that has been working brilliantly for him and his clients. Charley is Chief Podcast Officer at Valher Media. Highlights 03:50 A better way for growing your podcast: The “Fish where the fish are” strategy 05:50 What fish are you trying to actually catch? (Target audience) 06:03 Where is the best place to catch your fish? (Choosing the right platform and format for that platform) 11:30 Are you using the right bait? (Are you creating content that your audience actually wants?) 13:15 How to research the content that your audience wants 22:56 Example of a terrible call to action and a good one, and where to place your call to actions Resources Free PDF Download: “It’s Not Luck… Fish Where the Fish Are” – a podcasting strategy that works. If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
39:44
October 14, 2020
023 - 3 Mistakes Struggling Coaches and Course Creators Make Getting Clients with Samantha Riley
Learn how to create a profitable & sustainable coaching business. Samantha Riley is an authority positioning strategist and host of the Thought Leaders Business Lab podcast. She has built multiple businesses over the past 27 years, and grew her first 7-figure business before she was 30. Samantha now teaches her clients how to become the stand out expert in their niche, while doing work that matters. Join the free training with Sam – How To Transform Your Knowledge Into A Profitable Online Business And Do Work That Matters: http://www.simplecreativemarketing.com/samriley If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast!    Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast
36:27
September 29, 2020
022 - What's the role of community in business & tech during times of global change?
On my recent interview on the It Will Come show, George Siosi Samuels and I discussed:    The difference between networks and communities   What can business owners do today from a community perspective to prepare for an upcoming recession/depression   Differences between Eastern and Western philosophies and approaches to community, and the shift that's happening right now   The relationship between community and tech  and more.     Enjoy the chat.     What are YOU doing right now to strengthen your own community?   Want some tools and training to become an authentic leader, and to grow your business and influence online? Head to http://authenticinfluence.co/gift.  Original recording at https://youtu.be/0e2ByY3HwxY  #communities #communitymanager #communitybuilding #covid19 #smallbusiness
54:40
April 10, 2020
020: Startups, female angel investors, and why digital nomads need community with Stella Bella
Caught up with my cousin Stella Bella, Director at SoGal Foundation in Sydney recently. And we talked Startups, female angel investors, why digital nomads need community, and more. Connect with Stella at http://iamsogal.com and http://www.instagram.com/stella_wellness. Grab your free ticket for the Remote Business Summit at http://www.remoteBusinessSummit.com
10:47
September 30, 2019
019 - How do I find a remote job?
Wondering how to find and land a remote job? Here is my 5-step process for landing #remotework
23:50
September 15, 2019
018 - Will AI replace copywriters?
You can either begin preparing for change or fall victim to it. Which do you choose?
05:17
September 07, 2019
017 - How to find retainer clients for your freelance business
Want to find bigger clients who can afford to pay you ongoing retainer rates? Listen to this.
11:20
July 22, 2019
016 - Presence, pain and growth
What's the relationship between presence, purpose and pain? Here are some thoughts.
15:20
June 15, 2019
015 - What level are you communicating at?
What level are you communicating at? How is it different to the level that you're operating at? Identifying the difference will mean the difference between marketing that hits the mark, and marketing that fails.
06:28
April 28, 2019
014 - How structure enables creativity
Want to be more creative? Try some structure on for size!
06:51
April 25, 2019
013: Are you setting yourself up for success or failure?
Imagine what appears to be a great opportunity comes your way. You get to work with a client or company that you've always admired, and you'd jump at the chance to get that gig... but then when you hear about what's actually being offered you have cause for concern. Maybe it's not such a great opportunity after all. How do you decide if it's a go or no go? Here's my experience with such a situation.
03:53
April 25, 2019
012: Self awareness is the key to selling
Want to sell more? Then understanding what makes people buy from you is key.
07:50
April 23, 2019
011: How do I get people onto my FB Lives & Sell Programs?
Struggling to get engagement & sales through FB Lives? Here are some tips.
07:48
April 08, 2019
AI-10 How often should you be releasing a new blog post?
Ok so how often do you release a new blog post? Do you post weekly, monthly, etc.? Also, how do you make sure you're not bombarding your readers or subscribers? Listen in to hear my thoughts on this.
10:53
January 12, 2019
AI-09 3 Tips For Leveraging FB Groups To Grow Your Business in 2019
Want to use FB groups to grow your community and business in 2019? Check out these 3 tips.
08:08
January 04, 2019
AI-08 5 Questions for your Best Year Ever
The quality of your life will depend upon the quality of the questions you ask yourself. So over the past few years I’ve curated and collected some the best questions that I ask myself and my clients, to get into a state of reflection, learning and growth.  Here are AI-08 5 Questions for your Best Year Ever. For more refer to https://www.anferneec.com/15questions
09:25
December 16, 2018
AI-07 Respect Greatness
Are you respecting greatness?
03:40
December 12, 2018
AI-06 How to attract the right clients for your business
7 steps to attract the right clients for your business. Access resources mentioned at www.authenticinfluence.co/006
05:37
May 09, 2018
AI-05 The Metric That Matters
To work less and make more, all you need to do is focus on improving one metric : Effective Hourly Rate. This concept comes from "Work Less, Make More " by James Schramko.
05:08
February 25, 2018
AI-04 Celebrity Marketing
AI-04 How to get your product in front of a celebrity
03:38
February 16, 2018
AI-01 5 Key Challenges To Marketing
5 Key Challenges to Making Marketing Work Whilst Maintaining Profitability
04:54
February 15, 2018
AI-03 5-min Authentic Leader Meditation
5 min Authentic Leadership Meditation
04:41
February 14, 2018
AI-02 How to Create An Epic Lead Magnet
How to Create An Epic Lead Magnet your prospects actually want
04:30
February 14, 2018