Authentic Influence

Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn.

You've probably heard of virtual assistants, but what's it actually like to work as one?   

Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato.  

Janine shares her journey of leaving her job in hospitality and becoming a successful virtual assistant. 

Topics discussed:

• Introducing Janine Cabato
• What Janine was doing in her past career/life
• What led her to transition to her current career/life
• What did she find most challenging about the transition
• What Janine loves most about her current work
• What other benefits have she gained since changing careers/lifestyle
• What's been her top 3 lessons so far since the transition
• What advice she might offer to someone thinking about doing the type of work she does
• What's one thing she wish she'd known before her transition
• What's one thing that she does for mental health and wellbeing
• Janine's top 3 highlights working with SCM
• Final thoughts or words of inspiration

Resources:  

In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss:

00:00 Introducing Jennie Wright & Alyson Lex

04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales

08:01 What’s holding business owners back from generating real results in their business?

22:00 ​Do you need a super huge, complicated funnel in order to be successful?

28:00 ​The difference between a launch and a sales funnel

34:00 Why some business owners struggle to generate leads from their email list

​37:00 How to nurture your list the RIGHT way to lead them to a sale

43:00 Lessons from publishing over 150 podcast episodes

44:40 What Jennie & Alyson do for mental health

Jennie & Alyson are two industry experts and best friends who have joined forces to be the change they want to see in the marketing world.

What's the value of blogging and why would a business want to invest in having content created for their blog? 

This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business.    

Resources: 

You're a property buyers agent, and you want more leads. But where do you start?     

It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results.     

In this podcast, we'll share three tips for generating more leads as a property buyers agent. We'll talk about how to use Facebook, LinkedIn, and podcasts effectively to reach potential clients.    

This is a recording of a live coaching call with Sanders Muleya, Managing Director and Founder of MSISA Property and Consulting Agents. Sanders helps Australian medical professionals like nurses to build wealth through property.

What we discussed:

[00:00] Introducing Sanders Muleya

[05:30] How a book launch has helped Sanders to achieve a special goal

[09:17] Current marketing challenges and goals

[12:30] How to find & connect with leads on Linkedin

[24:43] Using an email welcome series to turn leads to clients

[25:10] Tips for repurposing existing content for your welcome series

[29:18] How to find guest podcast opportunities

[41:16] How to leverage a book to generate leads

Resources:

Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings.   

Resources:

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? 

In this episode, we'll show you how. 

This episode was recorded live as part of our monthly B2B Podcast Party. 

Topics discussed: 

[00:00] B2B Podcast Party welcome 

[05:54] 5 Essential Elements of a High-Converting Landing Page 

[21:45] High-converting landing page design 

[24:18] When to use multiple CTAs on landing pages 

[26:00] How healthcare companies can share social proof 

[40:30] B2B Speed networking: 60-second pitches 

[52:14] How to identify referral partners for your business 

Resources: 

Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss:
– How to increase the number of email subscribers from existing traffic
– The 80/20 of online course funnels – what gives the best results quickest
– How did John get into building funnels for online course businesses?

00:00  Meet John Ainsworth
08:10  Where course creators fail with marketing
11:45   3 areas where course creators are losing money
12:17  2 ways to Increase revenue per sale
18:13  The power of upsells & the ideal discount range
22:54  How to make more sales through your email list
24:33  How do you create a good email promotion?
25:12  6-part email sequence to increase sales
31:54  3 easy ways to increase email subscribers from existing traffic
41:39  What’s the best tech stack for selling online courses?
45:00  How Data Driven Marketing uses case studies to sell
51:16  John Ainsworth’s recommended resources for marketers
53:30  John Ainsworth’s mental health practice

John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.

In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience.

Want tips to create a high-converting lead magnet to attract B2B customers? 

Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.   

This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.   

Topics discussed:

[00:00] B2B Podcast Party Welcome &  

[04:55] Creating High-Converting Lead Magnets for B2B 

[05:12] Why lead magnets fail to convert 

[09:57] High-converting Lead Magnet Checklist 

[14:23] A not-so-great B2B Lead Magnet example 

[17:07] 3 Examples of Great B2B Lead Magnets 

[28:47] B2B Lead magnets Q&A 

[34:30]  Speed networking 90-second pitches 

[49:07] Content marketing Q&A  

Resources: 

Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss:
– Staying in business pivots, failures & mindset
– Building remote teams
– Creating marketing systems

00:00 Meet Tom Libelt

07:10 Problems with relying on one channel for course promotion

09:20 Should you sell courses on Udemy?

12:43 Questions to consider before you launch a course

13:48 The #1 reason why people won’t buy your course

17:00 How to appear as an authority in your industry and sell more courses

21:00 What should you do if you’re not a super entertaining person?

24:00 The key to making webinars work for selling courses in 2022

27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula

28:55 Typical webinar attendance rates

31:17 Why the $7 trip wire strategy didn’t work for most people

35:00 Winning Strategy – Sell from results

35:25 A proven path for service providers to make money

39:40 Common gaps in online course sales funnels

42:40 Why done-with-you cohort-based programs are becoming popular

49:30 The biggest mistake with lead magnets

56:16 Tom’s recommended tool for selling your first online course

1:00:00 One thing Tom does for mental health

Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show.

In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio.

He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”

Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose.

In this coaching session, Anfernee Chansamooth helps Ericka clarify her sales approach and offers suggestions to improve her sales.

00:00 Meet Ericka Bates

03:30 Ericka’s 90-day business goals

17:01 Clarifying Ericka’s current challenge

17:20 Identifying the ideal client

23:52 Clarifying the core product

43:40 Role play – sales conversation & tips for improving sales

Watch this episode where we’ll discuss:

• Using Keywords Everywhere to identify keyword search volume
• Using Surfer SEO Content Editor to write your article
• Customizing Surfer SEO Content Editor to produce the most relevant article for your audience

[00:00] Welcome

[01:40] Features of Surfer SEO Content Editor

[06:15] Getting started with a relevant keyword for your article

[07:45] Using Keywords Everywhere to identify keyword search volume

[09:23] Using Surfer SEO Content Editor to write your article

[10:47] Understanding search intent

[11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience

[31:36] Sharing your Surfer SEO content editor with team members and clients

[32:35] Using Surfer SEO content editor with Google docs

Tune in to this episode as we share five time-saving tips for your business.

This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.

Sign up for our next monthly B2B Podcast Party at www.simplecreativemarketing.com/podcastparty

[00:00] B2B Podcast Party Welcome &

[05:40] 5 Ways to Save Time Producing Content

[10:47] 3 types of content every business should focus on

[32:14] How much content should you put in your newsletter?

[36:50] How often should you send newsletters to your list?

[42:28] Speed networking 90-second pitches

[1:01:21] Content marketing Q&A

Sam asked Anf questions about business and life.

0:00 Sam Riley welcome

01:05 A look into Anf’s corporate career

05:30 Launching a side hustle in Toronto, Canada

08:26 Partnership lessons from a failed FB Ads agency business

16:16 How to find your mojo after you’ve lost it

17:11 An important lesson about getting what you want from Anf’s mentor

18:42 Two lessons from working in a call centre that apply to business

22:49 Why authentic marketing is so important

29:20 Benefits of niching down a product or service

36:25 Anf’s 3 favourite travel destinations and why

Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic.

00:00 Meet Vedran Rasic
05:55 What is Lead Delta?
07:48 How Ved’s previous startup Autoklose got acquired
11:23 Tips for selling a SaaS business
14:05 How to determine a selling price for your SaaS company
17:00 How to launch a SaaS product in a month
20:15 Finding a SaaS product to buy
21:10 Are you a producer or a seller?
23:10 How Ved grew Lead Delta from 0 to profitable
26:00 How to get user feedback for your SaaS product
27:20 The importance of good copy for attracting the right customers
28:00 How to get early funding by launching on Appsumo
34:47 How to sell more with integrity
38:30 How to go from launch to growing
39:20 Why customer success is more important than sales
43:06 Lessons from launching on Product Hunt
54:00 Can you get your Linkedin banned using Lead Delta?
55:00 How does Lead Delta work with your existing CRM tool?
59:48 Why LeadDelta ships product features weekly
01:01:00 Lead Delta’s current team structure
01:04:00 Ved’s tip for hiring interns
1:05:47 Recommended resources for entrepreneurs
1:10:45 One thing that Ved does for mental health

Vedran is an entrepreneur experienced in delivering successful product GTM strategies, achieving targets & building high-performance teams.

His core competencies come to light where customer, product, and growth strategies intersect.

Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed:

• Three different types of marketing partnerships you can use to grow your business.
• Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following
• Six steps you can implement to become a sought-after brand others want to work with.

00:00 Meet Therese Tarlinton

04:36 How Therese got her first brand partnership

14:20 Why Therese sold her first business

17:50 Lessons from selling a business

25:00 3 different types of marketing partnerships

28:44 Examples of partnerships for services businesses

33:20 The 5 most important partnership assets in your business

36:22 Partnerships vs influencer marketing – what’s the difference?

40:08 How do you measure the ROI of partnerships?

51:20 6 steps to becoming a sought-after brand others want to work with

56:20 One resource Therese recommends for being great at partnerships

59:20 One thing Therese does for mental health

Therese is passionate about marketing partnerships and is the author of SWAP! Marketing without Money.

She created a start up that grew to a business in five countries manufacturing for Jeep, Sesame Street and United Colors of Benetton using this strategy. After selling her company, she now works with the big brands creating campaigns that collaborate with other businesses, with a focus on delighting their mutual customers.

She has helped charities raise funds, a SAAS get seed funding, been an ambassador for LG Electronics and now works with CSR creating partnerships with interior designers, tradies and even The Block.

Want a powerful way to prove your brand's value? 

On this episode, we share a recent interview that I did as a guest of #b2bpowerhour. 

Host Nicholas Thickett and I dive into the value of case studies for B2B sales. 

Topics covered: 

- Are case studies still relevant in our digital world? 

- Where can we use case studies? 

- How to create a compelling case study that delivers results? 

- and more! 

Resources:

Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss:
– How has referral marketing evolved over the past decade?
– What’s the difference between word of mouth and referral marketing?
– For upcoming brands: When is it the right time to start a referral program?

00:00 Meet Raúl Galera

05:15 About Referral Candy

07:07 The importance of partnerships for growing Referral Candy

07:41 How referral marketing has evolved over the past decade

12:39 The difference between word of mouth and referral marketing

15:30 Why referral programs fail

19:44 The best incentives for referral programs

21:00 How exactly should you structure the incentives

24:30 The right time to start a referral program

28:00 4 steps for setting up a referral program

31:50 Using partnerships & influencer marketing to launch and promote referral programs

34:40 How to measure the ROI of your referral program

38:20 Why & How Referral Candy uses case studies

43:35 Referral Candy’s content marketing strategy

46:33 The importance of community for brand building

47:30 Referral Candy’s 10K Small Business Growth Grant

53:37 Three online eCommerce communities that Raul recommends

56:45 One thing that Raul does for mental health

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.

Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing.

Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.

Watch this episode where we’ll:
– Walk through a live example of how to optimize an existing article (or two)
– Share tips that you can use for your own content
– Demo the Surfer SEO audit tool

00:00 Welcome & Intro

04:11 What is On-page SEO?

07:02 On-page optimization checklist

15:28 Intro to Surfer SEO & features

Resources mentioned:

Watch this interview with Taki Moore of Million Dollar Coach where we discussed:
– How to build a million dollar funnel
– Taki’s content plan for attracting leads
– How Taki uses case studies for marketing
– How Taki wrote his book without writing a single word

00:00 Meet Taki Moore

03:15 Lessons from pivoting to virtual events

06:00 How to keep people engaged on a webinar

08:00 How to build a million dollar funnel

11:17 How much can you sell via messenger chat?

12:15 Taki’s content plan for attracting leads

21:46 How to get started without overwhelm

28:12 Why Taki Moore loves using case studies

30:00 Taki’s system for collecting case studies

35:00 How Taki uses case studies for marketing

45:31 Taki’s recommended resources for marketers

47:00 How Taki wrote his book without writing a single word

50:29 Taki’s big impact goal

53:20 Two things Taki does for mental health

Taki specialises in quick, effective marketing techniques that get fast and highly profitable results for coaches.

He’s on a mission to eliminate cold-calling, ambulance chasing and high-pressure selling from the coaching industry … and replace it with education-based marketing.

Taki helps coaches who want more appointments, more clients and more bums on seats. He works with business and executive coaches who understand that “Million Dollar Coach” is a viable option and not a pipe dream.

In this interview with Matthew Mason of Superb Learning, we discussed:

• What process does Matthew follow to extract the IP from an expert?
• What is best, a high-ticket or low-ticket program?
• What is a cohort-based course?
• What is the first thing that is needed to leverage your expertise with online courses?

00:00 Meet Matthew Mason

03:00 What is driving the explosion in online courses in the last 5 years?

05:52 The biggest issue with online courses being created today

09:15 Common challenges experts have with creating online courses

11:44 How soon should you involve your audience in your course creation?

13:30 What is an Edupreneur?

14:45 6 keys to turn your knowledge into a signature solution

23:50 What is best: a high-ticket or low-ticket program?

30:40 What is a cohort-based course?

36:00 The #1 reason why people don’t complete courses

37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?

40:50 Example of someone who created a course that nobody could afford

44:00 Matt’s Signature Solution Accelerator

49:00 Matt’s recommended resources for building great online courses

50:20 One thing Matt does for mental health

Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.

Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).

Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss:
– Why LinkedIn is Nicholas’ primary sales platform for 2022.
– What account strategies are winning in our digital world?
– How can customer / market knowledge make or break your strategy?

00:00 Meet Nicholas Thickett

06:32 Why is LinkedIn your primary platform for 2022?

How to set up your profile for sales

20:00 How to decide and better understand who you’re actually selling to

24:32 How to use Linkedin to build your sales pipeline in 2 parts

24:50 Account lists vs Lead lists in Sales Navigator

30:25 Building a sales pipeline in Linkedin Pt1 – morning routine

32:35 What to say when sending a Linkedin connect request

33:19 Building a sales pipeline in Linkedin Pt2 – end of day routine

38:40 What type of content is working best on Linkedin right now?

43:00 What metrics should sales managers be tracking?

47:00 Someone’s accepted your connect request, what’s next?

52:40 How can customer / market knowledge make or break your strategy?

55:50 Nicholas’ recommend resource for improving sales

57:00 One thing that Nicholas does for mental health

At 17, Nicholas Thickett’s dreams of a law degree were accidentally transformed into a career in professional sales. He advanced quickly in professional services, financial services and corporate finance until his ‘hustle’ earned him a 30 day all inclusive hospital visit that flipped his world upside down.

He realized the way he was taught to sell didn’t align with how people wanted to buy which forced excessively long hours and wasted effort. He began studying social psychology, neuroscience and behavioral economics to evolve how we sell. Now, Nick’s the Marketing Manager at KO Advantage and the host of the B2B Power Hour podcast. He says the future of sales is here, for those that are ready!

Watch this interview with Laura Lopuch of Laura Lopuch Global, where we’ll discuss:
– What’s the #1 question your cold email must answer for your reader to reply “yes”?
– What is a cold email, what are the types of cold emails, and how do you use them to grow your business?
– How can you use case studies in cold emails?

00:00 Meet Laura Lopuch

07:04 The biggest mistake that people make with cold emails

10:08 The #1 question your cold email must answer for your reader to reply “yes”

11:00 The 6 types of cold emails

15:38 How to stand out when pitching an expert

19:26 How Laura got her guest post featured on copy hackers (that went viral).

22:38 Cold email research tip #1

26:36 Cold email research tip #2

28:50 What should the subject line of your cold email be?

32:16 How can you use case studies in cold sales emails

39:16 Live breakdown of a cold sales email pitch (& how to improve it)

50:08 Two traits that great marketers have

51:50 Laura’s recommended resource for developing customer empathy

53:27 Two things Laura does for mental health

Laura Lopuch is a cold email and pitch expert who helps freelancers, consultants, and entrepreneurs make more sales naturally with emails.

Four months after launching her business, she grew it by 1400%, using only cold emails. Laura’s success continued when one of her cold emails brought in a $20,000 client. She has since helped her students get their next big $10k or $25k client with cold pitch emails, using her powerful ‘The Relevancy Method.’

Laura wrote a viral article on cold emails for Copyhackers and has been featured on highly ranked industry blogs and podcasts. Her words have appeared on CrazyEgg, Kissmetrics, Predictable Revenue, and Unbounce. She has also spoken at conferences like MicroConf and Shine Bootcamp.

Listen to this interview with Adrian Neumeyer of TacticalProjectManager.com, where we’ll discuss:
– How to understand the mindset and pain points of your audience
– How to create amazing content that gets people excited and generates lots of traffic
– How to market your business in an authentic way

00:00 Meet Adrian Neumeyer
08:57 The importance of audience research
12:40 How to create content that gets found
16:30 Identifying which keywords are bringing in actual buyers
24:47 How “hands-on” Adrian is with his business 4 years since starting
27:43 Expenses Adrian incurs to keep his business running
30:07 How to market your business in an authentic way
37:22 Dealing with imposter syndrome
40:23 How Adrian Neumeyer goes about launching digital products
43:00 What a typical work days looks like for Adrian Neumeyer
44:38 What Adrian would do in the first 30 days if he had to start over
48:48 How long it took Adrian to make a healthy profit margin
51:50 2 resources that Adrian recommends for building an online business
52:23 2 things Adrian does for mental health
55:22 Adrian’s #1 lesson for starting an online business

Adrian Neumeyer is the founder and CEO of Tactical Project Manager. He has been working as an IT Project Manager for the past ten years.

Today, his focus is to help people improve their project management and leadership skills.

Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss:

– Podcast growth: climbing the listener pyramid

– SEO: creating content that ranks

– Facebook as a discovery channel: Nick’s new favorite tool for list growth

00:00 Introducing Nick Loper

04:46 How Nick built Side Hustle Nation podcast

08:43 Podcast growth: climbing the listener pyramid. How do you get more listeners for your podcast?

09:07 STEP 1: How to attract strangers to your podcast

15:42 STEP 2: Moving listeners to subscribers

18:40 Tips for doing show notes more efficiently

23:00 STEP 3: Listener pyramid level 4 – How to move subscribers to fans

24:28 Facebook as a discovery channel – why launch a FB group

26:53 A system for introducing fb group members to your content

31:00 How can you optimize your group for list growth

33:00 What’s working for building engagement in a FB group

35:10 Tips for managing a large FB group

38:55 Why Nick launched $1K, 100 ways book

40:00 Tips for successfully launching your book

53:30 How to find the right side hustle for you

54:50 One thing that Nick does for mental health

Listen to this interview with Liam Martin of Running Remote, where we’ll discuss:
– How did Running Remote build a remote first company with team members in 43 different countries?
– What are the top three things people can do to become successful running a remote company?
– What are the drawbacks of remote work?

00:00 Meet Liam Martin
03:45 Switching into father hood and the impact of having a young daughter
08:00 Why nannies are not the best replacement for good parenting
09:20 Liam’s key philosophy or mindset that drives how you approach marketing and sales
12:09 How Running Remote conference got started
14:00 How to validate an event business
20:14 How Liam built a remote first company with team members in 43 different countries
20:50 Why the great resignation is happening
23:52 why you need to get good at working asynchronously
24:30 The challenge with traditional work
25:47 Silent meetings and why they’re better than typical meetings
27:00 The biggest mistake many companies made when they went remote during the pandemic
28:20 A better decision than going hybrid
29:58 Pay rates vs cost of living
33:00 The centers of power and why people are leaving them
35:40 Lessons learned shifting from a physical to a fully remote conference during the pandemic
37:14 Virtual event burnout
39:00 The key to making asynchronous work effective
43:10 Empowering decision making and productivity via ego-lessness
48:56 Why Running Remote uses testimonials and case studies for marketing
53:43 Machine learning attribution
55:55 Recommended resources to learn marketing
57:00 One thing Liam does for mental health

Liam is a serial entrepreneur who co-founded Time Doctor and Staff.com.

He is also a co-organizer of the world’s largest remote work conference — Running Remote.

Resources Mentioned:

Listen to this interview with Greg Gunther of Your Business Momentum, where we’ll discuss:
– Why the tagline for Your Business Momentum says Results, Not Recommendations
– How to ask for a referral and how to do it correctly and without making the client feel uncomfortable
– What are the trigger moments you can create for your clients that they’ll tell their friends about?

00:00 Introducing Greg Gunther

05:00 The story behind “Results, Not Recommendations”

07:00 Why business owners find it challenging focusing on the right actions that produce results

09:45 Identifying what’s important for business owners

10:50 How do you ask for a referral without making the client feel uncomfortable

12:50 Why a lot of people don’t refer

14:23 Tips for systemizing referral requests – nurture program

16:36 Knowing when in the relationship to ask for referrals

19:30 Why NPS is a good customer success tool

21:00 Why and how Your Business Momentum uses case studies for marketing

27:00 Why word of mouth is more important now in today’s environment

29:00 Ways to thank referrers

33:00 One trend that Greg is paying attention to right now

38:00 Resources Greg recommends for leadership and business

41:55 Things that Greg does for mental health

Greg is a business coach and his experience as a business owner puts him in the position to be able to help small and medium business owners gain back time, freedom, and achieve real results. Greg works with business owners to help make them redundant and build businesses that investors are willing to pay top dollar for.

Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist.

Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results.

Watch this interview with Stevie of The Change Starter, where we’ll discuss:
– Ditching hourly rates / shifting to value
– Differences in genders in money mindset
– Packaging value – making sure clients know what they’re getting beyond the obvious
– Backing yourself and realising just how much value and impact you bring to your clients
– Pushing your own comfort zones to challenge yourself to deliver impact and results instead of ‘tasks’

00:00 Intro to Stevie V Brown

03:25 Marketing starts with mindset

06:41 The first time Stevie noticed confidence was the issue

12:57 How to establish credibility when selling services

24:00 How to create effective buyer personas/customer avatars

27:00 Buying cycles & how marketing actually works

30:00 Why you should hire a professional to do your marketing strategy

35:13 The impossible cycle of random marketing

39:00 The secret to successful fb ads campaigns

44:20 The key to creating content that works

45:00 The C.A.R.E formula for effective marketing

47:00 How to prepare a great brief for a writer

52:00 Why case studies are important for small business

58:30 Recommended resource for improving with marketing

60:00 One thing that Stevie does for mental health

Stevie V Brown is a professional Marketer and Coach and Director of The Change Starter.

Originally from the UK, Stevie holds a Masters of Digital Marketing and has studied Advertising, Business, Communications, Sociology and Law. She holds a globally recognised Cert IV in Coaching and is an NLP Coach Practitioner.

Watch this interview with Deborah Zahn of Craft of Consulting, where we’ll discuss:
– Why did you start helping other consultants?
– What is the most common mistake you see new consultants make when they first start?
– How to bring in a steady, reliable pipeline of work.

00:00 Introducing Deb Zahn

02:40 Why Deb started helping other consultants

06:15 The most common mistake new consultants make when they first start

09:27 Why your value is far more than your time

10:06 How to charge more as a consultant

12:00 How to determine market rates

15:05 How to test your pricing

17:30 Consulting for a firm? You should price as they do

18:50 Underpricing is often not about the price

21:00 Tips for handling sales objections

28:20 Why you shouldn’t state a price on the discovery call

31:00 Negotiate, don’t discount

32:00 How to bring in a steady, reliable pipeline of consulting work

39:00 How to keep a healthy and helpful mindset for your business

47:23 How Deb uses case studies to sell her coaching programs

51:03 One thing that Deb does for her mental health

Deb Zahn is the CEO of the Craft of Consulting, through which she helps new and aspiring consultants start, build, and grow their consulting businesses and create the lives they dream of in less time.

She is also the host of the Craft of Consulting podcast, where she and other successful consultants share their strategies and insights for building their consulting businesses and delighting their clients.

Watch this interview with Jeroen Corthout of Salesflare , where we’ll discuss:
– How to compete with giants as a small business
– Why you should organize your team around habits, not goals
– How to do content marketing that doesn’t suck and generates leads
– How to simplify and gamify your product’s onboarding

00:00 Introducing Jeroen Corthout

05:00 Why Jeroen and his co-founder decided to build a CRM software

07:20 How to compete with giants as a small business

11:00 Why small business owners and founders should choose an easy to Use CRM

14:00 Tips for Mapping and creating your sales process

18:20 Tips for navigating longer sales cycles and non-linear sales

20:00 How to make your sales more predictable with a CRM

25:00 What’s a sales quota? And how should you use them effectively?

27:00 Why you should organize your team around habits, not goals

31:23 How to do content marketing that doesn’t suck and generates leads

37:05 How Salesflare decides what to write content about

39:00 Key skills and traits of effective salespeople

42:20 What Jeroen would do in the first 30 days of launching a new product

44:20 Jeroen’s recommended resource for understanding buyers better

48:20 Two things Jeroen does for mental health

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.

It’s now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:
– How to come up with content ideas for high-ranking articles on Google (that will bring you traffic)
– Live demo of how to use Ahrefs for keyword research

00:00  Introducing Gert Mellak

2:00  Is high volume, low competition still the best approach?

04:00  Buyer intent vs research

05:20  A better approach to keyword strategy

07:58 Creating content with intent in mind

10:36  How to use Ahrefs for keyword research

18:00  How to determine search intent for a specific keyword

34:14  How long should your content be?

43:00  What is a content cluster

46:32  Tools for creating SEO-optimized content

Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.

Do you want to learn why customer-centric marketing is no longer an option?

Listen to this interview with Natalie Gullatt of HubSpot, where we’ll discuss:

– Customer marketing strategy with Hubspot’s leading customers

– Developing case studies and distribution

00:00 Introducing Natalie Gullatt @ Hubspot

04:07 What is customer marketing?

06:39 Traditional marketing vs customer marketing

08:54 What is inbound marketing?

11:00 Why and how Hubspot uses case studies

18:28 Why it’s important to do an audit of your products & services

22:10 Hubspot’s process for identifying which clients to profile

25:50 How to do customer marketing if you’re a small business

27:00 How Hubspot promotes their case studies

33:51 How to find and hire a great marketer

36:00 Natalie’s #1 tip for landing a role at Hubspot

38:00 Natalie’s #1 resource for learning customer marketing

41:00 Natalie’s tips for growing your network

45:18 One project that Natalie’s proud of

48:27 The best way to win with customer advocacy

50:27 One thing Natalie does for mental health

Natalie’s an experienced strategic and passionate marketing professional with a focus on marketing strategy, social media marketing, digital marketing and customer marketing.

She’s a marketing manager at HubSpot with team working skills, experience in inbound marketing, marketing strategies, social media marketing strategies and customer advocacy and customer retention initiatives in the B2B space and content management skills.

Resources Mentioned:

Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.

00:00 Intro to Justin Wise

02:00 How Justin got into marketing

03:59 How Justin met Mike

07:42 Why do small business owners struggle with marketing?

08:44 Why tried and true best practices is the fastest path to being ignored

14:27 Why word of mouth is not a reliable lead source

19:39 Case studies of people who have gotten wins from following the Get Different system

21:59 The DAD framework and the 3 components of any effective marketing campaign

25:53 An example of how Justin’s agency did something different to stand out from their competitors

30:06 How coaches and consultants can offer something more compelling than free discovery calls

36:27 Why case studies are powerful for marketing, and why you need to keep producing them

38:00 Why case studies don’t need to be about ridiculous results

41:40 Justin’s system for collecting case studies

44:30 One resource Justin recommends for all marketers

45:53 One thing that Justin does for mental health

Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.

He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.

Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss:
– Adam’s 5-Step Nurturing System to convert contacts into clients.
– Tips for outreach and connecting with ideal buyers
– How to stay top of mind with your connections

00:00 How Adam Franklin got into marketing

03:18 What’s working today that was working in 2005?

05:20 Why is generosity a good strategy?

07:30 The shift from protected IP to shareable information

10:11 What makes effective lead magnets (aka. Flagship content)?

15:00 Why is now the time to invest in Linkedin for marketing?

18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales

20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin

23:25 Example conversation starters – What to say when you connect with someone on Linkedin

28:31 Why Adam doesn’t ask for an email address when delivering the flagship content

33:40 When is a good time to make the ask?

35:31 How to move to the sales conversation

40:37 Tips for outreach and connecting with ideal buyers

41:50 A 2-step strategy to stay top of mind with your connections

46:00 Tips for managing messages in the Linkedin inbox

51:24 How to use case studies in your content to pre-sell

54:49 Adam’s recommended resource for all marketers

56:46 One project Adam is super excited about right now

57:75 2 Things Adam does for mental health

Adam is the co-author of Web Marketing That Works.

He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins.

Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing.

Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide.

Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.”

In this interview with Glen Carlson of Dent, we discuss:

00:00 Introducing Glen Carlson

01:35 Why Glen and Daniel Priestley started Key Person of Influence

02:00 Why focus on building influence?

06:29 Launching Dent during the GFC

07:53 What makes a business recession-proof?

11:27 You’re standing on a mountain of value that you don’t recognize

15:56 What is a scorecard?

25:36 How many questions should your scorecard have?

27:59 Success stories of Scoreapp clients using scorecards

31:40 The psychology behind scorecards and why they work better as a lead magnet

36:18 The power of case studies and why Dent invests in them

40:20 The secret to building your profile is through your client successes

43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics

45:20 Glen’s tip for producing effective case studies that help sell

47:28 Glen’s recommended resource for improving your marketing

50:00 One thing that Glen does for mental health

Glen Carlson is an award winning entrepreneur and co-founder of Dent.

Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.

Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.

Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.

Listen to this interview with David Jenyns of SYSTEMology, where we discuss:

00:00 David Jenyns’ experience with freeing himself from his business

05:07 Going from a service business to software business

08:44 The 4 stages of all businesses

14:00 finding hard to let go and guilt as the owner, and how to overcome that

16:23 the SYSTEMology 7 stages for systemizing a business

21:16 How Dave launched the SYSTEMology program with a workshop

25:00 Tips for launching a successful online course

29:35 Challenges with software companies

30:37 Dave’s philosophy on marketing

33:50 SYSTEMology’s Content strategy

38:30 How to stand out in your marketing

48:00 How do you measure the effectiveness of case studies

50:25 Dave’s recommended resource for learning marketing

52:43 What Dave does for mental health

In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com.

Through this process, he became a systems devotee – founding systemHUB & SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Do you want to learn how to do audience research & cold outreach?

Listen to this interview with Amanda Natividad of SparkToro, where we discuss:

– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers

00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails

34:06 subject line

37:00 What is audience research and how is it different from market research?

40:02 use cases vs case studies

40:49 case study of a Sparktoro client

48:40 using spark toro for audience research

54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma

57:38 lessons from marketing at Fitbit

60:00 Resources Amanda recommends for marketers

Amanda Natividad is Marketing Architect for audience research startup, SparkToro.

She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic.

00:00 How Daniel Daines-Hutt got started with content marketing
07:30 Is Tiktok good for B2B marketing?
12:17 What is branding? And how does it relate to audience?
14:36 How to know your audience better
17:23 How to get started with CR
23:24 What should you name the menu items on your website?
28:47 What are content clusters and how can they help you grow traffic
34:57 How to start a content cluster
41:10 The power of pre-frame sequences in content marketing
47:15 How Convert.com uses case studies to attract more customers
47:40 What should a case study include?
48:70 The power of combining case studies with how-to guides
53:40 Ideal case study structure
60:53 Ways to distribute your content

Daniel is the Content Master at Convert.com His goal is to take complex CRO topics and break them down so you not only understand them, but take action on them and see more lift from your business.

A psychology and behaviour nerd, Daniel has a background in content marketing and direct response advertising which is surprisingly similar to CRO. Understand the audience, get them to take a positive action, measure the results, do more of the same etc.

He’s had articles in the top 10 of all time on Inbound, and the top articles for 2 years on Growthhackers, with content shared or referenced by the CEO’s or heads of marketing from major companies.

So how exactly do you use Youtube to grow your audience and business revenue?

In this episode, Eric Rhoten of makeawoodsign.com shares how he's been able to leverage Youtube to grow his audience and generate multiple six figures a year with his e-Commerce and online training business.

Resources mentioned:

• Eric's website: https://www.makeawoodsign.com/
• Eric's free course: https://ericrhoten.podia.com/ 
• Eric's case study on Brand Factory Inc: https://brandfactoryinc.com/2021/04/13/daves-signs-case-study/

Connect with me:

Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them?

Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business.

But you don't like the idea of having to sit around and "wait for the invitation".

So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas.

Resources mentioned:

• Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu
• A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html
• The Truth About Projector Recognition and Invitations https://www.humandesignforsuccess.com/projector-path-recognition-and-invitations/
• The Wait for an Invitation Survival Guide for Projectors https://thewildpixel.com/wait-for-an-invitation-projector/
  

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Is creating a brand strategy crucial to properly marketing your business, and is it then necessary to have a brand photoshoot to align with your brand personality?”

Today's question comes from Genene Wilson of finesseyourmoney.world. 

In today's episode, I share my thoughts on:

• Personal branding 
• Creating a personal brand strategy, and 
• When it makes sense to do a brand photoshoot. 

Resources mentioned:

• Genene's website https://finesseyourmoney.world/
  
• https://www.thinkific.com/blog/personal-branding-guide/
  

Connect with me:

Are you a content writer, entrepreneur, copywriter, or marketer who is tired of spending hours writing blog posts, articles, and other types of copy?

In this episode, women's leadership & transformational coach and facilitator Lina Mbirkou asks - what's the best way to offer my high-ticket program to my community? Should I offer some lower-priced workshops in between? To help answer this question, I invited successful book publishing coach Natasa Denman to share what's worked for her high-ticket programs. I also offer some of my own insights. Enjoy! 

00:48 Lina asks a question about high-ticket coaching offers

01:17 Factors that increase the likelihood of people buying your offer

04:40 Questions to consider when selling a high-ticket coaching program

08:03 What worked for a successful book publishing coach to sell her $20K program 

14:05 A proven strategy for selling high-ticket coaching and final thoughts 

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

...

Meet our guests:

- Learn more about Lina Mbirkou: http://www.leadinglikeaqueen.com/

- Connect with Natasa Denman: https://writeabook.com.au/

- Natasa's FB group: https://www.facebook.com/groups/UltimateBusinessSupport

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