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Azeem Digital Asks - The All-Round Digital Marketing Podcast

Azeem Digital Asks - The All-Round Digital Marketing Podcast

By Azeem Digital

The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!
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75 - Fiona Bradley on what it takes to achieve growth on LinkedIn

Azeem Digital Asks - The All-Round Digital Marketing PodcastJun 13, 2023

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75 - Fiona Bradley on what it takes to achieve growth on LinkedIn

75 - Fiona Bradley on what it takes to achieve growth on LinkedIn

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one.


Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts.


In this episode, we discuss:

  • Key factors to LinkedIn growth, organically
  • Biggest mistakes people make on LinkedIn
  • Balancing sharing valuable content for audiences vs self promotion
  • Which types of content perform best
  • How to build meaningful professional relationships, and get opportunities from the platform
  • How important consistency is for growth
  • What she feels the future holds for LinkedIn

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!


Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Fiona's Twitter: https://twitter.com/fbcommsagency

Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/

FB Comms: https://fbcomms.co.uk/


Jun 13, 202326:00
74 - Katy Powell on breaking the glass ceiling as a female business founder

74 - Katy Powell on breaking the glass ceiling as a female business founder

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced.

Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed.

In the episode, we discuss:

  • What inspired her to be part of the founding team of Bottled Imagination.
  • Thinking of when she started, if she could change one thing about the whole process, what would it be and why.
  • As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business.
  • As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work.
  • How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now.
  • Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps.
  • What sets their agency apart from others, and how does she communicate that to potential clients.

...and much more!


As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!


Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Katy's Twitter: https://twitter.com/katyvpowell

Katy's LinkedIn: https://www.linkedin.com/in/katy-powell-333717127/

Bottled Imagination: https://bottledimagination.com/


May 10, 202322:28
73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)

73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone.


(Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.)


In this episode, we also discuss:

  1. A brief explanation of marketing strategy
  2. The role of equality in your marketing strategy
  3. The pitfalls of adding equality to marketing tactics as an afterthought
  4. Progress towards diversity in marketing conferences and events
  5. The drawbacks of attempting to infer the opinions of your customers
  6. The benefits of actually talking with your customers and monitoring their actions
  7. Why using AI for customer research is a bad choice
  8. Methods to address wage and pay gaps
  9. How individuals at any career stage can effect change
    and more!


For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels.

Andi also serves as the host of the Strategy Sessions podcast, which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees.

Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn.


FULL EPISODE TRANSCRIPT AVAILABLE AT: https://iamazeemdigital.com/blog/andi-jarvis-podcast-interview/


As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!


Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Andi's Twitter: ⁠https://twitter.com/andijarvis⁠

Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠

Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/

Apr 20, 202353:50
72 - Jo Walters on how SMEs can compete with bigger organisations
Apr 13, 202323:31
71 - A quick thank you, and I'll be back in 2023!
Dec 19, 202201:36
70 - Surena Chande on why your pitches don't land with journalists
Dec 14, 202222:37
69 - Corrie Jones on tips for Instagram marketing in 2023

69 - Corrie Jones on tips for Instagram marketing in 2023

Dec 07, 202223:38
68 - Gemma Houghton on the importance of culture in marketing
Nov 30, 202228:32
67 - Lidia Infante on understanding TikTok and its ranking factors

67 - Lidia Infante on understanding TikTok and its ranking factors

Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.  

Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.  

In this episode, we discuss:  

- How she finds search behaviour differs from TikTok and Google. 

- Why she thinks TikTok is taking market share from Google. 

- What types of behaviours has she seen users display on TikTok. 

- How does TikTok impact SEO. 

- What inspired her to release her study on the TikTok algorithm. 

- What she learned about the algorithm. 

- What the main ranking factors on TikTok are. 

- The next steps she advises listeners or viewers to take after this episode.  

...and much more!  

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!    

Useful links:    

Podcast page: https://anchor.fm/azeemdigitalasks 

My Twitter page: https://twitter.com/AzeemDigital  

My LinkedIn: https://www.linkedin.com/in/azeema1/  

My website: https://www.iamazeemdigital.com/     

Lidia's Twitter: https://twitter.com/LidiaInfanteM

TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google

TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

Nov 09, 202241:02
66 - Fabio Embalo on increasing Black owned businesses in search engine result pages (SERPs)
Oct 26, 202224:27
65 - Troy Sandidge on how marketing and sales can align
Jun 22, 202225:33
64 - Jess Peace on job satisfaction within the marketing industry
May 26, 202223:13
63 - Ashwin Balakrishnan on how content is much more than just SEO blogs
May 04, 202229:23
62 - Claire Carlile on finding and carving out your niche
Apr 03, 202220:14
61 - Crystal Carter on why SEO is a team sport
Mar 30, 202227:11
60 - Jasmine Granton on progression and management within Digital PR

60 - Jasmine Granton on progression and management within Digital PR

Hello new subscribers and hello 2022...the Azeem Digital Asks podcast is BACK with a bang! If you listen on Spotify, you can now get a video version of this podcast. I'll also upload it to YouTube.

Joining me on the first episode of season 3 is the awesome Jasmine Granton, Digital PR Team Lead at Evolved, conference speaker, and co-founder of Chalkboard Creative.

In this episode, we discuss:

  • What Digital PR is, the changes she has seen since she has been in the industry.
  • The things she has learned from changing jobs in the last 12 months.
  • What routes are available for people working in Digital PR to progress into.
  • Advice for a junior level Digital PR do to gain those management skills?
  • What she things makes a good Digital PR manager, and leader.
  • How to balance being friendly with professionalism.
  • Her idea of 'how you can help yourself and make sure you’re helping your manager help you be promoted' - and how to do it.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

**FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/jasmine-granton-podcast-interview/**

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Jasmine's Twitter: https://twitter.com/GrantonJasmine

Mar 21, 202226:05
59 - A very quick thank you! Back in 2022.
Dec 21, 202101:24
58 - Ross Simmonds on getting content distribution right

58 - Ross Simmonds on getting content distribution right

For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right.

If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours. He is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organisations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more.

In this episode, we discuss:

  • Why content distribution is important.
  • How long it took Ross to understand the nuances of each channel.
  • Examples of brands/companies who've got distribution wrong.
  • How people can start to address their distribution strategies.
  • What advice he would give to those who feel the same message should be distributed across multiple channels.
  • How much distribution is too much - knowing how to balance promotion and over-promotion.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

**FULL EPISODE TRANSCRIPT AVAILABLE AT https://iamazeemdigital.com/blog/ross-simmonds-podcast-interview/**

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Ross's Twitter: https://twitter.com/TheCoolestCool

The Azeem Digital Asks Podcast will return in 2022 - happy holidays!

Dec 15, 202138:30
57 - Vikki Ross on the benefits of having the right tone of voice in your messaging

57 - Vikki Ross on the benefits of having the right tone of voice in your messaging

The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.

Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.

She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters.

Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing.

In this episode, we discuss:

  • How to define what tone of voice is.
  • The damage that having a wrong tone of voice can have on a brand.
  • How much emphasis brands should place on tone of voice.
  • The benefits of having the right tone of voice.
  • What she would say to someone who feels that tone of voice isn't a priority
  • Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not.

...and more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Vikki's Twitter: https://twitter.com/VikkiRossWrites

Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross

Dec 06, 202118:47
56 - Andrew Cock-Starkey (Optimisey) on organic competitor research

56 - Andrew Cock-Starkey (Optimisey) on organic competitor research

The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research.

Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge.

In this episode, we discuss:

  • The benefits of conducting competitor research organically.
  • How often he would advise people to look at their competitors organically.
  • The most common mistakes he's seen when people undertake this activity.
  • For those who are new to the industry and want to start looking into this area, recommendations on where to begin.
  • How to manage time and ensure that you don't spend too much time looking into competitor performance.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/**


A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here.


As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Andrew's Twitter: https://twitter.com/Optimisey


Dec 01, 202120:04
55 - Amanda Milligan on how to build authority in digital marketing

55 - Amanda Milligan on how to build authority in digital marketing

The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing.

Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

In this episode, we discuss:

  • How to define authority
  • What makes a brand authoritative
  • The value there is in brands seeking to build/grow their authority
  • The common mistakes people make when going through this authority building process
  • How brands with more authority stand out from those who don't
  • What response she would give to a C-suite/senior manager who isn't interested in building authority


...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/*

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Amanda's Twitter: https://twitter.com/millanda


Nov 26, 202121:42
54 - Andy Thornton on LGBTQ+ inclusion in the marketing sector

54 - Andy Thornton on LGBTQ+ inclusion in the marketing sector

The wonderful Andy Thornton joins me on the show to discuss the important topic of LGBTQ+ inclusion in the marketing sector.

Andy Thornton is a Digital Marketing Executive for Noisy Little Monkey and a Stonewall LGBTQ+ Person of Faith Rolemodel. They trained with the School of Sexuality Education and have delivered workshops on LGBTQ+ identity and inclusion to schools, universities and even festival-goers! 

Andy has a sociology background and won the Peter Cressey Award at the University of Bath in 2020. He's done research into Queer and religious exclusion and have written, illustrated, and published a children's book called Rebekah's Secret Grandpa. Their current obsessions are TikTok marketing, Trans rights and tea.

In this episode, we discuss:

  • Defining what it means to be a marketer who is part of the LGBTQ+ community.
  • Why pronouns/identity are important to address as marketers?
  • Examples of brands/companies who tackle the issue of community inclusion well.
  • Resources to learn more about this for those who are new to this area.
  • What should non-LGBTQ+ marketers do to make workplaces more inclusive.
  • Advice for queer marketers struggling in non-inclusive workplaces who don't know where to start.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andy-thornton-podcast-interview**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Andy Twitter: https://twitter.com/humansatsuma

Nov 24, 202123:36
53 - Jessica Pardoe on starting your marketing career the right way, and avoiding burnout

53 - Jessica Pardoe on starting your marketing career the right way, and avoiding burnout

The brilliant Jessica Pardoe joins me on the show to discuss how best newcomers can start their marketing career, and how to avoid burnout too - as well as a few more tips thrown in!

Jessica is a PR Account Manager at Source PR in Cheshire, and you'll regularly find her on social media sharing her knowledge, and helping others.

In this episode, we discuss:

  • Thinking of her own career, what the one thing is that she wishes she could go back and do differently when she started.
  • What she thinks some of the common misconceptions are that people have when starting their marketing careers.
  • One piece of advice she could give someone who is brand new to the industry.
  • Tips for newcomers to the industry who are often keen to progress quickly and preventing overwork.
  • What people can do to prevent burnout.
  • How has the pandemic changed PR?
  • Advice from Jess on how to settle into a new job when on-boarding is purely remote.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/jessica-pardoe-podcast-interview**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Jessica Twitter: https://twitter.com/jessicapardoePR

Nov 09, 202119:48
52 - Riley Hope on using SEO as part of a COVID recovery for SMBs

52 - Riley Hope on using SEO as part of a COVID recovery for SMBs

How can small, and medium sized businesses start to recover from the effects of COVID? That's exactly what my brilliant guest this week - Riley Hope - will share the answers to. 

Riley Hope is an organic digital marketer with over five years of experience, with a majority of experience specialising in SEO for small-medium enterprises. She also has an academic background and has written multiple papers on SEO and the SME sector. This background is translated into her approach to SEO; especially in regards to anthropology and sociology. 

She is also wrapping up her MSc in Social Enterprise at the moment and her dissertation regarding how to revitalise the SME sector as we recover from COVID-19 while maintaining the tremendous growth in the third sector utilising SEO and organic digital strategy. 

In this episode, we discuss: 

  • How SMBs have been affected by COVID. 
  • Some of the key mistakes she's seen SMBs make during the pandemic. 
  • How she thinks SMBs should plan if the COVID situation worsens. 
  • How can SMB's start to recover from an SEO POV.

...and much more! 


** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/riley-hope-podcast-interview/** 

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! 

Useful Links: 

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks 

My Twitter page: https://twitter.com/AzeemDigital 

My website: https://www.iamazeemdigital.com/ 

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ 

Riley Twitter: https://twitter.com/reillyhope13

Oct 26, 202120:18
51 - Rejoice Ojiaku on how brands can get Black History Month right

51 - Rejoice Ojiaku on how brands can get Black History Month right

I invited Rejoice Ojiaku back onto the podcast to discuss what Black History Month is, and how brands can get Black History Month messaging right, without sounding tokenistic. This episode was recorded during the week of another period of individual attacks on Black people in our industry, for wanting a more diverse and inclusive space for us all.  

Rejoice is a content SEO creator, and co-founder of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry. 

In this episode, we discuss: 

What is Black History Month? 

What value does she see in brands highlighting Black History Month. 

Where in the past have brands got Black History Month wrong. 

How to sound genuine/authentic when using Black History Month in messaging. 

Advice for brands thinking about posting content for Black History Month. 

Advice for agencies/in-house companies who are considering highlighting the importance of Black History Month to their staff. 

Staying resilient in the face of racial adversity and attacks online. 


...and much more! 

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/rejoice-ojiaku-podcast-interview/** 

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! 

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks 

My Twitter page: https://twitter.com/AzeemDigital 

My website: https://www.iamazeemdigital.com/ 

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ 

Rejoice Twitter: https://twitter.com/RejiYates 

Oct 13, 202119:07
50 - Itamar Blauer on why people should practice sustainable SEO

50 - Itamar Blauer on why people should practice sustainable SEO

Sep 29, 202121:12
49 - Shomi Williams on mental health and seeking therapy in marketing

49 - Shomi Williams on mental health and seeking therapy in marketing

The amazing Shomi Williams, a psychological therapist, joins me on the show this week, discussing the important topic of mental health and seeking therapy in marketing. You really do not want to miss this incredibly powerful episode.

Shomi runs a platform online called Lafiya Health that focuses on delivering mental and physical health education and services in a culturally competent and accessible way. She also works with people on a 1:1 level to support them with their emotional well-being needs.

In this episode, we discuss

  • Why she thinks looking after mental health is important.
  • What (if any) differences does she believe exist between white professionals and POC professionals in marketing who need help with their mental wellbeing?
  • What she thinks the perceptions are of mental health and wellbeing in the POC community.
  • What she thinks holds people back from taking that first step and seeking out a professional to have a conversation with.
  • Advice for people listening currently struggling with their mental health.
  • Tips for approaching the issue with colleagues who you may feel are suffering from poor mental health.
  • Her thoughts on people having therapy and either being open about it, sharing with the public, or being guarded and saying nothing.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/shomi-williams-podcast-interview/**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Lafiya Health Twitter: https://twitter.com/LafiyaHealth

Lafiya Health: https://www.lafiyahealth.co.uk/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

Sep 01, 202122:00
48 - Sean Page on how marketing companies can improve recruitment processes

48 - Sean Page on how marketing companies can improve recruitment processes

Joining me on this episode of the podcast is the fantastic Sean Page, discussing how marketing companies can improve their recruitment processes.

Sean is a non-traditional Recruiter who works in the tech space. He was born and raised in Washington, DC in the United States. His passion is all things recruiting, people ops, and Diversity, Equity, Inclusion, and Belonging (DEIB) - which we touch upon in the episode in relation to recruitment.

In the episode we discuss:

  • Where the recruitment process is broken for marketing companies.
  • What differences he's noticed when working with POC talent and non POC candidates.
  • His response to the comment "we don't need more POC at this company, we need more talented people?"
  • Why he thinks companies are so reluctant to change their processes.
  • What changes does he think the industry needs to make to be better.
  • Thoughts on interview processes that are several stages long.
  • Advice for companies considering changing their processes.

...and so much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/sean-page-podcast-interview/**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sean's Twitter: https://twitter.com/SeanTalentW

Sean's LinkedIn: https://www.linkedin.com/in/sean-page-capm/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

Aug 25, 202124:09
47 - Janet Machuka on creating a great social media strategy

47 - Janet Machuka on creating a great social media strategy

Aug 11, 202121:58
46 - Derek Walker on understanding white privilege, and diversifying your boardrooms

46 - Derek Walker on understanding white privilege, and diversifying your boardrooms

This has to be one of the most thought provoking and powerful episodes I've recorded to date. What a way to start Season 2 of the Azeem Digital Asks podcast. Joining me is the incredible Derek Walker, someone that I have looked up to for a long time. 

Derek describes himself as the chief instigator, janitor, secretary and mailroom person for Brown and Browner advertising, and has over 30(!) years experience in the industry as a Black agency founder - as well as being passionate about Diversity and Inclusion.

In this episode, we discuss: 

  • Defining White privilege
  • What (if any) progress he's seen throughout the industry when it comes to being more diverse and inclusive
  • Why he thinks companies are hesitant to address this
  • His response to the critique of “we dont need more black and asian people in the boardroom, we simply need more talented people”
  • Where companies can start to address this issue
  • What white people can do to better understand their POC colleagues


...and so much more!

** FULL EPISODE TRANSCRIPT AVAILABLE ON https://www.iamazeemdigital.com/blog/derek-walker-podcast-interview/**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Derek's Twitter: https://twitter.com/dereklwalker

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

Jul 29, 202101:05:12
45 - Christine "Shep" Zirnheld (Marketing O'Clock) on the benefits of podcasting

45 - Christine "Shep" Zirnheld (Marketing O'Clock) on the benefits of podcasting

It's the Season 1 FINALE! What better guest to join me than a podcasting pro - Christine "Shep" Zirnheld, one of the hosts of the awesome Marketing O Clock podcast. We discuss all things podcasting, and the benefits of the medium.

For those who don't know who this awesome human being is, she describes herself as the "Real Housewife of Digital Marketing", she's a 2020 PPC Hero "Rising Star" in PPC, contributes to Search Engine Journal, she's got a book, and works for Cypress North.

In the episode, we discuss:

  • Her dream line up for a podcast show.
  • The benefits of podcasting.
  • What she would change if she started over again.
  • Tips and advice for anyone wanting to start their own podcast.
  • Mistakes she's made, and has seen being made.
  • Where you can go to learn more about podcasting.
  • How to explain the benefits of podcasting to someone who doesn't quite understand the medium.
  • Cool things she's done while podcasting.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Shep's Twitter: https://twitter.com/shepzirnheld

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.


*Season 2 will be coming soon, make sure you're subscribed to hear it first!*

Jun 30, 202126:01
44 - Tim Jensen on why PPC practitioners should learn more about Google Tag Manager

44 - Tim Jensen on why PPC practitioners should learn more about Google Tag Manager

Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager.

For those who don't know who Tim is - with close to a decade of experience in the digital marketing industry, he's worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he's particularly intrigued with the crossover between analytics and PPC.

In this episode, we discuss:

  • Why PPCers should have GTM knowledge in their skillset.
  • The benefits of knowing more about GTM from a PPC POV.
  • The types of things PPCers can do with GTM.
  • Biggest GTM mistakes he's seen
  • Explaining the benefits of upskilling a PPC team to learn more about GTM.
  • Where PPCers can go to learn about GTM.
  • Some cool stuff he's done with GTM.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Tim's Twitter: https://twitter.com/timothyjjensen

Tim's Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/

Tim's Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

Jun 02, 202122:12
43 - Kelvin Newman on BrightonSEO, and the safe return of in-person marketing conferences during COVID

43 - Kelvin Newman on BrightonSEO, and the safe return of in-person marketing conferences during COVID

My guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year.

Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO.

In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

In this episode, we discuss:

  • The challenges faced during COVID in 2020, and moving an in person event remote
  • Plans for this years BrightonSEO
  • Explaining the longer/different format
  • Measures the team are taking to ensure safety
  • Measures the team are taking to ensure overseas participants can still take part
  • Plan B in case of local/national lockdowns or tighter restrictions
  • Assurances given to those who are unsure/on the fence about attending
  • Advice for first time speakers

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Kelvin's Twitter: https://twitter.com/kelvinnewman

BrightonSEO Website: https://www.brightonseo.com/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

May 26, 202132:03
42 - Juliana Turnbull on going freelance, and hosting/running conference events
May 19, 202119:59
41 - Chima Mmeje on the power of great content
May 12, 202120:19
40 - Leigh George on creating the perfect marketing strategy, and the benefits of a PhD in Branding
May 05, 202125:36
39 - Britney Muller on machine learning, data science, and the future
Apr 28, 202131:08
38 - Billie Geena on managing developer relationships
Apr 21, 202120:56
37 - Elizabeth Solaru on luxury marketing, and attracting rich clients

37 - Elizabeth Solaru on luxury marketing, and attracting rich clients

Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients.

Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically opposed. She became a Scientist working for many years saving lives in the NHS. Then after doing an MBA, she went on to become a Headhunter recruiting CEOs, Chairpersons and board level executives in the private and public sectors.

We discuss:

  • What exactly luxury marketing is
  • How luxury marketing differs from traditional marketing
  • Mistakes she's made when marketing to rich clients
  • How to attract rich clients to your business
  • Tips for people considering moving into this area
  • Dealing with competitors in the luxury space

...and much more!

I really enjoyed recording this episode as this is an area of marketing I've been keen to learn more about. Elizabeth did not disappoint with her tips and knowledge.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Elizabeth's Website: https://luxurybusinessemporium.com/ (email: elizabeth@luxurybusinessemporium.com)

Instagram: https://www.instagram.com/luxurybusinessemporium/?hl=en-gb


Apr 14, 202127:51
36 - Sophie Brannon on SEO Strategy, and the remote vs office debate
Apr 07, 202124:24
35 - Rejoice Ojiaku and Wilhemina Gilbertson on salary transparency, and diversity and inclusion

35 - Rejoice Ojiaku and Wilhemina Gilbertson on salary transparency, and diversity and inclusion

Work in digital marketing? Want to get paid more? Wish more companies and individuals were open about what they earned? Then you absolutely HAVE to listen to this episode. I am joined by two absolutely incredible and inspirational human beings - Rejoice Ojiaku and Wilhemina Gilbertson.

They are better known as Reji and Willz, and together, they are both the founders of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry. 

We discuss:

  • What B-DigitalUK is, and how they came to create it.
  • Why they are both so open about their salaries in the industry, and both the advantages and disadvantages of this.
  • How they respond to negativity about their salaries.
  • Advice for graduates to negotiate higher starting salaries.
  • Tips for young Black marketers looking to negotiate higher salaries.
  • Why they feel there is such a lack of diversity within the industry.
  • Advice for people wanting to be allies and support under-represented groups.
  • Tips for those who have less confidence to speak up.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Reji Twitter: https://twitter.com/RejiYates

Willz Twitter: https://twitter.com/willz_PB

B-DigitalUK Instagram: instagram.com/b_digitaluk/

B-DigitalUK Twitter: twitter.com/BDigital_UK

B-DigitalUK LinkedIn: https://www.linkedin.com/company/b-digitaluk/

B-DigitalUK Facebook: facebook.com/BDigitallUK

Mar 31, 202142:30
34 - Cory Henke on the potential of YouTube, and the value of data visualisations with Power BI

34 - Cory Henke on the potential of YouTube, and the value of data visualisations with Power BI

Mar 24, 202129:43
33 - Christine Gritmon on building and maintaining your personal brand
Mar 17, 202128:50
32 - Sarah Scarfe on the benefits of PPC automation
Mar 10, 202120:45
31 - Miracle Inameti-Archibong on the impact of parenthood on career progress

31 - Miracle Inameti-Archibong on the impact of parenthood on career progress

Miracle Inameti-Archibong joins me on the show this week to discuss an important topic - the impact of parenthood on career progress, and just how progressive the digital marketing industry is. 

Miracle is the Head of SEO at Erudite, and is also a judge at the Drum Search Awards. You'll regularly see her sharing her knowledge either on Clubhouse, or Twitter - to name just two platforms.

We have a great, and important discussion on a key topic, based on a survey she ran. We discuss:

  • Why she wanted to, and what motivated her to undertake a survey on parents in the digital marketing industry.
  • Why she thinks parents feel their career progress has been affected by parenthood.
  • The differences in responses to her survey from mothers and fathers.
  • The impact that job level/seniority had on her data.
  • Which result shocked her the most.
  • How she thinks that the pandemic has shaped the workplace for parents.
  • The changes she would like to see the industry make to become more progressive.

..and much more!

This is an important discussion that I really don't think anyone should miss. 

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Miracle's Twitter Page: https://twitter.com/mira_inam

Miracle's Blog Post: https://erudite.agency/insights/is-the-digital-marketing-industry-progressive/

Mar 03, 202126:06
30 - Thierry Ngutegure on the importance of data accuracy
Feb 24, 202134:43
29 - Aleyda Solis on remote working, and growing an email subscriber list

29 - Aleyda Solis on remote working, and growing an email subscriber list

The fantastic Aleyda Solis joins me on the show this week. She's an International SEO Consultant, Speaker & Author, and the brains behind one of the best newsletters in the industry - SEOFOMO. She joins me to discuss remote working, and how she grew her email list. 

This episode was recorded shortly after the sad news that the industry had lost one of the most cared for, and helpful people there was - Hamlet Batista. Both myself and Aleyda spend some time discussing the impact that he had on us, and the industry - and discuss supporting his family via a GoFundMe donation page that you can find in the links below. Even if you can't donate, please share the link so that others may be able to.

In this episode, we discuss:

The pros and cons of remote working, and tips to help you work better remotely.

Where Aleyda got the idea from to start her newsletter.

The mistakes she's made along the way when growing her email subscriber list.

Advice for anyone considering starting, or wanting to grow their email subscriber list.

Where the idea for the referral competition came from.

Future plans for her email subscriber list growth.

...and so much more!


As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Hamlet Batista GoFundMe: https://uk.gofundme.com/f/in-memory-of-hamlet-batista

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Aleyda's Twitter Page: https://twitter.com/aleyda

Feb 17, 202158:30
28 - Sian Elvin on how Digital PR's can improve their pitching to journalists

28 - Sian Elvin on how Digital PR's can improve their pitching to journalists

Feb 10, 202130:36
27 - Kristina Azarenko on how COVID has impacted the Ecommerce industry
Feb 03, 202127:45
26 - Barry Schwartz On Staying Up To Date With The Latest In SEO, and Search Related News
Jan 21, 202137:26