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Azeem Digital Asks - The All-Round Digital Marketing Podcast

Azeem Digital Asks - The All-Round Digital Marketing Podcast

By Azeem Digital
The all-round digital marketing podcast designed to help people of all experience/skill levels become better at their jobs. Tips and tricks from top marketing experts delivered right to your ears.

Welcome to the "Azeem Digital Asks" digital marketing podcast, hosted by me, Azeem.

Over the course of this podcast, I'll be talking to some of the top marketers in the industry and learning more about them, and getting some really useful marketing tips from them to help you too!

If you're interested to learn more from some of the top names in the industry - then you are in the right place!
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52 - Riley Hope on using SEO as part of a COVID recovery for SMBs
How can small, and medium sized businesses start to recover from the effects of COVID? That's exactly what my brilliant guest this week - Riley Hope - will share the answers to.  Riley Hope is an organic digital marketer with over five years of experience, with a majority of experience specialising in SEO for small-medium enterprises. She also has an academic background and has written multiple papers on SEO and the SME sector. This background is translated into her approach to SEO; especially in regards to anthropology and sociology.  She is also wrapping up her MSc in Social Enterprise at the moment and her dissertation regarding how to revitalise the SME sector as we recover from COVID-19 while maintaining the tremendous growth in the third sector utilising SEO and organic digital strategy.  In this episode, we discuss:  How SMBs have been affected by COVID.  Some of the key mistakes she's seen SMBs make during the pandemic.  How she thinks SMBs should plan if the COVID situation worsens.  How can SMB's start to recover from an SEO POV. ...and much more!  ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/riley-hope-podcast-interview/**  As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!  Useful Links:  Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital  My website: https://www.iamazeemdigital.com/  Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  Riley Twitter: https://twitter.com/reillyhope13
20:18
October 26, 2021
51 - Rejoice Ojiaku on how brands can get Black History Month right
I invited Rejoice Ojiaku back onto the podcast to discuss what Black History Month is, and how brands can get Black History Month messaging right, without sounding tokenistic. This episode was recorded during the week of another period of individual attacks on Black people in our industry, for wanting a more diverse and inclusive space for us all.   Rejoice is a content SEO creator, and co-founder of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry.  In this episode, we discuss:  What is Black History Month?  What value does she see in brands highlighting Black History Month.  Where in the past have brands got Black History Month wrong.  How to sound genuine/authentic when using Black History Month in messaging.  Advice for brands thinking about posting content for Black History Month.  Advice for agencies/in-house companies who are considering highlighting the importance of Black History Month to their staff.  Staying resilient in the face of racial adversity and attacks online.  ...and much more!  ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/rejoice-ojiaku-podcast-interview/**  As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!  Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  My Twitter page: https://twitter.com/AzeemDigital  My website: https://www.iamazeemdigital.com/  Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  Rejoice Twitter: https://twitter.com/RejiYates 
19:07
October 13, 2021
50 - Itamar Blauer on why people should practice sustainable SEO
To mark hitting Episode 50 of the podcast (still can't believe it!) myself and Itamar hopped onto a recording, with just a topic - Sustainable SEO - and no agenda. In this episode, you'll learn lots of things - but mostly, why you should be considering SEO as a long term strategy. Itamar describes himself as an SEO Consultant, Trainer & Manager, author, and a YouTuber since 2008. In this episode, we discuss: What sustainable SEO is Advice for industry practitioners when working with clients Advice for clients, and business owners around developments in SEO Why the industry shouldn't chase after the latest shiny new development blindly ...and so much more! FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/itamar-blauer-podcast-interview/** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Connect with Itamar: Website: https://www.itamarblauer.com/  Work: https://www.curemedia.com/  Twitter: https://twitter.com/itamarblauer YouTube: https://www.youtube.com/channel/UCZjZzsFU-vtcj21xmvb2aRA LinkedIn: https://www.linkedin.com/in/itamarblauer/
21:12
September 29, 2021
49 - Shomi Williams on mental health and seeking therapy in marketing
The amazing Shomi Williams, a psychological therapist, joins me on the show this week, discussing the important topic of mental health and seeking therapy in marketing. You really do not want to miss this incredibly powerful episode. Shomi runs a platform online called Lafiya Health that focuses on delivering mental and physical health education and services in a culturally competent and accessible way. She also works with people on a 1:1 level to support them with their emotional well-being needs. In this episode, we discuss Why she thinks looking after mental health is important. What (if any) differences does she believe exist between white professionals and POC professionals in marketing who need help with their mental wellbeing? What she thinks the perceptions are of mental health and wellbeing in the POC community. What she thinks holds people back from taking that first step and seeking out a professional to have a conversation with. Advice for people listening currently struggling with their mental health. Tips for approaching the issue with colleagues who you may feel are suffering from poor mental health. Her thoughts on people having therapy and either being open about it, sharing with the public, or being guarded and saying nothing. ...and much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/shomi-williams-podcast-interview/** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Lafiya Health Twitter: https://twitter.com/LafiyaHealth Lafiya Health: https://www.lafiyahealth.co.uk/ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
22:00
September 1, 2021
48 - Sean Page on how marketing companies can improve recruitment processes
Joining me on this episode of the podcast is the fantastic Sean Page, discussing how marketing companies can improve their recruitment processes. Sean is a non-traditional Recruiter who works in the tech space. He was born and raised in Washington, DC in the United States. His passion is all things recruiting, people ops, and Diversity, Equity, Inclusion, and Belonging (DEIB) - which we touch upon in the episode in relation to recruitment. In the episode we discuss: Where the recruitment process is broken for marketing companies. What differences he's noticed when working with POC talent and non POC candidates. His response to the comment "we don't need more POC at this company, we need more talented people?" Why he thinks companies are so reluctant to change their processes. What changes does he think the industry needs to make to be better. Thoughts on interview processes that are several stages long. Advice for companies considering changing their processes. ...and so much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/sean-page-podcast-interview/** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sean's Twitter: https://twitter.com/SeanTalentW Sean's LinkedIn: https://www.linkedin.com/in/sean-page-capm/ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
24:09
August 25, 2021
47 - Janet Machuka on creating a great social media strategy
Joining me on this episode of the podcast is the brilliant Janet Machuka, discussing everything you need to create a great social media strategy. Janet is a social media marketing strategist, trainer, and founder of Africa Tweet Chat. She boasts over 100k followers on her social media with high levels of engagement on her posts, and was also recently listed amongst the top 200 of the most influent African women on Twitter. When it comes to social media, she really knows her stuff. It was only right for me to pick her brains and learn from her about how she does it. In the episode we discuss: Defining a social media strategy. The benefits of having a social media strategy in place. Where she see's most people making mistakes with this. Advice she would give to someone who is creating a strategy for the first time. ...and so much more! ** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/janet-machuka-podcast-interview/** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Janet's Twitter: https://twitter.com/janetmachuka_ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
21:58
August 11, 2021
46 - Derek Walker on understanding white privilege, and diversifying your boardrooms
This has to be one of the most thought provoking and powerful episodes I've recorded to date. What a way to start Season 2 of the Azeem Digital Asks podcast. Joining me is the incredible Derek Walker, someone that I have looked up to for a long time.  Derek describes himself as the chief instigator, janitor, secretary and mailroom person for Brown and Browner advertising, and has over 30(!) years experience in the industry as a Black agency founder - as well as being passionate about Diversity and Inclusion. In this episode, we discuss:  Defining White privilege What (if any) progress he's seen throughout the industry when it comes to being more diverse and inclusive Why he thinks companies are hesitant to address this His response to the critique of “we dont need more black and asian people in the boardroom, we simply need more talented people” Where companies can start to address this issue What white people can do to better understand their POC colleagues ...and so much more! ** FULL EPISODE TRANSCRIPT AVAILABLE ON https://www.iamazeemdigital.com/blog/derek-walker-podcast-interview/** As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Derek's Twitter: https://twitter.com/dereklwalker You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
01:05:12
July 29, 2021
45 - Christine "Shep" Zirnheld (Marketing O'Clock) on the benefits of podcasting
It's the Season 1 FINALE! What better guest to join me than a podcasting pro - Christine "Shep" Zirnheld, one of the hosts of the awesome Marketing O Clock podcast. We discuss all things podcasting, and the benefits of the medium. For those who don't know who this awesome human being is, she describes herself as the "Real Housewife of Digital Marketing", she's a 2020 PPC Hero "Rising Star" in PPC, contributes to Search Engine Journal, she's got a book, and works for Cypress North. In the episode, we discuss: Her dream line up for a podcast show. The benefits of podcasting. What she would change if she started over again. Tips and advice for anyone wanting to start their own podcast. Mistakes she's made, and has seen being made. Where you can go to learn more about podcasting. How to explain the benefits of podcasting to someone who doesn't quite understand the medium. Cool things she's done while podcasting. ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Shep's Twitter: https://twitter.com/shepzirnheld You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here. *Season 2 will be coming soon, make sure you're subscribed to hear it first!*
26:01
June 30, 2021
44 - Tim Jensen on why PPC practitioners should learn more about Google Tag Manager
Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager. For those who don't know who Tim is - with close to a decade of experience in the digital marketing industry, he's worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he's particularly intrigued with the crossover between analytics and PPC. In this episode, we discuss: Why PPCers should have GTM knowledge in their skillset. The benefits of knowing more about GTM from a PPC POV. The types of things PPCers can do with GTM. Biggest GTM mistakes he's seen Explaining the benefits of upskilling a PPC team to learn more about GTM. Where PPCers can go to learn about GTM. Some cool stuff he's done with GTM. ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Tim's Twitter: https://twitter.com/timothyjjensen Tim's Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/ Tim's Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
22:12
June 2, 2021
43 - Kelvin Newman on BrightonSEO, and the safe return of in-person marketing conferences during COVID
My guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year. Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards. In this episode, we discuss: The challenges faced during COVID in 2020, and moving an in person event remote Plans for this years BrightonSEO Explaining the longer/different format Measures the team are taking to ensure safety Measures the team are taking to ensure overseas participants can still take part Plan B in case of local/national lockdowns or tighter restrictions Assurances given to those who are unsure/on the fence about attending Advice for first time speakers ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Kelvin's Twitter: https://twitter.com/kelvinnewman BrightonSEO Website: https://www.brightonseo.com/ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
32:03
May 26, 2021
42 - Juliana Turnbull on going freelance, and hosting/running conference events
My guest on the Azeem Digital Asks podcast this week is the fantastic Juliana Turnbull, and we'll be talking all about going freelance, as well as hosting and running conference events. Better known as SEO Jo Blogs, she is a freelance marketing consultant, conference speaker, organiser of Search London, founder of Turn Digi, a finalist in the Global Freelancer 2020 awards, a Digital Women's Finalist - generally an all round incredibly awesome individual! In this episode, we talk: The inspiration to go freelance Surprises she found when she made the switch to freelance Advice on coping and getting through quieter periods Tips for people considering going freelance The difficulties of setting up and running events ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Juliana's Twitter: https://twitter.com/SEOJoBlogs You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
19:59
May 19, 2021
41 - Chima Mmeje on the power of great content
Joining me on the Azeem Digital Asks podcast this week is the absolutely brilliant Chima Mmeje, and we'll be talking all about the power, and benefits of great content. If you don't know Chima - you're missing out. She's the brains behind Zenith Copy, and is an SEO content writer and strategist for SaaS & Tech, has been featured in places like : Hackernoon, Search Engine Watch, Search Engine Land, Moz, HubSpot and the Content Marketing Institute to name a few!  In this episode, we discuss: Defining what great content is Why creating great content is important What success looks like when content is published Her biggest content creation mistakes she's made in the past Her process for creating content Where she thinks content fits within a good marketing strategy When she thinks you should review content after publishing ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Chima's Twitter: https://twitter.com/chimammeje You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.
20:19
May 12, 2021
40 - Leigh George on creating the perfect marketing strategy, and the benefits of a PhD in Branding
Joining me on the Azeem Digital Asks podcast this week is the awesome Dr Leigh George, and we'll be talking all about creating the perfect marketing strategy, as well as her PhD in Branding. She describes herself as the founder of Freedom—a strategic branding and marketing un-agency, has a PhD in branding, is a speaker, a learning in public supporter, a mentor, and can be found in high heels and always on the hunt for emerging fashion designers. In this episode, we discuss: Defining what a marketing strategy is Where people  go wrong when creating a marketing strategy Why she takes a contrarian view to personas and marketing funnels Learnings from her PhD in Branding that she has transferred over to her professional career Educating clients and thinking differently ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Leigh's Twitter: https://twitter.com/LeighGeorge
25:36
May 5, 2021
39 - Britney Muller on machine learning, data science, and the future
The incredibly talented Britney Muller joins me on the Azeem Digital Asks podcast this week, and I was lucky enough to get her thoughts on data science, machine learning and the future for these areas. Britney is well known and well respected throughout the industry, and rightly so - she's a keynote speaker, previously was the senior SEO scientist at Moz, data science student, and giver of the best MozCon introductions for speakers I've ever seen!  In this episode, we discuss: Defining what data science and ML is What it means to be a data scientist Preventing the misinterpretation of data The ethical implications of ML Mistakes that she's made on her journey into this field Educating the C-suite on this field What the future is for data science and ML How you can get started learning more about these fields ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Britney's Twitter: https://twitter.com/BritneyMuller
31:08
April 28, 2021
38 - Billie Geena on managing developer relationships
Joining me on the Azeem Digital Asks podcast this week is the fantastic Billie Geena, and we'll be talking all about managing developer relationships, and communicating with developers. Billie describes herself as a full time SEO Wizard, part time blogger, ambitious queen, and 'Young, Scrappy and Hungry'.  In this episode, we discuss: The best way to manage developer relationships Difficulties faced when talking to developers and how to overcome them Advice for people working with difficult developers How to speak a developer's language How to improve communication lines between marketers and developers Compromising on priority tasks ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Billie's Twitter: https://twitter.com/BillieGeena
20:56
April 21, 2021
37 - Elizabeth Solaru on luxury marketing, and attracting rich clients
Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients. Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically opposed. She became a Scientist working for many years saving lives in the NHS. Then after doing an MBA, she went on to become a Headhunter recruiting CEOs, Chairpersons and board level executives in the private and public sectors. We discuss: What exactly luxury marketing is How luxury marketing differs from traditional marketing Mistakes she's made when marketing to rich clients How to attract rich clients to your business Tips for people considering moving into this area Dealing with competitors in the luxury space ...and much more! I really enjoyed recording this episode as this is an area of marketing I've been keen to learn more about. Elizabeth did not disappoint with her tips and knowledge. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Elizabeth's Website: https://luxurybusinessemporium.com/ (email: elizabeth@luxurybusinessemporium.com) Instagram: https://www.instagram.com/luxurybusinessemporium/?hl=en-gb
27:51
April 14, 2021
36 - Sophie Brannon on SEO Strategy, and the remote vs office debate
The brilliant Sophie Brannon joins me on the show this week to discuss everything related to SEO strategies, and we also cover the recent debates about remote vs office work. Sophie is the Senior SEO Manager at Absolute Digital Media, recently spoke at BrightonSEO '21, and lives on coffee, red wine, and plants - interesting combination! We discuss: The definition of an SEO strategy. What she feels the most common overlooked aspect of SEO strategies are. Where people go wrong when strategising for SEO. Advice for junior staff members looking to learn more about the strategy side of SEO. Her self development and learning process, and tips. Her thoughts on the recent debates about returning to the office, vs staying remote. Managing and communicating remotely. ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sophie's Twitter: https://twitter.com/SophieBrannon
24:24
April 7, 2021
35 - Rejoice Ojiaku and Wilhemina Gilbertson on salary transparency, and diversity and inclusion
Work in digital marketing? Want to get paid more? Wish more companies and individuals were open about what they earned? Then you absolutely HAVE to listen to this episode. I am joined by two absolutely incredible and inspirational human beings - Rejoice Ojiaku and Wilhemina Gilbertson. They are better known as Reji and Willz, and together, they are both the founders of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry.  We discuss: What B-DigitalUK is, and how they came to create it. Why they are both so open about their salaries in the industry, and both the advantages and disadvantages of this. How they respond to negativity about their salaries. Advice for graduates to negotiate higher starting salaries. Tips for young Black marketers looking to negotiate higher salaries. Why they feel there is such a lack of diversity within the industry. Advice for people wanting to be allies and support under-represented groups. Tips for those who have less confidence to speak up. ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Reji Twitter: https://twitter.com/RejiYates Willz Twitter: https://twitter.com/willz_PB B-DigitalUK Instagram: instagram.com/b_digitaluk/ B-DigitalUK Twitter: twitter.com/BDigital_UK B-DigitalUK LinkedIn: https://www.linkedin.com/company/b-digitaluk/ B-DigitalUK Facebook: facebook.com/BDigitallUK
42:30
March 31, 2021
34 - Cory Henke on the potential of YouTube, and the value of data visualisations with Power BI
This week on the Azeem Digital Asks podcast, we're talking about the potential of YouTube advertising, as well as the value of data visualisations with Power BI. My guest is the amazing Cory Henke, someone I consider to be a real thought leader in both of these spaces. Cory is a Speaker, BI Consultant, and Agency Founder - and you'll often find him on Clubhouse sharing knowledge from his years of expertise. It was a no brainer for me to have him involved on the show, especially if you are one of the people who don't yet have access to Clubhouse - I've got you covered! We discuss: Common pushbacks when recommending YouTube to clients, and how to overcome them. Explaining the ROI of YouTube. Some case studies that Cory recommends, as well as how simple it is to get started with YouTube. Where to get started with Power BI. The differences he's noted between Power BI and Google Data Studio. Where people can go to start learning about Power BI. ...and so much more! This is definitely an episode not to be missed if you're interested in learning more about video advertising and data visualisation - from one of the pro's! As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Cory's Twitter Page: https://www.twitter.com/coryhenke
29:43
March 24, 2021
33 - Christine Gritmon on building and maintaining your personal brand
My guest this week is the fantastic Christine Gritmon. You've probably seen her all over social media with her awesome GIF reactions to messages. She describes herself as a GIF machine, microbusiness megafan, she's a personal branding coach, and a social media trainer, as well as hosting her own chats too! In this episode, I get to pick her brains all about her expertise - personal branding. We discuss: Why brand building is important. What holds people back from building their personal brand. The unique and creative ways that she's seen personal brands being built. Thoughts on employers valuing individuals personal brands. Tips and tricks on learning more about growing a personal brand. ..and much more! This isn't an episode to be missed if you want to know more about personal branding. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Christine's Twitter Page: https://www.twitter.com/cgritmon
28:50
March 17, 2021
32 - Sarah Scarfe on the benefits of PPC automation
The lovely Sarah Scarfe is my guest on the podcast this week. She's completely obsessed with all things paid advertising and data related, with over 10 years in-house, agency and contracting experience. We have a great conversation about PPC and automation. We discuss: Why she thinks more people should be automating PPC tasks. Her favourite automation tips, and favourite scripts. The impact that learning more about PPC automation had on her. Where she recommends people go to learn more about PPC automation. ..and more! This is an episode not to be missed if you want to know more about PPC, and automation. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sarah's Twitter Page: https://twitter.com/sarahscarfemktg
20:45
March 10, 2021
31 - Miracle Inameti-Archibong on the impact of parenthood on career progress
Miracle Inameti-Archibong joins me on the show this week to discuss an important topic - the impact of parenthood on career progress, and just how progressive the digital marketing industry is.  Miracle is the Head of SEO at Erudite, and is also a judge at the Drum Search Awards. You'll regularly see her sharing her knowledge either on Clubhouse, or Twitter - to name just two platforms. We have a great, and important discussion on a key topic, based on a survey she ran. We discuss: Why she wanted to, and what motivated her to undertake a survey on parents in the digital marketing industry. Why she thinks parents feel their career progress has been affected by parenthood. The differences in responses to her survey from mothers and fathers. The impact that job level/seniority had on her data. Which result shocked her the most. How she thinks that the pandemic has shaped the workplace for parents. The changes she would like to see the industry make to become more progressive. ..and much more! This is an important discussion that I really don't think anyone should miss.  As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Miracle's Twitter Page: https://twitter.com/mira_inam Miracle's Blog Post: https://erudite.agency/insights/is-the-digital-marketing-industry-progressive/
26:06
March 3, 2021
30 - Thierry Ngutegure on the importance of data accuracy
Joining me on the Azeem Digital Asks podcast this week is the simply brilliant Thierry Ngutegure - Data and Insights Manager at Rise at Seven. Quite simply, for me, there's nobody that thinks about or approaches data in the way that Thierry does. He makes it accessible for people of all levels and is fantastic as visualising it too. We discuss: The biggest mistakes he thinks people make with data analysis. Advice for people wanting to start a career in this area. The failures he's made, and experienced from others. His favourite piece of data analysis that he's produced. Thoughts on 'bending' data to tell a predetermined story, rather than letting the data do the talking. ....and so much more! It's incredibly easy to see why he is so well respected, well liked, and is genuinely one of the nicest people you could meet. I hope you enjoy this episode as much as we did recording it. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Thierry's Twitter Page: https://twitter.com/ThierryAlain Thierry's Podcast: https://www.youtube.com/watch?v=pfzu1mlx_lc
34:43
February 24, 2021
29 - Aleyda Solis on remote working, and growing an email subscriber list
The fantastic Aleyda Solis joins me on the show this week. She's an International SEO Consultant, Speaker & Author, and the brains behind one of the best newsletters in the industry - SEOFOMO. She joins me to discuss remote working, and how she grew her email list.  This episode was recorded shortly after the sad news that the industry had lost one of the most cared for, and helpful people there was - Hamlet Batista. Both myself and Aleyda spend some time discussing the impact that he had on us, and the industry - and discuss supporting his family via a GoFundMe donation page that you can find in the links below. Even if you can't donate, please share the link so that others may be able to. In this episode, we discuss: The pros and cons of remote working, and tips to help you work better remotely. Where Aleyda got the idea from to start her newsletter. The mistakes she's made along the way when growing her email subscriber list. Advice for anyone considering starting, or wanting to grow their email subscriber list. Where the idea for the referral competition came from. Future plans for her email subscriber list growth. ...and so much more! As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Hamlet Batista GoFundMe: https://uk.gofundme.com/f/in-memory-of-hamlet-batista Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Aleyda's Twitter Page: https://twitter.com/aleyda
58:30
February 17, 2021
28 - Sian Elvin on how Digital PR's can improve their pitching to journalists
Wouldn't you love to know some really useful tips on how to pitch to a journalist, from someone who has not just student and local press experience, but nationals too? Look (and listen) no further.  The wonderful Sian Elvin - award winning journalist and assistant news editor at Metro.co.uk - comes onto the show to discuss all things pitching, her inbox, and some of the mistakes she's seen people make when trying to pitch stories to her. If you missed her awesome talk at BrightonSEO last year, then you missed a great talk! We cover: How she got into her industry What Digital PR's (or anyone pitching to journalists) can do to make their lives easier The biggest pitching mistakes she's experienced The failures, and cringe-worthy pitches that land into her inbox Her thoughts on "clickbait" style pitches The best way to get your pitch emails opened, and the best time to pitch and much more! This really is not an episode you will want to miss. Whatever your level of experience with Digital PR, Sian shares some really useful insights across her years of experience that will really help listeners become better at their jobs. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sian's Twitter Page: https://twitter.com/SianElvin
30:36
February 10, 2021
27 - Kristina Azarenko on how COVID has impacted the Ecommerce industry
What a way to start the next season/phase of episodes of the Azeem Digital Asks podcast.  My guest is the SEO Twitter Flame, my good friend, Kristina Azarenko. She is a Toronto based SEO consultant, providing eCommerce SEO, Technical SEO, Website Migrations and Google Analytics consulting so that you can finally get what you’re looking for - via her company MarketingSyrup. Kristina is someone I consider to be one of the foremost experts in the Ecommerce space, and also runs her own SEO course, as well as recently releasing a Chrome extension which has over 5,000(!) downloads! We discuss: How she went from being a debt collector to starting her own business. The impact of COVID on Ecommerce, and how businesses have responded. Advice for businesses who are considering investing more in the space. The biggest mistakes she has seen people in the space make. What behaviour changes she has noticed from consumers as a result of the pandemic. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Kristina's Twitter Page: https://twitter.com/azarchick  Kristina's Website: https://marketingsyrup.com/ SEO Pro Chrome Extension: https://marketingsyrup.com/seo-pro-extension/
27:45
February 3, 2021
26 - Barry Schwartz On Staying Up To Date With The Latest In SEO, and Search Related News
Joining me on this episode is Barry Schwartz, CEO of RustyBrick. He's the founder of Search Engine Roundtable, and has covered search news for over 17 years (You may recognise him from his famous "not new" replies when people share updates on Twitter). As well as this he is a co-ordinator, speaker, and moderator at many search marketing conferences. We have a great conversation about how he keeps up to date with everything going on in search, his origin story, some of the challenges he's faced, responding to negative comments he gets, and how he manages to get a lot of work done during the day. As always, please like, rate, share, and subscribe - tell a friend to tell a friend!  Useful links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Barry's website: https://www.rustybrick.com/barry Barry's YouTube: https://www.youtube.com/user/rustybrick Barry's Twitter: https://twitter.com/rustybrick Search Engine Roundtable: https://www.seroundtable.com/ Search Engine Land: https://searchengineland.com/
37:26
January 21, 2021
25 - What Makes John Mueller, and SEO Q&A/Predictions for 2021
Happy new year! Welcome to 2021. Joining me on the Azeem Digital Asks podcast for the first episode of 2021 is Google's very own, John Mueller. John is always super helpful over on Twitter, taking time out to help people with their general SEO queries and giving pointers. John was kind enough to take some time out of his schedule to talk about: What his autobiography would be called, if he wrote one. His journey into the industry, starting right from his school days, moving countries - and eventually arriving at Google. Learnings from his years in the industry, as well as running his own companies. Who he sees as inspirational in the industry. What he considers he's failed at in 2020. The impact of COVID, professionally, and transitioning to remote working. What he does to improve his self development and learning. We then get onto answering some SEO specific questions sent in by the listeners, which include one from me about Apple potentially launching a search engine. John talks about: The recommended academic/career path to become a top SEO/digital marketer. Responding to algorithm changes, and stopping AI from learning. Who's responsibility it is to push forward inclusiveness in SERPs. What he thinks about Apple potentially launching their own search engine. Tips and advice to start 2021 on the right foot, and have a successful year. As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast!  John's Twitter: https://twitter.com/JohnMu Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
01:04:04
January 6, 2021
24 - Izzi Smith on why SEO needs a facelift in 2021
For the final episode of 2020, I have an incredible guest - Izzi Smith -  a Munich-based SEO with a penchant for SERP optimization, Structured Data, UX, tech SEO, and making people smile with her cheesy jokes and SEO memes. She's also a regular on the conference speaking circuit, and shares LOTS of useful information.  We talk about: Her origins in the industry, moving from Burnley to Munich - having never been abroad or on a plane before! Why she chose a career in SEO. How she learns about SEO and stays up to date, and improves her soft skills. Putting herself "out there" and dealing with impostor syndrome. How she has been coping with COVID restrictions, and tips for people who aren't fond of remote working. Her biggest failure last year, and what she learned from it. Why SEO needs a "facelift" Advice for people heading into 2021 seeking inspiration. and so much more! You'll really enjoy this episode, possibly more than we did making it. A lot of fun and laughter was had! As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast! See you in 2021! Izzi's Twitter: https://twitter.com/izzionfire Izzi's Website: https://izzismith.com/ SEO Memes: https://izzismith.com/seo-memes/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
49:17
December 22, 2020
23 - Rand Fishkin on managing SparkToro's churn rate, and the responsibility of networks to manage misinformation/disinformation
Joining me on the show this week is the awesome Rand Fishkin. He is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. In this episode, we get into: Algorithms, and the responsibility of networks to manage misinformation/disinformation SparkToro's high churn rate, and the challenges he's having with the product  Lessons he's learned throughout his career Where, and who Rand draws his inspiration from Diversity, Equity, and Inclusion within the industry, and how he went about diversifying MozCon lineups Why he feels he's been unsuccessful with his content strategy/marketing for SparkToro during the last year Where the inspiration came from to write the blog post about leaving Moz, and why he wrote it. How he deals with negative responses to his content His theory about Google's deep-learning algorithms weighting unlinked brand mentions more than it it is links by themselves. ..and so much more! There's a lot of value to be had from this episode - you won't want to miss it! As always, please tell a friend to tell a friend - subscribe, rate, like, and share this - it all helps! Rand's Twitter: https://twitter.com/randfish SparkToro: https://sparktoro.com/ The blog post we discussed: https://sparktoro.com/blog/im-ending-my-tenure-on-mozs-board-welcoming-tara-reed-and-asia-orangio/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
01:00:46
December 16, 2020
22 - Kirk Williams on the future of Google Ads, and his PPC book
On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk -  widely renowned PPC Expert, Conference Speaker, and more recently - book author!  We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing."  Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss! Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications.  Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads.   Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep.  As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast! Kirk's Twitter: https://twitter.com/PPCKirk ZATO Marketing: https://zatomarketing.com/ More about the book: https://zatomarketing.com/ppc-marketing-book/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
39:39
December 9, 2020
21 - Mike Blumenthal on the changes he's seen in local SEO over the years
My guest on the show this week is the brilliant Mike Blumenthal. He has an extensive background in the industry and is widely recognised as a Local SEO expert. Many current SEO's have cited Mike as their inspiration and it's really not hard to see why after talking to him. Mike has spent a large part of his career analysing everything there is in terms of local SEO and widely shares this information in blog posts, and conference talks, to name a few. It was a real pleasure to get the opportunity to learn more about, and from him. We have a brilliant conversation around: why do we need "superstars" in local, & SEO? the changes he's seen in local over the years why people should stop chasing "silver bullets" when it comes to local and so much more! There's a lot of value to be had from listening to this episode, whether you are in local SEO or not. Someone with Mike's experience in the industry is definitely worth listening to and he is incredibly open and honest about his own journey through the industry too.  As always, please like, rate, share and subscribe - please tell a friend to tell a friend about the podcast! Mike's Twitter: https://twitter.com/mblumenthal Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
30:19
December 7, 2020
20 - Garrett Sussman on failed migrations, and the "new normal"
Episode 20! It was only right after the brilliant Garrett Sussman had me on his show that I returned the favour and found out what makes him tick.  Garrett is the Head of Content at Traject, has his own podcast where he picks the brains and shares useful tips from some brilliant people in the industry, and is genuinely one of the nicest guys you could meet. We talk about failed migrations, where he draws his inspiration from, we dive deeper into his podcast - how it came about, why you should listen to it, "the new normal", which areas of marketing he would love to learn more about, and so much more! As always, please tell a friend to tell a friend, like, rate, share and subscribe to the podcast! Garrett's Twitter: https://twitter.com/garrettsussman His podcast: https://bytraject.com/podcast/  Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
31:21
December 2, 2020
19 - Diana Richardson on managing the large SEMrush community
What a guest we have on the show this week. Joining me is the awesome Diana Richardson who is the social media, and community manager at SEMrush.  She loves wine, she’s a public speaker, she’s a thyroid cancer survivor, and she is into SEO, SEM, digital marketing, and you'll more often than not find her being super helpful and helping curate the great #SEMRushChat over on Twitter. We have a brilliant conversation about her extensive experience in the industry, the hundreds of people she named as inspirations to her, what her role involves now with SEMrush, what it's like managing such a large community during a pandemic - and to top it all off - she takes over the show and basically interviews herself too! A really enjoyable episode to record, as usual, please listen, like, rate, share and subscribe - and tell a friend to tell a friend about the show! Diana's Twitter: https://twitter.com/dianarich013 Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
29:48
November 25, 2020
18 - Owain Lloyd-Williams on international SEO and the challenges of working with different search engines
My guest on the show this week is the awesome Owain Lloyd-Williams. He is an SEO consultant with a decade's experience in the digital marketing industry.  He initially cut his SEO teeth during a long stint working in China in a previous life. During his time in the industry, he has consulted for a large palette of brands in a variety of industries in both agency and in-house settings and has a particular focus in ecommerce SEO.  Outside of SEO he is a dab hand at guitar and Mandarin Chinese and still dreams of being Prime Minister when he grows up. We have a great conversation about eCommerce SEO, international SEO, the challenges of working with different search engines, and so much more.  Check the episode out now, and as always, tell a friend to tell a friend, please like, rate, share, and subscribe to the podcast! Owain's Twitter: https://twitter.com/owain_lw Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
33:24
November 18, 2020
17 - Melanie Deziel on content creation, and improving your Digital PR and outreach skills
My guest on the show this week is the incredible Melanie Deziel. She is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others.  Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She has an incredible background, that covers various aspects of media and marketing, and we talk about: Her journey into the industry What advice she would give to her younger self Who inspires her Impostor syndrome, and digital burnout Advice for people who want to start, or improve their speaking career The impact COVID had on her business, and how she had to adapt An insight into her Amazon bestselling book Advice on how to improve your Digital PR, and outreach skills Juggling parenthood alongside her work, during a pandemic and so much more!!! Her book maintains a 5-star rating, and has topped Amazon charts: #1 Bestseller in Marketing #1 Bestseller in Business Communications #1 New Release in Creativity #1 New Release in Communication Skills #2 New Release in Web Marketing #3 New Release in Marketing #4 New Release in Marketing & Sales #7 New Release in E-Commerce This really is one episode you'll come back to over and over again - you won't want to miss this. Useful links: Twitter: https://twitter.com/mdeziel Instagram: https://Instagram.com/meldeziel LinkedIn: https://linkedin.com/in/melaniedeziel Facebook: https://facebook.com/storyfuel As always, please like, rate, share and subscribe - tell a friend to tell a friend!
49:12
November 11, 2020
16 - Rebekah Dunne on what makes great copywriting
My guest on the show this week is the awesome Rebekah Dunne, content executive at Sweet Digital agency, based in the Black Country in the West Midlands. We have a great conversation about her background, how she'd survive a zombie apocalypse (you read that right), Gilmore Girls, her passion for writing, the need for a "tribe", people who you can lift up and who lift you up too - and so much more. Rebekah's Twitter: https://twitter.com/RebekahDunne Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ As always, tell a friend to tell a friend - please like, rate, share and subscribe to the podcast!
17:32
November 3, 2020
15 - Joyann Boyce on making inclusive marketing the industry standard
My guest on the show this week is the fantastic Joyann Boyce. She is the founder of The Social Detail, co-founder of the BME Collective, and a Data Fellow with the South West Creative Technology Network. She's also someone I have had the pleasure of sharing a webinar presentation with recently, and definitely worth following on social media as the content she shares really makes you think critically about inclusive marketing. Joyann is incredibly passionate about making inclusive marketing the industry standard, and we have a great conversation about that very subject. We also talk about where she has succeeded and failed within her career, and she was kind enough to give the podcast an exclusive announcement about an upcoming project she is working on - you won't want to miss this episode. As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Joyann's Twitter: https://twitter.com/joyannboyce Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Useful Links that Joyann would like to share: https://www.youtube.com/watch?v=NBHJSuau8PQ https://www.swctn.org.uk/data/fellows/joyann-boyce/ https://www.salesforce.com/blog/2019/02/inclusive-marketing-equality-trailhead.html https://academy.hubspot.com/ 
26:02
October 28, 2020
14 - Christina Brodzky on mindset, and her journey into the industry
The absolutely awesome Christina Brodzky, founder of MediaSesh, joins me on the show this week. She has been in the industry for over 11 years, and has experience in working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before growing her own SEO consulting firm. We have a great conversation about her journey into the industry, how she views failure, and she really gives you an insight into her mindset and how she works. I even managed to put her on the spot and ask her why people should work with her, and she gives an absolutely brilliant answer right off the bat - you really don't want to miss this episode. After we finished recording this, I definitely spent some time reframing some of the ways I approach things, based on the great advice she gave. As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! MediaSesh Website: https://www.mediasesh.com/ Christina's Twitter: https://twitter.com/cbrodzky Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
23:58
October 21, 2020
13 - Rikki Lear on running a marketing agency during COVID-19
Joining me this week on the show is the fantastic Rikki Lear, Director of Digital 22, a specialist HubSpot agency, based in the UK.  To put it quite simply, you should ABSOLUTELY listen to this episode - Rikki is incredibly open, and honest - and shares all of the highs, and some of the lows that he's experienced throughout his career. He talks about the difficulties of looking after an agency during COVID, and shares some incredibly useful advice that pretty much everyone in the industry I think would benefit from. Rikki also shares the story behind how Digital 22 started, which (when I heard it) had me in tears of laughter. He's genuinely a nice guy, and I'd strongly recommend hearing his story. As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Digital 22 Website: https://www.digital22.com/ Rikki's Twitter: https://twitter.com/rikki_lear Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ *THAT* goal we spoke about - https://youtu.be/5y9fEjU6i08 
39:26
October 14, 2020
12 - Andrea Cruz on keeping up to date with the PPC industry
My guest this week is the incredible Andrea Cruz. She's the Digital Marketing Manager at KoMarketing, a conference speaker, corgi mom, and most importantly - listed TWICE as one of the top 50 most influential PPC experts to follow by PPC Hero.  In this episode, we discuss which of her previous and current colleagues are a big source of inspiration for her, what she really values and enjoys about the digital marketing industry, which publications and podcasts she uses to stay on top of the industry daily, and much, much more. It's a real pleasure for me to have someone I look up to in the PPC industry join me on the show. As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Andrea's Twitter: https://twitter.com/andreacruz92 Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
27:45
October 7, 2020
11 - Sophie Gibson on gaining confidence in the industry
Following on from the first part of the Rise at Seven special this week, my guest on this episode is the awesome Sophie Gibson.  Sophie is an SEO Strategist at Rise at Seven, and also is the queen of penguin gifts - which she shares more about in the episode. Hear from Sophie about gaining confidence, who is an inspiration for her in the industry, and also to get a nice preview of her upcoming BrightonSEO talk.  As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Sophie's Twitter: https://twitter.com/sophiegibson Rise at Seven Website: https://riseatseven.com/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
23:39
September 30, 2020
10 - Luke Cope on imposter syndrome in marketing
To mark hitting episode 10, I'm doing a double release this week, and it's a Rise at Seven special! First up, my guest is the absolutely brilliant Luke Cope. Luke is a the Head of Digital Strategy at Rise at Seven (having just been promoted yesterday - CONGRATULATIONS LUKE!), and he shares a lot of knowledge from his years in the industry. You won't want to miss this episode, because he shares about how he met Carrie and Stephen from Rise, and quit his job as Head of Digital at another agency THE NEXT DAY, to (in his own words) "guilt trip" them into hiring him. Luke is very open and honest in this episode, and shares some of his successes, and failures, and talks quite candidly about impostor syndrome too.  As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Luke's Twitter: https://twitter.com/Copozade Rise at Seven Website: https://riseatseven.com/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
23:03
September 29, 2020
09 - Azeem Digital Asks X SEO SAS Podcast
When podcasts collide! In an absolute first for the podcast, I'm joined by TWO guests, the incredible Sarah and Hannah, co-hosts of the wonderful SEO SAS Podcast. We have a great conversation about how they began their podcast, how they feel about becoming co-workers, and they also share some really useful tips that can help you become better marketers. We also get to the bottom of why one of them had their eyebrows done - for a podcast - you read that right. It was an absolute pleasure to record this with two brilliant people who have a lot to share about their past experiences and how it helped them to become who they are today, this episode (I think!) is guaranteed to brighten up your day.  As always, if you enjoyed this, and other episodes - please like, share, rate and subscribe - it really helps! SEO SAS Twitter: https://twitter.com/seo_sas? Listen to their podcast here: https://seo-sas-podcast.captivate.fm Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
51:17
September 23, 2020
08 - Phil Drinkwater on psychology and SEO, and tips to start your own business
This week, I'm joined by the fantastic Phil Drinkwater. Phil has over 20 years in the industry and brings a unique approach to SEO, which he shares more about during this episode. There's also some fantastic advice for those who are looking to start a business too. This is a very insightful episode where Phil really shares everything he's picked up over the years that he has been in the industry. As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast! Phil's website: https://phildrinkwater.com/ Phil's Twitter: https://twitter.com/phil_drinkwater Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
37:50
September 17, 2020
07 - Phil Gregory on how SEO has changed over the years
In this episode, I'm joined by the brilliant Phil Gregory. Phil describes himself as "a mixed race SEO business owner, in the all white peak district..labelled a failure most of my life, i'm a militant and a fighter, passionate about improving the web." He's been in the industry for many years and has seen a lot of change. Hear how he approaches SEO, who he draws inspiration from in the industry, and what his thoughts are on diversity in the industry too - a great episode. Phil's website: https://peakdistrictseo.co.uk/ Phil's Twitter: https://twitter.com/AskPhilSeo  Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
31:48
September 9, 2020
06 - Areej AbuAli on Women in Tech SEO, and her future plans
Another episode, another great guest. In this episode, I'm joined by the incredible Areej AbuAli - founder of Women in Tech SEO, conference speaker, and Tech SEO wizard. Genuinely one of the nicest people in this industry who I'm proud to be able to call a friend. Learn about her background, what led her to start Women in Tech SEO, how COVID has affected her professionally, and her future plans for world domination. Women in Tech SEO Website: https://www.womenintechseo.com/
31:47
September 2, 2020
05 - Rebecca Roberts on marketing to the younger generation
Hello and welcome to another episode of the Azeem Digital Asks podcast. In this episode, I’m joined by the founder of Thread and Fable, the brilliant Rebecca Roberts. She’s a chartered marketer with over 16 years of experience in the industry, with a great background in high performance sport as well as the higher education sector. She’s really passionate about youth marketing, and she regularly talks at events, delivers workshops, as well as sharing great content about youth marketing which is really insightful - if you don't follow her on social media, you really should. Sit back, relax, and enjoy learning about Rebecca’s journey and tips to succeed. Find out more about Thread and Fable here: https://threadandfable.com/ Rebecca's Twitter: https://twitter.com/rebecca7roberts Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/
24:23
August 26, 2020
04 - Anu Adegbola on positivity, experience, and a big announcement!
In this episode, I got to pick the brains of the brilliant Anu Adegbola. She's got over 10 years experience in the industry, is a conference speaker, she's founded her own company, and she's also kind enough to do a podcast roundup of the weekly #ppcchat on Twitter - a busy woman! She also has a big announcement to confirm on the podcast which you may have missed if you didn't catch the press release recently - tune in to find out what it is! I know I say this with every guest but I do really enjoy recording these episodes and learning about some of the top names in the industry. Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital Anu's website: https://www.mindswan.com/ Anu's Twitter: https://twitter.com/mindswanppc My website: https://www.iamazeemdigital.com/
33:00
August 19, 2020
03 - Hannah Butcher on the benefits of mentoring in marketing
In this episode, I'm joined by the brilliant Hannah Butcher. She is an agency owner, and a mentor. We have a great conversation around her journey into the industry, how COVID-19 affected her professionally, what led her to start her own business, and most importantly - how she got into mentoring and what the benefits are. Really interesting conversation, and enjoyed recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating. Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital Hannah's website: https://www.belong-digital.co.uk/ Hannah's Twitter: https://twitter.com/HannahFButcher
21:40
August 12, 2020
02 - Maret Reutelingsperger on natural storytelling, and starting her own company
In this episode, I had the pleasure of talking to the brains behind Mobe Digital, Maret Reutelingsperger. Maret describes herself as a natural story teller, and that really shines through in the way she comes across when she talks - it's no surprise she is asked to speak at conferences and webinars. We have a great conversation about what she's learned from her previous marketing roles, and her transition into forming her own company, as well as some tough lessons that she's had to learn the hard way. We had a lot of fun recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating.  Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital Maret's website: https://www.mobedigital.com/
25:39
August 5, 2020
01 - Luke Carthy on starting his own Ecommerce business
In this episode, I had the pleasure of talking to the incredible Luke Carthy.  Luke describes himself as an eCommerce growth consultant specialising in strategy, search & conversion. I describe him as "Mr. Ecommerce" - he's always sharing really useful knowledge online, or even at in person events too. We have a great conversation about how he got to where he is today, who inspires him in the industry, what he's succeeded and failed at, and even BLM too. Luke gives us a sneak preview into a project he's working on at the moment, amongst other things. We had a lot of fun recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating.  You can find more information on this podcast here.  Podcast Twitter Page: https://twitter.com/AzeemDigiAsks   My website: https://www.iamazeemdigital.com  My Twitter page: https://twitter.com/AzeemDigital Luke's website:  https://lukecarthy.com/
33:20
July 28, 2020
Azeem Digital Asks - The Podcast Trailer
Hello, my name is Azeem, and you’re listening a trailer for my upcoming podcast called “Azeem Digital Asks”. Over the course of this podcast, I’ll be releasing various episodes, each with a different theme behind what I ask. The first few episodes I’ve named as – “what makes a marketer”, where I find out how some of the industries top tier marketers got to where they are today, and their journey into marketing.
00:35
July 23, 2020