B2B IMPACT
By B2B IMPACT
B2B IMPACTOct 28, 2020
B2B IMPACT #16 - Sustainability
TBC
B2B IMPACT #15 - B2B thought leadership: A reappraisal
Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact?
Hear from our very own thought leader, Holly Mair (Head of Content at BDB) as she speaks with Matt and Oli about the importance of adopting a mindset of thought leadership.
Looking to take your thought leadership efforts to the next level? Dive in our latest edition of the knowledge: https://bit.ly/3x5T1f0
B2B IMPACT #14 - Taking creative visualisation to the next level
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
B2B IMPACT #13 - How to manage change in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Change is never easy. It's uncomfortable and it can be difficult to get all your stakeholders on board with the idea. So how can 'change' be managed within B2B and what can you do ensure any changes you do make don't overturn all the success you've already achieved?
Hear from Matt and Oli in our latest podcast! Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Process Creation To Habit Formation: https://www.valuize.co/mastering-organizational-change-management/
B2B IMPACT #12 - Future of AI in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Can AI pave the way for B2B marketing? As the futuristic idea of artificial intelligence becomes ever-more a part of our day to day lives, Matt and Oli take a good look at what some of the pros, cons and solutions might be. Is it time to embrace AI in the workplace for good?
DALL-E 2, AI artwork:
https://openai.com/dall-e-2/
Apps to create human like voice over with AI:
https://www.youtube.com/watch?v=MPQYTOuJawU
The ethics of AI:
https://dresscodeny.com/work/hpe-the-ethics-of-ai/
What is artificial intelligence?
https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence
B2B IMPACT #11 - B2B Marketing in a Recession
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales. Find out what Matt and Oli have to say on this...
B2B IMPACT #10 - Does TikTok have a place in B2B marketing?
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? This week, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.
B2B IMPACT #09 - BDB IMPACT Day
We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best experiences as a BDB team member so far,’ our first Impact Day was definitely one to remember…
B2B IMPACT #08 - Getting forecasting right
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Forecasting can play a major role in your company's success. Accurate sales forecasts allows business leaders to make smarter decisions when setting goals, hiring, budgeting and other revenue-impacting factors. But knowing how to navigate your business forecast isn't always an easy feat to accomplish.
Join Matt and Oli as they talk about the challenges and solutions that regularly present themselves when navigating forecasting in the B2B sector.
B2B IMPACT #07 - Talent wars in the post-pandemic employment market
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli discuss the great resignation, a recent phenomenon of employees voluntarily quitting their jobs en masse and the fight for talent that followed it.
Meet us in the Metaverse: A podcast like no other
YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week the B2B IMPACT podcast comes to you straight from the Metaverse!
Matt and Oli explore the potential of using virtual reality workspaces as a replacement for the grids of Teams and Zoom meetings, and the pros and cons that come with it.
From the testing the capabilities of the new workroom features to the issues of wearing the VR headsets for extended periods of time, this episode promises to be one like no other!
Join us for a glimpse into what the future of online meetings and co-working could look like.
B2B IMPACT #06 - B2B marketing trends 2022
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known industry practices and services at an evolving pace including content, customer journeys and experience, and video marketing. A prominent trend in the market is the evolution of existing trends that continue to grow from the aftermath of the global pandemic including valuing profit alongside the planet and sustainability.
Sources:
Marketer’s Toolkit 2022:
effectivenesshub.warc.com
Account based experience:
reachdesk.com
What’s in store for B2B marketing in 2022:
www.b2bmarketing.net
Scaleo:
www.scaleo.io
Bop Design: The B2B Marketing Agency
www.bopdesign.com
Abstract Marketing Group:
www.abstraktmg.com
Webbiquity:
webbiquity.com
Team Lewis:
www.teamlewis.com
Boss Digital:
www.boss-digital.co.uk
Effectiveness Hub:
www.effectivenesshub.warc.com
Blog Hubspot:
www.blog.hubspot.com
Circles Studio:
www.circlesstudio.com
McKinsey:
www.mckinsey.com
Sana Commerce:
www.sana-commerce.com
Sales Force:
www.salesforce.com
Sociabble:
www.sociabble.com
B2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madness
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing.
Flippening brand marketing:
https://www.marketingweek.com/b2b-flippening-brand-marketing/
Account based madness new craze:
https://www.marketingweek.com/account-based-madness-new-craze-b2b/
The product delusion:
https://www.marketingweek.com/peter-weinberg-jon-lombardo-product-delusion-holding-b2b-back/
B2B IMPACT #04 - Cyber security, creative commitment issues & the relevance of podcasts
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli discuss why companies need to up their cyber security game, the creative commitment issues that lie within the B2B space & the relevance of podcasts in an age where they're rife.
B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.
Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html
Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/
6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events
How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/
B2B IMPACT #02 - AI copywriting
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on B2B IMPACT Matt and Oli discuss AI copywriting and the effect that it could have on your business and career.
AI copywriting blogs:
https://www.lifewire.com/how-ai-could-help-you-write-faster-5118947
https://www.lifewire.com/what-is-artificial-intelligence-5119206
https://victorytale.com/best-ai-copywriting-tools/
Jasper:
https://www.jasper.ai/
The origins of thought leadership:
https://petercook.com/blog/a-brief-history-of-thought-leadership#:~:text=The%20term%20was%20first%20coined,the%20broader%20marketplace%20in%20which
https://www.forbes.com/sites/shelisrael/2012/03/05/what-makes-a-thought-leader/?sh=6142f3c15c45
B2B IMPACT Episode #01 - Introduction to the Metaverse
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Are you ready to make an impact?
Microsoft to acquire Activision: https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/
Video Links:
LIVE: Mark Zuckerberg speaks at Facebook's annual AR/VR conference: https://www.youtube.com/watch?v=XOn2CZWnxxY
Bring Your KEYBOARD Into VR!Trapped in the Metaverse: https://www.youtube.com/watch?v=rtLTZUaMSDQ
The Metaverse and How We'll Build It Together: https://www.youtube.com/watch?v=Uvufun6xer8
Oculus Quest 2 Setup, Unboxing & Tips: https://www.youtube.com/watch?v=wVkivmMKikU
Facebook’s Horizon Workrooms: https://www.youtube.com/watch?v=gHIrIPnX4G8
Bring Your KEYBOARD Into VR!: https://www.youtube.com/watch?v=WS52crJkQ08t?
S2E4: Digital Marketing from Awareness to Lead Generation Part 2
How can B2B businesses take their Information QualifiedLeads to the next level?
In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence.
From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to converting warm audiences into ready-to-buy leads.
S2E3: Digital Marketing from Awareness to Lead Generation Part 1
How can you define and reach your target audiences using digital marketing?
This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward.
The trio discuss the first steps you should take on your journey from awareness and consideration through to the first data-capture conversion points using the magic of digital marketing.
S2E2: CGI in B2B - Gimmick or Glory...you decide? Part 2
B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever.
In part 2 of B2B NAV’s CGI episode, Matt and Oli are once again joined by Head of CGI, Paul Finch. The trio discuss how creating virtual environments can raise unexpected hurdles behind the scenes.
S2E1: CGI in B2B - Gimmick or Glory...you decide? Part 1
If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clients navigate the ever-evolving B2B landscape but this time we have had a make-over with new guests, new layout, new equipment and a new look.
On the first episode, Matt Smith and Oliver Brewood are joined by our HeadOfCGI, Paul Finch. Paul is the master of creating the stunning virtual environments that are VirtualVisitor. In the first episode he introduces us to the world of CGI and how it can be used as a marketing tool in both hybrid and stand-alone exhibitions and events.
B2B NAV #36 - Communication is key - Sales and marketing
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment.
The two teams have always sat at separate ends of the sales funnel, but will that still be the case in the near future? Or, is it time that the two started working closer together in pursuit of a common goal?
B2B NAV #35 - It's all part of the plan - Strategy in B2B
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Minke Egling. Who better to talk to Matt about the new edition of The Knowledge? This one’s all about strategy, and the two discuss the importance of having a team that are all on the same page in understanding the mission and vision of the business’s future.
B2B NAV #34 - Debunking marketing trends in 2021
New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape.
We’re kicking off 2021 by dusting off the cobwebs and debunking some marketing trends.
Join BDB’s Oliver Brewood and Matt Smith as they parse all the wise and not-so-wise bits of marketing speak we’ve all been clicking on lately.
B2B NAV #33 - Key learnings from 2020 virtual events
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events.
To watch the full podcast:
To listen to the full podcast:
B2B Nav #32 - Planning with purpose
In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lead to a waste of budget.
B2B NAV #31 - Storytelling in B2B
In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing how to appeal to the right demographic in the right way helps bridge the gap between businesses and consumers.
B2B NAV #30 - Intro to Virtual Visitor
This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor, a brand engagement portal that can act as a scalable, flexible and versatile virtual events platform, established to create safe, sustainable and successful virtual events.
B2B NAV #29 - Speed vs Direction
This week's podcast of #B2BNAV is coupled with a celebration of being on @Adweek’s top 100 fastest growing global agencies, as well as the top 100 fastest growing agencies over 20 years old.
Matt and Oli talk about speed vs. direction and how without the right balance of the two, companies can fall short of their mark. How can you make sure that you’re progressing quickly but still on the correct route?
It’s better to take 3 steps in the right direction rather than 2 steps forward and two steps back.
Youtube: https://buff.ly/3k00aFm
#weareb2b #digitalmarketing #strategy #podcast @Matt Smith @Oliver Brewood @Adweek
B2B NAV #28 - Future of websites
In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape.
How could A.I. change the game and what does it mean for #businesses trying to find a foot-hold in this ever-changing online market place?
#weareb2b #digitalmarketing #future
B2B Nav #27 - Pricing
Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value?
With an inside look from the #marketingagency perspective, the team consider how to bill for creative work. What’s the best way to put a price on an idea? How can you convince your client of its worth? Do you even know how much your expertise is truly worth?
Find out more in this week’s B2BNAV, your guide to what’s new, now and next in the world of B2B, #agencylife, #marcomms and beyond.
B2B NAV #26 - The death of the whitepaper
Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble #whitepaper. Is it still a relevant and useful tool in your #contentmarketing strategy? The team track the whitepaper’s rise as the go-to content format for #B2B marketeers, before asking – when is a whitepaper a bad idea? Are we overlooking other, more appropriate content formats? Or is it time the whitepaper got an upgrade? B2BNAV is BDB’s weekly guide to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and insightful discussion of what’s new in #agencylife, #marcomms and beyond.
#25 - Videos place in the content and marketing mix (content marketing)
Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood to discuss the future of #video. Where does it stand and how do we make the most of it, in our brave new world?
The team considers how #covid19 has affected the role video plays in our marketing campaigns, as well as the changing nature of #technology. Where once high-res was all the rage, are we entering a rough-and-ready era that requires a more improvised approach? Listen now to find out more.
B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-driven discussions of what’s new in #agencylife, #marcomms, #digital and beyond.
Where to find us: https://campsite.bio/bdb
#24 - How has the COVID-19 pandemic impacted talent acquisition in the B2B job market?
Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood are talking all things #talent: finding it, nurturing it, and holding onto it.
How has the global #pandemic affected talent acquisition, particularly when it comes to the quality of candidates now available? How can companies create a culture top talent will be drawn to? And can you really bring someone on board the right way when they’re #workingfromhome? Find out what the guys had to say in this week’s episode!
B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-aware talk of what’s new in #agencylife, #marketing and beyond.
#23 The future of websites (click funnels and user experience)
It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still have the same importance they once did? How has design improved and changed through tech innovation? And how do you deliver the website a client needs, even if it’s not the one they think they want?
Join BDB’s Matt Smith, Jon Hallowell, Oliver Brewood and Sam Wood as they consider how to create website experiences that just make sense – for B2B buyers from the oldest schools, as well as Gen Z upstarts who are just getting started.
B2BNAV is the weekly podcast dedicated to the latest news, insights, and issues from the front-lines of B2B. Expect expert analysis and trend-aware talk of what’s new in #marketing, #agencylife and beyond. Where to find us: https://campsite.bio/bdb
#22 - Using account based marketing effectively (ABM)
Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and how do you do it right? The guys are sharing opinions and experiences from getting stuck in with #B2B clients around the globe, on a daily basis.
Is ABM the right choice for your next campaign? What advantages can it offer? Is it really worth the time it takes, or will it always win out over a scattergun approach? Find out in this week’s episode!
The B2BNAV podcast is your weekly deep dive into the news and issues that keep the world of B2B turning, along with expert analysis of the latest trends in #marketing, #agencylife and beyond.
#21 - Corporate Social Responsibility
Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell all things #corporatesocialresponsibility.
What does #csr mean in a post-COVID world? How do you do it in a way that’s not just for show, but actually means something? Tune in A the team from BDB as they discuss #authenticity in a world where lip-service is all too easy. They’ve also got plenty of ideas on how to ensure CSR makes sense as part of a company’s vision – and not just as an afterthought.
The B2BNAV podcast is your weekly deep dive into the issues the B2B world is talking about right now – and the trends that are shaping the future of #marketing, #agencylife and beyond. Where to find us: https://campsite.bio/bdb
#20 - Everything You Need To Know About Chatbots (Interview with Bennett Boucher from Drift)
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing!
The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond.
Where to find us: https://campsite.bio/bdb
#19 - What is a startup mentality? (Amazon, Google, Facebook)
Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of #B2BMarketing. This week, our hosts are discussing – what does it mean to have a #startup mentality, and how does that influence the way you do business? Does the definition change as your business grows?
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood for a deep discussion of the qualities you need, on a personal and company level, to survive and thrive in the ever-changing world of #B2B. Turns out, a healthy appetite for disruption is always a must! The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond.
Where to find us: https://campsite.bio/bdb
#18 - Mental Health In The Workplace
Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline.
It’s #MentalHealthAwarenessWeek in the UK, which deserves a special episode of the podcast. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Business Development Manager Sophie Tootell and Junior Creative Sam Wood. The team bring a mix of perspectives to the topic of #MentalHealth and how it affects working life, both from a personal perspective and from a policy point of view. When all you want to do is help each other feel better, how do you find the right ways to do that?
The B2BNAV podcast is your weekly insight into the big news, fresh ideas and real-life learnings that are shaping the future of #B2B, #marketing and #agencylife, during COVID-19 and beyond.
Where to find us: https://campsite.bio/bdb
#17 - A Guide To Rebranding In B2B (Marketing Tips)
The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood, a Junior Creative at BDB who has worked with Jon on bringing BDB’s recent rebrand to life. Which leads the guys to the topic of #rebranding as a whole –
listen in as they discuss when and why to rebrand and how to ensure it sinks in, company-wide. Even more importantly – why does rebranding matter, what should ‘brand’ be trying to convey, and to whom? The BDBNAV podcast is Team BDB’s weekly insight into the new ideas, trends and real life learnings that are shaping the future of #B2B, #marketing and #agencylife.
#16 - A Guide To Exhibitions in B2B Marketing
Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever. This week’s special guest is James Duke, BDB’s new Senior Project Manager for Exhibitions.
James joins us at an interesting time, when face-to-face events are hardly at the top of anyone’s agenda. That makes it more important than ever to be on top of the latest Interaction Marketing and #EventDesign thinking, which James is here to share with BDB CEO Matt Smith and Head of Digital & Tech Oliver Brewood.
Today, the trio are talking about the challenges of bringing people back together after an indefinite period of #socialdistancing. What can we be doing now to ease the transition when it comes? Which new tools and concepts can we work with and grow in the meantime, as we prepare for the #newnormal?
With the B2BNAV podcast, Team BDB is sharing fresh ideas and new insights into the trends shaping the future of #B2B, #marketing, #agencylife and more.
Where to find us: https://campsite.bio/bdb
#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this week’s episode: Mike also shared his thoughts on how B2B marketing really works in contemporary China, including a beginner’s guide to the wonders of #WeChat.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
#14 - How Will COVID-19 Change B2B Marketing Going Forward?
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape during these unprecedented times. BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are joining us thanks to the wonders of Zoom, to discuss the other side of COVID-19. What can we learn from this crisis, and how can we gather our strength for when it’s over? Your hosts are here to discuss what our changed way of working might look like, and how it might even work for the better.
The B2BNAV podcast is a platform for sharing the biggest and brightest ideas for the future of B2B marketing. Tune in for fresh perspectives, practical guidance and trend-aware insights, brought to you by Team BDB.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
#13 How To Optimise Working From Home (Remote Working)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
It’s a very special #WFH episode of today’s podcast, which might just become the new normal for our hosts, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood. As #lockdown hits the UK, they share insights into how streamlined #remoteworking works at BDB, and has done for a while now. There’s also plenty of practical advice and tech tips for B2B companies who find themselves in a newly remote landscape, and are wondering how to cope.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
#12 How is COVID-19 Impacting B2B
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are discussing the one thing on everyone’s mind: COVID-19. In a time of fear and uncertainty, there’s a lot still unknown about the virus itself. But one thing’s for sure: B2B businesses are feeling a real economic impact.
Join Matt, Jon and Oli as they break down what this means in the world of B2B, where exhibitions and travel are part of everyday life. What happens now, and how do we work together to ride through the storm?
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
#11 Is Social Media Important In B2B?
Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if it’s time to focus your efforts elsewhere? Find out which objectives you should have in mind, how to shape your tone of voice and make the most of your channels in the next episode of the #B2BNAV podcast, where BDB’s Matt Smith and Oliver Brewood share their advice on getting strategic with social media.
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav #B2BNAV
#10 The Truth About Working With Creatives
Welcome to #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
In this week’s episode, join BDB’s Matt Smith, Jon Hallowell and Oliver Brewood to talk creativity, sorting good ideas from bad and what that means for your business, especially across diverse digital media campaigns.
Overcoming complex challenges is something that every B2B marketer has had to face in their career. With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and take a fresh look at the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
#9 How to optimise your marketing campaign budget - from expectations to results
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you quantify a successful campaign?
Find out on this episode of B2B NAV.
Where to find us - https://campsite.bio/bdb
#8 How To Create Coherent Brand Experience Across Multiple Business Units All With Their Own Agenda?
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav