B2B Podcasting | A show about the ultimate B2B sales & marketing strategy
By Rveal Media
Build an audience. Drive revenue. Transform your industry.
Visit rveal.media to learn more.
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyMar 18, 2022
If You're A Show Host, These Are Your Top 3 Priorities - with Kap Chatfield | B2B Podcasting
But if you want that content to work for you, itâs important to know that being a good or bad host can make or break your show.
Even if your hosting skills donât start off top-notch, thereâs no reason why you canât grow! After all, no one just walks into the podcasting realm hosting like Joe Rogan. đ
Luckily, podcast host Kap Chatfield has your back. In the new episode of B2B Podcasting, Kap gives practical advice on how to improve your hosting skills and make your podcast episodes more effective and engaging.
Tune in to this episode to learn how to hone your skills and make a positive impact on the content you create for your B2B brand. đŻ
Main Takeaways:
đ A host should act as a mediator between a featured guest and the audience
đ Preparation for the show brings you confidence in leading your guest
đ A host should aim to improve their verbal and visual communication skills
đ Summarizing your guestâs explanation builds a connection with your audience
Timecodes:
â° 00:00-04:08 | The importance of being a good host
â° 04:09-10:54 | How preparation can make or break your show
â° 10:55-19:05 | Practical ways to grow in your communications skills
â° 19:06-24:53 | Why connection is crucial to your audienceâs understanding
Quotes:
đŹ âWhen youâre the host of a show, your responsibility is to be a mediator between the audience and the featured guestâcreate a remarkable experience for the audience that is listening and for the featured guest that is creating the content.â - Kap Chatfield, CEO of Rveal Media
đŹâWhen I create videos, Iâm actually looking into the lens because the lens is the eye of the audience.â - Kap Chatfield, CEO of Rveal Media
đŹ âEnergy communicates enthusiasm, enthusiasm communicates that youâre interested and engagedâhow can an audience be engaged if the host isnât even engaged?â - Kap Chatfield, CEO Rveal Media
đŹâYou donât want any audience member to be left behind. You want to be their advocate and ask questions for them so they donât feel disengaged.â - Kap Chatfield, CEO Rveal Media
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Connect with Kap Chatfield:
Follow Kap on LinkedIn:
- https://www.linkedin.com/in/kapchatfield/
Reach out to Rveal Media:
Rvealâs website:
- https://site.rveal.media/
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
The Digital Content Playbook for Modern Startups - with Anna Furmanov | B2B Podcasting
The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because itâs stuck in the traditional way of doing things.
Developing a content marketing strategy sets your business up for future success in the digital marketplace.
đď¸ In this new episode of B2B Podcasting, host Kap Chatfield sits down with Anna Furmanov, author of âThe Digital Content Playbook for Modern Startupsâ. Together they discuss how developing a content marketing strategy is essential to the success of B2B start-ups living in our increasingly digital world.
If youâre wondering how you can set your business up for long-term success, this episode is for you. đŻ
Main Takeaways:
đ B2B sales is going digital FASTâyou need a content strategy.
đ Assessing the value of your content takes time and consistency.
đ There are two branches of content marketing: creation and distribution.
đ The customer sales experience is not a linear journey.
Timecodes:
â° 00:00-13:29 | The necessity for content strategy and determining its value
â° 13:29-23:27 | The importance of implementing âcore pillarsâ in your marketing strategy
â° 23:27-30:30 | What it takes to create great content
â° 30:31-43:11 | The difference between vanity metrics and being thoughtful
Quotes:
đŹ âWith organic content marketing, it can take months, sometimes even years to get really good at it and see a return on investment.â - Anna Furmanov
đŹ âDigital marketing needs to work for you so that you donât need to hire salespeople to do that work for you.â - Anna Furmanov
đŹ âThereâs something about that freedom of exploration and in allowing [the customer] to chart their own journeyâand then when they leave âthe playgroundâ, the question they ask is, âwhen are we coming back?ââ - Kap Chatfield, CEO of Rveal Media
đŹ âSet objectives for each stage of your content marketing and make sure youâre meeting those objectives. If youâre not, something is wrong.â - Anna Furmanov
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Connect with Anna Furmanov:
Annaâs LinkedIn:
- linkedin.com/in/annafurmanov
Annaâs Website:
- furmanovmarketing.com
Annaâs Article:
- https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/
Digital Marketplace Article (mentioned in episode):
- https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?utm_medium=email&_hsmi=122143773&utm_content=122143773&utm_source=hs_email
Reach out to Rveal Media:
Rvealâs website:
- https://site.rveal.media/
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to Become the Recognized Industry Authority with Facebook Ads - with Brandon Smits
Companies are spending thousands of dollars on paid socialâbut theyâre often tracking the wrong metrics or launching the wrong campaignsâresulting in low conversions and even low brand awareness. đŹ
You donât have to shoot in the dark every timeâthere is a science to paid social and you can learn it in our latest episode. đ
đď¸ We sat down with Brandon Smits, Partner at 8Loop and Solar Cheat Code, who shared with us his incredible knowledge on paid social and how B2B companies can use it the right way for guaranteed sales.
If youâre tired of throwing away ad dollars or feeling like Facebook algorithms are too complicated to master, then THIS is the episode for you.
Main Takeaways:
đ Learn how to maximize your ad dollars for your company
đ Make a successful retargeting campaign for your audience
đ Learn to differentiate between the different ways you can structure your ads
đ Find the best way to structure your content for your audience
Timecodes:
â° 00:00 - 09:11 | Learn how to leverage ads to make your company look bigger than it is
â° 09:11 - 18:37 | Maximize the cost of each individual conversion with your ad spending
â° 18:37 - 31:03 | Make sure your company is tracking the right metrics for your ads
â° 31:03 - 43:58 | The different stages of ad funnels you can create for your business
Quotes:
đŹ âThe power of advertising is oftentimes about perception.â - Brandon Smits, Partner at 8Loop and Solar Cheat Code
đŹ âWhat weâve found is if we invest 20-30% of our budget into video views, we actually see a net DECREASE in cost per sales opportunity generated.â - Brandon Smits, Partner at 8Loop and Solar Cheat Code
đŹ âMy philosophy is always start with making sure the conversion mechanism works, then build a library of content around it.â - Brandon Smits, Partner at 8Loop and Solar Cheat Code
đŹ âWhen Iâm setting up to run ads, I start with my bottom-of-funnel content that will generate appointments, and I test that to a cold audience.â - Brandon Smits, Partner at 8Loop and Solar Cheat Code
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Connect with Brandon Smits:
Follow Brandon on LinkedIn:
- https://www.linkedin.com/in/brandonsmits/
Solar Cheat Code Website:
- https://www.cheatcodesforsalespros.com/
- https://www.soloarcheatcode.com/
Reach out to Rveal:
Rvealâs website:
- https://site.rveal.media/
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
#b2bsales #b2bmarketing #b2bpodcasting
How to Use a B2B Podcast as a Recruiting Tool for Your Company - with Matthew Sciannella | B2B Podcasting
Youâve heard how a podcast can sharpen your thought leadership and grow your influence, but how about the fact that it can attract top professionals in your industry to work for you? đ¤Ż
A podcast is a powerful tool to generate a faithful audience that brings other thought leaders, executives and professionals into your funnel, creating relationships that otherwise wouldnât exist.
Let us introduce you to Matthew Sciannella, Strategy Director at Gorilla 76 and co-host of The Industrial Marketing Show podcast. đď¸ Matthew has leveraged his podcast to be a âpre-interviewâ of sorts for his own career and as a recruiting tool for employees in his company.
âĄď¸ The latest episode of B2B Podcasting is for any thought or business leader looking to leverage the time and effort of a video podcast into a major advantage for their industry.
Main Takeaways:
đ Podcasting can help shift your career path to new opportunities
đ A thought leadership podcast can sharpen you as a professional in your space
đ Learn how to build relationships with other business leaders through a podcast
đ Learn to build your business brand and reputation with content creation
Timecodes:
â° 00:00-10:23 | A podcast will allow you to build your brand and relationships in the B2B world
â° 10:23-17:41 | Why donât more CEOâs dive into creating thought leadership for themselves?
â° 17:41-27:41 | Creating content will put you in front of your ideal audience every time
â° 27:41-41:13 | Accelerate your thought leadership with the content you produce
Quotes:
đŹ âA podcast is passive relationship building.â - Matthew Sciannella
đŹ âLinkedIn is a great testing ground for topic ideas for your podcast.â - Matthew Sciannella
đŹ âThereâs no better way to create awareness for your company than to do LinkedIn and to do it really well.â - Matthew Sciannella
đŹ âIâm much less interested in creating a massive following and more interested in creating the RIGHT following.â - Matthew Sciannella
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Reach out to Rveal Media:
Rvealâs website:
- https://site.rveal.media/
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Matt Sciannella
Follow Matt on LinkedIn:
- https://www.linkedin.com/in/matthewsciannella/
Follow MJ Peters on LinkedIn:
- https://www.linkedin.com/in/mjpeters1/
Check out the Industrial Marketer Show:
- https://open.spotify.com/show/1IPGhJ20KdsxCa1ZJZDTGW?si=V5zKJSKVR1G76ePoqBqVmw&nd=1
Check out Gorilla 76:
- https://www.gorilla76.com/
Generate Demand with Content at Scale - with Chris Roche | B2B Podcasting
âDemand Genâ is almost a buzzword these days, but very few people employ the term properly or create the right results that match the concept.
When you TRULY understand demand generation and how it can put your company and product ahead of the game and constantly in front of your ideal customer, you might rethink your marketing strategy. đĄ
đď¸ B2B Podcasting brings you a fantastic episode with Chris Roche, CEO of Catalyst Consulting, who shares with us the true essence of demand gen and how your company can apply it today.
If youâre ready to change the game in your marketing strategy, then THIS is the episode for you. đđź
Main Takeaways:
đ Understand the true essence of demand generation
đ Perfect your sales pipeline by revolutionizing your marketing with demand gen
đ Learn to create content that will educate your buyer on your product or service
đ Create content at scale with a B2B podcast and other amazing content resources
Timecodes:
â° 00:00-09:42 | What is the real definition of demand generation?
â° 09:42-16:13 | How to get C-suite execs involved with content creation
â° 16:13-22:48 | Understand your sales pipeline timeline to implement demand gen
â° 22:48-42:54 | Learn to look at demand generation as a sales strategy for your business
Quotes:
đŹ âDemand generation is creating content and educating your potential buyer no matter where theyâre at in the sales process.â - Chris Roche, CEO at Catalyst Consulting
đŹ âYou have to have the attrition, invest the time and view content creation through a long-term lens to be successful.â - Chris Roche, CEO at Catalyst Consulting
đŹ âThe key to creating a strong personal brand is by leveraging organic to understand the content matrix which will enable you to fire on all cylinders and produce content at scale.â - Chris Roche, CEO at Catalyst Consulting
đŹ âIf you are going to invest in organic content and its distribution then you as the leader need to be involved with its production because you understand the organization better than anyone.â - Chris Roche, CEO at Catalyst Consulting
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Connect with Chris Roche:
Follow Chris on LinkedIn:
- https://www.linkedin.com/in/chrisjroche/
Chrisâ Website:
- https://www.catalystconsulting.services/
Reach out to Rveal:
Rvealâs website:
- https://site.rveal.media/
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
#b2bsales #b2bmarketing #b2bpodcasting
Accelerating Business Relationships through Storytelling - with Kap Chatfield | B2B Podcasting
Nothing builds your brand or long-term business success more than a strong relationship with your audienceâand the key to that strength is the content you produce.
What message are you conveying? Is your audience interested, or do they even care? đ
đď¸ B2B Podcasting brings you an incredible episode with our CEO Kap Chatfield who shares how businesses can harness the power of storytelling to strengthen business relationships.
The content you create has the power to either strengthen or destroy your connection with potential clients, so make sure youâre creating the RIGHT way.
Main Takeaways:
đ Show marketing is the future of your brand development
đ Business relationships can be long lasting with the right content pillars
đ Perfect the art of storytelling for your brand strength
đ Discover how your business can master storytelling to build a strong audience
Timecodes:
â° 00:00 - 11:33 | Storytelling is the basis for any good B2B marketing strategy
â° 11:33 - 18:00 | B2B relationships can be strengthened through the content you create
â° 18:00 - 24:55 | Learn how to create content for the five different personas of your business
â° 24:55 - 1:02:25 | Residual relationship with your audience can be built through show marketing
Quotes:
đŹ âShow marketing is about business development and building relationships with your audience through episodic content over time.â - Kap Chatfield, CEO of Rveal Media
đŹ âPeople want to do business with organizations whose narrative they can be a part of.â - Kap Chatfield, CEO of Rveal Media
đŹ âContent is a consumable, itâs just a digital consumable.â - Kap Chatfield, CEO of Rveal Media
đŹâPeople want to do business with people that they like and trustâit all comes down to relationship.â - Kap Chatfield, CEO of Rveal Media
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Reach out to Rveal & Kap Chatfield:
Kapâs LinkedIn:
- http://linkedin.com/in/kapchatfield
Rvealâs website:
- http://rveal.media
Rvealâs LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Reach out to Pablo Gomez:
Pabloâs LinkedIn:
- https://www.linkedin.com/in/pablotheconnector/
Pabloâs Podcast, Be the Stage:
- https://bethestage.live/
#b2bsales #b2bmarketing #b2bpodcasting
Death of the SDR and the Birth of Buyer Centric Revenue - with Nelson Gilliat | B2B Podcasting
Thatâs the main premise of Nelson Gilliatâs bookâand itâs not the only controversial thing he shares in this episode.
The way weâve done B2B marketing for decades just isnât working anymore. And while itâs uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world.
In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of âDeath of the SDR and the Birth of Buyer Centric Revenueâ. Together they discuss how outdated strategies are limiting companiesâ growthâand what you can change today if you find yourself in that position.
Marketers and business owners: you donât want to miss this.
Main Takeaways:
đ The SDR/prospecting model isnât the best way to do business anymore
đ Itâs crucial to make content for your audience
đ The evolution of social media has affected modern buyer preferences
đ Consider shifting your SDR model in a two-phase approach
Timecodes:
â° 00:00-11:08 | Why the B2B marketing model is broken
â° 11:08-19:24 | The problems with sales development or prospecting
â° 19:24-33:07 | Four main points of Nelsonâs book
â° 33:07-46:14 How to transition to a buyer-centric strategy
Quotes:
đŹ âThatâs what content creators and marketers do, we try to put on a good showânot boring old reruns that nobody watches.â - Nelson Gilliat
đŹ âSales development or prospecting is spam. The definition of spam is sending someone unconsented marketing solicitations to their private inbox. Itâs basically marketing while selling your soul. Thatâs why SDRs hate it and can't wait to escape, and buyers are turning off and tuning out.â - Nelson Gilliat
đŹ âProspecting and sales development does generate leads and revenue. But just because a marketing tactic can generate them doesn't mean that it's worthwhile relative to all the other possibilities.â - Nelson Gilliat
đŹ âContent is basically non-spam marketing. It's a way for marketing to communicate with, attract, educate, and entertain buyers in a non-spam way while developing relationships.â - Nelson Gilliat
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Connect with Nelson Gilliat:
Nelsonâs book:
- https://www.amazon.com/Death-SDR-Birth-Centric-Revenue-ebook/dp/B09GT562GL/ref=sr_1_1?keywords=death+of+the+sdr&qid=1652050904&sr=8-1
Follow Nelson on LinkedIn:
- https://www.linkedin.com/in/nelson-gilliat/
Reach out to Rveal:
Rvealâs website
- https://site.rveal.media/
Rvealâs LinkedIn
- https://www.linkedin.com/company/rvealmedia/mycompany/
Rvealâs YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
3 Ways to Measure the Success of Your Video Podcast - with Kap Chatfield | B2B Podcasting
When it comes to measuring the success of your B2B content there are three crucial categories you have to look at:
đ Content Performance
đ Audience Growth
đ Business Development
When you measure the right way youâll be able to see how well your content strategy is working and what needs to be done to adjust and grow quickly. đŞđź
If youâre ready to grow your content creation influence, you donât want to miss this episode.
Main Takeaways:
đ Business leaders need solid metrics to measure the success of their marketing strategy
đ Your video podcast is generating a return for your business, but you have to discover HOW
đ Make sure you embark on a content creation journey with the long game in mind
đ There are a variety of metrics that influence whether your video podcast is a success or not
Timecodes:
â° 00:00 - 05:25 | If a content strategy is going to be successful we have to understand the metrics that determine its success
â° 05:25 - 08:11 | The content performance metric is the most obvious and easy to track
â° 08:11 - 11:51 | Track the rate at which your audience grows
â° 11:51 - 17:48 | Track your business development and ultimately, revenue
Quotes:
đŹ âThe purpose of the show is that you're building rapport with an audience over time.â - Kap Chatfield, CEO at Rveal Media
đŹ âSo we understand when the followers go up and the audience members go up, that we are winning trust with this audience.â - Kap Chatfield, CEO at Rveal Media
đŹ âIf they're scheduling a discovery call, simply put in that in that form, âHow did you hear about us?â, and let them answer that however they want to.â - Kap Chatfield, CEO at Rveal Media
đŹ âIf revenue is going up, specifically web-sourced revenue, you know that the strategy is working.â - Kap Chatfield, CEO at Rveal Media
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Reach out to Rveal:
- Rvealâs website https://site.rveal.media/
- Rvealâs LinkedIn https://www.linkedin.com/company/11397337/admin/
- Rvealâs YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
#b2bsales #b2bmarketing #b2bpodcasting
11 Tips for Creating a Featured Guest Experience that Wins Business - with Kap Chatfield | B2B Podcasting
In the B2B world, the show marketing model is your method to not only building relationships but closing sales.
Hereâs the key, though: the way you treat your featured guest determines whether you close the sale.
There are specific strategies and systems you can implement TODAY to elevate your guest experience and maintain long-term relationships.
đď¸ B2B Podcasting brings you special episode with our CEO Kap Chatfield, who shares 11 incredible tips for your guest experience. If youâre ready to elevate your guest experience, then check out our latest episode.
Main Takeaways:
đ Learn how to create the best featured guest experience for your B2B show
đ Implement systems that will help your guest participate and enjoy the process
đ Take the time to research your guest and what theyâve accomplished
đ Intentionally promote the thought leadership of your guest to build long-lasting relationships
Timecodes:
â° 00:00 - 05:01 | A show marketing model is a great way to build relationships and business
â° 05:01 - 08:12 | The systems you create for your show and guest are crucial to an enjoyable process
â° 08:12 - 13:20 | The pre-show call and research on your guest facilitates your questions
â° 13:20 - 20:26 | Use your show content to promote your guest on all your platforms
Quotes:
đŹ âA B2B podcast is not just a marketing strategyâitâs a sales strategy where you can create a show experience that turns featured guests into buyers.â - Kap Chatfield, CEO of Rveal Media
đŹ âIn the B2B world people recognize that content is king. Itâs valuable if you can create content around the thought leadership of a featured guest.â - Kap Chatfield, CEO of Rveal Media
đŹ âYour featured guest wants to know how being a part of your show is going to help them reach their target audience.â - Kap Chatfield, CEO of Rveal Media
đŹ âDo NOT enter your featured guest to a sales sequence after theyâve been on your show.â - Kap Chatfield, CEO of Rveal Media
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Reach out to Rveal:
- Rvealâs website site.rveal.media/
- Rvealâs LinkedIn www.linkedin.com/company/11397337/admin/
- Rvealâs YouTube channel www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEwl
#b2bsales #b2bpodcasting #b2bmarketing
The Art of B2B Storytelling - with Kap Chatfield | B2B Podcasting
When businesses strive to make their customer the âheroâ of the story, addressing their problems and ultimate goals in marketing and sales, they will find the golden key to success.
Itâs about telling a compelling story that will make the hero keep coming back for more. đĽ
đď¸ B2B Podcasting brings you a bonus episode hosted by Rick Lambertâprofessional speaker, B2B sales coach and marketing strategist.
He interviewed our CEO Kap Chatfield and mined the gold that will help business leaders direct their business concept and message. đ
If youâre ready to bring direction and purpose to your business, THIS is the episode for you. You donât want to miss it.
Main Takeaways:
đ Business leaders can greatly benefit from learning the principles of storytelling
đ Discover the four Pâs and how you can make them center stage to your marketing and sales
đ Learn how to define your business objectives and sharpen your value proposition
đ You donât need the most expensive technology to begin creating content today
Timecodes:
â° 00:00 - 13:46 | Learn the art of storytelling your business can apply to its narrative
â° 13:46 - 25:22 | Discover how to make your ideal customer the hero of your product and story
â° 25:22 - 27:54 | What are practical steps your company can take to begin perfecting their narrative?
â° 27:54 - 35:36 | The 5 business objectives every business leader needs to know by heart
Quotes:
đŹ âOnce you learn the formula of storytelling you see it play out not just in movies, but in advertising, emails, LinkedIn and posts.â - Kap Chatfield, CEO of Rveal Media
đŹ âYour business problem can be broken down into the internal, external and eternal problems, and you can find their solutions using storytelling.â - Kap Chatfield, CEO of Rveal Media
đŹ âThe number one problem businesses face when crafting their narrative is they mistake themselves as the main character of the story when theyâre truly the guide.â - Kap Chatfield, CEO of Rveal Media
đŹ âTurn your product into a story that attracts the right audience.â - Kap Chatfield, CEO of Rveal Media
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Connect with Kap Chatfield & Rveal Media:
- Follow Kap on LinkedIn
- Rvealâs website
- Rvealâs LinkedIn
- Rvealâs YouTube channel
Connect with Rick Lambert:
- IN 2 Communications Website
- Sell To Win Website
#b2bsales #b2bmarketing #b2bpodcasting
How Podcasting is a Remarkable ABM Strategy- with Yaagneshwaran Ganesh | B2B Podcasting
Most brand leaders and podcasters heavily rely on famous guests to build their brand achieve their marketing goalsâbut what if there was a more effective way to build your brand and find success?
When you build your brand and podcast with the audience in mind first, your message will not only be effective, but it will reach the right audience every single time. đŻ
đď¸ B2B Podcasting brings you another great episode with Yaagneshwaran Ganesh as our guest. He is the director of marketing at Avoma and the host of The ABM Conversations podcast.
If youâre ready to perfect your value proposition and position your brand for success with the right audience, then THIS is the episode for you.
Main Takeaways:
đ Learn how to build your podcast with your audience in mind first
đ Measure a podcast ROI by discovering your true value proposition
đ Avoid starting a podcast that focuses on leveraging guest influence
đ Discover the âmeeting life cycle assistantâ and how it can help your business
Timecodes:
â° 00:00-06:46 | How to build a career remotely with marketing and podcasting
â° 06:46-15:11 | Learn how to use storytelling to maximize your content creation and brand building
â° 15:11-29:56 | Use wisdom when inviting guests on your show to mine the gold out of them
â° 29:56-40:35 | Measure ROI with simple steps that can better direct your podcast
Quotes:
đŹ âIn a commoditized environment there are going to be 10, 20, or 100 different tools that do the same thingâbut if somebody is going to buy yours, itâs because they believe in the same value system and have the same ideologies.â - Yaagneshwaran Ganesh, Director of Marketing, Avoma
đŹ âAs long as I know who my audience is, I can also talk to lookalike audiences.â - Yaagneshwaran Ganesh, Director of Marketing, Avoma
đŹ âThere is an audience thatâs trusting you to come up with good contentâtrust is earned by default at first, and itâs up to you to keep it.â - Yaagneshwaran Ganesh, Director of Marketing, Avoma
đŹ âJust because your podcast is niche doesnât mean you canât broaden your audience.â - Yaagneshwaran Ganesh, Director of Marketing, Avoma
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Connect with Yaagneshwaran Ganesh:
- Follow Yaag on LinkedIn
- Yaagâs Website
- The ABM Conversations Podcast
Reach out to Rveal:
- Rvealâs website
- Rvealâs LinkedIn
- Rvealâs YouTube channel
#b2bpodcasting #b2bmarketing #b2bsales
How This CMO Generated $40 Million with a B2B Show - with Pablo Gonzalez | B2B Podcasting
Are you tapping into the power relationships generate for your business? đ¤
Theyâre the greatest catalyst for dramatic increases in ROI, influence and faithful customers.
How do you tap into that power? Use a video podcast. Itâs the fastest way to accelerate those relationships, bringing people closer and fostering community for the long run.
Nobody knows this better than Pablo Gonzalez, host of B2B Community Builder podcast and CMO and co-founder of Be The Stage. đď¸
His take on relationships in the B2B world is truly inspiring.
Check out our latest episode today!
Main Takeaways:
đ Learn how to track the right metrics of success for your show
đ Grow your ability as a show host to maximize your guestâs experience
đ Discover how you can build business relationships in a stable way
đ Start to see business relationships through your own video podcast
Timecodes:
â° 00:00 - 16:09 | How Pablo Gomez grew his video podcast to $40 million in revenue
â° 16:09 - 26:26 | Maximize the power of business relationships for growth
â° 26:26 - 33:06 | Learn how itâs more valuable to be a king-maker than a king
â° 33:06 - 46:22 | The tangible power of a live show versus a pre-recorded show
Quotes:
đŹ âHaving 25 super-consumers being your ambassadors and hosting events in their home to talk about your company generates so much power that the concept of community becomes approachable.â - Pablo Gonzalez, CMO of Be The Stage
đŹâMy first priority at a conference is to figure out how I can make friends with four people so that weâre rolling around in a five-person pack.â - Pablo Gonzalez, CMO of Be The Stage
đŹ âItâs much more valuable to be a king-maker than to try to be a king.â - Pablo Gonzalez, CMO of Be The Stage
đŹâThe stage is the ultimate tool for social validation.â - Pablo Gonzalez, CMO of Be The Stage
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Reach out to Rveal:
- Rvealâs Website
- Rvealâs LinkedIn
- Rvealâs YouTube Channel
Reach out to Pablo:
- Pablo Gonzalez Linkedin Profile https://www.linkedin.com/in/pablotheconnector
- Pabloâs Website âBe The Stageâ https://bethestage.live/bootcamp/
- Pabloâs Podcast https://b2bcb.buzzsprout.com/
#b2bsales #b2bmarketing #b2bpodcasting
How This Consultant Helped Spartan Monetize Their Podcast - with Marion Abrams | B2B Podcasting
A video podcast allows you to easily share your business story and value proposition with your audience. On top of that, the content can be repurposed in a near-endless number of ways.
Marion Abrams, host of Grounded Content podcast and podcast consultant, is our most recent guest on B2B Podcasting. Learn from Marion and her years of experience in content creation and crafting successful shows. đď¸
This episode will help you find your footing and jump in to the podcasting world đĽ
Main Takeaways:
đ Learn how to craft a story for your business podcast
đ Discover the significant ROI a video podcast can provide for your business
đ Repurpose video and audio content to reach your target audience
đ Find out how you can measure success with a podcast
Timecodes:
â° 00:00 - 09:49 | Harness the power of storytelling for your business growth
â° 09:49 - 16:12 | Learn how to track ROI and the success of your video podcast
â° 16:12 - 25:38 | How to improve as a podcast host and interview guide
â° 25:38 - 48:48 | Repurpose the video/audio content of your show in creative ways
Quotes:
đŹ âA conversation is different from a podcast interviewâin a good interview there's the audience and I need to lead the conversation in the direction that's valuable to my audience.â - Marion Abrams
đŹ âA primary piece of advice I would give to any podcaster right now is listen to your own show.â - Marion Abrams
đŹ âDon't let whatever your business objective is trump what your audience needs.â - Marion Abrams
đŹ âA podcast is a really great way to practice clarifying your message.â - Marion Abrams
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Marion:
- Marionâs LinkedIn
- Madmotion.com
- Grounded Content Podcast
#b2bsales #b2bpodcasting #b2bmarketing
How to be an Incredible Podcast Host - with Reena Friedman | B2B Podcasting
Itâs a combination of a well-thought-out premise, researching guests and practice in guiding conversation while asking the right questions.
Learn the tricks of the trade, and youâll be on the road to success with your own video podcast. It can seem intimidating, but trust usâyou want to harness the power of a podcast to impact your audience and grow your business. đ
đď¸ The latest episode of B2B Podcasting is with Reena Friedman, host of âBetter Call Daddyâ podcast and podcast consultant for entrepreneurs.
Her experience in the entertainment industry is sure to not only inspire but also coach you to get started on your own personal brand and podcast.
âĄď¸ We HIGHLY encourage you to check out the latest episode.
Main Takeaways:
đ Perfect your podcast strategy as you evolve your hosting style
đ Learn how to find a good story and grow as a host
đ How you can train yourself as a host to better guide your guests
đ Asking questions that will generate genuine conversation
đ Find the premise of your show that will speak to your interests
Timecodes:
â° 00:00-04:34 | Discover how to get into the world of podcast consultancy
â° 04:34-10:55 | How COVID thrust us into a digital, remote work space
â° 10:55-13:55 | Research your guest so you can speak their language
â° 13:55-19:13 | Companies greatly benefit from employees having a personal brand
â° 19:13-29:40 | What is the formula that makes a great host?
â° 29:40-36:21 | Find the specific premise for your show to be successful
â° 36:21-43:34 | How can a video podcast grow your personal business?
â° 43:34-49:23 | Why you should start your own video podcast
Quotes:
đŹ âCreating a really valuable show is knowing who's my audience, what do they care about, and being okay with âhey, it's not going to be for everybodyâ.â - Kap Chatfield
đŹ âWhen you're interviewing somebody, give space for them to say everything they need to say.â - Reena Friedman
đŹ âA really good tip for a host is to think about what you've covered in the interview, be able to wrap it back around and paraphrase what you want us to remember, because sometimes the audience needs that.â - Reena Friedman
đŹ âIf you can be a great host and learn how to mine the gold out of your guests and move that show in a specific directionâyou're going to have a knock out of the park show.â - Reena Friedman
đŹ âA successful show is about the energy level that you create, the stories that you tell, how you tell the stories, how well-researched they are, how creative you are and how you make the audience feel.â - Reena Friedman
đŹ âIn order for someone to tell their story and their voice, you have to use the words that they use and you have to know what they're passionate about.â - Reena Friedman
đŹ âI think the reason that businesses need to have B2B podcasts is because we want to know the leaders that we're working for.â - Reena Friedman
đŹ âWhen people feel a part of a vision, they don't even have to have a vision of their ownâif they're aligned with the company's vision and where they're going, that will get them to stay.â - Reena Friedman
đŹ âYou are going to be a better host if you research the person that you're going to talk to.â - Reena Friedman
đŹ âIf you have a show that makes the entire world your audience, you're probably not going to deliver any value to that audience.â - Kap Chatfield
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Reena Friedman
Follow Reena on LinkedIn
Check out Reenaâs show, Better Call Daddy
#b2bsales #b2bmarketing #b2bpodcasting
How to use a B2B podcast to become a subject matter expert - with Stewart Hillhouse | B2B Podcasting
Business leaders should jump at the opportunity to have their own video podcastâitâs a perfect chance to share their niche expertise and provide value to their audience, all in one go.
The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms.
We sat down with Stewart Hillhouse, head of content at Mutiny and host of âTop of Mindâ podcast. His experience as a content creator and podcast host will help you find your voice and get your strategy clearly defined.
Main Takeaways:
đ Discover how to become âtop of mindâ for potential podcast guests
đ Use LinkedIn as a relationship accelerator with your comments and interactions
đ Why executives need to lean into content creation to grow their business
đ Learn how to speak to your podcast guests to get the most value out of each episode
đ A video podcast can serve as a powerful connector to grow your career
Timecodes:
â° 00:00-03:47 | How to build a career around creating B2B content
â° 03:47-08:42 | What are the challenges B2B marketing face today?
â° 08:42-13:44 | Executives need to understand the importance of being involved with content creation
â° 13:44-17:28 | A podcast can help your marketing team reach your audience more effectively
â° 17:28-23:58 | Starting business relationships for a future feature on your podcast
â° 23:58-30:56 | How to leverage your show to build connections and an audience
â° 30:56-39:07 | Use your podcast as a business development tool
â° 39:07-49:24 | Discover a new way to approach your LinkedIn strategy
Quotes:
đŹ âThe difference between B2B and B2C is the B2B company youâre trying to connect with is not spending their own personal money.â - Stewart Hillhouse
đŹ âB2B has that disconnect where they just don't think about the buying process as much, and as a result they don't focus on creating personalities within their company who share content on the regular.â - Stewart Hillhouse
đŹ âIt requires feedback from the top down to feed ideas that create the brand around the company.â - Stewart Hillhouse
đŹ "If you want to see real, long-term, meaningful results, the executive of the company needs to be involved with the content creation." - Stewart Hillhouse
đŹ âYou really need to make yourself available to the marketing team so that they can know how to communicate the expertise at a high level.â - Kap Chatfield
đŹ âYou need to have a really strong premise and a strong show strategy so that the guest feels: Is this in alignment with who I am? Is this in alignment with my message and my goals? Is this in alignment with my audience? Is this something that I could share with my audience and then feel like I'm actually providing them more value?â - Kap Chatfield
đŹ âThere's that disconnect between, not having a person at the helm who's driving the content forward, putting a flag in the ground saying, "here's what our company's thinking about, you should follow me and buy from my company, because what we're doing is interesting to you".â - Stewart Hillhouse
đŹ âWhen youâre involved with content creation with your marketing team, you shorten the distance between them and their understanding of the brand.â - Kap Chatfield
đŹ âAs the podcast producer, creator and host, you need to do the work for guests to make it an obvious yes why they should be on your show.â - Stewart Hillhouse
đŹ âIf you are using podcasting as a business development tool, and you want to get in front of your ideal audience you think you could sell to, get them on a podcast episode.â - Stewart Hillhouse
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Reach out to Rveal Media:
- Rvealâs website
- Rvealâs LinkedIn
- Rvealâs YouTube channel
Connect with Stewart:
- Top of Mind podcast
- Stewartâs LinkedIn
How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert | B2B Podcasting
Episode title: How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert Call To Action:
âĄď¸ Do you struggle with the balance between sales and marketing?
When you set out to build your personal brand, itâs not uncommon to face challenges. Video content and messaging have incredible power to strengthen your niche expertiseâor keep you on the sidelines. It can be a tough balancing act. đ
Thatâs why we sat down with Rick Lambert, CEO of Sell To Win and In2communications, and host of âThe Smarketing Showâ.
His take on how marketing and sales can serve one another, help professionals find their lane and build successful brands is exactly what we needed to hear when we recorded this episode.
We know youâll be inspired too. đĽ
If youâre ready to take the next step in starting your own video podcast, check out our latest episode. đđź
Main Takeaways:
đ In todayâs B2B landscape, professionals need to have a mix of marketing and sales
đ Learn to grow your personal brand with video content
đ Find the theme that will mark your personal brand and simplify your content
đ A video podcast will automatically increase your ICP coming through your pipeline
đ Find your niche by studying your competition and maximizing your message
Timecodes:
â° 00:00-08:57 | Professionals need to understand sales and marketing
â° 08:57-12:02 | Video is THE way to grow your personal brand in the digital landscape
â° 12:02-17:33 | Your personal brand influence will grow when you invest in video
â° 17:33-27:29 | Why arenât more professionals investing in their video content?
â° 27:29-31:35 | A video podcast helps you strengthen customer relationships for the long run
â° 31:35-35:16 | Learn where your competition is going and find your lane
Quotes:
đŹ âVideo acts like no other vehicleâit makes you become top of mind at point of need.â - Rick Lambert
đŹ âI bring on guests to my show because success leaves clues for the audience.â - Rick Lambert
đŹ âThereâs a distinct difference between marketing and salesâmarketing is letting people know what you have, and sales is getting rid of what you have.â - Rick Lambert
đŹ âToday's B2B sales professional needs to be a hybrid between a sales person and a marketing person.â - Rick Lambert
đŹ âPerfection really is never going to be achievableâjust get it out there.â - Rick Lambert
đŹ âEither you're going to move forward with your personal brand, or you're going to be a spectator and let others move forward.â - Rick Lambert
đŹ âYouâve got to think about who the person is you want to be seen by your customers.â - Rick Lambert
đŹ âThe shows create awareness for your audience.â - Rick Lambert
đŹ âAwareness boosts consideration rates and drives lead generation, which is the business model to shows.â - Rick Lambert
đŹ âScale your touchpoints with key relationships.â - Kap Chatfield
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Rick
Follow Rick on LinkedIn
Check out Sell To Win
Check out In2communications
Check out The Smarketing Show
How to Create B2B Content that Actually Resonates - with Jay Acunzo | B2B Podcasting
This goes beyond just speaking what they want to hear, but crafting a vocabulary around your brand story and mission that captivates your audience to want more.
Thatâs exactly what professional showrunner and podcast host Jay Acunzo is doing, and itâs inspiring to say the least.
B2B Podcasting hosted Jay Acunzo in our most recent episode. Jay is the host of the âUnthinkableâ podcast and an expert storyteller for the business world.
This is one of the most inspiring episodes weâve done in a while. Donât miss itâcheck it out and learn how to build your brand and perfect your marketing. đŞ
Main Takeaways:
đ There is enormous power in workplace storytelling
đ Leverage storytelling to grow your business and influence
đ Internal marketing will empower your brand and team towards your mission
đ Learn how you can leverage your show to sell it
đ Find your niche message that will resonate with your audience
Timecodes:
â° 00:00-06:01 | The basics of storytelling in the workplace
â° 06:01-13:00 | Learn how your business can leverage storytelling
â° 13:00-17:53 | Discover the power of internal marketing for your brand
â° 17:53-20:34 | Establish the right goals for your business marketing
â° 20:34-26:09 | Resonate with your audience by engaging their emotions
â° 26:09-33:05 | Leverage your show in a way that you can sell it in the future
â° 33:05-37:34 | Find your niche to stand out from the crowd of shows
â° 37:34-43:10 | The Unthinkable podcast sets a storytelling standard
Quotes:
đŹ âStop pushing metrics on people and start pushing missions.â - Jay Acunzo
đŹ âThe score is not the goalâit's how you measure your progress towards the goal.â - Jay Acunzo
đŹ âWe need to be more like authors on our showsâauthors have one concept, they're exploring it deeply, but they explore it from all angles.â - Jay Acunzo
đŹ âDevelop an irresistible premise, and let that premise inform things in the show, things around the show and support your marketing.â - Jay Acunzo
đŹ âIt comes down to having this core premise, this core mission and getting really laser-focused with it.â - Kap Chatfield
đŹ âAwareness is just the proxy for what we actually want, which is affinity.â - Jay Acunzo
đŹ âIt's a dangerous assumption to say, âif only they knew we existed, they would love us and act.â Have we done what it takes to be loved to trigger action?â - Jay Acunzo
đŹ âTelling stories are just a communication vehicle for solving problems, or resolving questions, or furthering change.â - Jay Acunzo
đŹ âSimple doesn't mean easy to executeâhopefully it means easy to understand.â - Jay Acunzo
đŹ âWhen your metrics become the goals, they're no longer good metrics.â - Jay Acunzo
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Reach out to Jay Acunzo:
- Website
Becoming a Known Expert in Account Growth through a B2B Podcast - with Jenny Plant | B2B Podcasting
Too many companies unintentionally limit the potential of their account managers, which can cause a domino effect of negative outcomes in the company.
Itâs time companies position their account managers to bring value, think outside the box and push the envelope of whatâs offered to clients.
đď¸ B2B Podcasting had the honor of hosting Jenny Plant, founder of Account Management Skills Limited, Creator of Account Accelerator Program and host of The Creative Agency Account Manager Podcast.
Her years of expertise in account management will help business leaders and account managers once again find value in the services offered to clients and the way those relationships are nurtured. đ¤
âĄď¸ This episode is sure to help your business grow. Check it out!
Main Takeaways:
đ Learn the main issues account managers face today
đ Discover the best solutions to facilitate the account managerâs job
đ Companies can empower their account managers to be forward-thinking
đ Start a podcast to strengthen your niche expertise to your audience
đ Determine the way you invite guests onto your podcast
Timecodes:
â° 00:00-03:48 | Main challenges for account managers
â° 03:48-07:48 | How account managers can easily solve their biggest challenges
â° 07:48-14:04 | Nurturing clients and their needs throughout the year
â° 14:04-23:06 | Account managers need to be empowered to do their job
â° 23:06-25:19 | A podcast can become a tool to strengthen your expertise
â° 25:19-30:25 | Inviting guests needs to be strategic to your value proposition
â° 30:25-34:23 | There is clear ROI to starting a B2B podcast
Quotes:
đŹ âIt costs way less to keep a good customer than to go find a new customer.â - Kap Chatfield
đŹ âYou have to keep adding value, surprising them and bringing them new thoughts and ideas to keep that momentum.â - Jenny Plant
đŹ âStart to think about those other periphery services you offer that support the core project that you're working on.â - Jenny Plant
đŹ âGive permission to an account manager to feel empowered.â - Jenny Plant
đŹ âThere's so much more potential for account managers to be the commercial voice, to understand the client's business, and to see the future value opportunities.â - Jenny Plant
đŹ â80% of clients say that they want their agency to leverage the learnings they have with other clients and share it with them.â - Jenny Plant
đŹ âI wanted my show to be the mentorship that I didn't have.â - Jenny Plant
đŹ âPodcasts accelerate that conversion of people into a client because they feel like you've got a relationship.â - Jenny Plant
đŹ âYou find your voice, as a thought leader, by committing to the content creation process.â - Kap Chatfield
đŹ âIn order to be consistent with podcasting, you've got to enjoy it.â - Jenny Plant
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Reach out to Jenny Plant:
Her LinkedIn profile
Her website
Her show, The Creative Agency Account Manager Podcast
How Jeffrey Hayzlett Created the Netflix of B2B Podcasts - with Jeffrey Hayzlett | B2B Podcasting
Todayâs digital landscape requires business leaders to step out of their comfort zone and try new marketing models if they want to see real growth in their company. Without that perspective shift, huge growth simply wonât happen.
Our conversation with Jeffrey Hayzlett, Chairman of The C-Suite Network, C-Suite Radio, and C-Suite TV was eye-opening and refreshing. đ¤
đď¸ The latest episode of B2B Podcasting brings another episode full of wisdom for todayâs business leader looking to refresh their thinking, scale their business and step into a new season of growth. đ
âĄď¸ Check it out today!
Main Takeaways:
đ Learn how to grow your business no matter what size it is
đ Discover new marketing models for todayâs digital landscape
đ How a B2B podcast can help you reach your audience more effectively
đ Maintain a human connection in business if you want to set yourself apart
đ B2B podcasts have real, qualitative results
Timecodes:
â° 00:00-04:34 | The C-Suite Network is for any business leader no matter its size
â° 04:34-08:07 | As a business leader your main focus should be growth
â° 08:07-14:13 | Why business leaders hesitate to adopt new marketing models
â° 14:13-19:20 | How a podcast can help you refine your message for your audience
â° 19:20-24:34 | The human touch will be the BIG differentiator in business in the future
â° 24:34-31:17 | Follow a strategy with your podcast guests for lasting business relationships
â° 31:17-33:31 | What is the ROI of starting a B2B podcast?
â° 33:31-43:16 | Discover your podcast narrative and run with it
Quotes:
đŹ âOur job isn't to be the smartest person in the roomâit's to be the most strategic person in the room.â - Jeffrey Hayzlett
đŹ âI don't know of a C-suite executive that's not focused on growth.â - Jeffrey Hayzlett
đŹ âC-suite executives like to hang out with other C-suite executives and have very trusted conversations where they can be vulnerable.â - Jeffrey Hayzlett
đŹ âIf your business is not growing, you're dying.â - Jeffrey Hayzlett
đŹ âYou are the brand, the brand is youâsell the brand, sell you.â - Jeffrey Hayzlett
đŹ âThis landscape of digital communication is here to stayâit's not an accessory or a luxury, it's a necessity.â - Kap Chatfield
đŹ âYou're using the show to develop deeper and wider relationships for business and for your content.â - Kap Chatfield
đŹ âHaving that personal human touch is going to be the unique differentiator for businesses in the future.â - Jeffrey Hayzlett
đŹ âROI is about getting your message out and then really creating yourself as a category leader.â - Jeffrey Hayzlett
đŹ âWhat you need to do is get to the right people with the right message at the right timeâthat's it.â - Jeffrey Hayzlett
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Jeffrey Hayzlett
Follow Jeff on LinkedIn
Check out The C-Suite Network
How to Build an Authoritative B2B Personal Brand - With Michelle Griffin
When thought or business leaders uncover how a personal brand can increase ROI, augment influence and build an audience with their ICP, theyâll start investing into their niche expertise.
đď¸ Michelle Griffin is the latest guest on B2B Podcasting. She is the founder of BRANDthority and host of âThe Business of Youâ, a LinkedIn Live Show.
Her expertise as a personal brand consultant will help business leaders get out of their comfort zone and step into a new phase of marketing that will prove effective at reaching their audience.
âĄď¸ If youâre stuck in the process of building your personal brand, THIS is the episode for you!
Main Takeaways:
đ Learn the power of a personal brand for your company
đ Discover your niche expertise and how you can build your brand
đ Get the results you want when you invest in your personal brand
đ A podcast can augment your messaging and expertise
đ Repurpose your thought leadership for all digital platforms
Timecodes:
â° 00:00-05:09 | A personal brand is vital for your company
â° 05:09-10:44 | Discover Michelleâs 7-steps to help brand leaders
â° 10:44-17:21 | What are the quantitative results to building a brand for yourself?
â° 17:21-21:21 | Learn how a show or podcast can help your message increase
â° 21:21-25:43 | Featured guests increase the ROI for your show
â° 25:43-29:52 | Learn how to repurpose your content for digital platforms
â° 29:52-34:12 | A consultant can help you find your niche message and expertise
Quotes:
đŹ âWe need to be visible, because at the end of the day, it's trustâwe need to have that trust and relatability.â - Michelle Griffin
đŹ âBrand leaders need to be more visible and the way to do it is with a really well-defined personal brand.â - Michelle Griffin
đŹ âYou don't need to be a solopreneur and entrepreneur to build your brand.â - Michelle Griffin
đŹ âWhen you have a personal brand, you differentiate on your point of view because everyone can be differentiatedâeveryone has a different point of view and perspective.â - Michelle Griffin
đŹ âB2B needs more personalization and humanization of our brands.â - Michelle Griffin
đŹ âClarity is priceless beecause thought leaders are solving problems that people don't have the language for, so helping them see clearly brings confidence that helps them sell their product at a higher level.â - Kap Chatfield
đŹ âIn the world of digital marketing you can't just put out one video to rule them all and hope that one video will last you a few yearsâit's this consistent game of showing up, bringing unique perspective, but also having it be streamlined around one narrative.â - Kap Chatfield
đŹ âWhen you build a brand, your marketing is just getting out there consistently.â - Michelle Griffin
đŹ âYour brand says everything about you and you're gonna have to have a clear focus and be differentiated so you speak to the right people.â - Michelle Griffin
đŹ âWhen you're speaking to the exact pain points of the people you're helping, they're going to hear you so make sure you're positioned and clear and focused and you will pop out.â - Michelle Griffin
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
CONNECT WITH MICHELLE GRIFFIN
Follow Michelle on LinkedIn
Check out Michelleâs business, BRANDthority
Check out The Business Of You
How to Recruit with Your LinkedIn Content - with Joel Lalgee | B2B Podcasting
Too often thought leaders get confused or stuck on their content strategy or brand before they even start creating something for their digital platforms.
If Joel Lalgee taught us anything in our most recent episode of B2B Podcasting, itâs that simply STARTING is more valuable than the strategy or the brandâyou just have to start and it will perfect itself along the way. đ
đď¸ B2B Podcasting sat down with Joe Lalgee, Lead recruiter at Hirewell and host of âThe Headhunter Hideoutâ.
Itâs valuable conversations like these that we love to bring you in our contentâwe help the modern thought leader move from being the ad to being the show. đŞđ˝
âĄď¸ Take the time to listen to our most recent episode TODAY!
Main Takeaways:
đ Learn how any industry leader can become a thought leader
đ Find your niche voice and grow your infuence in your industry
đ Discover how content creation can highlight your expertise
đ Build business relationships through consistent content creation
đ Your podcast can come from your thought leadership expertise
Timecodes:
â° 00:00-05:04 | A career in recruting can lead to thought leadership
â° 05:04-13:54 | How to refine your thought leadership for your industry
â° 13:54-19:14 | Learn how content can bring a new perspective to your industry
â° 19:14-24:46 | Content creation can generate relationships for your business
â° 24:46-29:17 | Your thought leadership can be the foundation for a successful podcast
â° 29:17-37:50 | Find the balance between sales and relationship building
â° 37:50-39:06 | Discover how a podcast can create inbound leads for your business
Quotes:
đŹ âIf you think that you're going to start with everything fully mapped out, you might not start.â - Joel Lalgee
đŹ âTo create content you've got to understand the platform, what the trends are, respect the platformâand then you've got to experiment.â - Joel Lalgee
đŹ âAt the end of the day, marketing is communication.â - Kap Chatfield
đŹ âLinkedIn content and just content in general turns any outbound that youâre doing from cold to warm.â - Joel Lalgee
đŹ âYou have to enjoy creating contentâif you don't, it's super hard to build up an audience that's engaged, because people know if you're doing something you don't enjoy.â - Joel Lalgee
đŹ âIâm looking at my content as something that I can use to get on people's radar, so as I'm reaching out to them they know who I am.â - Joel Lalgee
đŹ âContent creation is a journeyâas long as you stick to it, and you're committed, it'll refine itself.â - Kap Chatfield
đŹ âYou can actually start with no strategy in the short term and start to develop a strategy as you figure out what's resonating, what's working and what's not working.â - Joel Lalgee
đŹ âYou have to be passionate about meeting new people and learning from themâotherwise, they're not going to feel comfortable and you could ruin business relationships too.â - Joel Lalgee
đŹ âDonât approach your content with âwhat's the ROI?â Maybe the ROI is just the experience of connecting with someone else and you have to be okay with that.â - Joel Lalgee
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Joel Lalgee
Follow Joel on LinkedIn
Check out Hirewell
Check out The Headhunter Hideout
The Compound Effect Of Consistent Content Creation - with Jesus McDonald | B2B Podcasting
Itâs high time marketers and CEOâs face the power of how real relationships create the best marketing strategies in the B2B world.
Take it from Jesus McDonald, Founder and CEO of JRM Web Marketing and host of âMastering B2B Marketingâ podcast. đď¸
đĄ His experience as a CEO, marketer and podcast host is the perfect combination of wisdom for professionals in any of those areas.
Our latest conversation on B2B Podcasting will help you find your place as a B2B marketer in content creation and build on the power of relationships in business. đ¤
Main Takeaways:
đ Learn how to experiment and find a perfect content strategy for your show
đ Find out how to perfect your LinkedIn posting strategy
đ The power of consistent posting compounds over time
đ A video podcast builds trust with your audience
đ How to overcome fear in business so your relationships can flourish
Timecodes:
â° 00:00-04:35 | Learn to value B2B marketing in your space
â° 04:35-09:30 | A video podcast can become an âinbound machineâ
â° 09:30-13:12 | Humanizing the process of B2B marketing for the CEO and marketer
â° 13:12-18:38 | Consistent content creation builds trust and relationship with your audience
â° 18:38-24:43 | How to speak to your specific audience
â° 24:43-29:25 | Learn to prepare for your content based on your professional strengths
â° 29:25-33:19 | Find where your audience is and post on those platforms
â° 33:19-35:06 | How to splice up your content on multiple platforms
â° 35:06-43:10 | Learn to talk to your customers and overcome fear
Quotes:
đŹ âIf you're looking at podcast analytics, just forget about starting a podcast because you don't get it.â - Jesus McDonald
đŹ âIf the CEO values marketing, they're going to value humans, and they're going to value you.â - Jesus McDonald
đŹ âAt the core of it, marketing and content creation and communicationâit's all about relationship and understanding people.â - Kap Chatfield
đŹ âYour podcast has genereated 100% inbound for your company and itâs accelerated the amount of demand and people coming in and connecting with you.â - Kap Chatfield
đŹ âYou should do both personal and business pages because you don't know what angle of the business that users come to find your content.â - Jesus McDonald
đŹ âYou could have mediocre content, quite honestly, and as long as you're consistent and you're showing up, there is going to be that compound effect over time.â - Kap Chatfield
đŹ âI'm trying to provide content thats is helpful to the marketer and their career.â - Jesus McDonald
đŹ âIt's all about relationship when it comes to businessâdoesn't matter if you're in marketing, sales or the CEO, it's all about relationships.â - Jesus McDonald
đŹ âI feel like the more that B2B brands start embracing these digital platforms, not with how do we do this as a corporation, but how do we do this as a person?â - Kap Chatfield
đŹ âFear is the most dominating negative emotion that stops us from doing great things.â - Jesus McDonald
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Jesus McDonald
Follow Jesus on LinkedIn
Check out JRM Web Marketing
Check out Mastering B2B Marketing
#b2bpodcasting #b2bsales #b2bmarketing
Making Analytics More Human with a B2B Podcast - with Cassidy Shield | B2B Podcasting
Too often marketers and business leaders are blind to the power of data and how it can drive your decisions and investments in the right direction.
Your video podcast WILL GROW when you learn to interpret the right data and apply it to your growth and marketing strategies. đ
đď¸ B2B Podcasting brings you an insightful conversation with Cassidy Shield, SVP of Marketing & Sales for Narrative Science and host of âLeading with Dataâ podcast.
Main Takeaways:
đ Learn how data can drive the decisions your company makes
đ Your niche expertise will draw a faithful audience to your show
đ A video podcast can be the driving force behind your companyâs progress
đ How to treat your podcast guests like royalty
đ Marketing needs to become more innovative and less âcopy-pasteâ
Timecodes:
â° 00:00-08:03 | Companies need to learn to make data-driven decisions
â° 08:03-11:50 | Manage the tension between qualitative and quantitative data
â° 11:50-15:37 | A podcast will sharpen your niche expertise
â° 15:37-20:31 | How a podcast can help your team grow their storytelling
â° 20:31-24:24 | Learn how to interpret your showâs data
â° 24:24-29:53 | Treat your podcast guests like royalty to build community
â° 29:53-33:21 | Build trust for a product the market doesnât have a language for
â° 33:21-37:40 | What are the most important KPIâs to watch?
â° 37:40-45:00 | The B2B world needs truly innovative marketing
Quotes:
đŹ âWe need more marketing leaders and teams that are the alphasâtaking risks, doing things different, breaking the mold.â - Cassidy Shield
đŹ âDespite us all having data at our fingertips at every moment in time, the vast majority of companies aren't making decisions based on data and we want to change that.â - Cassidy Shield
đŹ âIntuition is experience that you've developed over time by looking at signals and by having experiencesâone could argue that is data in a very unstructured way.â - Cassidy Shield
đŹ âIf you look at data every day you build experience, you build intuition, you have better judgment and you make better decisions.â - Cassidy Shield
đŹ âMeasuring what matters, and driving to what matters.â - Cassidy Shield
đŹ âBefore you have somebody raise their hand to buy your product, they need to know who you are.â - Cassidy Shield
đŹ âWe're looking for people to come tell their story about how they're using data to drive change in their organizations.â - Cassidy Shield
đŹ âThe show is a big conduit for our ability to develop content and promote that back out to the community, which in turn builds goodwill and awareness of who we are.â - Cassidy Shield
đŹ âYou create the show, you bring on some amazing guests and they help you pinpoint some really unique topics that maybe you wouldn't have come up with on your own.â - Kap Chatfield
đŹ âWhen you have a product or a service that the market doesn't yet have language for, it's really hard to go and do the cold call approach because there's so much trust that needs to be built.â - Kap Chatfield
ââââââââââââââââ-
Reach out to Rveal:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Cassidy Shield
Follow Cassidy on LinkedIn
Check out Narrative Science
Check out Cassidyâs show, Leading With Data
Disrupting the Wealth Management Industry with a Show - with Larry Sprung, CFP | B2B Podcasting
From tracking real ROI to creating relationships that evolve into clients, a podcast provides a wealth of opportunities for the B2B thought leader.
đď¸ The latest episode of B2B Podcasting is with Larry Sprung, Founder and Wealth Advisor at Mitlin Financial and host of âMitlin Money Mindsetâ.
Larryâs exprience as a businessman and podcast host have positioned him to clearly see the benefits of a podcast and how it can help other business leaders as well.
âĄď¸ If youâre unsure about starting your own podcast, look no further than this episode.
Main Takeaways:
đ How to enhance your thought leadership with a podcast
đ Leverage your podcasts guests to build relationships and get new clients
đ A podcast can create a great first impression for you with your audience
đ B2B still needs to be marketed to people and not just to âbusinessesâ
đ The ROI of a podcast will only come once you actually start
Timecodes:
â° 00:00-06:38 | A podcast gets interesting and successful people in the room to talk
â° 06:38-14:24 | How a podcast can make your industry interesting again
â° 14:24-19:25 | The influence a podcast brings can generate new customers
â° 19:25-23:25 | The return on investment of a podcast is exponential
â° 23:25-27:28 | B2B leaders need to embrace a podcast as a digital medium
â° 27:28-33:31 | Learn how to start your own B2B podcast
Quotes:
đŹ âThe easiest way for me to get things out to the masses was speaking and having a podcast.â - Larry Sprung
đŹ âFor my podcast I always look for interesting people to talk to and receive actionable nuggets about life, mindset, business, or entrepreneurship.â - Larry Sprung
đŹ âI bring on guests that I enjoy, I'm interested in speaking to, and I think will add value to our community of people and the families that we serve.â - Larry Sprung
đŹ âSpeaking has been the most natural way for me to share what I think and to mine the gold out of other people and allow them to share something valuable with the audienceâit's just the art of conversation.â - Kap Chatfield
đŹ âWe work to increase awareness, increase mindset, and promote a healthy mindset that helps promote making healthy decisions.â - Larry Sprung
đŹ âAsk yourself, "how do we create a true business or true brand that the common person can attach themselves to?ââ - Kap Chatfield
đŹ âIf you have a library of content through a podcastâguests, topics, influencers, influential people in the community, giving advice and guidance, then you're building a client relationship organically before they even walk through the door.â - Larry Sprung
đŹ âPodcasting is residual impact, residual relationship and residual brand building, because people are doing research about you and your company before they ever stepped into the front door.â - Kap Chatfield
đŹ âThere's a person behind that business that's ultimately making the decision to do business with you, so you have to try to connect with them.â - Larry Sprung
đŹ âIf I'm a B2B company, I would probably start my podcast by having some of my top clients on my show.â - Larry Sprung
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Larry Sprung, CFP
Follow Larry on LinkedIn
Check out Mitlin Financial
Check out Larryâs show, Mitlin Money Mindset
How a Single Show is Transforming the World of HR - with Joe Sweeney | B2B Podcasting
Too often B2B companies donât realize theyâre selling to real people who want to be entertained, not sold to. đş
Itâs vital to study and understand your audienceâs needs and perspective so your marketing can be effective and reach its intended goals.
đď¸ The latest episode of B2B Podcast is with Joe SweeneyâHead of Content Marketing at TalentSoft and Host of âThe Ins and Outs of Workâ podcast.
If youâre looking for a way to better understand your audience and make your marketing more effective, THIS episode is for you!
Main Takeaways:
đ Learn how a podcast can populate your content flywheel
đ A show marketing model will position your voice as an authority in your industry
đ Discover how you can bring value to your audience with a podcast
đ Use a podcast to better understand your audience and ideal customer
đ Avoid a âsalesyâ approach with customers by using a podcast interview
Timecodes:
â° 00:00-03:27 | How to approach marketing as two sides of the same coin
â° 03:27-08:22 | Create your business content flywheel with a podcast
â° 08:22-12:37 | Learn how to format your B2B podcast with a subject matter expert
â° 12:37-16:06 | Find the right strategy to inviting guests onto your podcast
â° 16:06-21:01 | Content creation can boost company morale and internal culture
â° 21:01-26:08 | How to use a video podcast to boost your business
â° 26:08-35:18 | Use a video podcast to reach and engage your ideal customer
Quotes:
đŹ "Everybody knows content is king, but businesses need to ask themselves, 'What are we trying to achieve with our content?'" - Joe Sweeney
đŹ "If you want your content to not be beige or boring, your company should invest in having a subject matter expert on the marketing team." - Joe Sweeney
đŹ "In selecting people to be on your show, ask yourself, 'Does this guest's audience overlap with our audience?'" - Joe Sweeney
đŹ âJust because it's a business topic, doesn't mean it can't be entertaining as well.â - Joe Sweeney
đŹ âIf we're talking about the ROI of the podcast, we should just be talking about the ROI of our whole content strategy.â - Joe Sweeney
đŹ âThe people that are winning and doing content marketing well, and doing podcasts and shows well, are ones that can bring a new lens and a new view on something.â - Joe Sweeney
đŹ âConsistency of communication, and being concise, clear, on message and showing up on a regular basis is critical.â - Kap Chatfield
đŹ âYou need to leverage your show to better understand your customer.â - Kap Chatfield
đŹ âCustomers are consuming content about your brand before they ever interact with the sales rep.â - Kap Chatfield
đŹ âContent is this ongoing conversation that you can create over time to actually bring your brand to life in the minds of your audience.â - Joe Sweeney
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Joe Sweeney
Head of Content Marketing at TalentSoft (software for HR)
Host of The Ins and Outs of Work
How to Write Copy in a way that Actually Converts - with Linda Melone | B2B Podcasting
When it comes to your business marketing, the content and copy that are created and placed before your audience determine if they convert into clients. Good copywriting isnât just an added bonusâitâs an essential part of a strong marketing strategy.
Not only that, copywriting isnât something just anyone can pick up. It requires study and an in-depth understanding of your audience and their pain points.
đď¸ The latest episode of B2B Podcasting is with Linda Melone, B2B Conversion Copywriter and Founder of The Copy Worx.
Her impressive resume as a writer is sure to help any business leader or marketer find their way with content and copywritingâusing text to get true conversions. đ
Main Takeaways:
đ Learn the difference between content and copywriting
đ Find out how you can use conversion copywriting for your marketing team
đ See how a writerâs career can evolve into multiple avenues
đ Learn the power storytelling and emotions have over your audience
đ Discover how you can transform your career into a podcast
Timecodes:
â° 00:00-03:20 | How to start a career in B2B copywriting
â° 03:20-06:16 | The difference between content and copywriting
â° 06:16-07:49 | What is conversion copywriting?
â° 07:49-11:41 | The process of conversion copywriting in marketing
â° 11:41-16:50 | How a conversation looks between a client and professional copywriter
â° 16:50-24:36 | Find the value proposition for your business
â° 24:36-27:46 | What is the biggest problems B2B brands face with their copywriting?
â° 27:46-32:11 | Take a copywriting career and turn it into a podcast
Quotes:
đŹ âContent is any writing that is written to inform or entertain, and copywriting is geared to have people take action, it's written so that there is a call to action at the end.â - Linda Melone
đŹ âConversion copywriting is really geared toward converting the reader to take some kind of action.â - Linda Melone
đŹ âStorytelling is the foundation for all of communication.â - Kap Chatfield
đŹ âThe only way people will make a change, or will take action, is to really feel the problem and then buy in when you present the solution.â - Linda Melone
đŹ âI don't always start with the problemâa lot of times it's the value proposition.â - Linda Melone
đŹ âMost marketers know what the problem is, but they don't know how to present itâyou have to paint a picture and tell a story behind it to capture their attention so that they keep reading.â - Linda Melone
đŹ âIf you can get people to see how their life would be different, how their business would be different using your product, that would be something that would enable them to make the decision.â - Linda Melone
đŹ âYou want to find where the gap is between what other people are doing that are in your world and your niche, and then what the customer is not getting that they want.â - Linda Melone
đŹ âA big part of writing is getting to the emotions because we make decisions based on emotions.â - Linda Melone
đŹ âB2B marketers are really trying to push the whole B2B world into being more human with their marketing and thinking.â - Kap Chatfield
ââââââââââââââââ-
Reach out to Rveal:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Linda Melone
Follow Linda on LinkedIn
Check out TheCopyWorx.com
Check out B2B Marketing and Copywriting (coming early 2022)
How to 8x Your Content Output in Months with a Podcast - with Phil Friedrich | B2B Podcasting
The benefits far outweigh the difficulties, and our latest episode will prove it:
đ Accelerate relationship-building
đ Create and refine your personal brand
đ Expand your capacity for business and industry
You will exponentially grow the content you produce and post for LinkedIn and other social media websites with a video podcastâ and it will grow your influence and build your business.
In the latest from B2B Podcasting, Kap sits down with Phil Friedrich, financial planner extraordinaire and host of âWho Knew In the Momentâ podcast. đď¸
Their conversation will inspire you to start your own podcast and give you all the insight you need to keep it consistent with your brand and passion.
âĄď¸ We believe this podcast is for you. Check it out.
Main Takeaways:
đ Your business relationships can grow through a video podcast
đ Having your own show can generate business for your personal brand
đ A video podcast can help sharpen your business skills
đ Things to focus on to start your own show
đ How a video podcast can inspire you for future projects
Timecodes:
â° 00:00-05:08 | How to get started in a career in finance
â° 05:08-10:08 | Why you should also start a video podcast
â° 10:08-12:37 | You can create more content than you think you can
â° 12:37-16:08 | Use a video podcast to nurture relationships
â° 16:08-21:07 | A video podcast is a relationship accelerator
â° 21:07-26:23 | Tips for starting your own video podcast
â° 26:23-31:08 | How to maximize your podcast episodes for more content
Quotes:
đŹ âDon't get caught up in the short termâbe prepared for the long term and know that results take time.â - Phil Friedrich
đŹ âYou're always going to be too busy to do something, so it comes down to what's your priorityâif helping people learn and helping them get better is a priority to you, then the time won't matter.â - Phil Friedrich
đŹ âI tell people, the person I'm really competing against is the American spenderâit's your delayed gratification of what you want in the future versus what you can Amazon Prime tomorrow.â - Phil Friedrich
đŹ âMy goal would be that our school systems or individuals inside the country would get more knowledge and more education so that they can be setting themselves up for better financial futures.â - Phil Friedrich
đŹ âIf you could start young and start teaching financial literacy at a younger age, that could really change the game for not just individuals, but generations and really the course of this country.â - Kap Chatfield
đŹ âMy dad gave me $1 when I was a kid and he said, âPhil, a quarter of it you have to give to the church. A quarter of it, you have to put in your piggy bank, and then 50 cents, you get to go spendâ.â - Phil Friedrich
đŹ âIf you're going to be in sales, or if you're going to nurture a relationship, you got to be someone who really takes an interest and understands who you're trying to reach.â - Kap Chatfield
đŹ âOne thing that we talk about with our guests a lot about their shows is that it truly is a relationship accelerator.â - Kap Chatfield
đŹ âIf you're going to start a show be committed to it and if you're going to do it be committed to doing it for the long haul, regardless of the result.â - Phil Friedrich
đŹ âDonât spend your time, invest your time.â - Phil Friedrich
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Phil Friedrich:
Follow Phil on LinkedIn
Check out Philâs show, Who Knew In The Moment
How to Create Ads that Actually Attract an Audience - with Silvio Perez | B2B Podcasting
Too many businesses fall prey to the idea that ad spending must be across multiple channels in multiple formats, but fail to see where their ad spending is actually getting them conversions.
When you stop looking at ad spending as âjack of all tradesâ and realize your money can be better spent in specific and targeted locations, youâll see an exponential change and return on your investment. đ
đď¸ Meet Silvio Perez, Head of AdOps at Metadata.io and author of âGoogle Ads Profitsâ. đ
Silvioâs experience as an ad spending wizard is sure to help any business leader direct their ad dollars in the right direction with the highest return.
This episode of B2B Podcasting is for any marketer or business leader that wants to grow in their understanding of paid advertising and content pillars. đĄ
Main Takeaways:
đ Learn how to maximize ad spending for your business
đ How you can identify your target audience and create ads for your ICP
đ Find out what the most effective ad formats are and how you can use them
đ Build your content pillar in a way that you can scale easily
đ See how you can apply the 80/20 principle to your ad spending
Timecodes:
â° 00:00-07:12 | Starting a career in B2B online ads
â° 07:12-11:08 | How to identify your ideal target for paid ads
â° 11:08-15:08 | Creating ads that donât look and feel like commercials
â° 15:08-21:16 | Applying the 80/20 principle to your ad strategy
â° 21:16-25:18 | What is the best and most effective ad format type to use?
â° 25:18-34:53 | Learn to leverage a video podcast for your content pillar
â° 34:53-37:35 | How the business leader can effectively create content
Quotes:
đŹ âThe ability to get your message out on demand is one of the most important things you can do for your business.â - Silvio Perez
đŹ âIf you want to sell a hamburger, start with the people who are hungry.â - Silvio Perez
đŹ âWhen you take really great content, and you combine that with targeted advertising, you essentially have the ability to create influence at scale.â - Silvio Perez
đŹ âThereâs no point in creating great content if nobody sees it.â - Silvio Perez
đŹ âIf you do paid media right, it's an acceleration and an amplification of getting your brand out there.â - Kap Chatfield
đŹ âIf you're a content creator and you have that belief of âI want to create content that genuinely helps peopleâ, and you're not going to use every means at your disposal to get content in front of people that you can genuinely make an impact on them, I think that's selfish and you owe it to them and yourself to do so.â - Silvio Perez
đŹ âThe ultimate skill companies need to learn is to get their message in front of the right person, create a meaningful impact and get them to move forward in a relationship.â - Silvio Perez
đŹ âThe better you understand the person that you're trying to get your message in front of, the better you can relate to their pain points and desires to be able to get them from their desired state to their future state.â - Silvio Perez
đŹ âThe better you understand your audience, the better job you can do at creating ads that actually make an impact.â - Silvio Perez
đŹ âPodcasting is content at scale.â - Kap Chatfield
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Silvio Perez
Follow Silvio on LinkedIn
Subscribe to Silvioâs YouTube channel
Buy Silvioâs book: Google Ads Profits
How the Power of Personal Brand will Revolutionize the Restaurant Serving Industry - with Jim Norman | B2B Podcasting
Too often we think of a personal brand as something for thought leaders, CEOâs or entrepreneurs, but what if it could apply to the restaurant serving industry?
If youâre a server, restaurant owner or involved in the restaurant business, THIS episode is for you!
In our most recent episode, Kap sat down with Josh Peterson, Executive Producer of âSidebarâ, âDecisisâ, and âTexas Boys Outdoorsâ and Jim Norman, Founder of the Sit With Me app. đą
The Sit With Me app is about to revolutionize the restaurant and service industry, and you donât want to miss out.
This is a one-of-a-kind app that allows servers to create an audience of faithful patrons, bringing business into the restaurant and generating relationships that build brand loyalty. đĽ
âĄď¸ Check out this episode to learn more.
Main Takeaways:
đ Your personal brand will create influence in any sphere of business
đ Servers in the restaurant business can create a personal brand and following
đ Technology can help servers increase seating preferred customers at their tables
đ Sit With Me app can expand a restaurantâs business through good servers
đ Servers can regain control of their income with the Sit With Me app
Timecodes:
â° 00:00-06:29 | How does a video podcast build a personal brand?
â° 06:29-10:38 | A career in professional services lends itself to building thought leadership
â° 10:38-16:25 | Sit With Me is an app to give servers the tools they need to build their brand
â° 16:25-23:55 | What features do the Sit With Me app give servers to expand their business?
â° 23:55-28:31 | How a serverâs personal brand can increase their income
â° 28:31-30:44 | Sit With Me is a tool that any restaurant can use to increase their business
â° 30:44-35:13 | Servers can personalize the app based on the image they want to grow
â° 35:13-37:31 | Download and use Sit With Me to grow your personal brand today
Quotes:
đŹ âThe show tried to demonstrate the other side of the human being and not just the professional side of the human being.â - Josh Peterson
đŹ âVulnerability really helps the audience not just see you as a figure to admire but somebody that they can trust and really connect with.â - Kap Chatfield
đŹ âI would get to know some of the servers, the bartenders, the busboys, the the chefs occasionally. And, you know, understanding how they weren't that different than me as a salesperson, you know. Their commissions were just in the form of tips.â - Jim Norman
đŹ âWhat I've seen in having a lot of people on this show who have really built a brand for themselves personally on LinkedIn through their contentâit's landed them new jobs, and it's actually made the corporation that they work for, it's increased their bottom line, because they're such a valuable asset.â - Kap Chatfield
đŹ âThose people are the ones that are interacting with the customers every dayâit's like a good salesperson in any organization. So the restaurants will be really excited to have them as salespeople asking people to come in and see them.â - Jim Norman
đŹ âI think each server can have the ability to put their brand out there and sell themselves to get their specific tables full each day and give themselves a raise.â - Jim Norman
đŹ âI think itâll give a lot of the customers something to bond withâand really connect with their servers.â - Jim Norman
đŹ âIf the servers and bartenders are consistent with what they're putting out there, they're building their brand, just like a social media brand they might build on Instagramâpeople will start to really enjoy seeing what's going on.â - Jim Norman
đŹ âMy hope is that as folks start to use this app more, the servers are going to start to get five to eight really good tables, filling up the seats for the servers that are really using this the right way.â - Jim Norman
đŹ âFolks want to stick with the serv
How Being More Authentic (and even transparent) with Your Marketing Can Help You Grow Your Business - with Ashley Stryker | B2B Podcasting
How? Go from dry SEO optimization or lead generating to interpreting data with a human variable and get the results your company is actually looking for.
Too often companies get stuck in the rut of producing in high quantity without spending the time to determine whether the QUALITY of the leads or traffic is what will convert to sales and real clients. đĄ
Itâs time marketing gets a facelift.
Meet Ashley Stryker, Director of Marketing at Alaniz Marketing and host of the âProfessional Confessionalâ podcast. đď¸
Her professional insight as a marketer for B2B companies will help any business leader or marketer perfect their craft and exponentially multiply their marketing effectiveness.
âĄď¸ If youâre looking for a reason to improve your marketing or ideas for your own video podcast, this episode of B2B Podcasting is for you!
Main Takeaways:
đ Content creation marketing can give you an edge in the marketing world
đ Learn how to bring the human element to the way you interpret marketing
đ Update your B2B marketing tactics to better reach your audience
đ How a video podcast can help you create content for your own thought leadership
đ Discover the best ways to distribute your podcast content
Timecodes:
â° 00:00-04:54 | Where a career in content marketing can take you
â° 04:54-10:38 | How to perfect content creation for the stages of marketing
â° 10:38-17:17 | What not to do as a marketing professional
â° 17:17-23:26 | Create something to inspire yourself like a video podcast
â° 23:26-30:48 | How to be a great podcast guest
â° 30:48-43:28 | Learn to distribute your video podcast content the best possible way
â° 43:28-48:34 | How a video podcast can help your B2B marketing
â° 48:34-51:09 | Learn and connect with Askley Stryker
Quotes:
đŹ âI think the mantra of "if you build it, they will come" is the most irresponsible way to do marketing that has ever been promoted.â - Ashley Stryker
đŹ âYou need to be deliberate, considerate, and engendering conversations where youâre actually inviting additional conversation and engaging with people who are already in your space.â - Ashley Stryker
đŹ âIt's ultimately the creation of conversations in the communities that is going to drive content marketing in general.â - Ashley Stryker
đŹ âI'm a full believer in using content at every stage of the customer journey from the point where they don't even realize they're a customer.â - Ashley Stryker
đŹ âDoesn't matter how amazing the computer tells you it's going to performâif people in your own organization or your own customers won't engage with it or work with it, then it's a useless waste of time.â - Ashley Stryker
đŹ âAt some point, as a creator, you get burned out if you're not creating something that you personally find fulfilling.â - Ashley Stryker
đŹ âPeople are impressed by our strengths, but they connect with our weaknesses.â - Kap Chatfield
đŹ âIt's not just about presenting yourself in a certain wayâit's about understanding yourself.â - Kap Chatfield
đŹ âWhen you're doing a podcast, a blog, or a webinar, don't just think of that one piece of content that one timeâthink of the different ways in which you can share it on social, promote it in a press release, use it to create an email drip campaign, or a white paper, inspire some research, do a keynote talk. There are a bazillion different ways you can leverage a single episode of content, don't waste that time you've put in there.â - Ashley Stryker
đŹ âThe story and its relevancy to your audience is going to be more important than who's talking.â - Ashley Stryker
đŹ âYou need to make sure that the content is actually worth listening to and has some sort of unique and empathetic angle that your audience will understand and resonate with on an emotional level and not just a rational level.â - Ashley Stryker
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Reac
How to CUT THROUGH THE NOISE on LinkedIn - with Nemanja Zivkovic | B2B Podcasting
Relationship-centric marketing creates the demand your company needs. đ¤Ż
It knows how to build trust with an audience that in turn creates demand for your product or serviceâitâs marketing done the right way and with the quantitative and qualitative results youâre looking for.
You NEED to meet Nemanja Zivkovic, Founder/Chief Vision Officer of Funky Marketing and host of âThe Funky Marketing Showâ. đď¸
Heâs a Serbian thought leader thatâs turning heads and making waves in the USâexactly the kind of content B2B Podcasting is all about. đĽ
âĄď¸ Check out our latest episode today.
Main Takeaways:
đ Learn how your B2B marketing can evolve to be relationship-centric
đ Find out how B2B marketing can learn from B2C marketing
đ Discover how you can CREATE demand instead of using existing demand
đ Create organic content that drives your marketing strategy
đ Build your audience with peers that will promote your business for you
Timecodes:
â° 00:00-11:07 | How to build your business marketing by creating demand
â° 11:07-18:05 | Learn how to approach a new client with trust to take them to the next level
â° 18:05-26:07 | How to determine a successful marketing campaign
â° 26:07-36:41 | Position your show in a way that stands out among competitors
â° 36:41-44:03 | Discover how a video podcast show can grow your business
â° 44:03-52:35 | Why you need to start a B2B video podcast as a marketing strategy
Quotes:
đŹ âMarketing companies forget that they need to have the trust of the client before they start implementing and bringing new things.â - Nemanja Zivkovic
đŹ âWe focus on helping you build a relationship with your customers and the client and then getting to the revenue.â - Nemanja Zivkovic
đŹ âChief Vision Officerâ because somebody needs to be in charge of the visionâand "CEOâ doesn't mean anything. - Nemanja Zivkovic
đŹ âI aligned all of my decisions to the vision.â - Nemanja Zivkovic
đŹ âVision is so important for people to buy in, to feel like they're a part of something meaningful.â - Kap Chatfield
đŹ âWe are focused on relationship-centric marketing, and bringing the revenue by focusing on creating relationships with your clients and customers.â - Nemanja Zivkovic
đŹ âYou need to create the demand instead of using the existing demand, which doesn't exist.â - Nemanja Zivkovic
đŹ âIt's the long term clients that you start building the relationship with through an honest conversation on the podcast.â - Nemanja Zivkovic
đŹ âI need to create trust and people need to see me and how I'm confident that I know what I'm talking aboutâI have results to share, and I can go into detail how we implement these strategies for other companies.â - Nemanja Zivkovic
đŹ âPeople that are coming in are telling us that they either watch the show, or they get referred or they resonated with the contentâthey come to us already knowing our philosophy, knowing what we can do for them, and I would say that's a client, not a lead.â - Nemanja Zivkovic
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Reach out to Nemanja Zivkovic:
- Nemanjaâs personal LinkedIn profile
- The Funky Marketing Show
- FunkyMarketing.net
How Thought Leaders can Scale their Impact with a B2B Podcast - With Richard Harris, MD | B2B Podcasting
Too often experts find themselves believing theyâre superior due to their knowledge and experience, and forget the true reason why they entered their field in the first place.
However, if they can stay humble, continually learn and be vulnerable, theyâll see their influence expand far beyond what they even thought possible. đ¤Ż
Take it from Richard Harris, a Holistic Physician âphysician-preneurâ and host of âStrive for Great Healthâ podcast.
His experience as a doctor and his journey to rediscovering why he became a doctor and how he can scale his expertise to help the maximum amount of people will not only help you, but greatly impact your life. đ
This is one of those episodes you donât want to skip over or ignore. What Richard shares on this episode of B2B Podcasting is truly inspiring, and we highly recommend you take the time to listen today. đď¸
âĄď¸ Donât wait, this episode is for you.
Main Takeaways:
đ Physicians and thought leaders need to stay humble to stay current
đ Thought leaders need to be constantly learning and reading to grow
đ How to scale your expertise and thought leadership
đ Find a way to change your vocabulary so people can receive from you
đ Thought leaders need to be vulnerable so they can build trust
Timecodes:
â° 00:00-07:40 | Learn the difference between what you do and who you are
â° 07:40-11:00 | Thought leaders need to be consistently learning
â° 11:00-15:27 | How you can scale your expertise into content for your audience
â° 15:27-21:15 | A video podcast can help you increase your influence with your expertise
â° 21:15-25:08 | When you start a video podcast you open opportunities for new business
â° 25:08-30:19 | How you can adjust your language to reach more people
â° 30:19-35:07 | Use the power of story to quickly build trust and reach your audience
â° 35:07-00:00 | How can physicians find their purpose again?
Quotes:
đŹ âI decided that for myself, doctor is what I do, it's not who I am.â - Richard Harris
đŹ âYou need to question things early and not just take what some doctor says as the only way because there may be another wayâand there may be another way that's better for you.â - Richard Harris
đŹ âThere is a sense of clout among industry leaders when there should be a lot of humility that comes with that, because you're going to be responsible for directing people in specific directions.â - Kap Chatfield
đŹ âYou need to be confident in your abilities but curious enough to want to learn more.â - Richard Harris
đŹ âPhysicians don't heal people, you heal yourself.â - Richard Harris
đŹ âSo most of the time we keep our habits until something happens to make us change our habits.â - Richard Harris
đŹ âHealth is the accumulation of your behaviors, your mindset, and how you interact with your environment.â - Richard Harris
đŹ âEach person deserves the truth, each person deserves a chance to rise up and reach a standard of greatnessâand I believe if you hold people to greatness that each and every person can achieve greatness.â - Richard Harris
đŹ âYou have to be vulnerable. You have to share your story.â - Richard Harris
đŹ âTo me, it not about making money, itâs about making an impact.â - Richard Harris
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Why You Need to Treat Your Startup like a Media Powerhouse - with Anna Furmanov | B2B Podcasting
Marketing as an industry needs a DRAMATIC mindset shift.
Too often business leaders, specifically startup founders, use outdated marketing strategies that just donât work in todayâs post-COVID digital age.
Hereâs the good news: there are fresh ideas and creative perspectives out there that will not only work better for your business, but help you quickly connect to your ideal customerâand youâll find them in a video podcast. đď¸
In our most recent episode of B2B Podcasting, Kap sits down with Anna Furmanov, founder of Furmanov Marketing Consulting and host of the âModern Startup Marketingâ podcast.
She brings her incredible experience as a marketer and podcast host into this episode, helping thought leaders and startups alike. đĄ
âĄď¸ If youâre looking for a way to freshen up your marketing strategies or start with the right foot with your startup, this episode is for you.
Main Takeaways:
đ Marketing needs a general mindset shift to evolve in todayâs digital age
đ Learn how to find your ICP (ideal customer persona) and what questions to ask
đ Why you should start your own thought leadership video podcast
đ Video podcasts help you reach your ideal audience
đ Your business will grow through the influence of your video podcast
Timecodes:
â° 00:00-06:10 | What are the typical problems startup founders face?
â° 06:10-11:48 | The biggest issues startups have in their marketing
â° 11:48-17:39 | How should startups view marketing?
â° 17:39-23:14 | How does storytelling impact startups?
â° 23:14-32:17 | Your target audience can drive your video podcast
â° 32:17-38:57 | A video podcast can contribute to the growth of your business
â° 38:57-44:10 | Why do people turn to podcasts to grow their thought leadership?
Quotes:
đŹ âThere's more to marketing than just enabling sales, and that's the mindset shift.â - Anna Furmanov
đŹ âA marketing therapist makes sense, because you're dealing with people, and you're also helping people do their marketing.â - Anna Furmanov
đŹ âA marketer, a really good one, knows what questions to ask.â - Anna Furmanov
đŹ âCold calling people and cold emailing people is so far from what marketing is.â - Anna Furmanov
đŹ âNow is a great time to treat marketing at your startup like a media powerhouse.â - Anna Furmanov
đŹ âThere's two types of content on the internet: there's the content that you want to consume and then there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.â - Kap Chatfield
đŹ âBuilding an audience really comes down to creating a compelling story for the brand.â - Kap Chatfield
đŹ âStory is what connects people to companies and even more so what connects people to peopleâbecause there are people that work at companies.â - Anna Furmanov
đŹ âIf you're getting too hyper-competitive in your space, eventually the only competition becomes a race to the bottom for pricing.â - Kap Chatfield
đŹ âMarketing 101 is really understanding and having empathy for your customer.â - Kap Chatfield
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Anna Furmanov
Follow Anna on LinkedIn
Check out Furmanov Marketing Consulting
Check out the Modern Startup Marketing show
How to Accelerate Your Growth as a Marketer with a B2B Podcast - With Sam Moss | B2B podcasting
Video podcasting is THE way to scale your thought leadership and grow your audience.
It can can create opportunities in the B2B space for any business:
đ Help you connect with your ICP (ideal customer persona)
đ Build your influence among other industry leaders
đ Show your expertise and why people need to do business with you
In our most recent episode Kap connects with Sam Moss, co-founder of One Click Agency and host of the âB2B Made Simpleâ podcast. đď¸
Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader.
âĄď¸ If youâre looking for a podcast that will push you to start your own show, this episode is for you.
Main Takeaways:
đ How a video podcast can generate influence and business
đ Develop and sharpen your thought leadership expertise with a video podcast
đ Learn to distribute your video podcast content through multiple channels
đ Levarage guest content to grow your video podcast
đ Positive benefits for your business from your thought leadership
Timecodes:
â° 00:00-08:22 | How to discover your niche expertise
â° 08:22-11:33 | Why small B2B businesses need to invest in a good website
â° 11:33-13:07 | What questions should marketers ask themselves?
â° 13:07-19:32 | How to pivot your B2B video podcast for your business
â° 19:32-24:04 | A video podcast can become a pipeline for your business
â° 24:08-27:13 | How to leverage your video podcast content across multiple channels
â° 27:13-29:14 | Learn how and who to invite onto your video podcast
â° 29:14-34:35 | Tactic two: learn how to use LinkedIn DMs
â° 34:35-45:08 | The valuable, qualitative results from a video podcast
â° 45:08-49:03 | The ultimate video podcast strategy
Quotes:
đŹ âIf you're going to have a very generic and shotgun approach to your message or to your brand, you're not going to reach anybody and you're not going to make a big impact.â - Kap Chatfield
đŹ âMarketers need to learn business principlesâknow how to read a P&L, know how to talk to customers, and learn the things that people that run a company already do. â - Sam Moss
đŹ âThere's a way to tastefully make a transition from one core audience to the next.â - Kap Chatfield
đŹ âIf you're a business leader, if you're an entrepreneur, and you've been developing a business, you already know that evolution is part of the game.â - Kap Chatfield
đŹ âWhen you put yourself in that place of being a beginner and just starting it keeps you humble, but also keeps you creative and innovative.â - Kap Chatfield
đŹ âWhen it comes to the content, it needs to be something that's valuable and engaging.â - Sam Moss
đŹ âKeep in mind that you're trying to build an audience because that will fuel demand for your businessâoffering educational or valuable content to your ideal buyers.â - Sam Moss
đŹ âYou want to be able to redistribute the content so people can come back to the show and find it valuable.â - Sam Moss
đŹ âDon't send LinkedIn DMs unless it's something valuable to themâand by valuable, I simply mean inviting them on your podcast.â - Sam Moss
đŹ âThe strategy behind our podcast was to connect with our ideal buyers on a personal level through the podcast.â - Sam Moss
đŹ âOne of the key reasons that we started our show was to immerse myself in what our customers are passionate about.â - Sam Moss
ââââââââââââââââ-
Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How This Thought Leader Used a B2B Podcast to Launch his Own Consultancy - With Jason Greenwood | B2B Podcasting
Creating consistent content across multiple platforms with your thought leadership and niche expertise will instantly and exponentially grow your influence.
Not only that, but your business will receive organic and 100% inbound leads. đ
Too many leaders are waiting for the right time, talent or equipment to get started with producing their thought leadership into content for others to consumeâand the truth is there is never a âright timeâ. đ¤
Jason Greenwood, Lead Consultant at Greenwood Consulting and host of âAt The Coalfaceâ podcast shares how his thought leadership content has not only grown his own personal brand influence, but has generated organic leads that his business currently thrives off of. đ
THIS is a conversation you donât want to miss. If youâre a thought or business leader, thereâs gold to be mined in this episodeâcheck it out. âď¸
Main Takeaways:
đ Thought leadership content can be scaled to become a consultancy
đ Discover why your business needs an ecommerce and tech consultant
đ Content creation nees to be any thought leaderâs priority
đ Learn why consistency is key to expanding your influence
đ Use platforms like TikTok and Youtube Shorts for content creation
Timecodes:
â° 00:00-05:17 | How to get started in ecommerce and tech consulting
â° 05:17-11:06 | Why are consultants necessary for B2B tech sales?
â° 11:06-16:03 | The right and wrong questions to ask your ecommerce consultant
â° 16:03-23:31 | Why thought leaders need to create content for their expertise
â° 23:31-27:31 | TikTok can help you be conscice with your thought leadership
â° 27:31-31:14 | Build a business with 100% inbound leads through content creation
â° 31:14-39:12 | Find the best content creation strategy for your brand
â° 39:12-44:42 | How NOT to do business on LinkedIn
â° 44:42-47:42 | Get connected to Jason Greenwood
Quotes:
đŹ âIf you're not posting consistently, your audience won't know when to listen to you.â - Jason Greenwood
đŹ âI see so many people going about this the wrong wayâinstead of being a magnet, they're trying to be a lasso, and in my experience, lassos just don't work.â - Jason Greenwood
đŹ âYou're not a thought leader if you're not putting your thoughts out there into the world.â - Jason Greenwood
đŹ âI'm a firm believer in the phrase, âLimitation is what breeds innovationâ.â - Kap Chatfield
đŹ âIf they can't count on you to consistently drop content, then they're probably not going to pay attention to you because they don't know when they should pay attention to you.â - Jason Greenwood
đŹ âThe better reputation you have, the more business you're going to get, the more respected you'll be, the more opportunities you'll have.â - Jason Greenwood
đŹ âThat short video content, that punchy, right-to-the-point video content forces you to get to your point quickly, because you only have 60 seconds or lessâand everybody loves it when you get to the point.â - Jason Greenwood
đŹ âTo become a more effective communicator, a platform like TikTok helps you articulate your thought leadership in a way that's easier to consume, and thus easier to follow, which makes you a more effective thought leader.â - Kap Chatfield
đŹ âWhen you show your expertise, you put it out there on a regular basis, and then when people have a need for that expertise, you're naturally and automatically top of mind.â - Jason Greenwood
đŹ âOnce you start to build up that content flywheel, that consistency, that credibility and that reputation in the marketâonly good things can come from that.â - Jason Greenwood
đŹ âThere's something really valuable in digesting information, having an initial take on it and communicating that in a way that's efficient.â - Kap Chatfield
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Reach out to Rveal Media:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://w
How to Make Remote Relationships Work with Your Team, Clients and Audience - With Drew Moore | B2B Podcasting
In todayâs digital, remote-working age, work relationships between teams and clients have drastically changed from even a few years ago.
Office dynamics, meeting formats and the way we communicate have evolved, and most companies donât know how to deal with the changes or even capitalize on them. đŁď¸
Drew Moore, CEO of Suited, a fully remote digital marketing agency, shares how his team best serves their clients all over the United States from their remote desks.
In our most recent episode Kap and Drew sit down and talk about the variety of tools and platforms available to companies to both scale their marketing and maintain remote relationships.
Not only that, but their conversation on how video podcasts strengthen trust with clients and bring in leads for new accounts is a conversation you donât want to miss. đď¸
âĄď¸ Donât wait, this episode is for you.
Main Takeaways:
đ Remote marketing agencies can help your business scale
đ How to bring the human connection to remote relationships
đ Video platforms and resources are your most valuable asset
đ A video podcast builds trust with clients and strengthens relationship
đ You can never over-prepare for your podcast production
Timecodes:
â° 00:00-05:30 | How can a marketing agency be fully remote for your business?
â° 05:30-15:03 | What can a remote marketing agency do to help your business scale?
â° 15:03-18:38 | How to keep the human connection with remote relationships
â° 18:38-24:21 | Video platforms help maintain distance relationships with clients
â° 24:21-28:32 | Using video with your client creates trust
â° 28:32-32:32 | How you can use a video podcast to position your business for success
â° 32:32-36:57 | Whatâs the best way to prepare for the production of your podcast?
â° 36:57-39:36 | How to best prepare your podcast guest for the interview
â° 39:36-49:09 | A video podcast can perfectly position your business for greater influence
Quotes:
đŹ âOne thing that we've discovered in our world of marketing and creative execution is that creatives really like autonomy.â - Kap Chatfield
đŹ âWe're there to serve, to create systems, organization, and not let those things just evaporate, like they do in an office structure.â - Drew Moore
đŹ âHaving that marketing director internally is magic for usâthey may not have the answer but they are that pivotal repository of information that's both executive assistant to leadership and enough of a marketer that they can help work with us.â - Drew Moore
đŹ âWe make a point to get on the video call and tell jokes, get to know one another.â - Drew Moore
đŹ âHaving really low overhead and being fully remote allows us to have fun.â - Drew Moore
đŹ âEven through these digital platforms, genuine human connection can still happen.â - Kap Chatfield
đŹ âThinking of any piece of content as it's going to be best received, almost without exception is best in multimedia form.â - Drew Moore
đŹ âAnyone hearing this can leverage videoâuse your iPhone, don't wait for production perfection.â - Drew Moore
đŹ âWe're using video all the time in the sense that the camera's on all the time, and it's like they're in the room with us.â - Drew Moore
đŹ âWe've learned and we agree that you can't over-prepare for the podcast or production moment.â - Drew Moore
đŹ âWe understand video and content strategy, but we really wanted to make sure that we would be fluid and fast to bring products and results to the table.â - Drew Moore
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Reach out to Rveal:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to Crush LinkedIn Ads with Your B2B Podcast Content - With AJ Wilcox | B2B Podcasting
LinkedIn ads are a valuable resource that any business or thought leader needs to seriously consider if they want to grow their business. In our most recent episode, we cover the essentials of LinkedIn ads to generate leads for your sales team:
đ Single image sponsored content
đ Bidding ads by cost per click
đ Lead generation objectives
AJ Wilcox, Founder and CEO of B2Linked and host of âThe LinkedIn Ad Showâ podcast is the resident expert on all things LinkedIn ads. He is the man to get your ads positioned for guaranteed success.
His feedback as a professional marketer and VIP for the top LinkedIn Ads account gives him useful perspective and insight.
âĄď¸ Check out this episode for the future growth of your business.
Main Takeaways:
đ Learn how to use LinkedIn ads for your business and brand
đ Generate 100% successful leads with a LinkedIn Marketing strategy
đ Your niche expertise is perfect for an engaging podcast
đ Thought leadership grows as you explore a video podcast model
đ How to scale your content to better engage your podcast audience
Timecodes:
â° 00:00-03:21 | What problems can paid ads solve for your sales team?
â° 03:21-06:47 | LinkedIn ads are worth it because 100% of the leads are qualified
â° 06:47-08:50 | Single image sponsored content is the most effective ad
â° 08:50-13:42 | Perfect your campaign objective for lead generation
â° 13:42-20:19 | The best way to promote your personal brand or business on LinkedIn
â° 20:19-27:09 | Create a podcast with a niche focus for success
â° 27:09-33:48 | A podcast will strengthen your niche expertise and thought leadership
â° 33:48-38:04 | How you can repurpose your podcast content to grow your business
â° 38:04-42:52 | What are the right questions to ask professional marketers?
â° 42:52-45:30 | Connect with AJ Wilcox
Quotes:
đŹ âYou're helping your employer and other clients position their product or their service amongst a very specific audience that's already highly qualified to buy.â - Kap Chatfield
đŹ âWhen we calculate a sales qualified lead, the cost per sales qualified lead is half for LinkedIn what it is for Facebook, and it just goes to show its quality.â - AJ Wilcox
đŹ "The ad that I would absolutely recommend everyone starts with on LinkedIn ads, it's the simplest, it's called a single image sponsored content.â - AJ Wilcox
đŹ âBidding by cost per click is the cheapest way to get traffic on LinkedIn 90% of the time.â - AJ Wilcox
đŹ âWhat you want to do is bid whichever way gets you the lowest cost per impression and lowest cost per click, whether the objective is just for someone to see it, or to convert.â - AJ Wilcox
đŹ âIf your goal in running LinkedIn ads is to get the lowest cost per lead, then the cheapest way to do that is going to be single image ads and avoid the video.â - AJ Wilcox
đŹ âWhen you share something from a personal profile, it's going to get 10 times the engagement than something that comes from a company page, and that just comes down to the fact that we want to connect with people, we do business with people, people have the personalities.â - AJ Wilcox
đŹ âI've discovered that when you go really narrow focus, it actually is the best decision ever, because you have a lot of safety and it really does become this goldmine of so many different things that you can cover and then you also build a stronger brand that way. â - Kap Chatfield
đŹ âWhat I found is by narrowing myself to a really small niche, I thought that I might run out of content, but the community has given me the rest of the content.â - AJ Wilcox
đŹ âI'm okay with it not being perfect, just launching with something is better than never launching.â - AJ Wilcox
đŹ âThat's what happens when you become the THE thought leader in the spaceâyou become the trainer of all the trainers, the expert of all the exp
How to Rock the Virtual Stage on Your B2B Podcast - With Rich âTriggerâ Bontrager | B2B Podcasting
Is your audience captivated when they see you on the virtual stage? đ¤
Too often businesses assign a leader to speak for the brand without giving them training on how to properly present the brand voice and engage an audience.
As a result, the brand reputation suffers tremendously. đ
Rich âTriggerâ Bontrager, host of âRock the Virtual Stageâ show and head of podcasts and TV content for the C-Suite Network, has found the solution that most businesses needâcoaching.
Rich coaches business leaders across multiple industries on how to bring high energy, passion and vision to any stage, virtual or not.
His 30+ years of experience in broadcasting and content creation will help your business and brand grow like never before.
Check out our latest episode where Kap sits down with Rich and they discuss brand voice, marketing content at scale and strategies on how to get the job done. âď¸
This episode is for YOU.
Main Takeaways:
đ How to become a better communicator
đ The importance of storytelling for your business
đ The best way to scale your content across multiple platforms
đ How to evolve the way you present your strategy, product or service to an audience
đ Building your brand through show marketing
Timecodes:
â° 00:00-05:31 | The problem most leaders face when communicating to an audience
â° 05:31-09:16 | Who should be the spokesperson for your brand?
â° 09:16-15:35 | Learn to evolve the way you communicate with your team
â° 15:35-20:37 | Business leaders need to learn to tell their brand story
â° 20:37-27:12 | The benefits of a live show for your audience
â° 27:12-29:20 | How to scale the content of your show
â° 29:20-32:37 | Show marketing provides tangible business ROI
â° 32:37-37:52 | Learn to actively engage your audience
Quotes:
đŹ âEvery executive needs to learn how to be the new Walt Disney.â - Rich Bontrager
đŹ âMore businesses need to learn who is the dreamer, who is the architect, and who's the nuts and bolts and get them in their sweet spots.â - Rich Bontrager
đŹ âWhen you give someone that opportunity to feel like they're in control, and it's in bite sized pieces, oftentimes it makes them lean in to consume even more of your content.â - Kap Chatfield
đŹ âCliffhangers work in every movie, every TV series. Leave them with something so they have to come back for more.â - Rich Bontrager
đŹ âSo what is your story you want to convey to get people, your teams, your consumers, all involved and go deeper with it? Storytelling is central.â - Rich Bontrager
đŹ â'Iâm communicating at a higher level when I add story into it.â - Rich Bontrager
đŹ âYou're not going to make money unless you get people empowered, excited and equipped to get on board with you. That's where the story now pulls them in.â - Rich Bontrager
đŹ âYour environment helps you communicate.â - Rich Bontrager
đŹ âThe live allows you to build an audience where people are showing up at a specific time, and you've created these pathways where they can actually communicate back to you.â - Kap Chatfield
đŹ âRepurposing content is a big part of helping people learn how to grow their brand.â - Rich Bontrager
đŹ âYou need to have high energy, and present with enthusiasm and passionâif youâre dry and boring people will turn you off.â - Rich Bontrager
đŹ âThe four E's for everybody: be engaging, create an environment, entertain and educate.â - Kap Chatfield
ââââââââââââââââ-
Reach out to Rveal:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to scale your company as a solopreneur with a B2B Podcast - With Scott Clary | B2B Podcasting
Your company should be a media company. đÂ
It doesnât matter what product you sell or service you offerâitâs all about how you present your brand.Â
Not only that, but a video podcast is the MOST EFFECTIVE medium through which you build your brand. đď¸Â
Donât believe us? Listen to Scott D. Clary share his professional experience to prove it.Â
In our most recent episode, Kap sits down with Scott D. Clary, host of The Success Story Podcast and serial content creator. He shares from the wealth of his experiences and wisdom in sales and marketing how to build your personal brand to launch your B2B business.Â
We discuss:Â
đ Pivoting your businessÂ
đ Scaling your contentÂ
đ Finding ways to track attribution that really work
 âĄď¸ This episode is for YOU.Â
Main Takeaways:Â
đ Learn how to build your brand and name with a video podcastÂ
đ Discover âsocial sellingâ and how it can benefit your businessÂ
đ Find a content creation strategy that works for your brandÂ
đ Get insight into the best platforms to create and distribute your contentÂ
đ Build your audience with legitimate engagementÂ
Timecodes:Â
â° 00:00-05:02 | Why you should build a brand for yourselfÂ
â° 05:02-11:10 | Learn to pivot your content and podcast strategyÂ
â° 11:10-18:56 | Why a video podcast trumps all other forms of contentÂ
â° 18:56-23:17 | Your company should become a media companyÂ
â° 23:17-30:21 | Scott D. Claryâs content creation strategyÂ
â° 30:21-35:42 | Engaging with your audience builds rapportÂ
â° 35:42-38:37 | Social sellingÂ
â° 38:37-45:23 | Define your ICP to optimize your contentÂ
â° 45:23-00:00 | Video Podcasts are the future of marketingÂ
Quotes:Â
đŹ âOnce you have a brand, you can launch any new product you want.â - Scott D. ClaryÂ
đŹ âEvery company has to find a way to become a media company.â - Scott D. ClaryÂ
đŹ âNobody ever begins a business with a perfect business strategy. Creating a business takes evolution, it takes pivoting, it takes reading the market and moving with the market as it shifts.â - Kap ChatfieldÂ
đŹ âWhat makes a good entrepreneur is your ability to iterate and improve and continually change and not just pivot but be okay with leaning into new things and taking risks.â - Scott D. ClaryÂ
đŹ âThere's no reason why you should ever be married to one concept, because you wouldn't be married to one concept in any other aspect of your business if it wasn't working.â - Scott D. ClaryÂ
đŹ âA brand that does well on YouTube builds a certain level of trust with their audience that can't be built across other social platforms.â - Scott D. ClaryÂ
đŹ âYour personal brand actually affects everything that you touch, including what you're touching for your employer.â - Kap ChatfieldÂ
đŹ âYou have to know who your customer is, then you have to know what questions your customers are asking to drive your podcast content.â - Scott D. ClaryÂ
đŹ âThe way that we think of a podcast lends us to have better sales conversations than half of the sales conversations that we actually have, because we actually care about the person who we're interviewing.â - Scott D. ClaryÂ
đŹ âA video podcast is a content strategy that has the option of paying itself off.â - Scott D. Clary
 ââââââââââââââââ-Â
Connect with Rveal Media:
 - Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to build relationships with your dream customers with a B2B podcast - With Jonathan Ronzio | B2B Podcasting
Have you ever considered a B2B podcast for your business?Â
Scaling your thought leadership across multiple platforms with multiple content avenues is the best way to build your business audience.Â
Not only will your influence grow, but you'll have the opportunity to:Â
đ Increase your business ROIÂ
đ Build trust among your audienceÂ
đ Create content your customers want to consumeÂ
đ Scale every marketing strategy you haveÂ
Weâre convinced podcasting is a fail-proof strategy! đÂ
In our latest episode, Kap sits down with Jonathan Ronzio, CMO at Trainual, and host of The Stokecast podcast. Jonathan shares how his experience as an adventure marketer and musician led to him pioneering new marketing strategies at Trainual.Â
Jonathanâs pioneering and creative leadership have led to successful marketing campaigns at Trainual, and his insight can help you get a head start with your B2B podcast.Â
âĄď¸ If you want to get off the blocks and into the podcasting world, this episode will help you do just that.Â
Main Takeaways:Â
đ B2B marketing strategies can come from a large array of creative sourcesÂ
đ Create content your audience wants to consumeÂ
đ Build trust with your audience for future relationships and salesÂ
đ Learn about true user-generated content for your businessÂ
đ Expand your thought leadership influence with a B2B podcastÂ
Timecodes:
 Ⱐ00:00-07:14 | Trainualâs Genius Marketing StrategyÂ
â° 07:14-12:28 | Create content people actually want to consumeÂ
â° 12:28-18:28 | Creativity begets new marketing strategies
â° 18:28-26:36 | Engage your audience with a personal brand podcast
 Ⱐ26:36-35:07 | How your thought leadership can become a B2B podcastÂ
â° 35:07-42:06 | Learn how your target audience is also your target clientÂ
Quotes:Â
đŹ âThere's two types of content on the internet: there's the content that you want to consume, and there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.â - Kap ChatfieldÂ
đŹ âThe only way to build trust is to start at a place that is not abrasive or interruptive of the audienceâs experience.â - Jonathan RonzioÂ
đŹ âThe podcast model allows you to generate conversation with your audience that everybody else can be impacted by.â - Kap ChatfieldÂ
đŹ âCEOs, owners, and founders should engage in content creation, because it doesn't just help market your product, it helps equip your team, so that they know how you think.â - Kap ChatfieldÂ
đŹ âThe target audience is the audience, the target audience is the guest.â - Jonathan RonzioÂ
đŹ âOur guests represent the persona that we want to serve--so we extract that content, help them share that content and serve the broader audience.â - Jonathan RonzioÂ
đŹ âI let my intuition and experience inform the kind of content we should create.â - Jonathan RonzioÂ
đŹ âYou do not want to interrupt people, you want to compliment what they are doing, if not be the thing they want to watch.â - Jonathan RonzioÂ
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Connect with Rveal Media:
 Reach out to Rveal:Â
- Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
The Ultimate Video Podcast Strategy - With Kap Chatfield and Jake Prieur | B2B Podcasting
Video Podcasts are the marketing strategy solution youâve been looking for đ¤ŻÂ
The concept of a marketing strategy is overwhelming, not to mention the energy and time it requires to do it right. You want something that you can easily do that will speak to your customers, engage your audience, and boos your business.đ We get it, and we want to help.Â
âĄď¸ In this episode, youâll get insight into what a Video Podcast Strategy looks like and how easy it is to understand and implement. We also share step-by-step instructions that any business owner or sales team could follow to increase revenue and engage your audience in an even greater way.Â
If youâre tired of failed marketing âstrategiesâ and want something that will authenticate your business in todayâs digital age, then this episode is for you.Â
Main Takeaways:Â
đ A Video Podcast Strategy is possible and easyÂ
đ How to identify your core message to connect with your audienceÂ
đ Scalable marketing can build a strong audience bđ How to leverage influence through competitors audiencesÂ
đ Rveal Media can help optimize your valuable time Timecodes: â° 00:00-4:18 | The problems video podcast solves â° 4:19-11:44 | Finding your business core message â° 11:45-20:43 | How to research your podcast keywords â° 20:44-24:35 | Who is your competition and where do you fit? â° 24:36-30:42 | Learning how to foresee customer objections â° 30:43-35:53 | Connecting with thought leaders in your industry â° 35:54-39:57 | How to create a list of episodes for your show â° 39:58-40:46 | How Rveal Media can help with your video podcast Quotes: đŹ âWhen you begin a podcast, you have to have the journey in mind.â - Kap Chatfield đŹ âWhat we believe is your core business is your core message, what you do as a business, that's really what you're trying to communicate to your audience.â - Kap Chatfield đŹ âIf youâre not telling your story, at scale in the digital world, youâre missing out on an opportunity to build your audience and grow your business.â - Kap Chatfield đŹ âWe want to help business owners think about how to work in a more systematic way, to help them know they can actually drive revenue through their shows and through their content.â - Kap Chatfield đŹ âIt comes back to being empathetic as a business owner and listening to your customer, listening to their needs, and understanding how do I meet their need. â - Kap Chatfield đŹ âThe quickest way to fail in business is to assume anything about your customers.â - Jake Prieur đŹ âThe days of having a marketing division and a sales division of your company, having them be two separate entities, are over⌠it doesn't really make sense in the digital landscape that we're in today.â - Kap Chatfield đŹ âFor us, the main problem that we're solving is we want to save you time.â - Kap Chatfield đŹ âHaving these shows to answer audience objections is going to be super helpful to make business transactions a lot quicker and smoother than before.â - Jake Prieur đŹ âOne of the easiest ways to get a lot of content done is to have other people on your show.â - Kap Chatfield đŹ âIf you can be extremely clear about your message and really make that message as unique as possible, what you do then is actually eliminate competition.â - Kap Chatfield đŹ âIt's really about collaboration, it's not about it's not about competition at all.â - Kap Chatfield đŹ âIt's important to create content that actually provides value and doesn't come off as a sales pitch.â - Kap Chatfield đŹ âAt Rveal Media we help our customers develop shows online, in the form of video podcasts, to scale their digital marketing.â - Kap Chatfield ââââââââââââââââ- Connect with Rveal Media: Reach out to Rveal: - Rvealâs website: rveal.media - Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Why you need to turn your business into a media company - with Mark Hunter (The Sales Hunter) | B2B Podcasting
How can the content you produce create relationships?Â
Let that sink in. đ¤Â
Businesses should be defined by how well they invest and build relationships with their clients, not just how much revenue they make.Â
When you get down to the foundation of any thriving business, itâs all about the time and quality of relationships invested, and how they serve a purpose beyond a sale.Â
In our most recent episode, Kap Chatfield sits down with Mark Hunter (The Sales Hunter), author of âA Mind for Salesâ and co-host of Sales Logic podcast to discuss a career in sales and podcasting. đď¸Â
Mark shares from his experiences as a salesman and podcaster how his businesses have thrived based off his business philosophy of âhelping others see and achieve what they didnât think was possibleâ.Â
If you are a thought leader in any industry, this episode is for you. Thereâs so much wisdom to be mined in these 40+ minutes, weâre excited for you to listen. âď¸ âĄď¸ Donât wait, check it out.Â
Main Takeaways:Â
đ Learn the right attitude for a genuine sales careerÂ
đ Discover a business plan to make your B2B podcast a successÂ
đ Scale your B2B podcast through multiple outletsÂ
đ Learn to build genuine relationships and trust through a podcastÂ
đ Find a content creation strategy that will work for your businessÂ
Timecodes:Â
â° 00:00-08:52 | Whatâs the story behind a sales career?Â
â° 08:52-14:00 | What you need to start a strong podcastÂ
â° 14:00-20:15 | Learn the right business strategy to start your podcastÂ
â° 20:15-28:09 | Bring the âsocialâ back into the âsellingâÂ
â° 28:09-32:58 | Is it a numbers game or a quality game?Â
â° 32:58-36:50 | How to develop your thought leadershipÂ
â° 36:50-41:53 | Create your content creation strategy Â
â° 41:53-00:00 | How to refine your expertise and leadershipÂ
Quotes:Â
đŹ âSales is helping others see and achieve what they didn't think was possible.â - Mark HunterÂ
đŹ âWhatâs missing in conversations is the element of trust. When you have trust, the conversation goes to another level, and thatâs what sales is all about.â - Mark HunterÂ
đŹ âWith every sale, I want to open a relationship so that with each call I make I earn the right, the privilege, honor, and respect to be able to reach out to that person again.â - Mark HunterÂ
đŹ Podcasts are becoming more and more niched, and that makes a more loyal and engaged audience.â - Mark HunterÂ
đŹ âIf you want to be more valuable locally, be recognized globally.â - Mark HunterÂ
đŹ âI want my podcast to create actionable results now, but I also want it to create marketing awareness.â - Mark HunterÂ
đŹ âYou can't be in the intellectual space if you're afraid of giving away too much of your content, because your intellectual level should be continuously growing.â - Mark HunterÂ
đŹ âYou can't be a thought leader if you're not putting out content to help demonstrate and develop an expertise.â - Kap ChatfieldÂ
đŹ âIf you're really embracing intellectual leadership, you'll never be repetitive.â - Mark HunterÂ
ââââââââââââââââ-Â
Connect with Rveal Media:Â
Reach out to Rveal Media:
 - Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEwÂ
Connect with Mark HunterÂ
Follow Mark on LinkedIn
 Check out The Sales HunterÂ
Check out Markâs show, Sales Logic
How to Become an Authority in Your Industry with a B2B Podcast - With Jonathan Stark | B2B Podcasting
Want to become a thought leader for your industry?Â
Becoming a thought leader begins with creating consistent content from a unique perspective. đŁď¸Â
Itâs not about fame or revenueâwhen you do what you love and consistently show up, youâll find yourself being sought out by your industry and beyond.Â
Jonathan Stark, software developer and author of âHourly Billing Is Nutsâ, shares his thoughts in our most recent episode about how he pivoted from hourly billing to value-based billing and changed his lifestyle.Â
He began with writing a blog, which led to a book and two incredible podcasts.Â
When podcasting is born from a love for what you do and the desire to share knowledge with the world, you never work a day in your life. đď¸Â
Main Takeaways:Â
đ How to transition from hourly pricing to value-based pricingÂ
đ Independent contractors can start fresh with their pricingÂ
đ Becoming a thought leader starts with consistent content creationÂ
đ Podcasting creates relationship and trust with the listenersÂ
đ How to track the right metrics for your business growthÂ
Timecodes:Â
â° 00:00-07:46 | Where did the idea for value-based pricing come from?Â
â° 07:46-17:44 | How can research change the way your industry works?Â
â° 17:44-30:20 | Content creation leads to podcasting for thought leadersÂ
â° 30:20-32:31 | Podcasting is not about charismaÂ
â° 32:31-43:50 | How a podcast can grow your thought leadershipÂ
â° 43:50-51:00 | What are the metrics that actually matter?Â
â° 51:00-54:11 | Build your business by starting with the missionÂ
â° 54:11-01:02:41 | How your thought leadership evolves as you create contentÂ
Quotes:Â
đŹ âTry to blog about something helpful instead of something self-indulgent, and people will actually read it.â - Jonathan StarkÂ
đŹ âThe trust we build through podcasts isnât a function of the charisma of the person--it's more a function of the style of the medium. â - Jonathan StarkÂ
đŹ âThe way you end up with a great podcast is you do a bad podcast and you make it better.â - Jonathan StarkÂ
đŹ âEven if you don't have an audience, you need to know who the audience should be, and you need to show up and want to help them..â - Jonathan StarkÂ
đŹ âMy business philosophy is help people you like get what they want.â - Jonathan StarkÂ
đŹ âThe key piece of the podcast is that it massively builds trust, they believe in your expertise and see you as an authority.â - Jonathan StarkÂ
đŹ âBe the one and only, and then you don't have to worry about SEO, because they're going to search for your name, or your business name.â - Jonathan StarkÂ
đŹ âShow up every day and try to help people, and eventually, you're going to be able to fund that mission.â - Jonathan StarkÂ
đŹ âStart with the mission, or the purpose or the goal, or the big idea, whatever your objective is, not a financial objective, and work your way backwards from that.â - Jonathan StarkÂ
đŹ âThe mission should be leading, education, helping people make an impact. It should be led by the mission and not the money.â - Jake PrieurÂ
ââââââââââââââââ-Â
Connect with Rveal Media:Â
Reach out to Rveal Media:Â
- Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Which Type of Content do B2B Marketers Find Most Effective? - With Kap Chatfield | B2B Podcasting
The market is flooded with an incredible amount of marketing strategies, and they all provide different levels of value for your B2B business.Â
However, there is one strategy that gets you the most bang for your buckâa video podcast. đď¸Â
In our most recent episode, weâll give you six reasons why a B2B video podcast is the best route to take for your business.Â
Join us as Kap unpacks this thought and shares his personal experience for B2B brands. This is an episode you wont want to miss. đÂ
Link for the full episode in comments đÂ
Main Takeaways:Â
đ A video podcast allows B2B companies to build a captive audienceÂ
đ A video podcast helps produce multiple forms of contentÂ
đ Learn to repurpose your content at scale with a B2B video podcastÂ
đ Demonstrate your depth of expertise with a video podcastÂ
đ Grow your network with guests on your video podcastÂ
Timecodes:Â
â° 00:00-04:35 | What are the biggest advantages to a video podcast?Â
â° 04:35-07:29 | How a video podcast allows you to build a captive audienceÂ
â° 07:29-08:58 | Your video podcast content can be consumed in multiple waysÂ
â° 08:58-10:17 | How to repurpose your video podcast content at scaleÂ
â° 10:17-12:21 | A video podcast allows you to demonstrate a depth of expertiseÂ
â° 12:21-14:40 | Learn to provide value instead of appearing salesyÂ
â° 14:40-17:24 | A video podcast allows you to cross-network with guestsÂ
Quotes:Â
đŹ â78% of consumers believe that organizations providing custom content are interested in building good relationships.â - Kap ChatfieldÂ
đŹ âGood content allows you to build a relationship with an audience, even while you sleep.â - Kap ChatfieldÂ
đŹ âA video podcast allows you to build a captive audience and cut through the white noise of all the other marketing channels.â - Kap ChatfieldÂ
đŹ âWhen people feel like they're being sold to, they feel like they're playing defense.â - Kap ChatfieldÂ
đŹ âWhen people come to a video podcast, they're expecting to receive something of value, something that's going to be helpful for them â and that's what keeps them coming back.â - Kap ChatfieldÂ
đŹ âA video podcast is the most effective type of content, because it is the best way to build relationship with your customers and with your audience.â - Kap Chatfield
 ââââââââââââââââ-Â
Connect with Rveal Marketing:Â
Reach out to Rveal:
 - Rvealâs website: rveal.media
 - Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to Transform Legal Tech Sales and Marketing with a B2B Podcast - with Josh Peterson | B2B Podcasting
Legal marketing is shifting from white papers and webinars to genuine conversations â and itâs all through video podcasts. đŁď¸Â
For too long the legal marketing world was limited in their marketing strategy, and most firms didnât know where to turn to get their expertise and name recognized, trusted and respected.Â
In this digital age, that has all changed.Â
In this episode, Kap sat down with Josh Peterson, shareholder at Xact Data Discovery and host of multiple successful legal podcasts.Â
Josh shares from his experience producing legal podcasts that have created conversations and forums that did not previously exist in the legal world. These podcasts have opened windows of opportunity for any firm.
 âĄď¸ If youâre looking to evolve in the legal marketing world, this episode is for you.Â
Main Takeaways:Â
đ How a video podcast created digital connections amidst COVID restrictionsÂ
đ A B2B podcast will create conversations and relationships in your industryÂ
đ Podcasting is about giving people a platform for their expertiseÂ
đ How legal marketing can benefit from a B2B podcastÂ
đ Learn to create conversations people want to engage withÂ
Timecodes:Â
â° 00:00-9:14 | Why start a podcast in the legal industry?Â
â° 9:14-14:46 | How a B2B podcast can create conversationsÂ
â° 14:46-19:02 | A B2B podcast can contribute to your ROIÂ
â° 19:02-26:45 | How to build relationships that build your business
 Ⱐ26:45-31:53 | Creating connections in your industryÂ
â° 31:53-40:22 | What is the future of legal marketing?Â
â° 40:22-47:30 | What are the biggest misconceptions B2B businesses need to overcome about a podcast?Â
Quotes:Â
đŹ âAn effective thought leadership strategy is only possible when there is a culture in the organization that supports it.â - Kap ChatfieldÂ
đŹ âThere's nothing that substitutes the ministry of presence.â - Josh PetersonÂ
đŹ âWe have businesses that want to buy from us or work with us because they got to know us through the conversations we had on the show.â - Josh PetersonÂ
đŹ âIt doesn't matter to me who gets the credit. If you put others first and you promote them through the show, good things happen.â - Josh PetersonÂ
đŹ âYour audience's attention is the number one commodity that you have. If you have their attention, that's where you can begin the relationship.â - Kap ChatfieldÂ
đŹ âThere's no better storyteller than a litigator. They're the best storytellers there are. They know how to unpack things better than anybody.â - Josh PetersonÂ
đŹ âI think what's so unique about video podcasts is that it gives other people a voice.â - Kap ChatfieldÂ
đŹ âWe ascertained that we're giving our guests on the show between $5,000 and $10,000 of PR, depending on how well the show is handled.â - Josh PetersonÂ
đŹ âWhat makes the video podcast valuable is the aggregate group of experts that contribute.â - Josh PetersonÂ
đŹ âWe can't do what everyone else is doing and expect to grow at the same rate or higher than them. We've got to do it differently, and I think there's a power in video.â - Josh PetersonÂ
ââââââââââââââââ-Â
Connect with Rveal Marketing:Â
Reach out to Rveal:Â
- Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to Crush ALL Your B2B Marketing Strategies with a B2B Podcast - With Kap Chatfield | B2B Podcasting
A video podcast is the solution to ALL your B2B marketing woes. Hereâs why. đÂ
A video podcast creates avenues of marketing that would otherwise require more work, resources and time. In this episode Kap breaks down the marketing strategies impacted by a video podcast:
 đ ABM (account-based marketing)Â
đ Content marketingÂ
đ Email campaignsÂ
đ SEOÂ
đ Paid mediaÂ
đ Influencer marketingÂ
Here at Rveal Media weâve created a turn-key marketing solution for your B2B brand, and weâre big proponents of the video podcast model. Check out our latest episode!Â
Main Takeaways:Â
đ A video podcast can impact most B2B marketing strategiesÂ
đ Use your video podcast to create higher engagementÂ
đ Optimize your time and resources with a video podcast marketing solutionÂ
đ Learn how to build your audience persona with a video podcastÂ
đ Become a thought leader through your B2B video podcastÂ
Timecodes:Â
â° 00:00-4:11 | Which marketing strategies can utilize a video podcast?Â
â° 4:11-8:06 | Account based marketing with a video podcastÂ
â° 8:06-11:06 | How a video podcast can enhance your content creationÂ
â° 11:06-12:45 | Maximize your email marketing with a video podcastÂ
â° 12:45-14:11 | How your SEO can be impactedÂ
â° 14:11-16:32 | A video podcast can help with your paid media marketingÂ
â° 16:32-19:06 | Use a video podcast to strengthen your influencer marketingÂ
Quotes:Â
đŹ âAccount based marketing takes broadcasting and puts it into a narrow focus by taking a very targeted message and speaking that message to a very select group of people.â - Kap ChatfieldÂ
đŹ âIn account-based marketing you really need to be thinking about who is that ideal person that will benefit from our product or from our service?. â - Kap ChatfieldÂ
đŹ âA video podcast allows you to build an audience and craft a narrative that allows you to speak to a very specific audience persona.â - Kap ChatfieldÂ
đŹ âWhat you want to do is build a relationship with your audience and provide content of value to them. â - Kap ChatfieldÂ
đŹ âFind people to bring on your show that would be a huge win for your audience.â - Kap ChatfieldÂ
đŹ âCreate content that allows people to be educated about a specific topic, so that they become better business leaders and can associate that knowledge with who you are as the thought leader and gatekeeper of that expertise.â - Kap ChatfieldÂ
đŹ âA video podcast is where you can start talking about a specific topic or point of view for your industry that's unique to you, that sets you apart, that gives you a competitive advantage.â - Kap ChatfieldÂ
đŹ âMake sure that you are finding a way to bring value in the inbox more than just asking for someone to whip out their wallet and purchase your product. A video podcast allows you to step up your email marketing game with every episode.â - Kap ChatfieldÂ
đŹ âA video podcast for your business is an amazing way for you to scale your marketing strategy, scale your visibility, build your brand, and drive revenue for your B2B company.â - Kap ChatfieldÂ
ââââââââââââââââ-Â
Connect with Rveal:Â
Reach out to Rveal:Â
- Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to build a brand that launches your career with a B2B podcast - With Nick Bennett | B2B Podcasting
How do you build a personal brand that not only authentically engages your own audience but also positively impacts your business? đ¤Â
Marketing for our businesses doesnât have to be limited to the strategies we deploy at our 9-5 jobs, but can be a part of what we build with our personal content creation, digital relationships we forge and side-hustle marketing strategies we experiment with.Â
In our most recent episode, Kap sits down with Nick Bennett, Director of ABM & Community at Alyce, a gift-giving platform for B2B businesses, where they talk about the power of video podcasting for building a strong personal and professional brand, the relationship between sales and marketing and even Nickâs love for the New England Patriots.Â
âĄď¸ If youâre tired of the same old marketing strategies, and want to know how to reinvent yourself in todayâs digital landscape, this episode is for you. Link in comments đ
Main Takeaways:Â
Cutting-edge marketing solutions can build relationships
How field marketing is evolving in todayâs digital world
 How to market to target accounts more effectively
Consistent content creation builds your personal brand
Podcasting builds relationships and helps you grow as a marketer
Timecodes:
00:00-6:59 | Alyce: the gifting platform for B2B marketing
6:59-9:45 | What is ABM marketing?
9:45-12:15 | What is field marketing?
12:15-17:33 | How important is research for AMB and field marketing?
17:33-26:03 | Content creation is residual relationship building
26:03-32:11 | Podcasting for marketers is key to success
32:11-35:49 | Learn to create content that shows your humanity and expertise
35:49-44:45 | Podcasting brings incredible learning opportunities for businesses
Quotes:
âShowing that you deliver value first versus just saying, "Hey, I'm going to cold pitch you" and not give you anything, it makes a big difference.â - Nick Bennett
âWhat you guys are doing is really bringing a relationship back to marketing, which in a world of an ever-evolving automation, I think we can grow a little cold and we can forget that that's what it's about.â - Kap Chatfield
âOne of the things that I value and has helped make me successful is I understand how to truly deliver value with the sales team.â - Nick Bennett
âWhen sales sees that you're delivering value to their prospects and helping them move that pipeline across, when you come to them as a marketer. You say, "Hey, you know, I need you to do XYZ for me", they'll say "Absolutely", because you jump on these calls, and without hesitation, you have them reciprocating what you need in return.â - Nick Bennett
âIdeally, with ABM, the goal is to increase your average deal size and then decrease your time to close.â - Nick Bennett
âContent creation is like residual relationship building.â - Kap Chatfield
âIf I can help one person a day understand field marketing, or ABM, or how to build your brand, as a marketer, then look, I've done my job.â - Nick Bennett
âI keep that 80/20 split to still stay authentic to who you are and what you're passionate about, but also still understand that you are paid a paycheck by a company to support them as well.â - Nick Bennett
âSharing personal things, being authentic, and an appropriate amount of that content output, is actually helpful to your overall brand. Because people see a multi-dimension with you, they see that there's some depth to you, and it makes you an easier person to connect with.â - Kap Chatfield
âEveryone knows what your 9-5 is. However, what is the 5-9? And that's what we focus on connecting all these people with the 5-9.â - Nick Bennett
The Hidden Cost of Becoming a Thought Leader - With Kap Chatfield | B2B Podcasting
Becoming a thought leader is not for the faint of heart. đÂ
Thought Leadership is a buzzword on LinkedIn, and itâs quickly becoming the reason behind the influence and growth of many B2B businesses across the world. The concept is nothing new, but is ready to be mined for all the worth and value it can bring to your business and industry.Â
In our latest episode, Kap shares 4ď¸âŁ guiding principles on how business leaders can become a thought leader, and how easy it is to apply these in every industry.
 âĄď¸ If youâre looking for a way to scale your business, grow your influence and bring vision to your tribe, this episode is for you.Â
Link in comments đÂ
Main Takeaways:Â
đ Thought Leadership is what drives Business ForwardÂ
đ How to Craft a Unique Narrative and Codify itÂ
đ Strengthening your âStory LeadershipâÂ
đ Learn to take risks for the vision of your businessÂ
đ Having the courage to be a visionary and communicate that visionÂ
Timecodes:Â
â° 00:00-2:56 | Defining what a Thought Leader IsÂ
â° 2:56-9:59 | What will Thought Leadership Cost You?Â
â° 10:00-12:32 | Determine the Personality behind the Thought LeaderÂ
â° 12:32-16:52 | Learning the Discipline of Creating Content ConsistentlyÂ
â° 16:52-18:20 | Taking Risks to Become a Thought LeaderÂ
â° 18:20-22:28 | Thought Leadership is for your BusinessÂ
Quotes:
 đŹ âIf you're in the b2b market you want to be known as a thought leader in your industry. â - Kap ChatfieldÂ
đŹ âWhite noise doesn't produce leadership. If you want to be a leader in your industry, you need to craft a unique perspective.â - Kap ChatfieldÂ
đŹ âStory leadership inspires heart, engages the mind and it moves an organization forward.â -Kap ChatfieldÂ
đŹ âAs a thought leader you have to imagine a future a vision for your organization that no one's ever seen before and you need to have confidence in that vision for other people to see it.â -Kap ChatfieldÂ
đŹ âThe more clear your narrative is to you, the more confident you're going to be in it, and it's going to be contagious. Confidence is contagious.â -Kap ChatfieldÂ
đŹ âIf you want people to follow you, it's going to take some personal responsibility in growing and being a more engaging communicator of your vision.â - Kap Chatfield
 đŹ âIt's critical in today's day and age, that you as the leader of the organization create the content, because nobody can lead with their vision for you. You can't outsource that.â -Kap ChatfieldÂ
đŹ âYou're the leader, you're the visionary, youâve got to write the script if you want the rest of the organization and the rest of the industry to see that unique perspective and to believe it and to follow you.â -Kap ChatfieldÂ
đŹ âYour thought leadership content is going to be what your business really lives or dies off of.â -Kap ChatfieldÂ
đŹ âWithout vision organizations perish.â -Kap ChatfieldÂ
đŹ âA thought leader needs to be someone who has a vision, that breaks ground, that's cutting edge, that makes people a little uncomfortable, because it shakes things up.â -Kap ChatfieldÂ
đŹ âAs a thought leader, if you want to lead people with story you need to be someone is willing to step out and be the one that looks crazy, to be the one that's taking these risks.â -Kap ChatfieldÂ
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Connect with Rveal Marketing:Â
Reach out to Rveal:Â
- Rvealâs website: rveal.mediaÂ
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/Â
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
How to Market Effectively to a Highly Technical Audience - With Joseph Lewin | B2B Podcasting
B2B Podcasting
How to Market Effectively to a Highly Technical Audience - Joseph Lewin
Call To Action:
Marketing in a niche industry requires relationships and trust.
Now, more than ever in our digital marketing world, marketers need to build relationships with other marketers in their industries and trust with their sales team. These two principles go hand-in-hand and will boost sales, engage your audience and help your career grow.Â
In our latest episode, Kap interviews Joseph Lewin, the marketing manager for Cadenas Part Solutions on what itâs like to market in a highly technical industry. Learn how sales, marketing and content creation will put your business or product at the forefront of your customers minds.
If youâre in marketing, sales or want to grow in your industry, this episode is for you.
Main Takeaways:
Marketing niche software can guarantee business
Humility prepares you to grow and learn new industries
How to build trust with your audience to facilitate the sales cycle
Strengthen the marketing and sales relationship for your business
Strong marketing requires strong relationships
Timecodes:
00:00-8:28 | Ingenious software solutions for engineers
8:28-12:52 | Marketing products that sell well
12:53-17:18 | Ask the right questions to grow in your industry
17:18-23:22 | How sales and marketing can work together
23:22-28:10 | Optimizing your sales cycle through trust
28:10-32:55 | The importance of building relationships with marketers
32:55-37:42 | How to find and build your audience
37:42-48:44 | Strategic Marketer Podcast highlights
48:44-50:17 | Consume content that inspires you
Quotes:
âWhen you're working with a technical audience, the first thing is you have to be curious.â - Joseph Lewin
âOne of the most challenging things or biggest impediments to your growth is you.â - Joseph Lewin
âThe more technical and niche your space is, the more you need to get your fingers on the pulse of your audience, of who your customers are and what they're doing.â - Joseph Lewin
âWhen you're a marketer you should be talking to everybody in your company.â - Joseph Lewin
âSo many businesses are still looking at sales and marketing as two separate divisions of the company.â - Kap Chatfield
âMarketing exists to build trust in your space to make the sale easier.â - Joseph Lewin
â Focus on building relationships through the content that you're creating.â - Joseph Lewin
âIf COVID-19 taught us anything, it's that the digital marketing world is no longer an accessory, it's a necessity for businesses.â - Kap Chatfield
âThe only thing worse than a mediocre piece of content is a great piece of content that nobody sees.â - Kap Chatfield
âIt's way harder to create demand for something than it is to solve a problem that people already know that they have.â - Joseph Lewin
âIf you create okay content that's building relationships with other people, and grows an audience, you're going to be 10 times better off than creating two or three or four polished pieces of content a year that nobody sees.â - Joseph Lewin
Connect with Rveal Marketing:
Reach out to Rveal:
Rvealâs website: rveal.media
Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia
Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
The biggest problem staffing agencies face with their marketing - With Kap Chatfield | B2B Podcasting
Most businesses have a singular focus for their marketing strategy, but staffing agencies have to double their work. With two audiences, two messages and double the challenges, theyâve got their work cut out for them.Â
In this episode we break down the main issues staffing agencies face as they prepare a marketing strategy, both for their B2B market and the clients they work for. This will prove insightful not only for staffing agency leaders, but for marketers and any business that depends on staffing agencies. Check it out!
Reach out to Rveal:
- Rvealâs website: rveal.media
- Rvealâs LinkedIn: https://www.linkedin.com/company/rvealmedia/
- Rvealâs YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw