The Agile Innovator
By NielsenIQ BASES
The Agile InnovatorJul 07, 2021
BASES Category Shopping Fundamentals for Alcoholic Beverages
To learn more, visit nielseniq.com/global/en/landing-page/bases-2022-beval-category-shopping-fundamentals
BASES Health Shopper Survey
Mike Jones, Tonya Kent and Alex Rook of BASES Innovation Effectiveness discuss the Health Shopper Survey - a powerful solution that enables an understanding of how purchase and shopping habits differ between groups of consumers who either have a health condition or are looking to live a healthier lifestyle. This is now available to manufacturers and retailers. Questions about this episode or would like to learn more? Contact Alex Rook at alexander.rook@nielseniq.com.
What drives mobile payment app choice?
Mobile payment apps are growing in popularity across the globe, and the reasons why may surprise you. Mike Rotolo, Georgi Trifonov and Emily Mescher discuss all things mobile payments in this episode. Interested in learning more? Visit https://innovation.nielseniq.com/mobile-payments.
How the brain reacts to food and the implications for restaurants
BASES Neuro and Restaurants discuss what happens inside of the brain when we interact with food, and why this is important for restaurants of all sizes. Hear from Matt Luff, Megan Belden and Dr. Maya Cano in this fascinating episode.
BASES Cannabis
Lauren Galletta and Jamie Munro discuss the cannabis industry, and why BASES is leaning in.
Driving pet retail traffic with innovation
Rebecca Gidley and Jacqui McConnell discuss how retailers can drive pet store and pet category traffic. Interested in learning more? Visit https://innovation.nielseniq.com/pet-retail.
BASES Retail
The BASES Retail team answers the top questions they receive when working with clients for the first time.
The Pro Bono Minority Business Consulting Initiative
The BASES Pro Bono Minority Business Consulting Initiative is a sustainable opportunity for BASES to lend our innovation-focused research solutions and expert consulting to minority-owned businesses on a pro bono basis. To learn more and apply, visit https://innovation.nielsen.com/BASES-Pro-Bono-Consulting.
BASES Restaurants
Hear from the BASES Restaurants team as they discuss innovation within their industry.
Coming Soon: The Agile Innovator
Introducing a new podcast series that takes a look behind the curtain of new product and service innovation.