Beyond PR

Beyond PR

By Brookline Public Relations
Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing women—from the boardroom to their family life and how they personally succeed. Catch season one now featuring some special guests who were part of Brookline’s 2019 International Women's Day video: vimeo.com/322040092/ee109f9ac9
Where to listen
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Tara Weber
Canadians likely know Tara Weber as a steadfast, reliable news source and BNN Bloomberg’s western correspondent. But in the first episode of the new year, Beyond PR host Shauna MacDonald goes deeper to uncover the real story behind Tara and her journey from a small town in British Columbia to becoming a national reporter. Listen in as Tara shares her insights on the era of fake news, tackling tough and sensitive stories, the discussion around Canada’s energy sector, and how to ensure your news tip doesn’t get lost in her inbox.
29:01
January 24, 2020
Katrina Olson
Katrina Olson-Mottahed is force of fashion, entrepreneur, mother of two and savvy social media influencer who is no stranger to viral moments (both the good and bad). On this month’s episode, the arts-advocate talks falling in love with fashion, influencer marketing do’s and don’ts, where to find Canadian designer labels, and her experience raising daughters in the digital age. Katrina shares her surprise at being named one of Canada’s Best Dressed in 2019 by the Globe and Mail and reveals that her husband actually owns more shoes than she does!
22:44
December 17, 2019
Geneviève Simard
Geneviève Simard's story goes much steeper than the ski hills she has conquered and gold medals she has won. In addition to her legacy as a champion in alpine skiing, Geneviève is also known country-wide for her advocacy against sexual assault in sports, and for speaking out about her own experience of abuse as a young athlete. Listen in as Geneviève shares her take on trusting one’s intuition, being a star athlete and why being different means being brave.
30:30
November 14, 2019
Sara Austin
In honour of Child Abuse Prevention Month, Beyond PR sits down with Sara Austin, Founder & CEO of Children First Canada this October. Sara is the youngest recipient of Canada’s Top 100 Most Powerful Women and has dedicated her life to advocating for millions of children across the globe. Sara shares insights into her journey leading highly successful advocacy, public awareness and philanthropic campaigns, and tells Shauna how her international experiences brought her back to Canada to continue the fight for children in her home country. Sara also discusses Children First Canada’s “Raising Canada” campaign, which advocates for urgent action on children’s issues ahead of the 2019 federal election. To learn more about Children First Canada and Child Abuse Prevention Month, visit www.childrenfirstcanada.com
29:50
October 17, 2019
Shauna MacDonald (Brookline's 15-Year Anniversary Special)
You’ve heard the name, but how about the story? On Brookline’s 15th anniversary (that’s right – we’re a Gen Z, born on October 4, 2004), listen as the microphone is turned and Shauna MacDonald, Principal & Founder of Brookline Public Relations takes questions from Brookline’s own Lisa Libin, Vice President and Leanna Kruk, Group Director. Shauna discusses Brookline’s inception, who her mentors have been throughout the years, the highs and lows of entrepreneurship and what being different means to one of Calgary’s most unique leaders. Cheers to 15 years!
31:31
October 4, 2019
Connie DeSousa
This month, Beyond PR brings you inside the mind of master chef Connie DeSousa as she serves up great stories of her culinary, business, and parenthood ventures in Calgary and across the globe. With a new brunch spot for Calgarians to flock to, Connie shares the concepts behind the newly opened CHIX Eggshop as well as the inspiration for her other nationally recognized restaurants CHARCUT and charbar. What is the secret to making the perfect egg? Sharpen your listening utensils and let’s dig in!
23:53
September 4, 2019
Jocelyn Laidlaw
Why is watching the news now “more important than ever”? Calgary’s beloved Jocelyn Laidlaw, Senior News Anchor for CTV Calgary,  joins Beyond PR to discuss her time in reporting, how journalism has evolved and is constantly changing, how fake news has impacted the industry, and how becoming a mom has changed her approach to her work. Jocelyn shares the moments in her reporting career that were the toughest to overcome, and, after some convincing from Shauna, shares what it’s like being a micro-celebrity in Calgary. 
28:51
August 8, 2019
2019 Stampede Royalty
2019 Stampede Queen Carly Heath and Stampede Princesses Keily Stewart and Courtney Dingreville sit down with Beyond PR to discuss their experience promoting western heritage around the world, growing up in a ranching family, and what to expect from the 2019 Calgary Stampede. Shauna wonders what participating in Brookline’s International Women’s Day video was for like for the trio, and—in keeping with the agency’s theme for 2019, asks the Royalty why they feel it’s important to be different.  Catch Carly, Keily and Courtney celebrating International Women’s Day 2019 alongside Shauna and all the hardworking ladies of Brookline here: https://vimeo.com/322040092/ee109f9ac9 #BPRDifferent
26:20
July 3, 2019
Beyond PR Trailer
As one of Canada’s leading boutique PR firms, Brookline Public Relations is fortunate to work with incredible individuals across the country. We are constantly inspired by the fascinating stories these industry leaders have to tell. So inspired, we want to share these stories with you.  The Beyond PR podcast brings open, honest and often never-before-heard stories from notable leaders in their areas of expertise. Join us to get inspired every month through candid conversation on the BPR podcast.
00:28
July 2, 2019