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Beyond PR

Beyond PR

By Brookline Public Relations
Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on being #BPRDifferent. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases candid and different conversations with some of Canada’s most notable and game-changing women—from the boardroom to their family life and how they personally succeed. Catch season one now featuring some special guests who were part of Brookline’s 2019 International Women's Day video:
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Negin Kamali
While this podcast typically hosts guests from all walks of life to discuss topics that go Beyond PR, this episode is an exception. As the current global health crisis has highlighted the importance of communications, Shauna sits down with Negin Kamali, the Director of Public Relations at Princess Cruises, to discuss the events that ensued onboard the Diamond Princess ship right at the onset of the pandemic. Negin breaks down her experience in managing the crisis from the minute she received the news to where things are today. She also reflects on the lessons she learned during the pandemic and how far the world of PR has come – from faxing press releases to traversing the digital landscape of social media. Plus, she offers advice to anyone interested in pursuing crisis communications.
December 11, 2020
Milan and Brittany Lucic
For this episode of Beyond PR, listeners get to enjoy a double dose of entertainment from not only one but two special guests. In the hot seat this month is none other than Calgary Flames left winger Milan Lucic and his lovely wife Brittany. Shauna was honoured to host the couple’s very first interview together to discuss the interesting year that 2020 has shaped up to be. From how they managed homeschooling at the onset of the pandemic with their children to describing what the NHL bubble experience was really like, this episode is full of insights into the Lucic household. Milan and Brittany also reflect on how they first met, what their favourite NHL city to live in has been, and the fun surprise that the Flames had for the team during their time in the bubble.
November 17, 2020
Paul Brandt
This month’s guest of honour is an international thought leader, entrepreneur, philanthropist, humanitarian, and the most-awarded male Canadian country music artist in history – you guessed it, it’s Paul Brandt! As a long-time friend and client, Shauna and Paul catch up on how life has changed since the pandemic started, how to embrace change and how difficult times always pay off. Paul reveals the side of himself that people don’t know about (Hint: it might surprise you!), as well as what he’s been up to while touring is on hold, including construction of his own ODR (outdoor rink). Plus, Paul shares insights on human trafficking and efforts against it through his organization #NotInMyCity. What’s next for PB? There’s only one way to find out – tune in!
October 27, 2020
Karen Stewart
Beyond PR podcast is back! Kicking off our second season, Shauna speaks with long-time client and friend Karen Stewart, Founder and CEO of Fairway Divorce Solutions. With a long history of entrepreneurial ventures and business success, Karen is a self-proclaimed ‘disruptor’ – approaching every industry she enters with a determination to leave it better than when she started. Speaking candidly with Shauna about her experiences that drove the launch of Fairway, Karen is a firm believer in understanding – and following – her ‘why’. From discussions about single parenthood, to what lessons COVID-19 has taught her – Karen shares her story and key learnings as a serial entrepreneur to inspire Canadians to keep going and find the silver lining in every situation.
September 17, 2020
Beyond PR - Season 2 Trailer
Brookline Public Relations is a team of uniquely talented PR professionals who pride themselves on going #BPRBeyond. With this theme prominent in everything they do, the Beyond PR podcast, hosted by Brookline's Principal and Founder Shauna MacDonald, showcases how leaders throughout Canada go beyond in business, philanthropic endeavours, and their communities. Subscribe to catch season two (coming soon!) featuring special guests who are breaking boundaries and going ‘beyond’ the typical to inspire and make a lasting impact.
September 11, 2020
Deborah Yedlin
As season one of Beyond PR draws to a close, what better way to wrap up our series of incredible guests than with insight from veteran journalist, community leader and 14th Chancellor of the University of Calgary, Deborah Yedlin. From a career on Wall Street to becoming Alberta’s leading business and politics reporter, Deborah discusses how she held her own in largely male-dominated industries, how her position at the University of Calgary seemed like a natural fit, and how Albertans are responding to the COVID-19 pandemic amidst an already challenging energy crisis.
May 20, 2020
Patricia Kaiser
In recognition of International Women’s Day, long-time tech sector executive Patricia Kaiser sits down with Shauna to share her experience as a business leader and working mother, answering the question: can you really have it all? Reflecting on her career, Patricia gets candid about the glass ceiling, her role at the board table, and just how she became comfortable being uncomfortable, ultimately pushing herself to achieve more and go further. Evolving from an up-and-coming woman in tech to a dynamic, hands-on leader, Patricia Kaiser has proven she is a force to be reckoned with.  
March 9, 2020
Tara Weber
Canadians likely know Tara Weber as a steadfast, reliable news source and BNN Bloomberg’s western correspondent. But in the first episode of the new year, Beyond PR host Shauna MacDonald goes deeper to uncover the real story behind Tara and her journey from a small town in British Columbia to becoming a national reporter. Listen in as Tara shares her insights on the era of fake news, tackling tough and sensitive stories, the discussion around Canada’s energy sector, and how to ensure your news tip doesn’t get lost in her inbox.
January 24, 2020
Katrina Olson
Katrina Olson-Mottahed is force of fashion, entrepreneur, mother of two and savvy social media influencer who is no stranger to viral moments (both the good and bad). On this month’s episode, the arts-advocate talks falling in love with fashion, influencer marketing do’s and don’ts, where to find Canadian designer labels, and her experience raising daughters in the digital age. Katrina shares her surprise at being named one of Canada’s Best Dressed in 2019 by the Globe and Mail and reveals that her husband actually owns more shoes than she does!
December 17, 2019
Geneviève Simard
Geneviève Simard's story goes much steeper than the ski hills she has conquered and gold medals she has won. In addition to her legacy as a champion in alpine skiing, Geneviève is also known country-wide for her advocacy against sexual assault in sports, and for speaking out about her own experience of abuse as a young athlete. Listen in as Geneviève shares her take on trusting one’s intuition, being a star athlete and why being different means being brave.
November 14, 2019
Sara Austin
In honour of Child Abuse Prevention Month, Beyond PR sits down with Sara Austin, Founder & CEO of Children First Canada this October. Sara is the youngest recipient of Canada’s Top 100 Most Powerful Women and has dedicated her life to advocating for millions of children across the globe. Sara shares insights into her journey leading highly successful advocacy, public awareness and philanthropic campaigns, and tells Shauna how her international experiences brought her back to Canada to continue the fight for children in her home country. Sara also discusses Children First Canada’s “Raising Canada” campaign, which advocates for urgent action on children’s issues ahead of the 2019 federal election. To learn more about Children First Canada and Child Abuse Prevention Month, visit
October 17, 2019
Shauna MacDonald (Brookline's 15-Year Anniversary Special)
You’ve heard the name, but how about the story? On Brookline’s 15th anniversary (that’s right – we’re a Gen Z, born on October 4, 2004), listen as the microphone is turned and Shauna MacDonald, Principal & Founder of Brookline Public Relations takes questions from Brookline’s own Lisa Libin, Vice President and Leanna Kruk, Group Director. Shauna discusses Brookline’s inception, who her mentors have been throughout the years, the highs and lows of entrepreneurship and what being different means to one of Calgary’s most unique leaders. Cheers to 15 years!
October 4, 2019
Connie DeSousa
This month, Beyond PR brings you inside the mind of master chef Connie DeSousa as she serves up great stories of her culinary, business, and parenthood ventures in Calgary and across the globe. With a new brunch spot for Calgarians to flock to, Connie shares the concepts behind the newly opened CHIX Eggshop as well as the inspiration for her other nationally recognized restaurants CHARCUT and charbar. What is the secret to making the perfect egg? Sharpen your listening utensils and let’s dig in!
September 4, 2019
Jocelyn Laidlaw
Why is watching the news now “more important than ever”? Calgary’s beloved Jocelyn Laidlaw, Senior News Anchor for CTV Calgary,  joins Beyond PR to discuss her time in reporting, how journalism has evolved and is constantly changing, how fake news has impacted the industry, and how becoming a mom has changed her approach to her work. Jocelyn shares the moments in her reporting career that were the toughest to overcome, and, after some convincing from Shauna, shares what it’s like being a micro-celebrity in Calgary. 
August 8, 2019
2019 Stampede Royalty
2019 Stampede Queen Carly Heath and Stampede Princesses Keily Stewart and Courtney Dingreville sit down with Beyond PR to discuss their experience promoting western heritage around the world, growing up in a ranching family, and what to expect from the 2019 Calgary Stampede. Shauna wonders what participating in Brookline’s International Women’s Day video was for like for the trio, and—in keeping with the agency’s theme for 2019, asks the Royalty why they feel it’s important to be different.  Catch Carly, Keily and Courtney celebrating International Women’s Day 2019 alongside Shauna and all the hardworking ladies of Brookline here: #BPRDifferent
July 3, 2019
Beyond PR Trailer
As one of Canada’s leading boutique PR firms, Brookline Public Relations is fortunate to work with incredible individuals across the country. We are constantly inspired by the fascinating stories these industry leaders have to tell. So inspired, we want to share these stories with you.  The Beyond PR podcast brings open, honest and often never-before-heard stories from notable leaders in their areas of expertise. Join us to get inspired every month through candid conversation on the BPR podcast.
July 2, 2019