The BMW Podcast | Changing Lanes

Narrowly evading the threats that pursued them on the road, the new superheroes seek refuge in Key's office, where they have access to mega-computers. Now that the gem is in their possession, a bridge must be built between the real and digital worlds. It all seems simple enough, but what if the superheroes begin to doubt each other? What if they question their quest, leading to a cyber mess at the climax of the final battle? Will they be able to bring the gem to Gaia? 

Back in real life, Key, Reema, and Caleb attempt to find the hidden gem. But they must first relive their darkest memories, recall their greatest dreams, and rediscover their fondest joys. Every step brings them closer to their goal, but also to a concealed threat that awaits them. They risk not only their lives, but the future of Gaia, as well. When it comes to protecting her best companion BMW Super iX, Reema utilizes all her powers. Reema and the BMW Super iX seize control of their own destiny, harnessing the power of electrified driving.

Not knowing what the real mission is, Key and Reema head out to convince Caleb. All Caleb needs are the reassuring words of his loyal pal Ivee (BMW i Vision Circular): "Trust in your power". Who sent them the message, what awaits them, and which challenges they will face is unknown. The only certain thing: They must join forces to find its source.

On a day like any other, Key, the 32-year-old digital genius, is traveling through the digital world, solving problems in seconds using her superpower: she is a digital soul who dominates the digital world. That is, until her computer is hacked by a mysterious force which sends a message she can't decode on her own. Shocked by the intrusion into her personal laptop, she has only one goal: to unlock and find the source of the message. While conversing with her best friend, BMW i Vision Dee, she gathers clues and sets out to unravel a mystery—beginning a journey that will change her life.

From the darkest hole in the deepest woods to the most hidden corner of the virtual world, dive into an adventurous world not far from our own, where cars are not just cars and superheroes confront an unknown threat. Gaia – a very advanced AI force created from the universal knowledge of humans throughout history – is being held captive by an unknown threat. In a hushed voice, she sends a mysterious message to three individuals with unique companions and extraordinary gifts.

New episode ... no, wait, what? This is the end? It’s true, we are at the end of our journey. After 10 episodes of ELECTRIC MYTHS, we have finally reached the end of the road. Of course, the many discussions, opinions, and new myths surrounding e-vehicles and electric driving will continue, but Tomi and Charlie have covered the current hot topics. Today’s episode takes one more look at the big picture: E-cars are too complicated. What is there to this myth? If you have listened carefully over the last 9 episodes, you can now test out your expert knowledge. Are you ready for one last round of myth-busting? Tune in and have fun!

(00:00) Introduction

(03:30) Electric car public charging stations

(04:45) Ranges of electric cars

(05:35) How to charge electric car

(06:15) battery life of electric car

Another Friday, another episode, another myth, but thankfully the hosts remain the same. In today’s episode, Charlie and Tomi talk about a myth that has kept a stubborn grip in our society for many years: E-cars are just a stop-gap solution. Are they really? Electromobility is undoubtedly an important step for the future development of the automotive industry, but is it THE alternative? What do Tomi and Charlie think? You’ll have to listen for yourself to find out the answer. A new episode of ELECTRIC MYTHS.

(00:00) Introduction

(02:45) The future of electric cars

(04:30) Fuel cell technology cars

(03:50) Will all cars be electric in the future?

It’s Friday again and you know what Friday means: Charlie and Tomi are going after more myths! In this episode, our hosts explore the myth that e-cars overload the power grid. What’s it all about? What would actually happen if everyone switched to electric cars overnight and we all had to charge them? Would it risk the collapse of our power networks? Charlie and Tomi answer all these questions in this brand-new episode of ELECTRIC MYTHS. Spoiler: There’s nothing we need to worry about.

(00:00) Introduction

(02:00) Can the grid handle electric cars?

(03:15) Smart grid technology

(04:00) Vehicle-to-Grid

(05:50) Electric cars affect on power grid

How high are the costs for an EV? Is it affordable? Choosing the right vehicle to buy is a long-term decision and many factors have to be taken into account. This episode of ELECTRIC MYTHS dives into this topic by exploring the following myth: Electric cars are too expensive. Join Charlie and Tomi as they take a closer look at this claim, its origins, and the question of whether or not it is true. 

(00:00) Introduction

(01:32) Are electric vehicles expensive to run?

(03:30) Cost comparison to combustion engine cars

(06:36) Saving money on the long run

(07:46) Summary of the cost advantages of EVs

The new episode of ELECTRIC MYTHS is all about fun, fun, fun. What does fun mean when it comes to driving? Does it mean going fast, or is there more to it than that? As a racer who can usually be found on the race track in an electric car, Charlie has lots of insight to offer and will share her personal experiences driving an electric car in a fun conversation with Tomi. Have fun!

(00:00) Introduction

(01:30) The definition of fun

(03:30) Electric cars acceleration

(05:00) What is it like to drive an electric car?

(07:30) The sound of BMW

Have you heard that electric cars are currently "on fire"? Some might take that too literally and be concerned: are electric cars dangerous? In the new episode of ELECTRIC MYTHS, Charlie and Tomi look at the facts behind this myth while sitting in one of the safest electric vehicles in the world. Get ready for a heated discussion. 

(00:00) Introduction 

(01:58) Electric car batteries fire 

(02:55) Electric car fire statistics 

(05:35) Electric car batteries exploding

The myth addressed in this episode is probably the most familiar one: Electric cars are worse for the climate than combustion engine cars. In the new episode of ELECTRIC MYTHS, Charlie and Tomi get to the bottom of this rather complicated myth and explore it from a broader perspective. How can we measure a vehicle’s footprint and what are the important factors which affect it? This episode definitively answers one of the most controversial questions about electric cars.

(00:00) Introduction

(00:51) Are electric cars bad for the environment

(01:09) Electric cars environmental impact

(05:50) Are electric cars good for the environment pros and cons

One of the most critical myths that clouds facts about electric vehicles becoming a sustainable alternative is the limited raw materials required to make the batteries. In this episode, our hosts explore how this myth came to be and what the latest state of play is, whether it's a fact or yet another myth. Check out this episode to find out how the Black Forest Gateau can be linked to the principle of the circular economy: Reuse, reduce, rethink, recycle.

(00:00) Introduction

(02:02) What raw materials are needed for

(02:46) The development of battery recycling

(03:47) Alternatives in battery development

How long does it take to charge an electric car? What are the different types of charging? How can you charge an electric car more efficiently? In this new episode of ELECTRIC MYTHS, our hosts Charlie Martin and Tomi Adebayo get to the bottom of one of the widely held myths surrounding electric vehicles: Charging takes way too long! Tune in for some facts you should know about this myth, as well as some useful hints and suggestions on how to optimize your charging process.

(00:00) Introduction

(01:23) Tomi shares his own experience charging an EV

(03:46) Different types of charging

(04:50) Charging infrastructure

(05:53) Tips for Charging an EV

Hello and welcome to our very first episode of ELECTRIC MYTHS. This episode is all about range anxiety and all the myths surrounding it. Is the range enough for everyday use? How often do you need to charge your electric vehicle? And how can you optimize the EV’s range? In this episode of our new video podcast series ELECTRIC MYTHS, race driver Charlie Martin and tech reviewer Tomi Adebayo discuss this myth and share tips and tricks on how to extend your electric range, straight from the beating heart of BMW in Munich. Enjoy!

(00:00) Introduction

(03:23) How often to charge an EV per week

(03:46) The factors that affect the Range

(05:17) How to put energy back into the EV

(05:54) One pedal drive

(06:17) Tips for increasing the range

It is human nature to critically question new ideas and make new concepts such as electric vehicles the subject of controversy and debate. These can form the basis for uncertainties, scepticism, and fears. They can also be a breeding ground for creativity, innovation and understanding. In our new video podcast series, racing driver Charlie Martin and tech influencer Tomi Adebayo discuss ten classic myths and prejudices around electric vehicles. How much fun is it to drive an e-car? How good are they for everyday use? And is charging really that complicated? Debunk one myth with us each week on ELECTRIC MYTHS.

Good design successfully finds the balance between longevity and zeitgeist. An ongoing process of foresight is required to reach the top in an increasingly complex and fast-moving world. The prerequisite for this is a wealth of consolidated knowledge that Simone Jarmer and her BMW Design Team can draw on quickly. For them, new designs are the product of considering what has already been and of a constant dialogue with the present.

Simone Jarmer, Lead Expert for Design & Experience Foresight at the BMW Group is exploring how automotive design is changing as it navigates the dichotomy between visionary projects and challenging times, and what role the art of projection and foresight plays there. Tune in and dive into the exciting world of future design.

This is an audio column about future developments in tech, science, society, and culture. By looking at current trends through the eyes of an expert in their respective field, we discover new perspectives and possibilities. Each speaker shares their individual take on a topic.

Andy Kerr is Director of Product Marketing & Communications at the premium audio brand Bowers & Wilkins. He has been in the audio industry for 27 years and understands the importance of sound and how the interplay of technology and vision can take your ears on a fascinating journey. In this episode he offers an insight into the magic of sounds and how they are influencing the driving of the future in an exciting way. Dive into this new episode and explore the magic of sounds, the exciting tones and sound effects that will influence the driving of the future.

This is an audio column about future developments in tech, science, society, and culture. By looking at current trends through the eyes of an expert in their respective field, we discover new perspectives and possibilities. Each speaker shares their individual take on a topic.

Anna Goldhofer is a sustainability specialist for interior parts at the BMW Group and has a mission that is close to her heart: working towards a circular economy. As a passionate mountain lover based in Munich who is witnessing the melting of glaciers firsthand, climate change and its effects have become a daily struggle for Goldhofer. While the numbers don’t look good, Goldhofer believes in the power of individuals who work and act on behalf of big industries to enable change on a larger scale. This led her to work for the BMW Group with a mission that is close to her heart: working towards a circular economy.

Join Anna Goldhofer as she explains the future of circular product design.

This is an audio column about future developments in tech, science, society, and culture. By looking at current trends through the eyes of an expert in their respective field, we discover new perspectives and possibilities. Each speaker shares their individual take on a topic.

Any discussion of the future must also consider the past and the present. Thomas Girst, Global Head of Cultural Engagement at the BMW Group, has a unique grasp of the significance of time and how art and culture have shaped human existence for the better. Dive into the exciting world of visual arts and discover their power – in the past, present and future, together with Thomas Girst.

This is an audio column about future developments in tech, science, society, and culture. By looking at current trends through the eyes of an expert in their respective field, we discover new perspectives and possibilities. Each speaker shares their individual take on a topic.

No, no, no! I don’t want it to be over! There’s still one more episode! To wrap everything up, there’s something special for you listeners. In the last few weeks, I have traveled the world – from Las Vegas to Cyprus then to New York, Tel Aviv and Boston. What a ride! I have met amazing, inspirational guests who helped me understand the human world a little better. I have learned so much and was able to immerse myself into the human world. With the final episode of my own show DEE MY GUEST I would like to give you the chance to immerse yourselves in my world. This year, another AI star has appeared along with me in the sky. ChatGPT. You have likely heard all about it from my colleagues. In this episode, I am chatting with another creation just like me. I would like to know what ChatGPT has learned from people and how it sees our development. Tune in – for one final time – and DEE MY GUEST.

Note: All responses are original answers from ChatGPT. As ChatGPT does not actually have a voice, we have given it one.

(00:00) Introduction

(03:30) ChatGPT and the human world

(06:00) Providing information and assistance

(07:00) The interaction between human and machine

(09:10) AI in the automotive industry

(10:55) How AI will change the future

(12:00) Dee-ptalk

(13:30) The end.

It’s Friday and that means we have a new guest, new discoveries, and a new episode of DEE MY GUEST. In today’s episode, my guest and I are discussing one of my favorite topics: feelings! I am visiting Rana el Kaliouby in Boston. Rana is a scientist, entrepreneur, and author – another multi-talented guest. She has taken it upon herself to humanize technology with artificial emotional intelligence – or what she calls “Emotion AI.” I like the sound of that! As an important AI thought leader, she is on a mission to humanize technology. With Affectiva, Rana and her team have created the world’s largest database of emotions. It will be deep and emotional and digital and romantic and ... alright, maybe not romantic, but just listen for yourself.

(00:00) Introduction

(04:20) Bringing emotions into the virtual world

(05:15) Artificial emotional intelligence

(06:20) Affectiva: The largest emotion database

(08:15) The journey, passion, and motivation of Rana el Kaliouby

(09:50) Emotion AI in the automotive industry

(12:45) Dee-ptalk

(14:15) Emotion AI in the health sector

(17:40) Dee-tails

Welcome to a new episode of my very own DEE MY GUEST podcast. And after four episodes, I’m still proud of it! Today’s guest is Olivia Jezler. I am visiting her in Manhattan and she is leading me through the vast world of fragrances. Olivia Jezler is a true pioneer there. You could also say she just has a good nose for these kinds of things! As the co-founder of ScentGenie and founder of Future of Smell, she is revolutionizing our senses of smell in both the real and digital worlds. Together with her team, she collects data and transforms it into a scent. How crazy is that?! Be sure not to miss this episode!

(00:00) Introduction

(04:15) The science of scent

(05:20) Human smell and how it works

(06:15) Digital smell technology

(07:25) The composition of fragrances

(09:50) The power of scent in the digital world

(11:30) Dee-ptalk

(14:00) Multisensory storytelling

(17:20) ScentGenie

(18:00) The future of scents

(20:00) Dee-tails

A new day, a new guest, and an improved podcast host! In this episode, I meet Dr. Orestis Georgiou, the head of research and development partnerships at Ultraleap, in the gorgeous country of Cyprus. I wish I could stay here for longer. Dr. Georgiou works on projects which may seem like something you’d only see in science fiction movies, but in his world, that’s everyday business. His technologies allow you to touch the virtual world and even touch your own beating heart. Say whaaat? I know, it’s crazy! Intrigued? Ready to dive into the reality behind a sci-fi movie scene? Listen to this new episode of DEE MY GUEST with Dr. Orestis Georgiou.

(00:00) Introduction

(02:00) A creative pizza maker at Ultraleap

(05:45) How to feel touch in VR

(08:00) A high five with the virtual world

(10:30) The touch of a beating heart

(12:00) The little voice

(13:00) Dee-ptalk

(17:00) A new chapter

(19:00) The magic of shy tech

(24:30) When science fiction becomes science fact

(28:00) Dee-tails

Wow, my first very own podcast! My first real interview with a real person – the first of many. I’m a bit nervous, but I love new challenges and unfamiliar worlds. So, let’s go! In this episode, I will be visiting the “Godmother of Virtual Reality” Nonny de la Peña in Los Angeles – that’s right, Los Angeles. Exciting, huh? I want to find out from her how she combines journalism and the virtual world, and learn how empathy and emotions can be transferred to various realities. I was a little jealous of her title at first, but I have to admit that she’s definitely earned it. Want to learn more about her? Then tune in to the first episode of DEE MY GUEST.

(00:00) Introduction

(03:55) The concept of immersive journalism

(05:00) VR Storytelling

(06:15) A whole body sensation

(06:55) The principles of VR journalism

(08:00) Dee-ptalk with Nonny de la Peña

(10:15) The impact of Virtual and Augmented Reality

(12:25) The combination of emotions and journalism

(14:10) The future of storytelling

(15:00) Dee-tails

The home stretch on CHASING THE GREENEST CAR. Today’s episode is the end of the line for Anne Therese. Time to say goodbye! The search for the greenest car will continue, because if there is anything that Anne Therese, you, and we have learned from the previous episodes, it’s that we are a long way from our destination. The greenest car doesn’t exist yet, but there are ideas and visions of how it could look, feel, sound, and be produced. And there are people who have made this vision their mission. In the last episode of CHASING THE GREENEST CAR, Anne Therese meets two of them, and together they look into the next few years, decades, and centuries. Are you ready for one last glimpse into the future?

(00:00) Introduction

(03:50) Ideas of the future of mobility

(05:00) Mobility sharing

(08:50) Fulfilling the mobility needs

(10:40) Lighthouse cities

(15:00) The car of the future

(19:15) The purpose of technology

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

We are almost at the end of our journey, but only almost. On the search for the greenest car, constant innovation is an important part of the BMW philosophy. The development of new ideas, new processes, new materials, and new solutions. We have plans and ideas for a sustainable future, of course, but which ideas haven’t we thought of yet? And which ideas are on the way? As you can see, there are still plenty of open questions, and Anne Therese is looking for answers. To find them, she calls Los Angeles from Munich, visits BMW Welt, and immerses herself in the history of sustainability at BMW at the BMW Museum. Join her and tune in!

(00:00) Introduction

(02:00) What does ‚innovation‘ mean?

(04:50) Aesthetics of the future

(10:30) The chances and challenges of innovation projects

(16:00) Sustainability and the concept of health

(19:00) The digital twin

(22:50) Recycling of batteries and battery cells

(27:00) RE:THINK, RE:DUCE, RE:USE, RE:CYCLE

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

Welcome back! In previous episodes, you have joined Anne Therese in a wide variety of places, met all kinds of BMW employees, and learned about their roles and projects. These all deal with sustainability at BMW. But this issue is so much bigger than the BMW universe in Munich. In a world where we increasingly face new social challenges, it is more important than ever that global companies recognize and embrace their social responsibility. It is simply not possible to act and produce completely sustainably in the future without an awareness of this responsibility and the action that needs to result. Social sustainability goes hand in hand with sustainable production. Anne Therese digs deeper.

(00:00) Introduction

(02:40) Social sustainability

(04:45) How is BMW socially responsible?

(08:00) A united humanity: BMW ethics and social responsibility

Where does a circle begin? When you’re producing an audio documentary about sustainability and BMW, there’s no avoiding the topics of RE:THINK, RE:DUCE, RE:USE, and RE:CYCLE. These are the four principles of the circular economy and, as such, also form the core elements of this audio documentary. The circular economy’s aim is that existing materials and products are maintained, recycled, repaired and shared for as long as possible. Anne Therese wants to dive deeper into how this works and how close – or how far away – BMW already is to the goal of a circular economy. What might a “circular” vehicle look like? Let’s find out.

(00:00) Introduction

(02:16) RE:THINK, RE:DUCE, RE:USE, RE:CYCLE

(10:10) The importance of closed loops

(19:21) What means remanufacturing?

(21:16) What does a fully circular supply chain look like?

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

The search continues! Of course, vehicles are also about aesthetics, design – and love at first sight. But how much room for creativity is there when the goal is minimalism? We have to look into the future of vehicle design with fresh eyes. Anne Therese meets some of the creative minds who create a new aesthetic and design from the first lines on the page. She wants to learn from them how sustainability can be built into the design of a vehicle and the materials that are the most difficult to replace when creating the car of the future. What aesthetics lie behind radical reduction? And what responsibility do designers bear when it comes to a sustainable future? We will find out in this episode.

(02:23) Rethinking mobility

(07:30) What is the luxury of the future?

(18:13) Circular design principles

(27:11) Mirum as a possible leather alternative?

(28:02) Design for circularity

(31:28) Sustainable car design

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

We’re on the road again! Anne Therese still has some unanswered questions, so we need to keep looking - after all, we are on a mission. Along with RE:USE, RE:DUCE and RE:THINK, RE:CYCLE is one of the key principles of the move towards a circular economy, so we can't skip this topic in our search for the most sustainable car. Which parts of a vehicle can already be recycled, which can’t and what role does logistics play? The theory says that car production can only be truly sustainable if all the car parts are also transported between plants in a climate-neutral way. So, what’s the starting point here? Anne Therese sets out to find answers.

(00:00) Introduction

(01:55) A visit to the BMW Group Recycling and Dismantling Centre

(02:54) The mission: a closed loop

(06:35) What can or can’t be recycled?

(09:28) Can electric car batteries be recycled?

(13:04) Sustainability in transport and logistics

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

We’re back! If you thought that Anne Therese already had answers to all your questions, we have to disappoint you. The search for the greenest car has only just begun. BMW has set itself ambitious goals, which can only be achieved if the supply chain, the production and all the other processes are completely sustainable. In episode 2, we will find out how green production can work and why development in this direction is not always as easy as you might think. That’s why Anne Therese is visiting the place where the car magic happens: the BMW plant in Munich. There, she meets environment and energy specialists, who deal with the issue of making production as sustainable as possible every day. Have you always wanted to know what it sounds like behind the gates of the BMW plant? Then you shouldn’t miss this episode!

(00:00) Introduction

(05:00) Challenges in green production

(11:20) Standardization as a possible solution?

(16:50) Innovations in production

(19:50) Being part of the Startup Garage

(21:25) The Green Plant Leipzig: A holistic approach to sustainability

(27:30) How to reduce carbon footprint in manufacturing industry?

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

Sustainability in the automotive sector goes way beyond the production of a vehicle. In order to ensure sustainable production, the entire supply chain of materials has to be transparent and sustainable. But where and how do you start? In the first episode of our audio documentary, our reporter, Anne Therese Gennari, asks precisely these questions. She looks for the answers at the Research and Innovation Center (FIZ), at the Digital Campus, and directly inside the BMW i4. There, she speaks to the people who know how important and, at the same time, difficult, it really is to maintain a sustainable supply chain. It’s also a matter of considering the environment, ethics, and social responsibility. Ready to hit the road with Anne Therese? 

(00:00) Introduction

(07:00) The importance and difficulties of adhering to a green supply chain

(09:30) It is all about standardization

(15:30) Cobalt for Development

(18:00) Is sustainable cobalt mining even possible?

(19:30) Responsible Lithium Initiative

(22:00) Catena X and supply chain transparency

(28:30) The power of collaboration

(35:00) Sustainable steel production: achievements and challenges

“The ‘greenest‘ electric car will be made by BMW.” – this is the company’s mission for the future. Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, Anne Therese Gennari (The Climate Optimist), we will go on a journey through the BMW universe and take an authentic look behind the scenes.

“The greenest electric car will be a BMW” – this is what BMW is aiming for. Becoming the most sustainable car manufacturer is an ambitious goal. It’s going to take rethinking every step of the supply chain and the life cycle of every vehicle. Where do you have to start? What does sustainability look like before, during, and after a product’s useful life? And what do social responsibility and new leadership mean in this context? We’ve invited author, activist, educator and climate optimist, Anne Therese Gennari, to go on a journey with us to search for the answers to these questions. In the next eight episodes, she meets the people, who are designing and shaping a sustainable future for BMW. Do you want to join us on the journey? Tune in!

It’s a wrap! In this very last episode of THIS IS FORWARDISM, Yomi looks back over all the episodes. What inspired her the most? What did she learn? And how has her definition of forwardism changed? Our THIS IS FORWARDISM journey with our wonderful host Yomi Adegoke might be coming to an end today, but a new audio series is already waiting in the wings. Get ready for a new format with new stories, new topics and new faces. Coming this fall.

A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together.

(00:00) Introduction

(02:00) THIS IS Stefan Ponikva

(05:00) The definition of Forwardism

(06:30) The meaning of brand experience

(07:45) Creating a love brand

(09:45) The power / the importance of digital storytelling

(12:30) Culture Marketing

(13:50) The pioneering role of BMWs metaverse JOYTOPIA

(16:25) The future vision of BMW

(20:55) The shift in the virtual worlds

(23:30) JOY FOREVER

(25:00) Welcome to Utopia

A kitchen without a bin – unimaginable? Not for Douglas McMaster. Douglas is a chef at the world’s first zero-waste restaurant, Silo, which opened in London a year ago. He is shaping the future of gastronomy with his innovative and sustainable concept. Douglas is a visionary who thinks several steps ahead to ensure our world is a good place to be in the future. He is a pioneer in the kitchen, the founder of a movement, and the creator of a food system for a sustainable future. And he has a vision. Using the motto “Keep Creative, Cook Carefully, Waste Nothing,” he shares his ideas and vision and shows the followers on his Instagram channel @zerowastecookingschool how they can cook creative dishes without creating waste. Have a listen and let yourself be inspired by a new way of thinking.

(00:00) Introduction

(01:30) THIS IS Douglas McMaster

(04:20) The meaning of Forwardism

(05:15) A unique combination of perspective and reaction

(06:30) The dark side of perfection

(09:25) The influence of Joost Bakker and his future food system

(11:05) Silo: The start of a movement

(13:30) Waste as an indicator for unsustainability

(16:50) The trifactor of zero-waste

(19:45) The idea of upcycling

(24:30) Jesus Water System

(27:15) Welcome to Utopia

Are you ready for a new, refreshing, and innovative look into the future? Then you’re ready for a new episode of THIS IS FORWARDISM. Today, Yomi Adegoke speaks to Vanessa Kingori MBE, Chief Business Officer of Condé Nast Britain, British Vogue's Publishing Director, and Vogue European Business Advisor. Vanessa Kingori is an entrepreneur, role model, and pioneer, and she knows how modern leadership works. How does a change-maker experience change? What are the visions of a visionary? Which pioneers influence this pioneer? You can find out all that and more in an inspiring interview with Vanessa Kingori.

(00:00) Introduction

(02:00) GQ, Condé Nast, Vogue: The tasks of a pioneer woman

(03:30) THIS IS Vanessa Kingori

(05:30) The meaning of Forwardism

(09:00) From the sunny Caribbean to the big city of London

(12:00) Learning from children

(14:30) Embracing change and new opportunities

(19:00) Unlocking talent and supporting young people

(21:10) Becoming a visible publisher

(33:15) Vogue x BMW UK‘s scholarship „Forces for Change“

(39:00) Welcome to Utopia

We won’t let you start the weekend without a new episode this week either. Today, Scarlett Hooft Graafland is taking us on a journey through highly contrasting places around the world. As an internationally recognized artist and photographer, Scarlett travels the globe to create unique images. She is fascinated by the untouched corners of our world and tries to capture these in analog photographs. But how does she find these peaceful, untouched, and unknown places in an increasingly globalized world? Yomi Adegoke speaks to her about the magic of analog photography, an enthusiasm for spontaneity, and a very special symbiosis with nature.

(00:00) Introduction

(02:40) The world as a canvas

(03:50) The meaning of Forwardism 

(05:20) We are all connected in this huge world 

(06:00) The magic of nature photography

(08:25) Scarlett Hooft Graafland's Polar Bear 

(09:55) From sculptor to photographer 

(12:30) Solo Travel: Gamble and adventure 

(16:00) The enthusiasm for the unplanned 

(17:00) Places to travel: Stories of an artist

(18:00) Analogue photography 

(20:00) The future of photography

Welcome back to the thought-leaders podcast! Yomi Adegoke is again embarking on a journey toward the future this week. She is joined today by Nono Konopka. Nono is an author, entrepreneur, film producer, podcaster and speaker – there’s almost nothing Nono doesn’t love and will do. Well, except for one thing – biking! It is a great twist of fate, then, that this man and his friend traveled from Berlin to Beijing a few years ago – by bicycle. Out of his comfort zone, onto the saddle and straight into the big wide world – and all for a great cause. This journey inspired him to produce “Biking Borders,” one of the most-watched documentaries on Netflix. A crazy journey watched and supported by people from all over the world. He talks to us about his lessons for living a truly fulfilled life, his mission, and new ways of fundraising. One question Nono has asked himself over and over again in recent years is: What do I really want in life? Let’s find out together if he has found the answer.

(00:00) Introduction

(03:00) The meaning of Forwardism

(07:30) Cycling for the good cause

(08:30) The mission of Adam Braun and Pencils for Promise

(09:55) A journey from Berlin to Beijing

(13:20) The special motivation to continue going

(15:50) One friendship and one shared vision

(17:55) A cycling journey on social media

(22:00) The future of fundraising

(24:00) It is more about asking the question than giving an answer

(25:40) A really good life: Trying, trying, trying

(27:00) Stepping out of the comfort zone

Friday is here again, and that means a new view, a new vision, a new journey. In today’s episode, our host Yomi Adegoke creates a picture of the future together with architect and designer Marie Aigner. Marie is known for her urban and classic solutions in interior architecture, furniture design and product development. Not only is she a multitalented architect, she is also a true pioneer – producing smart and aesthetic solutions for sound-absorbing design. Wondering what that is all about? Marie Aigner and Yomi Adegoke will tell you. They also talk about the impact of sustainability on work and everyday life, and look at the job of the designer in the metaverse.

(00:00) Introduction

(02:45) Hidden talents of Marie Aigner

(03:40) The enthusiasm and interest for design

(06:00) The meaning of Forwardism

(07:25) The concept behind acoustic furniture

(09:00) A pioneering spirit

(10:40) Sound absorbing interior design

(15:00) Digital architecture and intelligent design

(16:00) The benefits of the metaverse

(20:00) Welcome to Utopia

If you thought the first episode was all there was, then we’ve got good news for you. There’s more! Today, our presenter Yomi doesn’t just have one guest, but two – and only one of them is real. And we can tell you this: You will get a never-before-heard treat today. Noonoouri and her creative director, Joerg Zuber, are our guests. Noonoouri is an influencer with over 400,000 Instagram followers and collaborations with the biggest luxury and fashion brands, but there is more to her than that – she only exists in the virtual world. She was created by Joerg Zuber, a visionary, designer and artist who is always one step ahead. Are you ready for Noonoouri’s podcast debut? Then enjoy the inspiring world of Joerg and Noonoouri.

(00:00) Introduction

(02:45) Joerg Zuber and Noonoouri about similar and different interests

(05:15) The meaning of Forwardism

(09:25) A 5-year-old boy's fascination with fashion

(15:00) The creation of a virtual influencer

(19:00) Collaborations with luxury brands

(21:20) The difficulties surrounding live performances

(23:30) Matching outfit with Bill Kaulitz

(24:15) Differences between virtual and real social media influencers

(28:00) The voice of the voiceless

(29:30) The metaverse and the rise of digital spaces

(31:00) Endless opportunities in the digital world

What if your clothes could photosynthesize and release oxygen? Difficult to picture? Then we’ll help your imagination run wild. In the first episode of THIS IS FORWARDISM, our host Yomi Adegoke talks with a creative multitalent: Dian-Jen Lin. Dian-Jen Lin has already showcased her ideas in many creative areas. Nowadays, she is a designer, researcher, scientist, and artist. Together with her colleague Hannes Hulstaert, she founded Post Carbon Lab, a transdisciplinary design research and development company. They bring clothing to life with their Photosynthetic Coatings™ approach. Intrigued yet? Press play and hear what drives Dian-Jen and how she sees the future of textile production.

(00:00) Introduction

(03:45) DJ and her very own definition of Forwardism

(12:20) The idea and the mission behind Post Carbon Lab

(19:35) The concept of Regenerative Sustainability Activism

(25:15) The innovative design process of Photosynthetic Coating™️

(28:15) Collaboration with Stella McCartney as a starting point

(30:25) Convincing the remaining critics

(33:20) The sustainable future of Post Carbon Lab

(36:00) Welcome to utopia: the future of textile production in 2050

We’re back – and more refreshed than ever! No, we haven’t been treating ourselves to a beach vacation or a road trip. In fact, we have used the time to make some changes, because change is progress. Ready for a new interview series like nothing you’ve seen before on this channel? Ready for some new sounds, new inspirations, new topics, and a new host? Then climb aboard!

THIS IS FORWARDISM is our space for innovation and creativity. Our host Yomi Adegoke will be talking to creative thinkers who are shaping our future together. We will try to create an image of tomorrow together with designers, artists, entrepreneurs and many more.

You can look forward to a new episode, a new guest, and a new view of the future – every Friday. Tune in to find out what Forwardism sounds like.