The Being Virtual Podcast - with Bob Cooney

Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: What will happen with Las Vegas nightclubs and gambling Why arcades are still such a big part of a footprint and investment of a FEC when arcade games are not really sociable Is the pandemic the best time to get into the industry Is Randy seeing movie theaters open yet What's the mindset of the operators during the pandemic Political divide in Texas Randy on IAAPA Orlando 2020 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/P133-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-1-eohiqd https://anchor.fm/bobcooney-vrdeepdive/episodes/EP134-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-2-eohit4

Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: What represents 'awesome' now in out-of-home entertainment Why has axe throwing became popular What will happen for birthday parties in FECs Top operational changes businesses will have to make Why people are most excited to come back to the zoos The new Laser Tag game model Will COVID reduce the competition in location-based entertainment Randy's opinion on Chuck E. Cheese Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/P133-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-1-eohiqd

Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: How long Randy’s been in the business Why people are not willing to go back to work after the lockdowns Why people are more willing to go back to restaurants than to any other leisure activity Chuck E. Cheese delivery scandal and what outcome to expect Randy on his new blog on the struggle for businesses to recover after the pandemic Why is Chuck E. Cheese so highly leveraged How long will it take for business closures to start Had FECs always been resistant to recession Is COVID accelerating the move to the metaverse What is the fidelity belly? Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP134-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-2-eohit4 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP135-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-3-eohj01

Robert Scoble is the founder of Scobleizer.blog and an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: Apple's customer journey Apple's ecosystem advantage How is Apple going to convince people to put on a pair of Apple glasses There are a lot of places where VR is unusable One day AR and VR will merge An example of one of Siri's flaws Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP130-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-1-enb0li https://anchor.fm/bobcooney-vrdeepdive/episodes/EP131-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-2-enb0u8

Robert Scoble is the founder of Scobleizer.blogand an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: 3 Advantages of 5G Apple bought Intel's antenna business The whole notion of processing power will go away with 5G VR can't be used in many places Why is Apple not going to build the ultimate media viewer? VR makes some people sick A problem of VR is that a lot of people still don't have it Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP130-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-1-enb0li

Robert Scoble is the founder of Scobleizer.blog and an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: Robert talks about his blog post Robert on his most recent book 'The Infinite Retina' Apple bought the next VR? Reasons why Apple won't do VR Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP131-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-2-enb0u8 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP132-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-3-enb12m

Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Do start-up businesses need to have a big end goal to attract investors What to do and not to do when formulating your investor pitch The shadow side of VR Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP127-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-1-emim0o https://anchor.fm/bobcooney-vrdeepdive/episodes/EP128-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Priore--Ryan-Wang-Part-2-emim3v

Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Are investors looking to investing in remote work platforms Thoughts about location-based VR before and after pandemic What areas would they like to see more opportunities to invest Is there an opportunity for an early stage company to compete with Facebook Horizon or Unreal Engine Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP127-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-1-emim0o

Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Meet Ryan, Martina, Angelo and Pearly How Angelo and Pearly apply the strategic lens of the business on their evaluation framework when choosing investments Ryan's experience of investing in China Why Martina invests in women lead companies What sectors of XR are they most excited about Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP128-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Priore--Ryan-Wang-Part-2-emim3v https://anchor.fm/bobcooney-vrdeepdive/episodes/EP129-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-3-emim80

Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: Theaters and esports Holographic capturing in our homes Who is Lil Miquela What happens when you combine photo realistic avatars and your identity What is Facebook doing with their Live Map What are the repercussions of a media company owning a metaverse Interactivity in the media world Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP124-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-1-em16q4 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP125-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-2-em1dpj

Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: What happens with copyrights as content goes digital Fortnite Party and the future or virtual worlds A crossover between esports and real sports and the future of esports Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP124-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-1-em16q4

Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: Peter's background Peter talks about his new book How the theatres wars will play out Would AMC have the balls to block Star Wars Why hasn't 4D been adopted in movie theaters What is happening in hologram and avatar space VR experience with Diplo How much people are paying to streamers on average Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP125-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-2-em1dpj https://anchor.fm/bobcooney-vrdeepdive/episodes/EP126-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-3-em1dt4

Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How Joanna views all-in-one versus the high-end VR equipment What is Joanna excited about in VR space About Magic Leap lay-off Are any markets doing well in the times of COVID Are any VR places open in China Is Reverb 1 still in stock and available Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP121-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-1-em1658 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP122-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-2-em16dj

Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How Joanna felt when other VR companies adopted their Reverb headset Reverb 2 headset teaser Where to get notifications and any updated about the new release How pandemic affected HP's roadmap What kind of face masks will they be using What's Joanna's opinion on the most powerful benefit of VR for society Joanna's experience in presenting as a speaker in a virtual conference Avatars in VR environments Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP121-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-1-em1658

Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What's going on in Joanna's world How Lockdown affected Joanna personally How companies are adjusting to new circumstances How VR hygiene management will change in the future Will the Reverb 2 be safe to use regarding the hygiene Joanna’s LinkedIn: https://www.linkedin.com/in/joannapopper/ Joanna’s Twitter: https://twitter.com/JoannaPopper Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP122-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-2-em16dj https://anchor.fm/bobcooney-vrdeepdive/episodes/EP123-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-3-em16jc

Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Does Charlie think that remote work will be the thing for a while Will people bring VR headsets to locations in the future Is pandemic the best time to get into VR Apple's mystery AR device Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP118-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-1-em15eg https://anchor.fm/bobcooney-vrdeepdive/episodes/EP119-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-2-em15hh

Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: The future of robotics Convergence of VR and robotics What other things might be replaced with technology Charlie's experience as an educator during pandemic What programs is Charlie using with his students Thoughts on Facebook Horizon Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP118-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-1-em15eg

Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How is Charlie doing What led Charlie to write the book What's wrong with Zoom How Charlie's students reacted to remote way of studying The challenge Charlie gave his students Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP119-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-2-em15hh https://anchor.fm/bobcooney-vrdeepdive/episodes/EP120-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-3-em15ld

Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What type of cables they use Have they decided on cost of the machine Are they going to use licensing model Will they make more new songs available in Beat Saber Are they still offering older games like Fruit Ninja Who are the people that play the most in public How the Hygiene system works The main difference between Rabbids and VRsenal system VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP115-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-1-ek8348 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP116-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-2-ek836i

Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Benefits of shrinking to one VR station Using mixed reality for attracting more people Ben on Beat Saber How much VRsenal charge per play in Beat Saber How their automated cabinet works How long the VR experience lasts What demographics their Virtual Arcade appeals to How they made their controllers tethered How they solved the cable problem in their VR How they improved their hardware to eliminate breaking of equipment Why it's important to have all your equipment tethered VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP115-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-1-ek8348

Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How VRsenal has been doing How VRsenal came up with the unattended VR idea What was the process behind creating unattended VR Ben on working with Punch Bowl Social Ben on simplifying VR so anyone could use it Two biggest problems with VR People's response to VRsenal first products Is it a challenge to put a headset on a newbie VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP116-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-2-ek836i https://anchor.fm/bobcooney-vrdeepdive/episodes/EP117-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-3-ek8390

Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Scarcity builds demand Why finding suitable investors is important How to use your existing customers for effective marketing How to go about getting group sales Should you market the technology or the experience How shareable on social media are the art experiences What’s next for Leila Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP112-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-1-ei85jk https://anchor.fm/bobcooney-vrdeepdive/episodes/EP113-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-2-ei85n7

Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How OneDome experiences work What are ultra-haptics and how they works How Leila markets OneDome What effect HoloLense had on their experiences How much they charge for the experiences Why is Meow Wolf so successful What's the difference between what OneDome is doing compared to Meow Wolf Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP112-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-1-ei85jk

Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Leila and what does she do What is her background How OneDome has evolved What OneDome is about Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP113-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-2-ei85n7 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP114-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-3-ei85q4

Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How they manage their supply chain How repeatable is this aquatic experience Can they track movement in the water Where can people try their VR experience What are hygiene concerns for VR experiences in a pool DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd

Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Stephen talks about the way they hold people in one place at the pool while in the VR experience Stephen talks about the technology being used in their VR experience Where did they first show off their DIVR experience Do they have a revenue share deal for their VR experience How long are the experiences and how much do they cost Stephen talks about the space VR experience What’s their funding model How do they protect their Intellectual Property What kind of devices are they using in their VR experiences DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t

Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the center of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Stephen Greenwood and what is his company about What do people really want and where does Stephen see fraction How is Ballast VR showing up at IAAPA in Orlando Stephen talks about DIVR VR experience In what sort of locations can their VR experiences be used Are lifeguards needed when using Ballast VR experiences The cost per experience DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd https://anchor.fm/bobcooney-vrdeepdive/episodes/EP111-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-3-ehhigv

Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Brent’s thoughts on AR Are they thinking about any sort of redemption or prizing component within their business Are there any VR experiences that may cause motion sickness but the experience is too good not to try it Brent’s thoughts on Birdly VR experience What’s Brent’s favourite VR experience Is Brent going to bring any asymmetric VR games into their amusement park Are they using a springboard to manage their content The pricing in Two Bit Circus What’s the impact of Oculus Quest on its consumer market What’s next for Two Bit Circus Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2

Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How a pressure to open multiple locations impacted their expansion plans Why is it terrifying for an entrepreneurs to put their creation out there in the world How Two Bit Circus deals with their investors and the pressure to hit the numbers What were the learnings around Virtual Reality in their location What VR technology do Two Bit Circus use in their location Brent’s impression on the Beat Saber game Brent’s impression on the Maze VR game How important is the games refresh when investing in VR platforms Do you actually need multiple VR games or is one good one enough Pay As You Go vs. Pay At The Door How big of a part of Two Bit Circus business food and beverage is Are there any issues with alcohol consumption in VR Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb

Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Brent Bushnell and what he does How many people were there in the STEAM carnival Why did Brent add an ‘A’ in STEAM What is STEAM Carnival What’s new with Two Bit Circus Foundation Can other VR arcades license or create their own STEAM building programs What is anti-Gala? Why did Brent chose micro amusement terms to describe their business Does Two Bit Circus market themselves as a concept or as separate attractions Marketing nuggets Brent shares Early days of Two Bit Circus opening How Two Bit Circus deals with under-attraction Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP108-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-3-ehhi1e

Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why you should consider improving the look of your VR space How can arcade owners broaden their audience How can small businesses do digital marketing effectively on their own Why data is important when determining your business plan Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe

Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why your business statement is important What is retargeting What ‘capture the record’ means in marketing ‘Time to respond’ and why it affects sales How to do thought leadership marketing if you’re selling a solution in VR Why you should cater women demographic What arcade owners should do to attract more female customers Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn

Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Victor and what he does How can small companies set themselves apart in VR entertainment industry using marketing Why new VR ideas fail What does ‘intent’ mean from marketing perspective What tools are there to measure ‘intent’ Where in the consideration funnel do you start talking about pricing Why discounting makes for bad salesmanship Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: What’s new in AR News on AR wearables from Apple What is audio AR What is happening with 5G What will be an impact of 5G on VR Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: Beat Saber is still a phenomenon Bob on Whiplash VR experience Kynoa VR experience DIVR experience by Ballast VR Bob on Hero Zone VR experience Bob on AlterEyes VR experience News from Zero Latency What to expect in Orlando that we didn’t see in IAAPA in Paris Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu

Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: Update from Charlie Charlie’s impressions on Enterprise Wearable Technology Summit in Dallas Bob’s impression on IAAPA Paris Will Oculus include an arcade licensing in their Quest business edition? Is Charlie seeing any indicators that Oculus Quest is being successful? Bob overview of Illucity VR park in Paris Bob on Toyland experience at Illucity VR park Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP102-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-3-ehhh2j

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Proactivity and reactivity as an operator How far into the future VR is going to go? Dave & Buster’s revenue Brand recognition Product or service resonance with a consumer Bob's thoughts on Mario Kart VR game Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Hardware extraction from the content New technology takes time to evolve What Bob's new book will be about What is Neo 2? Questions Bob likes to ask operators What's new in the Virtuix world? Jan's experience in hiring sales-people Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117

Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who's our competition? What makes BoxBlaster different How BoxBlaster gets their hardware in the market How's the event been for Vladimir How is Golden Maze game doing in the mini box Fortnite as the third place for young people How much time an average adult spends consuming media Disney Plus streaming service What is Google Stadia? Microsoft xCloud service How long it takes to download a movie with 5G compared to 3G and 4G The move from arcade cabinets to PC based arcades Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u https://anchor.fm/bobcooney-vrdeepdive/episodes/EP99-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-3-efo162

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: A tip for successful Facebook campaigns How different FetchRev business models work What’s the minimum commitment with FetchRev? Do they require personal Facebook account information to manage Facebook campaigns? FetchRev stats for the conversion and retention rates amongst customers The future of FetchRev Why are they rebranding? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What platforms does FetchRev engage on? How do they target offers to possible customers? What happens after someone accepts the offer? What kind of success have they seen on birthday parties? How do they use their platform for special events? Do they provide a third-party purchase engine capability for people to actually buy How do they handle and protect the data they gather Do they use cookies to track people on websites for later retargeting? How they integrate Facebook into the marketing mix Do they create Facebook campaigns? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8

Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Mike’s background and how he got into his business What does FetchRev do? Where is their business now? What vertices and micro-vertices are they in now? How do they drive repeat visitation How they collect customer data Do they use the waiver data to collect information? Do they help people with privacy policy to be able to market to people that sign waivers? What do they do differently than the CenterEdge company? How they use content and messaging to get people to come back How does the FetchRev platform work? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk https://anchor.fm/bobcooney-vrdeepdive/episodes/EP96-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-3-efo0tn

Talon Simulations LLC is a small business specializing in hardware/software integration of low-cost vehicle simulations. Their business offers simulation experiences that include racing, flight, roller coaster, space and many more cockpit-based experiences. Their newest invention is the Talon Vortex, which is a turn-key arcade cabinet of the future featuring over 30 competitive experiences including race cars, roller coasters and fighter jets. The proprietary virtual user interface allows the guest to easily select their reality, limiting the need for an operator, thus reducing overhead costs. Their goal is to create the most immersive and realistic experiences at a price point that is more accessible to larger audiences. In this episode, Bob will be talking with Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What would it cost to make a quality custom interactive ride software on their platform Do they recommend that an operator does a liability release to ride their game? Future news from Talon Simulations Why Dave & Buster’s used Vive Pro over Oculus Rift? Issues with Vive Pro Are Talon Simulations playing with the new inside-out tracking systems for their future projects? What Brandon thinks about Magic Leap and AR in general Website: https://talonsimulations.com/ Brandon’s LinkedIn: linkedin.com/in/brandonnaids Twitter: https://twitter.com/TalonSim? Facebook: https://www.facebook.com/talonsimulations/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP91-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-1-efo0ik https://anchor.fm/bobcooney-vrdeepdive/episodes/EP92-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-2-efo0k9

Talon Simulations LLC is a small business specializing in hardware/software integration of low-cost vehicle simulations. Their business offers simulation experiences that include racing, flight, roller coaster, space and many more cockpit-based experiences. Their newest invention is the Talon Vortex, which is a turn-key arcade cabinet of the future featuring over 30 competitive experiences including race cars, roller coasters and fighter jets. The proprietary virtual user interface allows the guest to easily select their reality, limiting the need for an operator, thus reducing overhead costs. Their goal is to create the most immersive and realistic experiences at a price point that is more accessible to larger audiences. In this episode, Bob will be talking with Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What’s Talon’s content strategy? What’s Talon’s pre-launch promotional strategy? Talon Simulations part in Dave & Buster’s project and what they learned The VR and AR Safety committee’s mission and why should anybody care about it Unsafe practices of using VR headsets Is VR more dangerous than any other experience? Website: https://talonsimulations.com/ Brandon’s LinkedIn: linkedin.com/in/brandonnaids Twitter: https://twitter.com/TalonSim? Facebook: https://www.facebook.com/talonsimulations/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP91-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-1-efo0ik

Talon Simulations LLC is a small business specializing in hardware/software integration of low-cost vehicle simulations. Their business offers simulation experiences that include racing, flight, roller coaster, space and many more cockpit-based experiences. Their newest invention is the Talon Vortex, which is a turn-key arcade cabinet of the future featuring over 30 competitive experiences including race cars, roller coasters and fighter jets. The proprietary virtual user interface allows the guest to easily select their reality, limiting the need for an operator, thus reducing overhead costs. Their goal is to create the most immersive and realistic experiences at a price point that is more accessible to larger audiences. In this episode, Bob will be talking with Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What is Talon Simulations and what they do How Brandon got to starting Talon Simulations How developing a new driving simulator is going How to know when your product is ready Why motion? Why is it so hard to get motion simulators right? How much lag is there in their motion simulator Website: https://talonsimulations.com/ Brandon’s LinkedIn: linkedin.com/in/brandonnaids Twitter: https://twitter.com/TalonSim? Facebook: https://www.facebook.com/talonsimulations/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP92-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-2-efo0k9 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP93-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-3-efo0lt

As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried VR but 4 players in 400 square feet is a major drop in efficiency from rooms where the average number of players is 6 or more. Entermission promises 6 players in 170 square feet, with a multi-sensory experience that rivals The VOID. Entermission is the most profitable VR attraction available today for escape room owners. In this episode, Bob will be talking with Christal Ho, the founder of Enter the Mission, from the Room Escape Show in San Antonio, TX. They’ll discuss escape rooms, VR and why they are converging. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: The reason behind high replayability rate in their VR experience in Sydney Using sensory effects in VR experience What’s the sweet spot for the amount of time in a VR experience How they maximize the usage of their two games in the VR experience What they did when theming their locations How they manage glitches in their VR experiences What the game masters do in their experiences and how important are they Enterthemission Website: https://enterthemission.com/vr-business/ Christal’s LinkedIn: linkedin.com/in/christalho Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP88-Bob-Cooneys-Virtual-Reality-Deep-Dive---Christal-Ho-of-Entermission-Part-1-efo0c2 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP89-Bob-Cooneys-Virtual-Reality-Deep-Dive---Christal-Ho-of-Entermission-Part-2-efo0dt

As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried VR but 4 players in 400 square feet is a major drop in efficiency from rooms where the average number of players is 6 or more. Entermission promises 6 players in 170 square feet, with a multi-sensory experience that rivals The VOID. Entermission is the most profitable VR attraction available today for escape room owners. In this episode, Bob will be talking with Christal Ho, the founder of Enter the Mission, from the Room Escape Show in San Antonio, TX. They’ll discuss escape rooms, VR and why they are converging. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How they manage motion sickness in a seated VR experience How they handle complaints in their business Do they give a refund for customers that are unhappy? What other games are in the plans What they charge for their VR experiences What type of people go to Escape Hunt vs the VR experience in Sydney How they market their VR experience in Sydney Do they use social media integration in their VR experience in Sydney Enterthemission Website: https://enterthemission.com/vr-business/ Christal’s LinkedIn: linkedin.com/in/christalho Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP88-Bob-Cooneys-Virtual-Reality-Deep-Dive---Christal-Ho-of-Entermission-Part-1-efo0c2

As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried VR but 4 players in 400 square feet is a major drop in efficiency from rooms where the average number of players is 6 or more. Entermission promises 6 players in 170 square feet, with a multi-sensory experience that rivals The VOID. Entermission is the most profitable VR attraction available today for escape room owners. In this episode, Bob will be talking with Christal Ho, the founder of Enter the Mission, from the Room Escape Show in San Antonio, TX. They’ll discuss escape rooms, VR and why they are converging. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Christal’s background What changed during 5 years of running her business How Christal went from running an Escape Hunt to running the VR rooms in Sydney Christal talks about the VR location in Sydney What’s the total space in the location in Sydney How people found the Leap Motion technology in the seated VR experience What’s the role of the game master in the learning curve Is keeping people in a closed room important for Sydney's VR experience? Enterthemission Website: https://enterthemission.com/vr-business/ Christal’s LinkedIn: linkedin.com/in/christalho Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP89-Bob-Cooneys-Virtual-Reality-Deep-Dive---Christal-Ho-of-Entermission-Part-2-efo0dt https://anchor.fm/bobcooney-vrdeepdive/episodes/EP90-Bob-Cooneys-Virtual-Reality-Deep-Dive---Christal-Ho-of-Entermission-Part-3-efo0fm

One of the biggest challenges a location-based VR faces is creating replayability. What makes people come back again and again? Joe Mares is a game designer and the owner of Fun Empire, Inc. His mission is to make games and VR experiences fun and engaging and help his clients to create replayability. In this episode, Bob will be talking with Joe about game design, best practices for creating replayable games that spark joy and passion among customers and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What’s unique in the VR world Really good first user experience dos and don'ts Joe’s opinion on teleportation in VR Will teleportation in VR be the new norm as thumbsticks? VR future predictions Joe’s thoughts on 360° videos Success formula for al VR game What stops VR game from being exploratory How to make discovery fun in an LBVR experience An example of discovery that’s contra from what people would intuitively think Joe’s LinkedIn: linkedin.com/in/joemethod Joe’s website: https://www.josephmares.com/ What Makes it Fun website: http://www.whatmakesitfun.com/ St.Noire game: https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1 Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP85-Bob-Cooneys-Virtual-Reality-Deep-Dive---Joe-Mares-of-Fun-Empire-Part-1-efo05n https://anchor.fm/bobcooney-vrdeepdive/episodes/EP86-Bob-Cooneys-Virtual-Reality-Deep-Dive---Joe-Mares-of-Fun-Empire-Part-2-efo07k

One of the biggest challenges a location-based VR faces is creating replayability. What makes people come back again and again? Joe Mares is a game designer and the owner of Fun Empire, Inc. His mission is to make games and VR experiences fun and engaging and help his clients to create replayability. In this episode, Bob will be talking with Joe about game design, best practices for creating replayable games that spark joy and passion among customers and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How much gameplay should there be in educational VR experiences How much to charge for a team building experience in VR How to balance VR experience and game play that drives replayability Building multiple simple games vs. building one strong one Why are shooting games so popular and should we avoid them? Joe’s LinkedIn: linkedin.com/in/joemethod Joe’s website: https://www.josephmares.com/ What Makes it Fun website: http://www.whatmakesitfun.com/ St.Noire game: https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1 Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP85-Bob-Cooneys-Virtual-Reality-Deep-Dive---Joe-Mares-of-Fun-Empire-Part-1-efo05n

One of the biggest challenges a location-based VR faces is creating replayability. What makes people come back again and again? Joe Mares is a game designer and the owner of Fun Empire, Inc. His mission is to make games and VR experiences fun and engaging and help his clients to create replayability. In this episode, Bob will be talking with Joe about game design, best practices for creating replayable games that spark joy and passion among customers and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Joe’s background What made Joe do wrestling What is LARPing? Was Joe envisioning League of Legends as an eSport game Joe’s thoughts on eSports in VR What is St. Noire game? Joe's evaluation of VR industry from a game design standpoint Joe’s LinkedIn: linkedin.com/in/joemethod Joe’s website: https://www.josephmares.com/ What Makes it Fun website: http://www.whatmakesitfun.com/ St.Noire game: https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1 Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP86-Bob-Cooneys-Virtual-Reality-Deep-Dive---Joe-Mares-of-Fun-Empire-Part-2-efo07k https://anchor.fm/bobcooney-vrdeepdive/episodes/EP87-Bob-Cooneys-Virtual-Reality-Deep-Dive---Joe-Mares-of-Fun-Empire-Part-3-efo091

Black Box VR is the world’s first virtual reality Full-body fitness gym. Founded in 2016 by Ryan Deluca and Preston Lewis the fitness fanatics and entrepreneurs behind Bodybuilding.com. Their mission is to disrupt the fitness industry by creating innovative products and experiences that create lasting change is people’s lives. In this episode, Bob will be talking with Preston Lewis, one of the founders, about the challenges of building a full stack location-based VR business with custom hardware and software, operating at retail and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How big is the fitness industry How much developing Black Box VR cost What made them to build their company from scratch versus to buy? How Black Box VR is utilizing the ability to hack people’s cognition of pain How Black Box VR deals with embodiment of an avatar Do people see their fitness progress on their avatars What are the nuts and bolts of the Black Box VR operation Do people need to book their slots online? What is the cost of Black Box VR Black Box VR website: https://www.blackbox-vr.com/ Preston’s LinkedIn: linkedin.com/in/prestonjohnlewis Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP82-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-1-efnvu5 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP83-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-2-efnvvo

Black Box VR is the world’s first virtual reality Full-body fitness gym. Founded in 2016 by Ryan Deluca and Preston Lewis the fitness fanatics and entrepreneurs behind Bodybuilding.com.  Their mission is to disrupt the fitness industry by creating innovative products and experiences that create lasting change is people’s lives. In this episode, Bob will be talking with Preston Lewis, one of the founders, about the challenges of building a full stack location-based VR business with custom hardware and software, operating at retail and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How are they finding using CleanBox technology for cleaning VR headsets How are they keeping their headsets from fogging up Why their opened their first location in San Francisco Are they looking to franchise Black Box VR What’s been the traction of Black Box VR in San Francisco How many people Black Box VR is attracting just because it’s a VR experience What’s the conversion rate of people coming to try the VR gym and people staying as customers What is Black Box VR team struggling with in their business What is the compulsion loop? Black Box VR website: https://www.blackbox-vr.com/ Preston’s LinkedIn: linkedin.com/in/prestonjohnlewis Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP82-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-1-efnvu5

Black Box VR is the world’s first virtual reality Full-body fitness gym. Founded in 2016 by Ryan Deluca and Preston Lewis the fitness fanatics and entrepreneurs behind Bodybuilding.com. Their mission is to disrupt the fitness industry by creating innovative products and experiences that create lasting change is people’s lives. In this episode, Bob will be talking with Preston Lewis, one of the founders, about the challenges of building a full stack location-based VR business with custom hardware and software, operating at retail and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Preston’s background Is isolation in VR fitness an issue What was the reaction to the promotional Black Box VR video and how effective was it Where Black Box VR headquarters are located Who’s their audience? Black Box VR website: https://www.blackbox-vr.com/ Preston’s LinkedIn: linkedin.com/in/prestonjohnlewis Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP83-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-2-efnvvo https://anchor.fm/bobcooney-vrdeepdive/episodes/EP84-Bob-Cooneys-Virtual-Reality-Deep-Dive---Preston-Lewis-of-Blackbox-VR-Part-3-efo01k

The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof. In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who should be involved in AAMA community and how to join Benefits of the annual Amusement Expo What kind of traction is AAMA getting with the new FEC membership What are the benefits of becoming a member What would it take to get a location-based VR committee operating at AAMA How to get in touch with Pete Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462 AAMA website: https://coin-op.org/ Amusement Expo website: https://www.amusementexpo.org Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP79-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-1-efnvl4 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP80-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-2-efnvol

The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof. In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: The problem of kids gambling in games Pete on the code of conduct of AAMA What are Loot boxes and what are the dangers of it What arcade sports games won’t ever go away Background of Pete’s career How can people get into the VR community Pete on the accomplishments of AAMA Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462 AAMA website: https://coin-op.org/ Amusement Expo website: https://www.amusementexpo.org Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP79-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-1-efnvl4

The American Amusement Machine Association (AMMA) is the trade organisation for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest trade show dedicated to arcades and family entertainment centers. The 3-day program brings new technologies and networking possibilities under one roof. In this episode, Bob will be talking with Pete Gustafson, Executive Vice President of AAMA. They will discuss and define the growing ecosystem of operators, manufacturers, suppliers and distributors, they will talk about how the AAMA can help VR Arcade owners and developers connect with the broader amusement industry, and why that’s important for their success. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What is AAMA? How is AAMA relevant to location-based VR? What is the ecosystem of AAMA What’s a distributor in Pete’s vernacular Analysis on Bob’s ecosystem map How do segment distributors play in their industry How content developers and technology partners fit it in AAMA’s ecosystem How can AAMA support hobbyist arcades What are countertop machines? Pete’s opinion on the future of VR Pete’s LinkedIn: linkedin.com/in/peter-gustafson-0306462 AAMA website: https://coin-op.org/ Amusement Expo website: https://www.amusementexpo.org Bob’s article: https://www.replaymag.com/bob-cooney-what-is-virtual-reality-really/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP80-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-2-efnvol https://anchor.fm/bobcooney-vrdeepdive/episodes/EP81-Bob-Cooneys-Virtual-Reality-Deep-Dive---Pete-Gustafson-of-AAMA-and-Amusement-Expo-Part-3-efnvq5

VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions. In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, the Halo Discovery Outpost project they did and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What are the space requirements and how much flexibility is in the software What is the Atom? How they get eight players with wireless when you have three frequencies What is Rubber Banding in games? What are they doing in the PvE space for people who don’t want to do head to head competition Will VRstudios collaborate with more of the bigger brands? Will VRstudios help operators by building them something unique for the IP they have? Cineplex Inc. and VRstudios partnership and what it means for VRstudios How Cineplex views VR and location based VR Website: https://www.vrstudios.com/ Doug’s LinkedIn: linkedin.com/in/dougdurst Chanel’s LinkedIn: linkedin.com/in/chanelsummers Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP76-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-1-edskf8 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP77-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-2-edskis

VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions. In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, the Halo Discovery Outpost project they did and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Launching the Halo project What were the limitation in creating Halo project Why industry giants are using VR to promote their launches What is Power Play in VR VRstudios view on Esports What is Shoutcaster How can operators implement Shoutcasting in their businesses VRstudios on streaming games and videos on digital platforms What is OBS? How many players can VRstudios get out of Lighthouse 2.0 system Website: https://www.vrstudios.com/ Doug’s LinkedIn: linkedin.com/in/dougdurst Chanel’s LinkedIn: linkedin.com/in/chanelsummers Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP76-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-1-edskf8

VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and just launched Halo: Training Ground PvP game touring as part of Halo Discovery Outpost, VRstudios is quietly building a portfolio of enterprise-class VR attractions. In this episode, Bob will be talking with Doug Durst, CFO, and Chanel Summers, VP of Creative Development. They will talk about creating scalable business-class solutions that thrill players and operators, their Halo Discovery Outpost project and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Chanel’s background in the industry Doug’s background in the industry Background to the Jurassic World VR attraction How VRstudios reacted when Dave & Buster’s came to them with Jurassic Park VR idea Logistics of large scale projects Did VRstudios create the content for Men in Black What’s the strategy behind using location based VR to launch global entertainment properties What is Halo touring project and what role is VRstudios playing Halo Discovery Outpost launch Website: https://www.vrstudios.com/ Doug’s LinkedIn: linkedin.com/in/dougdurst Chanel’s LinkedIn: linkedin.com/in/chanelsummers Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP77-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-2-edskis https://anchor.fm/bobcooney-vrdeepdive/episodes/EP78-Bob-Cooneys-Virtual-Reality-Deep-Dive---Doug-Durst-and-Chanel-Summers-of-VRstudios-Part-3-edskmv

Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Formed in 2013, Fallen Planet was one of the world’s first game development studios to focus solely on VR and their hit game, ‘Affected: The Manor’ is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market. In this episode, Bob will be talking with Alex Moretti who is a co-founder of Fallen Planet Studios. Together they will discuss Alex’s vision for location-based VR content, how he views the hardware landscape, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What is ultrahaptics Alex’s experience with ultrahaptics and thoughts on it The installation Alex did as a case study for ultrahaptics Are there any plans to develop Fallen Planet Studios integrations with hardware into actual products for the market Thoughts about software vs hardware and software solutions Fallen Planet Studios website: https://www.fallenplanetstudios.com/ Alex’s LinkedIn: www.linkedin.com/in/alex-moretti-0a490517a Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP73-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-1-edsk40 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP74-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-2-edsk64

Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Formed in 2013, Fallen Planet was one of the world’s first game development studios to focus solely on VR and their hit game, ‘Affected: The Manor’ is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market. In this episode, Bob will be talking with Alex Moretti who is a co-founder of Fallen Planet Studios. Together they will discuss Alex’s vision for location-based VR content, how he views the hardware landscape, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Their approach to licensing arcades Why having fewer choices of games in your VR arcade is more profitable Onboarding VR experience Why you need to consider location for your VR experience Why people don’t want to try VR in public places How Fallen Planet Studios is using arcade owners for marketing Changes to their business after introducing new marketing strategies Fallen Planet Studios website: https://www.fallenplanetstudios.com/ Alex’s LinkedIn: www.linkedin.com/in/alex-moretti-0a490517a Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP73-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-1-edsk40

Fallen Planet is one of the pioneers of the current wave of location-based VR studios. Formed in 2013, Fallen Planet was one of the world’s first game development studios to focus solely on VR and their hit game, ‘Affected: The Manor’ is a staple of VR arcades around the world. Fallen Planet has now published versions of Affected for every VR platform on the market. In this episode, Bob will be talking with Alex Moretti who is a co-founder of Fallen Planet Studios. Together they will discuss Alex’s vision for location-based VR content, how he views the hardware landscape, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Fallen Planet Studios background What made them to pick the horror genre and stick to it Why people enjoy horror games Alex’s lessons moving into LBVR How their game topped MineCraft on the charts and a review from PewDiePie Importance of being transparent in your business Fallen Planet Studios website: https://www.fallenplanetstudios.com/ Alex’s LinkedIn: www.linkedin.com/in/alex-moretti-0a490517a Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP74-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-2-edsk64 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP75-Bob-Cooneys-Virtual-Reality-Deep-Dive---Alex-Moretti-of-Fallen-Planet-Studios-Part-3-edsk99

AntiLatency has a new inside out tracking system that leverages infra-red technology and can be adapted to any hardware, headset or peripherals. Could it enable a whole ecosystem of free-roam VR experiences in a disruptively affordable way? In this episode, Bob will be talking with Andrey Desyatov, the founder of AntiLatency, as they try to figure out what’s real, what’s hype, and what can you really expect from this potentially game-changing system. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What other components come with the platform What is the licensing cost for the developers What is the fee for one player What’s AntiLatency’s distribution strategy How can developers integrate the tracking system into their game or solution What support is there for developers Will AntiLatency make a module for Oculus Quest? AntiLatency website: https://antilatency.com/ Andrey on LinkedIn: https://www.linkedin.com/in/andrey-desyatov-b16b8581/ Bob Cooney’s Blog: https://www.bobcooney.com/blog/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP70-Bob-Cooneys-Virtual-Reality-Deep-Dive---Andrey-Desyatov-of-AntiLatency-Part-1-edsjmt https://anchor.fm/bobcooney-vrdeepdive/episodes/EP71-Bob-Cooneys-Virtual-Reality-Deep-Dive---Andrey-Desyatov-of-AntiLatency-Part-2-edsjt6

AntiLatency has a new inside out tracking system that leverages infra-red technology and can be adapted to any hardware, headset or peripherals. Could it enable a whole ecosystem of free-roam VR experiences in a disruptively affordable way? In this episode, Bob will be talking with Andrey Desyatov, the founder of AntiLatency, as they try to figure out what’s real, what’s hype, and what can you really expect from this potentially game-changing system. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Is the technology tested for longevity Can you put the markers on the walls and ceilings Is there any kind of diagnostic system to test if the tracking is working Besides the cost, what are other main advantages of this tracking system How long it takes to charge the tags and how long it lasts How much the sensors and tags cost Are there any companies that already offer products built on this tracking system Why they created a tracking system for Pico Goblin 2 What materials is AntiLatency using from a hygiene standpoint What’s the latency in AntiLatency’s tracking system compared to OptiTrack AntiLatency website: https://antilatency.com/ Andrey on LinkedIn: https://www.linkedin.com/in/andrey-desyatov-b16b8581/ Bob Cooney’s Blog: https://www.bobcooney.com/blog/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP70-Bob-Cooneys-Virtual-Reality-Deep-Dive---Andrey-Desyatov-of-AntiLatency-Part-1-edsjmt

AntiLatency has a new inside out tracking system that leverages infra-red technology and can be adapted to any hardware, headset or peripherals. Could it enable a whole ecosystem of free-roam VR experiences in a disruptively affordable way? In this episode, Bob will be talking with Andrey Desyatov, the founder of AntiLatency, as they try to figure out what’s real, what’s hype, and what can you really expect from this potentially game-changing system. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why there’s so much innovation coming from Russia Do companies collaborate in Russia or are they super competitive Why Andrey decided to create a new tracking system Introduction to AntiLatency’s tracking system How the tracking system works Tracking one player vs 10 players Is AntiLatency creating turnkey solutions How much it costs a developer to buy the flooring system from AntiLatency How many sensors and emitters are there in the flooring in 100 m² Does a developer decide where to place the markers or does it come already embedded in the floor? AntiLatency website: https://antilatency.com/ Andrey on LinkedIn: https://www.linkedin.com/in/andrey-desyatov-b16b8581/ Bob Cooney’s Blog: https://www.bobcooney.com/blog/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP71-Bob-Cooneys-Virtual-Reality-Deep-Dive---Andrey-Desyatov-of-AntiLatency-Part-2-edsjt6 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP72-Bob-Cooneys-Virtual-Reality-Deep-Dive---Andrey-Desyatov-of-AntiLatency-Part-3-edsjvs

Steve Grubbs is the founder of VictoryXR, one of the world’s leading providers of AR and VR curriculum to schools. VictoryXR’s frog dissection was recently recognized by HTC Viveport as the best education VR product in the world. Steve also founded Paradigm, a VR and Esports facility for corporate training and gaming. Steve is a recovering politician who left the world of politics 20 years ago to embrace entrepreneurship as his way to solve the world’s problems. In this episode, Bob will be talking with Steve about his businesses and how he manages them. Steve will give some insights into how they do things in their VR space and how they engage their customers so they would come back more often. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Promoting their educational product How Steve interacts with local school communities Challenges being the middle man Is the education building awareness of the entertainment What is a 100-seat arena and how much it costs Is eSports bringing revenue An internship deal Steve made with a local university and how it worked out Shout casting and eSports Where eSports fits in to the location-based entertainment How much did it cost Steve to build the whole facility Approaches to bring people in on the weekends VictoryXR: https://www.victoryxr.com/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP67-Bob-Cooneys-Virtual-Reality-Deep-Dive---Steve-Grubbs-of-VictoryXR-Part-1-edsj5k https://anchor.fm/bobcooney-vrdeepdive/episodes/P68-Bob-Cooneys-Virtual-Reality-Deep-Dive---Steve-Grubbs-of-VictoryXR-Part-2-edsj9n

Steve Grubbs is the founder of VictoryXR, one of the world’s leading providers of AR and VR curriculum to schools. VictoryXR’s frog dissection was recently recognized by HTC Viveport as the best education VR product in the world. Steve also founded Paradigm, a VR and Esports facility for corporate training and gaming. Steve is a recovering politician who left the world of politics 20 years ago to embrace entrepreneurship as his way to solve the world’s problems. In this episode, Bob will be talking with Steve about his businesses and how he manages them. Steve will give some insights into how they do things in their VR space and how they engage their customers so they would come back more often. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How Steve manages different zones in the facility The cinema room experience and what demographics it attracts Why they chose LA Deadzone instead of Arizona Sunshine for their free-roam space Are they doing anything in mixed reality Prop tracking in their space Frog dissection app Steve created How does Steve land distribution deals Steve’s experience in finding distributors Is Oculus Quest a game changer? VictoryXR: https://www.victoryxr.com/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP67-Bob-Cooneys-Virtual-Reality-Deep-Dive---Steve-Grubbs-of-VictoryXR-Part-1-edsj5k

Steve Grubbs is the founder of VictoryXR, one of the world’s leading providers of AR and VR curriculum to schools. VictoryXR’s frog dissection was recently recognized by HTC Viveport as the best education VR product in the world. Steve also founded Paradigm, a VR and Esports facility for corporate training and gaming. Steve is a recovering politician who left the world of politics 20 years ago to embrace entrepreneurship as his way to solve the world’s problems. In this episode, Bob will be talking with Steve about his businesses and how he manages them. Steve will give some insights into how they operate in their VR space and how they engage their customers so they would come back more often. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Steve’s background on the businesses that he created Davenport’s population and how Steve find’s working in a small city Why double booths better revenue drivers and what is Steve does differently What type of games are offered in the double booths Steve’s approach to food and beverage What indicators Steve saw that made him to bring in a liquor license The importance of group business Approaches to curriculum Steve talks about VR training modules market The technology and games Steve uses in their free-roam space VictoryXR: https://www.victoryxr.com/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/P68-Bob-Cooneys-Virtual-Reality-Deep-Dive---Steve-Grubbs-of-VictoryXR-Part-2-edsj9n https://anchor.fm/bobcooney-vrdeepdive/episodes/EP69-Bob-Cooneys-Virtual-Reality-Deep-Dive---Steve-Grubbs-of-VictoryXR-Part-3-edsjcd

Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR has been developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: You have to have alignment in your company, from investors to employees and customers Lean towards a strategic investor Be prepared to talk about what you are missing, self-awareness is critical Bob’s opinion on having a AAA IP Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP64-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-1-eb8rt5 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP65-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-2-eb8rvb

Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR has been developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What’s the top thing that drives a good review from consumers VCs love growth and expansion stories Talking about high utilization rates is critical VCs also love high margin stories Bob’s advice on raising prices for your attractions Challenges of third-party content Big vision is one thing that most early stage businesses miss in their pitch Nobody cares about hardware unless you are a hardware company Anticipating audience’s questions and answering them in your pitch Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP64-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-1-eb8rt5

Sandbox VR is a futuristic VR experience for groups of up to 6 people that lets you interact with everyone inside. Thanks to Hollywood motion cameras, 3D precision body tracking, custom hardware, and haptic suits, Sandbox VR creates an experience like no other. Sandbox VR was developed by veterans from EA, Sony and Ubisoft who helped to make this experience feel as if you are living in a game or a movie. In this episode, Bob will be analyzing Sandbox VR pitch video and talking about key things venture capitals look for in a successful product pitch and more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Sandbox VR gets funded by one of the leading venture capital firms Bob’s first Sandbox experience You have to have a hook at the beginning of your pitch or a headline VR experience sharing on social media Start with a negative when you’re selling as everything you say after that has increased credibility Sandbox VR website: https://sandboxvr.com/ Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492 Influence: the Psychology of Persuasion by Robert B. Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/1863501568 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP65-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-2-eb8rvb https://anchor.fm/bobcooney-vrdeepdive/episodes/EP66-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Cooney-on-Sandbox-VR-Part-3-eb8s1k

David Georgeson is a longtime game producer and CTO and co-founder of Cleanbox, the only complete hygienic system that quickly decontaminates VR/AR headsets. David has an impressive history of senior roles in leading companies such as Sony Online Entertainment, Bandai Namco, 3DO and Activision, and he is a prolific inventor of VR technology. In this episode, Bob will be talking with David not only about the hygiene in VR, but also about what is lacking in VR game design. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What was David’s first VR experience What things about VR excite David Why David is interested in VR escape rooms What is David’s ultimate dream The future possibilities of VR David’s thoughts on field of view in AR Is VR going to take off in the near future Cleanbox Technology website: https://www.cleanboxtech.com/ David’s LinkedIn: linkedin.com/in/davidgeorgeson Dream Park by Larry Niven: https://www.amazon.com/Dream-Park-Larry-Niven/dp/0765326671 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP61-Bob-Cooneys-Virtual-Reality-Deep-Dive---David-Georgeson-of-Cleanbox-Technology-Part-1-eb0t2n https://anchor.fm/bobcooney-vrdeepdive/episodes/EP62-Bob-Cooneys-Virtual-Reality-Deep-Dive---David-Georgeson-of-Cleanbox-Technology-Part-2-eb0t3m

David Georgeson is a longtime game producer and CTO and co-founder of Cleanbox, the only complete hygienic system that quickly decontaminates VR/AR headsets. David has an impressive history of senior roles in leading companies such as Sony Online Entertainment, Bandai Namco, 3DO and Activision, and he is a prolific inventor of VR technology. In this episode, Bob will be talking with David not only about the hygiene in VR, but also about what is lacking in VR game design. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: David’s start in the arcade business Why the VR arcades are not even close to the level of 80s arcades David’s impression on ‘Alien Descent’ VR experience How David got into video game business David’s recollections of 3DO while he was working there Transitioning from software to hardware; and what challenges hardware business brings What skills must an entrepreneur have when running a hardware business versus a software business How many different consultants and advisers David had to use while developing Cleanbox When will the other Cleanbox products come out and what will be the price for them David’s thoughts on working for Activision Cleanbox Technology website: https://www.cleanboxtech.com/ David’s LinkedIn: linkedin.com/in/davidgeorgeson Dream Park by Larry Niven: https://www.amazon.com/Dream-Park-Larry-Niven/dp/0765326671 Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP61-Bob-Cooneys-Virtual-Reality-Deep-Dive---David-Georgeson-of-Cleanbox-Technology-Part-1-eb0t2n

David Georgeson is a longtime game producer and CTO and co-founder of Cleanbox, the only complete hygienic system that quickly decontaminates VR/AR headsets. David has an impressive history of senior roles in companies such as Sony Online Entertainment, Bandai Namco, 3DO and Activision, and he is a prolific inventor of VR technology. In this episode, Bob will be talking with David not only about the hygiene in VR, but also about what is lacking in VR game design. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What is Cleanbox and how David came up with the idea Does hydrophobic technology work separately from the UV or do they work in combination in Cleanbox Where and how is Cleanbox used How much Cleanbox costs What are the mechanics of using CleanBox in an arcade How much power it takes Where did David’s career start Cleanbox Technology website: https://www.cleanboxtech.com/ David’s LinkedIn: linkedin.com/in/davidgeorgeson Dream Park by Larry Niven: https://www.amazon.com/Dream-Park-Larry-Niven/dp/0765326671 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP62-Bob-Cooneys-Virtual-Reality-Deep-Dive---David-Georgeson-of-Cleanbox-Technology-Part-2-eb0t3m https://anchor.fm/bobcooney-vrdeepdive/episodes/EP63-Bob-Cooneys-Virtual-Reality-Deep-Dive---David-Georgeson-of-Cleanbox-Technology-Part-3-eb0t4c

Michael Bridgman is a co-founder of MajorMega, an interactive studio that combines virtual reality with motion and environmental effects to solve motion sickness in VR. Their first product, Hyperdeck, combines multi-sensory effects, full-motion floor and environmental stimulation to create an incredibly thrilling location-based VR attraction in a small footprint. In this episode, Bob will be talking with Michael about their journey and how the Hyperdeck is able to create a level of experience impossible on any other systems. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What MajorMega learned by being in IAAPA Pricing and length of an experience in Hyperdeck Did people perceive Hyperdeck experience as longer than it actually is Future pricing models of MajorMega What type of content MajorMega is considering How much player testing MajorMega had to do MajorMega’s other games in development When will people be able to buy the Hyperdeck and what’s the price of it MajorMega website: https://majormega.com/ The Art of Game Design: A book of lenses by Jesse Schell: https://www.amazon.com/Art-Game-Design-book-lenses-ebook/dp/B00ALUHNX6 About Perlin noise: https://en.wikipedia.org/wiki/Perlin_noise Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP58-Bob-Cooneys-Virtual-Reality-Deep-Dive---Michael-Bridgman-of-MajorMega-Part-1-eb0suv https://anchor.fm/bobcooney-vrdeepdive/episodes/P59-Bob-Cooneys-Virtual-Reality-Deep-Dive---Michael-Bridgman-of-MajorMega-Part-2-eb0t04