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The Being Virtual Podcast - with Bob Cooney

The Being Virtual Podcast - with Bob Cooney

By Bob Cooney
We've turned Bob's Being Virtual Show and other events into podcasts, for those of you who prefer to listen while on the go.

Join Bob as he explores the business of virtual reality in a series of live interviews. Each features a new, unique guest from the world of VR, with some augmented and mixed reality thrown in. Bob cuts through the virtual crap to find the real stories of people making, and losing, money in VR, so you can make better decisions about where to invest yours.

For more information go to www.bobcooney.com
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Episode 143 VR Digital Marketing Masterclass (Part 2)
Today’s podcast was a panel discussion about VR Digital Marketing Masterclass recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. Learn how to increase sales through unique marketing tactics you can start immediately. Innovative operators and marketing consultants will share their go-to strategies to help you drive awareness, higher ticket sales, groups sales, and more. The panel was moderated by Eric Schwartzman, digital marketing guru and author of The Digital Pivot. The panelists were: Brad Marks, an innovative FEC operator from pole position Raceway, and marketing technology solution provider. Eric Keosky-Smith, Chief Growth Officer of Hownd, and from across the pond in Belgium Mark Lebouille, Chief Executive Officer at B&MI NV, home of SMS-Timing and BMI Leisure Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How to keep people getting into the website specific to VR? How do creators convert their website specifically to VR and what are their challenges in doing so? Bridging the gap to help the viewer to really experience that on the website. Customers feedback in their virtual reality experience on the website What is their integrating point of sale gathering information on a customer base into a digital marketing platform? How did they gather customer information at point of sale? The impact of selling tickets through other platforms outside their website and other  online ticket sites like Facebook and Google Eric Schwartzman Website: https://www.ericschwartzman.com/ LinkedIn: https://www.linkedin.com/in/schwartzman/ Mark Lebouille Linkedin: https://www.linkedin.com/in/marklebouille/?originalSubdomain=be Eric Keosky- Smith Linkedin:https://www.linkedin.com/in/erickeoskysmith/ Brad Mark Linkedin: https://www.linkedin.com/in/brad-mark-a57b2010/ Receive insights directly in your inbox - Bob Cooney’s Blog: www.bobcooney.com/blog Listen to PART 1 here: https://anchor.fm/dashboard/episode/e18dbh2
14:30
October 13, 2021
Episode 142 VR Digital Marketing Masterclass (Part 1)
Today’s podcast was a panel discussion about VR Digital Marketing Masterclass, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. Learn how to increase sales through unique marketing tactics you can start immediately. Innovative operators and marketing consultants will share their go-to strategies to help you drive awareness, higher ticket sales, groups sales, and more. The panel was moderated by Eric Schwartzman, digital marketing guru, and author of The Digital Pivot. The panelists were: Brad Marks, an innovative FEC operator from pole position Raceway, and marketing technology solution provider. Eric Keosky-Smith, Chief Growth Officer of Hownd, and from across the pond in Belgium Mark Lebouille, Chief Executive Officer at B&MI NV, home of SMS-Timing and BMI Leisure Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Getting to know our panelists, Brad Marks,  Eric Keosky-Smith, and Mark Lebouille as they share their experiences in getting found by customers building relationships, their go-to strategies for driving awareness, and their unique marketing tactics to bring an increasing sales How did Brad Marks use VR to get more people in the door at pole position Raceway? Learn about his  key defining moment, his fear in getting a race into pole position, and the strategies that led him to the success with VR Why Mark measures the incremental success of the additional activities and the activities on their own importance in generating segmented marketing to personalized marketing How did Eric maintain price integrity when selling through these third parties, and drive direct sales at the same time? How did Brad use OTAs (Online Travel Industry) to drive traffic at pole position Raceway What is Eric’s view of pre-sales as part of marketing strategy? Learn about the percentage sales of online selling for those new clients. What does that arc look like? What percentage gets attributed to pre-sales once they are in that game? How did they help them manage their sales during this pandemic? How do online sales end up in the systems? Eric Schwartzman Website: https://www.ericschwartzman.com/ LinkedIn: https://www.linkedin.com/in/schwartzman/ Mark Lebouille Linkedin: https://www.linkedin.com/in/marklebouille/?originalSubdomain=be Eric Keosky- Smith Linkedin:https://www.linkedin.com/in/erickeoskysmith/ Brad Mark Linkedin: https://www.linkedin.com/in/brad-mark-a57b2010/ Receive insights directly in your inbox - Bob Cooney’s Blog: www.bobcooney.com/blog Learn More about Location-based VR: www.bobcooney.com Listen to PART 2 here: https://anchor.fm/dashboard/episode/e18ner5
15:37
October 06, 2021
EP 141 Virtual Adventures - Adventure Based Hyperreality Experiences in VR, Presented by Paradrop VR
Featuring Matt Wells, co-founder, and CEO of Frontgrid Today’s podcast is a recording from the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. Adventure used to require risking life and limb. Now virtual reality enables anyone to push their limits, face their fears, and challenge their beliefs.  Matt Wells, a former paratrooper, and founder of an expedition company share his real and virtual first ascents – culminating in a blueprint for venues to offer the next generation of immersion and experience for customers craving transformational experiences. WHAT YOU’LL LEARN FROM THIS EPISODE: The future blueprint for VR How Paradrop VR was born Getting to Know Matt Wells Experiences on his Outdoor Adventures Journey led him to become one of the biggest contributors to the VR Project. Parachuting and Paragliding in a Virtual Reality Element What is the experience like in Paradrop VR? What makes it interesting and fun? What are its limitations on the hardware, operators, and commercial perspective? How they found solutions to these? How do operators compete with the home play market with the famous video games online to bring the same level of excitement and interest in younger generations? The future of VR transformational experiences and gamification Consume Price of Project VR How much of a community is there that operators could tap into Paradrop VR Frontgrid: https://www.frontgrid.co.uk/paradrop-vr Matt Wells Linkedin:https://www.linkedin.com/in/matt-wells-frontgrid/?originalSubdomain=uk Watch the video of Matt’s talk here: https://youtu.be/HnhJ1UFq3B8 Receive insights directly in your inbox - Bob Cooney’s Blog: www.bobcooney.com/blog Learn More about Location-based VR: www.bobcooney.com
18:30
September 08, 2021
EP140: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 3)
Today’s podcast was a panel discussion about VR arcades, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. VR Arcades started with enthusiasts renting consumer equipment by the minute or hour. Hear from the leading minds in the industry how experienced developers and operators are creating destination attractions and innovative experiences people cannot replicate at home. With our panel of experts, we’ll take a look at the future innovations of VR Arcade 2.0. The panel was moderated by Bryan Severance. The panelists were: Tommy Goodkin, consultant in the lb VR space and former head of content at VR World in New York City who is in charge of programming one of the best arcade 1.5 models. Chuck Taylor, VP of entertainment for Main Event in Dallas. He was out here in Vegas working for Caesars Entertainment, running experiential entertainment, development, testing technology work across the enterprise. Brooke Chapman, consultant in the virtual production and Location-Based Entertainment (LBE) spaces. She’s from nomadic and has been at junk VR; spent a couple of lifetimes and Industrial Light and Magic years ago. Hunter Lane, Director of Business Development from Resolution Games, is one of the best VR games on the plane.  He was one of the innovators of 1.0 VR Arcade, the first arcade in Oklahoma. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: ● Spectators involvement ● How FECs are selling socially shared experiences ● How VR is going to compete with the market from other developments? ● What is the future of Location-Based FPC VR? ● What are the strategies involved for the different age groups to make it more engaging? ● Marketing a VR attraction at your FEC. Listen to PART 1 and 2 here: https://anchor.fm/dashboard/episode/e16hh9u/EP138: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 1) https://anchor.fm/dashboard/episode/e16oki7/EP138: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 2) Our Sponsor: Springboard VR: https://springboardvr.com/ Bryan Severance: https://www.linkedin.com/in/bryan-severance-91768718/ Tommy Goodkin: https://www.linkedin.com/in/tommy-goodkin-28245a79/ Chuck Taylor: https://www.linkedin.com/in/chuckinator/ Main Event: https://www.mainevent.com/ Brooke Chapman: https://www.linkedin.com/in/brookechapman/ Nomadic: https://blurtheline.com/ Hunter Lane: https://www.linkedin.com/in/f-hunter-lane-b7897613b/ Resolution Games: https://www.resolutiongames.com/ Learn More at www.bobcooney.com
14:57
September 03, 2021
EP139: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 2)
Today’s podcast was a panel discussion about VR arcades, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. VR Arcades started with enthusiasts renting consumer equipment by the minute or hour. Hear from the leading minds in the industry how experienced developers and operators are creating destination attractions and innovative experiences people cannot replicate at home. With our panel of experts, we’ll take a look at the future innovations of VR Arcade 2.0. The panel was moderated by Bryan Severance. The panelists were: Tommy Goodkin, consultant in the lb VR space and former head of content at VR World in New York City who is in charge of programming one of the best arcade 1.5 models. Chuck Taylor, VP of entertainment for Main Event in Dallas. He was out here in Vegas working for Caesars Entertainment, running experiential entertainment, development, testing technology work across the enterprise. Brooke Chapman, consultant in the virtual production and Location-Based Entertainment (LBE) spaces. She’s from nomadic and has been at junk VR; spent a couple of lifetimes and Industrial Light and Magic years ago. Hunter Lane, Director of Business Development from Resolution Games, is one of the best VR games on the plane.  He was one of the innovators of 1.0 VR Arcade, the first arcade in Oklahoma. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: ● How take-homes and social media social sharing is imperative to creating repeat customers? ● What is the future of VR Arcades? ● What are they going to offer to users for a better experience? ● What are the advantages of using intellectual property (IP) in VR? ● Experiences in the Virtual Reality Arcades ●  Dealing with the Hardware shelf life and its issues. ● The lifespan of IP and some mobile games. ● View of VR in the next 5 years. ● How to make it more sustainable in the market. ● “The future of VR would be like a place where there's just one game where everyone goes to compete against each other. And I think that could be a realistic possibility.” ● What’s likely in eSports and VR. Listen to PART 1 here: https://anchor.fm/dashboard/episode/e16hh9u/EP138: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 1) Our Sponsor: Springboard VR: https://springboardvr.com/ Bryan Severance: https://www.linkedin.com/in/bryan-severance-91768718/ Tommy Goodkin: https://www.linkedin.com/in/tommy-goodkin-28245a79/ Chuck Taylor: https://www.linkedin.com/in/chuckinator/ Main Event: https://www.mainevent.com/ Brooke Chapman: https://www.linkedin.com/in/brookechapman/ Nomadic: https://blurtheline.com/ Hunter Lane: https://www.linkedin.com/in/f-hunter-lane-b7897613b/ Resolution Games: https://www.resolutiongames.com/ Learn More at www.bobcooney.com
20:15
September 01, 2021
EP138: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 1)
Today’s podcast was a panel discussion about VR arcades, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. VR Arcades started with enthusiasts renting consumer equipment by the minute or hour. Hear from the leading minds in the industry how experienced developers and operators are creating destination attractions and innovative experiences people cannot replicate at home. With our panel of experts, we’ll take a look at the future innovations of VR Arcade 2.0. The panel was moderated by Bryan Severance. The panelists were: Tommy Goodkin, consultant in the lb VR space and former head of content at VR World in New York City who is in charge of programming one of the best arcade 1.5 models. Chuck Taylor, VP of entertainment for Main Event in Dallas. He was out here in Vegas working for Caesars Entertainment, running experiential entertainment, development, testing technology work across the enterprise. Brooke Chapman, consultant in the virtual production and Location-Based Entertainment (LBE) spaces. She’s from nomadic and has been at junk VR; spent a couple of lifetimes and Industrial Light and Magic years ago. Hunter Lane, Director of Business Development from Resolution Games, is one of the best VR games on the plane.  He was one of the innovators of 1.0 VR Arcade, the first arcade in Oklahoma. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: ● What is Springboard VR and how it was acquired by Vertigo Games ● Getting to know the panelist Tommy Goodkin, Chuck Taylor, Brooke    Chapman, and Hunter Lane. What are their contributions to VR Arcade? ● What are LBE, VR, AR, and FEC VR mean? ● What's the difference between the VR 1.0 arcade and nomadic. ● Distinguishing Location-Based VR from Home-Based VR to make it more of a social experience ● Utilizing VR, out of home or in-home experiences big free room space, and small individual space; its pros and cons ● How to develop accessibility, get better experiences and get diverse people coming into FECs. ● Setting up, conflict and the resolution, and how it is being totally ignored as a way to increase the user experience. Listen to Part 2 here: https://anchor.fm/dashboard/episode/e16oki7/EP138: VR Arcade 2.0: Beyond the Novelty of Consumer VR – Presented by Springboard VR by Vertigo Games (Part 2) Our Sponsor: Springboard VR: https://springboardvr.com/ Bryan Severance: https://www.linkedin.com/in/bryan-severance-91768718/ Tommy Goodkin: https://www.linkedin.com/in/tommy-goodkin-28245a79/ Chuck Taylor: https://www.linkedin.com/in/chuckinator/ Main Event: https://www.mainevent.com/ Brooke Chapman: https://www.linkedin.com/in/brookechapman/ Nomadic: https://blurtheline.com/ Hunter Lane: https://www.linkedin.com/in/f-hunter-lane-b7897613b/ Resolution Games: https://www.resolutiongames.com/ Learn More at www.bobcooney.com
19:53
August 27, 2021
EP 137- Lessons from Launching Star Wars During a Pandemic – Presented by Lightsaber Dojo
Episode 137- Lessons from Launching Star Wars During a Pandemic – Presented by Lightsaber Dojo Speaker: Sean Griffin, CEO Nomadic Today’s podcast is a keynote presentation, recorded at the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30, 2021. What happens when you launch a new VR game into the teeth of a global pandemic? How do you observe, test, iterate, learn, and improve to take a game from good to great when locations are shuttered? This session will take you behind the scenes of the development, release, and improvement of Vader Immortal: Lightsaber Dojo, the world’s first Star Wars VR arcade game. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: ● Who is Sean Griffin and Nomadic? ● How did they develop and launched Star Wars Games during the pandemic? ● What are the challenges they encountered developing this game remotely? And how did they cope up with these challenges? ● What is Vader Immortal Lightsaber Dojo? How to play it for a better experience? ● Getting to know customers to learn how they experience games to improve the design. ● What is Project New Hope and how does it work? ● How does the level of engagement increase for the Empire Strikes Back Project? ● Learn what is the benefit of products like the VRsenal, cabinet and how that might play out. ● How to bring VR and IP into out-of-home entertainment. ● Understanding Hollywood and the IP holders on economics fair and equitable share. Bob’s Blog: www.bobcooney.com/blog Sean Griffin Linkedin: https://www.linkedin.com/in/sean-griffin/ Nomadic: https://blurtheline.com/ VRsenal: https://www.vrsenal.com/ Sean Griffin @ Nomadic: https://www.arounddeal.com/profile/sean-griffin/t3epyqovkr/
24:07
August 24, 2021
EP136 – VR Summit 2021 - Introduction and Keynote: Virtual Reality’s iPhone Moment and What it Means to You
EP136 – VR Summit 2021 - Introduction and Keynote: Virtual Reality’s iPhone Moment and What it Means to You Today’s podcast is the first in a series of recordings from the 4th Annual VR Summit at Amusement Expo International held in Las Vegas on June 30 2021. Bob Cooney introduces the VR Summit, providing an overview of the sessions, before delivering his welcome keynote. Oculus Quest 2 was VR’s iPhone moment. A cheap, easy, portable VR system with great, curated content. And the market responded.  With VR now finally taking off in the home, what do operators need to do to stay ahead of the market? Bob Cooney will deliver an overview of the VR market, why VR makes more sense than ever, and explain exactly what you should consider when mapping out your VR strategy. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why are people calling the Oculus Quest an Iphone Moment to the Art Virtual Reality? What is Steam’s growth over the last year? Why is the VR market exploding today? How did Virtual Reality Industry grow in the last couple of years? How are some industries react to VR gaming market? John Richard Telo, CEO of unity & former      CEO of Electronics Arts sees VR as the next consumer gaming platform. Is Oculus a Facebook product? Why did Facebook use their cash coffers and billions of dollars in profit to bring the cost of the quest headset down? How does the movie industry use virtual reality and how much did it earn? What is the future of Virtual Reality? What does it mean to us? Why did Bob say that the future is a good predictor of the past? What are hyperreality effects? How is location-based VR the next phase of      Immersive Entertainment? Is HTC Vive Focus Three better than oculus quest? Bob provide an overview of the      upcoming episodes from the VR Summit Bob’s Blog: www.bobcooney.com/blog Watch the video recording of this podcast on Youtube: https://youtu.be/Z-2rPQqnS-0 Join Bob’s VR Mentoring Group: https://www.facebook.com/groups/BCVRMG
22:22
August 10, 2021
EP135 Randy White Deep Dive – Will Location-Based Entertainment Ever Return? (Part 3)
Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: What will happen with Las Vegas nightclubs and gambling Why arcades are still such a big part of a footprint and investment of a FEC when arcade games are not really sociable Is the pandemic the best time to get into the industry Is Randy seeing movie theaters open yet What's the mindset of the operators during the pandemic Political divide in Texas Randy on IAAPA Orlando 2020 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/P133-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-1-eohiqd https://anchor.fm/bobcooney-vrdeepdive/episodes/EP134-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-2-eohit4
21:59
January 04, 2021
EP134 Randy White Deep Dive – Will Location-Based Entertainment Ever Return? (Part 2)
Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: What represents 'awesome' now in out-of-home entertainment Why has axe throwing became popular What will happen for birthday parties in FECs Top operational changes businesses will have to make Why people are most excited to come back to the zoos The new Laser Tag game model Will COVID reduce the competition in location-based entertainment Randy's opinion on Chuck E. Cheese Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/P133-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-1-eohiqd
20:20
January 04, 2021
P133 Randy White Deep Dive – Will Location-Based Entertainment Ever Return? (Part 1)
Randy White is the CEO of White Hutchinson, one of the leading design and consulting firms in the location-based entertainment industry. Randy’s blog page is followed by thousands of people who want to stay on the leading edge of the consumer trends that will drive the next decade of entertainment development. In today’s episode, Randy White brings the consumer and operations data to a discussion on what has to happen before location-based entertainment businesses return to profitability. He also tells us what consumers really want in entertainment, and if this is a good time for newcomers to the industry to enter the market. If you’re in the LBE industry, this episode is a must-watch for the insights into how you can be successful in the post-COVID future. Let’s dive in! Randy’s LinkedIn: https://www.linkedin.com/in/randywhitewhitehutchinson/ Randy’s website: https://www.whitehutchinson.com/ Randy’s Twitter: @whitehutchinson WHAT YOU’LL LEARN FROM THIS EPISODE: How long Randy’s been in the business Why people are not willing to go back to work after the lockdowns Why people are more willing to go back to restaurants than to any other leisure activity Chuck E. Cheese delivery scandal and what outcome to expect Randy on his new blog on the struggle for businesses to recover after the pandemic Why is Chuck E. Cheese so highly leveraged How long will it take for business closures to start Had FECs always been resistant to recession Is COVID accelerating the move to the metaverse What is the fidelity belly? Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP134-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-2-eohit4 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP135-Randy-White-Deep-Dive--Will-Location-Based-Entertainment-Ever-Return--Part-3-eohj01
18:50
January 04, 2021
EP132 Robert Scoble Deep Dive – AR vs VR; Will Apple Make The Market? (Part 3)
Robert Scoble is the founder of Scobleizer.blog and an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: Apple's customer journey Apple's ecosystem advantage How is Apple going to convince people to put on a pair of Apple glasses There are a lot of places where VR is unusable One day AR and VR will merge An example of one of Siri's flaws Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP130-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-1-enb0li https://anchor.fm/bobcooney-vrdeepdive/episodes/EP131-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-2-enb0u8
25:19
December 03, 2020
EP131 Robert Scoble Deep Dive – AR vs VR; Will Apple Make The Market? (Part 2)
Robert Scoble is the founder of Scobleizer.blogand an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: 3 Advantages of 5G Apple bought Intel's antenna business The whole notion of processing power will go away with 5G VR can't be used in many places Why is Apple not going to build the ultimate media viewer? VR makes some people sick A problem of VR is that a lot of people still don't have it Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP130-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-1-enb0li
21:26
December 03, 2020
EP130 Robert Scoble Deep Dive – AR vs VR; Will Apple Make The Market? (Part 1)
Robert Scoble is the founder of Scobleizer.blog and an author of four books on technology trends. He works with companies that are implementing Spatial Computing technologies. Previously Robert worked as a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company. In today’s episode, Bob will be talking with Robert about whether Apple is working on AR, VR, or both and what impact it will have in the industry. Let’s dive in! Robert’s LinkedIn: https://www.linkedin.com/in/scobleizer/ Robert’s blog: Scobleizer.blog WHAT YOU’LL LEARN FROM THIS EPISODE: Robert talks about his blog post Robert on his most recent book 'The Infinite Retina' Apple bought the next VR? Reasons why Apple won't do VR Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP131-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-2-enb0u8 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP132-Robert-Scoble-Deep-Dive--AR-vs-VR-Will-Apple-Make-The-Market--Part-3-enb12m
25:31
December 03, 2020
EP129 XR Investor Deep Dive – Pearly Chen, Martina Welkhoff, Angelo Del Prior, Ryan Wang (Part 3)
Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Do start-up businesses need to have a big end goal to attract investors What to do and not to do when formulating your investor pitch The shadow side of VR Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP127-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-1-emim0o https://anchor.fm/bobcooney-vrdeepdive/episodes/EP128-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Priore--Ryan-Wang-Part-2-emim3v
18:32
November 16, 2020
EP128 XR Investor Deep Dive – Pearly Chen, Martina Welkhoff, Angelo Del Priore, Ryan Wang (Part 2)
Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Are investors looking to investing in remote work platforms Thoughts about location-based VR before and after pandemic What areas would they like to see more opportunities to invest Is there an opportunity for an early stage company to compete with Facebook Horizon or Unreal Engine Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP127-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-1-emim0o
17:39
November 16, 2020
EP127 XR Investor Deep Dive – Pearly Chen, Martina Welkhoff, Angelo Del Prior, Ryan Wang (Part 1)
Raising money has always been one of the most difficult parts of being an entrepreneur. Without capital, many business ideas would never get off the ground. Bob Cooney has raised over $100 million in capital over 7 different successful startups. In today’s episode, Bob will be talking with four of the leading VR investors, Ryan Wang from Outpost Capital, Pearly Chen from HTC ViveX Accelerator, Angelo Del Priore from HP Tech Ventures and Martina Welkhoff from the WXR Fund, about what they are looking for in investments in the post-pandemic world. Let’s dive in! Ryan Wand on LinkedIn: https://www.linkedin.com/in/ryanwangglobal/ Outpost Capital: https://outpostvc.com/ Pearly Chen on LinkedIn: https://www.linkedin.com/in/pearly-chen-a9955512/ HTC ViveX Accelerator: https://vivex.vive.com/uk/ Angelo Del Priore on LinkedIn: https://www.linkedin.com/in/angelo-del-priore-04136b1/ HP Tech Ventures: https://hptechventures.com/ Martina Welkhoff on LinkedIn: https://www.linkedin.com/in/mwelkhoff/ The WXR Fund: https://www.wxrfund.com/ WHAT YOU’LL LEARN FROM THIS EPISODE: Meet Ryan, Martina, Angelo and Pearly How Angelo and Pearly apply the strategic lens of the business on their evaluation framework when choosing investments Ryan's experience of investing in China Why Martina invests in women lead companies What sectors of XR are they most excited about Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP128-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Priore--Ryan-Wang-Part-2-emim3v https://anchor.fm/bobcooney-vrdeepdive/episodes/EP129-XR-Investor-Deep-Dive--Pearly-Chen--Martina-Welkhoff--Angelo-Del-Prior--Ryan-Wang-Part-3-emim80
21:07
November 16, 2020
EP126 Peter Csathy Deep Dive - The Future of Virtual Media (Part 3)
Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: Theaters and esports Holographic capturing in our homes Who is Lil Miquela What happens when you combine photo realistic avatars and your identity What is Facebook doing with their Live Map What are the repercussions of a media company owning a metaverse Interactivity in the media world Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP124-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-1-em16q4 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP125-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-2-em1dpj
19:48
November 04, 2020
EP125 Peter Csathy Deep Dive - The Future of Virtual Media (Part 2)
Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: What happens with copyrights as content goes digital Fortnite Party and the future or virtual worlds A crossover between esports and real sports and the future of esports Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP124-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-1-em16q4
18:27
November 04, 2020
EP124 Peter Csathy Deep Dive - The Future of Virtual Media (Part 1)
Peter Csathy is Entertainment/Media/Tech Advisor, Dealmaker, Board Member and Futurist. He is an internationally recognized entertainment, music, media & tech expert. He has spent his career working with passionate teams pushing the boundaries of ground-breaking entertainment, music, media and tech innovation and developing transformational content and entertainment business partnerships and consumer experiences. He now advises entertainment and technology companies on how to navigate the complex and ever-changing media landscape. Peter sits on several boards and has served as CEO & President of multiple media/tech companies that achieved successful exits. He also spent years as a senior business executive in major studios. Peter recently founded CREATV University to be an industry “give back” to the entertainment, media & tech leaders, innovators and creators of tomorrow. He is a Harvard Law graduate and critically acclaimed author who is regularly featured in the leading press. Peter is a Founder & Chairmanof CREATV Media, a platform of personalized services that include entertainment, music, media and technology-focused M&A, business development and advisory services. Peter and his team work closely with artists, content/IP owners, entrepreneurs and companies to push the boundaries of innovation and creativity and to develop game-changing business opportunities and entertainment experiences. Peter recently published a book called “Viral Media: Entertainment in the Age of the Great Pandemic”, which is available as a free download. In today’s episode, Bob will be talking with Peter about the future of movie theaters, esports, synthetic humans, virtual nightclubs and more. Let’s dive in! Peter’s LinkedIn: https://www.linkedin.com/in/pcsathy/ Peter’s Twitter: https://twitter.com/pcsathy Creatv Media website: http://www.creatv.media/ WHAT YOU’LL LEARN FROM THIS EPISODE: Peter's background Peter talks about his new book How the theatres wars will play out Would AMC have the balls to block Star Wars Why hasn't 4D been adopted in movie theaters What is happening in hologram and avatar space VR experience with Diplo How much people are paying to streamers on average Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP125-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-2-em1dpj https://anchor.fm/bobcooney-vrdeepdive/episodes/EP126-Peter-Csathy-Deep-Dive---The-Future-of-Virtual-Media-Part-3-em1dt4
22:23
November 04, 2020
EP123 Joanna Popper Deep Dive - HP Reverb 2 Headset; Virtual Conferences; Avatars (Part 3)
Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How Joanna views all-in-one versus the high-end VR equipment What is Joanna excited about in VR space About Magic Leap lay-off Are any markets doing well in the times of COVID Are any VR places open in China Is Reverb 1 still in stock and available Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP121-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-1-em1658 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP122-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-2-em16dj
15:46
November 04, 2020
EP122 Joanna Popper Deep Dive - HP Reverb 2 Headset; Virtual Conferences; Avatars (Part 2)
Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How Joanna felt when other VR companies adopted their Reverb headset Reverb 2 headset teaser Where to get notifications and any updated about the new release How pandemic affected HP's roadmap What kind of face masks will they be using What's Joanna's opinion on the most powerful benefit of VR for society Joanna's experience in presenting as a speaker in a virtual conference Avatars in VR environments Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP121-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-1-em1658
19:57
November 04, 2020
EP121 Joanna Popper Deep Dive - HP Reverb 2 Headset; Virtual Conferences; Avatars (Part 1)
Joanna Popper is a global head of location-based virtual reality and go-to-market strategy for HP. She focuses on building adoption for what's coming next: emerging markets and languages, new target audiences and cutting-edge technologies. Joanna is a sought-after international speaker on VR/AR/MR/XR, entertainment, tech, future of media, marketing, innovation and diversity and she has been a speaker at Cannes Film Festival, Collision, Comic Con, Berlin Film Fest, Sundance Film Festival, CMO Conferences and more. She has a passion for creating diverse and inclusive environments and empowering teams to fully realize their dreams. In today’s episode, Bob will be talking with Joanna about the current and future state of location-based VR and VR arcades, HP’s product roadmap and upcoming Reverb 2 headset. They also discuss Joanna’s experience as a speaker and moderator in virtual conferences and how that compares to showing up live, and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What's going on in Joanna's world How Lockdown affected Joanna personally How companies are adjusting to new circumstances How VR hygiene management will change in the future Will the Reverb 2 be safe to use regarding the hygiene Joanna’s LinkedIn: https://www.linkedin.com/in/joannapopper/ Joanna’s Twitter: https://twitter.com/JoannaPopper Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP122-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-2-em16dj https://anchor.fm/bobcooney-vrdeepdive/episodes/EP123-Joanna-Popper-Deep-Dive---HP-Reverb-2-Headset-Virtual-Conferences-Avatars-Part-3-em16jc
11:39
November 04, 2020
EP120 Charlie Fink Deep Dive - Virtual Collaboration and the Future of Work (Part 3)
Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Does Charlie think that remote work will be the thing for a while Will people bring VR headsets to locations in the future Is pandemic the best time to get into VR Apple's mystery AR device Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP118-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-1-em15eg https://anchor.fm/bobcooney-vrdeepdive/episodes/EP119-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-2-em15hh
16:52
November 04, 2020
EP119 Charlie Fink Deep Dive - Virtual Collaboration and the Future of Work (Part 2)
Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: The future of robotics Convergence of VR and robotics What other things might be replaced with technology Charlie's experience as an educator during pandemic What programs is Charlie using with his students Thoughts on Facebook Horizon Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP118-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-1-em15eg
14:14
November 04, 2020
EP118 Charlie Fink Deep Dive - Virtual Collaboration and the Future of Work (Part 1)
Charlie Fink is an XR expert, Forbes columnist, and author about the future of work and remote collaboration, which is the subject of his forthcoming book, called “Remote Collaboration, Virtual Conferences and the Future of Work”. Charlie also teaches XR at Chapman University Film School in Orange, California. Fink is a consultant to some of the leading companies in the XR world. As a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." In the 1990s, he was Executive Vice President and Chief Operating Officer of VR pioneer, Virtual World Entertainment. In today’s episode, Bob will be talking with Charlie about how things like robots, virtual reality and remote telepresence will change work forever. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How is Charlie doing What led Charlie to write the book What's wrong with Zoom How Charlie's students reacted to remote way of studying The challenge Charlie gave his students Charlie’s LinkedIn: https://www.linkedin.com/in/charliefink/ Charlie’s Twitter: https://twitter.com/CharlieFink Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP119-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-2-em15hh https://anchor.fm/bobcooney-vrdeepdive/episodes/EP120-Charlie-Fink-Deep-Dive---Virtual-Collaboration-and-the-Future-of-Work-Part-3-em15ld
16:10
November 04, 2020
EP117 Bob Cooney's Virtual Reality Deep Dive - Ben Davenport of VRsenal (Part 3)
Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What type of cables they use Have they decided on cost of the machine Are they going to use licensing model Will they make more new songs available in Beat Saber Are they still offering older games like Fruit Ninja Who are the people that play the most in public How the Hygiene system works The main difference between Rabbids and VRsenal system VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP115-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-1-ek8348 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP116-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-2-ek836i
11:49
September 27, 2020
EP116 Bob Cooney's Virtual Reality Deep Dive - Ben Davenport of VRsenal (Part 2)
Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Benefits of shrinking to one VR station Using mixed reality for attracting more people Ben on Beat Saber How much VRsenal charge per play in Beat Saber How their automated cabinet works How long the VR experience lasts What demographics their Virtual Arcade appeals to How they made their controllers tethered How they solved the cable problem in their VR How they improved their hardware to eliminate breaking of equipment Why it's important to have all your equipment tethered VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP115-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-1-ek8348
18:33
September 27, 2020
EP115 Bob Cooney's Virtual Reality Deep Dive - Ben Davenport of VRsenal (Part 1)
Ben Davenport is a co-founder and CEO of VRsenal. Ben provides a unique combination of forward-facing innovation grounded in practical business sensibilities that is helping to make LBVR a commercially viable reality today. VRsenal designed and manufactured the first fully automated Virtual Arcade cabinet. This automated cabinet allows the customers to just slide their game card and the system takes care of the rest. This includes providing sanitation and headset fit instructions, walking them through how to play the game and more. It means that no attendants need to be present, the cabinet does all the job. Their first title is the global Beat Saber. In today’s episode, Bob will be talking with Ben about their fully automated Virtual Arcade cabinet, how it works and how they came up with this idea and much more. DISCLAIMER: The audio at times was illegible in the recording, so we edited out some of the original webinar.  Sorry about that. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How VRsenal has been doing How VRsenal came up with the unattended VR idea What was the process behind creating unattended VR Ben on working with Punch Bowl Social Ben on simplifying VR so anyone could use it Two biggest problems with VR People's response to VRsenal first products Is it a challenge to put a headset on a newbie VRsenal website: https://www.vrsenal.com/ A Leader’s Framework for Decision Making by Dave Snowden: https://hbr.org/2007/11/a-leaders-framework-for-decision-making Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP116-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-2-ek836i https://anchor.fm/bobcooney-vrdeepdive/episodes/EP117-Bob-Cooneys-Virtual-Reality-Deep-Dive---Ben-Davenport-of-VRsenal-Part-3-ek8390
19:59
September 27, 2020
EP114 Bob Cooney's Virtual Reality Deep Dive - Leila Amirsadeghi of MESH (Part 3)
Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Scarcity builds demand Why finding suitable investors is important How to use your existing customers for effective marketing How to go about getting group sales Should you market the technology or the experience How shareable on social media are the art experiences What’s next for Leila Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP112-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-1-ei85jk https://anchor.fm/bobcooney-vrdeepdive/episodes/EP113-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-2-ei85n7
21:05
August 16, 2020
EP113 Bob Cooney's Virtual Reality Deep Dive - Leila Amirsadeghi of MESH (Part 2)
Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How OneDome experiences work What are ultra-haptics and how they works How Leila markets OneDome What effect HoloLense had on their experiences How much they charge for the experiences Why is Meow Wolf so successful What's the difference between what OneDome is doing compared to Meow Wolf Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP112-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-1-ei85jk
21:11
August 16, 2020
EP112 Bob Cooney's Virtual Reality Deep Dive - Leila Amirsadeghi of MESH (Part 1)
Leila Amirsadeghi is an author, speaker and XR & Immersive innovator with more than 20 years of experience working in Entertainment, Technology, Marketing & Event Production. She is also a founder & CEO of MESH Management, which is a consultancy providing strategic guidance, planning & execution of XR projects, immersive installations and interactive experiences. Their services include Brand & Business Development, Investor Strategy, G2M Marketing, Social Media, Venue Operations and much more. In today’s episode, Bob will be talking with Leila about her learnings from OneDome Immersive in San Francisco, which shut down last year and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Leila and what does she do What is her background How OneDome has evolved What OneDome is about Leila’s LinkedIn: linkedin.com/in/leilaamirsadeghi MESH website: https://www.meshconnects.com/ OneDome Youtube: https://www.youtube.com/channel/UCP1IzFtVeQvM0wjfyKGCbZA Sono Ultrasound Wipes: https://www.ultrasoundwipes.com/ Varwin website: https://varwin.com/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP113-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-2-ei85n7 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP114-Bob-Cooneys-Virtual-Reality-Deep-Dive---Leila-Amirsadeghi-of-MESH-Part-3-ei85q4
20:22
August 16, 2020
EP111 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 3)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How they manage their supply chain How repeatable is this aquatic experience Can they track movement in the water Where can people try their VR experience What are hygiene concerns for VR experiences in a pool DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd
17:50
August 01, 2020
EP110 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 2)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the centre of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Stephen talks about the way they hold people in one place at the pool while in the VR experience Stephen talks about the technology being used in their VR experience Where did they first show off their DIVR experience Do they have a revenue share deal for their VR experience How long are the experiences and how much do they cost Stephen talks about the space VR experience What’s their funding model How do they protect their Intellectual Property What kind of devices are they using in their VR experiences DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP109-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-1-ehhi6t
18:43
August 01, 2020
EP109 Bob Cooney's Virtual Reality Deep Dive - Stephen Greenwood of Ballast Technologies (Part 1)
Stephen Greenwood is a Co-founder & CEO at Ballast Technologies, based in San Francisco. Ballast VR creates incredible aquatic virtual reality experiences. Their Aquatic VR experience is one of the most powerful applications of virtual reality where people can experience VR in a space of no gravity. They aim to immerse their consumers in worlds that take advantage of sound, tactile sensations, vibration, zero gravity and other amazing properties of water, and as a result place them at the center of an experience that will blow their minds. In today’s episode, Bob will be talking with Stephen about their aquatic VR experiences and why people like it, also how it is different from other VR experiences out there and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Stephen Greenwood and what is his company about What do people really want and where does Stephen see fraction How is Ballast VR showing up at IAAPA in Orlando Stephen talks about DIVR VR experience In what sort of locations can their VR experiences be used Are lifeguards needed when using Ballast VR experiences The cost per experience DIVR experience video: https://www.youtube.com/watch?v=8cd_jGa249s Stephen’s LinkedIn: linkedin.com/in/greenwoodstephen Spephen’s Instagram: https://www.instagram.com/spgreenwood/?hl=en Ballast Technologies Website: https://ballastvr.com/ Ballast VR Facebook: https://www.facebook.com/BallastVR/ Ballast VR Instagram: https://www.instagram.com/ballast.vr/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP110-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-2-ehhidd https://anchor.fm/bobcooney-vrdeepdive/episodes/EP111-Bob-Cooneys-Virtual-Reality-Deep-Dive---Stephen-Greenwood-of-Ballast-Technologies-Part-3-ehhigv
19:11
August 01, 2020
EP108 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 3)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Brent’s thoughts on AR Are they thinking about any sort of redemption or prizing component within their business Are there any VR experiences that may cause motion sickness but the experience is too good not to try it Brent’s thoughts on Birdly VR experience What’s Brent’s favourite VR experience Is Brent going to bring any asymmetric VR games into their amusement park Are they using a springboard to manage their content The pricing in Two Bit Circus What’s the impact of Oculus Quest on its consumer market What’s next for Two Bit Circus Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2
21:33
August 01, 2020
EP107 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 2)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: How a pressure to open multiple locations impacted their expansion plans Why is it terrifying for an entrepreneurs to put their creation out there in the world How Two Bit Circus deals with their investors and the pressure to hit the numbers What were the learnings around Virtual Reality in their location What VR technology do Two Bit Circus use in their location Brent’s impression on the Beat Saber game Brent’s impression on the Maze VR game How important is the games refresh when investing in VR platforms Do you actually need multiple VR games or is one good one enough Pay As You Go vs. Pay At The Door How big of a part of Two Bit Circus business food and beverage is Are there any issues with alcohol consumption in VR Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP106-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-1-ehhhqb
19:59
August 01, 2020
EP106 Bob Cooney's Virtual Reality Deep Dive - Brent Bushnell of Two Bit Circus (Part 1)
Brent Bushnell is a co-founder of Two Bit Circus, one of the most inventive and creative VR focused FEC’s in the world. Two Bit Circus strives to create immersive, social fun and is building a network of micro-amusement parks featuring free-roam VR, robot bartenders, an interactive supper club and more. They’ve captured VR content for brands like the NFL and NBA. Brent is also a chairman at Two Bit Circus Foundation. TwoBitCircus.org offers a full stack replacement for the Science Fair. Students spend a year learning STEAM and building attractions for their own carnival. After that they collaborate, plan, drive community awareness and execute the event. The foundation also teaches children project management, marketing, sales, and event production. In today’s episode, Bob will be talking with Brent about their journey in business, STEAM programs, marketing tips and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Brent Bushnell and what he does How many people were there in the STEAM carnival Why did Brent add an ‘A’ in STEAM What is STEAM Carnival What’s new with Two Bit Circus Foundation Can other VR arcades license or create their own STEAM building programs What is anti-Gala? Why did Brent chose micro amusement terms to describe their business Does Two Bit Circus market themselves as a concept or as separate attractions Marketing nuggets Brent shares Early days of Two Bit Circus opening How Two Bit Circus deals with under-attraction Brent’s LinkedIn: https://www.linkedin.com/in/brentbushnell/ Two Bit Circus website: https://twobitcircus.com/ Facebook: https://www.facebook.com/TwoBitCircus Instagram: https://www.instagram.com/twobitcircus/ Two Bit Circus Foundation: http://twobitcircus.org/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP107-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-2-ehhht2 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP108-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brent-Bushnell-of-Two-Bit-Circus-Part-3-ehhi1e
20:07
August 01, 2020
EP105 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 3)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why you should consider improving the look of your VR space How can arcade owners broaden their audience How can small businesses do digital marketing effectively on their own Why data is important when determining your business plan Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe
14:54
August 01, 2020
EP104 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 2)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why your business statement is important What is retargeting What ‘capture the record’ means in marketing ‘Time to respond’ and why it affects sales How to do thought leadership marketing if you’re selling a solution in VR Why you should cater women demographic What arcade owners should do to attract more female customers Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn
23:31
August 01, 2020
EP103 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 1)
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Victor and what he does How can small companies set themselves apart in VR entertainment industry using marketing Why new VR ideas fail What does ‘intent’ mean from marketing perspective What tools are there to measure ‘intent’ Where in the consideration funnel do you start talking about pricing Why discounting makes for bad salesmanship Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr
21:28
August 01, 2020
EP102 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 3)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: What’s new in AR News on AR wearables from Apple What is audio AR What is happening with 5G What will be an impact of 5G on VR Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04
24:55
August 01, 2020
EP101 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 2)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: Beat Saber is still a phenomenon Bob on Whiplash VR experience Kynoa VR experience DIVR experience by Ballast VR Bob on Hero Zone VR experience Bob on AlterEyes VR experience News from Zero Latency What to expect in Orlando that we didn’t see in IAAPA in Paris Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP100-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-1-ehhgsu
21:32
August 01, 2020
EP100 Bob Cooney's Virtual Reality Deep Dive - Bob Live from IAAPA Paris and Charlie Fink in the US (Part 1)
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes. He is a consultant to some of the leading companies in the XR (AR/VR) world. Fun fact: as a 28-year-old junior executive at Disney, Fink famously came up with the idea for "The Lion King." WHAT YOU’LL LEARN FROM THIS EPISODE: Update from Charlie Charlie’s impressions on Enterprise Wearable Technology Summit in Dallas Bob’s impression on IAAPA Paris Will Oculus include an arcade licensing in their Quest business edition? Is Charlie seeing any indicators that Oculus Quest is being successful? Bob overview of Illucity VR park in Paris Bob on Toyland experience at Illucity VR park Charlie’s LinkedIn: linkedin.com/in/charliefink Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP101-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-2-ehhh04 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP102-Bob-Cooneys-Virtual-Reality-Deep-Dive---Bob-Live-from-IAAPA-Paris-and-Charlie-Fink-in-the-US-Part-3-ehhh2j
21:15
August 01, 2020
EP99 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 3)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Proactivity and reactivity as an operator How far into the future VR is going to go? Dave & Buster’s revenue Brand recognition Product or service resonance with a consumer Bob's thoughts on Mario Kart VR game Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u
18:32
June 21, 2020
EP98 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 2)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Hardware extraction from the content New technology takes time to evolve What Bob's new book will be about What is Neo 2? Questions Bob likes to ask operators What's new in the Virtuix world? Jan's experience in hiring sales-people Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP97-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-1-efo117
21:14
June 21, 2020
EP97 Bob Cooney's Virtual Reality Deep Dive - Live at the AAMA Annual Meeting (Part 1)
Join Bob LIVE from AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new products to distributors. In this episode, Bob will be talking about VR with some of the leading distributors and manufacturers in the industry. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who's our competition? What makes BoxBlaster different How BoxBlaster gets their hardware in the market How's the event been for Vladimir How is Golden Maze game doing in the mini box Fortnite as the third place for young people How much time an average adult spends consuming media Disney Plus streaming service What is Google Stadia? Microsoft xCloud service How long it takes to download a movie with 5G compared to 3G and 4G The move from arcade cabinets to PC based arcades Vladimir from BoxBlaster: linkedin.com/in/vladimir-avdeev-5a40a316 BoxBlaster: https://boxblaster.com/ Randy’s blog: https://www.whitehutchinson.com/blog/ Dave Myers LinkedIn: linkedin.com/in/davemyers Jan from Virtuix: linkedin.com/in/jan-goetgeluk Virtuix website: https://www.virtuix.com/ Minority Media website: https://www.weareminority.com/ Bob’s blog: https://www.bobcooney.com/blog/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP98-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-2-efo13u https://anchor.fm/bobcooney-vrdeepdive/episodes/EP99-Bob-Cooneys-Virtual-Reality-Deep-Dive---Live-at-the-AAMA-Annual-Meeting-Part-3-efo162
21:37
June 21, 2020
EP96 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 3)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: A tip for successful Facebook campaigns How different FetchRev business models work What’s the minimum commitment with FetchRev? Do they require personal Facebook account information to manage Facebook campaigns? FetchRev stats for the conversion and retention rates amongst customers The future of FetchRev Why are they rebranding? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8 https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk
19:06
June 21, 2020
EP95 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 2)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What platforms does FetchRev engage on? How do they target offers to possible customers? What happens after someone accepts the offer? What kind of success have they seen on birthday parties? How do they use their platform for special events? Do they provide a third-party purchase engine capability for people to actually buy How do they handle and protect the data they gather Do they use cookies to track people on websites for later retargeting? How they integrate Facebook into the marketing mix Do they create Facebook campaigns? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP94-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-1-efo0p8
19:49
June 21, 2020
EP94 Bob Cooney's Virtual Reality Deep Dive - Mike Carrillo of Hownd (Part 1)
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? Hownd (past FetchRev) will help by connecting right consumers to the right merchants at the right time. They will create and command the category of effortless foot traffic for local business owners worldwide. It’s also the top company driving online sales for the LBE business. In this episode, Bob will be talking with Mike Carrillo, the Chief Brand Officer at Hownd. They will talk about behind the scenes of attracting and keeping new customers, how their company operates and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Mike’s background and how he got into his business What does FetchRev do? Where is their business now? What vertices and micro-vertices are they in now? How do they drive repeat visitation How they collect customer data Do they use the waiver data to collect information? Do they help people with privacy policy to be able to market to people that sign waivers? What do they do differently than the CenterEdge company? How they use content and messaging to get people to come back How does the FetchRev platform work? Fetch Rev website: https://fetchrev.com/ Hownd website: https://hownd.com/how-it-works/ Mike’s LinkedIn: linkedin.com/in/mikercarrillo Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP95-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-2-efo0rk https://anchor.fm/bobcooney-vrdeepdive/episodes/EP96-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mike-Carrillo-of-Hownd-Part-3-efo0tn
19:10
June 21, 2020
EP93 Bob Cooney's Virtual Reality Deep Dive - Brandon Naids of Talon Simulations (Part 3)
Talon Simulations LLC is a small business specializing in hardware/software integration of low-cost vehicle simulations. Their business offers simulation experiences that include racing, flight, roller coaster, space and many more cockpit-based experiences. Their newest invention is the Talon Vortex, which is a turn-key arcade cabinet of the future featuring over 30 competitive experiences including race cars, roller coasters and fighter jets. The proprietary virtual user interface allows the guest to easily select their reality, limiting the need for an operator, thus reducing overhead costs. Their goal is to create the most immersive and realistic experiences at a price point that is more accessible to larger audiences. In this episode, Bob will be talking with Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What would it cost to make a quality custom interactive ride software on their platform Do they recommend that an operator does a liability release to ride their game? Future news from Talon Simulations Why Dave & Buster’s used Vive Pro over Oculus Rift? Issues with Vive Pro Are Talon Simulations playing with the new inside-out tracking systems for their future projects? What Brandon thinks about Magic Leap and AR in general Website: https://talonsimulations.com/ Brandon’s LinkedIn: linkedin.com/in/brandonnaids Twitter: https://twitter.com/TalonSim? Facebook: https://www.facebook.com/talonsimulations/ Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP91-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-1-efo0ik https://anchor.fm/bobcooney-vrdeepdive/episodes/EP92-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-2-efo0k9
13:14
June 21, 2020
EP92 Bob Cooney's Virtual Reality Deep Dive - Brandon Naids of Talon Simulations (Part 2)
Talon Simulations LLC is a small business specializing in hardware/software integration of low-cost vehicle simulations. Their business offers simulation experiences that include racing, flight, roller coaster, space and many more cockpit-based experiences. Their newest invention is the Talon Vortex, which is a turn-key arcade cabinet of the future featuring over 30 competitive experiences including race cars, roller coasters and fighter jets. The proprietary virtual user interface allows the guest to easily select their reality, limiting the need for an operator, thus reducing overhead costs. Their goal is to create the most immersive and realistic experiences at a price point that is more accessible to larger audiences. In this episode, Bob will be talking with Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is VR more dangerous than any other experience and much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: What’s Talon’s content strategy? What’s Talon’s pre-launch promotional strategy? Talon Simulations part in Dave & Buster’s project and what they learned The VR and AR Safety committee’s mission and why should anybody care about it Unsafe practices of using VR headsets Is VR more dangerous than any other experience? Website: https://talonsimulations.com/ Brandon’s LinkedIn: linkedin.com/in/brandonnaids Twitter: https://twitter.com/TalonSim? Facebook: https://www.facebook.com/talonsimulations/ Listen to PART 1 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP91-Bob-Cooneys-Virtual-Reality-Deep-Dive---Brandon-Naids-of-Talon-Simulations-Part-1-efo0ik
17:42
June 21, 2020