15. The power of word-of-mouth marketing for your small business.
Word-of-mouth marketing is possibly one of the oldest forms of marketing for business owners. ‘Back in the day’ when the only way people could communicate was face-to-face, word-of-mouth was how you got the word out about your products or services and how they can help. But just because it doesn't have the bells and whistles of newer technology and things like social media, don't let that fool you into thinking it's no longer relevant. Word-of-mouth referrals pack a serious punch and can turn a cold lead into a hot lead for your business, in an instant - which is hard to do using other marketing channels, including socials. You can leverage the know, like and trust factor that your clients already have with their peers when you double down on your word-of-mouth marketing strategy. Tune into this episode for some inspo about how you can spread the word about your own business and embrace the power that word-of-mouth marketing has for small biz! This episode covers: Why word-of-mouth is such a fabulous lead generation tool. How to start with word-of-mouth marketing. Ideas for building word of mouth referrals for your business. ... and more! --- If you want to get super clear about your own marketing and content strategy, book your own Content Foundations session! Content Foundations are a 90 minute, 1:1 content strategy intensive designed to help you ditch the overwhelm and get crystal clear on the steps to creating ultra-shareable content that serves your customers and makes effortless sales. Limited spots available - book your session now! --- Don't forget to follow me on instagram @jessieparker.co
April 18, 2022
14. How I easily repurpose my content for maximum impact (busy mum friendly process)
If you're looking to save time (and the chief complaint I hear from mums in business is that they don't have enough time) in your small business marketing, then content repurposing is a great way to do it. By taking a bigger, hero piece of content and using it in multiple new ways, you can quickly create content, consistently. By being a little strategic in planning your content from the beginning means each piece that is repurposed contributes positively to your overall strategy, boosting your reach! In this podcast I'm sharing with you the exact strategy I use for repurposing my content - from start to finish, so strap yourselves in, it's a goodie! This episode covers: Why repurposing your content will make more impact than posting to socials on the fly. My step-by-step process for repurposing my podcasts. Tips for creating content that not only provides value to your audience but also gets you seen on Google. How to create engaging social media posts without spending hours writing captions. ... and more! To read the blog version of this podcast head here. --- If you want to nail down an epic content strategy of your own, book your own Content Foundations session in! Content Foundations are a 90 minute, 1:1 content strategy intensive designed to help you ditch the overwhelm and get crystal clear on the steps to creating ultra-shareable content that serves your customers and makes effortless sales. Limited spots available - book your session now! --- Follow me on instagram @jessieparker.co
April 11, 2022
13. Tips for juggling motherhood, business and FIFO life.
Today's episode is a deep dive into all things fly-in-fly-out (FIFO) life and the juggle of motherhood and business when your partner works away. Something I hear a lot as a FIFO mum is 'I don't know how you do it' or 'I couldn't do that'. I wanted to share how I 'do it' in the hopes that you may realise there's nothing special about me - if I can do this, you could too. And perhaps you'll find some ideas or inspiration to help you in running a business alongside mum-life, even if you're not a FIFO mum but especially if you are. Some of the things I talk about aren't what you may expect! In this episode I cover: Why we choose to be a FIFO family - do we actually enjoy this lifestyle? FIFO pre-kids VS after kids. How I juggle business tasks alongside motherhood + FIFO. My top tips for not just surviving but thriving when you are in the thick of ALL THE THINGS that mum life brings. .... and more! --- For the blog version of this podcast head to jessieparker.co/how-i-survive-fifo-life Follow me on Instagram @jessieparker.co For more inspo and ideas to get more customers for your business, download my Free guide - 5 Lead Generation Ideas (that aren't social media). Book a 1:1 session and start taking imperfect action towards your biz goals, today!
April 04, 2022
12. Matrescence, Business + Relationships: An Interview with Yara Heary.
Yara is a Perth psychologist who works exclusively with women throughout conception, pregnancy, and motherhood. Yara started Life After Birth Psychology following the birth of her first son which started her on yet another journey of self-rediscovery. Her experiences throughout early motherhood sparked her passion to support other women as they navigate their own family of origin dynamics, the social programming of the “good mother”, relationship changes with those around them, identity shifts, and role changes to find their place of balance and authenticity as mothers. In this episode you’ll learn: Yara’s own experience of matrescence. How we can best prepare to become a Mother. The ways trauma shapes our parenting journey. The mental load of motherhood and business and how to achieve the balance we crave. Navigating relationships in parenthood when you feel like you’re on different pages. … and more! Why am I so angry? Yara is running an anger workshop for mums in April - secure your spot. Yara also facilitates The Rebirth and online intimate group coaching experience for mums. A huge Thank You to Yara for all her wisdom shared in today's episode, I loved our chat.
March 28, 2022
11. Practical tips for hiring a Virtual Assistant in your business with Nivek Harrison from The Virtual Chapter - PART 2
Nivek Harrison is an Online Business Manager and the owner of an award-winning agency, The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems. Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems. After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business. When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news. In this episode you'll learn: Tips for figuring out where you could use a virtual assistant in your biz. Must-haves when you’re hiring a VA to help in your business. How much you can expect to pay to outsource to a VA. Tools that make it easy when delegating tasks to your support crew. How to maintain good communication with your team. ...and more! Connect with Nivek over on Instagram @thevirtualchapter Not sure if you need a VA? Download Nivek’s free guide: 70+ Tasks a VA can do for your business. Need a VA or OBM? Book a discovery call here. Thanks to Nivek for all her tips and wisdom shared in today's episodes. --- Follow me on instagram @jessieparker.co Download my step-by-step beginners guide to SEO - SEO Rookie and start seeing your page show up on Google and get customers while you sleep!
March 21, 2022
10. How to start your own Virtual Assistant (VA) business with Nivek Harrison from The Virtual Chapter - PART 1.
Nivek Harrison is an Online Business Manager and the owner of an award-winning agency, The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems. Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems. After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business. When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news. In this episode you'll learn: How Nivek first started her Virtual Assistant (VA) business. Her journey from VA to online business manager and VA agency owner. Why being a VA is a great business opportunity for mums. What skills you need to have to become a VA. Where to find your first clients. System tools and tips for client management. ...and more! Connect with Nivek over on Instagram @thevirtualchapter Not sure if you need a VA? Download Nivek’s free guide: 70+ Tasks a VA can do for your business. Need a VA or OBM? Book a discovery call here. Thanks to Nivek for all her tips and wisdom shared in today's episodes. --- Follow me on instagram @jessieparker.co Download my step-by-step beginners guide to SEO - SEO Rookie and start seeing your page show up on Google and get customers while you sleep!
March 21, 2022
9. The Magic of Human Design for Business + Motherhood with Cat Skreiner.
I'm so thrilled to be interviewing Cat Skreiner on today’s episode. Cat is an energetic business strategist and Human Design guide who works with heart-centred entrepreneurs and leaders seeking to embody their unique design to achieve more ease, flow and abundance in their personal and professional lives. She magically fuses her 14+ years in digital marketing with Human Design & Gene Keys to help clients catapult their business success and drive impact in their business through the integration and embodiment of their unique energetic gifts. Her special sauce is her ability to show her clients exactly how to create a more intentional business, one that is aligned with their design and that allows them to share their greatness with the world in a way that feels easy, fun and abundant. In this episode you’ll learn: How Cat pivoted from her very successful digital marketing business to Human Design (HD). Way we can apply Human Design to help in our parenting journey. The Human Design fundamentals (without the overwhelm!) How HD teaches us to unravel generations of conditioning so we can live our most aligned and fulfilling lives. Connect with Cat over on Instagram @cat.skreiner Cat is kindly offering podcast listeners 20% off her signature design readings using code JESSIE20 Thanks so much Cat for sharing your wisdom with our community!
March 13, 2022
8. Email Marketing Tips For Startup Businesses
Today I'm covering all things email marketing, list building, opt-ins and automations. Whenever someone asks me where they should start with their small biz marketing, more often than not, I suggest their email list. It's also one of those things I know plenty of startup businesses feel they 'should' be doing but haven't invested time into, yet. In this episode I cover: Why email marketing is more sensible than spending hours each week on social media. What email marketing service provider to use. How to actually get people to sign up to your email list. Lead magnet ideas for both product and service-based businesses. An example of an automated welcome sequence you could use. And the 411 on email newsletters. For more inspo and ideas to get more customers for your business, download my Free guide - 5 Lead Generation Ideas (that aren't social media). Don't forget to follow me on Instagram @jessieparker.co To book a 1:1 session head here.
March 06, 2022
7. Marketing Tips For Small Business Owners With Vanessa Geraghty from Vivacity Marketing.
Vanessa Geraghty is a Digital Marketing Strategist and Marketing Consultant and is originally from Dublin, in Ireland. She moved to Perth in 2009, and She launched Vivacity Marketing in July 2017 in Perth, after being made redundant from her corporate marketing job. Vivacity Marketing is a boutique digital marketing agency and consultancy, which specialises in helping small businesses master their marketing, no matter where they are in their business journey. Vanessa’s agency helps clients with: • marketing strategy and planning • web design + copy • digital marketing: SEO, Google Ads and Facebook Ads. In this interview Vanessa draws from her 20+ years experience in marketing (with some of the worlds biggest brands including Coca-Cola, Nestle, Cadbury and BP) to provide our listeners with simple, practical and effective marketing tips to help generate more customers for your small business. Single mum to Callie, Vanessa deeply understands the juggle of raising children alongside building a business and this interview is incredibly candid and chock-full of amazing tips for other mums in biz. In this episode you'll learn: How Vanessa first started in her marketing career. Tips to overcoming imposter syndrome (including trauma/mindset work coach Holly Loxton). The strategies she used to score her first marketing clients. How to use Linked In effectively for your business. Her top 3 marketing channels. Connect with Vanessa over on Instagram @vivacitymarketing Download your FREE copy of The Ultimate Guide to small business marketing eBook on the Vivacity Marketing homepage at vivacitymarketing.com.au . Thanks to Vanessa for all her wisdom shared in today's episode! --- Follow me on instagram @jessieparker.co Download my step-by-step beginners guide to SEO - SEO Rookie and start seeing your page show up on Google and get customers while you sleep!
February 27, 2022
6. Ami Kitchingman | Why you need a business plan & what should it include?
This is audio taken from the Facebook Live we did in the FREE Facebook Group for Mums in Business - make sure you hop on over and join for first access to these live interviews, tips, tricks and an awesome community of likeminded women in business. Ami Kitchingman is a mum-of-two and owner of two successful small businesses: accessories company Pop & Crackle and co-owner (with her husband, Richie) of Kitch Creations. She has a background in business, with her most recent gig working in a state-funded not-for-profit. As you will gather from the title of this episode, we are hashing out all things business plans today. Ami is a passionate advocate for the use of business plans and believes it is the NUMBER ONE thing we should be doing as business owners when developing a business idea. She has a wealth of knowledge on the subject and we covered so many things including: Why you need a business plan in the first place. What to include in your plan How long should a business plan be? How often should we be updating our business plans? Why business plans help with budgeting and setting realistic expectations and goals for your biz. She was also kind enough to include a FREE business plan template - which you can get your hands on inside the Facebook group. HUGE thanks to Ami for your time and wisdom - be sure to give her a follow over on @popandcrackle
March 18, 2020
5. Amee Triscari PART 2 - On starting her business with 200 bucks and an iPad.
How do you start a business with no money? Amee Triscari founded @juicycreativeco with 200 bucks and an iPad. She had NO buffer and NO contingency plan. Oh, and she is also a single mum - her beautiful daughter the result of a one-night-stand with a guy she barely knew. To hear more about how Amee became mum to her daughter (affectionately known as Hurricane Havana) check out PART 1 of this interview where we delve into her very JUICY (pun intended) and hard-to-believe road to motherhood. In this episode, Amee shares her tips on: Why she decided to launch Pinterest training. How joining a networking group was the catalyst to her biz success. Why she never considered taking a ‘regular’ job. What advice would she give someone in her position who is starting up in business, for where to spend their money at first. How she deals with ‘imposter syndrome’. Why it’s so important to share your story with your customers, as a business owner. HUGE thanks again to Amee for being so hilariously and refreshingly honest with her story. To follow along, make sure you head over to @juicycreativeco where Amee features heavily in her insta stories.
March 10, 2020
4. Amee Triscari PART 1 - Falling pregnant on a one-night-stand & life as a single mum.
Amee Triscari's story reads like a Hollywood blockbuster: She fell pregnant on a one-night-stand to a man she barely knew, she decided to become a single mum and this was just the beginning of the roller coaster that Amee found herself on. She ended up moving states to be with another man, whom she felt would complete her family but little did she know she'd be 30-something weeks pregnant, single, alone in another state, with no money and no contingency plan for when her baby was to be born. The thing I love about Amee is that she is so refreshingly honest. She also swears... A LOT. So, if sweary words offend you (or you have children present) I'd probably keep that in mind when you press PLAY. 'Why didn't you have an abortion?' Is something she has been asked on MANY occasions (like, even though she has a LIVE and vibrant daughter - Havana) and in this episode we cover at length, the somewhat taboo and delicate topic of pregnancy termination. If this is something that is triggering for you, I would advise against listening to this podcast ep. Oh, and along this crazy motherhood journey, Amee decided she wasn't working for the man and so she founded @juicycreativeco - but that's a WHOLE other episode (Part 2 - dropping soon!). Thank you to Amee for being so frank and brutally honest. I loved exploring this snippet of your story and I believe it will be inspiring for so many other women. Don't forget to follow Amee over on her socials @juicycreativeco where she is helping your business harness the power of PINTEREST in your marketing.
March 04, 2020
3. Q & A With business coach Stephanie Gorton - founder of House of Hobby.
This is the audio from the live video in our FREE Facebook group for mums in business. In this episode I interview Stephanie Gorton - a Certified Business & Mindset Coach & Owner of House of Hobby – an uber successful business which earned 6 figures within it’s first year of operation. We sat down with her to ask her questions from our Perth women in business Facebook community – if you want first access to these interviews make sure you jump over and join us. She takes us through: · The growth of House of Hobby and why sometimes growing FAST isn’t the best idea. · Where to start outsourcing in your business and how. · What to keep in mind when you want to outsource tasks. · How to use branding guide in outsourcing and what to include in a branding guide. · Tips on how to advertise and build hype around events. · How long do you need to advertise an event? · What to do if you haven’t sold many tickets to your event? · How mindset is the biggest factor in running a successful business and the common mindset blocks that she sees in business owners – ie ‘mums have no money and they won’t buy my product’ · How to find the courage to charge your worth in your business. · Why building a community is the number one way to sell your product or service. · How Steph started and scaled House of Hobby. · How she found her staff on Instagram! You can check out Steph on her socials: @stephgorton__ And via her website: www.stephgorton.com
February 19, 2020
2. Mothers Guilt - An Interview with Samantha Dhu: Womens Counsellor & Coach.
"Guilt helps us act in a way that aligns with our values' In today's episode we cover the dreaded 'mum guilt' - a term that is so often thrown around in motherhood. Sam Dhu is a womens empowerment coach, speaker and qualified psychotherapist who works with many women who are mothers facing the juggle (and struggle) of life with kids, relationships and career/business goals. I loved chatting to her about what exactly is guilt, why shame is often mistaken for guilt and how do we go about relieving ourselves of the burden of 'mum guilt' & feelings of shame. What we cover: What even is guilt as an emotion? And why it can serve a good purpose. Helpful vs Unhelpful guilt. Why guilt is actually often confused with shame and the difference between the two. Why do women seem to experience guilt & shame so much more than men? How shame results from unrealistic expectations. HOW to stop mum-guilt turning into shame. Connect with Sam via Instagram: @samanthadhu Join Sam's FREE 5 day Biz Mama Mindset Experience. www.samanthadhucoaching.com Follow Borne Too: INSTAGRAM: @bornetoo FACEBOOK: /bornetoo Join the FREE Facebook group for mums in business.
February 13, 2020
1. What I know About Motherhood & Business - An Intro.
Thanks so much for stopping by to check out my podcast! Please allow me to introduce myself; my name is Jessie, I am a registered nurse, mum-of-two and wife to my hubby Kane who works fly-in-fly-out (FIFO) here in sunny Western Australia. I originally started Borne Too as a maternity clothing label 4 years ago, after having my first baby and not feeling like I had any clothing I wanted (or could, functionally) wear to breastfeed in. Fast forward to today and Borne Too has evolved away from clothing production into all things creative: illustration, design and everything in between! Strangely, I feel that starting a business was my saving grace in motherhood and was the catalyst for allowing me to express myself fully as a woman and mother. It introduced me to other likeminded women (thanks largely to local women's networking group Fusion Biz Co) who supported me on my personal development journey and made me realise that growing alongside my children, instead of watching from the sidelines, was so important to me. I'm super passionate about encouraging and empowering mums in business to make decisions that benefit them as well as their families and I hold regular meetups for these women in my hometown of Perth, WA. This podcast exists to share the highs and lows of my crazy life and to explore the many lessons I have learnt around running a business as well as the many lessons I've learnt about being a woman and mother in today's world. If you're looking for ideas, tips and inspiration for all things: Motherhood & Matrescence Illustration & Design Startup businesses Women in Business With a little bit of 'woo' and spirituality Then you're in the right place! I look forward to sharing this journey with you all. Don't forget to follow me over on my socials: Instagram: @bornetoo | Facebook /bornetoo | www.bornetoo.com.au Join the FREE Facebook group for mums in business.
February 10, 2020