The Business Of Strength Podcast
By Business Of Strength
The Business Of Strength PodcastJan 27, 2022
EP 155: Ignite your gym's cash flow with Mike Lisi
On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mike’s wealth of knowledge running gyms has transferred exceptionally well in helping other gym owners automate their gym businesses. Talking points for the conversation: Mike brings us up to speed on why he started a marketing agency in the first place. How his product goes against the expectations of typical agency businesses. “An offer is only as good as its fulfillment.” His first sticking point as a business owner and how it influenced his entrepreneurial journey. When he gets started with a new business utilizing IGNITE services, one “party” trick that really sets fire to their cash flow. What he is doing with IGNITE to help ensure his gym clients not only sustain but grow in what some are calling a “GymCession.” Mike’s big goal and what he is looking to accomplish with the agency in the next 5 years. Get in touch with Mike: 50% off your first month with IGNITE: http://Bos.ignite-entrepreneurs.com Instagram: @mike_lisi_jr
EP 154: The Future of Fitness Recap (with Adam Menner)
RECAP of Adam Menner on the Future of Fitness Podcast: "Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry. Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning." Check out Future of Fitness Podcast: https://futureoffitness.co/
EP 153: The VH Business Mentor - Vince Gabriele
On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele.
Talking points from the conversation:
- How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs.
- Why the number 1 chokehold of a business is the Psychology of the owner.
- The number 1 way to break free from a business owning your day and life.
- How a coach can help you realize your maximum potential.
- What it is Vince wants to accomplish in the next 10 years.
- Industry predictions for the next 5 years in fitness.
Get in touch with Vince:
Website: https://vincegabriele.com/
Instagram: @vgabriele71
EP 152: Devin Gage - Opening 100 gyms in 10 years requires a GIANT SET and some SAVVY BUSINESS
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will give you THE LOCK-DOWN Gym marketing Blueprint. How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.
In this episode I’m chatting with my brother Devin Gage. Devin has been a friend for years and had a super successful gym. One day he decided to scale…and scale big. Now he’s on track to open 100 gyms across the country.
…and I KNOW he’ll do it!
Some topics include…
- What needs to happen in gym #1 in order to scale
- The mindset required for scale
- The “Ideal” model
- How he’s changing the game and offering real careers
- His hiring process
- His launch process
- Kaizen Mentality
- The Little Gym Big Heart Podcast
- A LIFE offer to his team
- MORE MORE MORE!
The best place to check Devin out is his Instagram @littlegym_bigheart
www.youtube.com/@LittleGymBigHeart
Let’s get it dialed in! This is the Business of Strength
Coach Joe
EP 151: Joe Hashey… How to build, automate, and sell your gym…So You can do cool Stuff!
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will give you THE LOCK-DOWN Gym marketing Blueprint. How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.
In this episode I’m chatting with super businessman and one of the most interesting men I've ever met Joe Hashey.
Joe has always seemed to be one step ahead of the curve when it comes to running his business. When the industry zigged he zagged… He created a super profitable brand, scaled it and moved to Colorado where he ran the gym remote for about 4 years and recently sold it to a long-time employee.
Joe is also one BAD ASS Mother F-er who LOVES doing hard stuff like hiking 100 miles, or egging on friends to do a little easy hike called the manitou incline!
Some topics include…
- How he went from schoolteacher to gym owner
- Scaling your business and your team
- The idea of “constant gentile pressure”
- How doing hard physical things translates to better business
- What’s worked What’s not
- How he ran his gym from 1800 miles away
- How customer service and community relations became his thing
- His NO COST marketing tactics
- How to run lean
- Finding Joe Hashey 2.0 in the mountains of Colorado.
The best place to check Joe out is his Instagram @jhashey1 or his Family Strong Co @officialstrongfamilyco
Let’s get it dialed in!
Coach Joe
EP 150: Super Hero Customer Service with Hank Ebeling
On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker, and owner of two H4Training gyms just outside of Chicago.
Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service.
How he differentiated himself at a big box gym that eventually led him to owning and operating two of his own gyms.
The surprise and delight effect for small businesses and how it improves client retention.
He breaks down a messaging sequence that any coach can accommodate in order to better connect with their customers.
Lastly he finishes with advice on where he sees the industry going in the next five years and where people need to remain focused in order to not only sustain but thrive in the fitness industry!
Get in Touch with Hank Ebeling Below:
Links:
EP 149: From the Street to 7-Figures with Andy McCloy
What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will give you THE LOCK-DOWN Gym marketing Blueprint. How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.
In this episode I’m chatting with strength OG Andy McCloy of BCI Performance & Fitness in Alabama.
Andy has grown his business from the ground up and is one the OG super connecters in the industry. He started attending masterminds when he was 19 and never looked back. Now he’s looking to scale his gym into the next 20 years.
Some topics include…
- How growing us STREET gave him fire and a NEED to earn
- How masterminds can unlock you full potential
- Key marketing strategies that are working right now
- What young coaches need to hear…Listen up Buttercup
- What characteristics are critical for success
- A few good ol WAR STORIES!
The best place to check Andy out is his Instagram @andymccloy_bci
Let’s get it dialed in!
Coach Joe
EP 148: Economics over Emotions with Special Guest Mark Ehnis
On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis. Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan
The talking points include:
- Mark's driving icon of “Better Never Stops.”
- The data the dictates decision making in a multimillion dollar company
- His opinion on if you can be successful in the private sector of strength without being an owner.
- The future of the industry and what skills everyone is going to need to obtain in order to remain relevant.
Come to Trainer School! March 22 at Varsity House Gym! Tickets are Flying! Secure yours here.
Contact Mark:
IG: @Meatheadmark
Website: Markehnis.com
EP 147: Sorinex Winterstrong Recap
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet. March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/
In this episode I’m recapping my amazing weekend at Sorinex Winterstrong.
Everything we did, what I saw, who I met, and the amazing job they do marketing, partnering, and being like-minded people together.
Some topics include…
- Slinging Arrow next to legends
- How Sorinex has created a niche that didn’t exits
- Bringing humans together
- Marketing lessons I learned
- The power of community
- Following your passion
Let’s get it dialed in!
Coach Joe
EP 146: How to Recruit Better Team Members
As they say better players make for better teams!
He breaks down the step by step process to professionalize the recruiting process at your gym.
EP 145: The VH Theme of 2024
On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024. He discusses knowing the strength of your business is as important as knowing the weaknesses.
He discusses the concept of More. Better. New and how VH will be applying this into the new year.
Our live events calendar is now LIVE:
Two-Day Gym Business Immersions at Varsity House HQ:
May 9th + 10th (9am-5pm)
https://buy.stripe.com/eVabMscS37ZAdgsaG7
November 7th + 8th (9am-5pm) https://buy.stripe.com/9AQg2I6tFbbM1xKg0s
[NEW] TRAINER SCHOOL:
This is a great place to start or refine your gym BUSINESS journey with us.
Date and Purchase Link:
March 22nd (9am-5pm)
https://buy.stripe.com/aEUcQw7xJfs2ekwg0z
STRONGEST YEAR ANNUAL RETREAT: Our flagship event of the year! This 2-day gym business mastermind combines world-class education and guest speakers with an unmatched networking experience.
Date and Purchase Link:
September 19 - 20 (9am - WE STOP HAVING FUN!)
https://buy.stripe.com/cN24k019lcfQ2BO29D
Executive Day: This one day DEEP dive into your gym and your biggest issues was easily the most impactful coaching day we did all year in 23.
We ONLY take 5 gyms for this so it's ultra high value and specific to each gym's needs.
Date & Purchase Link: (EXTREMELY LIMITED...WILL BE GONE FAST!)
https://buy.stripe.com/bIY7wccS33Jkekw7tJ
EP 144: Bonuses vs. Incentives
In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business. He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team.
The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer.
Stay tuned for the Business of Strength 2024 events calendar which will be released the first week of January!
EP 140: PRs in the Gym Equal PRs on the Balance Sheet
What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you a birds eye view of our business from the bottom up. Leave with a blueprint for success and clarity on your next steps. Register at businessofstrength.com
In this episode I’m talking about how to hitting PRs in the gym will help you hit PRs on the balance sheet!
I’ve met a lot of trainer/owners who need to hear this…
Some topics include…
- The parallels to training and running a business
- The Coach / Owner Paradox
- How to get “Unstuck” with your biz growth
- How getting on the PR train with your personal fitness should be a top priority
- What Pat Rigsby said…
Let’s get it dialed in!
Coach Joe
EP 141: Money Making Meetings
On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis:
- Facility Leader Stand-up
- Leadership Team Huddle Up
- Coaches Meeting
If the meeting schedule is memorable it's repeatable. This is where all the data and metrics are measured as a unit. You cannot run a company based solely on feel, we must designate the time weekly to measure and discuss the data.
If you’d like to attend our 2 day BOS immersion our last event of the year will be 11/30 and 12/1 in Orangeburg, NY. The link to register can be found below:
https://businessofstrength.com/upcoming-events/
EP 142: Coach Tim Caron Making the Jump from Collegiate to Private Sector
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you a bird’s eye view of our business from the bottom up. Leave with a blueprint for success and clarity on your next steps. Register at businessofstrength.com
In this episode I’m talking to renowned strength coach Tim Caron formally from Army…Now with his own brand in the private sector Allegiate Gyms.
Coach Tim drops some serious knowledge on how to create an amazing product so good your customers NEVER want to leave.
Some topics include…
- Making the jump from college to private sector coach
- How to create an amazing product
- Constantly sampling the “food”
- How are you grading your coaches
- The future plans for Tim’s gym brand
- Managing a personal brand outside your business
- What’s coming from Tim and Allegiate.
Let’s get it dialed in!
Coach Joe
EP 143: Before you go BIG, think small (with Gym World)
In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World.
Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.
We had a great conversation!! For more on the Business of Strength, head over to our website www.businessofstrength.com or find us on Instagram/Facebook.
Here is the link for the original podcast - https://youtu.be/waYecicXmzU?si=iwzX2XIv6zlfbY0X
Check out Gym World! https://youtube.com/@GymWorldWorldwide?si=_7fyqmmWjAlI4GsV
EP 139: Get & Retain Great Employees
What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you a birds eye view of our business from the bottom up. Leave with a blueprint for success and clarity on your next steps. Register at businessofstrength.com
In this episode I’m talking about how to get and retain great employees. The lifeblood of your business.
Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!
Some topics include…
1. How to attract employees with marketing
2. Creating a great place to work
3. Getting clear on roles
4. Outlining and drawing the “line in the sand” on expectations
5. Onboarding done right!
Let’s get it dialed in!
Coach Joe
EP 138: Adam’s 3 Takeaways from the SYP Retreat for Coaches
Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology
- Want to best the best
- Recognized as the best
- Produce the best
- Your inability to let go is actually keeping you from being the best
- Let go and focus on my next 2 takeaways Lesson
#2 Leadership with Coaching Coaches
- Leadership is more than teaching the best training ideologies
- Leadership is steering your coaches in what is best for the business
- Leadership is not skipping the details
- Leadership is accountability day in and day out, eye contact, clear meeting agendas the accomplish something
Lesson #1 Community Experience
- Coaching
- Accountability
- Exceeding expectation
- 5 Defense Tactics
EP 137: Dan’s 5 Major Takeaways from Arizona
In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona.
He hits upon the following:
The importance of in person events for the Industry.
The 3 things that ALL strength professionals can NEVER take their time and attention away from.
The difference between bonuses and incentives in a gym business.
To Register for the October 18th Marketing and Sales Webinar Click here: https://forms.gle/eqyiN3BCNAWZnKPG8
To come hang at VH for our last 2 day business immersion on 11/30 and 12/1 click the link here: https://businessofstrength.com/upcoming-events/
EP 136: Fix Your Marketing in Quarter Four
In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four.
On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be giving you some strategy for clearing out your schedule to make marketing a priority.
If you can’t make this time, no problem! Sign up anyway and we’ll send you the replay.
HERE is the link for the FREE call
https://forms.gle/eqyiN3BCNAWZnKPG8
We are also hosting our next in-person event on November 30 - December 1 at Varsity House Gym. At this immersion you'll learn our data proven systems that we have used to improve our leadership, marketing, sales, and training systems that you can implement in your business, and much more. For more information on signing up, please visit https://businessofstrength.com/upcoming-events/
EP 135: Leadership Tactics for Your Business With Dame Lillard’s Coach Phil Beckner
In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner.
Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies.
Adam and Phil break down the comparison of coaching in sport and training when transitioning from a coach to a business owner.
Phil breaks down:
How he made the transition from coach to business owner
How the best in the world think
Leadership tactics for any business owner
The 2 most important qualities of high performers
The secrets of Dame Lillard’s success
Much more!
If you found this episode valuable please like, share, and subscribe to the podcast!
EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini
In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com.
Jimmy discusses the following in this episode:
What type of posting schedule/cadence would he start with as a Fitness Professional
How to scale your content creation on a $1,000 budget
How to turn 10 hours of work into 100+ pieces of content.
The superpower of Alex & Leila Hormozi at Acquisition.com
The craziest experiences he’s had in his career so far.
Get in touch with Jimmy:
jimmycontrini@gmail.com
EP 133: The Keys to Success with Power Athlete
In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more.
Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more. For more info go to www.businessofstrength.com
Check out the full podcast HERE on Power Athlete Radio
Check out Power Athlete: https://powerathletehq.com/
EP 132: My Q&A with Alex Hormozi
In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more!
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners…and so much more. For more info go to www.businessofstrength.com
Check out the full video on Alex Hormozi's YouTube channel HERE
Podcast clip is from https://youtu.be/aBPWCdaJJqA?si=FjNrhaTtqHByBWub
EP 131: Firing Yourself
In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year!
The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear.
He covers:
The mindset shift that led to the growth
The jobs that need real attention in a growing business
How trainers can add value in a gym beyond the training floor.
If you would like to attend our live event in Scottsdale Arizona on September 28th and 29th hit the link here: https://events.businessofstrength.com/retreat
EP 130: Gym Owner 12x’s their personal income
In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month.
There’s 5 important levers this gym owner pulled in order to make this profound difference in his business.
Team Accountability
Right Products
Right Prices
Volume of marketing
Sales time blocking
Listen to the show and enjoy!
If you’re interested in attending the upcoming SYP retreat in Sunny Scottsdale we still have a few spots open. Email BOS@varsityhousegym.com to secure one of the final seats.
EP 129: How to Get a Great Job in Strength
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com
In this episode I’m talking to all the young would-be strength coaches and trainers out there. I’m going to give you my top ideas for landing a great job, excelling at your craft, and making a 6-figure career in strength.
Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!
Some topics include…
How to land you first “real” job
Making the first communication count
What to do in your interview
What not to do
Your hired…what now?
Scaling your skills to scale your pay
How to make 100k in strength
Let’s get it dialed in!
Coach Joe
Business Books Every Coach Should Read (This will be a great start!)
How to Win Friends and Influence People
Ideal Team Player
Business Made Simple
Gym Launch Secrets
100M Dollar Offers
Blue Fishing
Turning Pro
The Ultimate Sales Machine
Never Split the Difference
Unreasonable Hospitality
EP 128: Consistency in your Hiring Process
In this episode of the Business of Strength Dan Goodman talks about creating consistency in your hiring process. How having a choreographed process can add serious SPEED to the effectiveness of new hires.
He breaks down the following:
How to get clear on the role you need to fill
How to Recruit
The first 90 days of on the job training
Trajectory of roles
Enjoy!
We are officially only 2 months away from the annual Business of Strength Retreat in sunny Scottsdale Arizona. We have a few spots left if you would like to attend email BOS@varsityhousegym.com to secure one of the last remaining spots.
EP 127: The 4 Tenets of Success for the Director of Training
Welcome to the BOS podcast, I’m your host Adam Menner for today.
In this episode I break down what you should be doing on a daily, weekly, and monthly basis if you are the Director of Training in your business.
I break down the 4 tenets of success that are going to move the needle of your business forward.
If you enjoy this episode please leave us a 5 star review!
P.S our SYP Retreat is now available for those outside of our BOS private group. We are hosting in Scottsdale AZ on Sept 28th and 29th. If you’d like to attend check out www.businessofstrength.com
EP 126: Kyle Newell: The Panda-Man Can…
What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com.
In this episode I’m talking with Kyle Newell. Kyle is a thought leader in the realm of fasting, has written several books, and coaches high performing men and women who want to unlock their true potential through fasting, what Kyle calls mind mapping, and the truth about calories.
Kyle has personally helped me improve my nutrition, and given me a ton of insight into fasting and how one can incorporate this tool into their overall health and wellness routine.
Some topics include…
How the Panda-Man become the Panda-Man
The truth about calories in calories out
What fasting does to the body & the mind
Mindmapping
Fasting is a form of discipline and control
Losing weight with fasting
The broken nutritional system in America
Let’s get it dialed in!
Coach Joe
Links & Social
@thepandamanofficial
EP 125: Kevin Carr - From Summer Intern to Mike Boyle's Business Partner
What is up everyone! I’m your host coach joe strong here to bring you another great episode of the business of strength podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale, AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.
For more info go to businessofstrength.com
In this episode I’m talking with Kevin Carr. Kevin is partners with Mike Boyle in both MBSC and SFSC Certification. They run 3 super successful gyms in Mass. and have certified over 12K coaches!
Mike Boyle is a legend in the industry and Kevin and the team and taking his brand into the future.
Some topics include…
Going from summer intern at MBSC to being his partner
They plan for growing SFSC
The MBSC hiring process and the types of people they look for.
Balancing multiple business and a busy schedule
Why hands on is BEST if at all possible
How to be the best coach you can be
Let’s get it dialed in!
Coach Joe
Links & Social
www.bodybyboyle.com www.cfsc.inspire360.com @mbsc.tv @certifiedfsc @strengthcoachdotcom @kev_in_carr
EP 124: Does Your Gym Lose Money During the Summer Months?
On this episode of the Business of Strength Podcast Dan Goodman breaks down why gyms lose money during the summer months.
He breaks down the psychology shift you must have as an entrepreneur to avoid the summer slide.
On the show we review:
1. Summer Marketing Tactics
2. Sales Based Incentives
3. The Can’t Miss Referral Campaign
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel in Sunny Scottsdale, Arizona, please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!
EP 123: Are you ready for a 2nd training facility?
On this episode of the Business of Strength Podcast Dan Goodman reviews how to make the decision of if YOU are ready for a second location!
He breaks down the #1 question you must answer before opening another training business and the 4-step process in which to open.
On the show we review:
Funding
Building the roles
Find the people
Signing the lease
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!
EP 122: Video Creator Masterclass
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to buinessofstrength.com.
In this episode I’m talking with Chris Perilli from Pixel Mobb Media. Chris has built a media company centered around fitness over the past two decades. They have worked with industry leaders like Joe DeFranco, WuTang Clan, and many more.
Some topics include…
What’s changed in digital media this year.
How to create standout content
What Chris looks for in great content?
How to do you own Facebook ads
When is the right time to start going all in on quality vs quantity?
Influence as Currency.
Let’s get it dialed in!
Coach Joe
Check out Pixel Mobb Media!
EP 121: Old School Shoptalk and Sorinex Recap with Zach
What is up everyone I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m talking with my good friend Zach Even-Esh about our trip to Summer Strong 16. We discuss MANY things S&C as well as a breakdown of what we saw at one of the industry’s top LIVE events.
Some topics include…
Why in person events are WAY better than anything virtual.
The amazing community of strength Sorinex has built
Amazing feats of strength
Cool people doing cool shit
WHY aren’t there more cool gym business events like these?
Getting uncomfortable
Why Summer Strong should be on any iron addicts bucket list
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!
Sorinex Strength Equipment - https://www.sorinex.com/
Zach Even-Esh - https://zacheven-esh.com/
EP 120: Your Network is Your Net Worth
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m taking about THE LONG GAME. Making connections and getting yourself out there to level up your mindset and skillset.
Some topics include…
The meeting 20 years ago that got Joe DeFranco to promote us on his podcast
How connection we made in 2006 are still paying us today
Why in-person events are still the most impactful for growth
What I would do if I was a young Coach Joe again
Your network IS your net worth
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!
EP 119: 3 Tips for Masterful Marketing
Our next event is a LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us. In this episode I’m going to teach you the BIG THREE for developing masterful marketing for your gym. Having the right words Mastering one of the main delivery methods (emails, social, JVs, referrals) Consistency Let’s get your marketing dialed in! To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events Stay Strong Gym Owners! This is the business of strength!
EP 118: The Reasons Why the Average Gym Owner Makes $36,000 Annually
On this Episode of the Business of Strength Podcast, Dan Goodman gives a breakdown as to why gyms don’t make enough money!
Businesses don’t make it for two reasons:
Lack of demand for a service or product.
Lack of money.
The good news is you can affect change with the latter. Awareness precedes change. In this episode Dan breaks down the 5 financial factors that all brick-and-mortar gyms need to abide by!
If you would like to attend our next in person two-day business immersion at VH HQ our next event is June 8th and 9th
Hit the link here to grab a spot: www.businessofstrength.com/upcoming-events/
EP 117: The Biggest Return on Time Spent is in Your Business
In this episode of the Business of Strength Podcast, Dan Goodman breaks down a EXTREMELY important part of running a business...Time.
The biggest return on time (an investment) is in your current business.
Here are 3 Things You Should Focus:
1. Spend time refining the company's goal, mission, and most important systems.
2. An Offer a Day: Never stop selling
3. Leader: lead others, be prepared, and consistently reiterate the mission
As always we would greatly appreciate it if you would leave us a 5 star review if you found the information valuable.
May 1st - May 4th: We are running a virtual spring symposium with Joe, Dan, Adam, and Joe DeFranco! We are talking about how to build employees, market, financial literacy, and more.
You can register for the Early Bird Discount with this link: May BOS Virtual Symposium
EP116: 5 Reasons Your Gym is NOT Making Money
In this episode, Dan Goodman breaks down the 5 reasons your gym is not making money.
Episode Recap:
1. Absence of Accountability
2. Race to the Bottom of Prices
3. You Do Too Many Things
4. You Don't Have Measurable Goals
5. You Focus on Things That Don't Matter
Our next virtual BOS event is May 1s-May 4th from 1-3pm EST everyday. We will be having Joe DeFranco as our guest speaker! To sign up for this event click the link below to secure your spot:
EP 115: How to Run a Transformation For your Training Business
In this episode of the Business of Strength Podcast,
Joe, Dan, and Adam break down how the 6WT has changed not only the lives of thousands of individuals but the trajectory of Varsity House.
Learn the importance of:
- Why a transformation challenge actually works
- Why a transformation challenge can change your business financially
- How to onboard new clients and actually get results
On February 22nd from 1-3om EST, we are hosting a virtual seminar in which wee teach your step by step how to run a successful 6WT program for your training business.
Register Here: https://register.businessofstrength.com/
EP 114: Fall 6 week transformation Champion Noel Rubin discusses why the Challenge is so important for clients and gyms alike
On this episode of the Business of Strength Podcast,
We are joined by Noel Rubin.
Noel is a busy working father who made it his mission to make fitness and nutrition a priority.
He talks about his experience as a client participating in the challenge and why every gym needs to consider hosting one at their facilities.
As always 5 star reviews are much appreciated!
To connect to Noel Rubin:
IG - NoelRubin
Email - noel@rocketssportsgroup.com
EP 113: Gym Marketing Made Simple with Dan Goodman
In this episode, Dan Goodman talks about how to create a simple gym marketing system for your business.
Show Notes:
Marketing = opportunity/leads
Sales = 1 offering/1 way to close
On December 8th and 9th we will be hosting an in person seminar at Varsity House Gym, 337 Blaisdell Road, Orangeburg NY 10962.
We will completely break down your training business and provide actionable solutions for you to implement.
As always, please leave a 5 star review if you found the material helpful!
EP 112: Grow Your Training Business by 100% in 12 Weeks
On this Episode Dan Goodman breaks down a case study of BOS client that grew their business by 100% in 12 weeks!
He reviews the 3 processes that helped skyrocket this business in a hurry!
Streamlining the offer
understanding the 3 pillars of marketing operational organization
These 3 items added serious fuel to this business and they can do the same for yours.
Give it a listen and if you enjoy please leave us a 5 Star review!
Register for our Upcoming Events:
BOS Netherlands: https://buy.stripe.com/bIY17O3ht5Rs5O04gk
BOS At Varsity House: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
Dan Goodman
EP 111: Rethinking the Way You Eat Food with Brian Sanders and Joe Riggio
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
For those of you who would like to attend a two-Day Immersion at Varsity House or speak to us about one-on-one business consulting you can schedule a free business strategy call to get clear on your biggest needs and develop and executing plan…Go to Businessofstrength.com enter your info and we will get back to you right away.
Our next Immersion is October 8/9th in Breda Netherlands hosted our good friends Noel and Sanne at Breda Strength & Conditioning.
I’m PUMPED about today’s guest…. Brian Sanders Founder and CEO of Sapien.org, NosetoTail.org, and foodlies.org
Brian’s companies are helping people get back to way we were supposed to eat millions of years ago. Nose to tail whole foods devoid of chemicals, processed refined floors, sugar, and seed oils.
You are going to love the GEMS Brian drops about the food cycle in the world and how we have all been “lied” to in a sense.
This is an awesome company with a great mission and an amazing group of people behind it.
Brain Sanders…CEO OF Sapien.org…enjoy
Show Highlights:
- The problem with western diets
- Anthropological truth about what we used to eat
- Modern man is decaying, and the ancestral man thrived
- Breaking 50 years of misconceptions
- Who’s paying for the “research” is important
- Gut Health and the role of prebiotics and Glyphosate
- The “real” food pyramid
- The Big Pharma-Big Agro-Big Media Triangle
- The Sapien Framework
- Food Lies Documentary
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!
EP 110: Marine turned Gym Owner w/ Noel Brand and Dan Goodman
On this episode of the Business of Strength Dan is joined by co-founder and owner of Breda SC, Noel Brand.
Noel along with his wife Sanne own and operate Breda SC in the Netherlands which is a pioneer gym for Strength and Conditioning in the Country.
Noel sheds experience on what got him into the industry and what has KEPT him in the industry.
He talks about the continued education effect on not only gym businesses but all business.
BredaSC is the also the host site of the next Business of Strength 2-day seminar where Noel will be a guest presenter!
If interested in attending the event, Sign Up Here: https://businessofstrength.com/bos-seminar/
EP 109: Lessons from a Hair Salon with Dan Goodman
In this episode of the Business of Strength Podcast Dan Goodman discusses lessons learned from Ali Webb and the World Renowned DryBar
Dan got the chance to hear Ali Speak at the Goldman Sachs 10ksb summit in Washington DC and shares the biggest takeaways from a small business owner in Ali, who grew the brand to 180 locations and a company worth hundreds of millions.
In this episode Dan covers a strategy that all managers need to remember when it comes to leading others.
For more articles and strategy’s on how to be a successful strength entrepreneur please visit www.businessofstrength.com
EP 108: Selling, Solutions, and Strongman with Special Guest Mike Capriglione
On this episode of the Business of Strength Podcast VH veteran Mike Capriglione breaks down the sales process and client lifecycle.
Mike has helped to streamline and organize the entire company sales system across both VH facilities.
He recently presented at the 2-day BOS immersion and the presentation was so well received we knew a podcast was in order.
On the show we discuss:
1. How great coaching makes the sales process easier.
2. An authority and social proof tactic that takes the weirdness out of a sale process.
3. Mike’s thought process on paid vs. unpaid trials.
4. non-negotiables that every gym needs in their new client on boards.
5. Advice for all young coaches entering the industry.
If you would like to connect with Coach Mike you can email him at Mike@varsityhousegym.com
EP 107: How to Build a Business That Makes a Difference with Sean Lakes and Joe Riggio
I’m PUMPED about today’s guest…. Sean Lake is the Co-Founder and CEO of BUBS Naturals a holistic supplement company producing the BEST collagen in the world among a line of emerging products like MCT OIL, Coffee creamers and Apple Cider Vinegar Crews all designed to help you DIE YOUNG AS LATE AS POSSIBLE.
The company is named after Sean’s childhood best friend Glenn BUBS Doherty, one of the special force’s operators killed in Benghazi…You may have seen the Movie 13 hours.
You are going to love the GEMS Sean drops about his entrepreneurial journey, bringing his company to life, honoring BUBS life and mission through their charity, and his leadership and hiring tactics.
This is an awesome company with a great mission and an amazing group of people behind it.
Sean Lake…CEO OF BUBS NATURALS…enjoy
Show Highlights:
- How dropping out of school to be a pro skier and snowboarder led to the entrepreneurial bug.
- Have a Navy Seal as your best friend.
- Turning Glenn’s tragic death into a mission to help others
- Taking idea to inception
- Not compromising on excellent
- The Die Young as Late as Possible Montra BUBS lives by
- The Glenn Doherty Foundation
- tactics for being a great leader
- What makes a great employee
- Sean’s productivity hacks
- Books you need to read to create the spark
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!
EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman
Conor is the founder and CEO of TNL Performance center in Hamilton, NJ. He's an OG member of the SYP inner circle having been a member for 4 years and counting.
On this episode of the BOS Podcast Connor breaks down the following:
1. How an internship at Cressey Sports Performance swayed his decision to become a strength and conditioning coach in the private sector.
2. How being a baseball focused business has led to expansive opportunities outside his niche over the years.
3. He sheds light on what he struggled with as a young coach and what he did to resolve it.
4. The most important investment his business has ever made and how all businesses can do the same.
If you enjoyed this episode of the BOS podcast leave us a 5 star review! It would be greatly appreciated.
If you're a small private sector based training business reach out to us at: thebusinsessofstrength@gmail.com We would love to schedule a strategy call to find out how we can help you!