BPA UNIVERSITY

BPA’s reporting standards (rules) had been based on magazines produced in “only print” or “both print and digital” formats, but not an “only digital” format. At its recent December meeting, the BPA Board approved the creation of reporting standards for publications produced and distributed in an “only digital” format, effective with the June 2021 reporting cycle.

During this session, you'll learn how these new and updated standards for "only digital" publications may affect your next BPA Brand Report, as well as changes to publicity guidelines and updated language on the BPA report. We’ll also save plenty of time for all of your questions.

Join BPA Worldwide’s Heather Pantaleo and Adam Garbati as they pull the curtain back on the BPA media audit. From audit tests to duplication analyses to telemarketing sources and all the rest, Heather and Adam will cover everything you always wanted to know about the BPA Media Audit but were afraid to ask.

Whether you’re a seasoned pro or new to the publishing business, this is a must-attend session for your entire staff!

With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for editorial, custom studios and events while also being used for more intelligent and efficient ad sales.

B2B readers are now expecting their B2C experiences to occur in B2B environments. Learn how consumption analytics can provide insight to help you tailor the experience you offer to your B2B readers' needs. Giving your readers recommendations based on their content consumption will drive traffic which creates advertising opportunities. 

Join presenters Hsiaolei Miller, Sr. Director, Data Partnerships, Bombora, and Steve Zakur, CEO, SoloSegment, to learn how to leverage audience consumption data to: 

• give readers the experience they have come to expect

• build an effective data-driven editorial calendar

• plan program content for events

• extend audience development

• expand opportunities with new and existing marketing partners

With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for editorial, custom studios and events while also being used for more intelligent and efficient ad sales.

B2B readers are now expecting their B2C experiences to occur in B2B environments. Learn how consumption analytics can provide insight to help you tailor the experience you offer to your B2B readers' needs. Giving your readers recommendations based on their content consumption will drive traffic which creates advertising opportunities. 

Join presenters Hsiaolei Miller, Sr. Director, Data Partnerships, Bombora, and Steve Zakur, CEO, SoloSegment, to learn how to leverage audience consumption data to: 

• give readers the experience they have come to expect

• build an effective data-driven editorial calendar

• plan program content for events

• extend audience development

• expand opportunities with new and existing marketing partners

Newsstand sales in Canada and U.S. have performed surprisingly well, beating expectations during COVID-19. Even with some major retail groups being closed during the pandemic, coupled with very limited air travel, many categories in newsstand sales remained flat or have grown since January.  Join us to learn why newsstand sales have been a surprise; which newsstand categories and retail groups have increased, decreased or stayed flat; what are the emerging retail trends in North America that will impact newsstand sales; and, what are the potential opportunities in this channel of circulation. 

The session concludes with an overview of the research presently being conducted on newsstand markets. We invite you to join a conversation with Jerry Lynch, President of Magazines & Books at Retail Association (MBR); Craig Sweetman, Principal of CRS Media; Melanie Rutledge, Executive Director of Magazines Canada; and Tim Peel, VP of CCAB, Division of BPA Worldwide.

Melanie provides a brief overview of her association’s efforts to secure continued funding for Canadian magazine publishers. She also shares an update on Aid to Publishers, as well as the funds recently allocated to magazine publishers with the intent of providing funding to endure the uncertainty brought about by the pandemic.

Industry pros Dave Colford with Arizent; Paul Gerbino with Triumvirate Content Consultants; and Jeff Litvack with Adweek/Brandweek, discuss the importance of Content Licensing, why today's publishers should be aware of it and how they might find a new avenue to monetize their content.

Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they build their media plans. For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.

Join BPA's Glenn Hansen for an update on the Data Leakage initiative nearly 90 days after its launch, including industry reactions to Open Letter; new signatories; media coverage and commentary; and the development of standardized Terms & Conditions to be included in contractual language between publishers and agencies/marketers.

Facing a cookieless and privacy-first future, publishers must pursue a strategy of deepening their own 1st-party data assets and operations, reducing the need to rely on outside adtech companies. What do you need to do to get ready? What are industry bodies doing to protect your interests?

Panelists Angelina Eng from IAB Tech Lab, Joann Kropp from ALM, and Paul Salomone from MediaFuse, offer insights into how to maximize 1st-party data when the 3rd-party cookie audience tracking technology goes away.

Paul DeHart with BlueToad, Kevin Walker with Issuu, and Jean Jenelyn Zamora with Zinio, join BPA's Glenn Hansen to share information about technologies and strategies that can help publishers interested in making a pivot to digital media.

Panelists Reggie Hudson, with Northstar Travel Group; Jeff Rezer, with ALM; Paul Salomone, with MediaFuse; and Bob West, with Meister Media; discuss how publishers can streamline their digital ad operations, better understand how the process works and, most importantly, how to pay for it.

Zenith, Publicis Media's Bethany Bengtson; IAB Tech Lab's Benjamin Dick; Alliant's Chris Hemick; and Dstillery's Evan Hill discuss the Data Transparency initiative, which is resulting in accurate, effective and transparent disclosure of data attributes. The panelists also explain how buyers are being asked to lead and advocate for this essential industry standard, inspiring peers and influencers to embrace the Three Ts: Transparency, Trust and Transformation.